ProRankTracker Review: Track Your Keyword Rankings Everywhere

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I do not track my keyword rankings that closely, except in a broad way. And that's to know whether my overall organic traffic is up or down. A few years back, I have listed a bunch of free Google rank checkers but realized later that free rank trackers do not work.

It may work at times when you randomly check it but free rank checkers are not something that you want to rely on especially when you are managing a lot of SEO campaigns or personally want to track hundreds of keyword rankings.

Meanwhile, if you want to track only a handful of keywords then the best way to track them is to do it manually. For instance, I use the Google Chrome extension SERPTrends when I want to track individual keywords without actually tracking.

That's right. SERPTrends is just a lightweight tool that shows the ranking changes of the listed URLs within the search result itself. So when I don't want to track any keywords, I just deactivate the extension and it's that simple.

On the flipside, if you want to track hundreds of keywords and is looking for a premium rank tracker tool then ProRankTracker could be your best choice.

Today, I'm reviewing this nifty rank tracking tool that allows you to track the rankings of your keywords on almost all the major search engines on the planet.

And I'm happy that this is a sponsored review as otherwise, I wouldn't have come across this less-known (oh, at least I didn't know) SERP tool.

As of now, I'm using my complimentary SEMrush account for all things SEO (including rank tracking) as it's an all-in-one SEO suite. And as I mentioned earlier, I use SEMrush's Position Tracking to monitor the overall organic traffic trends (like this) and since it supports "Competitors" I will know whether it's a broad-based change or not.

However, SEMrush's SERP checker is not as comprehensive as ProRankTracker. Moreover, SEMrush is good for tracking only Google SERPs. So if you want to track your keyword rankings on all search engines then you will need a premium rank checker and ProRankTracker is worth a try.

First things first.

Should you track your rankings?

Well, it depends. If you are writing (or created a website) as if Google doesn't exist (ideally, that should be the case) then you do not need any SEO tools. At all.

However, if you care about your organic rankings and have your own ranking goals then it's not a bad idea to track the ranking of your primary keywords. Otherwise, you wouldn't know whether you are doing better or not, don't you think?

Again, if you are an SEO (or is running an SEO agency) then sooner or later you are going to need a rank tracker anyway.

Meet ProRankTracker

ProRankTracker is a full-fledged SERP checker that gives you a comprehensive view of your website's rankings across all major search engines (includes but not limited to Google, Bing, and Yahoo).

The best thing? It supports local rank tracking (including map listings) and it means you can track keywords in almost any language and from any country or city. That's not all. It also supports branded sub-accounts and white label reports.

ProRankTracker is a cloud-based tool that automatically updates the ranking on a daily basis (plus on demand too) and it means that you don't have to download any software on your computer.

Oh yeah, there's a free plan too and that's good to track up to 20 keywords and its premium plans are relatively cheap.

When you login to ProRankTracker, you will see that everything is organized under six sections: RANKINGS, REPORTS, URLS & TERMS, SETTINGS, TOOLS, and ACCOUNT USAGE.

Note: You can click on the screenshots to open its enlarged image in a new tab/window.

RANKINGS

Dashboard

Dashboard is your home for everything. That is, it gives an overview of what's happening plus few stats (like the total number of keywords and URLs and sub-accounts that you have added) and it gives an overview of your keyword ranking changes over time. The dashboard is made up of widgets and it means that you can drag it and change the way it's organized.

When you get started, the first thing you obviously need to do is add URLs and Terms (that's what they call Keywords). I'm not using my domain name because my targeted keywords are really diverse in nature and that makes it difficult to fully explore this nifty SEO tool.

So I'm going to enter Wunderlist.com as my primary URL and I'm going to assume that Todoist.com is my competitor.

Don't Miss: Todoist vs. Wunderlist vs. Any.do: The Ultimate Comparison

Why Wunderlist and Todoist? Because I love both and they are in the same space targeting the same audience. And that makes it easy for me to explore and compare and review.

Here you go:

As you can see, I'm tracking the top 10 keywords on Google.com and Bing.com and it's using "20 terms" or the maximum "terms" that are allowed in the free plan. It also means that "20 terms" could be enough for a niche website that is not targeting hundreds of thousands of keywords.

ProRankTracker Rankings Discovery

When the URLs and the Keywords are added, ProRankTracker automatically discovers more keywords that you are already ranked for but is not tracking. And you can add those keywords with just one-click (provided your account supports that much keyword limit or else it shows a warning).

ProRankTracker Keyword Suggestions

And then there's a Keyword Suggestions tool that gives more keyword suggestions based on the keywords that you are already tracking and ranked for.

So I picked the keyword "task manager app" and it suggested the following keywords:

So yeah, I added all of them. Simple as that!

Now if you go back to the Dashboard (after a day or two) then you will see a dashboard that's full of insights.

Like this:

URL View

URL View shows a quick stats of all your URLs and its ranking stats (like this). It individually shows the ranking stats of all your tracking URLs. And it includes the daily, weekly, and monthly ranking changes plus it shows the organic keyword search volume data.

Term View

Term View on the other side shows a quick stats of all your keywords and its ranking stats (like this). If you are tracking hundreds of keywords then you can use the "Filter" to narrow down the results. That is, you can filter the results by groups, tags, devices, search engines, device, and more.

List View

List View gives a consolidated view of all the domain names that you are tracking plus it gives quick access to reports, graphs, keyword suggestions, etc. for each URL (like this).

REPORTS

Reports let you download the ranking stats of your keywords as PDF, CSV, or XLSX to your desktop or you can send it to your email or Dropbox or Google Drive.

Actually, it appears like ProRankTracker's core strength lies in its reporting feature. Because you will see that it's got a lot of options and can be heavily customized so that you get to see only what you want to see in your reports.

Reports are further subcategorized into Overview Reports, Progress Reports, Comparison Reports, and Benchmark Reports. And that's not all. It also allows you to share your reports with your clients or team members.

And you can use "Automated Reports" to automatically export your (daily, weekly, or monthly) overview reports to your email or Dropbox or Google Drive. Again, you can enable "Notifications" to set email notifications whenever there is a change in your ranking.

Overview Reports

I'm not going to explain "Reports" in a comprehensive way as I imagine picture screenshots says more than any number of words. ;)

Overview Report

Here's a sample overview report.

Groups Summary

Tags Summary

Progress Reports

Progress Reports lets you track the daily or weekly or monthly ranking progress of your website. All you need to do is, select the URL and the time frame that you want to track.

Daily Breakdown

Here's a sample daily report. It may not appear comprehensive to you but that's because I'm tracking the rankings of only one URL.

Comparison Reports

Comparison Reports lets you compare the rankings of a given set of keywords on different URLs or search engines.

URLs Comparison Report

URLs Comparison Report allows you compare the rankings of multiple URLs for the same set of keywords. So you need to make sure that you are tracking multiple URLs via ProRankTracker.

When I created my first campaign, I added only one URL (i.e. wunderlist.com), so I had to create another campaign with multiple URLs (as shown below) to review this feature as ProRankTracker doesn't allow you add more URLs to an existing campaign.

Adding URLs (with keywords) to compare:

Adding a new comparison report:

The result:

Pro Tip: ProRankTracker does not have the option to add your competitor URLs. So what you can do is add your competitor URLs along with your own domain names and then use the URL Comparison Reports to compare the rankings of your website with your competitors.

Search Engines Comparison Report

Search Engines Comparison Report lets you compare the rankings of a single URL on different search engines.

Adding a new search engine comparison report:

The result:

Benchmark Report

Benchmark Report lets you compare the rankings of a single URL between two dates or weeks or months.

Here's a sample benchmark report (comparing two dates).

Export Log

Export Log lets you download all the reports that you have generated and they are automatically deleted after 24 hours.

URLS & TERMS

Add URLs & Terms

Add URLs & Terms lets you add more URLs and keywords to track.

Edit URL

Edit URL lets you edit your URL or assigned groups. It also allows you to add new keywords or remove/disable existing terms.

URL Groups

URL Groups allows to assign a group to a set of URLs so that you could track it with ease and you will see how useful it is to generate reports using predefined groups.

Term Tags

Term Tags lets you group your keywords and it makes tracking and monitoring easy and simple.

SETTINGS

ProRankTracker doesn't give you a lot of options in its settings (except the obvious ones). Anyways it's worth to mention that it supports white label reporting, sub-accounts, and integration with Dropbox and Google Drive.

PRICING

As you can see, the major difference between the different pricing plans is its ability to track keywords (or terms as they call it).

Term & URL: What You Need To Know

One Term = 1 search term tracked for 1 URL on 1 search engine.

Every URL/Term/Search-Engine combination counts as 1.

Every Local combination (i.e: different city) or a Mobile combination (different mobile device) counts as 1.

The terms limit of a plan is Total.

It basically means that if you want to track 5 keywords (of one website) on Google's 4 local sites (say, google.ca, google.com.au, google.co.in, and google.de) or on 4 different search engines then you will need a total of 20 terms.

ProRankTracker does not have a free trial and that's a problem. They do have a free plan but that's good for nothing if you want to track hundreds of keywords when you get started.

ProRankTracker: Pros & Cons Pros

Offers a free plan.

Supports 187 local Google websites and 32 local Bing websites.

Exact search volume even for keywords that are getting less than 100 monthly searches.

Also supports, Amazon, Ask, AOL, Yandex, Yahoo, etc.

Can track rankings on YouTube.

Can update the rankings on-demand.

Automatically shows keywords that you are already ranked for.

Automatically suggests related keywords to track.

No desktop software to download.

Can track mobile rankings.

Offers white-label reports.

Supports sub-accounts.

Can export reports to desktop, email, Dropbox, and Google Drive.

Live chat support.

A premium rank tracker that's affordable.

Cons

Doesn't offer a free trial. However, they do offer a 200 terms free trial when you contact them (it's not mentioned on the website to avoid abuse of the system).

The dashboard can be confusing until you figure out the different options and menus. Anyway, they say this tool is for the advanced users.

They are offering you a lot of options but the the user interface isn't that great.

Tools are not displayed in an organized way.

You can't enter competitor URLs.

Average copywriting (though it doesn't matter if the tool works for you).

Closing Thoughts

ProRankTracker is a nifty SEO tool that's all about reports. Of course it's got tools like rankings discovery, keyword suggestions, etc. but at the end of the day, it's all made for generating comprehensive reports.

If you have a niche website then ProRankTracker's free version could be enough for you. On the flipside, if you are a blogger then you probably need a premium plan as your targeted keywords go on increasing daily/weekly/monthly depending upon how often you update your blog.

Happy Rank Tracking! :)

Disclosure: This review was sponsored (?) by ProRankTracker. However, it hasn't influenced my views in any way as they paid for my time and not for a biased positive review.

ProRankTracker Review: Track Your Keyword Rankings Everywhere

4.33 (86.67%) 3 votes

Source: ProRankTracker Review: Track Your Keyword Rankings Everywhere

16 Local #SEO Fixes to Ramp Up Your #Rankings in 20 Days

16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days Local SEO has always been the saving grace of mom and pop stores when it comes to establishing their online presence. But, the local SEO landscape is changing at lightning fast speed. With Google reducing the Snack Pack to a three-pack and more ads eating ... read moreHow To Do Local SEO For Your Website in Five Minutes (or So) In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called "SEO". read more

Top 20 Local Search Ranking Factors: An Illustrated Guide I wrote this guide for marketers who are new to the field of local SEO and for local business owners who are flying solo in their efforts to market their companies on the web. Local Search Ranking ... select up to nine other categories for your business. read moreWhy Your Search Rankings Are Dropping (and 7 Ways to Fix It) And as long as your search traffic keeps going up quarter after quarter, you are fine. Is your SERP constantly dropping? Get to know these solutions to fix it ... in the idea that tracking rankings isn't useful as SEO has moved to a long tail strategy. read moreHow Long Does Local-Search Visibility Take? "1st I'll optimize your Google+ Local ... site SEO, normally I would get an average 10 spot jump within a month. Sometimes in 2 weeks. (Once had a site go from #16 to #2 for '[city] dentist' in 2 days which is pretty rare for an organic ranking ... read moreTEGNA (TGNA) Q3 2016 Results - Earnings Call Transcript After that, we'll open up the call ... regional and local clients across all U.S. DMAs. That number 80 is this week's number and it's growing by the week. It includes OTT distributors and programmers like Sling TV, Sony, Crackle, Zumo (16:20) and Tubi ... read moreThe Local Search Ranking Factors Local Search has truly arrived in the year since last year's edition of the Local Search Ranking Factors was published ... It's getting harder and harder, even for the Local SEO experts polled for this survey, to keep up with all the developments in ... read moreHow to Teach Yourself SEO in 30 Days After signing up to this course, you will receive one email per day for seven days explaining ... Improving Your Local SEO. Measurement is essential for implementing successful SEO strategies. You'll need to track data around things like rankings ... read moreHow to Take Your SEO to the Next Level So you've conducted keyword research, optimized every page of your website, and done some basic link building like setting up business profiles and local profiles ... now: 1. Ramp up Your Content Marketing Content is a huge part of SEO. read moreLocal SEO: Advanced Components This may be enough for a computer repair shop in Newark ... 61% of consumers to abandon your site. Although it's not always necessary, traditional search engine optimization and link-building still works for local SEO. In case I haven't made my ... read more

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Source: 16 Local #SEO Fixes to Ramp Up Your #Rankings in 20 Days

AWR Cloud

AWR Cloud (which begins at $49 per month) is a search engine optimization (SEO) tool that specializes in rank tracking that can do a little bit of everything across your business's SEO strategy. Of the three main categories of SEO tools—ad hoc keyword research, ongoing position monitoring, and website crawling—AWR falls primarily into the middle category. AWR, which stands for Advanced Web Ranking, is best known for and focuses most heavily on the search positions for which your site is currently ranking, and whether you're gaining or losing ground. On the rank tracking front, AWR Cloud has the best automated monitoring of the tools we tested. The platform's search engine and website comparisons and rankings across websites and keywords will keep your business up to date on every upswing and down-slide in content and landing page search rankings on a particular keyword or topic.

While the rest of its SEO functionality isn't quite as robust as our other Editors' Choices tools Moz Pro and SpyFu, AWR Cloud sports an intuitive interface for SEO users of any skill level. It isn't lacking for basic features across crawling, and domain auditing and backlinks. It covers ad hoc keyword research and targeting through Google Analytics and Google Search Console integrations. On the strength of its ongoing search position monitoring and ranking tracking plus a solid suite of complementary SEO functionality, AWR Cloud earns our Editors' Choice ranking.

Pricing and Plans

AWR Cloud starts at $49 per month for its Starter plan, which the company markets at small to midsize business (SMB) website owners. This plan gives you 2,000 keywords per month, but AWR doesn't otherwise cap users in terms of reports, tracked websites, users, social media tracking, or auditing and crawling. This lack of quotas on users, tracked sites or projects, and reports is atypical of the tools I tested and makes AWR Cloud a more affordable option as compared to other do-it-all SEO platforms such as SEMrush and Ahrefs that charge for more quotas and add-ons. There is also a free 30-day trial on all plans. The rest of AWR Cloud's pricing tiers are as follows:

Pro plan: $99 per month, marketed at "in-house SEO professionals," with 7,000 keywords per month.

Agency plan: $199 per month, with 14,500 keywords per month, and includes application programming interface (API) access.

Enterprise plan: $499 per month, with 35,500 keywords per month plus API access.

Best-in-Class Search Position Monitoring

AWR Cloud is among the most straightforward to use of all the SEO tools tested. The interface is a clean and responsive dashboard with a streamlined left-hand navigation similar bar with a home icon atop it and clearly labeled tabs: Rankings, Links, Google, Reports, Social, Crawling, and Settings. For the SEO novice, it's a far easier user interface (UI) to navigate than the more convoluted layouts of platforms such as Majestic, which on top of an antiquated design also inundate you with an overwhelming array of disparate tools. AWR Cloud packages its SEO features into one simple layout similar to a narrower tool like DeepCrawl, but with functionality closer to what the Editors' Choices offer.

When you first log in, the main Websites dashboard gives you at-a-glance position monitoring right away. This sortable list of all the websites you're currently monitoring shows each website with any associated keywords for which you're tracking search rank, along with a small trending graph, overall visibility percentage of your site across search results, and bright green and red Changes metrics showing your cumulative gain and loss in keyword rankings. Before you dig down into specific sites and keywords, AWR Cloud's search position scoreboard gets straight to the point.

For each website and collection of associated keywords your business is monitoring, you can then drill down into a deeper breakdown along with a number of associated ranking tools. In the Overview section of my PCMag test website, AWR Cloud gave me a host of metrics and rankings stats right away. I saw that my site had a visibility percentage of 77 percent across the keywords I'm tracking and various search engines, the "ranked value" or how many times the site has appeared in Google Search Engine Results Pages (SERP), along with how many keywords have moved up or down in rankings over a given time period. In the interactive line graph below the headlining stats, I was able to toggle the time period to anywhere from a week to six months.

Below that are a number of rankings distributions, showing the percentages of my website's tracked keywords holding the top spot in search results, top three, top five, top 10, and top 20. Below that I found several interactive pie charts breaking down those SERP rankings and page distributions even further, along with how many of my keywords were ranking as opposed to not ranking. For each metric is always a plus/minus showing change over my given time period, a button to view a full visibility or rankings report, and explanations of how AWR Cloud calculates each score and metric when you hover over a stat. Despite throwing a ton of information at you on every page, AWR Cloud always remains an extremely user-friendly experience.

Another ranking feature AWR Cloud provides is a Search Engine Comparison showing website visibility and keyword rakings compared across Google, Bing, and Yahoo search engines. There is also a Website Comparison engine allowing me to plug in another website and chart specific rankings on my tracked keywords in line graph and list format. There's also a straight-up Website Comparison allowing me to add multiple sites and compare standing on a particular one of my keywords on a specific search engine with a button on the top right to generate a Quick Report on that data at any time.

There's also a fair bit of keyword management associated with AWR Cloud's rank tracking. Tabbing over to the Keywords overview or scrolling down to the Keyword Rankings tab, I was able to view ranking breakdowns of specific keywords across the same custom parameters I could set with different search engines and tracked websites. The Keyword Rankings gave me plus/minus ranking changes for each keyword in addition to traditional metrics like cost-per-click (CPC), average monthly search volume, and a low or high "competition" score pulled from Google AdWords. While the competition score is a rather general and paltry substitute for the 1-100 keyword difficulty score found in our Editors' Choices and keyword research tools like KWFinder.com, I was given the option to integrate my Google Search Console account to pull in more granular data.

Plenty of the tools we tested offer some level of automated position monitoring, including Searchmetrics, SEMrush, and our other Editors' Choices, Moz Pro and SpyFu. None offered nearly the depth of rank tracking, search position comparison, or overall position monitoring vectors I found in AWR Cloud. It wasn't even particularly close. This is the no-brainer tool to see how your target keywords are performing.

Keywords, Crawling, & Link Tracking

Rank tracking metrics are baked into AWR Cloud throughout, but the platform also offers a capable array of functionality in keyword research, link tracking, and crawling plus a few standout bells and whistles. The catch with much of this functionality is that AWR Cloud prompts you to connect your Google Analytics (GA) and Google Search Console (formerly Google Webmaster Tools) accounts to access much of it, but every business should be checking Google's free SEO tool regularly anyhow. Going straight to the source, be it in GA, Search Console, or Google AdWords, is the most effective way to double-check the often conflicting numbers you may see from different SEO tools on the same metric (though Google has plenty of its own accuracy snafus, a fact regular GA users know well).

When it came to keyword research and management, I found AWR Cloud had surprisingly powerful keyword grouping and categorization. At any point, I had the ability to click into a keyword's options and create a new group for it or add to an existing group along with the ability to color-code keywords and groups. Once I connected GA and Search Console, I was able to pull those groups into reports and data visualizations mapped to Google's internal metrics. This isn't the tool I'd recommend for identifying target keywords as it doesn't have much in the way of related keyword suggestions or deeper landing page alignment (as do our other Editors' Choice tools, KWFinder.com, etc.), but once you integrate the Google services it's a usable feature.

The Reports tab is also lacking in built-in analysis. You can customize report templates and AWR Cloud lists all reports clearly in the tab, but the only option from there is to download or email the report in HTML, PDF, XLS, or CSV.

On the link tracking and crawling front, I was able to use the Website Auditor tool in the Crawling tab to run a quick domain scan on PCMag.com and find some site and server errors and SEO warnings such as duplicate content or images missing "alt tags" that are currently hampering SEO value on specific pages. The crawl was nowhere near as extensive or comprehensive as that of DeepCrawl, or other crawlers like Ahrefs or Majestic, but it was quick and effective at effectively giving me a "Cliff Notes" crawl of major surface-level issues. Same goes for the Links section, which populated a pretty barebones report of back-linked domains and landing pages, pulling session and pageview data from GA. It's not nearly the backlink analysis and profiling you'll find in Majestic or LinkResearchTools but it's enough to get by.

There are also a couple bonus features in AWR Cloud that set the platform apart. For one, it's among the few SEO tools I teste that incorporates social data into keyword metrics. It's pretty basic—the Social tab tracks shares of your site content incorporating target keywords across Facebook, Twitter, LinkedIn, Pinterest, and Google+—but Moz Pro and SEMrush are the only others pulling in the key factor of how social virality can affect SEO performance.

More uniquely, it's the only tool in this roundup with a dedicated feature for carrying out a key basic SEO function: keeping track of the changes Google makes to its search algorithm. Every tweak Google makes can affect your SEO strategy, and AWR Cloud has an option within its Google tab dubbed Algorithm Changes that monitors just that. Not only does it provide a changelog with descriptions of each update and a link to relevant blog and news coverage, but there's also an interactive line graph charting Google algorithm changes with your website's site visits, ranking changes, and visibility percentage. It's an invaluable feature that eliminates manual legwork for your business and helps AWR Cloud stand apart in the SEO tooling landscape.

A User-Friendly SEO Command Center

The most effective SEO strategy incorporates a complementary set of tools covering all your bases. Ultimately, you want a clear business workflow that identifies target keyword opportunities, crawls and optimizes your site to rank well on those pages, and then proactively monitors those rankings to keep you on top. AWR Cloud is an Editors' Choice because it does that third part better than any other tool tested in this roundup.

Editors' Choices Moz Pro and SpyFu are comprehensive platforms with deeper functionality and SEO recommendation features across all three areas, hence why AWR Cloud's score is slightly lower. Nonetheless, AWR Cloud sports best-in-class position monitoring that lives up to its Advanced Web Ranking acronym, plus enough keyword and crawling functionality to get by if your business is looking for a single platform that's affordable and easy to use. Not to mention it's also the only dedicated platform we tested that tracks Google algorithm changes. As a capable standalone platform or a killer ranking tracking tool in your SEO arsenal, AWR Cloud is an Editors' Choice.

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Source: AWR Cloud

What content to #Blog for #Google search success

What content to blog for Google search success It's diabolically simple. I have at least a dozen topics that you can write to immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What's more, they will be just about as evergreen ... read more15 Tools To Manage Your Editorial Content Calendar When there's a big industry event coming up, like announcements from Apple, Google or Microsoft ... topic, theme, blog category, content type, keywords and notes. It also includes US holidays. 2. Web Search Social's blog and social media editorial ... read more

Developing a Successful Content Marketing Plan Developing the right content marketing plan can play a significant role in the success of your ... tactics for coming up with blog ideas that work well: Use Google Keyword Planner to see what industry terms have a high search volume. Ask your customers ... read moreHow to Improve Under-Performing Content with Historical Blog Optimization What would you do for the secret to doubling your blog traffic ... about using that content in an email today, so why is it okay for your audience to be able to stumble across that piece of content and more through a simple Google search? read moreSEO 2017: 8 Crucial Rules For Dominating Google's Search Results From its earliest days, Google's core search algorithm ... over quantity. On my blog, Wanderlust Worker, which is arguably one of the most popular inspirational blogs on the web, I don't focus on pushing out tons of content; I simply focus on pushing ... read moreThe Thanksgiving Recipe for Digital Marketing Success #semrushchat Regardless of the reason why you need content, and whether it's for your business or your personal blog, you need to do it right. Our chat participants mentioned five essential ingredients for content marketing success. Let's check them out. read moreThis Is What You Need to Know to Bring Huge Traffic to a New Blog So what's the quickest way to bring traffic to a new blog? Create great content (I'm already yawning ... Step 1: Make a list of 25 bloggers in your niche. Go to Google and use the search terms like "topic" + "blogs" to find the influential ... read more3 Tips for Better Aligning B2B Content Marketing & SEO in 2017 My friend and colleague Ryan wrote up a nice post recently about increasing your odds of getting into Google Answer Box, if you're looking for more specific tips. Oh, I know, I know – this is obvious. As a content writer working in search marketing ... read moreA Pinterest Plan for Marketing Success Create great images for your content. New blog posts should get pinnable images, but how about freshening up some of your older posts, too? Look in Google analytics to see ... Check your existing group board success and consider joining or creating more. read moreSEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here's how to survive. 2. Rank for featured snippets or go home Search Engine Land contributing editor Greg Sterling recently asked on the LSA Insider blog, "Will (Mobile) SEO Soon Be a Thing of the Past?" His question relates to Google's tendency with Assistant and Home ... read more

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Source: What content to #Blog for #Google search success

Top 10 Cheat Sheets And Infographics To Help You Master Digital Marketing

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Since digital marketing first exploded into the marketing scene, it has been growing at an exponential rate, which can make it difficult for an aspiring digital marketer to become a master in the field.

Though marketing resources vary widely and include television, billboards and radio, what comes to mind when people are talking about digital marketing platforms are the internet, social media and mobile. The latter three platforms are subject to many changes and it is for this very reason that marketers find themselves struggling to stay on top of every trend and change.

This post comprises 10 digital marketing cheat sheets and infographics, which will help any aspiring marketer to get into the digital marketing field and capture relevant audiences.

Affiliate marketing

This is a form of internet advertising that allows individuals to market a company's products and get paid when they generate sales, leads or traffic for a website. There are four key players in an affiliate program and these include:

• The affiliate, who is the person marketing the product

• The merchant, who is the owner of the website or product

• The network, which is the company running the affiliate program

• The customer

Affiliates are paid commissions whenever visitors take a desired action. Affiliates can also join multiple tier programs that allow them to earn commissions from anyone they introduce into an affiliate network.

Common terms used in affiliate marketing

Cost per sale/ acquisition (CPA): Payment model where commissions are paid only when a purchase is made.

Cost per lead (CPL): Where payment is done when a visitor subscribes for a product or service.

Cost per click (CPC): A payment model based on clicks generated by an affiliate's efforts.

Pixel code or tracking code: This is a small-sized, transparent graphic that accompanies every affiliate link and is meant for tracking performance.

Banner Ad: A flashy electronic advertisement that is placed on a website.

Cookies: Text files that allow the affiliate software to track origins of conversions and which banners or links get conversions. Tracking can also be done using unique affiliate IDs that are embedded into the ad.

Direct linking: Where affiliate links don't redirect but go to a landing page.

Email link: An affiliate link contained in an email signature or newsletter.Text link: An affiliate ad that contains only text.

Here's an infographic detailing everything about Affiliate Marketing.

Email marketing

Among the most important but sometimes undervalued digital marketing resources is email marketing. By moving marketing into your inbox, you make communication personal as you can communicate directly with your target audience.

Why you need to learn about email marketing

• With one click of a button, you'll educate your whole subscriber list about your products and brand.

• Email is targeted, hence has a higher likelihood of generating conversions, creating relationships and building loyalty.

• Landing straight into your audience's inboxes ensures you remain top-of-mind.

Terms to make you sound like an expert email marketer:

Above the fold: This is the part of your email that is visible without any scrolling necessary. All relevant information should be in this section.

Bounce: This is when emails are rejected as spam or if they are undelivered to invalid addresses.

Open rate: This is the number of people who open your email and is calculated as a percentage of all the emails sent out.

Click through rate (CTR): Number of clicks generated by the link in your emails. If for instance you send 1000 emails and 100 people click on the link, your CTR is 10% (100/1000).

Larry Kim from Wordstream and Brian Dean from Backlinko came together to create this Infographic on CTR.

Subscriber: These are visitors who fill in a form on your website in order to access what you are offering. Subscribers become part of your email marketing list.

Email Marketing Cheat Sheet (infographic courtesy Marketo)

SEO

When you post your content to the web, or market any products online, you have to work at making that content or product visible to internet visitors. This is achieved through a process known as search engine optimization (SEO). You optimize by linking keywords or phrases that web visitors would often use when searching for your service or product.

Key SEO terms that you should always have on your finger tips

SEO is very wide and the terms below in no way represent all there is to learn about this fundamental resource for digital marketing. For a more in depth study into SEO, you can check this guide:

White hat SEO: these are approved methods for SEO, whose aim is to generate traffic and increase conversions for your website without compromising on user experience.

Black hat SEO: This is unethical SEO practice such as keyword stuffing or links that misdirect to other websites. Black hat is not allowed by search engines and could even lead to websites being delisted.

Search engine results page(SERP): If you query the search engine, the results it returns are referred to as SERP.

Keywords: These are commonly searched words or phrases related to a product or service. Linking content and products to keywords allows internet visitors to easily find them.

Long-tail keywords/keyword phrases: These are made of more than one word

Call-to-action: Messages that ask visitors to take action on your owned media. Examples include: 'click here', 'download', 'buy now', 'subscribe,' among others.

Link building: refers to efforts to get more inbound links to your owned media from other external media such as guest blogging sites or social media.

Metadata: This is data that summarizes your content. It provides information about your website to the search engine, making it easy for search engines to find the content and rank it. Metadata and metatags are displayed in search engine results, and determine the decision by an internet browser to visit your website.

Organic traffic: This is traffic that originates from internet search results. The opposite is paid traffic, which is generated from paid adverts.

Page rank/ranking: A number between 0 to 10 that shows how your website ranks on search engines.

Here's Rand Fishkin explaining how Old-school SEO myths still are around and he busts them in this Whiteboard Friday.

Learn more about SEO in this infographic which comes courtesy of: Webydo.

Content marketing

Another effective hence increasingly relevant digital marketing resource is content marketing. It's been tried and tested by small businesses and large corporations such as Microsoft and John Deere, and proven instrumental in generating large amounts of traffic and increasing customer retention. Internet Marketer, Neil Patel, explains how anyone can create a money-making blog in less than an Hour!

Key buzzwords of content marketing

Content: This is any type of written, visual or audio material available on electronic media such as websites, blogs or social media platforms.Content curation: This is different from content creation in that instead of creating new content, a content curator finds existing content on the web, extracts useful parts from it and then presents it to readers.Content distribution: This refers to the many ways that you can distribute content to your audience. You can find more in-depth information about content distribution in here.

Buyer persona: These are fictional characters that you create as a representation of the audience your content is targeted for. Working with personas in mind will help you to create the right content.

Editorial calendar: Refers to a road map that guides you on the type of content to create, the personas you're targeting, when to publish and which methods to use for distribution.

Evergreen content: this is content that stays relevant for many months or years to come. This type of content is extremely helpful as it continues to attract traffic without needing to create new content.

Influencers: These are people whose expertise or experience shapes an industry. Collaborating with influencers, will help your content marketing efforts.

A Beginners Guide to Content Marketing [INFOGRAPHIC]

via: Demandmetric.

Social media marketing

This is the use of social media platforms such as twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, and others, to gain traffic for your owned media. When used together with the other methods discussed in this digital marketing cheat sheet, social media creates a robust marketing strategy that allows your content to be shared, get followers, backlink to your media and increase real time engagement with your audience.

Key buzzwords used in social media marketing

Each social media platform is a monstrosity and has its own terminology unique. But to get you started, here are some of the terms you might come across or need to use often:

Comment: A response to a social media posting.

Reach: Number of times a post has been received and read by unique viewers/readers.

Social media optimisation (SMO): Practices used for generating traffic for posts through social media.

Social listening: Monitoring what people are saying on social media.

Social retargeting: Consolidation of potential customers into a pool that you can target with social media messages in future.Trending: When a topic achieves a lot of popularity.

Vanity metrics: Metrics that are viewed as intangible and immeasurable and whose ROI is difficult to determine. Examples include likes, shares and retweets.

Viral: When content is shared across social media platforms at a fast rate, this is called going viral. You can't predict or plan for your content to go viral.

Apart from this, having the right mindset of a Social Media Marketer is important and here are few social media skills that can prove to be helpful.

How to Feel Like a Social Media Professional (Infographic)

via: hostingcaptain.

Paid advertising/SEM

This is a marketing effort that involves paying for online advertisement in order to generate more traffic. Paid advertising is effective, but it should only be used to support and grow your other media. This is because when you stop paying, traffic could easily disappear.

There are 3 main payment models used in paid advertising:

CPM (cost per 1000 impressions): Under this model, an advertiser will pay every 1000 times an ad is displayed to a user, whether or not they clicked on it.

PPC (pay per click): Also known as CPC (cost per click), advertising costs are incurred when people click on an ad. This model has higher chances of conversion if the clicks are from people who are interested in your offering.

CPA (cost per acquisition): With this model, an advertiser only pays when a lead is generated. Though it tends to be more expensive than CPC and CPM, it has more guarantee of conversions.

Common terms used in paid online marketing

Bid price: This is the price you set as the budget you are willing to spend for an ad.

Ad copy: This is the advert. It includes the header, short description and URL. It displays at the top of the results page in the search engine.

AdWords: This is an ad network owned by Google and is the most used form of pay-per-click advertising. Other popular alternatives from other search engines include: Bing Ads and Yahoo search ads.

Landing page: This is the page that an ad link directs to.Impressions: This is the number of times your paid advert displays on the SERP when related keywords or terms are searched.

AdWords Infographic – A Beginner's Guide

via: Doyledigital.

Video advertising

A report by BI Intelligence shows that video has the highest click-through rate compared to other digital advertising resources.

It's no wonder then, that video has grown tremendously in its relevance as a resource for digital marketing.

Key online video advertising terms

Rich media: Ads other than still images, but containing features such as video and audio.Streaming: Transfer of data that allows for real-time video watching.Autoplay video: Video that plays automatically once a page is loaded

Cue point: A marker that triggers the point at which an ad will run within a video.

Bumper ad: A short brand advertising video that appears within another video and plays for less than 10 seconds

Linear ads: Ads scheduled within video content and will play before (pre-roll ad), during (mid-roll ad), or after (post-roll ad), the main video content.

Non-linear ads: These ads are placed within or over the video ad and run at the same time as the main video content. A good example of non-linear videos is overlay ads.

Overlay ads: An ad that shows at the bottom of the screen when the video is playing.

Interstitial ads: Video ads that load when transitioning from one web page to another.

In-banner videos: Videos embedded within an ad banner. The video plays when a viewer clicks on the banner.

Marketing automation

Due to the many marketing platforms at the consumer's disposal today, the buying cycle for any product will involve different touch points.

For example, a consumer's first point of contact with your product might be through an advertisement on TV. She may then turn to Facebook to learn more about the product and view customer comments. Eventually_ and maybe after a couple of days_ she'll go to your website or a store near her to make a purchase.

This is just but one scenario; each conversion journey will take on a unique path. To keep track of all these conversions paths, you need to automate.

Marketing automation is the key to connecting all your marketing channels, allowing you to chase immediate sales while nurturing future prospects. Automation also makes your analytics more efficient and dependable, it can allow you to integrate systems and undertake any customizations you want.

There's a wide variety of marketing automation tools to choose from and many give a free trial which gives you an opportunity to try them out before committing to a budget.

Retargeting

Retargeting (or remarketing) is a marketing strategy that works magic for websites that attracts a lot of traffic (approximately 5000 visitors monthly).

Retargeting is best put to use when you find that though other digital marketing resources such as content marketing are generating traffic, they are not retaining it or leading to conversions.

Retargeting uses cookies that anonymously track your target audience's web activities. Cookies allow you to serve ads whenever people who've visited your site are surfing the web as such people are more likely to take an interest in your offers.

Website

We cannot conclude this digital marketing cheat sheet without talking about your website.

All the marketing strategies that you invest your time, energy and budget in serve one main purpose: to increase conversions on your website. Your website forms part of your owned media and this means that have direct control over the kind of experiences you want to give your audiences. This therefore means that your website is the most important part of any digital marketing strategy.

Important website-related terms

Website terminology is very vast but for the purpose of this article, we'll restrict ourselves to a few marketing-related terms:

Accessibility: The ease with which your site is accessible on different interfaces and devices and to different people even those with physical handicap.

Anchor text: Text that refers to your webpage and accompanies a hyperlink.

Backlinks: Links that direct from other websites to your website.

Bounce rate: The rate at which people are leaving your website without navigating to other pages. A high bounce rate means that your navigation is not good or you don't have good content.

Conversion: This is when visitors become buyers. Conversion is the main goal of all digital marketing efforts.

Landing page: This is the page that a visitor arrives at first when entering a website. Advertisements are usually designed to direct traffic to a landing page.Website optimization: This involves structuring a website to make it search-engine friendly in terms of faster loading and good quality.

Here's the anatomy of a perfectly optimized page which will prove to be handy.

Essential Digital Marketing tools [Infographic]

Source: Smartinsights.

In conclusion

Digital marketing resources are growing at a dizzying rate. Mastery in this field therefore requires taking part in a comprehensive and current course. Deep-diving into the resources and strategies discussed in this online marketing cheat sheet will allow you to:

Keep up with current trends and changes taking place in the field of digital marketing.

Stand out from the crowd. Marketers find themselves battling to get their brands noticed as more companies turn towards digital marketing. A digital marketing course will give you better understanding of how to use the resources available to you to capture consumers' attention and get noticed in your industry.

Make use of digital analytics. By learning digital analytics, you will be able to monitor and collect the large train of online data left by customers, analyze it and apply insights to making decisions.

Become an effective marketer by finding the right digital mix for your company. The resources discussed in this digital marketing cheat sheet will not work in the same way for every business.

Create loyalty for your brand through intensified direct engagement with your customers.

Identify areas of overlap among the different strategies in order to maximize on budgets, time and human resources.

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Source: Top 10 Cheat Sheets And Infographics To Help You Master Digital Marketing

26 Questions to Ask Potential #SEO Clients

26 Questions to Ask Potential SEO Clients So you'd like to win some new clients? I recently wrote a post on Moz called '34 Questions You Should Ask Before Hiring an SEO Agency'. That got me thinking it would be great to have a similar resource which SEOs could use with potential or new clients. read morePPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services Your website is not ranking on the first page of Google for the main keywords that potential clients search ... take a moment to pause and critically assess the situation, ask strategic questions and even get a second opinion before you proceed. read more

My Evolution of Blogging, 12 "Pro Blogger" Tips & the #BeginningofME How To Set the Default Email Client on MacOS ... know what your potential could be. My over-arching recommendation? Start blogging now! It's quite addictive and extremely satisfying. If you have questions, please feel free to ask. While I'm not an ... read more34 Questions You Should Ask Before Hiring an SEO Agency Here are some essential questions you need to ask potential SEO agencies ... no reputable SEO company will guarantee rankings. Sleek proposals and sales patter alone can leave potential clients thinking they've found the right partner to work with, but ... read moreQuestions for travel marketers to ask before choosing an SEO partner With thousands of SEO agencies available, both large and small, it's important that tourism businesses ask the ... manner to questions or aren't willing to commit to a set communication schedule. The potential SEO partner should have a client services ... read moreDon't Get Fooled: 17 Questions to Ask Before Hiring an SEO Company If you're thinking about hiring an SEO company, I've put together 17 questions ... when you ask this question, they will respond by pointing to their track record that should include their past successes, current and past happy clients, and the respect ... read more12 Questions to Ask Before Hiring an SEO Expert So how do you vet an SEO expert when the days of the "quick fix" are dead and gone? See also: 14 Google Tools You Didn't Know Existed To understand the type of questions ... active clients they have. However, the most important question to ask is "What ... read moreSEO Services for the Work from Home and DIY'ers Ask yourself the follow questions to ... product or a service, an SEO professional can determine the best keywords and keyword phrases to find the targeted customers you need for your success. Once you have a steady stream of clients, more customers ... read more10 Questions to Ask When Hiring an SEO Consultant Here are 10 essential questions to ask when considering prospective SEO consultants: 1. May I have a list of current and past clients? A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact ... read moreThe Best Darn Local SEO Client Questionnaire Below are all the questions (I can think of) that the person working on your local SEO – even if that person ... who has the login info for those listings? 26. If I said that you should ask some of your customers / clients / patients to write reviews ... read more

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Source: 26 Questions to Ask Potential #SEO Clients

6 SEO Experiments That Will Blow Your Mind

In SEO, there's no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.

All of today's best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve.

That's why I love doing experiments. While Google may reveal a few bits and pieces of information, they'll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

Today I'd like to share six mind-blowing SEO experiments we did this year, what we learned from them, and what it all means.

1. Does Organic Search Click-Through Rate Matter?

We know that machine learning – including Google RankBrain – is changing SEO as we've known it. Already, Google uses RankBrain for every search, and it impacts "a lot" of queries.

Is RankBrain (or other machine learning-based elements) impacting rankings? If so, how? Well, that's exactly what wanted we wanted to find out: what's a good click-through rate for organic search.

For this experiment, we looked at a set of 1,000 keywords from Google's Search Console for the WordStream site. What we found is very interesting. In April, the average CTR for the top position was 22 percent. That increased to 24 percent by July and 27 percent by September.

So our data clearly showed that are top ranked results had its highest CTRs by September. Meanwhile, on the other end, the data showed that lower positions (4-10) were being clicked on less than ever.

Clearly, the click curve is bending. I believe this is exactly what you would expect to see from a machine learning algorithm – it's about providing the best answers (based on the highest user engagement), which means fewer people will need to scroll down and click lower results.

So does organic search CTR matter? YES! More than ever before.

2. Is Organic CTR an Organic Search Ranking Factor?

So we've established CTR is important. But what's the relationship between organic CTR and organic search rankings?

Numerous people who work at Google have said they don't use click-through rate for the purposes of ranking. But when they say this, they mean they don't use it as a "direct" signal. Could it be that clicks have an indirect impact on Google's search results?

We decided to find out the answer to this question with an experiment designed to figure out whether CTR impacts SEO rankings.

The goal of this experiment was to see whether there was any clear relationship between organic search CTR and organic search position. The biggest challenge was that separating CTR and ranking is like separating Kanye West from his ego.

So we attempted to isolate the natural relationship between CTR and ranking by taking the difference between an observed organic search CTR minus the expected CTR:

After looking at our data, we found that, on average, pages that beat the expected average organic CTR for a given position were far more likely to rank in the top four positions. These are unicorns! For example, a page that beats the expected CTR for a given position by 20 percent will likely appear in position 1.

Also, pages that failed to beat the expected organic search CTR were more likely to appear in positions 6–10. These are donkeys. For example, a page that falls below the expected CTR for a given position by 6 percent will likely appear in position 10.

So, based on the data, does CTR impact organic search rankings? It certainly seems that way!

3. Can Rewriting Your Titles Boost Your CTR?

So if you'll be rewarded for having a higher click-through rate, what's the best way to raise your CTR?

If people see nothing else, they will see your headline in the SERPs. Your content may be totally awesome – but they won't click on it if the headline is boring.

Recommended for You

Webcast, November 30th: Content was King in 2016, Will it Reign in 2017?

SEO has evolved. It's silly to write title tags like it's still 2008!

WordStream has been trying to move away from overly "optimized" "SEO titles" like this one: "Guerilla Marketing: 20+ Examples and Strategies to Stand Out."

That old headline followed "SEO best practices." The most important keyword was at the front and everything fell within 60 characters. But it's kind of a snore, right?

So we ran a little CTR optimization experiment. Our content and SEO manager Elisa Gabbert changed only the title of the post – to "20+ Jaw-Dropping Guerrilla Marketing Examples." The new headline is closer to this super-successful headline template that foregrounds the list format, the emotional impact and the content type (examples):

The article text, images, links, or anything else you can think of were left untouched.

After updating the headline, the article CTR increased to 4.19 percent (up from 1 percent) and it ranked in position 5 (up from position 8).

So can you increase your CTR just by changing your title? Yes!

Don't be boring! Write brilliant headlines that people will click on like crazy. (Just make sure the content behind them backs them up.)

4. Do Website Engagement Rates Impact Organic Search Rankings?

It's super important to create clickable headlines, but the goal isn't just to create clickbait. You also must have great engagement metrics. If people feel cheated and go right back to the SERP, Google can detect that.

Dwell time is really the thing that matters. And time on site is a much better proxy for dwell time than bounce rate.

My theory is that Google uses dwell time (which we can't measure, but is proportional to time on site) to validate click-through rates. These metrics help Google figure out whether users ultimately got what they were looking for (i.e., a successful search).

So do engagement metrics (bounce rates, time on site, conversion rates) impact organic search rankings?

To put this theory to the test, we gathered some engagement rate data. First, we looked at whether the bounce rate of the pages/keywords we rank for had any relationship to their ranking:

See that "kink" in the graph? Kind of hard to miss, right?

Landing pages that had a bounce rate below 76 percent were more likely to show up in one of the top four positions. But landing pages that had a bounce rate of 78 percent or higher were more likely to show up in position five or lower.

What about time on site?

This graph shows that if your keyword/content pairs have decent time on site, then you're more likely to be in top organic positions 1–6. If engagement is weak on average, however, then you're more likely to be in positions 7 or lower.

And how about conversion rates? This data shows that higher CTRs tend to lead to higher conversion rates:

Why is this? Because if you can get someone excited enough to click on your offer, that excitement typically carries through to a purchase or sign-up.

Higher CTRs, engagement rates, and conversion rates lead to more leads and sales. But I believe this data clearly shows proof that improving engagement metrics and conversion rates will also lead to better organic search rankings.

5. Do Engagement Metrics Impact the Selection of Featured Snippets?

Google's Featured Snippets, which appear in so-called Position 0 above the organic search results, come in the form of text, lists, images, and charts, among others. But how does Google's algorithm pick Featured Snippets?

First, I wanted to find out whether Google's traditional organic search ranking factors impacted whether your site gets snipped. So I looked at data for 981 snippets that the WordStream site has earned.

Clearly not. Otherwise, the top ranked position would get the snippet every time. Google is featuring snippets from content that ranks on page 2 to as far back as the 71st position!

Having on-page copy that is clear and concise is also clearly important. But, again, word count isn't the full picture.

So we dove deeper and investigated this page after seeing it as a snippet for searches relating to getting Bing Rewards points. We discovered two interesting things from our Google Analytics and Search Console data:

An unusually high CTR (21.43 percent), even though it had an average position of 10

Unusually high time on site (14:30), which was 3x above the site average.

So do engagement rates play a role in the selection of Featured Snippets? I absolutely believe so!

6. What's the REAL Relationship Between Organic Rankings & Social Shares?

We've heard about the ridiculously high correlations between social shares and organic search rankings for about five years now (see the ranking factor studies done by SearchMetrics and Moz). Many people have assumed that social shares are a ranking signal, even though Google shot this down every single time.

My belief was that it's not the visible social share counts that matter. What's more important is having high social engagement.

So we tested it out to find the real relationship between organic rankings and social shares. Here's what we found:

This data showed that Facebook posts with super high engagement rates (above 6 percent) also had an organic search CTR that beat expectations. In other words, if you have Facebook engagement that is 4x higher than average, you'll have an organic search CTR that is 4x higher than average.

Why is this? Well, I believe that the same emotions that make people share content on social media also make people click on those same pieces of content when they see them in the SERPs. This is especially true for headlines with unusually high CTRs.

The correlations were much stronger with unicorn content (those "blockbuster" pieces of content that drive 10-100x more traffic to your site than most of your other donkey content put together). Unicorns with high social engagement rates almost always had high organic CTR, and vice versa.

The correlations were substantially weaker with donkey content. Donkeys sometimes had high engagement rates, sometimes low engagement rates. The same was true with CTR, some high, some low.

So yes, high social engagement rates correlate with high CTR, and vice versa. That's the real relationship between search and social. It's all about how engaging your content is!

What Does It All Mean?

As these five experiments highlight, SEO is continuing to evolve in a way that rewards your pages and site based on how people engage with your content.

That means it's mission critical to optimize for engagement.

In other words: Optimize for PEOPLE! Write headlines that will make them click and then reward them for that click by publishing amazing and memorable content that will make them want to stay on your site and share your stuff.

Did any of these experiments surprise you? What SEO experiments would you like to see next?

Source: 6 SEO Experiments That Will Blow Your Mind

Why #SEO is at the Core of Content #Marketing

Why SEO is at the Core of Content Marketing To decipher this question, the first thing we need to understand is that SEO and Content Marketing are not separate concepts.The basic concept behind content marketing is to attract and retain customers by consistently creating relevant and interesting ... read moreWhy SEO should always complement your content marketing "What is the role of SEO in content marketing?" My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed by another question: "How should SEO and content marketing teams work ... read more

Avoid These Content Marketing Mistakes at All Costs Content marketing consists of two areas of expertise, neither of which are within the skill set of most people. The best solution for most people is to work through internet marketing services that can also help you with SEO ... That is why it is one ... read moreInsights from the 2017 B2C Content Marketing Study [Podcast] "Why 'White Hat SEO' Is Just Another Name for 'Beautiful Content Marketing,'" by Tyler Tafelsky over at Marketing Insider Group Insights from the fifth annual survey of B2C content marketers by the Content Marketing Institute and MarketingProfs ... read moreWhy SEO Is Actually All About Content Marketing The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In a previous post, I explained why SEO and content marketing are like PB&J. read more7 Keyword Research Tools that Will Revolutionize the Way You Look at SEO Keyword research tools play a vital role in content marketing when it comes to trending searches and ... This is a must-have in all SEO and Keyword research tool list. SEMRush may be a paid tool, but it is highly recommended for ecommerce websites ... read moreWhy Creating Great Content Is The Only Online Marketing Strategy You Need To Follow Online marketing is difficult. Have you ever talked to a marketing guru about online marketing? Don't they all give the same, vague, generalized advice when it comes to online marketing? First, they tell you to hire a SEO ... s why great content goes ... read moreFive Reasons Why Social Media Is Best For Content Marketing With people coming from diverse backgrounds, it is easier to create brand awareness and target the specific audience you want to for content marketing. Here are top five reasons why you should chose ... SERPs as a part of SEO will bring more traffic ... read moreWhy Effective Content Marketing Is Fantastic For SEO Social media marketing. Let me put things simply: effective content ... SEO produce something of a cycle of growth: the more reputable your brand is, the better it performs on search engines, which in turn leads to even more brand awareness. This cycle is ... read moreWhy Content Marketing is the New SEO Through content marketing. Do you want to know why content marketing is the new SEO? Then download this printable cheat sheet. Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing high quality content produce ... read more

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Source: Why #SEO is at the Core of Content #Marketing