Friday, September 30, 2016

What is Metadata and Why is it so Important?

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The question "what is Metadata" is a very common one, and it is important that you understand the meaning of the term and its importance. Whether you refer to it as 'Metadata' or 'Meta data' is immaterial. The Google search engine sees the two as being the same term. So, what exactly is Metadata, and how does it affect you?

First, let's establish one definition – we shall henceforth use the term 'blog' to include a blog or a traditional website. The two are the same when it comes to discussing Metadata and most other SEO fundamentals.

What is Metadata in General Terms?

What is the meaning of the prefix 'Meta'? It has a Greek root, meaning 'after' and 'beyond' but has also been extended to mean 'about'. That last definition is the one that is used in relation to web page or blog data. Fundamentally, Metadata offers information about the data that is contained on the web page or blog post.

That information can take many different forms:

  • The purpose of the data, or a description of the purpose of the page;
  • A description of individual elements within a page;
  • How the data were created, for example the HTML format;
  • The date of creation of the data;
  • Who created it – details of the author;
  • Where on the computer network the data were created
  • The standards used to create the data
  • When discussing the way you create your website or blog content, we can narrow this meaning down to how you use Metadata for SEO. A more accurate definition of the term for you would be that:

    Metadata is the information you provide to search engines that is not visible to website or blog visitors. In other words, you have two sets of text on your blog. One that is visible to search engine algorithms, and a subset of that which is visible to humans. Humans cannot see the Metadata, other than by viewing the source code for the page.

    Metadata is used by webmasters to describe the various elements of each blog page or post so that search engine algorithms can more easily establish the relevance of the content of that page to the search term used by anyone using that search engine to find information.

    Website Source Code – Head and Body Areas

    If you place your cursor anywhere in the body your website or blog post, and then right click, you will find a menu of options. Click on 'View Page Source' and you will find the HTML source code for that page. This code is converted by your browser into a blog page.

    If you check out the top of the page source code, you will see 'HTML' telling the browser that you page is in HTML, and then 'Head' that tells your browser that this should not be made visible to humans. It is, however, visible to search engine spiders that crawl your site and use the Metadata in the Head section to calculate its relevance to any search term being used.

    The 'Body' section comes below the 'Head'. Everything in the body section is viewable to humans, apart from some other 'Metadata' used for SEO purposes that is not visible to you – again only by search engines.

    Examples of Metadata

    Metadata takes many forms. A large proportion is generated by software use by your web hosting service. It is advisable not to change any of this other than the elements below. There are four fundamental forms of Metadata that is important to your SEO and that can affect your search engine ranking.

    Some of these are common, while others may not be familiar to you according to your experience in blogging and operating websites. It should be noted here, that while many of these tags attributes can be automated by means of plugins, it is important that you check the content of Meta tags, and make sure they match up with the focus of your blog post or the keywords for which you are seeking rankings.

    Page Title Tag:

    The Meta title tag appears in the 'Head' section of the HTML for each web page. It makes no difference if that is a regular web page, a blog page or a post. You must use your principal keyword or phrase in the title tag because that is what the Google indexing and ranking algorithms will look at first. (From now we shall use 'Google' as meaning the relevant algorithms).

    When you view the Google search engine results pages (SERPS) on Google for any search term, the heading or title you see for any listing is copied from the Title tag. Google will truncate this to some fixed width. So make sure that your title is no more than that fixed width. Check it out for yourself using this tool.

    Your Title tag should appear in this format:

    This is the Title of My Page – and it Must Not Exceed a Fixed Width.

    Trouble is, this is limited to a fixed width, so will be shown in Google's listing as:

    This is the Title of My Page – and it is limited to a fixed width …

    Google seems to display the ellipsis (…) in place of any final full word that would over its permitted fixed width. You can use WordPress SEO plugin to check if it exceeds that fixed width.

    If you fail to provide a Title tag for a page Google has decide to list, then Google itself will take a snippet from the text on your page. This might not necessarily be reader-friendly, so make sure you choose your own.

    Description Meta Tag:

    The description Meta tag should explain clearly the main theme of the contact of the blog post or page, and must also include you main theme keyword/phrase. This is the content that you see below your heading on your SERPS listing on Google.

    Just as with the title, if you do not provide a Description Meta tag, Google will take a snippet from your page – usually the first few words that seem relevant to the searcher. Obviously, it is best not to leave this to Google but to state what description you wish to use. You do this by using the following format in the Head section of your page HTML:

    <meta name="Description" content="This is a description of my website. You can write this description any way you wish, within reason, but use no more than 159 characters – including spaces." />

    According to some SEO 'experts', complying with these suggestions might make no difference to your search engine ranking. However, if you check out the Google SERPS for any keyword, you will probably find that keyword is contained in both the title and description in the listing.

    Maybe there are listings that do not contain the keyword, and it is possible to attain such listings, but they are not common. The vast majority of Google listing for a keyword or phrase contains your search term in the listing somewhere. Check it out for yourself with a search using any search term you like – how many listings do not contain at least part of your search term?

    You might find some, but that is Google's LSI and Hummingbird algorithms at work. You cannot go wrong if you use your main keywords in your Title and Description tags. Anybody who tells you different knows little about SEO and the way that Google search, indexing and ranking algorithms operate.

    Listen to what Matt Cutts has to say about the Description Meta tag here:

    Metadata Within the Body of Your Page

    Many people are under the misapprehension that Metadata appears only in the Head section of your HTML. There is other 'data about data' that many tend to ignore. The most common is the 'Alt' attribute that is metadata in the purer sense of the word- 'data about data.'

    The 'Alt' attribute is used within the HTML for an image, audio or video file. It is used to provide information for such a file should it fail to resolve in a web browser – it informs the reader what this space should be.

    For example:

    <img alt="Hummingbird on flower" src=hummingbid.jpeg>

    In the event that the image of the hummingbird does not resolve on a particular browser, the 'alt' attribute explains to the reader that there should be image of a hummingbird and a flower. Google looks on this as providing an additional service to the reader, and so uses it as a ranking factor.

    Not only that, but many audio browsers that read the page content for blind users will read the contents of the alt attribute, so the blind user understands that there is an image present and what it portrays. This is better than the image being skipped altogether, particularly if further reference is then made to it.

    Another benefit of using such tags is that Universal Search uses 'alt' tags in order to display images of your website in 'blended results'. 'Blended Results' is a relatively new concept in the display of search results, where news, video, audio, blogs, web pages and images are displayed together in the SERPS for a particular search term. Alt tags are taken into account by indexing and ranking algorithms when displaying these results.

    Robots Meta Tag

    The Robots Meta tag is another form of metadata of which you should be aware. This form of metadata enables you to control how each page on your blog or website is indexed by search engines. For example, if you do not want a page included in Google's search engine index, place the Meta tag within the head section of your HTML like this:

    <html><head><meta name="robots" content="noindex" />(rest of head data)</head>

    If you have no restrictions then you need not use the attribute, although Google would prefer you to include a robots.txt file in the root directory of the site containing this information:

    User-agent: *Disallow:

    This enables Googlebot to visit every page on your website, other than those with the specific noindex instruction shown above.

    To generate the robots.txt file, open Notepad, copy the above text into a file and name it robots.txt. Now save and upload that file into the root directory of your blog.

    If you have specific files within your blog you do not want indexed, such as pricing or sales pages that are more or less duplicates of each other, choose one to be indexed and state the URLs of the others after 'Disallow' in the Robots.txt file.

    You can use the Robots Meta tag in many different ways – check our blog post on this topic for more information.

    Keywords Metatag

    If you are wondering why the Keywords Meta data does not appear here it is because Google does not use it – not at all. You can forget it, or add about six important keywords if you feel the need – but it will not affect your ranking one little bit. However, do not confuse that with tags in your blog – these can be important for those searching blogs using specific keywords, but they will not help improve your ranking.

    Here is Matt Cutts on the Keywords Meta tag:

    What is Metadata – Summary

    That is fundamentally how to use Metadata with your blog. Some forms of Metadata appear in the Head section of your HTML while others are included within tags and attributes in the body of the page itself. Wherever it appears, Metadata is very important information, and Google will take particular care to carry out the instructions you provide with it.

    Metadata is directed to the search engine, and Google is very particular in the way it carries out your instructions and applies such data. Make sure your instructions are clear, but if you get it right then you have a useful way of directing search engines to the important areas of your website and explaining very clearly what each web page is about.


    Source: What is Metadata and Why is it so Important?

    How #Google Penguin 4.0 Affects #SEO

    How Google Penguin 4.0 Affects SEO The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we're already seeing the fluctuations in the search engine results pages. Here's how Penguin 4.0 affects ... read moreHow Google's New Penguin Update Will Affect Search Penguin Becomes Page-Specific In a similar vein as many SEO changes, things are about to become rough ... On the back of Penguin 4.0 Google admitted it would no longer be announcing updates. With Penguin being a constant process there's nothing to actually ... read more

    How Can the Granular Real Time Penguin Affect Your Website Q: What SEO metrics should you consider for evaluating unnatural links? Apart from looking at the LRT Power*Trust, you will also need to look at the DTOXRISK on a link and directory basis. Google Penguin 4.0 Insights and Outlook - Q&A Webinar with Christoph C. read moreAuthority & link building with real-time Penguin ... released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google's core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a ... read moreSEO Buzz: Everything You Need to Know About Penguin 4.0 Here's what happened this week in SEO. As we reported in this space, Google started rolling out the much-anticipated Penguin 4.0 update just last week ... simply disregard spammy links so they don't affect rank at all. So it doesn't demote sites ... read morePenguin 4.0: what does it mean for SEO practitioners? As you're no doubt aware, Google finally rolled out its Google 4.0 algorithm update ... So how do these changes affect actual SEO practitioners? I asked a panel of experts and SEW contributors their views on Penguin 4.0, including: Kevin Gibbons: Yes ... read moreGoogle Penguin 4.0 Update Impact Seems Minimal Everyone is asking me, did anyone see a recovery from the September 23, 2016 launch date of Penguin 4.0 and the truthful answer ... Now that it's real time, Google has much more freedom to make smaller, more frequent adjustments, and not huge changes. read moreGoogle Penguin 4.0 Finally Live Here is a quick rundown of the previous Google Penguin updates dating back to Google's first release in 2012. Remain calm! Keep doing your SEO as you should be. This update really affects those participating in "black-hat" SEO, just as prior Penguin ... read moreDid your Google ranking change overnight? It's been a two-year wait for SEO tragics – Google's anticipated Penguin 4.0 started rolling out over the weekend and while it's too soon to see the full impact here's what you need to know. What is Google Penguin? In a nutshell Penguin is the ... read moreGoogle Launches Real-Time Penguin 4.0: All The Changes & Details Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited ... which consists of over 200 different signals. From an SEO perspective, Penguin being part of the core algo won't have any different impact on the search ... read more

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    Source: How #Google Penguin 4.0 Affects #SEO

    Thursday, September 29, 2016

    Leverage SERPs Visibility – 7 Techniques for E-commerce Sites

    In today's competitive business landscape, higher SERP ranking has become one of the most important challenges to e-commerce sites. Let's have a look at some reports of renowned online marketers. According to a data generated by Custora, 26% of ecommerce orders come from search engine traffic. Kissmetrics reports that 30.5% of all ecommerce traffic originates from search engines and according to NChannel, 44% of online customers start their shopping experience with search engines.

    Therefore, it can be concluded that it's hardly possible for e-commerce businesses to sustain without SEO. If you don't have a solid grasp of SEO tricks and tips, you won't be able to make it to the top, thus missing out on significant revenue. To many people, ecommerce SEO may seem quite simple but under the hood, there are lots of interrelated factors that have to be monitored and modified in a planned way to increase conversion rate. In this comprehensive guide for e-commerce sites, we've jotted down seven highly useful techniques that can be used to leverage SERP visibility.

  • Keyword Research
  • Keyword research is of immense importance when it comes to developing a successful ecommerce SEO campaign.

    research

  • Researching the big daddy first – Amazon: Let's see how you can utilize the largest online ecommerce site Amazon for keyword research. First, type your product's keyword in the Amazon's search bar. Now, Amazon provides a list of long tail keywords that not only convert better but are less competitive too. Repeat the procedure to find keywords for your important products. These procedures are a result of researches conducted by Backlinko, which is a leader in building next-level SEO techniques. It's common for a number of ecommerce site owners to optimize the category pages through random keywords. Though this process has some advantages, it's not absolutely perfect. It's important to note here that though category pages might not have benefits over product pages, they too generate some sales. Therefore, take your time to find unique category page keywords.
  • Researching Google Keyword Planner: With Google Keyword Planner, you can make well-informed decisions about the keywords ideal for your business. This tool provides a comprehensive range of features to help you pinpoint a keyword's popularity status, generate lots of keyword combinations in no time and remove low-volume searches. It isn't a paid search tool and the data generated by it is immensely useful for ecommerce SEO. Keyword Planner enables you to research the following:
  • Average monthly search amount for a certain period.
  • Keyword ideas based on your landing page, product category or a specific phrase.
  • Trends of search volume for keyword(s) over time.
  • SEMRush: SEMRush helps you to identify the keywords that are doing well for your rivals. To complete your keyword research, you need to maximize its reach and to maximize the reach, you should incorporate a mix of keywords used by your competitors too (that suit your business well). SEMRush measures the SERPs for the rankings of keywords you're looking for. Once you've identified your keyword ranking, review the sites with bigger keyword footprints. You should stay away from incorporating smaller brands because of their comparatively smaller presence in SERPs.
  • Watch out for keyword cannibalization: Keyword cannibalization is a critical problem that occurs when the architecture information of a website heavily depends on a single key phrase or word. In some cases, it can happen unintentionally and due to a number of reasons like pagination. Though some webmasters intentionally optimize various pages with a single term to strengthen SERPs visibility, in reality, this effort leads to lower SEO effectiveness.
  • Making improvements to the website
  • html

    It's very important for you to improve your website as much as you can. An improved website not only helps in search engine crawling, indexing and its ranking but enhances visitor experience as well.

  • Checking for existing site errors using Screaming Frog: Identification of existing site errors greatly helps ecommerce site owners to understand and rectify any poorly functional component or area of their websites, thus enhancing the sites' online performance. With this check, you can have in-depth insights of your website and tweak the components obstructing your website's present performance. Normally, a complete site audit seems to be an uphill and time-consuming task but tools like Screaming Frog has made the task easier for pros and newbies alike. Screaming Frog comes with an extremely user-friendly interface that helps you perform site audits easily to identify any existing errors.
  • Changing the Title Tags and Meta Description of the products: Unquestionably, primary keyword of your product/service has to be there in the title tag of your page. But if you want your product/service to be present in long tail searches, add modifiers like 'best', 'cheap', 'review', 'online' etc. Rather than making a simple title tag, add words that people generally use when searching for similar products/services you offer. Meta description is the text that appears under the hyperlink of your page when it appears on SERP. Leverage this by inserting attractive text as meta description for your products.
  • Optimizing the images and their tags: Just because the word out there in the market states that the crawlers from Google are not that adept at dealing with images and cannot understand the context they have been used in, people generally presume that this one concept of having the Alt tags for images can be overlooked. This is not so, and in disobeying this simple rule they might miss out on the little brownie points that Google might have vested upon them. Learning about the image optimization technique is a chance that you give your site to get friendlier with the search engine gods. Miss it and you miss your points as well.
  • Getting the rich snippets right: Adding rich snippets is probably the easiest way to show up on Google's first page. As an ecommerce site owner, you can leverage one of the most attractive rich snippets namely reviews. Implementation of Schema markup on the ecommerce product pages helps you to obtain eye-catching snippets. Schema markup is a kind of special code that needs to be added to specific pages on your website. This code provides the search engines with better understanding of the page's content. Remember that it's not guaranteed that search engines will exhibit the rich snippets but addition of appropriate Schema markup increases the chances.
  • Internal linking: Google rates websites with valuable internal links favorably. The lesser clicks a visitor has to make to reach a desired page, the better. Therefore, it makes sense to link each page to other relevant pages in your site. Use of breadcrumbs not only improves a visitor's journey across your site but also helps Google navigate throughout the site.
  • Page loading speed: Once the errors have been taken care of, you should concentrate on improving the page loading speed. With a slow-loading website, it's not possible to hold visitors for a long time. If your website takes more time to load than it should, you have to try to improve the site's speed. Reduction of file and image sizes, use of a different CMS and buying more server space are some useful solutions.
  • Content for your products
  • content

    Many ecommerce business owners underestimate the importance of valuable content for their products and the focus mainly encompasses the technical aspects of the site. But in reality, valuable content for products is equally significant to increase your conversion rate.

  • Product description: You can simply copy and paste the product descriptions from the manufacturer's website or can repeat existing content but this is neither desired nor effective. Rather, you should concentrate on writing unique product descriptions which will help you boost the conversion rate. While writing product descriptions and texts for images, include targeted keywords which will help to increase relevance scores of the pages.
  • Consumer generated content:Encourage your customers to leave reviews for your products. That's because more reviews are synonymous to more content and continuous reviews mean fresh content, which greatly would help in improving your site's SEO. Besides, customer reviews act as original proofs to your prospective customers when it comes to becoming assured of the quality of their desired products. You may receive negative reviews which you may think as detrimental for your ecommerce business but in reality, these reviews help you improve your site and in turn, boost your future sales. You can feed customer reviews into the rich snippets and increase visitors' movement across your site.
  • Removing duplicate content: Many ecommerce business owners face issues with duplicate content when it comes to their websites' mobile versions. Duplicate content not only cause SEO issues but also affects SERP ranking adversely. Use of responsive website design could give an ideal solution to this problem. A mobile responsive website seamlessly works on any device including desktop and mobile phones. Use of advanced SEO techniques such as canonical tags helps you weed out duplicate content issues. Canonical tags help search engines to understand that a certain page is an exact copy or a copy with little variations and thus, the page shouldn't be treated as a unique one. Use duplicate content checkers to identify and take preventive measures to avoid having similar content from other websites.
  • Social media
  • Ecommerce SEO techniques always remain incomplete unless you make your product pages socially sharable.

    social media

    Addition of social sharing buttons helps your products to increase their social exposure. You can also add custom sharing phrases like asking questions for the same purpose. Leverage social media to monitor your brand through Google Alerts is another useful strategy, which would let you obtain quality links related to your site. Remember to include targeted keywords in your Google Alerts to keep a track of your competitors' activities.

  • Outreach and link building
  • To increase SERP visibility and awareness of your brand, you should use content outreach and link building. These help in identifying individuals, influencers and organizations related to your industry and connecting with them, thus building a healthy relationship.

    influencer

  • Product reviews: Connect with bloggers by following their blogs regularly and keep in touch with them through emails and social media platforms, share their posts, leave important comments to develop relationships. Request them to review your products and offer enticing incentives in return.
  • Video reviews: Submission of video reviews of your products can help you increase SERP visibility of your product pages. Video sites like YouTube, Metacafe and Vimeo are considered to be good traffic sources when it comes to prospective customers looking for visually engaging reviews. This can also help in boosting organic and relevant traffic because of their high trustworthy nature.
  • Competitor's link: A successful ecommerce SEO campaign strategy should include analyzing the competitor's link as it helps you to understand the keywords responsible for their higher ranking. Try to obtain links from authority domains or pages where your rivals are acquiring links from. Use tools like 'Open Site Explorer' to track the links of your competitors. Before engaging with the sites, remember to remove any site with low DA score from the list as this may affect your SEO performance.
  • Google product search optimization
  • google

    Though your ecommerce site's product pages can show up in standard web search, there is a more useful way to increase your SERP visibility. Google product feed is a data source of the meta data of your products that you submit to Google's Merchant Center. Remember to submit adequate information about your products to the product feed to make them more useful and specific to user searches. Here's how you can optimize the product search.

  • Submit a comprehensive product listing with as many specific details as you can.
  • You can manually submit individual products or else, if you want to submit the entire product database, do so using Google's API.
  • Include images in the listing.
  • Ensure that your feed stays up-to-date.
  • Consider Google Base to improve your search listings' quality.
  • Modify your content in accordance with seasons like holidays, winter etc.
  • Use standard categories.
  • Link your Google Merchant Center account to AdWords account and consider using Google's Product Extension Ads to attain more control over your SERP visibility. In AdWords, you can include your product data feed to promote your products straight away in your ads. These will feature as product extensions.
  • What do I do with obsolete/expired products?
  • expired

    Every ecommerce site has some products that have expired permanently. It mainly happens in fashion clothing or consumer electronics when older products/styles are replaced with newer products/styles. Though you can simply remove that specific product page, it will affect your SEO performance. Here are some useful solutions that you can try in this regard.

  • Redirect to the parent category: If you've relevant products that serve similar purpose like the expired product, you can redirect your visitors to your parent category.
  • 301 Permanent redirect: If you've replaced the expired product by a newer one, use 301 permanent redirect that redirects the expired product's URL to the newer product's URL. It also helps Google understand that you want the newer URL to get ranked instead.
  • Reuse URLs: If your ecommerce business consists of generic products, you can reuse the URLs to increase your SERP visibility and retain the page's authority.
  • Complete delete: In case you want to permanently delete an expired product's page like deleting the URL, page and the content, use 410 status code that informs Google about the permanent removal of the page.
  • Preserve informational pages: Certain informational product pages should be reserved to act as a valuable guideline for existing customers who may look for certain information, service and help through these pages.
  • Ecommerce businesses often face issues when dealing with 'out of stock' products. Here are three easy ways to resolve this.

  • Clearly display 'out of stock' messages to let the users know the unavailability of the products.
  • Display 'shop more' messages that encourage visitors to look around your website.
  • Display 'related products' messages that help users find similar products.
  • Conclusion

    Ecommerce site optimization is a bit different from the way general web marketers work to increase SERP visibility of various websites. For an ecommerce site, improving SERP visibility may be triggered by various reasons but the ultimate goal is to increase conversion rate. It's important to note here that SEO for ecommerce sites isn't a one-time occurrence; it's an ongoing process instead. Major search engines keep modifying their algorithms to bring the best suited results to the searchers. So, you'll also have to keep yourself updated about the modifications and change your strategy accordingly to reap the benefits of higher SERP visibility. Though various other strategies are there to leverage SERP visibility, the above mentioned ones are proven and the most-used when it comes to improving your ecommerce site's performance.

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    Source: Leverage SERPs Visibility – 7 Techniques for E-commerce Sites

    Donald Trump Says #Google Is ‘Suppressing’ Negative Hillary Clinton #News

    Donald Trump Says Google Is 'Suppressing' Negative Hillary Clinton News Donald Trump accused Google of bias during a rally on Wednesday night, saying the company is "suppressing" negative Hillary Clinton information. "A new post-debate poll that just came out, the Google poll, has us leading Hillary Clinton by two points ... read moreDonald Trump says Google proves he's winning — and is trying to make sure he loses At the top of his rally in the critical Wisconsin county of Waukesha on Wednesday night, Donald Trump ... If you go to Google and search for "hillary clinton cri," what are you expecting to see? Epstein's broader campaign is about the negative effects ... read more

    Trump Says Google Is Covering For Hillary; Slams 'Biased' Lester Holt In an appearance on the O'Reilly Factor Wednesday, GOP nominee Donald ... Trump quipped. Immediately following the interview, Trump gave a speech to supporters in Wisconsin, during which he raised the issue of Google covering up negative Hillary Clinton ... read moreTrump adviser says plan would break potential recession Donald ... Trump camp talking points: Mention Monica Lewinsky Trump floats theory that Google suppresses negative news on Clinton MORE's senior economic adviser claims the Republican presidential nominee's platform would help stave off a recession he ... read moreGoogle helps Spanish-speakers register to vote so they can cast a ballot for Trump or Clinton Actually, it is the first presidential debate between Hillary Clinton and Donald Trump. While a debate does ... process for more American voters", says Jonathan Betz, Engineering Manager, Civic Engagement, Google. Betz further explains, "registering ... read moreThe Latest: Kaine says Clinton has more stamina than Trump 05 a.m. Hillary Clinton apparently has the Google edge after the presidential debate. Google Trends says more people looked up Clinton's name than Republican Donald Trump's in all 50 states following Monday's debate. Google says Trump searches led in the ... read moreThe Latest: Trump, Clinton to Meet With Netanyahu The stumble comes as Trump has been trying to improve his standing with minority voters who have an overwhelmingly negative view ... Elizabeth Warren says Donald Trump and Republicans are "making hate OK." Hillary Clinton's campaign sent Warren to New ... read moreAs Clinton cheers, Donald Trump digs in after debate Searches for the Democratic nominee outpaced those for Republican challenger Donald Trump 60 percent to 40 percent during the pair's spirited and closely watched debate on Monday night, according to Google ... "I saw Hillary Clinton give a polished ... read moreHow Trump tried to silence Hillary Clinton during the debate One of those small signs of sexism was on full display during the debate between American presidential hopefuls Donald Trump and Hillary Clinton this week ... to silence or contradict Ms Clinton when she says something he doesn't like? read moreThe Latest: Trump stumbles over name of black history museum The stumble comes as Trump has been trying to improve his standing with minority voters who have an overwhelmingly negative view ... Elizabeth Warren says Donald Trump and Republicans are "making hate OK." Hillary Clinton's campaign sent Warren to New ... read more

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    Source: Donald Trump Says #Google Is 'Suppressing' Negative Hillary Clinton #News

    Wednesday, September 28, 2016

    Does anyone still buy new .com domains at these prices? Why?

    So I was wandering around some SERPs for valuable keywords and I found a #1 ranked site that caught my attention.

    I checked it out and it was registered here https://publicdomainregistry.com/

    Which made me wonder, does anyone still pay $35 for a new .com?

    Is there an advantage to it? Does the whois spread faster, is DNS faster? Why would anyone pay 35 bucks for a new .com domain name on this day and age?

    I don't think its SERP had anything to do with the registrar. Or did it?


    Source: Does anyone still buy new .com domains at these prices? Why?

    #SEO This Week EP5 – #Google Penguin 4 Live and Running Full Time

    SEO This Week EP5 – Google Penguin 4 Live and Running Full Time This week we will focus on the biggest piece of news for quite some time and that is the release of Google Penguin Version 4. This update has already shaken up quite a few search marketing agencies and as you can imagine there are plenty of opinions out ... read moreGoogle Penguin 4.0 Finally Live Well folks, the time has finally come! Google has officially confirmed on their Google Webmaster Blog that they have now began rolling out the live real ... confirm any Penguin Updates from here on out. Now that Penguin is running full time, there is ... read more

    SMX East Liveblog: At Meet the Search Engines Session, Google Says Penguin May Come Next Week Read the rest of this frank, PowerPoint-free Q&A session to learn why Gary Illyes called the next Penguin a ... Maybe next week," and explained that the next update will be a "delightful update." He adds that Google has probably made updates ... read moreGoogle Says Penguin To Shift To "Continuous Updates" Penguin algorithm updates have historically been processed offline and pushed at a specific point in time ... each live algorithm change or would that not happen until Penguin 4.0? Again, we are working on getting clearer information from Google around ... read moreThe Death Of SEO: The Rise Of Social, PR, And Real Content This article has been ranked #1 on all of Forbes ... external SEO. Internal makes up about 15% of the process (I'm told it may be much higher now) and it means to design your site so it follows the best practices proven to rank high on Google. read moreWhy the Google Penguin Update is Good For SEO If you're not familiar with Google's latest algorithm update codenamed Penguin, you might be perplexed by falling ... Anyone that works in SEO full-time knows that keeping up with the latest changes in Google's algorithms and endlessly modifying ... read more5 Real SEO Strategies Your Company Should Be Looking at Now They stress over "new" content when they should opt for the less stressful and less time-consuming option of updating and combining content that they've already produced. If you're looking for a quick win this week in SEO ... to the Google Penguin Update." read moreGoogle Propaganda, SEO and Why Marketers Need to Wake Up As the entire search world knows, Matt Cutts released a post last week – I'm paraphrasing – warning us that Google ... with an SEO agency will likely tell you, demand for good SEO services has merely increased. Before all the Penguin / Panda ... read moreSEO and the Stock Market: How to Profit from Google Penalties For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on ... to get wiped out during the next Penguin update, that you expect will run next week. Currently Ebay trades at $51.10 ... read moreSEO, Why You Are Doing it Wrong Although this was not clear at the time, Google later said that reconsideration was not possible for the Penguin ... he has been running a risk that his site would be deemed spam by the search engines for over a year. Among webmaster and SEO forums ... read more

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    Source: #SEO This Week EP5 – #Google Penguin 4 Live and Running Full Time

    Tuesday, September 27, 2016

    Smart Hiring Techniques: A Road Map to Hire Digital Marketers

    Digital marketing is all about attaining marketing objectives by using digital technologies. In a broader definition, digital marketing includes handling different types of online presence of a company such as company website, social media pages of the company and the company's mobile apps. And all of these have to be in conjunction with various online communication techniques such as search engine marketing, email marketing, social media marketing and more. So, it can be said that your online presence and to be found online are the two most influential factors that impact the success of your online business. Now, you can be online without much effort but when it comes to getting found online, you've to have proper SEO strategies in place or else you may have to forget about obtaining success in your digital marketing endeavor. Eric Siu came up with these few Eye-opening statistics.

  • 75% of the search users never look beyond the 1st page of search results.
  • 70-80% of users rely on the organic results.
  • Email and search are two highest performed internet activities.
  • Companies with blogs enjoy 434% more indexed pages and they obtain far more leads.
  • Inbound leads come at 61% lower cost than outbound leads.
  • 81% of companies consider blogs as important assets to their business development.
  • SEO leads have 14.6% close rate which is much higher than 1.7% close rate of outbound leads.
  • Google holds 65-70% of search engine market share.
  • 93% of all online experiences start with a search engine.
  • According to a report generated by Marketing Charts, more than 39% of purchasers come from search.
  • Each month, there are more than 100 billion global searches being performed.
  • 6% of all internet users utilize search.
  • Number of mobile internet users increased to 113.9 million in 2012 than 97.3 million in 2011.
  • These statistics are a strong reply to those who underestimate digital marketing.

    Know your purpose – Some insights

    know your purpose

    Before you hire a SEO service provider for your digital marketing campaign, you need to understand your objective. These points will help you get useful insights:

  • Stay industry-relevant: Efficient digital marketers keep a close tab on what's unfolding, happening or changing in the industry to keep your business industry-relevant. Understanding the digital landscape and what its hot trends are is especially relevant today for businesses as it helps in planning the right way to reach the target audience using advanced omnichannel strategies. As a business owner, you are usually focused on your business and the products/services, often neglecting the marketing side. With digital marketers, you can stay abreast of the latest developments and trends in marketing and leverage the most effective tools and strategies to boost your digital exposure and boost sales.
  • Capitalize on marketing opportunities: With their digital strategies and creative exercises, digital marketers can help in your brand's exposure and appeal across key industry players. This will bring real opportunities and results your way that will be beneficial for your business. For example, by promoting a positive image of your company with respect to meeting in-trend demands, your chosen digital company can bring several marketing opportunities your way that you can leverage.
  • Get full benefits of native ads: Due to changes in online consumer behavior, native ads bring more returns than traditional consumer media like banner advertising. However, businesses need to display their ads organically across different social media channels to influence customer buying process significantly. From deciding where to place such ads to their distribution plan, the entire job requires data-based decision-making that only professional digital marketers with significant experience are capable of doing.
  • Use programmatic buying to curtail the customer journey: Programmatic buying is a form of data-driven advertising based on real-time bidding (RTB) across a variety of online, video and mobile platforms. Since it also takes into account customer segmentation and particular characteristics, only skillful digital marketers can handle it.
  • Since SEO is a key element of digital marketing, businesses need to optimize their online exposure and reach with SEO services that bait search engines to improve SERP ranking of website pages, thus bringing more web traffic and improved conversions. No wonder why hiring SEO services is important to improve your business bottom-line.

    In-house / Outsource / Freelancer – Which one to opt?

    whih one to opt

    An in-house SEO team can help with website issues, as and when they occur, apart from finding and fixing technical and search engine related issues. You can also involve them in sister websites or upcoming ventures. However, a significant budget is involved in hiring an in-house team, which doesn't make it a financially viable option.

    With an eclectic mix of SEO experts, technical resources and clients, outsourcing companies have the right mix of talent and expertise to handle your SEO needs.

    A freelancer works similar to an SEO agency though s/he may not be able to handle complex tasks or issues that need brainstorming with experts.

    Considering all these aspects, outsourcing your requirements to a reliable company with a varied mix of experience and talent on board is the ideal bet for your SEO needs.

    Learn a bit about Digital Marketing

    digital marketing

    SEO has probably become the most important element in digital marketing today. From designing mobile friendly websites and optimizing them, encouraging seamless user experience while browsing your site, to getting organic links, using local SEO to attract local clientele, expanding your social outreach and getting your social content indexed, conversion optimization and page tagging, there's a lot that business owners need to know about.

    Even when you hire an SEO agency, knowing a bit about the latest trends will help you check if your chosen SEO agency is updated and using the right techniques to bring you the desired benefits. You can also evaluate various strategies to shortlist the ones that you think would help your business the most. Rather than blindly following your chosen agency; ask them questions, strategies and also suggest changes. This will ensure that the SEO agency works hard, to satisfy your targeted goals.

    Things to look in an agency – A Checklist

    things you should know

    Recommended for You

    Webcast, September 29th: The Future of Sales Enablement: Listen To Your Buyers, Speak To Your C-Suite

  • Experience: Though experience matters, you don't need experience in a specific industry to be successful. An innovative bent of mind and flexibility, together with some experience is all that a savvy digital marketer needs to translate their services easily into almost any industry. Though you can hire a fresh graduate for your SEO services, you may not get to benefit from the experience and creativity with respect to things that could go wrong or when there's a need to change strategies in tune with changing market trends or customer behavior.
  • Alignment with your goals: Your chosen SEO service provider must understand your brand. Creating customer focused and SEO friendly content should be their priority. It's also important for them to understand your SEO goals. This may need several hours of conference calls and emails to share content information related to your business vision, brand guidelines and success metrics so that both you and your SEO partner is on the same page before work begins. . In case you cater to a niche market, make sure your agency knows how to reach your target audience and influence them.
  • Do they walk the talk: Check the SEO track records of your chosen SEO agency. Though they may not rank on the first page when they are in a competitive niche, you need to focus on finding if they are doing the basics right. Check if their business is the first on display when you search with their company name or any competitors are hogging the limelight. Examine their meta tags and if they entice you to click, their Google+ and Facebook pages, how well they rank locally etc. Rather than believing tall claims, check these basics on your own. You can also consider other factors like an SEO agency that ranks #1 for the top keywords in its industry or has been reviewed well by past clients for delivering promised results as all these show they know how to do it successfully.
  • Verifying their claim (Case studies and research): If you need SEO services for a niche industry, say mobile app development for ecommerce, hiring a company that has worked on similar tasks for other clients and given good results would be a good way to start. In case you need a generalist SEO firm, get case studies and references from firms that have worked for clients with business model similar to yours. Also, check their portfolio to find past client company urls, case studies, online reviews etc. Not finding the firm doing work for real companies should sound an alarm bell because there may be reasons why they are keeping such things a secret.
  • Pricing structure: SEO isn't a one-off thing. It's not cheap either. It's a continuous process that requires consistent content creation, staying updated about the latest trends, tweaking strategies when needed, maintenance and patience to bring long-term results. You can't get quality at a cheap price. So, white hat SEO that takes time to build your site's reputation and boost traffic as well as conversions would have a significant cost attached to it. Since in-house SEO often involves use of resources and demands a lot of time and effort, thus making business owners deviate from core business goals, hiring an SEO service agency with a reasonable price is the way forward for most.
  • How does their customer support look like? An ideal SEO service agency should have a robust customer support desk to get you expert advice and provide answers to your queries fast. They should also act promptly to troubleshoot any issues that may have cropped up. How efficient they are with their customer service indicates how reliable they are to hire!
  • Final Check – The important one

    You should avoid the common red flags while hiring an SEO service agency.

    Less reliable firms often guarantee over-the-top results like getting you to #1 spot within 90 days and then either fail to deliver or use black hat techniques to do unrepairable damage to your business. SEO Service should be 100% transparent.

    Some firms may not divulge their proprietary technique but they still need to give you a road map of how they plan to work to meet your needs. You have to ensure that the company isn't involved in automated link building, spinning or black hat techniques, all of which would have devastating effects on your business.

    Failure to give you regular reports on SEO activities or reports that don't match your own analytics, negative reviews or testimonials by past clients, past penalties imposed by Google, SEO package pricing that's too cheap and no marketing or industry experience are other red flags that should make you run the other way.

    SEO service providers offering money-back guarantees are also best avoided as this either means they aren't in business for long or worse – have had unhappy clients in the past. So, make an informed choice while choosing your SEO service provider or digital marketer.

    Happy Searching! :)

    Author: Soumya Nair
    Source: Smart Hiring Techniques: A Road Map to Hire Digital Marketers

    #SEO: #Google’s Algorithm Hasn’t Changed, or Has It?

    How Google’s Search Changes Affect Your SEO It just threw a huge monkey wrench in your SEO strategy ... And social mentions that have nothing to do with a web design company. Google's long been under fire for an algorithm that struggles to produce the most relevant results, and with Search+ ... read moreSpyFu: The Secret Weapon of the Savvy Internet Marketer SpyFu is a comprehensive, online keyword research tool that also offers SEO and PPC tools to allow you ... For example, if a certain ad has been in use for a while and hasnâ t been changed, you can be sure that it is performing well. read more

    Creating An SEO Friendly Site Using AJAX For all you do-it-yourselfers out there, there is a SEO friendly ... (with changed text after the # symbol) differently. So JavaScript code for them is different, but the algorithm is the same. Note that xsl transformation is very strict – you have ... read more150+ Large Round-Up Of User Submitted Community News Resources – Feb 2011 This is large round-up of best User Submitted Community News resources ... have provided huge list of free psd files. In this list we have added some single psd files and we have also added some multiple files in one pack. Why Using Yoast WordPress SEO ... read moreGoogle Ranking Scraped Material on Top? But the unthinkable has occurred to me: shutting out all search engine spiders. I am tired of playing the SEO game. I am tired of rarely hearing ... I want to interact with real people from my own region for a change. So I might use only social networking ... read moreSMX Notes â€" Better Ways The purpose of this session, which Danny addressed in his opening, was to present better way s of doing mundane SEO tasks. As it turned out, the tasks were so mundane that Danny decided not to have any presentations and make it into a Q&A session. read moreWho is going to use the no follow in paid links? Of course our link-weighting algorithms are the first line of defense ... Without a couple of paid links, we were top 10, but not #1 for very competitive terms. SEO strategy for high rankings has many factors, and buying links is not for the meek. read moreGoogle Algorithm Change History Google's mobile-friendly algorithm boost has rolled out (SEL ... but implied it might increase if the changed proved to be positive. Google shook the local SEO world with an update that dramatically altered some local results and modified how they ... read moreWhy Google's Venice Update Fundamentally Changes Global SEO Google's Venice update has caused surprisingly few ripples in ... Obviously, the impacts of this change are far reaching. Where previously in a multinational SEO or PPC campaign you would plan your Keyphrase Strategy around performance on localised ... read moreGoogle's 'Mobilegeddon' Was a Big Deal, After All When Google tweaked its search engine in April to favor websites it considered mobile-friendly, initial reports found little impact. A new study suggests that "Mobilegeddon" was as big a deal as advertised, it just took a while. read more

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    Source: #SEO: #Google's Algorithm Hasn't Changed, or Has It?

    Monday, September 26, 2016

    Guide to Google ranking signals – Part 4: content freshness

    Last week we published the third instalment of our complete guide to Google ranking signals.

    It concentrated on the rather nebulous term 'quality content' and the practical signals you can provide Google to prove the text on your webpage is worthwhile.

    This week we continue diving into on-page content factors, with content freshness.

    Freshness

    How recently your webpage was published is a ranking signal. However different searches have different freshness needs. (Source: Google Inside search post)

    Google checks content for freshness by monitoring the following types of searches…

  • Recent events or hot topics: Anything that begins trending on the web, that searchers want to find the latest information on immediately.
  • Regularly recurring events: These are events that take place on a regular basis, such as annual conferences or presidential elections. Without a specific qualifier, you probably expect to see information on the most recent event, and not one from years ago.
  • Frequent updates: These are searches for information that changes often, but isn't a recent or regularly occurring event. These tend to be searches for frequently updated tech products or car brands.
  • Google will then check for spikes around search volume, whether news publishers and blogs have begun writing about the subject as well as social media mentions.

    So if your content manages to ride the crest of the above, you may see a rankings boost for being first on the scene, or by regularly updating your content to remain fresh.

    Moz recently looked at whether content freshness is a factor and went into further detail on all the possible ways Google determines content freshness. The following insights come from Moz's research by Cyrus Shepard, so click on the link for more information.

    1) Freshness by inception date

    A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older.

    2) Regular updates to content

    Google scores 'fresh content' that's updated regularly in a different way to a news article that doesn't change.

    3) Changes to a webpage's core content matters more than other areas

    Changes made in the main body of the article are far more important than other areas, such as Javascript, comments, navigation, etc.

    4) How often the content changes

    Content that changes more often is scored differently than content that only changes every few years.

    5) New page creation

    Websites or blogs that publish new webpages more frequently will earn a higher freshness score than those who only publish once in a while.

    6) Rate of new link growth may signal freshness

    If a webpage sees has an increase in the number of external sites linking to it, this could be seen as a sign of relevance to Google.

    7) Links from sites rated 'fresh' will pass freshness on to you

    Links from sites determined to have a high freshness score can raise your own freshness level.

    8) Traffic and engagement metrics may signal freshness

    Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance.

    9) Changes in anchor text pointing towards your site may devalue older links

    If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic.

    Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links.

    10) Older is often better

    The newest result isn't always the best. For older, less news-worthy topics, an in-depth, authoritative result that's been around a long while may rank highest.

    Google News

    11) Of course you can ensure that Google recognises that your content is fresh, and may immediately place you on the first SERP in its News section (or Top Stories on mobile), if you have successfully submitted your site to Google News.

    google news

    You can check the guidelines for Google News submission here.

    Christopher Ratcliff is the editor of Search Engine Watch.You can follow him on Twitter: @Christophe_Rock

    Want to stay on top of the latest search trends? Get top insights and news from our search experts.

    Related reading

    Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.

    This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.

    An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.

    Six months ago, Google's Accelerated Mobile Pages initiative was only available in the 'Top Stories' carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page.


    Source: Guide to Google ranking signals – Part 4: content freshness

    Who doing Black Hat #SEO first read #Google Core Search Algorithm Update

    Who doing Black Hat SEO first read Google Core Search Algorithm Update Penguin is a filter designed to capture sites that are spamming Google's search results in ways that Google's regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis. Is Penguin fully live? This real-time ... read moreThe Algorithm Academy: #1 Links When Google's algorithm was first launched, links were the primary factor in ranking. This was then abused by 'black hat' SEOs, who utilised massive link farms to get sites to the top of search ... read and can also really help propel your SEO. read more

    Google Launches "Penguin Update" Targeting Webspam In Search Results See our follow-up post, The Penguin Update: Google's Webspam Algorithm Gets Official Name Indeed, today's post makes a point of contrasting "white hat SEO" against "black ... manipulate search engine rankings…. We want people doing white ... read moreHow to Prevent Negative SEO Google's recent Penguin update was designed to reduce the impact that low-quality backlinks had on a website's natural search performance ... was happy about the change: the black hat spammers who utilize negative SEO to bring down their competitors ... read moreGoogle's Penguin Update: What You Need To Know To Ensure Your Website Can Be Found Being the biggest and the most popular search engine, Google often releases updates to its search algorithms. The purpose of these updates are to keep up with many black-hat methods in SEO (search ... their latest update to the search algorithm. read moreBlack Hat or White Hat SEO? It's Time to Ask Better Questions There are real strategic and tactical differences behind what we often think of as "white" and "black" hat ... search quality, this post is intended to be an honest look at the real choices you face when choosing an SEO path. The first question ... read moreHow to Survive Google's Pending Panda Update That way, you can ensure you're caught up to date, and decrease the chances this pending algorithm update will hit you where it hurts. (In your SEO, that is.) The first Google Panda update ... remember this is decidedly black hat SEO. read moreGoogle Keeps Tweaking Its Search Engine THESE days, Google seems to be doing ... fray early, first as Yahoo's chief scientist and then running an Amazon.com search unit. Google lured Mr. Manber from Amazon last year. When he arrived and began to look inside the company's black boxes, he ... read moreHas Google lost control of its anti-spam algorithm? In June, CNBC.com reported on a Google algorithm called Panda that ... he's a victim of what's called negative SEO, which goes like this: Company A wants to lift its search ranking over Company B, so it uses black hat techniques to promote Company B ... read moreBlack Hat SEO Technique Exposed- No.1 on "Payday Loans" We do not endorse using these kind of black hat practices. We only present them as they are being used and abused. Maybe Google will fix these faster. All for the sake of search transparency ... fix in their spam algorithm). First of all Google ... read more

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    Source: Who doing Black Hat #SEO first read #Google Core Search Algorithm Update

    Sunday, September 25, 2016

    If Google Is So Smart, Do I Still Need Local SEO?

    local-seo

    Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like:

  • "Is SEO Dead?"
  • "Is Technical SEO Only Makeup?"
  • "Do I Still Need Local SEO?"
  • ...are constantly popping up on industry blogs and news sites and confuse SMBs as to how up-to-date their digital marketing strategy is.

    Believe it or not, all of those posts are noting but fluff. It is easy to take someone's fear (in this case the fear of not being able to catch up with Google's algo updates, requirement innovations, AI revolution) and use it to your advantage to get your 15 minutes of fame. But in the end that's about all such articles can achieve.

    Google being smart and you having spotless online presence are two quite separate things.

    You need to understand Google's priority list. Let me tell you a 'secret': the well-being of your business is not at the top of that list. Google is not being smart with the sole purpose of helping your business rank high in Local SERPs, right on the contrary. It is trying to find your weak spots and actually assess whether you are worthy of showing up at the top.

    You need to prove your worth, you need to do it on a daily basis, and you need to do it better than your competitors … well, and better than the spammers in your vertical.

    The last one is quite a challenge even for a diligent SMB owner who has a history of quality performance, excellent customer support and feedback. And that's exactly why your business needs an extra boost.

    Let's discuss whether in the modern world of search you still need Local SEO and why is that so:

    Google Is Smart, Google Spammers Are Smarter

    Google is smart. As a worldwide preferred search engine (with few country exceptions), it has elaborated a strict system of quality guidelines according to which it assesses the actual value of the available online resources. The so-called ranking factors used by Google are in their majority revealed to the public, though their exact weights are still open for speculation.

    And as many 'smart' techniques Google uses to weed out the real and authority websites from the fake and low quality ones, it faces constant opposition by a wave of online hackers and spammers, who try to earn money on the expense of random loopholes in its algorithm.

    It is OK to trust Google to fight the spam in its own search results, but it is really naïve to believe that it is successfully managing all the threats, spam campaigns, the unfair competition, and hacker attacks against regular sites.

    There is always a 'smart geek', who prefers to employ his skills into tricking the system for quick and lucrative profit. We see it all the time in Local Search: verticals like locksmiths, cleaning, plumbing, and even high-end niches like legal advice and representation are overspammed. As a result common SMBs find it almost impossible to attract first page leads without investing in AdWords or into partnering with lead generation companies, the listings of which are already ranking on top of the given local search results.

    Google is indeed quite active when enforcing penalties aiming at such spammers. Unfortunately such campaigns have a lot of casualties and often affect regular businesses that don't understand how to properly manage their online presence, than real spammers who actually try to trick the system. What is even sadder is that spammers quickly rise from the ashes and switch to another strategy to revive their fake empire, while the standard local SMB victims struggle with months of zero SERP representation, inbound traffic, calls and leads.

    So while you calm yourself to sleep with the notion: "Google is smart," be honest with yourself and plan accordingly because spammers are often smarter. Can you risk it all, do nothing and hope that Google will figure out that you ranking on 2nd or 3rd page of local search is due to the numerous fake local businesses that have gamed their way to the top? I hope not.

    Google Maps Are A Mess

    Google Maps are a mess. Even Googlers admit it.

    "Maps is a mess. It's known at the highest levels, but we don't talk about it publicly"

    Google's reluctance to invest reasonable resources into the Maps project opens it up to constant hacker raids and spammer attacks. There's much to be said about Google maps spam, the most important of which is that countless fake business listings dominate the local SERPs. As a result the unaware online users fall victim and get ripped off by those unvetted and unliecensed contractors. What s more, the legitimate local companies start losing their business due to the decreased site traffic and inbound calls (which are stolen by the fake practitioners).

    Bryan Seely has been a Google top contributor and for years has been trying to fight the persistent map spam. His efforts and tips though were not recognized by Google. Disillusioned by the search engine's lack of interest in protecting the quality of its map service he tries to reveal publicly how easy it is to fake one's way into the top local results. Again his improvised 'cry for help' meets no adequate reaction.

    He even structures a list of advisable strategies to resolve the map spam problem in his recent book: Cyber Fraud: The Web of Lies , but still there is no evidence of whether his work has reached its target audience (Googlers).

    Map Spam is still an issue and your business could find it really hard to rank in the local search, especially if you are operating in one of the hot verticals mentioned above. Do you need Local SEO to boost your business above that unfair competition - I'd leave that decision at your discretion.

    Google Starts To Aggressively Monetize The Local Results

    Google starts to aggressively monetize the most lucrative of its search niches: the local search.

    What started as home service ads for local businesses like plumbers, cleaners, electricians and so on is now revamped to a top organic local search result, saying "Call Google to find a trusted local …"

    Both ad formats completely replace the standard local pack, so any attempt to pop up and grab the attention of the online user, if you are not paying for top placements, becomes harder than ever.

    Then there are the ads above the local pack called ads of nearby businesses and the ads within the local pack, due to which the standard 3 pack is now known as 2pac (1 ad listing + 2 local listings).

    But wait there is more: let's not forget the "promoted pins" in Google Maps and the standard ads on top of the search results that grew from 3 to 4 earlier this year.

    In such ad-heavy SERPs the non-paid standard local results are hard to be reached, let alone noticed if your business is way behind your competitors. Adequate Local SEO strategy is what can give your local business the edge and the ability to emerge from the cloud and reach its target audience, not Google.

    Google is smart to profit from its local search, so instead of leaving the fate of your business in Google's hands, be smart too and invest in a contingency plan: your own Local SEO strategy.

    * Adapted lead image: Public Domain Dedication (CC0) Public Domain, pixabay.com via getstencil.com


    Source: If Google Is So Smart, Do I Still Need Local SEO?

    #SEO #News Roundup: #Google Yet To Confirm a Penguin 4.0 Launch Date

    SEO News Roundup: Google Yet To Confirm a Penguin 4.0 Launch Date Almost two years ago, on 17 October 2014, Google launched its most recent update to the Penguin algorithm. Now, Google has confirmed that it has a release date for Penguin 4.0. This was announced by Google's Gary Illyes, when he responded to a Tweet ... read moreGoogle: No, We Don't Have An SEO Partner Program ... the page to confirm they do not have an SEO partner program. I did email Google about this and I also asked John Mueller about it yesterday in a Google+ hangout at the 41:37 mark. When I asked John why didn't they change the language yet - this was ... read more

    6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet - Whiteboard Friday Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I'm going to tackle a subject around some of these changes that a lot of us in the marketing and SEO fields thought Google ... Yet, every test we saw, even from those early launch ... read moreGoogle's Panda 4.0 Launch and How It Affects SEO Back in January we talked about the wide array of Google updates thrown our way, and how those wildlife titled changes widely affected search engine optimization. The launch of Panda 4.0 marks ... of SEO. But in the meantime, we're hearing good news. read moreUpdate: Google "Bad" SEO Update – Now named Penguin Update Google, by way of Matt Cutts, announced some weeks ago that a special SEO over optimization update will come ... of those domains which really lost visibility within the Google Penguin update. In the data I saw some striking losers, which suggests to ... read moreThe Only SEO Your Blog Posts Need I doubt this fantastic blogger ever focused on "Search Engine Optimization," yet her fan page is bigger than yours or mine will ever be. All you really need to know about SEO are ... Good news, you don't need to imagine because Google lets you ... read moreThe Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized That's why I'm going back to basics with SEO to help ... position in the Google search results. This is crucial even if your site is new. There are several tools and resources that can give you this information. Use Serps.com to check your site ... read moreI'm thankful for Penguin Recoveries During Panda Updates, for Manual Link Removals, and for the Disavow Tool [Case Study] It can be an SEO's best ... I thought we needed a Penguin update. More on that soon. The Disavow Tool Launches When I first spoke with my client in July, I explained that Google would soon launch a disavow tool, but that the date of the launch was ... read moreGoogle Algorithm Updates Cheat Sheet A few months ago, Panda became part of Google's core ranking algo. Penguin 4.0 is round the corner, and Google's mentioned that this update will make Penguin a real-time algorithm. RankBrain is all over the Web, and yet ... run a check is in SEO ... read moreYou&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?) I live tweeted this year's session and this is the roundup ... 4.0 was scheduled to go later in the week. Matt implied a weird series of events occurred (he was *very* vague on what those were exactly) that caused them to launch closer together than ... read more

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    Source: #SEO #News Roundup: #Google Yet To Confirm a Penguin 4.0 Launch Date

    Saturday, September 24, 2016

    Everything You Need to Know About On-Page SEO

    It's a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring your on-page SEO provides peak performance for your website and visibility for your target audience.

    Over the past few years, the on-page "rules" have changed drastically as Google tries to ensure they're delivering the best results. Now, a standard search result page shows pages that don't necessary have the exact match query—or keyword—in their title tag or meta description.

    Now, we're dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page.

    What is On-Page SEO?

    If you type "on-page SEO" into Google, Moz will tell you—through a featured snippet—it is "the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals."

    It takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That's how you have to think when you're developing the page.

    Think of these tasks as a benefit to your end user. You have about eight seconds to influence a visitor to interact with your website. The more interaction and engagement, plus the longer your users stay on the site, the better their experience.

    If you put effort into these categories and strategies, you'll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.

    Meta Tags

    Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.

    Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

    Title Tags

    There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

    The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

    If you're working in HTML, the code for the title tag looks like this:

    <title>Everything You Need to Know About On-Page SEO</title>

    However, the WordPress SEO plugin by Yoast allows you to create a custom title tag within the platform. Keep your title tags descriptive and short. Google recently increased the character limit for page titles to 70 characters before showing ellipses.

    Best practice is to ensure you stay below the character limit so your titles display properly. You can use Snippet Optimizer to simulate how your title and meta description will appear in SERPs.

    snippet-optimizer-on-page

    Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses.

    While it's recommended to use your core keyword within the title, Google is shifting toward relevance and semantics in the results. Users aren't blindly clicking on the first result, reading the titles and descriptions to find the best answer to their query.

    Meta Descriptions

    The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page's topic and the audience that will find value.

    A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions.  While there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page, it is recommended that you fill in the meta description for every page of your site.

    The best way to check which pages are missing a meta description is to run your website through Screaming Frog's SEO Spider. It shows you every URL under your domain, the meta description, and its length.

    Earlier in 2016, Google extended the length of descriptions for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they'll be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.

    Clearly outline what users will find on the page. Add your brand name and sprinkle in a keyword or two if they don't sound forced. Think about synonyms and other terms that will get the point across.

    This is the first interaction many visitors have with your brand. Make it welcoming.

    Tell users what's in it for them to click through to your site. Include an offer or call to action to entice a click. You'll also see some websites show multiple site links to direct users to the page they're looking for. My company, 1SEO.com Digital Agency, has multiple pages you can click on to find out more about the agency.

    1seo-site-links

    To find success and steady traffic to your site, it starts with your title and meta tags. Once you get the clicks, it's up to your user experience and quality content to maintain engagement.

    Heading Tags

    Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2's or h3's as users scroll down the page. These are used as subheadings.

    Use the headings to represent the different sections of the page. You'll notice the impact from both an SEO standpoint and a usability standpoint.

    headings-on-page

    SEO Factors

    As an SEO factor, complementing the title of the page with the words used in your heading tags should provide users with a clear view of what the page is about. The search engine algorithm compares the section of content underneath each heading tag to establish relevancy.

    Your headings should be used to structure the page. Make sure the content supports the heading.

    The primary keyword of the page should be included somewhere in your h1 tag. Avoid skipping the h1 on a page, as it lets both your visitors and Google understand its subject. Many blogs, especially those in WordPress, automatically include the title of the blog post as an h1. Make sure to look at the HTML version of the page to ensure the h1 tag is present.

    When it comes to headings, there are factors you want to avoid to maintain your presence in the search engines, notably stuffing unnecessary keywords in the tags.

    Don't use the same h1 tag on multiple pages of your site. This can have harmful effects on your SEO as Google won't know which page to rank for a query containing that heading.

    The Yoast SEO plugin on WordPress helps you understand how strong each page is. It analyzes on-page factors to help ensure your page is fully optimized. An added benefit, it alerts you of any issues with the page title, meta description, headings, images, content, and more.

    Usability Factors

    For landing pages and some blogs, keep in mind that your users are not reading the entire page. They're scanning and browsing quickly, looking for a section that answers their questions or provides value.

    Headings and subheadings split up the page, making the presentation look cleaner.

    Subheadings help users navigate throughout the page. If you're changing the subject or discussing a different aspect of the service, use h2s. If you break it down further and need a sub-sub-heading under an h2, use an h3 tag.

    Headings should not be overlooked. They hold more weight on the page than a standard paragraph <p> tag or a bolded word. Always be sure to keep your readers in mind when writing headings. They shouldn't sound—or read—like your forcing a keyword for the sake of further optimizing the page.

    URL Strings

    When it comes to writing URL strings, they should be short, concise, and easily readable. How can we create the perfect URL string?

    When analyzing the length of URLs, Ahrefs found that shorter URLs tend to rank better. The study looked at the length of the URL and a number of folders. They counted each root domain as one folder, and each backslash after the root as another folder.

  • http://domain.com (Folders = 1)
  • http://domain.com/folder1 (Folders = 2)
  • http://domain.com/folder1/folder2 (Folders = 3)
  • The report concluded that URLs with fewer folders tended to rank better, as well. Rand Fishkin of Moz said more folders can "create a perception of depth for both engines and users, as well as making edits to the URL string considerably more complex."

    From interior product or service pages to blog posts, the way we write URLs is an SEO practice that you must consider. Each word in your URL should be separated by a hyphen (-) and not an underscore (_).

    When you have two pages displaying almost the same content or information, set up a 301 redirect or canonicalization tag (rel=canonical) to the stronger page. This avoids duplicate content and shows Google which page to rank.

    Keep your URL short. The shorter the URL, the easier it is to share or embed while creating a better user experience. You want your readers to quickly identify what your page is about without seeing numbers, categories, symbols, or a mixture of everything included in the string.

    Utilize your primary keyword in the URL. Like other factors of on-page, don't let your URL string sound unnatural or forced with keywords. Try to make it around five words, clearly outlining the information your users will find.

    Don't leave your visitors left wondering what's on the page before they click. The title, meta description, and URL should make it clear.

    User-Friendly, Authoritative Content

    As Google crawls your page, they're looking to match user intent. Your content should clearly explain what product or service you're offering, or the exact topic of your blog.

    The internet is cluttered with content, and it's important that you ensure yours is unique. One of the most common sayings you'll hear in the world of SEO and content marketing is "content is king." In fact, SEO and content marketing do a lot of overlapping.

    They complement each other. Content involves the use of words—keywords—and writing for human value while still appeasing the search engines. This is what makes the foundation of SEO and the vast majority of your on-page.

    Think of content as having a conversation with your readers. Are they going to be interested or entertained? Or are they going to be bored and leave your site?

    When you create content, it must prove you're an authority in your field. The best content speaks directly to your customers, shows them the value you offer and entices them to read further or contact your company.

    To improve your on-page and SEO to increase your traffic, content must solve a user's problem while being well-written without spelling or grammatical errors. Be careful not to run into any problems by failing to adhere to the major Google algorithm updates.

    Be Aware of the Google Algorithm

    To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won't be found online.

    Jennifer Slegg wrote an informative and definitive guide to understanding the Panda algorithm. She quotes a Google spokesperson as saying, "At the end of the day, content owners shouldn't ask how many visitors they had on a specific day, but rather how many visitors they helped."

    Now, Panda is a core ranking signal, and you'll receive a boost in rankings if you are consistently meeting the expectations of your users. While continuing to roll out and update, make sure you focus on creating quality content that is optimized for a high-volume keyword and is written with the user in mind.

    As we move into the age of artificial intelligence, SEOs and marketers have been trying to figure out the effects of Google RankBrain. The machine learning system was implemented around the spring of 2015, and has become the third highest ranking factor.

    Search Engine Land answers frequently asked questions regarding RankBrain, where they attest it is part of the Hummingbird algorithm. The main point you have to consider, which has been said time and time again, is to write in natural language. That's the best way to "rank" under RankBrain.

    In the article, Danny Sullivan says, "RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for."

    RankBrain was put into place to help determine how to rank queries there is no historical data for. It has since evolved and is used in almost every query to affect the rankings of most searches, so be sure to optimize your content for the ranking signal!

    For best practice, answer user's questions in the least amount of time as possible. Google is garnering the ability to learn user intent and return the best results, especially with the rise of voice and natural language searches.

    Look at the long-tail queries and use a conversational approach to your content. While keywords play a significant role with your on-page SEO, Google is using semantics more and more to deliver the best user experience.

    Keyword Targeted Content

    While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

    All of this is available in WordPress pages and posts. But why is targeting a keyword important? Using them correctly will directly affect the return on your digital marketing investment. The more you understand about keywords, the better you will strategize with your marketing.

    Always make sure you're providing the most value for your brand by targeting keywords that have search volume.

    To get the most of your on-page, perform keyword research and be confident your company can convert for the targeted terms. There's nothing worse than appearing first in the results for a query that leads to zero conversions.

    Use Google AdWords Keyword Planner to see search volume, or analyze what your competitors are targeting with SEMRush. The Keyword Planner offers you similar variations of your keyword that you can include on the page for further optimization.

    Through content marketing, employ keywords strategically.

    Think about the types of keywords and what will work best for your company.

  • Informational Keywords: A term like "on-page SEO" when a user wants to learn more about a topic.
  • Transactional Keywords: Words targeting users looking to buy a product or service. Typically include adjectives like "best" or "top" and are more long-tail.
  • Location-Based Keywords: When users are looking for a local business or physical location.
  • To determine the relevance for a particular query, Google looks at LSI keywords, or synonyms for the searched keyword. LSI stands for Latent Semantic Indexing, determining patterns within the terms, topics, and concepts of a page.

    When writing long-form content, you can include LSI keywords more naturally. According to Bruce Clay,

    "In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term."

    The content shouldn't have just one focus keyword. Your goal with on-page SEO should be to rank for all synonyms and related queries.

    Back to the term relevancy. Though your focus keyword may have 50,000 monthly searches, your page can rank higher for the similar query that only has 1,000 monthly searches.

    Write content that will drive traffic from many related queries. The goal is to generate clicks and use the factors of your on-page to increase conversions.

    Internal Links and Outbound Links

    Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

    The actual practice of earning links is part of your off-page SEO strategy. Use additional content marketing, email outreach, and other creative ways to build links back to your site. Backlinko has published an all-inclusive guide to link building that offers value when you're starting your link building campaign.

    Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site's most important pages.

    If you include a new link on your homepage, it becomes easier for Google to see that you've updated your site with fresh content than crawling the entire site for the new material.

    The benefit of internal links is giving your audience further options to stay on your site. The more engagement to relevant pages, the more Google takes notice. Don't put an internal link in every sentence, but include multiple links per page to bolster your SEO.

    Optimize Your Images

    When you're adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image. The featured image of this article has a unique title and the alt-text of what this post is about.

    img-alt-screenshot

    Optimizing the alt tags gives Google another indication of what your page is about. The alt tag should be used to describe what's on the image, so we're back to relevance again. It won't make sense to have a picture of a Hummingbird with the alt tag "panda."

    Here's the value of the alt tag. Think about when the image won't load, what will the user see? The alt tag. Don't stuff your keywords into alt tags. Make sure they fit with the image and make the picture relevant.

    As Yoast says, "The image should reflect the topic of the post, or have illustrative purposes within the article, of course."

    Images play a crucial role in conversions. For SEO purposes, make sure they're scaled correctly. The larger the image, the longer your page will take to load. Scale the image appropriately and make sure it shows in the smallest possible size.

    We're living in a visual world, and while content is the most important, make sure your images are capturing attention, as well.

    Mobile Responsive

    For your page to be found relevant and your on-page SEO to improve, your website needs to be mobile-friendly and responsive in 2016 and beyond. Responsive websites provide the same experience with your brand no matter what device they're using.

    There are multiple benefits to making your website responsive and appeal to mobile users. You'll see a positive ranking signal thanks to the 2015 Mobile Algorithm Update that continues its aim to provide the best results.

    Over 50% of users are spending their time browsing and searching on mobile devices over desktops. Use the Mobile-Friendly Test Tool to understand how a Googlebot is viewing your page.

    mobile-friendly-on-page-seo

    To continue to provide users with the fastest and best experience, Google started showing Accelerated Mobile Pages (AMP) in the search results. Mainly beneficial for news outlets and articles, these pages load instantly and are easily identified with a lightning bolt symbol. The faster the load time, the more appealing it is for mobile users. You can learn all about AMP and its impact on your SEO in this article by Search Engine Journal staff member Anna Crowe.

    Remember that when users access your website or blog, chances are they'll be on their mobile device. You can check to ensure your website is mobile friendly through Google's test tool. If your site is not mobile-friendly, Google will outline what you can do to fix the issue.

    You'll satisfy your customers with its functionality, making your website more relevant.

    Site Speed

    sej-site-speed

    In today's technology age, speed is essential. We don't want to wait. If a page isn't loading right away, we find another website that will. Are you helping or hurting your user's experience?

    Nearly half of all mobile users will leave a site if it doesn't load within 3 seconds. Backlinko.com found that fast-loading websites are significantly more likely to rank in Google.

    Keeping visitors happy increases your conversion rate. According to an infographic from Kissmetrics, 58% of mobile users expect your mobile site to load as fast, if not faster, than the experience seen on a desktop.

    Optimize the site and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the speed.

  • Leverage Browser Caching
  • Optimize Plugins & Images
  • Use GZIP Compression
  • Switch to Faster Hosting
  • Clean Up HTML & CSS Coding
  • Eliminate Ads
  • Minimize Redirects
  • According to a report from Radware, image compression and optimization are vital factors in the speed of your website. The study says that images hold 50 to 60% of the total weight of the page. If your image files are too large, they could be dragging down the site's performance.

    There are tools you can use to ensure the performance of your site is up to your—and your visitors—standards. If you have a Google Analytics account, you can look at your site speed under the "Behavior" tab in the left sidebar.

    Other tools that provide performance tips and feedback on page speed, along with suggested fixes, include:

    The faster your website loads, the more engagement you'll receive. Once all other on-page SEO factors are in place, focus on minimizing the load time. Your customers will prefer your site to others.

    The Perfectly Optimized Page

    From the top down, make the use of your website seamless. From the appearance of the page to the backend technical aspects to the optimized meta information, the perfectly optimized page incorporates all aspects.

    Digital marketing is about communicating with your audience. Guiding them to make a decision while educating yourself on what aspects are benefiting your search presence. It boils down to this:

  • Relevance
  • Quality Content
  • Properly Written Meta Tags
  • Links
  • Marked Up Structured Data
  • Ensure you're providing Google with the right signals. Implement custom meta tags, title tags, headings, and always write quality content. Provide your visitors with the information they want, and learn how they interact with your site through analytical tracking.

    That goes into the technical side of SEO, away from the techniques and optimization strategies included on the page.

    When everything is in place, look into your Google Analytics and Google Search Console (Webmaster Tools) to see how your site is performing.

    As search engines cache and crawl your page, are they running into any crawl errors? This could hinder your performance. Crawl errors include broken links, dynamic pages, 404s, errors in the robots.txt files, sitemap errors, and more.

    Using some of the SEO tools and resources I have outlined in SEJ's Beginners Guide to SEO, you can test the performance of the site and see if you have any crawl errors. This means that some pages are not accessed easily by the search engine bots. Google lets you address and update the health of your entire site.

    Your goal is to generate conversions. Implementing these on-page SEO tactics will set a strong foundation that informs Google and entices your users.

    It will increase traffic, improve your search engine rankings for the most relevant keywords to your business, and drive leads. Do you have everything implemented for the perfectly optimized page? How are your results?

    Image Credits

    Featured Image: Image by Gregory Dyson. Used with permission.In-post Photo #1: bakhtiarzein/DepositPhotos.comIn-post Photo #2: Image by Gregory Dyson. Used with permission.In-Post Photo #3: Image by Gregory Dyson. Used with permission.All screenshots by Ryan Clutter. Taken September 2016.


    Source: Everything You Need to Know About On-Page SEO