Google adds rich results for podcasts to SERPs

On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results.

To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. 

This was first noted over on Search Engine Roundtable, and Google provided an image to show how this will look in practice:

Podcasts can be indexed and embedded in results, which could be a particularly useful functionality for Google Home and smartphones.

The example above shows just how much SERP real estate can be occupied when this is implemented correctly. An embedded podcast player within the search results also means users won't even need to click through to a landing page to listen to an episode.

How can I get my podcasts indexed?

The first stage to achieving this is to get podcasts indexed, and Google has provided very clear and thorough guidelines on how to do this:

Expose a valid RSS feed describing the podcast that conforms to the RSS 2.0 specifications as well as the feed requirements described below.

The feed must contain at least one episode that conforms to the requirements given on this page.

The podcast must have a dedicated homepage with the elements described below. The homepage must have a <link> pointing to your RSS feed.

The homepage, the RSS feed, and any non-blocked audio files must be exposed to Googlebot; that is, they must not require a login, and must not be protected by robots.txt or <noindex> tags.

Adding structured data for podcasts

Structured data implementation can lead to increased SERP presence and click-through rate, but it also provides search engines with valuable guidance when they crawl your content.

The full list of required tags required within a podcast's RSS feed is provided in Google's post and it includes the following:

Tags must be added at both a podcast- and episode-level within the RSS feed in order to show up via rich results. This is an essential consideration and is one that will need a bit of extra time from developers on an ongoing basis.

We can surmise from these elements and the zebra podcast example provided by Google that the typical structure of a podcast listing will therefore look as follows:

Are brands taking advantage of this yet?

These are very early days for this feature, but I have conducted a number of searches via the Google Search app in the US for a range of podcasts and have yet to see this live.

However, Google has been quite surreptitious about this recent release, and it will take some time for brands to implement the requisite changes too.

Nonetheless, support for Chrome on Android is coming soon and presumably, other Google software and hardware will follow suit. That will provide quite a wide audience and any brand that releases podcasts will want to avail of this new opportunity to attract visits.

In summary

Combined with its developments in voice search, mobile, and personalization, it makes strategic sense for Google to add podcasts to its rich results-enabled assets.

Data from Edison Research show the significant year-on-year growth for this medium in the US, with further increases expected in 2017:

As such, it is worth paying attention to this now for any brand that produces podcasts – especially those that exist in a competitive niche.

It may take some time to implement the technical changes and see them go live but, as with all such industry updates, the early adopters will reap the greatest rewards.

Article graphics by Chelsea Herbert

Clark Boyd is VP Strategy at Croud, a global digital performance agency, and a contributor to Search Engine Watch.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

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Source: Google adds rich results for podcasts to SERPs

A Practical Guide to Search Engine Optimization (#SEO) with #Google

A Practical Guide to Search Engine Optimization (SEO) with Google Search Engine Optimization (SEO) is the process of using various strategies to appear high in a list of online search results. In this article, I go over over my methods and some important notes to keep in mind as a web developer. Sometimes, the algorithm ... read moreBeginners Guide to Search Engine Optimization (SEO) for Gamedevs SEO stands for Search Engine Optimization. That's easy enough to remember, so we're going to continue calling it SEO. It's shorter, and it's industry standard practice. When you search for something in Google, Bing, or whatever search engine you ... read moreSEO in the Age of RankBrain – How to Master the Art of Search Engine Optimization? However, these algorithms have been a source of constant pain for the search engine optimizers – or digital marketers largely. From Panda and Penguin to Hummingbird and Mobilegeddon, all updates by Google brought new challenges for SEO professionals ... read more

How we hijacked Google's SEO guide search rankings Even though we are a UK site, we jumped into 4th position for "search engine optimization" and the top 10 for "SEO" in the USA — from outside the top 50. The PDF ranked for "Google SEO," "Google SEO guide," "www google com" and ... read moreAlphabet : A Guide to SEO in 2017 with Expert Predictions & 10 Trends SEO is ... of search engine optimization? That's what Vertical Measures explores in their free downloadable guide just launched, titled The Future of SEO Trends in 2017 & Beyond. At the core of any SEO trend is the search behemoth: Google. read moreThe SEO Guide - Learn How To Rank Your Site High In Organic Search Most people are familiar with the term SEO but they might not have experience with optimization themselves. The basic idea of search engine optimization is to optimize a website so that it will be easier to find on major search engines like Google ... read moreA Starter's Guide on how to Optimize your Website and Rank Better in Google Unlike paid services such as Google AdWords, email campaigns, and the use of social media to grow your website traffic, SEO works organically, bringing in customers for free. Search engine giants ... This information can guide you to more informed ... read moreHow to Use Crawl Budget for SEO Optimization When Google search engine ... of this guide), and prepares the 'crawl budget.' For really huge websites, it's worth spending time to understand and optimizing SEO strategies around crawl budget. Using your crawl budget for SEO optimization allows ... read moreWhat The Future Holds for SEO Trends in 2017 Barry Schwartz of Search Engine Land ... it's that Google will continue to keep us on our toes and SEO will be more vital than ever in 2017…and beyond. Our latest guide, The Future of SEO Trends in 2017 and Beyond, provides practical action steps ... read more5 Effective Steps to Write SEO Content For those of you who don't know, Search Engine Optimization is a useful tool for web publishing ... Here you have a couple of steps that can help any seo company develop: Your articles should be engaging and filled with information. read more

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Spotting a Hidden SEO Hack: “Play One”

SEO hacks continue to plague websites as attackers abuse SERP rankings for their own gain. The time and effort spent by the website owner creating content, optimizing pages and building links is stolen by an attacker in an instant.

For many years, spam injections placed inside legitimate pages have remained one of the most prevalent types of black hat SEO hacks that we encounter. In fact, SEO Spam made up over 30% of the malware families we saw while cleaning websites in the last year. Hackers are constantly inventing new tricks to make spam invisible to human visitors while remaining indexable by search engines. Black hat tactics like these are becoming more complex in order to avoid detection by the website owner.

In this post, we'll outline a simple evolution of tactics used by hackers to hide spam. These steps detail a specific case that we saw but can easily be used to identify similar attacks.

 With SEO hacks, the least complex trick is to put spam content inside a <div> with the display:none style. This is quite straightforward and easy to detect.

 A more complex evolution of the same idea is making the <div> invisible on page load using JavaScript code like this:

document.getElementById('spam-div-id'),style.display = 'none';

Even with this added complexity, it's still easy to see which <div> is being hidden with the above code. To distract from this, the next step in the obfuscation is a dynamic generation of the ID inside the code. We described this approach in the "Double Hidden Style" Labs Note a couple of years ago. Hackers use random "numeric" div IDs and mathematical expressions to generate them in the code:

<div id="232">...spammy content here...</div> <script>document.getElementById(116*2).style.display='none';</script>

The code still looks suspicious as it's clear that it makes something invisible. Now the attackers make the hack trickier to notice immediately. They improve the obfuscation – in addition to a more complex mathematical expression. Now instead of the suspicious "display" and "none" you can only see benign "play" and "one".

<script>(function(g,h,i,f){i.getElementById(f).style['dis'+g]='n'+h;})('play','one',document,214*102+105);</script>

The script remains short but it's difficult for webmasters to spot what it does at first glance. However, when you look at it more thoroughly, you can notice that it does exactly the same thing – it hides an HTML element with a "numeric" id:

document.getElementById(214*102+105).style['display']='none';

This is just one line of the spam-hiding code evolution. There are many other approaches that hackers use to hide spam injections from human visitors while abusing the page's SEO. If you think you may be the victim of an attack, we are here to help you detect them and remove malware from your sites.

Source: Spotting a Hidden SEO Hack: "Play One"

How to Improve #SEO Presence Around the Web

How to Improve SEO Presence Around the Web The presence of a website on search engines is critical for the success of a business. It is essential to expose your content, service or product to the people who are truly interested in it. And this translates to a good use of SEO (search engine ... read moreHow SEO Can Help Your Blog Rank Well In the final part of our three-part series on the What, Why and How of SEO and how it can be used to improve your blog's rankings ... generate somewhere in the neighbourhood of 90% of all web traffic on the Internet. New viewers are much more likely ... read more5 Reasons Organic Rankings Aren't the Only Factor of SEO Success When launching an SEO strategy ... see more visits to your website from all your sources around the web, like those directories and social sites, not just organic searches. 4. Conversions Can Increase Due to Improved Experience with Your Website The ... read more

12 Ways Video Can Improve SEO Search Rankings Use the video in more than one way to spread it around. A preview of the video could be ... Video content is becoming the norm across the Web and should be used to increase your SEO rankings. Quality is the starting point, but there are many ways to ... read moreYouTube SEO Tips: How to Get #1 Rankings for YouTube Videos If you're not focusing on YouTube SEO yet, you're missing a HUGE opportunity ... You can use your blog to build an email list, to create buzz around your videos, to link to your YouTube videos and to increase traffic to your YouTube channel. read moreHow to Support Your Small Business Clients' Success with Local SEO If your web ... improve their local search ranking. With a geotargeting plugin, you can choose to target and block different geographic regions. This is good for SEO for a number of reasons: By blocking traffic from regions you don't have a business ... read moreReview your SEO to boost search rankings and increase business, dealers are told DEALERS are being urged to review their search engine optimisation to get more business by boosting their presence on the ... of the visitor, will SEO well. If possible, a dealer should be looking to produce content around topics that are of interest ... read moreHow to Improve Marketing ROI through CRO Here are some basic questions to ask about your mobile presence: Is your website optimized for mobile ... These are all questions that must be answered for businesses to improve their conversion rates and ultimately prove and improve their marketing ... read moreA Practical Guide to Search Engine Optimization (SEO) with Google Search Engine Optimization (SEO) is the process of using various strategies to appear high in a list of online search results. In this article, I go over over my methods and some important notes to keep in mind as a web developer. Sometimes, the algorithm ... read moreAtlanta SEO Company: Reach on Top | Atlanta SEO Next you'll have to find out how much visitors you estimate receiving after your web ... SEO is definitely more of an smart financial obligation procedure to SEO. After the opening SEO is done, any additional execute SEO organization does should increase ... read more

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Best SEO Analysis Tools for Tracking Backlinks

SEO analysis tools are powerful instruments in boosting your brand visibility among leads and current customers. One way they do this is through tracking backlinks that could either put your site pages at the top of the search engine result rankings where prospects can easily find you or bury your content amidst the competition.

Why Track Backlinks?

Tracking backlinks has several benefits, from knowing how people have come to find your site and even helping you make decisions about the direction of your content.

See which content brings in the most traffic and revenue

Do you know which are the most popular pages of your site? They most likely got to the top because people are sharing them and linking to pages that use your targeted keywords as anchor text, or the highlighted/underlined text that indicate a link. Knowing which pages are your major drivers for traffic can shape your marketing plan for future content or prevent you from spending money on content that does not produce as many backlinks.

Remove spammy links that cause drops in traffic

What if your website has been growing in traffic consistently, but now you notice a sudden drop off in site visits? Spammy links could be the culprit for the decrease in where you are found on search engine result pages (SERPs). Google notoriously penalizes websites by downgrading them in the SERP rankings due to these common link violations in Google Webmaster Guidelines:

But you won't know which links are responsible for the decline in traffic without being able to effectively track backlinks. Or if you track links manually, you will have to comb through these individual sites, losing precious time and traffic. SEO analysis tools with a good built-in backlink tracker should help you avoid these issues so you can keep your SERP rankings high and ensure return on investment on quality content.

Best SEO Analysis Tools for Tracking Backlinks

There are plenty of reasons why you should monitor the influx of external links to your site on a regular basis, but which tools should you use?

Here are the five best SEO analysis tools for checking backlinks:

1. Moz: Open Site Explorer

Moz is a favorite for SEO experts because it has paid and free tools to fit your needs and budget. The paid version, Moz Pro, has a link checker available for free called Open Site Explorer.

Simply enter a URL in the search bar. The results will show page link metrics, including new links and total number of links. You can also see the names of pages and URLs that bring a high number of traffic to your site as well as display a "Spam Score" that warns you if you are at risk for a ranking penalty.

2. Ahrefs: Backlink Checker

Another frequently used tool is Backlink Checker from Ahrefs. While there are subscription plans available, you could sign up for a free trial to look up URLs and view positive or negative changes in the amount of backlinks, the number of referring domains and more.

3. Majestic: Site Explorer

While it has a similar name to the Moz tool, the Site Explorer from Majestic has features that make it stand out, including unique metrics like Trust Flow (based on clicks given from trusted sites to a particular URL or domain) and Citation Flow (based on the number of citations to a URL or domain). Majestic also features graphics to easily read backlink metrics like the pie charts in the Backlink Breakdown and line graphs in the Backlink History section.

4. SEM Rush: Backlinks

There is a subscription plan for SEM Rush, but you can use the Backlinks tool for free to analyze links that point to your site. However, you are limited to a certain number of free searches with SEM Rush tools.

Using the Backlinks tool, you can see the anchor text that accompany your page links to determine whether external sites are describing your site with your chosen keywords. In addition, there is an indicator of how authoritative a domain that links to your site is, letting you know the links you earn are from trusted sites, which tend to have higher traffic.

5. Google: Analytics

For a completely free tool, choose Google Analytics to monitor your backlinks. If you have a syndication partnership to share content, the Referral Traffic section is an especially helpful feature of Google Analytics. You can see the names of URLs that bring traffic to your site, the number of visits and see how long visitors stayed on your page.

Whether you want to invest in backlink tracker via a paid subscription or use the free tools available, checking your backlinks is crucial.

Source: Best SEO Analysis Tools for Tracking Backlinks

Small #Business #SEO #Investment to Increase Over 20% in 2017, New Survey Finds

Small Business SEO Investment to Increase Over 20% in 2017, New Survey Finds WASHINGTON, March 29, 2017 /PRNewswire/ -- Over half (52%) of small businesses in the US invested in search engine optimization (SEO) in 2016, and 74% expect to do so in 2017, according to new research from Clutch, a leading B2B research and reviews firm. read moreSix Small Business Resolutions to Keep in 2017 As a small business ... Resolve to spend more time digging into the minutia of your business's finances because you may be surprised at how many opportunities you find to slash costs, increase efficiency and grow profit margins. That means tracking ... read moreThe Results are in 2017 Small Business Report The Wasp Barcode 2017 State of Small Business Report is here. For the third year running, Wasp Barcode has put together a survey featuring over 1,100 small business ... from the incoming president, with only 20 percent expecting a negative impact. read more

Social Media Marketing, SEO Top Small-Business Investment Priorities Survey results also indicated small-business owners understand the importance of implementing cost-effective marketing tools to help achieve their business goals in 2012. Social media, SEO and email marketing were ranked equally important, notably over ... read moreHow to Increase B2B Sales in 2017 According to research from the Aberdeen Group, businesses that leverage personalization tactics report a stronger lead acceptance rate of over 20 percent ... A 2015 survey of 1,200 consumers found that personalized offers led to a 400% increase in the ... read more3 Proactive SEO Tips to Help Prepare for 2017 Search engine optimization (SEO ... will increase over the next 12 months. 67% of respondents also believe that the readability and usability of a page will be an increased ranking factor in 2017. The writing is on the wall, and if you aren't investing ... read more5 Marketing Trends for Small Businesses in 2017 So instead, we held off publishing our look at 2017 marketing trends for small ... so many times that one would think that only new users of the internet aren't aware of it. However, a survey of small businesses by Clutch found that 23% of the ... read moreLong hot summer creates small business winners and losers OnDeck's Heatwave Healthcheck, conducted by independent research house YouGov, surveyed 300 small business ... of New South Wales and Queensland. The prolonged heat smashed records with nine consecutive days of heat, reaching more than 20 degrees above ... read more4 Reasons Smart Small Business Owners Invest in SEO A few years ago, the concept of owning a website for your small business would have ... to be found online, and investing in SEO is the only way to make that happen. A few days ago for instance, I thought of purchasing a new tablet. I knew that there ... read moreBusiness executives' optimism surges under Trump, survey finds The report, called the 2017 JPMorgan Chase & Co. Business Leaders Outlook, said that confidence in the economy has been growing since the election. Survey questions referred to the "new ... an increase of 10 points from last year. Related: Small business ... read more

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Source: Small #Business #SEO #Investment to Increase Over 20% in 2017, New Survey Finds

12 Ways Video Can Improve SEO Search Rankings

March 29, 2017

By Charlie Luck in Featured SE Optimization SE Tactics Video Marketing

Use of videos on webpages has been rapidly increasing, and it's time to look at how to use it to for your SEO rankings.

Video content has increasingly become the norm across the Web and using it properly is important if you want to reach the top of search engine results. These SEO video tips can help get you on the top of the page ahead of everyone else.

1. Worthwhile Content

It seems obvious, but yes, content needs relevance for the audience targeted. The video content shouldn't be an afterthought that was just thrown in. The content needs to compel them to want to watch the video. Quality videos will establish you as the go-to for your audience as you build trust and increase the sought-after conversations that attract more audience members.

2. Make the Content Interactive

Use some of the many ways to make your videos interactive to get your viewers engaged. Grab their attention by adding interactive content to the annotation, caption or video itself. A successful strategy used by many has been to divide the video into shorter segments and let the audience choose which ones they want to watch. Three two-minute videos may be a much better choice than one longer six-minute video for your viewers.

3. Your Domain Needs to Host the Video

It may seem easier to upload a video you create to YouTube, but the video needs to be on your domain. YouTube may expand your reach, but for SEO purposes, YouTube will be searched first, not your site.

Furthermore, any video that is not hosted on your domain runs the real risk that search engines will direct traffic to another site, which doesn't help improve your rankings. Each video should be on its own page to make it simpler for Google to index.

4. Enable Embedding for Your Video

If your audience likes your video, let them embed it. Embedding it on their page can increase your SERP page rankings. Make it easy for them to embed it and increase your inbound links and visits to your site.

5. The Metadata is a Key

Google says the important information for search engine indexing are the title, thumbnail and description. The title should be brief and to the point and the description can provide a little more detail and use key words for rankings.

But even more details are contained in the metadata and it's not the place to skimp on effort. It contains the title, video length and description and the file name. That file name is another way to label the video content for search engines, so make it useful, not the random file name assigned by your device like 'video_3345.'

6. Clear Thumbnails

Just like the importance of the metadata, the thumbnail is a critical place of focus. It's what the user will see when they make the final decision to click on the video. Use a thumbnail that clearly shows the content and is a good representation of it.

7. Keyword Optimization

Video SEO also has keyword research and should be used to find content to target your viewers. Experiment with creating legible descriptions of your content to help your audience and the all-important search engines for reaching your audience. Find keywords that best describe your video and discover ones that lead to better search results.

8. Shareable Video Content

The video content needs to go beyond just being interactive; your audience needs to find value and appreciate it. Shareable content has several qualities. First, grainy videos aren't shareable, and videos need to be unique and creative. Quality content will stand out and generate mentions and links that will increase your sites authority.

9. Include a Transcript of the Video

Posting videos increases the ways you can engage viewers and generate search engine results. Including a written transcript of the video can be useful for viewers who may want to see an overview first. And if it includes keywords, this will help get the right results from search engines if it is put in the description box and page HTML.

10. Make a Video Sitemap

This can be overlooked in video SEO, but it serves as an extension of your overall sitemap and includes details to help the search engines obtain a good picture of your video content. It's another way to show the title, subject, description etc.… and more specific details such as expiration dates, platform restrictions, country restrictions, or live streams.

11. Maximize Ways to Use Your Video

Use the video in more than one way to spread it around. A preview of the video could be placed on your Facebook page to lead the audience back to your webpage for more. Or, create a slideshow, shorter video or infographic to catch interest and lead back to your site and increase its page rankings.

12. Use Social Media to Share it

Do not overlook the power of social media to boost your SEO efforts. Push your content as much as possible on relevant channels to spread the word about it and reach a wider audience.

More viewers means bigger traffic, new links and better positioning on SERPs.

Paid promotion is appropriate if it can help get your video in front of the right audience. Use your network as much as possible to promote it too.

Conclusion

Video content is becoming the norm across the Web and should be used to increase your SEO rankings. Quality is the starting point, but there are many ways to apply search optimization for your videos.

Use the 12 tips discussed to take your quality video content to the next level and have your message noticed by search engines and viewers.

Three decades in sales and experiential marketing led me to my passion for digital marketing. My scope of work currently focuses on display and Instagram marketing. I am constantly in search of the next ad or video idea that could go viral and the psychology behind it. I am Charlie Luck and I am all about marketing.

Source: 12 Ways Video Can Improve SEO Search Rankings

Avoid Content Obscurity With 5 #Traffic-Boosting #SEO Steps

Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren't getting the traffic results you expect, it's probably time that you faced a harsh reality: If your content isn't ... read more6 Advanced Techniques for Link-Building as a Future SEO Strategy Related: 5 SEO Mistakes That Are Costing ... Then you can create specific, actionable and relevant content that fits within the site's guidelines. To effectively utilize guest-posting as a link-building SEO strategy, you'll need links within the ... read more10 Ways Content Can Improve Your Rankings Consider how long you've spent on a site that was two steps ... ranks. SEO sites are full of interesting, new, and continuously updated content. The older and less updated your site is, the quicker it falls down the rankings and into obscurity. read more

Hunting Down SERP Features to Understand Intent & Drive Traffic - Next Level So you could end up sending signals to Google that your content isn't all that good as it sends your visitors back to search. And because Google wants everyone to find what they're after, your rankings could take a trip to page-two obscurity. read more5 Questions For Your Personal Brand Rehab Of course it's easy for us to sit in relative obscurity ... That means posting content relevant to similar topics or in similar locations. Your fresh content can replace the negative content that's already there; the better your SEO and personal ... read moreHow to Write Your First Article + How to Write Quality Targeted Content How to Start Writing Great, Traffic-Boosting Articles ... and to-the-topic content Become a brand name to contend with in the internet market Avoid writing spam content and improve the readability of your write-ups Do not allow SEO companies to take ... read moreBest Marketing Blogs of 2017 – Thought Leaders to Inspire your Marketing Strategy Miriam Ellis describes the 5 types of Google reviews and how ... owners and marketers to access up-to-date content featuring strategies, case studies, and tactics geared towards driving traffic, boosting conversions, and increasing engagement. read more{UNIQUE} $100/Day PROFITS FORMULA FOR YOU : SET THIS UP IN 5 MINUTES, BE IN PROFITS TODAY! And if it does, it will hide it in obscurity for a couple of months before you can make any money from it. Yes, SEO is a long shot with boring article ... than what you are chasing after. You spend only 5 mins to set it up and within no time at all,you ... read moreShots In The Dark: Visual Artists and Social Media Lets step away from the creative side for a moment and see what ... Generally the piece would be relegated to obscurity and tucked away. Today, there is a new set of rules. You can take a pic with your camera phone and post to your instagram profile ... read more

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Source: Avoid Content Obscurity With 5 #Traffic-Boosting #SEO Steps

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, the mysterious "Google Posts" feature has made another return to the SERP, this time with GIFs and videos – could it be here to stay?

Plus, why marketers aren't investing in the hottest new technologies as much as you might think; and Google announces a new type of search product with "shortcuts in search", which could mean big changes for SEO and paid search.

Google Posts return – with GIFs and videos

Google launched its "Posts" initiative during the US presidential election last year to relatively little fanfare.

Dubbed an "experimental new podium", Google Posts has since come and gone from the SERP several times, each with as little explanation as the first. Now it has reappeared in searches for several US sports teams, including the Boston Red Sox and the New York Yankees – complete with GIFs and videos.

Clark Boyd took a look at the new incarnation of Google Posts this week and considered what Google could be seeking to accomplish with the feature.

Google's 'Beauty and the Beast' ad could be the future of paid voice search

Google sparked a small firestorm last week when reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners: a plug for the new 'Beauty and the Beast' live-action film.

Al Roberts took a look at the reactions to what Google denies was an ad, and considered whether this could potentially be the future of "voice PPC".

Google announces "shortcuts in search" – can it get users on board?

Google announced this week the launch of "shortcuts in search", a new means of discovering quick answers to information via a set of tappable shortcuts within its Android app.

But will this initiative take off, what will it mean for SEO, and how will Google manage to integrate paid ads into this new search experience? Clark Boyd examined the new feature on Search Engine Watch and considered how it could impact search rankings, what paid placements might look like, and whether Google can get users on board.

Despite the hype, most marketers not investing in hot new technologies

Fear of missing out, or FOMO, apparently isn't a concern for marketers when it comes to new marketing technologies.

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.

Of the more than 550 marketing executives and brand managers OnBrand Magazine surveyed, 65% have no plans to invest in new technologies like 360-degree video, virtual reality (VR), augmented reality (AR), chatbots and beacons in 2017.

So why aren't marketers interested in these new technologies just yet? Al Roberts looked into the reasons why marketers are holding back from investing in newer innovations at the moment – and what it is they're spending their money on instead.

Google to wind down Site Search by the end of 2017

Search Engine Land reported this week on the news that Google is due to sunset its Site Search product by the end of 2017.

Google Site Search, as it says on the tin, is an internal site search product which is powered by Google's search technology, and is charged by monthly query volume.

Site owners who have been using Site Search up until now will be encouraged to move onto either Google's ad-powered Custom Search product, or its new Cloud Search.

Google told Search Engine Land in a statement:

We are winding down the Google Site Search product over the next year, but will provide customer and technical support through the duration of license agreements. For GSS users whose contract expires between April 1st and June 30th, 2017, we are providing a free 3-month extension with additional query volume to allow more time for them to implement the necessary changes to their site.

Rebecca Sentance is the Deputy Editor at ClickZ and Search Engine Watch.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

As Google's index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition.

This week, Google's emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and an unconfirmed ranking update dubbed "Fred" has been shaking up the SERP.

On February 28, 2017, ClickZ Intelligence presented the webinar 'Still using .com? Here's why 50% of all Fortune 500 companies are about to use .brand' in association with Neustar.

This week, we follow up on the launch of Google's new ad label to ask how it will impact marketers, and look at attempts by Google's tech incubator Jigsaw to clean up language on the internet.

Source: Five most interesting search marketing news stories of the week

Recent #Google Changes: #SEO Tactics that Move the Needle in 2017 ##SEMrush#Chat

Recent Google Changes: SEO Tactics that Move the Needle in 2017 #semrushchat Google has a long history of its algorithm updates and search index refreshes. The search engine is constantly changing its algorithms in order to provide its users with the best possible search experience. During our latest SEMrush Chat, we discussed ... read moreNot another SEO post: Stick to the basics, and you can't go wrong Long-term SEO strategies don't change. Learn the basics, and execute those consistently. Keep in the know about new tactics developing in search ... over time that the things that actually move the needle take time to organize and execute, so distracting ... read moreThe State of Local SEO & Where to Focus Now If there's one thing that's consistent about Google, it's the fact that it's always changing. Over the years we've seen many changes in local search. The most recent ... to move the needle: "The top thing you can do to move the needle in local SEO today ... read more

Applying agile methodology to local SEO tactics Whether you're a barber, baker or boutique owner, help your business stand out in the crowded Google landscape. Let's apply those three key points of Agile Methodology to local SEO tactics ... try new experiments. See if you can move the needle ... read more17 SEO Experts Share Essential Insights on SEO in 2017 "I think that in 2017, we're going to see more and more that the only links that move the needle are truly good links ... rather than for how SEOs wish Google would change to make life easier for the SEO industry." "I think in 2017 we're going ... read more7 quick SEO hacks for the SEO newbie Nevertheless, you can't seem to break past your competitors in the Google SERPs for your ... site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle. Well, look no further. read more20 SEO Tips, Trends and Predictions for 2014 The changes are designed to improve the quality of search results Google delivers its users. For those who practice search engine optimization (SEO). However ... out what type of sharing and content move the needle for Google rankings now and which ... read moreCheap SEO = Bad SEO "If you match these prices, we will move all ... major change Google throws at us next. So in this case, Cheap SEO is simply short-sighted SEO. Automation of link building, blog commenting, forum commenting, and a list of other tactics worked like ... read moreLocal SEO Andamp Beyond Ranking Your Local Business In 2017 With every change there comes new ... move the needle. Now that you have an open mind, let's take a look at the actionable things you can do to improve your overall visibility and rankings in locally centric campaigns. As much as I like to think local SEO ... read more5 Actionable Google Analytics Reports to Improve Your Marketing Today You want to figure out how to move the needle in as short ... creating a bunch of new content or pages either. Instead, you should be looking for the current changes that will yield the highest return. Lurking deep inside Google Analytics, you can uncover ... read more

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Source: Recent #Google Changes: #SEO Tactics that Move the Needle in 2017 ##SEMrush#Chat

5 Ways Website Structure Can Affect SEO

There are times when we overcompensate for weak SEO by getting too much into keyword research. While keywords are undoubtedly important, there are certain physical elements which can determine the success of a search engine optimization campaign.

On scrutinizing further, we can consider website structure as one important SEO metric— mostly overlooked by even the bigger names in the industry. In this post, we will be talking about 5 specific ways how website structure can have an impact on Search Engine Optimization— regardless of the search engine. Although website structure often falls to wayside, it does have hard-hitting repercussions— especially if we are considering long-term SEO goals.

That said, before delving into the nooks and crannies of website structure we need to clearly understand the concepts and necessities of the same. While the structural aspect of a website largely differs from the concept of designing, it originally stresses upon how the pages for a specific website are interlinked in general. Be it organizing the same for Google's Spiders to crawl or for users to navigate seamlessly— website structure is of paramount importance when it comes to SEO campaigns.

Here are some of the SEO metrics which are affected:

Understanding Site Crawlability

If we are looking to get rid of indexing issues— crawlability needs to be looked at— rather closely. It is known that if a robot comes across a dead end while crawling a website— the SEO gets impacted— negatively.

Site crawlability, in simpler terms, refers to the ability of a search engine or its robots to meander through the website— subpages and specific topics to be precise— mainly for completely understanding the website. The robots expect a properly constructed website to be able to cater to myriad user requirements— allowing them to navigate seamlessly from one page to the other.

When it comes to structuring the website, we must avoid dead ends— like pages which do not navigate anywhere. One way to improve site crawlability is to add internal links for every page. This in turn creates a bridge of sorts— offering related posts and breadcrumbs for the robots to look at and follow.

Some of the best examples of perfectly crawlable websites include streaming clients like 123movies, Hotstar, Netflix, Hulu and a few other recognizable ones. The best thing about these websites is that every page returns a new address or page— specifically within the same website. Streaming websites are therefore perfectly crawlable and enjoy the cream of indexing benefits.

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Attending to Internal Links

If a user visits any website— he or she must be able to navigate across the pages with ease. This is usually made possible via internal links. As an advice, a user must take a minimum of three clicks for landing on a select page. However, we must segregate and categorize the links accordingly without wrecking the stability of a website.

Internal linking has its set of advantages when it comes to search engine optimization:

Upon adding internal links, search engines can easily find related pages— via keyword-specific anchors.

This approach reduces the page depth.

Content access becomes way easier if the pages are interlinked— offering decent user experience (something which we would be talking about in the next section)

Lastly, when it comes to search engine result pages or SERPs— pages which are interlinked are given precedence, in terms of ranking benefits.

We have seen people linking back to content which is older— while drafting newer posts. The best approach, however, would be to close down the loop by doing the opposite as well i.e. linking back to newer pages by updating older pages. This way internal links complement each other.

Valuing User Experience

In the era of RankBrain algorithm, user engagement and user experience are hugely important. This actually gives us enough reasons for valuing website structure, on the whole. We cannot expect visitors to stay on our page for longer periods if the website lacks quality, interlinks, proper navigation and a host of other important attributes.

A poorly structured website repels the visitor which will surely have massive negative impacts on an existing SEO strategy. In addition to that, there are several metrics associated with user experience against which Google evaluates the efficacy of a website. Be it the click through rate or the effective bounce rate— Google can easily understand whether users are finding a particular website useful or not. Time spent on a given website is also a great indication of the fact that visitors are resonating with the content.

If these statistics are in our favor, Google will surely consider the same while evaluating rankings for search results. In simpler words, we must look to do certain things for instantly enhancing the overall user experience. Firstly, we can align necessary click throughs based on expectations. The second step could be making information available in the best possible manner. Finally, it all pans down to the navigation which must be crisp and intuitive.

Managing Duplicate Pages

Haven't we all heard about duplicate content and the catastrophic repercussions? There are times when the same piece of content gets uploaded twice on a website— mistakenly. This can actually pull a website down or rather get it penalized based on SERP metrics. Google's much-anticipated Search Console is one of the best possible tools for understanding the nefarious nature of duplicate content.

Assessing URL Structure

Our URL has an underlining effect on the entire SEO campaign. The first aspect which needs to be taken care of is the existence or non-existence of extraneous characters— including the likes of #, @, % and a few more.

Having these characters in between the URL name reduces the overall focus on the existing keywords. In case, we need to use at least one or few of these characters— it is advisable to bring in dashes and underscores for highlighting a keyword phrase. This is turn is expected to improve SERP rankings.

The next important factor is the URL length. As mentioned, most of the successful streaming websites have smaller names which in turn makes it easier for users to pronounce or remember the same. If detailed reports are to be believed, the top 100 URLs have an average of 38 characters with the nominal limit being somewhere in the ballpark of 36 characters.

The Wrap

A perfectly structured website is probably the first step towards a successful SEO campaign. If we are to segregate the process of website creation, conceptualization will surely preside over other acts. Once we are done with planning, each of the five mentioned strategies needs to be applied in a step pronged manner.

Trust me, there is also a lot more to website structure and content than just niche-specific keywords.

Author: Richard Smith

Richard Smith is a Mechatronics degree holder and a tested marketing professional with a decade long experience backing up his technical skills. He specializes in providing reliable branding options besides taking care of the PR needs of bigger firms. He holds a MS, from University of California at Berkeley in… View full profile ›

Source: 5 Ways Website Structure Can Affect SEO

The Fundamentals to Building a Successful eCommerce #Business From Scratch

The Fundamentals to Building a Successful eCommerce Business From Scratch Building a successful eCommerce business is like running a marathon. You have to start preparing beforehand so that you don't run out of fuel mid way. Almost 90% of every entrepreneurial attempt fails in the beginning. Don't be scared by that figure. read moreTHE 7 SUCCESS FACTORS OF BECOMING A SALES SUPERSTAR Whether you're a start-up small business ... To embody success, you also need to associate yourself with like-minded, successful people. Zig Ziglar had the saying, "You can't fly with the eagles if you continue to scratch with the turkeys." read moreDoes Blogging for Ecommerce Really Improve Business? That begs the question, how do you go about making your blogging successful? Let's take a look at three ... If you have any questions about blogging to improve your ecommerce business, or if you have any other suggestions for ecommerce professionals ... read more

E-Commerce fundamentals This course is your chance to quickly grasp the nine most important lessons of building a successful eCommerce business. Whether you're yet to start or have been trading for years, you'll pick up some great ah-ha moments that will help you grow over ... read moreHow I Pivoted My Startup 3 Times to Find Success While keeping the essence of the Gaglers platform intact (i.e building communities), Gaglers pivoted to a role that better aligned with current market trends. Standard ecommerce ... success and slowly withering away in obscurity. A successful business ... read moreUltimate SEO Guide 2017 for Blogs, Business & eCommerce Sites Similar to the optimization of blogs and business sites, eCommerce SEO optimization ... way you optimize your site's SEO, and success will follow. Do you think that you are a good copywriter? Do you know SEO fundamentals? Now, let's imagine that you ... read moreHow to embrace the power of platforms Look at the most successful ... of their business as a 'pipeline'. Think of tech giants like Apple and Amazon. The first combines its 'pipeline' handset business to the platform-based App Store. Amazon pairs a traditional online e-commerce business ... read moreBrooklyn designer finds St. Louis the right fit Mid-market retailers that used to dominate apparel sales are struggling, and it's not just e-commerce that has taken a toll. Jim Blasingame, a small business expert ... to support building a local design house from scratch. Audra Noyes, 28, another ... read moreLooking for the Best eCommerce Platform? Top Contenders Compared And it's the exact same story with the best eCommerce platform. Saying that either one of them is the ultimate all-around eCommerce solution for everyone, regardless of the business ... get started and build an online store from scratch. read moreExperts Weigh In: How has luck played a role in starting your business? Being a successful business ... building a website with a blog. The problem was I didn't really know where to start. I got lucky though because my cousin started dating a web designer. So, I ended up asking him helping me build a website from scratch ... read more

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Source: The Fundamentals to Building a Successful eCommerce #Business From Scratch

Pay Per Click or PPC Advertising Part - II

Search Engine Optimization - SEO

Search engine optimization, or SEO as it is often referred, is the process of generating website visibility and traffic from unpaid, organic and natural search engine results. SEO employees a number of strategies, techniques and tactics to improve a website's search engine ranking. Improving the ranking of a website's search engine results page (commonly known as SERP) helps ensure that a website is visible and accessible by both search engines and internet searchers.

Generally speaking, the higher ranked a website on a search result page appears and the more frequently it appears, the more traffic it will receive from search engine users. Simply put, the higher the organic or natural search engine ranking for a website, the greater the chance the website will be visited by a user. Furthermore, most internet searchers will not click through page after page of search results, therefore ranking high on the first page is essential for increasing traffic to a site.

Search engine optimization, as an internet marketing strategy, focuses on how search engines determine their search results. All search engines, including Google and Bing, have search results where website pages are displayed and ranked based on what their specific search engine algorithm deems to be the most relevant to users based on the search terms entered. Search engine crawlers, armed with algorithms, use a number of different variables when crawling and ranking a site. SEO can even target the different types of search such as image search, local or map search and video search.

The process of optimizing a website for optimal search engine rankings involves a number of components however they are typically broken down into two main categories: on-site (or on-page) optimization and off-site (or off-page) optimization.

As you may have guessed, on-site optimization refers to all optimization that occurs on a website or page itself. Items like c reating, editing and generating new content (with a blog for example), optimizing page titles, site linking, HTML, alt tags, sitemaps, robots, meta data and coding can go a long way to increasing a websites relevance in relation to specific keywords.

Off-site optimization deals with all the SEO elements that take place off or away from a website. Items such as adding quality backlinks or inbound links and improving social media performance are off-site SEO tactics that can really make a difference especially for more competitive keywords.

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Source: Pay Per Click or PPC Advertising Part - II

How to Find an #SEO You Can Trust: Weekly Forum Update

How to Find an SEO You Can Trust: Weekly Forum Update Hello again! Since I last wrote an update, Spring has arrived! Hopefully a lot of you are enjoying some slightly warmer weather between bouts of wrestling with Google. We've got a lot of great news threads from WebmasterWorld and Cre8asiteforums this ... read moreHow To Create A Killer Content Strategy For Your New Blog The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO ... can apply. When they apply these tips and start to get results they will start to trust you ... read moreHow Your Content Can Be Your Best PR Being mentioned by popular online news resources is one of the best ways to gain your clients' trust. In this article, I am going to discuss some link building strategies that any company will find ... you can get inspired by a recent update or a change ... read more

How To Optimize The Full Marketing Localization Process - Part I Find out how to ... app localization on a daily basis will be able to give you important advice during the process. As they've been down this road before, they know how to take advantage of opportunities in various markets and can help you prioritize. read moreTop Local SEO Priorities While there might be a few people out there who still use the Yellow Pages to find a local business ... it's in your best interest to do what you can to appear in search. Here are the top 4 local SEO priorities: Submitting website information to Google ... read moreSuccessful Digital PR Tactics That Won't Break the Bank As an added benefit of digital exposure, there are also huge SEO wins in that the topics you write about may rank highly in search results and lead the user to want to find ... can get involved in. And now prominent figures like Rand Fishkin are presenting ... read more5 Proven Strategies to Boost Your Artist Blog Traffic As you can ... trust my opinion more if I provide examples and other experts views, over me just pointing out what I think. When you're using views or statistics to support your thoughts, make sure they are relevant. Statistics will change over time ... read moreOutsourcing: The Passive Path to Growing Your Business However, in the case of Software as a Service (SaaS), some owners may find ... you what your users are searching for on your site. For instance, keyword searches can be insightful, as can content page navigation. Once you identify the most common issues ... read more8 content marketing mistakes that are costing you time, money and potential clients Without promoting your posts on a range of different platforms, you're massively decreasing your chances of the right people seeing it. Concentrating on SEO is ... they can use the 'near me' search function in Google Maps to find businesses within ... read moreHow to Know if Your SEO Firm is Helping You or Hurting You Should you trust them with all things SEO, expecting your rankings to rise as they work their SEO magic? No. Instead, you should find ... content A weekly or monthly report, displaying work they've done and how your site ranks SEO agencies can't ... read more

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Source: How to Find an #SEO You Can Trust: Weekly Forum Update

RankCipher Software Reveals 5 Simple Steps To Help Users Reach Page 1 On Google

According to the producers, RankCipher is the world's most complete and automated link-building software with many powerful features. The fact is quality backlinks still play an important part in ranking on Google; more quality backlinks means marketer's website will get higher SERP rankings.

This search engine optimization (SEO) tool allows users to get quality backlinks without any manual labor to create accounts, resolve captchas, write unique content as well as publish it to hundreds of websites without any human assistance.

Reader could see the features of Rank Cipher at their official site here.

RankCipher is different from other complicated and outdated SEO software in the market because it provides marketers with advanced tools and functionalities from an 'Easy to Use' platform. Marketers can save their time and money to do SEO tasks and keep the latest ranking factors under full control.

Let us now take a look at some unique features of Rank Cipher soft.

• Auto-Content Generation for Link Building on over 200 Web2.0/Web2.0 Profiles• Pre-built in Strategies for the Ranking• Drag and Drop Strategy Designer Builder• Built-in Spinner for Content Spinning• Report generation of backlinks had made and export into CSV or Excel format• Proxy Support: Marketers can use private or public proxies for their link submission to have higher success rate• Resolve captcha automatically with third party API integration• Integration with Link Indexing Services such as LinkLicious, InstantLinkIndexer, Lindexed, OneHourIndexing, Indexification, BackLinksIndexer and linkindexr• Integrations with 3rd-Party Content Spinning Services like WordAI, ChimpRewriter, and SpinRewriter• Integration with Captcha Services: De-Captcher, Death By Captcha, CaptchaTronix, End Captcha, 2captcha, Captcha Breaker, Human Coder, ShaniBPO, Image typerz, CapMonster, Captcha Sniper and Anti-Captcha

By using Rank Cipher, marketers can reap the following benefits:

• Anyone can do this and get great results• SEO is an easy way to get free targeted traffic if users know what they are doing, and this software knows what it is doing• Zero budget, no ads, none of that stuff• No technical skills need, the producers explain everything so clearly in the modules so that marketers can get started instantly• Long term backlinks that stay for months and years

The creators have come with a simple procedure that contains just five simple steps to help marketers reach page 1 on Google and Youtube.

The first step is to drag and drop their backlink types that they want to be inserted, build their own tier1 tier2 strategies or use the available pre-defined templates for maximum effectiveness out of their campaigns. Then they need to fill in the details of what they want to promote and keywords for the artificial intelligence. The third step is to create or auto-generate their personal profile for the A.I backlinks builder. After that, users need to create their contents and call to actual or use the built in spinner service. And the last step is to activate the machine or schedule any time they want.

All in all, RankCipher is a powerful software that enables marketers to get complete free traffic from Google and Youtube. Finally, marketers can tap into the massive potential of SEO without actually knowing SEO.

For more details, you could see RankCipher software review and bonus.

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Source: RankCipher Software Reveals 5 Simple Steps To Help Users Reach Page 1 On Google

Old-#School #SEO: 6 On-Page Optimization Techniques that #Google Hates

Old-School SEO: 6 On-Page Optimization Techniques that Google Hates Every SEO professional knows that top search rankings require a properly researched strategy, optimized on-page and off-page SEO factors, engaging content, and long-lasting search value. In other words, breaking into the top ten on Google is by no means, easy. read more5 SEO Challenges Business Owners Will Face In 2015 And while on-page SEO remains an important way of letting Google know what your content is about ... citations and mentions While it's undoubtedly a good thing that old school link building is a thing of the past, it's hard not to miss the ... read moreSEO Beyond Google: How to get 33% more organic traffic from Bing & Yahoo Together, Bing and Yahoo make up 33.6% of the desktop search engine market. That's right — every third searcher will use either Yahoo or Bing instead of Google ... in your optimization process. With Bing, on-page SEO is more on the old school side. read more

Google's Matt Cutts on SEO: A Retrospective (2000-2005) Since 2000 Matt Cutts has been working with Google ... the year SEO got hard. It was the year of the Florida update and as Aaron Wall put it "Prior to that point in time, on-page optimization tips from many SEOs would have sounded something like this ... read moreThe 8 Basic Principles For SEO In 2015 These days, a better on-page strategy ... rate optimization (CRO) and SEO in 2014. Proper keyword research and proper understanding of the prospect or customer, is the key to maximizing both SEO potential and website conversions. Google hates when a ... read morePut Up or Shut Up - Share your best tip for better Google rankings They'll come back to buy more and recommend you to others - even when Google buries you on page 10 or SERPs ... Offer them something and ask for something. This is old-school business and has solid laws and principles that don't really change because ... read moreLooking Ahead: Technical SEO Tips for eCommerce in 2017 But the landscape is taking some highly technical turns lately, and even as a 10-year veteran of search engine optimization, I find myself struggling to find the time to learn everything I need to know. Here are some of the most important SEO tips for 2017. read moreBlog SEO: How to Search Engine Optimize Your Blog Content But it can be a pretty tricky tactic to master with Google's copious algorithm updates. How do you know what matters and what doesn't? What are today's blog SEO best practices, and what's considered "old-school ... learn more on-page SEO tips for keyword ... read more15 Entrepreneurs Share Their Best Tips for Better SEO Practices We asked some readers to give their best SEO tips ... on page one. Everybody claims they will provide great results. We paid monthly fees as little as $500.00 per month for website optimization and spent as much as $20,000.00/year with a managed Google ... read more7 Keys to Local SEO for Real Estate Marketing Real Estate Marketing ... SEO value of real estate listings. 6) Know how local SEO differs from national SEO. While there's a lot of overlap in the elements that apply to both local and national SEO (indexing, on-page factors, social, listing ... read more

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Source: Old-#School #SEO: 6 On-Page Optimization Techniques that #Google Hates