5 SEO Strategies That Still Work To Boost Your Search Ranking 5 Most Effective SEO Techniques & Strategies That Still Work In 2016 There are no guarantees in the world of search engine optimization, but publishing interesting, well-written articles that people want to read is essential. Despite predetermined algorithm revisions, here are some reliable, manual strategies that continue to help improve rankings; 1. Blogging - Content & Search Engine Success Factors Improve SEO Ranking - Blogging remains an excellent way to connect with your audience. It can help you build your brand and increase website traffic. The key is to publish articles that people want to read and share, thus generating links back to your site. You might have a company blog with different people taking turns posting. Another strategy is to have a personal blog that links back to or refers to your business website. In either case, keep the writing in a conversational style and strive to connect with readers by remembering that they seek to fulfill their needs by reading your posts.
In that regard, your blog gives you a chance to share information about the products or services you offer, but you need to do this in a way that also reflects positively on your company's personality and culture.
You can't think of your blog as advertising. Instead, position your blog author(s) as authoritative sources who identify with your reader's needs and interests.
Also read: ULTIMATE GUIDE: What is Blog? Blogging? Blogger? How to Start A Successful Blog
You'll have the most success if you remember some best practices for blogs. These include maintaining regular frequency. You don't need to post daily or even weekly. But you need to let the reader know your schedule and stick to it.
Like a magazine or newspaper, you might want to set up an editorial calendar for your blog. Plan to structure your posts around themes, holidays, industry events or whatever you can count in advance. Just as a newspaper sometimes presents "breaking news," plan for the possibility that you'll want to make additional posts. You may want to respond or comment on big news in your industry or when you're making changes or introducing new products or service lines.
2. Expert Interviews - Actionable Small Business Search Engine Optimization Technique Undoubtedly you or someone in your organization has acquired expertise. Others with less experience in the field will be interested in reading advice or commentary from such an expert in your company.As an example, a CFO would likely have a point of view or experience that would be of interest to other CFOs or managers interested in financial management within your industry. An article with a fresh perspective would likely generate plenty of traffic within that realm.
Do some research to determine which websites would be interested in what your expert has to say and offer an interview. After all, other sites need content, too. And don't just limit yourself to print — offering yourself up as a subject for podcast interviews is a rapidly growing and highly effective tactic.
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What's most important here is to remember that this needs to come across as a genuine effort to share information of interest or that will assist others. In other words, it can't be all about your products or company. Content needs to be of value to readers.
A time-honored way that this can work is to show that your expert understands the problem that readers need to solve and is offering ideas for solutions.
3. Guest Blogging - Isn't as Dead as Matt Cutts Says Early in 2014 Matt Cutts, who was Google's head of webspam at the time, made a provocative statement that many interpreted to mean the end of guest posts on blogs.People using guest blogging as a way to get links should stop, he wrote, saying that "over time it's become a more and more spammy practice." But those who overreacted to Cutts' advice probably didn't read far enough. Cutts restated his earlier advice to "steer away from low-quality guest blog posting."
The key to effective use of guest blogging is the same as for other types of content. Go for quality, not spam. Readers know the variations and search engines know the difference.
You may like to contribute then check; Guest Blogging | Write For Us - Get Free Backlinks, Traffic & Exposure
Some earlier tactics, such as stuffing junky posts with links to your site, were never a good idea, even if they fooled less sophisticated search engine algorithms.
As with your other content, focus on bona fide and valid articles that people will want to read, discuss, and share and guest blogging can still advance your web search standings!
4. Infographics - Boost SEO and Build Backlinks For improving SEO ranking, infographic is next best SEO marketing techniques. People love informative, attractive infographics. And if you embed code in a compelling infographic, it can also help you grow traffic from backlinks.A number of companies offer "embed code generators" that you can use to create code; look for one that allows you to include data with text like "Courtesy of (your website)" in addition to a link to your site. While the merging days of infographics are behind us, it is still a scaleable method for getting lots of backlinks from a single piece of content. Look for opportunities to get your infographic in front of as many people as possible, and you can dramatically increase traffic from the backlinks.
Check 15 Ways To Quickly Improve SEO Ranking [2016] That'll Generate Huge Traffic To Your Site
5. Follow the Leader I'm sure you've heard the proverb "imitation is the most sincere form of flattery." I'm not suggesting you become a copycat, but a surefire way to find your way to the top of the heap is to take a look at websites already in the position. After all, if you want to become number one, you're planning to displace the site already in that position, so it figures you'll look at what the top site is doing or has done to obtain the preferential ranking.You can do this easily by using a tool such as Open Site Explorer offered by moz.com. Find an article on the site whose website ranking you desire, drop it into the OSE [Open Site Explorer] search bar and you get a listing of other sites that have linked to the article. A little more research like this and you have a clear idea of the websites you would like to get to publish your guest posts or link to the articles on your site.
Bottom Line There is no quick path to the top position in search engine rankings. All of the tactics discussed here require commitment and investment. But a strategic approach to content development, along with targeted outreach, can still yield positive results for your pages. Article By Wes McDowell - is the head of a strategy at The Deep End Website Consulting. There he helps businesses be found and thrive online. Also, Wes loves to keep up with all the latest trends and tactics related to online marketing, usability, and social media.Source: Is Your SEO in a Rut? Here Are 5 Strategies That Still Work 2016 | SEO Reloaded
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