Saturday, September 30, 2017

How to Be Ready for the External SEO Promotion: Basic Checklist

Sick and tired of work routine? Recharge your batteries and SEO skills with our "Coffee time SEO" post! Our today's topic is about some basic tasks that are worth your time before the website promotion starts. These easy steps might help you avoid serious problems in the future.

Page loading speed

Why?

1-second delay in a page response can result in a 7% reduction in conversions

In fact, TOP-level websites are loading in under 1 second. If your speed is 3-4, you can count on only 20% of clicks. Others will leave without waiting for a response from your page. As a result, you lose the search engine's trust as well as the trust of potential customers.

What should you do?1. Test a page loading speed via Pingdom, Google PageSpeed insights or WebPageTest.2. Ask the hosting provider to enable the HTTP data compression in order to reduce the page weight. Use HTTP Compression Test to evaluate the effect.3. Compress images without losing quality using tools like Compressor.io and TinyPNG.4. Need to speed it up more? Ask your web developer to make changes to the webpage code.

404 and other scary numbers

Why?TechCrunch has increased the traffic by 9% after optimizing their 404 page

Google stated that the 404 page is no longer indexed, but trust us it is. We'll cover the details of the 404 page optimization in the next article but for now, we have few tips on how to make them work on your conversion.

What should you do?1. Don't be rude, apologize for the inconvenience.2. Add links to the main page, top categories, and content.3. Keep visitors on your website longer: add your contacts.

Metadata

Why?Half of all search queries are 4+ words

Actually, good metadata attracts search engines as well as visitors. The more informative your SERP snippet is, the more clicks you get.

What should you do?1. Use all that's allowed: Title contains up to 70 characters, Description — up to 150.2. Remember, snippets may differ on the desktop, smartphone, tablet.3. Be careful with special characters. Some search engines may not index such snippets.

Duplicate Pages

Why?47% of site audits reveal duplicate pages and meta tags

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Duplicate pages can confuse search engines, reduce your positions and be filtered out of an index.

What to do?1. Look for duplicate pages using website audit or on-page SEO audit.2. Set up (in case of pagination) or overwrite the duplicate pages, content or meta tags.3. Glue doubled pages or block them in Robots.txt.

Sitemap.xml

Why?Crawlers index page with a map 5 times faster

No doubts search engines are intelligent but they have to spend a lot of time to find the needed data on your site. Accelerate this process to get a good place in SERP.

What should you do?1. Create an index map in xml-sitemaps.com or Screaming Frog.2. Embed an image and other maps.3. Add the indexation date, priority and update frequency.4. Add your map to Google Webmasters.

Robots.txt

Why?95% of issues on site indexation will disappear with properly configured robots.txt

What should you do?1. Test your robots.txt using the on-page SEO audit.2. Specify pages and sections of the site that should and should not be indexed by search engines.3. Add the main mirror and sitemap.xml data.

Contacts

Why?44% of visitors will leave the site if there's no contact information or phone number

What to do?1. Add your business phone numbers and a call center schedule.2. Specify email and store addresses.3. Local phone numbers are essential for local SEO.4. Don't forget to create your account on Google Maps and Google My Business.

After that, you can start the off-site promotion and monitor your positions.

Author: Irina Weber

Irina Weber is a blogger, guest blogger and marketing manager. She creates and develops new marketing campaigns, writes articles about online marketing, social media, conversion optimization on popular websites and runs his own blog on SE Ranking. If you get any questions, you can reach me on Twitter.… View full profile ›


Source: How to Be Ready for the External SEO Promotion: Basic Checklist

The Top 10 #SEO Tips That Will Get Your #Business Found

The Top 10 SEO Tips That Will Get Your Business Found With your potential and current customers using Google to find nearby store locations, it's crucial to ensure your business appears on Google search results. In addition to search results, your business listing will also appear on Google Maps and other ... read moreTop 10 Budget Friendly Marketing Methods For Your Startup If you find yourself struggling, it's time to get a ... on for our top 10 budget friendly marketing tips that you can easily implement for your startup: 1. Place fabric displays/banner stands at local sponsored events in your niche of business. read moreTop 10 Tips For Promoting An Architectural Design Business A great architecture business website strikes a balance between providing all the information your visitors need to know about and showing off the fantastic work that you have done. On top of this, make sure your site makes use of good SEO (search engine ... read more

Finding the Best Search Terms for Your Business: 10 Tools and Tips Remember: SEO is about serving the searcher with the best possible result. There are people out there searching for your very business, and you need to get in front of them. As your authority grows based on less-searched long-tail keywords, you'll be ... read moreHow to Track Your Local SEO & SEM: A Guide Dynamic insertion is especially important in the context of local SEO, since it allows you to keep your real, local number on your site, and maintain NAP consistency with the rest of your business ... about how to best get set up. If you're a conversion ... read moreHow to Optimize the SEO of Your Landing Pages to Rank in Google's Top 10 only a few web pages make it to the top 10 organic listings (it's basically a fight between you and your competitors). In fact, most of them get replaced quickly. Why? There are several reasons. Maybe a Google algorithm changed and a previous SEO ... read moreDigital Marketing Guide: The Key for Your Start-Up's Growth and Success Here are 10 useful tips to guide you to digital marketing success: Find the Starting Line: You must start by defining the marketing strategy. This is a must to get your ... best way forward — it will guide you in image quality to improve download speed ... read more10 Types of Content That Will Earn Links Naturally Give your audience a valuable list of some of the best resources in its niche to earn links naturally. For something like SEO, offer a list ... This is as "gray-hat" as I get. And the reason is simple: it's good business. Businesses that do right ... read more10 Pinterest Advertising Strategies You Should Be Using Today There are a few key places you need to use SEO keywords ... advertising for your business. He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and ... read moreBlack Friday Cyber Monday: 10 Tips and Upcoming Trends From Industry Experts From the importance of a customer-centric approach to increased mobile sales to online and offline integration, here are the top 10 retail trends and tips for a successful ... is a worthwhile opportunity for your business, just take a look at the numbers ... read more

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Source: The Top 10 #SEO Tips That Will Get Your #Business Found

Friday, September 29, 2017

How to Marry Your SEO & Content Marketing Strategies

As a digital marketing consultant, I often come across companies where content marketing and SEO strategies don't go hand in hand like they should.

What's even more shocking is when I come across companies where their SEO and content marketing strategies are in conflict with each other.

You've probably seen it yourself.

This is old style thinking that needs to die.

SEO & Content Marketing Work Best Together

Here are two truth bombs – especially when it comes to extremely competitive niches:

  • Creating high-quality content alone doesn't work.
  • SEO alone isn't enough.
  • If you were to do a Google search for [content marketing], what sites do you see?

  • Content Marketing Institute
  • Forbes
  • Copyblogger
  • Wikipedia.
  • Moz
  • What do all these sites have in common?

    They have built an incredible amount of trust among online users and website owners. As a result, these sites have gained top rankings and attracted tons of links.

    It's going to be one heck of a challenge to outrank them, no matter how great your content is.

    And that's why every time you want to publish a new article, not only do you need to keep in mind what's really trending now and what answers your target audience is looking for. But you also need to consider what kind of posts have the highest chance to acquire more links and find the right type of keywords.

    This post will show you exactly how to find the right keywords that will give you a competitive advantage and help you figure out how many inbound links your article needs to acquire to appear on the first page of Google.

    Step 1: Evaluate Your Current Situation in Google

    Find what kind of keywords have already been bringing you traffic and conversions. Such search queries can be found in your Google Analytics account if you have connected it with your Google Search Console account.

    But there's one little problem. Google Analytics, even after being connected with Google Search Console, won't show you which keywords have converted. Unfortunately, Google only allows you to access this data for your landing pages.

    And that's where tools like SEMrush, SpyFu, SERPstat, or Ahrefs come into play. These tools will provide you with this missing puzzle of this data.

    The aforementioned tools let you see for which keywords a particular URL appears in Google. They also show you how far from the top of Google your site is for a particular keyword. You'll see this update displayed right next to the keyword.

    For example, here's a screenshot from SEMrush that shows all search queries one of my previous articles, How to Build a Content Marketing Strategy That Works in 5 Steps, was ranking for in Google:

    serps ranking

    To the right of each keyword, you can see the position this keyword currently has and its search volume.

    Step 2: Find Related Keywords

    Now you need to find keywords that are similar to those you discovered during Step 1.

    Let's say, it turned out that keywords related to content marketing strategy brought you the most conversions. So it's a good idea to create more content using keywords related to that subject.

    Why?

    Because those keywords mirror your audience's search behavior the most. These keywords also have the highest potential to bring you more paying clients.

    There are several ways to find these keywords. One thing you can do is to simply check Google's Autocomplete. You can look for autocomplete suggestions either manually, or using tools like AnswerThePublic.com. (A fun fact: guessing what kind of autocompletes made it to the top of Google has become a legit Family Feud-style game.)

    Before you start brainstorming a title for your next piece of content, you need to know what subject resonates the most with your target audience. That's when Answer The Public comes in.

    The Answer the Public website is a tool that helps you discover what people are searching for in Google's autocomplete. It has built a database from myriads of searches and it will predict what you're going to ask, based on the data that's already been put in.

    The more variations of keywords you try, the more content ideas you'll get. The results are demonstrated based on the variations used to build them, and can be downloaded as an image like the one shown below:

    Answer The Public Results

    You should also look at Keywordtool.io. This tool scrapes Google Autosuggest and gives you the search volume for each keyword you entered. This tool can save hours of your time because you need to know the search volume for every keyword in order to estimate how many users this keyword can potentially bring on board.

    Another tool you can try is the SEMrush Keyword Magic tool. It automatically provides you with the most important information about a keyword, factoring in metrics such as:

  • CPC and volume (basic, but much-needed).
  • Keyword difficulty.
  • Competition level.
  • SERP features.
  • Exact and broad keyword matches (grouping keywords by the most frequently appearing words in phrases that include your search term or phrase).
  • This tool quickly gathers the data you need and offers a much wider range of analysis for both single keywords and groups of keywords. I spend less time doing monotonous work and can concentrate on something more complex.

    Step 3: Check the Competition Level in SERPs

    Now that you have the list of keywords that are related to your most profitable search queries, it's time to choose the keywords (e.g., topics for your future articles) that will let you rank higher in Google.

    For a quick check, you can use SEMrush Keyword Difficulty tool. It tells you how difficult will it be for you to promote based on the domain's visibility in organic search results.

    There's one problem with this tool, though: it doesn't consider the number of referring domains for the website or a page URL you're trying to look up. So you'll also need to spend some quality time with Excel.

    Follow this quick and simple process to make this process hassle-free:

    Start by collecting the list of domains and pages (URLs) that currently rank in Google for the list of keywords that you've selected during the previous step. To speed things up, use a tool like SEMrush that allows you to export such list of domains and pages.

    The same action of finding and exporting domains and URLs can be performed in Ahrefs Site Explorer:

    Ahrefs Site Explorer

    SpyFu has the same functionality:

    Spyfu Keyword Overview

    The results show you the ranking difficulty for the keyword you entered, along with the explanation of how many keywords are in the title and in the URL, the number of monthly clicks, and search results. The green and red arrows displayed on the left from the URL show whether a particular page's ranking has gone up or down.

    After you collect all domains and URLs, you need to check the number of referring domains for each of them. This can be done with tools like Ahrefs or the Majestic Bulk Backlink Checker that allows you to analyze multiple links at once.

    Finally, you can get a good understanding of what kind of keywords have more or less competition not only based on the number of searchers they have, but also based on the real situation in SERPs.

    From this moment on, you know how many referring domains each of your content pieces need to receive in order to rank high in Google. You'll be able to tell the number of referring domains by looking at how many links have already been acquired by other pages that currently rank well in Google.

    Also, you can estimate the number of visitors you'll attract on a monthly basis and calculate the conversions you will potentially earn because you researched more keywords related to your most profitable ones.

    Conclusion

    Outranking websites with a high level of trustworthiness and credibility is no easy task. But who says you have to do that?

    Work with what you already have. Analyze which of your current keywords have been bringing you traffic and increasing your sales. Look for keywords related to those keywords.

    Evaluate the performance of your site's URLs to see exactly how many referring domains each of your pages needs to have to stay visible in the search results. Elaborate on the topics that your target audience takes the most interest in.

    Take advantage of marketing tools to help you leverage the results of hard work you're putting while doing other types of research for your online marketing strategy. And always be wary of your competition.

    Play smart by taking small steps and using keywords that will realistically get you to the top of Google.

    Image CreditsFeatured Image: Created by Alexandra Tachalova, September 2017.Screenshots by Alexandra Tachalova. Taken September 2017.


    Source: How to Marry Your SEO & Content Marketing Strategies

    Guide to Perform #SEO Audit of #WordPress #Website

    Guide to Perform SEO Audit of WordPress Website The performance of your SEO depends hugely on the search engines. The algorithms behind the search are constantly updated. So if your goal is to redirect huge traffic to your WordPress website, then you need to constantly update your SEO strategies, just ... read more10 Easy SEO Fixes That Can Boost Your Rankings in No Time Migrate to WordPress and install Yoast WordPress isn ... looks and number of posts until you find one that works for your site. Finding out how your SEO is running requires a full SEO audit. The Google Analytics reports I reviewed earlier are a great ... read moreThe Essential Guide to Content Formatting to Increase Time on Page Readability has become more and more important in web writing. So much so that Yoast SEO, the biggest name in WordPress SEO ... Neil Patel has a great article on which types of images perform the best. Here's what he found: A second factor is the ... read more

    Don't be invisible Tom Mcloughlin, founder of travel marketing agency SEO ... this guide. Invite guest writers What's better than getting traffic from content you don't even have to write?! Turn guest blogging on its head and invite people to write for your site rather ... read more20 + Website Templates "Game of Thrones" Characters Could Use He is a great counselor, which is why this consulting WordPress ... eyes on the website. Amazing collection of TM Modules included with the template makes it a real power engine. Responsive and SEO-friendly, the theme will perfectly perform in search. read moreContent Management Systems (CMS) Our team of CMS web developers and CMS SEO experts know ... Joomla!, WordPress, Drupal, or another solution, or opt for a custom CMS, WebpageFX can customize your choice to suit your needs and optimize it to perform perfectly in search. read more6 Reasons Your Content Is Not Ranking Well on Google The idea is to focus on one main topic (primary keyword) for each page of your website, and target 3-4 secondary keywords that are related to your main topic. Also, use SEO Audit Tools like SEMRush to perform a ... your 'complete guide' to be a ... read moreJump To On Page Optimisation SEO Hack using Google Related Searches You will see the exact steps of the Jump To SEO Hack so you can implement yourself. Alternatively give this guide ... web pages, then this on page optimisation hack is not for you and I suggest you learn seo here. I would recommend that you get an SEO ... read moreA Small Business Guide to Google Analytics Alongside Google Search Console, it is probably the most important tool in the toolbox of any SEO ... guide. Ensuring Google Analytics is setup and accurately capturing data relating to your website will form an integral part of a proper website audit. read more7 SEO strategies to implement in 2015 As mentioned in SEO PowerSuite's recent guide to mobile-friendly sites ... it will have preferential treatment regardless in search. A website audit can take days of scrolling, notating and using different tools. Even if you consider your website ... read more

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    Source: Guide to Perform #SEO Audit of #WordPress #Website

    Thursday, September 28, 2017

    Google Shopping: An Antritust Scofflaw or Aggrieved Competitor?

    Does Google, one of the world's most dominant search engines, favor its own services online? It's a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the field of search their thoughts on the EU's record 2.42 billion euros fine and the search giant's response this week. Read on, and then weigh in with your opinion!

    DOWNLOAD THE GOOGLE SHOPPING STUDY

    The World of Comparison Shopping

    Google promises retailers that it can  "make the world your storefront" by turning browsing into buying with smartly tailored solutions that highlight products at the top of the SERP. But is one hand washing the other in the world of Alphabet, Google's parent company, by promoting in-house results over similar comparison shopping results from competitors? The European Commission found that, once Google Shopping was introduced across the EU, that translated into a huge drop in traffic for rivals.

    We agree. Our research found that the appearance of Google Shopping ad units in the search results increased by over 300% on desktop and mobile since 2013 in the UK, Germany and France. At the same time, the average search visibility of other large online comparison sites dropped by over 50% on desktop and nearly 30% on mobile.

    We Win, You Lose?

    While the numbers are startling, our study concludes that simply looking at data alone leaves plenty of gray area as to whether Google is using big-gorilla tactics to undermine the competition. The EU, for instance, does not take into account the rise in popularity of online shopping sites such as Amazon and eBay. And the numbers can be highly variable across countries and across time periods.

    The study provides a unique analysis of the competitive situation across the EU, but we decided to ask some experts about the global implications of the EU's allegations and fine and Google's proposed remedy, which involves separating Google Shopping into an independent unit that will bid for top slots the top of search results along with competitors.

    Ask the Experts: Is Google's Response to the EU Good or Bad?

    Eric Enge,  founder and CEO of Stone Temple Consulting

    The original concept that Google offered up was one where rival shopping services could bid for a position in the Product Listing Ads, and that was rejected.  This new proposal has them spinning out Google Shopping into its own entity, and the site would basically have to rely on its own income to bid for placement much the same as other shopping services.  However, in the past proposal, the top two spots were reserved for Google Shopping.

    The core issue here is whether or not the EU will be comfortable that Google is doing enough here to meet their concerns. In principle, this creates equal opportunity, but the spun out Google Shopping service would still be part of the Alphabet family of companies, so some will see that as one pocket lining another,  with both in the same family. In addition, the info I saw was not clear on whether or not Google would still be reserving the top two spots for themselves as they did in the prior proposal.  If so, it's likely that the proposal will be rejected again.

    John Rampton, entrepreneur,  johnrampton.com

    The issue of antitrust has always appeared any time a company starts dominating an industry and stands in the way of healthy competition. While other technology companies have come under fire for similar practices, this is a record ruling on the part of the EU to illustrate just how powerful the online environment has become. It shows that no company can be immune to regulations or operate outside the law.

    Now that Google has created a separate unit for shopping and allowed competitors to step onto an equal playing field, it may open the way for other aspects of the search industry to encourage new players and startup search businesses that can provide more variety and options. Everyone benefits when more than one company has an opportunity rather than letting one dominate.

    Bob Rains, SEO nerd and senior search manager at CBS Interactive

    "While Google might eventually be successful with their appeal on the EU's €2.4bn fine, I for one hope this fine sticks.  Someone needs to hold Google accountable for its predatory and channel-destroying practices.  Google has come a long way from its "Don't be Evil" stance and regularly violates the most basic tenets of common competitive decency online. It will take actual governments to try and get this behemoth in check, as most companies are afraid to "poke the bear".  When Google rolled out Google lyrics they were caught red-handed stealing Metro lyrics content and falsely attributing them to Google Play, but there was nothing that could be done about.  Google is on a fast track to becoming the biggest bully on the internet and for most businesses big and small they essentially have to let it slide or be punished by Google."

    DOWNLOAD THE GOOGLE SHOPPING STUDY

    Part tech nerd, part writer, Cliff Edwards is Director of Marketing and Communications at Searchmetrics. After spending two decades as a working journalist, the motto "Content is King" has never sounded more familiar. Getting that content seen online has become a new normal for everyone.Show all articles from Cliff Edwards.


    Source: Google Shopping: An Antritust Scofflaw or Aggrieved Competitor?

    Why #SEO Helps You Reach New #Business Heights

    Why SEO Helps You Reach New Business Heights Search Engine Optimisation is a vital ingredient in the marketing mix to help your business climb to new heights of profitability. 46 days until 20,000+ global leaders come together for SMW November Conference. Learn more. Search Engine Optimisation is a ... read moreWhy Do You Need Professional SEO Services For Your Business? If you are the proud owner of a brand new business, your first concern is to make a profit. To do this, you'll need to know how to quickly and cost effectively advertise your business. The goal here will be to reach ... will be. SEO can help your ... read moreWhy You Don't Need an Email List to Start a Business However, the following strategies will help ... you can gain new customers. You can't ignore the power of Google and pay-per-click (PPC) marketing. While search engine optimization (SEO) campaigns can take months to deliver noticeable results for your ... read more

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    Source: Why #SEO Helps You Reach New #Business Heights

    Wednesday, September 27, 2017

    What Else Should You Ask From An SEO Expert?

    What Else Should You Ask From An SEO Expert

    If you continue to ignore online marketing for your website, chances are your business won't show up on the web and potential online consumers may not even know you exist. That is why it is critical for any kind of business to get into digital marketing.

    However, with the lack of time and expertise, not everyone knows how to do digital marketing to promote a business. This is when a professional SEO consultant comes in handy.

    But choosing an SEO expert does not end in knowing the skills and experience. There are other things you need to consider before you sign up for a search engine optimization campaign. Here are some things you should ask your prospect SEO consultant.

    What other services do you offer?

    If this is 2010, we would perhaps do SEO for our business without thinking of other digital marketing disciplines. But we are now in the modern digital marketing era. While SEO can improve your website, it is not enough to boost your business overall.

    You need to look for an SEO professional who has well-rounded digital marketing services such as content marketing, social media marketing and web development. While these are different from SEO, they play a crucial role in the success of the SEO campaign. They need to be integrated with each other to get the best possible results.

    That is why to successfully choose an SEO expert, you should also check on their skills and knowledge about other digital marketing services so your business can utilize every opportunity for online growth.

    Do you have contracts? What are the terms?

    Most SEO experts would ask you to sign an agreement or contract to officially seal the deal. While there is nothing wrong with having contracts make sure that the SEO professional has stated all details about their service in the contract.

    Don't deal with people who would require you with long-term contracts. These are the people who would hold you hostage with contracts but cannot guarantee you with quality results. Usually, the results of an SEO campaign would start to show within 6 months or so after the campaign started to run. So ideally, contracts should also last for about 6-12 months before they expire.

    Moreover, make sure that there is an out clause. This should include terms on early termination of the contract without any penalty if you notice low quality of service. This will also give an SEO expert accountability for their service.

    Do you have a list of past and current clients?

    Why do you need to ask them this? A good SEO consultant will not hesitate to hand you a brief list of their clients. These will serve as your references to assess whether or not your prospect SEO expert is really effective.

    It is easy for an SEO professional to tell you that he can provide improvements to your website but getting the opinion of the persons he has worked for is a different story. While they won't be able to tell you the exact analytics, they can tell you whether they've seen progress on their website or not.

    How will you communicate with me?

    Communication is critical to choose an SEO expert. You should look for an SEO consultant who can regularly communicate with you and provide you updates regarding the progress of the campaign.

    Ask your prospect consultant about how they communicate with their clients. Is it via Skype, email or phone? You should choose an SEO consultant that utilizes various ways of communication. Also, be sure to ask them about how often he will communicate and report to you. Choose an SEO expert that communicates with you on a regular basis and not just when you ask him to.

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    How do you go about the changes?

    Changes in digital marketing industry can happen anytime. If you choose an SEO expert that is frail to changes, it can also cause your website's downfall.

    So ask the SEO consultant about how they respond to changes. You need to evaluate whether the SEO professional or his team has the capacity to adapt and adjust to changes.

    Likewise, when you decide to do SEO, your website may be required to undergo several updates. Ask the SEO provider how well they know on-page and technical SEO. Avoid specialists who would only deal with off-site SEO. Make sure that your chosen SEO expert knows off-page and on-page SEO, as well as technical SEO.

    Do you work with other business in my industry?

    Having an SEO consultant who works with other businesses in your industry can be a good thing for your business. It means that the SEO provider is knowledgeable about how digital marketing works in your industry. It could be an indication that he knows how to make the campaign work in your industry.

    But it could also be a bad thing. If the agency is working for your direct competitors, it could be a conflict of interest. You need to find out the details. Other clients may have the same business as yours but in different locations and that's alright. But if the company works with the same business and location as yours, you need to clarify these with the consultant and ask him how he would handle the situation if in case there would be conflicts.

    How well do you know my industry?

    Different industries require different SEO approach. Before you choose an SEO expert, one thing you need to know about the SEO expert is how well he knows about your industry. Does he have enough knowledge on how to do SEO for your kind of business?

    A good SEO expert doesn't need to have a deep-rooted knowledge about the ins and outs of your industry but at least he should have a substantial knowledge about your audience or what kind of content and marketing approach would make your business relevant to your audience.

    Can I meet your team?

    If you are dealing with an SEO consultant who claims to have a skillful team of SEO specialists who can work with your website, be sure to ask him if you could meet the team.

    For some reason, there are other one-man agencies who claim to have a dedicated team for your website but the truth is that they don't have any. If you want to be sure that your website is in the safe hands, you need to know the team behind the campaign. You have to be sure that the project will not be handed off to some unknown freelancers for your peace of mind.

    What could happen after the campaign?

    Be very particular about what will happen after the campaign. You don' want to end up not getting the ownership for any optimized web content after your contract expires. So before you choose an SEO expert and sign up, ask the SEO expert what will happen after you part ways.

    Make sure it is stated in your contract that all optimize web properties made are yours. You should maintain the ownership for all the changes and updates the SEO consultant provided for the project.

    Can you guarantee me the #1 spot?

    This one is very critical before making any decisions. Ask every prospect SEO consultant if they can guarantee you the number 1 spot in your web rankings. Immediately walk away from anyone who said "yes".

    Digital marketing is a very dynamic industry. A true SEO expert knows that he cannot guarantee any clients the top spot in SERP. The best he can do is to provide you with scalable expectations and a well-detailed reporting to keep you updated with the progress of the campaign.

    In choosing an SEO expert, it is not enough that you ask him about skills or knowledge in SEO. Aside from these things, you should also find answers to other important details that also matters to choose an SEO expert that is right for your business. Always remember that SEO is an investment. You have to make sure that you can get the most out of what you have paid for.


    Source: What Else Should You Ask From An SEO Expert?

    5 Ways to Get Your Local #Business #Ranking on Page One of #Google Fast

    What Is Local SEO and How Can I Improve My Local Rankings? Here are the steps you should take to make sure your carousel ready. Claim Your G+ Page and Fill it Out Completely Add High Quality Photos to Your G+ Get Customer Reviews on Your G+ Page Build Local ... be one of the leading influences on rankings. Google ... read more5 Ways to Keep Your Career Goals Moving Forward Among the 18- to 34-year-old demographic, one out of four plans to snag a job by year ... This conversation just served as your open door to get a raise. Externally. 5. Learn something new. Variety is the spice of life, right? Twenty-two percent of survey ... read more5 Ways to Print Documents When You Are Out of the House As with office supply stores, UPS and Fedex also offer stapling, hole punching, binding, collating, lamination, and anything else you could need to get your document ready. Different paper sizes and media are also available: business cards, pamphlets ... read more

    3 ways to improve your site's rankings today Second up a quality search marketer will always look at content performance and production on your site. Whether you're running a web publication that publishes 30 blog posts per day, or a local ... 5 points will dramatically help your site rank better ... read moreMeet the top 100 business visionaries creating value for the world At Business Insider, we believe capitalism can and should be a force for good. With this inaugural edition of Business Insider 100: The Creators, we are celebrating leaders who embody this spirit. Many rankings ... t get young consumers. One way he ... read morePromote your business for free Get listed in online directories Joshua Uebergang, marketing manager with e-commerce outfit Online Visions says listing your business on internet directories is a great way to attract attention ... Aim for one page only and make sure it's newsworthy. read moreHow to Start Your Own Podcast Here's how to create, record, and publish your own basic podcast—and get people to listen ... you treat podcasting the same way you would any other big project: Podcasting is extremely fun and exciting, but there is one thing you must do before ... read moreNewly Published Book: "From Ranking To Revenue: A Business Owner's Guide To Successful Search Engine Optimization (SEO)" Nationwide SEO specialist Jason Healey has published this guide book to help small business owners utilize Google to increase ... just published "From Ranking to Revenue: A Business Owner's Guide to Successful Search Engine Optimization" to help ... read moreHow Apple's New Face ID Works Face ID's facial recognition technology will build on Touch ID in several key ways. Just as Touch ID builds a 3D model of your finger's ridges, Apple's facial recognition will create a 3D map of a user's face, which should make it less susceptible ... read moreThis Week In The Business: Activate The Spin Cycle Blizzard explains why the PC version of Destiny 2 will be exclusive to Battle.net, conveniently neglecting to mention that doing so means Activision Blizzard won't need to give Steam almost one-third ... ve got to get traction another way. read more

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    Source: 5 Ways to Get Your Local #Business #Ranking on Page One of #Google Fast

    Tuesday, September 26, 2017

    Should Cold Calling Be A Part Of Your SEO Strategy?

    One of the most effective ways to work on your SEO (search engine optimization) is to have external sources link to your website. This lets Google know that people find your content valuable which can greatly help in improving your rank on the SERP (search engine results page).

    However, getting external parties to see you as an expert source and link to your site doesn't come easy. Most of the time, you have to proactively reach out to different people and let them know that you have useful and interesting content for them to use.

    This is where the importance of cold calling comes in. You need to identify credible websites and publications, pick-up the phone and offer editors or journalists your content. Getting them on the phone is an effective way to reach out and ask them to use your content as one of their sources for their articles. Below, we'll share with you some tips on how to make effective cold calls to help improve your SEO.

    1. Build your list of go-to journalists that you want to establish a relationship with.

    Identify relevant media and journalists that you want to approach by building a master media list with details on the topics or sections that they cover, their editor's name, social profiles, and contact information such as email, landline and mobile number. You can categorize their importance and relevance by tiering the identified journalists to help you easily locate contacts in the future.

    To find people who are writing about topics related to your industry, you can use Google Alerts and enter the keywords most relevant to your content. Google will then send you links to articles that specifically mentioned your keywords.

    2. Do background research on media publications you want to tap into.

    Before picking up the phone, make sure you do your homework and know who you are talking to. The media appreciates it when people do their research before pitching content to them. Naturally, people don't like receiving cold calls especially if the caller seems that they are just looking for opportunities to get free publicity.

    Personalize your calls by finding the kinds of stories a certain publication focuses on, what the editors usually cover and the journalist's latest articles. Having this information will not only help you position your pitch better, it will also make you sound more natural and will add a personal touch to an otherwise 'cold' conversation.

    3. Prepare a script before picking up the phone.

    The reason why a lot of cold calls get cold responses is because the receiver doesn't see any value in what is being offered to them by the caller. This simple problem can be addressed by preparing a script beforehand to serve as your guide when speaking to the media.

    However, while scripts are important, it is good to note that they should only serve as a conservation blueprint, and not something to be read verbatim while you're on the phone; otherwise, you'll sound like a robot.

    A great tip to sound genuine is to practice using the script a couple of times before picking up the phone. Feel free to go off-script as well if you think it will help make the conversation sound more natural – as long as you know what you need to say.

    After hanging up, quickly follow-up the conversation with an email and summarize your discussion. Include the links that you want to be used by the journalist so that it's easy for them to find the content you want them to link to.

    4. Time your calls properly.

    Last but not the least, know the best time to call and catch the journalist that you need to talk to. They usually have tight deadlines and you need to call when they are willing to entertain pitches. Calling them during closing time, or when they are rushing to meet their deadlines is probably a waste of time.

    However, knowing when to time your calls can be tricky as media publications have different deadlines. You will need to practice to perfect it. Every time you successfully get a journalist on the phone, take note of the time they accommodated your call. Alternatively, you could ask them for the best times to call and highlight that you want to catch them when it's the most convenient for them.

    Bottom Line

    While sometimes viewed as an outdated activity, cold calling is still an effective way to help your SEO strategy – you just have to know how to do it right and time it well. Naturally, it can be a little tricky especially if you don't know the person at the other end of the line. That's why being prepared before picking up the phone is the most efficient way to get positive results.

    You should also make sure your phone calls are high quality by using a reliable phone system that will help make picking up the phone and calling journalists a productive task.

    We hope you enjoyed the above post in cooperation with Socialnomics!

    Maggie Aland is a staff writer and marketing expert at Fit Small Business, where she writes how-to guides and articles on marketing for small business owners.

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    Source: Should Cold Calling Be A Part Of Your SEO Strategy?

    Should Cold Calling Be A Part Of Your #SEO Strategy?

    Should Cold Calling Be A Part Of Your SEO Strategy? Should Cold Calling Be A Part Of Your SEO Strategy? One of the most effective ways to work on your SEO (search engine optimization) is to have external sources link to your website. This lets Google know that people find your content valuable which can ... read more5 SEO Strategies Your Competitors Are Using (That You Should to Steal) Remember, your competitors once stood where you are now. By figuring out where they had success, and stealing borrowing their top campaigns, you can achieve similar results. The best part is that ... ways to improve your SEO strategy, there seem to ... read more3 Simple Moves Small Businesses Should Consider When Stuck in a Marketing Communications Rut You've reviewed and audited your marketing communications strategy process ... the outdoors type—analytics should tell you which type of content, and from where (i.e., Instagram, YouTube) is gaining more traction and call to action over time. read more

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    Source: Should Cold Calling Be A Part Of Your #SEO Strategy?

    Monday, September 25, 2017

    How I (And You Can) Effectively Combine SEO and SEM for Marketing Success

    Photo Source: Pexels.com

    In your overall digital marketing mix, you need a combination of SEO and SEM to be successful.

    Some people wrongly believe that because organic search traffic is free, they can be obtained for free.

    If you're one of such people, please do yourself a favor and laugh it off.

    Because with greater, and greater emphasis being laid on valuable content creation and promotion — which is expensive, it cost real money to show up organically on favorable positions on the SERP's.

    Hence, SEO — Search Engine Optimization, isn't cheap. Neither is it free. It demands proactive content marketing implementation.

    On the other hand, SEM — Search Engine Marketing, cannot be relied upon if you hope to build trust with your customers, build invaluable Inbound links, or establish yourself as a thought leader in your industry.

    Therefore, the best, and by far, most effective route to take is to strike a balance between SEO and SEM. And fully implement both in your digital marketing strategy.

    So, how do you strike such balance?

    Or, how do you effectively use SEO to attract Inbound leads, while also appearing for prospects in the "I-want-to-buy" moments, as explained by Google's micro-moments?

    Just hang on with me until the end, for this article would show you how.

    By concentrating on SEO and SEM, the total focus here is on search engines.

    Luckily for digital marketers, almost every innovative business is switching to adopting digital marketing as the primary marketing consideration.

    No disrespect to traditional marketing, but apparently, it is fast becoming secondary to digital marketing in most companys' overall marketing mix.

    I took a step back to address this point because, while you may not encounter any difficulty getting your digital marketing budget approved, it equally means that you must deliver results.

    Like the old saying, "to whom much is given, much is expected."

    And to deliver results, you need a combination of SEO and SEM.

    You cannot neglect anyone of the two. If you do, you may fail with your digital marketing efforts.

    Once your digital marketing budget has been approved, with KPI's and goals clearly defined for you, the only thing — in most cases, which your C-level, and high ranking executives wants to see are results.

    Therefore, you must return to your drawing board, and start mapping out how best to achieve your goals using both SEO and SEM.

    Mind you, while both of them are important individually, the way you apply each, and the attention, or budget you allocate to each depends on your goals and market situation.

    For example, if your company just launched an SEO Webtool, you don't expect to immediately outrank MOZ on the SERP's organically.

    While you shouldn't abandon all of your SEO efforts in that regard however, more attention, in such situation should be given to, and would be more rewarding with SEM.

    As a smart digital marketer, or business owner, you want a positive ROI.

    Obviously, it's the only thing your executives, or yourself would appraise, and call successful.

    Starting out, you must decide what magnitude of motion to be applied on each, focusing exclusively on the goals and KPI's that matters the most.

    Under normal circumstances, I believe it takes about six months to start getting noticeable traction, and start showing up organically on good positions on the SERP's.

    Which means if you're jumping on a clean SEO slate, you should have that in mind, and strategize on how you'd account for your budget using SEM.

    However, primary to both SEO and SEM success is keywords research, and customer personas.

    You cannot achieve tangible results neglecting any of the above two.

    Because whether your business prospects are just browsing for information, or have one hand gripped on their wallets, its likely they'd be using the same keywords in their search queries.

    And of course, their personas — which is who they are, won't change irrespective of what they are looking to accomplish.

    Therefore, to ensure you successfully apply both SEO and SEM, here are some steps you should take.

    I used these very same strategies for a small project, even though I'm yet to arrive at my target goals, the results have been very impressive.

  • Clearly define and create your customer personas.
  • Carry out a comprehensive, and competitive keywords research.
  • Separate, and arrange your gathered keywords in descending order of difficulty.
  • Assign more difficult keywords to SEM (normally exact match, one-word and short phrases), and less difficult (or long-tail) keywords to SEO.
  • Watch, observe, rinse, and repeat what's working, or what's likely to work better going forward.
  • Define Your Customer Personas

    If you call yourself a digital marketer, its unpardonable if you don't know, or haven't clearly defined your customer personas.

    It is also wrong to apply any kind of generic attributions when defining your customer personas.

    The success, or failure of your business using digital marketing hinges on your ability to know who you're trying to sell to.

    Remember, digital marketing is a two way conversation marketing process. You present your marketing solutions through the messages you publish online, while your target audience — or potential customers, identifies with you because you speak a language they understand.

    So if your customers are speaking French, and you're trying to tell them the benefits of your products, or how it can solve their problems in German, forget it, you'd fail even before you start.

    Again, identifying and creating your customer personas ensures you present your products or services marketing message in the form or format they'd love to consume, and delivered timely at the places they hang out.

    If you're yet to create your customer personas, or don't know how to, please read here how to create customer personas.

    Keywords Research

    Once you're settled creating personas for your business, you then have to proceed to finding the words they use in searching for information online.

    These search queries are the keywords both your SEO and SEM efforts has to show up for.

    You have to carry out a comprehensive keywords research, and I'd also recommend you equally do a competitor keywords research.

    First, the comprehensive approach would reveal to you keywords that are relevant in your industry as used by your customer personas, and secondly, a competitor keywords research would reveal the keywords your competitors are currently ranking for.

    Both comprehensive keywords research, and competitive keywords research for outranking your competitors are two huge topics on its own.

    Later, in a more convenient time, click on the hyperlinks above to read more about them.

    Arrange Your Gathered Keywords

    Once you've mined those keywords, the next thing is to open a spreadsheet and arrange them in descending order according to the difficulty of ranking each.

    Normally, exact match (which are short — usually one word or two-word phrases) and broad match keywords are usually more difficult to rank for.

    Hence, these keywords (or any with high ranking difficulty) should be placed at the top.

    On the other hand, exact match keywords formed by long-tail phrases are less difficult to rank for. You can place these once lower in your columns.

    Most importantly, remember all these efforts are driven towards one thing: attract, convert, close and delight customers.

    I must add here that no single guide can get the job done for you. As a digital marketer, you may be given free tips to fall back on, however, you must be very intuitive and proactive.

    In essence, you must make a decision, and take actions based on some educated information gathered from creating your customer personas, carrying out keywords research and sorting those keywords in their order of ranking difficulty.

    Assign Keywords to SEO and SEM

    In my case, and in the situation at hand, I attempted to show up on the SERP's using SEM for keywords that are more difficult to rank for.

    I concentrated on attending to easier to rank keywords using SEO.

    This cannot be relied upon as the best strategy, you'd have to decide what is best in your case.

    However, below are the reasons why I took my decisions. I state them here not to restrict you, but to help you as a guide.

  • I needed to start showing up on the SERP's for people who were willing and ready to buy. SEO would not give me that at the instant, so I turned to SEM using CPC, and CPA campaigns.
  • I knew that with a great ad, quality landing page and optimal bidding strategy, I could challenge competitors, and hopefully win the Google auctions.
  • With such campaigns, I ensured my business showed up, and was there for the Google's "I-want-to-buy," and "I-want-to-do" micro-moments.
  • I knew from research and industry standards that I can't immediately start showing up organically in the SERP's until after some months of intentional efforts. So I resolved to tackle keywords with lower ranking difficulty using SEO.
  • To ensure I have valuable contents, which can be distributed across other digital platforms, earn Inbound links, and help my business to be there in the Google's "I-want-to-know," and "I-want-to-go" micro-moments, SEO contents, which was created to be very valuable contents came handy.
  • Watch, Analyze, Rinse and Scale-Up

    This is the most important stage when you're looking to combine SEO and SEM for a successful digital marketing effort.

    Even though you make some mistakes on how you assign your keywords to either SEO or SEM, a proper monitoring and analyzing of your campaigns should help you make proactive decisions.

    If for some strange reasons you start showing up organically on the SERP's earlier than you projected, then you should apply more efforts to SEO.

    If your SEM campaigns beat the targets, great job. Apparently, you'd be getting some pats on your back.

    However, if everything seem to be falling out of place, don't panic, the faults and corrections should be more closer to you than they appear to be with the campaigns or the systems.

    Find them, fix them. Or, were you expecting digital marketing to be a stroll in the park?

    Digital marketing can actually be a stroll in the park, but for such to happen, you must have done your job effectively.

    My definition of effectively means that you base everything you do, or intend to do on real research data and some educated assumptions.

    Conclusion

    Always strive to get a fitting balance when applying both SEO and SEM to your digital marketing strategy.

    There is no template called "fitting balance," which you can rely upon, instead that balance has to, and must be decided by you.

    The only thing that remains constant is that you must produce a positive ROI on your approved digital marketing budget to remain in business.

    It's not rocket science, so you too can do it. But where you can't, or don't have the time to spare carrying out the invaluable research required, feel free to contact me.

    Else, good luck as you look to successfully combine SEO and SEM to your digital marketing strategy success.

    And Wait! Don't forget to give this article some claps. Thanks.


    Source: How I (And You Can) Effectively Combine SEO and SEM for Marketing Success

    #SEO Content #Marketing: The Ultimate Guide

    SEO Content Marketing: The Ultimate Guide In the age of the influencer, it can be easy to forget about other approaches to marketing, such as SEO. But SEO is alive and well, and isn't going anywhere, thank you very much. In fact, SEO content marketing is a valuable tactic for marketers everywhere. read moreA Comprehensive Guide on Leveraging Email Marketing for SEO Is email marketing dead? This is a question virtually every online marketer is asking as the search for the ultimate search engine optimization ... strategic planning and creation of targeted content by a highly experienced SEO company will come in ... read moreUse a Content Audit as the Key to Crafting Your Content Marketing Strategy The benefits span nearly every area of content marketing, from improved SEO to a better understanding of your content gaps. The ultimate benefit for many however ... This post shares an in-depth guide that also includes a helpful template. read more

    Ultimate Guide to Amazon SEO Use negative reviews to guide your own product descriptions ... This should sound familiar to anyone with SEO and content optimization experience, and for good reason; uncovering keywords for Amazon is a similar process, and requires similar tools. read moreThe Ultimate Guide to Automated Facebook Campaigns For example, if you sell search engine optimization services, you'll want to put SEO as an interest ... they will automatically keep flowing in. What type of content works for each stage of the buyer's journey? Here's a good reference point ... read more4 WordPress SEO Enhancements You Wish You Had – Part 1 WordPress is the most popular content management system ... which plugins will address different SEO issues before, during and after creating a post or page. Whether you use Yoast SEO, All in One SEO Pack, Ultimate SEO, or another plugin, you probably ... read moreUltimate Guide to B2B Social Media Marketing in 2017 And B2B social media marketing is part of that ... it comes to long-form vs short-form content. When it comes to blog posts, typically the longer and more informative a post is, the better it's going to do on SEO and with readers actively searching ... read moreContent Marketing Fails: Experts Explain How to Overcome the Top 10 Mistakes Here's blogger/trainer/consultant Heidi Cohen, mother bear of the Actionable Marketing Guide… "My worst content ... my biggest regret when staring with content marketing, I responded, "I was an SEO unbeliever. Or ignoramus." read moreHow to Use Your Content Marketing Strategy to Write a Book Joe Pulizzi said it best when he wrote, "a book is perhaps the ultimate ... content, says @johnhall. Click To Tweet Still, if your marketing team is writing a book for your company, the strategy that guides your company content can (and should) guide ... read moreSocial Media Marketing for Link Building: Top Tactics & Strategies The role of social media marketing ... Your content should be engaging, mistake-free, and concise if you want it to be seen. Even if it exists for SEO purposes only. Easier said than done, but evergreen content should be your ultimate goal. read more

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    Source: #SEO Content #Marketing: The Ultimate Guide

    Sunday, September 24, 2017

    #Google Chooses Saving Lives Over Profits In The Midst of Opioid Epidemic

    Google Chooses Saving Lives Over Profits In The Midst of Opioid Epidemic | Latest News Google Chooses Saving Lives Over Profits In The Midst of Opioid Epidemic It all started when Facing Addiction, a nonprofit group that advocates for people struggling with addiction, received a grant from Google. This grant would theoretically help them buy ads promoting an educational website with a new resource hub technology ... read moreWomen and Opioids: Worse, experts say the opioid ... in this epidemic has been the drug Narcan (naloxone). It's an absolute game changer because it can stop an overdose as it's happening—saving thousands of lives. The drug is increasingly available over the counter ... read more

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    Saturday, September 23, 2017

    Why You May Be Missing the Boat When It Comes to Local #SEO

    Why You May Be Missing the Boat When It Comes to Local SEO If you own or work for a local business within your community, you simply can't ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine ... read moreConfessions of a 23-Year Old Thousandaire Some of you reading this right now, may ... at a local theatre in my hometown. I was seated in the front row of the cinema — in the shitty seats that are so close to the screen you are forced to move your head back and forth to avoid missing anything ... read moreThe Definitive Guide to Local SEO And that's why Local SEO ... You want people to want to leave reviews, which once again comes down to the quality of your business. Also, don't ask for too many reviews at once. A sudden influx of positive reviews can look suspicious and may result ... read more

    From Geist mansion to homeless, daughter of fraudster who faked death struggles to move on "Do you mean the guy who jumped out ... Yes, I say. There may be a story there. I ask for Alyssa's contact information. That's when the voice hesitates. And then she comes clean. "It's me. I'm Alyssa." The third-person story pitch is a bit peculiar. read moreSpanish for Heritage Speakers: A Tip of the Hat to Abuela! (You understand, don't you?) It's kind of a cloudy subject but no worries, I've got tips to help you succeed. They come ... may be one of them, or you may know someone who is. If you do, you're in good company. There are a lot of us in that same boat. read moreWhy Malaysian ports are losing out to Singapore "While Port Klang may be in the ... According to local government chairman Sholban Kara-Ool, Tserin, now nicknamed "Mowgli," recognized his uncle's voice calling his name and called back. The 7-year-old boy (inset), who went missing in the bear-infested ... read moreFilm reviews round-up: Wind River, It, The Work, Insyriated, Dennis Skinner: Nature of the Beat The teenagers may not be able to compete with them physically, but they can out-spar them verbally. "Go blow your dad, you mullet ... has gone, or why all the other neighbours have fled. This means that Insyriated lacks any local identity. read morePolice Search For Missing Buffalo Teen, 15 But why board a plane to Dubai when you can celebrate Hispanic Heritage ... social and emotional issues, and may not recognize being in dangerous situations. She has gone missing in the past, and was located before in Wayzata and Plymouth — but police ... read moreChip Ganassi Racing to downsize to 2 cars in IndyCar in 2018 "With news like this comes contraction and as such we had to let a number of good people go," Ganassi said Wednesday. "The decision was not taken lightly but we felt it was best for our business. It is one of the toughest things you experience as a ... read moreAnd the Occasion Changed: A Tribute to John Ashbery Sometimes it is almost unbearable that we all end, but then it may be just as difficult to ... thinking is the opposite of pleasure ("Why can't we just enjoy the work?") until someone comes along to model for you that we all, by default, ask questions ... read more

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    Source: Why You May Be Missing the Boat When It Comes to Local #SEO