Thursday, March 16, 2017

Understanding bounce rate in #Google Analytics

Understanding bounce rate in Google Analytics "I came, I puked, I left" is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by ... read moreTracking Real Estate Leads' Online Activity with Google Analytics Google Analytics offers a myriad of options to analyze your real ... Depending on what kind of business you have, bounce rate can either be viewed as a good or a bad thing. In the simplest terms, bounce rate is the percentage of your site visitors who ... read moreFinding Narratives: Using Analytics To Learn The Stories Behind Your Bounce Rate When preparing a report for a client, Google Analytics offer an incredibly ... Below, we look at bounce rate, one important metric that requires context for better understanding, and offer some solutions for how to unpack this data to continually improve ... read more

Understanding 'Traffic Sources' in Google Analytics The Google ... a source's bounce rate to other sources and the site average can be a good indicator of a source's compatibility, and it will help with some marketing campaigns. To see this in your Traffic Sources section, switch your analytics view ... read moreWhat is Google Tag Manager and why use it? The truth about Google Tag Manager. If you're dropping in Facebook pixels, you'll need some understanding of how Facebook ... time on page, bounce rate, engagement reports, etc…) are done in Google Analytics. Once you get over the learning curve, what you can do in Google Tag Manager ... read moreWeb Analytics Jargon Buster E.g. "I added a welcome video to my site, but people seem to leave after a few seconds — the bounce rate is high ... such as a Search Engine, e.g Google, or a Social network, e.g Twitter. Many analytics tools, such as Google Analytics, allow for ... read moreUnderstanding Bounce Rate It's okay. A high bounce rate is not necessarily a bad thing. A high bounce rate might mean a page is doing exactly what it's supposed to do. According to Google Analytics, the average bounce rate is 40%. But even that's misleading. How can you ... read moreUnderstanding Bounce Rate and Session Duration in Google Analytics Reviewing analytics for our sites recently, we identified bounce rate and session duration in Google analytics as areas we want to focus on and learn more about. Looking around the web, the general understanding of what factors into these metrics is pretty ... read moreUnderstanding Bounce Rate in Google Analytics As marketing data and Google Analytics are deemed so important at the moment, and poor interpretations of them can potentially lead to the creation of poor future marketing strategies and lost profits – it is important to fully understand and analyse ... read moreGoogle Analytics Bounce Rate Explained Understanding bounce rate can be complicated, but it is essential to mastering Google Analytics. This free course on getting started with Google Analytics will give you all the basic knowledge you need to understand the many different metrics used in GA. read more

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Source: Understanding bounce rate in #Google Analytics

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