#Google Changes Product Listing Ads to Carousels on Desktop

Google Changes Product Listing Ads to Carousels on Desktop Google has made a change where Google's regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format. Google has made this change to searchers in the US, although it is likely international as well ... read moreWhy are payday loan ads still showing on Google after the ban? Yet, more than two months later, it appears the ban is likely having little to no impact on Google's bottom line as ads continue to fill the available slots on desktop and mobile. Why? Because the advertisers quickly figured out how to change their ... read more

How page one on Google has changed for travel brands (and what to do about it) There are many in the travel industry who look back fondly on the Glory Days of SEO – the era before Google starting making changes to its search pages ... Twitter Card integrations but fewer Product Listing Ads integrations related to search queries. read moreSearchmetrics Study: Page One of Google shows fewer Results, but Marketers can Target Search in growing number of ways Five important findings highlighted in the study are: 1) Desktop ... and product listing ads (PLAs) from Universal Search were investigated. From the Extended Search, Searchmetrics analysed the Knowledge Graph, Direct Answer, Fact Box, Google Carousel ... read more10 new ways to approach search Albeit a necessary shift, the changes that came with it require search marketers to conduct campaigns differently and view search through a new mobile lens. The old practices were geared for desktop search and, with ... of Product Listing Ads (PLAs ... read moreBing About To Get Google-Like Product Listing Ads [Exclusive] We spoke with David Pann, GM of Microsoft's Search Network, and he tells us that we can expect Bing's version of product listing ... with Bing Ads". He also says the Google Import Feature has been a key factor, in its availability for the desktop tool ... read moreGoogle Product Listing Ads Live in Image Search Google's Product Listing Ad format has grown impressively over the past 4-5 years ... PLA campaigns opted into the search partner network. As you can see, the PLA carousel is featured above the image results for the search [nike running shoes]. read moreSearch trends in 2016: Google results pages showing fewer organic results (but more app links) Five important findings highlighted in the study are: 1) Desktop ... and product listing ads (PLAs) from Universal Search were investigated. 2. From the Extended Search, Searchmetrics analysed the Knowledge Graph, Direct Answer, Fact Box, Google Carousel ... read moreGoogle Removing Ads From Right Side Of Desktop Search Results Google's desktop search results page is undergoing a change that will mean fewer ... There's one exception when ads may still show on the right side of desktop search results: Product Listing Ads will continue to appear either above or to the right ... read moreThree recent changes to Google Shopping you need to be aware of You certainly wouldn't have missed Google removing text ads on the right-hand rail of their search engine results pages, leaving the space wide-open for even more product listing ads ... PLA results on desktop, almost like a carousel. read more

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Source: #Google Changes Product Listing Ads to Carousels on Desktop