5 Reasons Regular Audits Can Bring Life Back Into Your Business

November 1, 2017

By Erica Silva in Business Marketing SE Optimization Social Media Marketing

Marketing strategies have seen a major upheaval in the past decade — currently a majority of marketing campaigns revolve around digital media as opposed to print media and interpersonal interactions. Every notable business is curating an online presence through website development, social media engagements, guest blogging etc. because, from a buyer's perspective, your business does not stand a chance if it cannot be located on the other end of the screen.

Amongst these digitalized marketing techniques, website development and its subsequent running requires the greatest amount of effort and resources. But it also offers greater rewards because it gives your product or service more visibility, provides a more comprehensive insight into your company's value, better asserts your credibility through personal interactions with the customers and, above all, encompasses all crucial aspects of your organization on a single domain.

Once you have a functioning website, its success depends on its organic reach to the potential consumer base through search engines' result rankings. SEO has become a Holy Grail for earning a high ranking. Therefore, you need to evaluate the website's performance in accordance with the ever-changing search engine algorithms. This is where audit comes into play.

Audit, in the digital world, refers to the technique of analyzing all the factors that influence a website's visibility in search engines. A thorough SEO audit is comprised of both external and internal analysis where external analysis helps you understand your share of the SEO market and internal analysis reveals the effectiveness of your website's optimization to garner this share. Therefore, SEO audits are crucial tools that provide your business with insightful information about maintaining a healthy performance of the website.

Here is why your business can flourish with regular audits:

Changing algorithms

Search engines regularly update their algorithms to provide more relevant results to users' search keywords. Whether the algorithm upgrade is minor or major, it can have drastic impact on the standings of your website. Moreover, the users rarely, if ever, go through all the results and usually click on the first few websites that are most visible. According to statistics, the first result on a Google's search ranking has a click through rate of 34.36 percent further validating the importance of securing the highest rankings.

Since search engines can upgrade their algorithm without any prior indication, it becomes imperative that your website is audited consistently. Regular audits can help enhance your website's compatibility with the new algorithm, ensuring a prime spot on the search rankings.

Search engine traffic

Apart from the algorithms, search engines like Google employ a variety of "authority" metrics that determine the relevance of your website. These metrics are often undisclosed and may even vary from query to query. Most common ranking factors include content, links a page receives, regularity of updates and off-site optimization.

These metrics can also undergo transformation hence reducing the relevancy of your website, dropping its position in the rankings and thus affecting the number of visitors of the website. Even if you have paid ads which are displayed at the top of the SERPs, approximately 70-80 percent users overlook the paid ads in favor of organic results.

A SEO audit can conclude the reason behind a significant drop in visitations by figuring out the changes in metrics. Regular audits can also uncover other factors which may have been impacting user traction.

Outdated content

If you are one of the 77 percent of B2C or 86 percent of B2B organizations that swear by content marketing, you may be generating quality content routinely. Content generation is a great strategy to increase the visibility of your website in the SERPs, especially if the content on your page is informative and engaging.

However, having too much content that is not garnering significant user traffic due to being outdated can have negative impact on your brand's image.  Content can become outdated in less than six months, hence regular audits can help you figure out the pages that haven't been perused in the past few months so you can remove them from your website. Once the site isn't weighed down by old content, it can provide a fresh outlook to visitors.

Bounce rate

Bounce rate refers to the percentage of users who visited your website but navigated away too soon without browsing more pages. For example, an average bounce rate of 60 percent denotes that 60 percent of visitors left after only viewing the first page they encountered. An elevated bounce rate can nod to a number of factors such as a lackluster home page, unattractive user interface or misinforming metadata.

A SEO audit can help you figure out the root cause of a high bounce rate and fix it as soon as possible so that you can retain your visitors long enough to convert them into customers.

Link profile

According to Mark Jacob, a link profile comprises of:

• The type of links leading back to your website — legitimate, high quality links with relevance to the content of the linking page are preferred.

• The time period it took to acquire those links — whether they were paid links all bought at the same time or were embedded in the linking content organically.

• The anchor text of those links — natural, relevant text that pertains to the linked site.

Google cites link profile as one of most important factors of SERP ranking. It not only measures the number of inbound links your website hosts but also quantifies the quality of those links.

Therefore, an audit can help you evaluate your link profile by ensuring that you are not associated with any substandard websites via backlinks. Constant auditing practice assists you in maintaining your overall link profile because it can undergo changes on a daily basis losing you user traffic.

Ideally, audits should be conducted biannually to help you be on top of the SEO game without investing too much time in auditing. Moreover, a pre-determined and comprehensive SEO audit checklist can guide you on the most essential elements that need to be evaluated every time in order to maintain high website performance and a strong user traffic.

Erica Silva is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Currently, she is associated with Airg Team for development work. Check out her firm's performance reviews. Find her on Twitter:@ericadsilva1

Source: 5 Reasons Regular Audits Can Bring Life Back Into Your Business

A Year in the BrightEdge #SEO Community: Looking Back on 2017

A Year in the BrightEdge SEO Community: Looking Back on 2017 | Latest News A Year in the BrightEdge SEO Community: Looking Back on 2017 At BrightEdge, helping our customers succeed is at the heart of everything we do. And this year, we continued to build and expand our programs and events to help our customers thrive in the fast-paced and ever-changing digital marketing landscape. read moreBrightEdge Cleveland Doubles in Size BrightEdge ... back to this city that has enabled us to grow along with it," Yu said. "Our company still sees plenty of opportunity for continued job growth and community involvement." About BrightEdge BrightEdge, the global leader in enterprise SEO ... read more

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How To Build An SEO Strategy To Dominate Search Results

How To Build An SEO Strategy To Dominate Search Results

Posted by Contributor on 10/31/17 • Categorized as Professionalisms

by Mark Woodcock, founder of Bigfoot Digital

If you want to rank well on Google, get to the top spot for specific industry terms related to your business and increase conversions, then you're in the right place. First and foremost, you need to determine the correct SEO strategy for your business. You might hear that someone has got to position one with a handful of bought, spammy links and it actually works. It might do, at first. Fast forward a couple of months and I can assure you things will have changed significantly.

In this article I'll discuss five strategies that will help any business dominate SERP's, along with white hat tactics you can use along the way:

1. Think long tail for long term success.

It's easy to think "I sell cakes. I want to rank for cakes." But it's also lazy to stop there. Sure, if you sell cakes, you want to appear for terms with "cake" in the title, as well as other variations of that word:

Cake shop in London London cake shop Top cake shop in London Best cake shop in London Cake decorating in London

Think about what people search for. Ask yourself, what types of cakes do I sell? Should I create more targeted posts to secure conversions? Will specific content related to those cakes be relevant? Yes, yes and YES. It's incredibly important to look at things on a granular level when it comes to SEO. Research the following tools for keyword popularity, trending content and site history: Ahrefs, Google Keyword Planner and Majestic SEO.

2. Promote industry leading content.

Position yourself as an industry figure head with creative content, interviews and links back to your work. Publishing content on social media channels, blogging and through influencer marketing will make you appear more trustworthy and authorative in the eyes of your audience.

The added benefit is that along with promoting your business and skills, you can earn trust from Google with a carefully placed follow link. These links pass trust and relevance from one site to another. In the eyes of Google, this acts as a nod from one business to another to say, "these guys can be trusted."

3. Become an influencer.

Flip the script, and become an influencer yourself. I know you're thinking it's probably easier said than done, right? But, if you're willing to work hard to build a network, then you won't have to jump through as many hoops to gain exposure and links from others. In fact, when done right, you can actually ask your target market to help promote you and your business.

Here's a perfect example. I'm in the digital marketing business, so I'm well known here. People know my history and business inside out. Focusing on promoting my business to different industry sectors has grown my target market significantly. Social media advertising, PPC and email marketing have allowed me to reach out to business owners in specific industries. These people do not know my business and may not have considered digital marketing for their business. We automatically become more valuable as they have no means of comparison. Test it for yourself, and monitor the results.

4. Consider alternative methods of search.

Due to the familiarity of technology, use of mobile phones and growth of voice search, SEO has changed somewhat. Instead of someone opening their laptop or desktop and typing in "cake shops in London," they literally ask Google on their mobile phones. Consider this when putting together your SEO strategy. People are using longer, more complex phrases to find results. To get results yourself, you need to go beyond keywords. Get inside the head of your audience and consider what they are thinking. How will they find your website – organically, paid search or social? Will they have a positive user experience once there? Is your call to action clear? Answer these questions, and you are one step closer to converting clicks into customers.

5. Review your competitors.

Don't bash your customers with negative SEO, because it will only look like you're trying to overcompensate for something. Instead, write content that compares your products/ services to theirs with pros and cons. Allow your visitors to make an informed decision about your services based on facts. Your business may appeal to a slightly different audience, so effectively you are promoting both businesses in one post. This tactic is clever and will give your business immediate trust.

Founder of the top ranking London digital agency, Bigfoot Digital, Mark Woodcock has been studying the 'art form' of SEO and other internet marketing since early 1990's. With a background in marketing blue chip brands online, Mark naturally progressed his knowledge through self-taught research and dedication to seeing results. His expertise in SEO and social media marketing have seen his clients earn first page rankings on Google.

This is an article contributed to Young Upstarts and published or republished here with permission. All rights of this work belong to the authors named in the article above.

Tagged as: digital marketing, Mark Woodcock, Online marketing, search engine optimisation, SEO
Source: How To Build An SEO Strategy To Dominate Search Results

Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)

When you can Google the word google and find that it's now a verb meaning "to use the Google search engine to obtain information about someone or something"—you know Google's become a household name.

No doubt Google is the biggest search engine kid on the block. Even in just the last year, they've grown their market share a whole 10%—earning them a whopping 77% total market share in the search engine game. Where does Bing/Yahoo fit into this picture? Together they account for roughly 18% of the search engine market, which isn't a lot, but it's also not nothing.

Let's talk about why you might be succeeding on Google SERPs but not Bing/Yahoo SERPs and what to do about it. But first, let's figure out if worrying about Bing/Yahoo SEO is even worth your time.

Is It Worth The Trouble?

The first thing we should figure out is: who is even using Bing or Yahoo? Who prefers them over Google and why? (BTW, Yahoo search is powered by Bing, yet their SERPs don't always look exactly the same. Peculiar.)

Some people say a huge chunk of the people using Bing are Microsoft employees. Some people say it's the elderly and less tech-savvy populations, which makes sense. Because most Bing searches are performed on Internet Explorer, the default browser on Windows devices—for which Bing is set as the default search engine—it's likely that older folks and less technologically inclined folks are just using Bing because it's there.

Surprisingly, some people actually choose Bing as their preferred search engine: coders, students, and people who rely on international maps function all prefer Bing for various reasons.

We've also got our folks using intelligent personal assistant Cortana to perform searches with Bing. So in short, we've got our:

Elderly folks

Non-tech-savvy folks

Programmers/other special features users

Cortana users.

And for Yahoo's part, we've got a lot of folks who:

already use Yahoo mail (and so use Yahoo search as their default) or one of Yahoo's other popular services like Yahoo Answers, Fantasy, Shopping, IM, Finance, News, etc.; or

prefer the security implications of using the little guy.

While current stats on the "Rise of Bing" and increased Bing market share are contradictory and difficult to confirm, there is a buzz in the air suggesting Bing use is on the rise. There's similar talk in the rumor mills about Yahoo, too. So even if your target markets don't line up with the demographics listed in the bullets above, you might not want to write off customizing SEO for Bing and Yahoo completely.

And if you do market and sell to any of the demographics above, you'll definitely want to keep on reading.

Where Google And Bing/Yahoo Differ

They're all very similar. They even look similar. (It seems that Yahoo and Bing have no shame in copying Google's SERP web design almost exactly).

Where they differ is in the algorithms they use to rank search results, obviously—something you probably figured out already if your spot on all the SERPs don't match up.

Content Type

Google's algorithms love text (i.e. it even relies on text for crawling visual content via alt descriptions and captions); Bing/Yahoo love visual content.

This is especially true for Flash content: while Google and even Adobe are phasing out of their support of Flash, Bing seems to be stuck in the past, preferring (and, it seems like, even rewarding) websites that use Flash.

Backlinks

Here'swhat Bing says about backlinks:

"The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site."

If location, location, location is the marketer's creed, then backlinks, backlinks, backlinks are the SEOer's. But turns out Bing prefers less backlinks—but of higher quality. This means that winning an inbound link from another site is only helpful if that website 1) curates and minimizes the amount of backlinks they use (no backlink stuffing!) and 2) is, for its own part, a high-quality website.

Another key difference: exact match anchor text from inbound links is a big win for Bing, but not for Google.

Keywords

Google allows for wiggle room and less direct, context-based keywords and is a bit more sensitive to keyword stuffing; Bing/Yahoo needs direct keywords.

Social Signals

Bing seems to place more importance on websites mentioned/engaged in social media. One example: when you search a company in Bing, you're automatically able to see if a Facebook friend or Twitter follower has mentioned/recommended the company or product.

Bing on social:

"If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run."

Page Authority

Both Google and Bing reward high authority domains like those ending in .edu and .gov with their algorithms, but it's mostly Bing that cares about domain age. Older domains will rank a bit higher on Bing SERPs.

Search Terms With Double Meanings

If one search term could mean two things, Google usually places the most popular website associated with the search term first. Bing deals with double meanings by showing local results first.

Local SEO

It seems that Bing is the small business champ, as it tends to list more local businesses on their SERPs. Google tends to favor the bigger, more established businesses, probably because their algorithms view them as more "credible" search results.

How To Optimize For All Three

The one thing you can do that's a surefire way to rank for all 3 search engines is to consistently create genuinely helpful and engaging content for your visitors. That's the one big thing Google, Bing, and Yahoo agree on: although they have different algorithms for grading websites and ranking them on SERPs, all they really want to do is reward the best sites for being most helpful to visitors.

It's hard to say there's any one thing you can do that'll benefit you with all 3 search engines, especially now that we know how much their algorithms differ. There are a few things you can do, though, that should help your SERP ranking all around.

1. Content And Keywords

Google likes text, Bing likes rich content. Google can work with context keywords, Bing needs direct. What's a SEOer to do?

Incorporate parts of both strategies, of course. The great thing the differences between Google and Bing/Yahoo search algorithms is that most of the criteria aren't mutually exclusive. You can have both lots of good text-based content and rich multimedia. You can have indirect keywords and direct keywords, as long as you're not keyword stuffing.

So that's what you should do: make sure you're incorporating both text content with indirect keywords, and rich content with direct keywords onto your site.

2. Backlinks And Social Media

Backlinks: Google likes quantity, Bing likes quality. All you can do is make sure you're earning as many backlinks as you can, all from quality websites. The more you build your portfolio of backlinks from trustworthy and well-ranked websites, the more you'll climb on Bing and Google SERPs.

Same goes for social media: all you can do is just get better at social media all round. Encourage social sharing with social sharing buttons on all your pages and blog posts, and consider running a social media campaign to incentivize social media users to share your stuff and talk about you. The great thing is you can focus on making strides with Bing on this one; it's not like Google will punish you for having an even better social media presence!

3. Claiming Local

Remember how we said Bing loves to champion for the local guy? Well one thing you can do right now is claim your local listing (or create one, if you're not listed in search results already) for your brick-and-mortar. All you've got to do is add some information about your local listing and verify it using a PIN number.

4. Keep It Ethical

No matter what search engine you're trying to climb the ranks with, you can't go wrong by keeping your SEO strategy ethical and customer-driven. Your SEO won't ever suffer by doing the right thing.

Buying backlinks = not so ethical. Keyword stuffing = not so ethical. Doing anything to try to "trick" search engine algorithms that doesn't ultimately add to your visitors' experiences = definitely not ethical. Here's your reminder to keep it real, no matter what kind of SEO you do.

5. Use Bing Webmaster Tools And Keep Up With The Bing Webmaster Blog.

Bing Webmaster Tools likeSEO Reports and theSEO Analyzer tool are an SEOer's best friend for SEO feedback straight from the search engine itself. With these tools, you'll be able to perform on-demand scanning of individual pages, track your progress, and keep up to date with changes to Bing algorithms that could affect your site.

Rising On Google Serps But Falling/Plateauing On Bing And Yahoo? Here Are Your Options

Beyond the 4 tips listed above, here's how to rectify this kind of unbalanced SEO success.

Do What's Listed In The 4 Tips Above And Monitor Results

Before making any big decisions, make these small changes first! If these small changes are enough to fix your SEO lopsidedness problem, well then that's just great. Be sure to have a system for measuring your results so you'll know exactly what kind of fruits your labor is yielding.

Ask Yourself: Is It Good Enough?

Have these tips boosted you enough to satisfy your hunger to rank on Bing, even if you're not at the top?

While it's unlikely any one thing you do to improve Bing rankings will hurt your Google rankings, it is possible that throwing all of your focus into ranking on Bing can hurt your chances for climbing higher on Google, if anything because of the opportunity cost involved. Time spent strategizing for Bing is time not spent building more success with Google.

And let's remember, Bing/Yahoo together make up less 20% of search engine market share, while Google is still the search engine king and probably will remain so for the foreseeable future. Let's recall the kind of folks who still use Bing/Yahoo: small specialty groups like coders, the elderly/less tech-inclined, and Microsoft employees.

So before you move on to the 2 tactics below, I urge you to ask yourself: do you really need to rank high on Bing, too? If your target markets fall into one of these categories, then maybe it is more crucial for you to rank on Bing.

But…if not? Is it really worth it? Wouldn't you rather put all your efforts towards ranking super high on the search engine with 80% of market share? Of course your answer will depend on your own preferences, your target markets, and how many resources are at your disposal.

If you're set on ranking higher on Bing and Yahoo, keep reading.

Build A Site For Bing

If you have more time than money and want to rank organically, this option's for you.

It's the most time consuming option for ranking higher on bing, but if Bing connects you with a lucrative enough target market, then this option could be worth it for you. A site built for Bing would focus more on multimedia-rich content and use more concise, direct keywords. (Careful not to include duplicate content—this would hurt your ranking for all search engines.)

Run A Bing/yahoo Ad Campaign

If you have more money than time and want a safer, faster way to rank on Bing or Yahoo, try running a Bing ad campaign on the Bing/Yahoo ad network. (Some even say Bing Ads performs much better than Google AdWords!)

And since Bing/Yahoo aren't crowded with SEOers trying to make it to the top, it's much cheaper to run an ad campaign on Bing! It won't be organic, but it will get the job done much faster, and most likely cheaper, since you're not using man hours trying to figure out how to climb on Bing SERPs while maintaining your spot on Google's.

You Really Can Have It All

If you think it's worth it, all you have to do is put in a little extra elbow grease to transform your site into tasty crawler-food for both Google and Bing/Yahoo bots.

That's definitely my first recommendation: get your content, keywords, backlinks and social media strategies polished up. If you're still not where you'd like to be on the little guy SERPs, I definitely recommend looking into Bing/Yahoo ads—the safest way to rank without sabotaging your spot on Google SERPs.

How about you? Where are you most focused on ranking as we near the end of 2017? Are you thinking you might include Bing/Yahoo search in next quarter's SEO strategy plan, or will you stick to Google? Let us know in the comments below!

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* Adapted lead image: Public Domain, pixabay.com via getstencil.com

Source: Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It)

5 of the worst #SEO mistakes clients make

5 of the worst SEO mistakes clients make The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer ... read moreTop 10 SEO Mistakes Affiliates Make Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same ... which means one of the worst mistakes you could make is forgetting to delete inactive themes and plugins. If you're like most people, you probably don ... read moreThe 5 Most Important SEO Tips For New Websites Bad links come under a lot of different guises, but there's a simple rule you can stick to that will ensure you don't get the worst links ... your entire SEO campaign from now on: "Google doesn't rank your website to make it popular, it ranks ... read more

'I have excellent typong skills': Employees reveal the WORST blunders people have made on their CVs (and they'll make you cringe) If you've been endlessly applying for jobs with no luck, it could be down to some very simple mistakes you ... potential future clients, which is the error that the following candidate made, stating: 'I enjoy severing customers.' 5. read moreThe 7 Worst Job Interview Mistakes People Make RELATED: 6 Career-Killing Phrases to Quit Using Now She and other experts say that even job candidates at the highest professional levels make mistakes – not just those ... to accomplish twice the amount." 5. You're late to the interview. read moreThe 13 Worst Mistakes People Make In Their 20s to find the biggest mistakes 20-somethings make. Here are 13: High intelligence ... since any potential issues usually arise in your 20s. 5. They give up when things get tough. Ending a serious relationship, getting fired from a job, and having your ... read moreYour 5 Worst Gluten-Free Mistakes Many of my clients are in the same boat ... If you donâ t have celiac disease or gluten intolerance, these swaps may make you feel great, and lead to weight loss, because trading refined grains for whole grains ups your intake of fiber, boosts satiety ... read more4 Website Video Mistakes to Avoid Finding ways to make your website ... website video mistakes you need to avoid. 1. Trying to Self-Host the Videos on a Website When putting videos on your website, you need to do all you can to keep them loading quickly. The worst mistake you can make ... read moreA 'renovation coach' shares the 5 biggest mistakes he sees New Yorkers make We asked what mistakes he's seen NYC renovators make most often ... that the least expensive quote is the worst, or that the most expensive is the best. "Just because someone is the fanciest, and has clients who pay the most, doesn't mean they ... read moreDear Son, 5 Secrets I Wish I Knew Before Marriage My clients and I share a history ... day approaches I want to give you 5 THINGS to keep close to your heart in your marriage. I didn't learn these lessons before it was too late for me. Do not make the same mistakes I did! Before I give them to you ... read more

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Google Search Algorithm & Ranking Update Brewing?

Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact, it has been pretty volatile over the past couple of months based on our reporting. But there seems to have been something going on, maybe a test, maybe the beginnings of a roll out in the past day or so.

The ongoing WebmasterWorld thread has chatter of course, here is some of it:

Not sure what's wrong today but I am not able to rank one of my new articles, I have several articles on that news topic and in past they ranked on first page in just 2-3 hours after publishing. Its been 17 hours since I published the 700 words article and I cannot see it anywhere! All old articles.

We are seeing quite wild swings across all sites. I know there are quite a lot of these predictions around here these days, and yes i do appreciate that updates are happening almost all the time (thank you very much) but this does look like some sort of "larger than a normal day" type update.

I am seeing some huge SERP fluctuations today for Google UK. For all of the many brand keywords which I used to rank top 10 for I am now pushed to 2nd or 3rd page.

I checked the Google tracking tools and some of them are showing big swings as well, not all but tools like Mozcast and Accuranker are showing huge swings, while others show small changes or none. Here are the graphs from all of them this morning:

Mozcast:

Accuranker:

SERP Metrics:

RankRanger:

Cognitive SEO:

Algoroo:

Advanced Web Rankings:

SEM Rush:

Have you noticed changes in your rankings and Google traffic in the past couple of days?

Forum discussion at WebmasterWorld.

Source: Google Search Algorithm & Ranking Update Brewing?

How to Do a Competitor Analysis for #SEO

How to Do a Competitor Analysis for SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations ... read moreCompetitive Research: How to Battle Your SEO Enemies – And Win Do you steal your competitors' best ideas and learn from their mistakes? If you answered "yes" to all the questions above, congratulations! You've mastered the competitive analysis. If not, don't worry. There's always room for improvement. read moreHow to Complete an SEO Competitive Analysis you'll have a solid view of what you need to do to overtake them. Here are the next steps you can take after finishing your SEO competitive analysis: Updating your list of "Top Competitors" depending on the most recent rankings on Google Adding to ... read more

8 Free and Simple SEO Tools for Bootstrapped Business Owners That's why we've put together this list of useful free SEO tools that you can use for anything from keyword research to backlink analysis. If you're new to ... cost-per-click, and competition. Whether you're trying to brainstorm new keyword opportunities ... read moreThe WordPress SEO Enhancements You Wish You Had, And Now Can — Part 3 You may be using Yoast SEO, All in One SEO ... content is on par with the competition at the top of the search results. Keywords shouldn't be limited to one per post, either. While the premium versions of some plugins do let you specify more than ... read moreProper Keyword Research #semrushchat Here is where competitive analysis can help: Competitive keyword research ... instead of simply chasing keywords. Q4. How do your keyword research and SEO strategies differ for branded vs. non-branded keywords? A branded keyword includes your brand name ... read moreHow to do a content marketing audit in 8-steps (plus, best practices for fixing your content) To find out, we need to do an audit. Here's our content audit checklist ... It's a powerful content auditing tool not just for your site, but for competitive analysis. This is just one of many powerful reports available in the full version of Buzzsumo. read moreHow Pillar Pages Will Help Your Search Engine Rankings But what does this all have to do with pillar pages? The pillar page is what unites ... They also link to a blog post about competitive analysis. They even have one that explains how to use hashtags. What's the point? The more effort you invest in ... read moreHow to Get More Traffic from Uncontested Keywords I didn't have a big budget to spend on third-party SEO services to try and keep me ranked (or get me there in the first place). I had to do ... competitive terms for a while – there might actually be a better way. Think of a simple cost-benefit analysis. read moreNofollow links are not useless: Earning them Is central to good SEO At the end of this period, they additionally ranked for an even more competitive ... in the SEO industry ask, "Why bother?" Well, for starters, as I mentioned above, Google's own statements on nofollow suggest that they sometimes do count nofollowed ... read more

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Essential Analytics and SEO apps available on Google Play for your website

Today, we are going to talk about some of the most essential SEO and Analytics apps available on the Google Playstore. Android users have been dying to get their hands on such apps for their websites, so this is finally their turn.

While there are apps like Evernote and WordPress available for the Android and iPhone platforms, there are quite a few other apps that might be perfect for just an Android device or platform. If you own an Android device, and want to use your device to fulfil each and every online marketing and SEO needs that might arise, you must take a look at these top 11 Analytics and SEO Best android apps that can be downloaded from the Google Playstore. So read on to find out more.

The top 11 apps

Marketing Plan

You might be a newbie when it comes to the world of online marketing and SEO, but even if you are, you might need some form of help with your online marketing endeavours. Use the Marketing Plan app designed by Alex Genadinik for just USD 0.99 to make your life and your job a whole lot easier. The app has the ability to give you all the necessary information that might help you to run a successful marketing or SEO campaign. You can also use the live-chat feature on the app to get expert help as and when necessary.

Dragon Go

You might have seen many of your friends accomplishing a number of tasks with the help of Siri on their iPhones. But the days of worrying and being jealous are over. The DragonGo dictation software is now available for download on the Google Playstore. This app allows you enjoy the same features and benefits, as Apple users experience with Siri, including management of SEO and online marketing campaigns in the most efficient way possible.

Trello

Trello is a free Android app which has proven itself to be extremely useful in terms of helping you to get organized in every phase of your life, both personal as well as professional. The app is fully equipped with checklists that help you to keep track of all the tasks that you need to complete every day, including sharing ideas with your colleagues and employees when it comes to running an online Analytics campaign.

AdSense Dashboard

If, in any case, you have to leave home or office and have to step away from the PC, but also have a need to stay in touch with and stay updated about the AdSense performance metrics, which mainly includes page views, CTR, CPM, estimated revenue, clicks, etc., then the AdSense Dashboard app should definitely be installed on your Android device. The app is absolutely free of cost and lets you keep a close eye on your AdSense metrics.

Ad-ology Marketing Forecast

Ad-ology Marketing Forecast is yet another vital app for you if you are someone who wants to stay updated with the latest online marketing and Analytics trends, which might include Tweets, Google searches, etc. Keeping tabs on these features is really a smart move, especially in today's competitive online marketing sector. The app is available for download on the Google Playstore for absolutely no charge.

EventBrite

EventBrite is the perfect app for your Android device if you want to manage event registrations, generate backend reports, and keep tabs on the origin points of each and every attendee of the even you are hosting. It is perfect for running successful online marketing campaigns, along with the added benefit of keeping tabs on events taking place around town and getting tickets for the same.

HootSuite

HootSuite is basically an iOS app that is used for running an effective SEO and online marketing campaign, but it is now available on the Google Playstore as well, readily available for Android users as well. This app is simply perfect for those Android users who want to sync all their social media accounts, so that they act as one single social media unit. It is sure to make life a whole lot easier, especially for those involved in the SEO business, and are planning to run an online marketing or Analytics campaign without any obstructions or difficulties.

Google Drive

If you own a Google account, then you must have heard about the varied uses and benefits of Google Drive and also know about why and how you should use it. When you have Google Drive, you can store each and every file and piece of document you own in one single place, which allows you to use them and share them with others as and when necessary, thus making SEO campaigning a whole lot easier.

WebRank SEO

The free of cost WebRank SEO is perhaps one of the finest SEO apps available on Google Playstore. It is the ideal source for vital and useful SEO data such as sociometer, website ranks, backlinks, pages indexed, etc. It is a wonderful SEO tool for the purpose of website analytics as well as for running a successful online marketing campaign.

SEO SERP

SEO SERP is the most vital must-have app for every individual running an SEO campaign. This app has the ability to track the position of your website on the Google search engine results page, along with reports on how the website is performing through its social media profile, and how healthy the website actually is. All these features must sound really interesting to anyone who is involved with SEO. You might be able to download the free version of the app, but it is always a better idea to purchase the premium version worth USD 6.99 to enjoy all the features.

gAnalytics

Google Playstore is filled with a number of analytics apps that help with individual SEO and online marketing campaigns, selecting the best one might always turn out to be a tough task. But to make your life and your choice a whole lot easier, you should always go with gAnalytics. This free Android app is the perfect Analytics tool, used for verifying and keeping tabs on website visitors, website content, ecommerce performance and ultimate goals.

Source: Essential Analytics and SEO apps available on Google Play for your website

8 Free and Simple #SEO Tools for Bootstrapped #Business Owners

8 Free and Simple SEO Tools for Bootstrapped Business Owners A working knowledge of Search Engine Optimization (SEO) is useful for more than just search advertising and getting your site found for relevant keywords. In fact, I'd argue that knowing the basics of SEO, and the tools to use, can help you become a more ... read more10 Smart Tips for Improving Your Web Design Is your pricing policy simple to understand ... future will be like working with your business. Although this grammatical change may seem minor, subconsciously it truly changes customer behavior. As a business owner, you know that users are often attracted ... read more2017 Review of CCH Site Builder CCH Site Builder also offers easy ... business hours, with toll free support available from 8:00 AM to 7:00 PM Central Time. Users can also contact support via email, with a 24-48-hour turnaround time. Users are provided with a good selection of ... read more

50+ Best WordPress Themes Of 2017 It uses the best clean SEO practices, and on top of that, it?s fast, simple ... wide range of tools and options to give you the most professional-looking and functioning news site on the net. Zox News comes with a mobile-first-design, 8 article layouts ... read moreBlack Friday & Cyber Monday 2017 | 9 Steps To Get Your Store Ready The Easy Way to Start a Dropshipping Business has everything you need ... Cyber Monday can really help build excitement. Tools like Powr (fully integrated with BigCommerce) can help you do this for free in a matter of minutes. Black Friday and Cyber ... read moreRevealed: Key ways to create a great website for your business 8 ... business owners with absolutely no web design knowledge to create their online shop windows. Many of these are low cost, or even free, to suit any budget. Once your website is live, you can harness the power of content, social media and SEO, to ... read moreWhat is Google My Business and How Google Places Optimization Can Help a Business Get Local Customers As customers find local businesses more convenient and reliable, it is important for every business owner to attract ... presence management tool is completely free to use and flaunts an intuitive interface to facilitate easy working. read moreThe Product Launch Method Demio Used to Acquire 450+ Annual Customers in 7 Days: Guest Post And, sadly, it had eaten most of our bootstrapped, self-funded monies. Time was ticking down to the inevitable and dreaded "we are out of cash" moment. No business owner wants to face ... in Leadpages Templates 8. Start promotion of the Affiliate ... read more35 All-Time Best Digital Marketing Slide Decks Here, the Moz founder talks through why tried-and-tested SEO tactics are now more likely to result in a quick route to failure. Basically, he suggests that: Google favors trusted brands The "easy ... ELIV8 Business Strategies – "8 Free Types ... read more21 Insanely Effective Ways To Increase Website Traffic! [Part I] How would you like to learn about the most effective ways to increase ... business owner and marketer, that can be hard to recognize. Dedicated marketers like myself want to be the best at every aspect of digital marketing. We want to be the go-to source ... read more

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Source: 8 Free and Simple #SEO Tools for Bootstrapped #Business Owners

How to Conduct Your Own #SEO Audit

How to Conduct Your Own SEO Audit SEO audits can be tedious, mind-numbing excursions into the inner-workings of one's website. This procedure, however, is crucial because it holds immense potential to boost a site's rankings and revenue. Through conducting such an audit, site owners ... read moreHow to Conduct an SEO Audit Using Free Tools I won't go into detail with Meta Keywords as they aren't mandatory for optimization purposes, and if you are concerned about a competitor identifying your keywords, don't add them. By including keywords, it helps with your own ... conduct a basic SEO ... read moreCompetitive Research: How to Battle Your SEO Enemies – And Win Find and apply their best ideas to improve your own performance. Analyze search results snippets, run website audits, apply the competitive keyword research, and be open to new ideas. Featured Image: Image by Topvisor. Used with permission. In-post Photos ... read more

How to Conduct a Social Media Audit The only way to figure out what new goals to set, and what to flat out get rid of going forward, is to conduct a social media audit ... that make sense to your business. I hope this helps you get a start towards auditing your own social media channels. read moreHow to Do a Competitor Analysis for SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis ... Using key insights from the audit to drive your SEO strategy It is critically important to not just create this report, but also to start taking action based ... read moreHow to do SEO audits in 2017 aka your site can improve The competition level has definitely risen in the SEO world and you might find ... so you should regularly review all of your websites (or at least the sites that are important to you) 2) Crawl your own site. It is easy to complain about googlebot doing ... read moreHow to Do an SEO Audit of Your Website Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments ... Better 'Link Building' and Improving Your SEO Begin your SEO audit by asking the following questions. read more8 Free and Simple SEO Tools for Bootstrapped Business Owners A working knowledge of Search Engine Optimization (SEO) is useful for more than just ... all of which aren't ideal in Google's books (or your visitor's). Luckily you can conduct a free site audit using Screaming Frog (up to 500 URLs on the free version). read moreHow to do a content marketing audit in 8-steps (plus, best practices for fixing your content) This is true for every website and for every content audit I've ever done. A handful of articles pull in the largest percentage of traffic and conversions. Just look at your own data ... at the end of this post about SEO for blogs. read moreHow to Conduct Your Own Business Audit This post is for the entrepreneurs and business-minded ninjas of our community. It's all about conducting your own business audit--which basically means "looking closely at stuff and making improvements." As I transition from active business development to ... read more

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Source: How to Conduct Your Own #SEO Audit

6 Digital Marketing Tools You Must Try in 2018

I love this industry because digital marketing is always changing and there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.

Here are six tools I intend to give a thorough look in 2018.

What are yours?

1. Topvisor

Topvisor is a newer tool in my marketing arsenal but it's quickly becoming my favorite tool! I love their keyword research and grouping features and use them every time I plan a content strategy for a new client. It also has a nice rank tracking feature that updates me on all changes that need attanetion.

2. Netpeak Spider

One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).

It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.

It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.

3. Buffer for video

There's nothing new about Buffer. It's been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!

Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.

Not in the video game yet? This stats should change your mind:

82% of Twitter users watch video content on Twitter

The number of videos in Facebook feeds has grown by 360%

In the U.S., people are posting 94% more videos to Facebook

50% of Americans who use Facebook daily watch at least 1 video every day

4. Slack

I am sure many of you are aware of Slack but few people know that it's not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.

The two cool bots to add:

Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.

Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.

5. Drip

It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.

It is a cool system that lets you create an easy sales funnel, in a visual way. While I don't do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.

Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.

6. Ptengine

Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.

Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).

If you are planning a redesign in 2018, this is must-have tool to try! M-Connect Media also has a great guide listing more tools and tips.

And which tools are you planning to try in 2018?

Source: 6 Digital Marketing Tools You Must Try in 2018

Four red flags to watch out for when choosing #SEO providers

Four red flags to watch out for when choosing SEO providers Not happy with your current SEO provider? If you're not getting the results you want even after working with the company for several months, then it's safe to say that you should move on. The company probably doesn't know what they're doing. read moreThe Daily 202: Foreign intelligence agencies might be using your anti-virus software against you A red flag: Local and state government agencies from ... "A U.S. squad that had qualified for soccer's global spectacle every four years since last missing out in 1986 will watch the Russian-hosted tournament from home. All it needed to do was defeat ... read moreCommunity News For The East Hartford Edition Also watch Channel 3 news or check ... Installations took place on Friday, Aug. 4. Residents can schedule a visit on the Connecticut Chapter of the American Red Cross's website or by calling 877-287-3327 and choosing option 1 on the menu to request a ... read more

Quality child care tough to find everywhere; more challenging in Maine The only red flag to ... child and sit and watch and observe. They should understand and honor the parents' role with the child and the important decision they are making in choosing care." Michelle Smith called more than 70 care providers and ... read moreApple Watch event: as it happened Apple Watch ... something out to a friend. 19.25 MacBook sales are alive and well, says Will Jones, Buyer for Tablets and Computing at John Lewis: Sales of Apple products have risen steadily over the past few years as consumers choose iOS compatible ... read more'If You Hemorrhage, Don't Clean Up': Advice From Mothers Who Almost Died Four days after Marie McCausland delivered her first ... circumstances at the time I felt I had no option but to take whoever my providers [assigned] me, despite several red flags even before my delivery. I was not aware of my right to change providers ... read moreTrans, Teen and Homeless: America's Most Vulnerable Population That first brief stint in New York, four days in which ... me a cake and kick me out," she says. The Federal Runaway and Homeless Youth Act earmarks funds for services to kids up to 25 years old, so states and municipalities choose whether to turn away ... read moreAdjusted for inflation, that's nearly $15 million.. And I saw some judgment calls that maybe could have been made differ Yards in 4 consecutive games from Weeks 11 14 last season, tied for longest streak by TE in NFL history. This is who President Trump is, someone who would rather talk about sports and the flags ... providers. Instead, they contract their services out ... read moreThis is How to Watch Your Favorite NFL Team Play Without Cable For out-of-market games, NFL Sunday Ticket is your best option. At $69.99 per month for four months, the streaming service isn ... Here's how much it will cost me to watch the NFL this season without cable | Techcrunch read moreTips for choosing a daycare "Given the fact that this particular center had the licensed capacity of well over 100 kids, nine complaints over that course of time, none of them seem severe, and none of them would raise a red flag for us," Ordway noted. KXLY reached out to the daycare ... read more

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Source: Four red flags to watch out for when choosing #SEO providers

Kyle Roof Debunks SEO Myths on Proposify Bizchat Podcast

Among other SEO myths, Kyle discusses the importance of internal links,explaining how well prepared pages and internal links could help.

(Newswire.net -- October 19, 2017) -- Phoenix, Arizona - High Voltage co-founder and lead SEO, Kyle Roof, was recently invited to the Proposify BizChat podcast to discuss the reality and myths behind SEO best practices. Kyle unveiled the truth about key ranking factors, content penalties and the most up-to-date tactics, based on his vast testing experience as the face of the Search Intelligence Agency (S.I.A) and his work with clients at High Voltage SEO.

The key takeaways include not overthinking your content, or thinking you need to employ a high-level copywriter to write all your content, whether or not grammar and spelling are a ranking factor on Google, and the effect of much-discussed reading level optimization in the context of your rankings.

Additionally, Kyle went into some detail about the effect of HTML and CSS errors on SERP ranking, taking into account that not everyone can afford or have the expertise to do a full SEO audit.

"Most people aren't dealing with an unlimited budget, instead, there's just a certain amount of time and money you have to invest in your web projects, so it becomes more of a question of do you need to fix these errors. So we tested HTML, CSS, and pages with lots of errors to see if it's negative factor, and it's not."

Page load time, a commonly overlooked factor in SEO, is also something Kyle has tested extensively. His conclusions, explained in the podcast, ultimately show that page load time itself might not be a ranking factor, but that optimizing the speed of your page is still a very important step.

As commonly known in the industry, tags are a vital part of your SEO. Kyle goes one step further and talks about the value of implementing Schema into your page, as these help bots crawling your site to understand its contents.

His final point was on the importance of internal links, explaining how well prepared pages and internal links could help even small pages beat thin pages on big domains such as forbes.com, an exciting prospect for many who think those top ranking spots are out of their reach.

Click here to listen to the podcast and find out if you're losing time on SEO practices you could cut out or improve.

Source: Kyle Roof Debunks SEO Myths on Proposify Bizchat Podcast

How to create #SEO-friendly copy

How to create SEO-friendly copy If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I'll discuss three ways to create content in a foreign language. read moreHow to Make Content SEO-Friendly: What's Old is New Again This development is one of the topics addressed in a new eBook from Anvil Media and Act-On Software, How to Make Any Content SEO-Friendly: A 3-Step SEO Guide ... the most searches and fitting them into the copy as many times as possible, it's important ... read moreSEO Quick Wins From a Technical Check #semrushchat By regularly measuring and analyzing your website data you can better figure out what is working on your site and what isn't to make more informed decisions ... alt-text provides you with more places to add SEO-friendly text. However, when it comes ... read more

4 Steps to Creating a Successful B2B Infographic There's one caveat to the "SEO-friendly" infographic ... For experienced copywriters, it may be more efficient to create your copy document and then meet with the graphic design team to communicate your vision. For those who are less experienced ... read moreLaw Firm Marketing: How to Create SEO-Friendly Content search me!) algorithm update makes having SEO-friendly content more important than ever to rank favorably in organic search results. read more10 Ways to Make Press Releases More SEO Friendly (Important keywords: Google, Big Daddy and ranking) While there are many tools out there, try using a keyword search tool to make your life a little easier. (Know your keywords before you write even one word of your release!) TIP: While a difficult task ... read moreEcommerce Tips: How to Handle Products That are Usually a Pain in the Neck In an ideal world, an online store has many products with unique and detailed description, high-quality unique images and SEO-friendly URLs ... And if each of them uses a copy-paste method to deliver the product information to its customers, Google ... read more3 WordPress Plug-Ins To Automate & Improve Your Blog SEO By performing some tasks, tricks and jumping through some hoops you can make your website or blog appear more impressive ... how they can help you automate your blog SEO. First up is SEO Friendly Images – as you can imagine, it helps you automatically ... read moreThe Quickest Way to Deliver Your Message? Make It Visual. Done well, it delivers your message by weaving together thorough research and compelling copy with an engaging design. What makes infographics such an effective marketing tool is two-fold: First, by including SEO-friendly ... they make it easy to see ... read more

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Source: How to create #SEO-friendly copy

Essential SEO Strategies for E-Commerce Sites

Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign. But in addition to these, you'll need to pursue these specific e-commerce strategies.

1. Create Unique Product Descriptions For Every Product

This is extremely important. It's tempting to use a manufacturer's description for your products, or to repeat sections of content for similar products, but the best strategy is to create a completely unique description for each of your products. It's a lot of work up front, but duplicate content can severely hinder your campaign, and all that extra unique content will pay off immediately.

2. Encourage User Reviews

Encourage your users to post reviews on each individual product page. Amazon executes this perfectly, so look at any product page on Amazon.com for a great example of how to implement user reviews. Google loves seeing unique, value-adding content, and with an e-commerce site, you have a key opportunity to generate free content from your user base. Plus, you'll boost sales by giving people more insight into the quality of the products you sell.

3. Establish Easy Site Navigation

This is crucial for both attaining higher search engine rankings and improving your site's user experience. Organize your product pages as intuitively as possible, separating them into easily searchable and easily understandable categories. Make your site map obvious and easy to follow, and design your site in a way that pleases the eye and immediately directs users where to go.

4. Optimize Your Site Load Times By Reducing The Size Of Your Images

It's important to have high-quality images on your product pages, but don't go overboard. Having too many high-quality images on one page can slow down your site, which is bad for SEO. Instead, reduce the size of your images, or build a feature that allows users to "zoom in" to see a larger version. This will keep your load speeds in check while still giving your users the quality they need to see.

5. Link Between Pages Wherever Possible

Google prefers websites with value-adding internal linking. The fewer clicks a user has to make in order to get to any given page on your site, the better. Improve this by linking each page to several other similar, relevant pages in your domain.

6. Optimize Your Site For Mobile

This is essential for any site, but especially an e-commerce platform, which would otherwise be nearly impossible to navigate. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.

7. Integrate Your Product Pages With Social Sharing

In addition to basic social integration, your product pages should have social-share buttons so users can pass on information about your products with their friends and followers. This is a good business practice in general but it's particularly good for SEO because Google may use social signals as a measure of authority.

8. Keep Your Out-Of-Stock And Discontinued Item Pages Up And Running

This might seem counterintuitive at first. After all, if you're no longer offering an item, why bother keeping the page up? It's worthwhile because it gives you more permanent pages, and a greater base of indexable content for Google bots to scour. All you need to do is add a headline or some other indication that the item is no longer available.

9. Create Seasonal Categories To Maximize Seasonal Attention

Seasonal items tend to have lower keyword competition, with the trade-off being a shorter period of relevance. To get the most out of your seasonal items, create specific seasonal category pages such as "Halloween Decor" or "Best in Fashion 2014."

10. Add A Community Forum And Encourage Growth

Another major content option for e-commerce platforms is a community forum where users can exchange information about their favorite products and make recommendations to one another. It will increase brand loyalty amongst your participants. Encourage community growth by starting conversations and responding to questions and complaints whenever possible.

11. Include Pictures And Videos For Every Product

E-commerce platforms serve as a perfect medium for visual content, which is growing in importance for SEO. Include videos and several high-quality pictures for every product you offer, tagged with relevant metadata, so each image has a chance of showing up for a relevant image-based search. Just keep them stored in a way that doesn't interfere with site loading times.

12. Make Your Site Secure

It's always been a best practice for e-commerce sites to have HTTPS encryption for user security. If you don't have it, get it now. In addition to providing an extra layer of user security, it also provides a significant ranking signal to Google.

13. Build Deep Inbound Links

Link building for e-commerce website presents a significant opportunity: ample material for deep linking. When engaging in a link-building campaign, focus on attaining links to the deepest pages on your site that you can (such as niche product pages).

14. Regularly Check Your Pages For Errors

E-commerce sites can grow unwieldy fast, since they usually have a huge (and growing) number of pages. Perform routine checks to make sure none of your permalinks are generating 404 errors, and that all of your links to external content are still functional. You can do this using Google Webmaster Tools and a site-crawling tool such as Screaming Frog.

15. Build Relevantly Titled URLs

Every URL on your e-commerce platform should be unique, relevant to the page, and keyword optimized. If you're using an automated means of page creation, you might be left with a URL ending in a long series of numbers and letters–change these immediately. For example, if you're offering a large red umbrella on a specific product page, end your URL with /large-red-umbrella-v1 rather than /10031490314180.

16. Use Catchy Meta Descriptions For Your Products

When a page appears on a search engine ranking page (SERP), the meta description appears as text under the hyperlink. Use this to your advantage by writing compelling copy for each of your products' meta descriptions. Your goal should be to immediately catch your user's attention, and draw him or her in.

17. Optimize Your Site's Internal Search Functionality

It's important to realize that Google isn't the only search engine you need to be thinking about. If you want your users to keep shopping on your site, you need to build and refine an internal search function that can efficiently scour your site and provide the most relevant results to your users. This means building an algorithm that can handle misspellings, offer predictive searches, and sort through every page on the site. It also means optimizing your product titles and categories to be searchable both internally and externally.

Contributed by http://inforiants.com/

A post by ridamorris (3 Posts)

ridamorris is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.

Source: Essential SEO Strategies for E-Commerce Sites

Kyle Roof Debunks SEO Myths on Proposify Bizchat Podcast

Among other SEO myths, Kyle discusses the importance of internal links,explaining how well prepared pages and internal links could help.

(Newswire.net -- October 19, 2017) -- Phoenix, Arizona - High Voltage co-founder and lead SEO, Kyle Roof, was recently invited to the Proposify BizChat podcast to discuss the reality and myths behind SEO best practices. Kyle unveiled the truth about key ranking factors, content penalties and the most up-to-date tactics, based on his vast testing experience as the face of the Search Intelligence Agency (S.I.A) and his work with clients at High Voltage SEO.

The key takeaways include not overthinking your content, or thinking you need to employ a high-level copywriter to write all your content, whether or not grammar and spelling are a ranking factor on Google, and the effect of much-discussed reading level optimization in the context of your rankings.

Additionally, Kyle went into some detail about the effect of HTML and CSS errors on SERP ranking, taking into account that not everyone can afford or have the expertise to do a full SEO audit.

"Most people aren't dealing with an unlimited budget, instead, there's just a certain amount of time and money you have to invest in your web projects, so it becomes more of a question of do you need to fix these errors. So we tested HTML, CSS, and pages with lots of errors to see if it's negative factor, and it's not."

Page load time, a commonly overlooked factor in SEO, is also something Kyle has tested extensively. His conclusions, explained in the podcast, ultimately show that page load time itself might not be a ranking factor, but that optimizing the speed of your page is still a very important step.

As commonly known in the industry, tags are a vital part of your SEO. Kyle goes one step further and talks about the value of implementing Schema into your page, as these help bots crawling your site to understand its contents.

His final point was on the importance of internal links, explaining how well prepared pages and internal links could help even small pages beat thin pages on big domains such as forbes.com, an exciting prospect for many who think those top ranking spots are out of their reach.

Click here to listen to the podcast and find out if you're losing time on SEO practices you could cut out or improve.

Source: Kyle Roof Debunks SEO Myths on Proposify Bizchat Podcast