#Google doodle marks New Year's eve

Google doodle marks New Year's eve The New Year is around the corner and Google has come up with an interactive doodle to usher in the New Year. The doodle consists of a five colourful birds sitting on a branch depicting the word Google. The birds are waiting for an egg wearing a 2016 sash ... read moreGoogle presents mysterious New Year's Eve doodle featuring unhatched egg Thursday's Google Doodle presented on the search engine's home page features a twist on a classic image of cartoon birds on a wire, dressed for a New Year's celebration with party hats and noise-makers. The five animated birds are accompanied by a large ... read more

Google celebrates New Year eve with an animated doodle Clicking on the link, you are directed to Google Trends for 2015, which shows all the major moments of this year. The doodle navigates the viewers to the search page of the 2011 hit 'New Year's Eve. You can explore India's saddest moments, Paris attacks as ... read moreNew Google Doodle Marks New Year's Eve Wondering what 2016 is going to look like? So is Google, and that's exactly what the latest Google Doodle represents. The interactive doodle brings back a popular cartoon trope with its depiction of five birds on a wire, with a shaking, bouncing, nearly ... read moreHappy New Year : Google Welcomes 2016 With A Doodle New Delhi: In tune with the New Year's Eve doodle, Google welcomed New Year 2016 with a colorful doodle ... The birds celebrate the new arrivals. This doodle marks the arrival of a new year with a fresh start, all new hopes, new resolutions and new ... read moreGoogle Celebrates New Year Eve With A Colorful Doodle To mark the festivity of the New Year's eve, the search engine posted a Doodle consisting of five colourful birds sitting on a branch depicting the word "Google". Death toll rises to 20 as severe floods threaten Midwest Local officials and the US Army ... read moreGoogle celebrates New Year Eve with a colourfully cute animated doodle 2016 was a year of ups and downs and like with every New Year's Eve, comes a special Google Doodle. One thing's for sure, this New Year's Eve doodle will clearly keep you waiting. Heading over to the Google Search page shows five colourful and ... read moreGoogle posts interactive Doodle on homepage to mark New Year's eve New Delhi, Dec 31 : Popular search engine Google on Thursday posted an interactive Doodle on its home page to usher in the New Year. To mark the festivity of the New Years eve, the search engine posted a Doodle consisting of five colourful birds sitting on ... read moreWhat Will Hatch Tomorrow In Google's New Year's Eve Doodle Google has an animated Google Doodle on their home page today for New Years eve. It is a image of birds on a branch, waiting with anticipating for the egg to hatch. Yes, the birds are in party hats. In fact, on the Google Doodle page Google says "check ... read moreGoogle doodle celebrates 'new year' eve, welcomes 2016 Google doodle is all set to welcome 2016 ... the others appear to be just waiting for something to happen. The doodle navigates the viewers to the search page of the 2011 hit 'New Year's Eve. 'From India's saddest moments to the Paris attacks ... read more

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No-Hype #SEO: A Realistic Formula To Making #SEO Work For Your #Business, Part 1

No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1 | AutoTraffic No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1 SEO (search engine optimization) has come a long way. After experiencing the "wrath of Google" years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done ... read more

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Source: No-Hype #SEO: A Realistic Formula To Making #SEO Work For Your #Business, Part 1

Organic Food For Thought: Our Top All Things SEO Columns For 2015

Everything you need to know about SEO, delivered every Thursday.

It's tough being an SEO practitioner. Every time you think you've got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing a website for organic search can often feel like trying to hit a moving target.

That's where our All Things SEO columnists come in. By sharing their insights and advice, columnists were able to help SEO newbies and veterans alike navigate the fast-changing organic search landscape throughout the year.

As with previous years, 2015 saw its fair share of major developments in the organic search world, each of which presented challenges as well as opportunities to search marketers.

In particular, we saw a huge shift in focus towards mobile this past year. On April 21, 2015, a day known within the tech world as "Mobilegeddon," Google released an algorithm update which gave a rankings boost to "mobile friendly" pages in Google's mobile search results. The mobile friendly update also gave greater visibility to app content within search results, which left search marketers eager to learn more about app indexing. Columns related to mobile search captured three of our top 10 spots this year.

Readers were also interested in "big picture" articles about Google. Two excellent thought pieces by Nate Dame, which focused largely on Google's evolving relationship with the SEO community, each garnered enough page views to break into the top five All Things SEO columns for 2015. Both are essential reading for those who want to gain a broader perspective on the state of the industry.

Top honors went to Adam Audette's piece, which explored how Google crawls and indexes JavaScript. Based on original research done by Merkle | RKG, this column offered concrete information on a topic which had previously been shrouded in mystery.

For these columns and more, check out our top 10 All Things SEO columns of 2015:

We Tested How Googlebot Crawls JavaScript And Here's What We Learned by Adam Audette, published on 5/8/15.Social Activity: Facebook 2498, Google+ 1357, LinkedIn 1092

5 Essential SEO Techniques To Master In 2015 by Jim Yu, published on 1/27/15.Social Activity: Facebook 921, Google+ 399, LinkedIn 614

10 WordPress SEO Questions That Took Me 10 Years To Answer! by Trond Lyngbø, published on 2/12/15.Social Activity: Facebook 1371, Google+ 526, LinkedIn 769

They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates by Nate Dame, published on 3/27/15.Social Activity: Facebook 585, Google+ 317, LinkedIn 621

How Google Won The PR Battle Over SEO, And Why That's A Good Thing by Nate Dame, published on 10/9/15.Social Activity: Facebook 779, Google+ 0, LinkedIn 473

App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing by Emily Grossman, published on 7/6/15.Social Activity: Facebook 552, Google+ 0, LinkedIn 503

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine by Tony Edward, published on 7/24/15.Social Activity: Facebook 1276, Google+ 0, LinkedIn 717

Research Reveals What It Takes To Rank In Mobile Search Results by Jayson DeMers, published on 10/20/15.Social Activity: Facebook 1917, Google+ 206, LinkedIn 557

Mobilegeddon Is Beginning, Not Ending by Bryson Meunier, published on 5/7/15.Social Activity: Facebook 662, Google+ 0, LinkedIn 620

7 Key SEO Activities That Can Now Be Automated by Aleyda Solis, published on 6/25/15.Social Activity: Facebook 1225, Google+ 298, LinkedIn 644

Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount. 

About The Author Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com. (Some images used under license from Shutterstock.com.)
Source: Organic Food For Thought: Our Top All Things SEO Columns For 2015

Meet the #Google Glass Enterprise Edition with new folding #Design

Meet the Google Glass Enterprise Edition with new folding design After taking wraps off the Google Glass Explorer Edition in 2013, the search engine giant announced a new version for business use in July, earlier this year in July. Dubbed as Enterprise Edition, photos and hardware details about the new Google Glass ... read moreGoogle Glass Enterprise Edition Hits FCC With Faster Wi-Fi, Intel Atom And Folding Design Google has already distributed hundreds of the Enterprise Edition to customers under the Glass for Work program. What remains to be seen, however, is if Glass will move from an internal "pet project" to a consumer version that empower a new generation ... read more

Google Glass: Enterprise Edition photos surface It will be interesting to see how it changes its approach when the new Glass is officially announced. Before this year ends, we're finally seeing the new and improved edition ... although design certainly wasn't the only thing that earned Google skepticism. read moreGoogle Glass 2.0 comes in a folding version The enterprise ... new technologies and would be spun off as its own entity within the company. The Enterprise Edition Glass is geared towards businesses, so it remains to be seen whether its design will be carried over to a consumer product. Google's ... read moreMore Google Glass Enterprise details reveal foldable design, rugged build and water resistance and although they've ended the Explorer program they still pilot the device in a semi-public way through the Google Glass Enterprise Edition. Select businesses are the only ones with access to this private continued development. That means new details ... read moreGoogle Wants You To Wear The New Google Glass At Work Google ... its new folding mechanism, the "Enterprise Edition" of Glass—as Google termed it internally—will not look very different to folks who weren't privy to the first version through the now-shuttered Explorer program. Its overarching design ... read moreRumored New Google Glass Looks A Whole Lot Like The Old Google Glass There's a new Google Glass reportedly on the way, but the wearable's update is more of a touch-up than a makeover. 9to5Google reports that the Google Glass Enterprise Edition will be more functional — adding folding arms like normal glasses with ... read moreGoogle Glass 2: What's the story so far? The CEO said he went to California to meet Glass' new team, but he didn't confirm ... and it looks like a screen from Google Glass. Update: 9to5Google has supposedly confirmed an "Enterprise Edition" of Google Glass is on the way - and that device ... read moreCost Efficient, Open-space Office Designs: Ditching Desks — and Privacy Adds Jim Williamson, workplace strategist/global practice leader at Gensler, the architecture and design giant: When architects and interior designers meet with clients, the impulse to move toward open-space ... New York financial institution where glass ... read more

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Source: Meet the #Google Glass Enterprise Edition with new folding #Design

#Google Will Spend $600 Million On Its 15th Global Data Center

Google Will Spend $600 Million On Its 15th Global Data Center Google has announced plans to build its 15th global data center at the former Tennessee Valley Authority (TVA) in Clarksville, which once used to be home to the Hemlock Semiconductor company, Google has set aside $600 million for this purpose. The location ... read moreGoogle Houses New Data Center in Repurposed Tenn. Plant Google will invest $600 million in the Montgomery County ... Tenn., to be the home of its 15th global data center. The company will reuse and repurpose as much of the existing infrastructure from the facility (originally built for polysilicon supplier ... read more

FROM THE HOME FRONT: Google data center effects far-reaching We now have the promise of a $600 million ... Google executive Joe Kava told me via telephone they're adding a 15th global data center in Clarksville-Montgomery County. Google will be transforming the Hemlock site into a vital data center to serve its ... read moreGoogle to launch data center in Tennessee, work on Alabama site starts soon Google's Southeast expansion continues with the addition of another data center in the fifth-largest city in Tennessee. The Tennessean reports Google will launch a $600 million ... giant's 15th global data center. In June, Google announced it would open ... read moreGoogle's plan to take over the world: Search engine to build ANOTHER half-billion dollar data center in the US Google is taking over more of the world with a 15th ... data center is the former TVA megasite once home to Hemlock Semiconductor. Over the summer, Google announced its latest data center in Bridgeport, Alabama. The company is putting in a total of $600 ... read moreGoogle a go: $600M Clarksville data center confirmed $600 million facility ... today we are announcing our 15th global data center in Clarksville-Montgomery County. We are now the proud owners of the former Hemlock Semiconductor site," he said. THE LEAF CHRONICLE Timeline to Google: From farmland to solar ... read moreGoogle Prepares To Build 15th Global Data Centre a data centre that will be Google's 15th globally, and its eighth data centre in the US. Built on a former Hemlock Semiconductor site, the data centre in America's eastern region is set to cost up to $600 million. State governor Bill Haslam seemed ... read moreGoogle a go: $600M Tenn. data center confirmed The company ended all speculation, announcing it has acquired the former Hemlock Semiconductor site in northeastern Montgomery County and will be transforming it into a $600 million ... home to Google's eighth U.S. data center, its 15th globally. read moreGoogle will spend $600 million to expand North Carolina data center Google said Friday it will invest more than $600 million in its North Carolina data center and take part in a new renewable energy program being developed by Duke Energy. The global technology giant will build a new facility onsite, bringing Google's total ... read moreGoogle Spent $7.3 Billion on its Data Centers in 2013 Google continues to pump big bucks into its data center operations, investing a massive $7.35 billion in capital expenditures in its Internet infrastructure during 2013. The spending is driven by a massive expansion of Google's global data center ... read more

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#Google# Ford will disrupt Detroit together

Google Ford will disrupt Detroit together (MENAFN - Arab News) With the auto industry on the verge of its self-driving future insiders and car enthusiasts have been gearing up for a clash of the titans pitting the lumbering giants of Detroit against the nimble disruptors of Silicon Valley. read moreGoogle and Ford Will Disrupt Detroit Together With the auto industry on the verge of its self-driving future, insiders and car enthusiasts have been gearing up for a clash of the titans, pitting the lumbering giants of Detroit against the nimble disruptors of Silicon Valley. But a new blockbuster deal ... read more

Google, Ford will disrupt Detroit together With the auto industry on the verge of its self-driving future, insiders and car enthusiasts have been gearing up for a clash of the titans, pitting the lumbering giants of Detroit against the nimble disruptors of Silicon Valley. But a new blockbuster deal ... read moreGoogle and Ford have reportedly struck a deal to jointly develop driverless cars pitting the lumbering giants of Detroit against the nimble disruptors of Silicon Valley. But a new blockbuster deal between Ford and Google to jointly produce autonomous vehicles is the strongest sign yet that the much-anticipated day of reckoning may ... read moreReport: Ford, Google to build self-driving cars together Google's new self-driving prototype car built in Livonia (Photo: AP) DETROIT — Ford and Google could be planning a joint venture to build autonomous cars, pairing the strengths of the two companies to get self-driving cars on the road faster. read moreGoogle and Ford will build driverless cars together, report says Google's self-driving software will give Ford a major advantage over other Detroit-based automakers that opt to develop their own autonomous vehicles. While Ford has been experimenting with its own software, Google already has cars on the streets of ... read moreWhy Google and Ford could be teaming up It's also notable that both Ford and Google have already started expanding to each other's territories. While Ford has opened a Silicon Valley research center in Palo Alto, Google has expanded its Detroit-area offices this year as well, where Ford ... read moreGoogle, Ford in talks on self-driving auto partnership Instead, it is forming a partnership with Ford to build self driving cars together, according to Yahoo! Yahoo adds that the deal is "non-exclusive", and that Google is free to work ... urban travel solutions. The Detroit-based company has been a louder ... read moreReport: Ford, Google to build self-driving cars together DETROIT FREE PRESS He said hundreds of people were working on the project in both Detroit and California. In September, Google hired former Ford and Hyundai executive John Krafcik as CEO of Google's Self-Driving Car Project and Google parent Alphabet is ... read more

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Source: #Google# Ford will disrupt Detroit together

10 Reasons Your SEO Campaign Isn’t Working

Search engine optimization is a strategy most of us can get behind, in theory--we know practically everyone uses Google and other search engines to find what they need, so having your business website rank highly in organic search results is a smart idea. But what separates the industry experts from the would-be-nice crowd (and what prevents many entrepreneurs from acting on SEO in the first place) is the value of return on investment as the ultimate priority. ROI informs whether your marketing strategy earns more money than it costs to produce or is just a waste of time and effort.

In your SEO campaign, if you're currently experiencing a negative or neutral ROI, consider these 10 mistakes and scenarios that could be decreasing it:

1. You're only "half in." SEO isn't a strategy to tack on to an existing list of marketing efforts. You can't put in 15 minutes a day and expect to see results. The more time and effort you put into SEO, the better results you'll see, and there's a minimum amount of effort required before you see any results--for example, if your onsite SEO isn't in order, it won't matter how much you allocate to other tactics like blogging and link building. Half-in strategies will make it impossible for you to achieve a positive ROI, so if you're going to pursue SEO, fully commit to it.

2. You're working with the wrong person or agency. While it's tempting to look at results as your biggest indicator of ROI, don't forget the importance of your cost basis. If you're paying too much for SEO, even exemplary inbound traffic results won't be able to secure a positive return for your campaign. Be prudent in your investment decisions; you can hire an agency or a full-time expert or work with freelancers to plan and execute your campaign. Each has advantages and disadvantages.

3. Your inbound links suck. Link building is important, but links have varying degrees of quality depending on their sources, contexts, and structures. One bad link in your inbound link profile probably won't hurt your rankings, but a pattern of spammy, manipulative inbound links can earn you a manual or algorithmic penalty, which can temporarily or even permanently remove your website from organic search results. Check your inbound link profile using a tool like Moz's Open Site Explorer to look for any links that could be holding you back--then remove or disavow them. To get good inbound links that build your brand and your rankings, start a guest blogging strategy.

4. Your content sucks. "Bad" content can refer to hastily written, poorly researched, unoriginal, or otherwise uninteresting content for your followers. If you post too much of it, Google will take notice, and you could earn an algorithmic penalty owing to the Panda algorithm, which is designed to detect spammy, "thin" content and penalize sites for having too much of it. It isn't enough to write blogs regularly; you have to offer audiences something valuable.

5. You're paying attention to the wrong metrics. I use the term vanity metrics to describe numerical metrics that don't especially matter to your bottom line. For example, having lots of followers on Twitter might seem important, but a follower count can't tell you how engaged your audience is with your brand. If you spend too much time trying to achieve these numbers, rather than building relationships that matter, your campaign will never take off. For help deciding what to measure, see What to Measure Weekly, Monthly, and Annually in an SEO Campaign.

6. Your priorities are wrong. There are many priorities for an SEO campaign--ensuring onsite optimization, producing regular content, building inbound links, and engaging socially are just a few of them. If you're spending too much time on a low-priority segment of your strategy (like posting news updates on social media) and not enough on a high-priority segment (like establishing relationships with relevant publishers in your niche), your results will suffer.

7. You're not targeting the right audience. It's not enough to rank highly in Google--you have to rank highly for search queries that actually matter. If you're a car dealership and you're ranking for keywords and phrases that have to do with class-action litigation, it won't matter how high you rank or how much traffic you get from those rankings. Make sure you're targeting the right segments of your demographics and updating your strategies accordingly. For help with that, see How to Identify Long-Tail Keywords for Your SEO Campaign.

8. Your conversion rates are poor. Conversion rates are the last gateway that could prevent an agnostic visitor from becoming a full-fledged customer. You might be getting thousands of visitors from search engine results pages, but if your conversion rates are low, none of that traffic will translate into meaningful revenue. Optimize your site for conversions with concise, compelling copy; simple, visible calls to action; and trust signals.

9. You have tunnel vision. Of course, it's possible that you're already earning a positive ROI and you just haven't realized it yet. Organic traffic and conversions are important for calculating the value of an SEO campaign, but they aren't everything. Think of the intangible and less-measurable factors that your SEO efforts have produced, such as increased brand exposure and an improved overall reputation. Be sure to consider these in your calculations.

10. You're impatient. Finally, remember that SEO is a strategy that pays off in compounding returns. During your first few months, it's normal and expected for you to see a negative ROI. As you start investing more time into the strategy, your ROI will increase, so don't be concerned unless you're already several months into a strategy with no clear results. For more information on how long SEO takes to start working, and what your expectations should be, see What ROI Can I Expect From SEO? and How to Set Realistic Expectations for Your SEO Campaign.

If you're just getting started in SEO, these are all things to avoid, and if you're already in the thick of a strategy, these are things to correct or resolve. Don't be surprised if it takes some fine-tuning; there's no guarantee or secret formula for success. Instead, your success will rely on a series of adjustments and evaluations that gradually get you closer to your intended goals.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Source: 10 Reasons Your SEO Campaign Isn't Working

#Bing vs. #Google: Which Search Engine is Best?

Bing vs. Google: Which Search Engine is Best? claiming that blind users prefer Bing's results over Google's by a 2-to-1 margin. But has Microsoft's search engine really advanced enough to pose a credible threat to Google? While you can test the comparison on your own at BingitOn.com, I've identified ... read moreBing Versus Google: Search Engine Showdown Bing versus Google: It's the modern-day version of Coke versus ... How simple is it to track down a certain factoid? Can either search engine find and deliver the best place to buy online? In the course of testing, we also rated Bing and Google on their ... read more

Bing vs. Google: Which Search Engine is Best? You might have seen the commercials online or on TV: Bing has been waging a marketing war on Google, claiming that blind users prefer Bing's results over Google's by a 2-to-1 margin. But has Microsoft's search engine really advanced enough to pose a ... read moreGoogle Flight Search vs. Bing Travel: The Search Engine Showdown However, when Google bought ITA Software, specialists in organizing flight data, it was rumored that something big was in store. Bing Travel is the closest competitor to Google. It too is a search engine ... determine the best flight search Web site. read moreSearch Engine Showdown: Google vs. Bing while I occasionally preferred Bing's results to Google for general searches, Google's ability to dig things out of the darkest corners of the internet is just too valuable. It's a closer call than I expected, but Google is still the best search engine ... read moreGoogle vs. Bing: Battle of the Search Engines ... Derrick Connell told Mashable that the goal of the new Bing is to "surface people, not web pages." What search engine is best depends on how you plan to use it. While Google's search may be best for gathering information about your favorite ... read moreBest Search Engine: Google, Bing, and DuckDuckGo Compared! We took off the gloves and starting with a search for "Shizzle vs Razer ... stuff, Bing is the best option for its rewards program. It's also a very good all-around search engine with accurate and fast results, it's just not as good as Google in the ... read moreBing versus Google: iPad search engine apps go head-to-head Bing for iPad, a dedicated iPad application that's available on the App Store free of charge, allows users to easily search Microsoft's Bing engine using Apple's ... from offering users a perfect solution. Google for iOS is an App Store heavyweight ... read more4 Search Engines That Combine Google & Bing Aaron recently highlighted some of the best ... to Google, Bing, and Yahoo in order to artificially affect the way the search results are presented. Whatever external pressure you apply, Specra gathers the results from all three search engines and ... read more

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Source: #Bing vs. #Google: Which Search Engine is Best?

#Google Gives Another #SEO Boost to HTTPS #Websites

Google Gives Another SEO Boost to HTTPS Websites Google's Webmaster team has just published new details, amping up support and the company's search engine technology for Web pages served via secure HTTPS connections. Back in August 2014, Google announced that the presence of HTTPS encryption would favor ... read moreGoogle Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives ... switching from your HTTP to HTTPS site for SEO purposes? Not so much. Google has been telling ... read more

Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google Google ... HTTPS ranking signal "over time" to "give webmasters time to switch to HTTPS." I am seeing this question a lot, from e-commerce sites that have SSL on their checkout forms. The answer is, yes, you need to still do something. This ranking boost ... read moreWYSIWYG Website Builders for Online Business Reliable hosting comes as a given with any Sitey web template for business websites. While building your website do not forget to integrate the Google analytics and SEO ... another useful integration which helps you monitor your business growth; it can ... read moreSites With Most Search Impressions Are Now HTTPS, Google Says Gary Illyes, Google's Webmaster ... some of the most dominant sites in search have recently migrated over to HTTPS. For example, Wikipedia recently migrated to HTTPS, a move so significant that its shakeups made headlines. Another site often seen on ... read moreGoogle To Reward Web Sites That Boost Security Google wants Web sites ... their sites. The company is giving a pretty significant incentive: it will reward those who do so by ranking them higher than sites lacking the added support to Transport Layer Security, also known as HTTPS encryption. Another ... read moreChina will stop ignoring Facebook's friend request Jobs networking site LinkedIn, for instance ... A partnership with local smartphone maker Huawei, which makes Google's handsets, should give it a boost. Facebook could persuade another domestic manufacturer like Xiaomi to pre-install its app on Chinese ... read moreSEO Disasters: What Happens When Google De-Indexes Your Site I've always been of the opinion that quality wins out and while you can tweak for SEO, chasing links through poor content is always going to raise some Google eyebrows ... bot can't). Another option is to use [Open Site Explorer](http ... read moreQuick SEO Tips to Boost Holiday Sales If your natural search visits and sales are falling short of your goals, try these quick search-engine-optimization tips to give them a boost ... But many sites aren't designed to convert visits to sales on every page. Take another look at the pages ... read more3 SEO tips to boost mobile app downloads But did you know that you can also use Search Engine Optimization or SEO to boost downloads ... the relevant websites or blogs that list the competitor app and write to the author to consider including a link to your app. Of course, give them a reason ... read more

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Source: #Google Gives Another #SEO Boost to HTTPS #Websites

#Google’s New AI-Powered Mobile Messaging Play

Google's New AI-Powered Mobile Messaging Play Google is in the midst of building a new mobile messaging service that will link to its artificial intelligence platform, along with chatbot technology. The link across all those offerings will be a competitive effort to joust with rivals such as Facebook ... read moreWeChat really wants you to understand what it's all about Connie Chan, a partner at venture capital firm Andreessen Horowitz, took a deep-dive into China's mobile messaging platform WeChat in early ... its vision to turn the Messenger app into an AI-powered personal assistant, the kind of functionality ... read more

BlackBerry Priv review: the Android phone that aims to save BlackBerry Thatâ??s the pertinent question surrounding the brand-new BlackBerry Priv smartphone that goes on sale Friday. This slider-style phone-the design conceals a physical keyboard-is the first BlackBerry to run Googleâ??s predominant mobile operating system. read moreBest of AppStorm in November I took to my own site and penned an article praising the new phone and OS. Being an Apple-focused site, I threw a bit of iPhone discussion in there, looking at Appleís ageing mobile interface ... and always impressive to play, Sauerbaten is an ideal ... read moreThe Technology Newsbucket: Google's war on content farms, Internet Explorer 9 woes and more Qt will continue to live on through Symbian, MeeGo and the non-mobile Qt industries and platforms ... "See, what you don't know is Nokia just doesn't have the right people to play in this new world. They needed to join the engineering teams at Nokia ... read moreWhen The Game Is Not Enough In the case of France, it’s pretty much all forms of mediaâ€"movies, animation, interactive drama, mobile phone applications ... creating the first movie-comedy when they used their new invention to film their gardener. Louis stepped on ... read moreMessaging service Viber brings its mobile games to users worldwide Mobile messaging app Viber is bringing its games to users ... Viber Candy Mania, Viber Pop and Wild Luck Casino allow players to connect with others on the messaging service to play together, track scores, show off achievements and send gifts. read moreGoogle Maps 4.0 for Windows Mobile supports Google Buzz ... the new version of Google Maps for Windows Mobile, 4.0, does add some Buzz functionality. The new Buzz layer allows you to see the locations of everybody using Buzz along with their location-aware messages. You can also make comments on other userâ ... read moreGoogle's ARC Beta runs Android apps on Chrome OS, Windows, Mac, and Linux A few days later, a hack revealed the project's full potential: it enabled ARC on every "desktop" version of Chrome, meaning you could unofficially run Android apps on Chrome OS, Windows ... cloud-to-device messaging, Play Games support, or any of ... read moreSamsung makes quiet push for new mobile OS Tizen to challenge Android messaging and other Samsung services. Google, however, benefited from more people using its search service, Google Play app and other Google mobile applications on Galaxy smartphones. Owners of Galaxy devices remain for the most part a slave to Google's ... read more

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Source: #Google's New AI-Powered Mobile Messaging Play

11 biggest SEO trends and events of 2015

It's been a tumultuous 2015 for search, perhaps more so than any other year.

With mobile optimisation becoming a 'do-or-die' component of your web presence, a massive shift in focus towards the user and Google letting many cats out of the bag when it comes to the ranking signals it uses, marketers have been faced with some major upheavals this year.

To help me unpick this tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events on the year and perhaps shine a light on what may come in 2016

Google opens up, reveals more than it ever has done before

The once reticent search engine… uh… hmm, my new year's resolution is to find a synonym for 'giant'… has spent much of 2015 being more open about its algorithms than in previous years.

Related articles

Here's Rohan Ayyar from E2M with the skinny…

"I think the fact that Google has taken to publicizing and discussing its algorithm changes in the mainstream media represents – here comes the dirty phrase – a 'paradigm shift' in the business of search engine optimization.

Take Mobilegeddon. While Google didn't exactly reveal this directly to a business or tech publication, they turned their practice of letting others discover algorithm updates after they were implemented on its head and pre-announced their intention of using a specific ranking signal. (HTTPS was already tested and in operation when they made it known.)

Possibly encouraged by the BBC and WSJ's coverage of Mobilegeddon, Google chose to directly reveal the deployment of RankBrain to Bloomberg. They didn't do that even with Hummingbird, which was a virtual overhaul of the core algorithm.

Taking the 50,000-foot view, you can see that Google, which puts the "SE" in SEO, has stopped talking to webmasters (bye, Matt Cutts) and started talking to journalists.

Neither Mobilegeddon nor RankBrain caused a radical shake up in search results. However, they were rolled out around the same time, arguably at the expense of traditional updates such as Penguin and Panda. This leads me to speculate that Google has a proactive, business-focused strategy in place to make big picture changes to their flagship product – the search engine."

The rise of the machines

As mentioned above, RankBrain is an artificial intelligence system developed by Google that helps process its search results using machine learning. Google stated that RankBrain has now become the third-most important signal contributing to the result of a search query.

This is pretty significant and you can understand the ensuing interest from anyone with even a passing interest in search.

Here is Rob Kerry, Chief Strategy Officer at Ayima, on Google's announcement…

"Google's RankBrain announcement came as a surprise to some, but the use of 'machine learning' is a logical step for Google's newly renamed Alphabet parent company, already heavily invested in AI for self-driving cars and automated homes. 

RankBrain makes Google more efficient at its job of interpreting and ranking web pages for the 3bn searches made every day. Humans alas are the least efficient and most fault prone part of any tech company, Google certainly isn't the exception to that rule. A growing sophistication in search spam techniques over the past few years has seen a panicked Google, hiring poorly qualified Search Quality Raters and junior staff, to manually vet SERPs and penalise websites. 

These fake Googlers have caused more harm than good in my opinion and are now flooding the SEO marketplace, with pseudo Google experts for hire. I for one welcome our RankBrain overlords, with a measured and fact based approach to ranking, interpreting and rating pages."

Mobilegeddon outta here!

And while we're on the subject, let's devote a few words to perhaps the most widely publicised event in search from 2015, Mobilegeddon.

As Cory Collins, content marketing manager for Page One Power explains, "the mobile update made it very loud and clear that Google's deeply investing in mobile and we all better get on board. If you were running a site in 2015 that offers a terrible mobile experience you're behind." 

Collins adds. "I also hope SEOs learn from adding "geddon" to such events, and that we stop with the sky-is-falling mentality."

Rob Kerry continues…

"Mobilegeddon must have been released on a slow news day, as it was the first time that I've seen SEO mentioned so prominently in the national news.

The ranking algorithm separation made complete sense for Google, with the method, intent and behaviour of searchers on a mobile device differing immensely to desktop.

Whilst the announcement was an anti-climax to most, it was a shot of adrenaline in the arm of many large brands that I know, who had neglected or pushed back on Mobile improvements to their sites up until now."

Google releases search quality guidelines

November saw the release of 160 pages of search quality guidelines from Google. 

While we're sure there's plenty that Google is keeping under its hat, the guidelines do provide some insight into Google's decision making processes.

The sections on content qualiy are interesting, as Google tells us more about what it considers to be low quality content. 

"We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Pages with low quality MC (main content) do not achieve their purpose well."

What Google didn't do

Despite Google making official announcements regarding RankBrain and Mobilegeddon, perhaps it's more telling to think about what Google didn't do. Cory Collins speculates…

"No update of Penguin across all of 2015 is a big deal. To me this signals Google isn't in a place where they have great/fine control over their machine learning algorithms. It's a very complex issue, but I believe if Google could have refreshed the data, they would have. This is significant in terms of Google's algorithms moving forward, particularly if they continue to invest in machine learning (which it appears they will)."

Stephen Kenwright, the director of search at Branded3, echoes this sentiment and its 'unknowability'.

"Arguably the biggest development in 2015 has been the approach of the Search Quality team. No Penguin update and little publicity around Panda has meant that the goalposts have been moved.

The biggest shakeups have been around 'core' algorithm updates – which have only been dissected only briefly and in only a couple of sources (with Glenn Gabe leading the charge) – so the specific pitfalls are unknown and as an industry we largely have to assume it's business as usual. The most publicised update – Mobile Friendly on 21st April – arguably had a negligible impact."

App indexing 

Google has been showing app-only content in search results for the last couple of years, but only content that matches the same pages on the web. However starting from last month, Google began showing some 'app-first' content and will also allow searchers to stream 'trial previews' of some apps they don't already have installed.

Here's Stephen Kenwright on how SEOs can take advantage of this: 

"2015 has been the first year this decade where the biggest changes in the SERPs have not come from the Search Quality team but from other teams – local in particular, and the developers working on app indexing – who have been taking up more real estate than before and really refining the algorithms powering their sections of the search results to an extent that it's no longer guesswork.

SEOs can now influence mobile app and local rankings more tangibly than before."

Customer Match

Perhaps the biggest PPC feature added in 2015 was Google AdWords' Customer Match, which gives advertisers the ability to upload a batch of email addresses to Google, ultimately providing targeting capabilities to specific customers that were previously unavailable. 

Jamie Smith, Vice President of iSpionage, elaborates:

"Not only can you advertise to those people but Adwords creates a "similar audience" list that to get in front of NEW potential customers that match the criteria of your current email list."

Jamie also talks about further paid search shake-ups:

"The second biggest change in PPC was that you MUST invest in CRO (Conversion Rate Optimization) or landing page testing in order to improve conversion as the cost per click (CPC) keeps going up. The only way to maintain profit if CPC continues to rise is to increase your conversion rate."

Changes in content distribution and consumption

James Perrott, stategy director at Zazzle Media, has this to say on how content was delivered in 2015:

"I believe content has changed this year more than any other with the introduction of a broader implementation of Google Answer Boxes, the increased consumption of content on mobile and the evolution of bloggers/vloggers.

The shift hasn't made links redundant, they're still very important, but we're beginning to move further and further away from them being the most important.

How content is being distributed and consumed is changing also, with digital PR, programmatic and social becoming a much more integral part of content distribution. A concrete distribution plan is the key to successful content marketing campaigns now. Hosting content with bloggers and posting it on your social feed just isn't enough anymore."

The dominance of the Knowledge Graph

Mags Sikora, co-founder of Period Box, charts the negative impact of Google striving to answer every question itself.

"While we focused on the creation of quality content, the constant growth of Knowledge Graph within the search results space, hasn't passed unnoticed. In 2015, Google Knowledge Graph started causing strong traffic drops across more types of websites, with the most worrying being Local Knowledge Graph for mobile users. 

Companies invest a lot into research and content creation to provide best answers to search queries, while Google pulls it out to show it directly on their search results pages. That reduces the need for users to click on the source of that information and as a result, reduces the amount of traffic coming through.

Since Google continues the development of Knowledge Graph, this negative traffic trend may be seen across the larger amount of industries and websites in 2016."

Are we closer to a seamless marketing experience?

Shreya Kushari, SVP of Search Marketing at DigitasLBi, North America, seems to think so…

"Search is not about the active hand-raiser alone; it is about being there for the moments that matter. 2015 has been the perfect year to help facilitate this as publishers have improved technology and targeting to help create a seamless marketing experience.

Whether it is search automatically targeting based on TV ads or search publishers tying remarketing lists to Brand DMPs, the conversation is about precision. 

In 2016, it will be interesting to see if Search publishers allow us to retarget based on DMP data and not necessarily connected to site visits. That will be the next biggest turning point in search." 

Google became less 'withholding'

Rob Kerry reflects on better times, and whether we will ever see our full referral keyword data again…

"It's almost four years since Google started withholding referral keyword data from website owners, as a whimsical nod to the plethora of privacy lawsuits and government enquiries that were mostly focused on the data collection practices of the search giant themselves. Like cake crumbs dropped from Alphabet's table, Google opened up its Search Console API to enable the download of keyword data in 2015. 

Whilst this won't tell us what an individual user searched for, it offers us the ability to match referring keywords to pages and harvest the related traffic data quite easily.

I've yet to see any evidence that the general public were concerned about a website knowing what they searched for to find a page in the first place, but at least this API release gives webmasters better visibility over which keywords are driving traffic."

Source: 11 biggest SEO trends and events of 2015

#SEO #News Roundup: #Google Shows Favour to HTTPS

SEO News Roundup: Google Shows Favour to HTTPS Tom Williams looks at the latest search engine optimisation news, including Google's push for HTTPS domains, search engine market share for 2015, and the 2015 Year in Search. Google has announced that it will begin to index HTTPS URLs in favour of HTTP ... read moreFans packed local theaters for highly-anticipated 'Star Wars: The Force News has not independently ... apocalypse after Trump's favour toward the columnist Katie Hopkins. Without him, Islam would continue to only be discussed in the context of violence and terrorism. Major League Baseball rumors roundup for December 17 Second ... read more

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released Ah: HTTPS — As Google ... SEO guide. Next, thanks again to all those who participated in the survey! As always, thanks to the Search Engine Land editors who participated in getting this edition of the guide updated, with a special call-out for our news ... read moreEditorial Roundup: Excerpts from recent editorials Given the reservations expressed about the idea recently by the Foreign Affairs Select Committee, not to mention the consistent opposition of Jeremy Corbyn, the Labour leader, this shows how fast ... always have voted in favour of them on principle. read moreHow to ensure you show up in a web search Fortunately, business owners and marketing professionals can follow a few guidelines to ensure your website shows on the first page in online search results, also known as search engine optimization (SEO ... favor location information. First, Google ... read moreBest Web Browser When a secure HTTPS page ... in our last browser roundup two years ago was that it didn't support hardware acceleration without mucking around with secret code. That's long been addressed and our only lingering concern is that Google may cater to ... read more3 FREE ways to analyse your website backlinks One of the topics I covered was SEO ... to Microsoft Access using the External data import option…. The Google data also contains links from within the same domain as the website. We recently used this information to analyse the links pointing to http ... read moreWhy won't Florida GOP leaders talk about hunting trips to King Ranch in Texas? Yet Florida GOP officials either said they don't know about the King Ranch trips or they won't talk about them. Sugar industry officials declined to comment. The King Ranch trips don't show up on ... "I had to Google it to find out what is was." read more50 Big Ideas, Predictions and Trends for Small Business in 2015 Out with the old, in with the new — 2015 is fast approaching, and that means a whole new year of new trends in the small business world and beyond. Business News Daily ... They [Google] maintain that, for now at least, the 'https' factor only minimally ... read more

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Source: #SEO #News Roundup: #Google Shows Favour to HTTPS

10 Reasons Your SEO Campaign Isn’t Working

Search engine optimization (SEO) is a strategy most of us can get behind, in theory--we know practically everyone uses Google and other search engines to find what they need, so having your business website rank highly in organic search results is a smart idea. But what separates the industry experts from the would-be-nice crowd (and what prevents many entrepreneurs from acting on SEO in the first place) is the value of ROI as the ultimate priority. ROI, your return on investment, informs whether your marketing strategy earns more money than it costs to produce or is just a waste of time and effort.

If you're currently experiencing a negative or neutral ROI in your SEO campaign, consider these 10 mistakes and scenarios that could be decreasing your ROI:

1. You're only "half-in". SEO isn't a strategy to "tack on" to an existing list of marketing efforts. You can't put in 15 minutes a day and expect to see results. The more time and effort you put into SEO, the better results you'll see, and there's a minimum amount of effort required before you see any results--for example, if your on-site SEO isn't in order, it won't matter how much you allocate to other tactics like blogging and link building. "Half-in" strategies will make it impossible for you to achieve a positive ROI, so if you're going to pursue SEO, fully commit to it.

2. You're working with the wrong person or agency. While it's tempting to look at results as your biggest indicator of ROI, don't forget the importance of your cost basis. If you're paying too much for SEO, even exemplary inbound traffic results won't be able to secure a positive return for your campaign. Be prudent in your investment decisions; you can hire an agency, hire a full-time expert, or work with freelancers to plan and execute your campaign. Each have their own advantages and disadvantages.

3. Your inbound links suck. Link building is important, but links have varying degrees of quality based on your link sources, contexts, and structures. One bad link in your inbound link profile probably won't hurt your rankings, but a pattern of spammy, manipulative inbound links can earn you a manual or algorithmic penalty, which can temporarily or even permanently remove your website from organic search results. Check your inbound link profile using a tool like Moz's Open Site Explorer to look for any inbound links that could be holding you back -- then remove them or disavow them. To get good inbound links that build your brand and your rankings, start a guest blogging strategy.

4. Your content sucks. "Bad" content can refer to hastily written, poorly researched, unoriginal, or otherwise uninteresting content for your followers. If you post too much of it, Google will take notice, and you could earn an algorithmic penalty due to the Panda algorithm, which is designed to detect spammy, "thin" content and penalize sites for having too much of it. It isn't enough to write blogs regularly; you have to offer audiences something valuable.

5. You're paying attention to the wrong metrics. I use the term "vanity metrics" to describe numerical metrics that don't especially matter to your bottom line. For example, having lots of followers on Twitter might seem important, but a follower count can't tell you how engaged your audience is with your brand. If you spend too much time trying to achieve these numbers, and not on building relationships that matter, your campaign will never take off. For help deciding what to measure, see What to Measure Weekly, Monthly, and Annually in an SEO Campaign.

6. Your priorities are wrong. There are many priorities for an SEO campaign--ensuring on-site optimization, producing regular content, building inbound links, and engaging socially are just a few of them. If you're spending too much time on a low-priority segment of your strategy (like posting news updates on social media) and not enough on a high-priority segment (like establishing publishing relationships with relevant publishers in your niche), your results will suffer.

7. You're not targeting the right audience. It's not enough to rank highly in Google--you have to rank highly for search queries that actually matter. If you're a car dealership and you're ranking for keywords and phrases that have to do with class-action litigation, it won't matter how high you rank or how much traffic you get from those rankings. Make sure you're targeting the right segments of your demographics and updating your strategies accordingly. For help with that, see How to Identify Long-Tail Keywords for Your SEO Campaign.

8. Your conversion rates are poor. Conversion rates are the last gateway that could prevent an agnostic visitor from becoming a full-fledged customer. You might be getting thousands of visitors from search engine results pages (SERPs), but if your conversion rates are low, none of that traffic will translate into meaningful revenue. Optimize your site for conversions with concise, compelling copy, simple, visible calls to action, and trust signals.

9. You have tunnel vision. Of course, it's possible that you're already earning a positive ROI and you just haven't realized it yet. Organic traffic and conversions are important to calculate the value of an SEO campaign, but they aren't everything. Think of the intangible, less measurable factors that your SEO efforts have produced, such as increased brand exposure and an improved overall reputation. Be sure to consider these in your calculations.

10. You're impatient. Finally, remember that SEO is a strategy that pays off in compounding returns. During your first few months, it's normal and expected for you to see a negative ROI. As you start investing more time into the strategy, your ROI will increase, so don't be concerned unless you're already several months into a strategy with no clear results. For more information on how long SEO takes to start working, and what your expectations should be, see What ROI Can I Expect from SEO? and How to Set Realistic Expectations For Your SEO Campaign.

If you're just getting started in SEO, these are all things to avoid, and if you're already in the thick of a strategy, these are things to correct or resolve. Don't be surprised if it takes some fine-tuning; there's no guarantee or secret formula for success. Instead, your success will rely on a series of adjustments and evaluations that gradually get you closer to your intended goals.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Source: 10 Reasons Your SEO Campaign Isn't Working

#SEO Tips For 2016 By #Google's John Mueller

SEO Tips For 2016 By Google's John Mueller In a Google+ hangout yesterday, John Mueller of Google was asked for his SEO tips for 2016. The question came up at the 26:06 mark into the video. He basically said mobile friendly is still important, look into AMP, Google should get better at JavaScript ... read moreWhat Google Says About SEO in 2016 In a recent webmaster hangout on Google+, Google webmaster trends analyst John Mueller spoke a little ... to get more by watching the entire video. Mueller answers a question about general SEO tips for 2016 (as transcribed by Schwartz): Oh man… I don ... read more

Google to Roll Out Accelerated Mobile Pages to Everyone, Get Your Content Ready Now According to Google's John Mueller, this is going to be "next year's hottest new website technology." Mueller also added that if you're a web developer, you're most certainly going to be asked about it. Whether you're an SEO, a developer ... read more6 Essential SEO Strategies to Incorporate in 2016 Google's John Mueller, said in a Google Hangout on Sept. 11 (at the 21:40 minute mark) that "over time, I think it [structured markup] is something that might go into the rankings as well." When it comes to SEO in 2016, these are some of the most ... read moreHow To Save On SEO Without Being Cheap ... as well as leading SEO industry authorities (like Google's John Mueller) is time well spent. What are your favorite cost-saving methods when it comes to SEO? Your opinion matters. Please share your thoughts and suggestions in the comments down below. read moreSEO News Roundup: Frustration at Panda 4.2's Slow Progress Those webmasters eager to see site rankings improve are in for the long-haul, as Google's John Mueller has ... avoid technical SEO mistakes. Download your free Technical SEO Best Practices eBook and discover our 15 best-practice tips for solid SEO. read moreWhat your business needs to know about web, digital changes Not only will a faster website increase user experience, but it can also affect your Google rankings. With HTTP/2, your website loads faster, and you may get a rankings boost. According to Google's John Mueller, by the end of this year or early 2016 ... read more10 Simple Steps Will Improve Your Business Blog Don't Overdo the Keywords ~ Search Engine Roundtable Industry observer Barry Schwartz shares the advice of Google Webmaster Trends Analyst John Mueller to a site ... Rob Parsons suggests some tips for improving the SEO and effectiveness of your blog. read moreA World Without Links? Some recent public commentary and studies have gotten many people thinking about the future of links for SEO and whether or not their days as the preeminent ranking factor are truly numbered. First, there was what John Mueller said last month in a hangout ... read more

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Source: #SEO Tips For 2016 By #Google's John Mueller

2016 SEO Predictions

Posted by Jonathan on Dec 17, 2015  | Tags: opinion

Once again it's that time of the year when we gaze into the future and come up with our SEO predictions. Last year we got mobile Armageddon right so hopefully we can do the same this year!

Accelerating the Mobile Web

After a busy year that included huge mobile search changes and now with Google announcing that it expects to be sending traffic to Accelerated Mobile Pages early next year, we're expecting mobile user experience and page speed to become more of a focus. With the New York Times calculating that more than half of data on news sites comes from advertising, mobile page load speed will become more important than ever.

Google's recently released Search Quality Guidelines state:

Mobile smartphones should make tasks easy, even for mobile users with a small screen device (i.e. size of smartphone, not a tablet). Users want results right away, at that moment, and may not be able to spend a lot of time to find what they are looking for.

Publishers like the New York Times have already signed up to accelerated mobile pages and Facebook is launching its own initiative called Instant Articles. Apple is also getting on the bandwagon with its new news app which is available on iOS 9 and Snapchat's discover feature has been around for almost a year.

Whilst AMP and Instant Articles might not be suitable for all sites and clients, it does expose a wider trend where the focus is on fast, useable, well designed articles that don't require a toolbar to navigate.

App Indexing

App indexing promises to open up content to users already loyal to your brand and to help increase the number of installs. There are over 120 featured Android Apps that have already taken the plunge. We're expecting App indexing to become even more of a hot topic in 2016 publishers and brands with big budgets will look to take advantage of this opportunity to gain even more mobile SERP real estate. Personally I'm not convinced that SMEs should try and leverage this; however I do foresee savvy marketers recognising this trend and understanding the impact an app touch point will have on the purchase decision journey.

Your Money or Your Life Pages

SEO as an industry is already well known for being full of jargon and buzzwords. Google's latest Search Quality Guidelines include: "Your Money or Your Life Pages" or YMYL. Google defines YMYL pages as "pages that could potentially impact the future happiness, health or wealth of users".

For the retail, financial services and charity sectors this is particularly important because Google is communicating that specific information and advice on YMYL subjects "demand a high degree of trust and need satisfying website information".

For SEOs the whole 160 page document is a real treat and a goldmine of advice and insight. It contains lots of practical examples of which sites exhibit the highest and lowest quality characteristics, with detailed explanations for each.

Any serious SEO should have already downloaded this guide and understand that this glimpse of Google's inner thinking is an opportunity to be savoured.

User Intent and Quick Answer Boxes

Quick answer boxes are already making a big impact on results and smart SEOs are already getting ahead of the competition by researching the types of queries that trigger these results and factoring it in their planning.

In the Search Quality Guidelines, Google introduces another new abbreviation to explain the concept. 

SCRB - "Special Content Result Block":

Special Content Result Blocks are designed to show content directly to users on the search results page.

Because mobile phones can be difficult to use, SCRBs can help mobile phone users accomplish their tasks very quickly, especially for certain Know Simple, Visit-in-Person, and Do queries.

Again Google is giving us details about the type of use cases that trigger SCRBs and defines a Know Simple query as a "simple fact that can be answered correctly and completely in a small amount of space". 

To take advantage of this opportunity I'm expecting more brands with high trust and authority signals to start doing more longtail keyword research to understand the type of Know Simple queries that their target audience is likely to make. They should be setting up the necessary structured data and optimising landing pages to directly answer users' questions. Again this ties up with my earlier point about smart brands recognising these long tail queries as an important touchpoint in leveraging the opportunity to create brand awareness and influence.

Conversion Rate Optimisation

In 2016 we're expecting to see closer collaboration between SEO and CRO (Conversion Rate optimisation) teams. Relevance and positive user experience have always been core considerations to both disciplines.

I'm sure many of you are already familiar with how the generic rankings can jump around a bit and it feels like Google is testing you when it moves you into the top 5 one day, only to move you back onto page two a day later. Whilst Google may not directly acknowledge that it is testing SERPs, we should recognise that they do have access to a lot of data points, such as the number of query refinements and time stamps between searches, to get a very good understanding about which results are driving positive engagement.

Again to take advantage of this, and not to waste the opportunity in higher search ranking positions, I think SEOs should look to move one step further than just ticking all the appropriate on page boxes and start looking at how they can improve user experience, using conversion rate optimisation and usability best practice. There's a whole plethora of CRO and usability knowledge that SEOs can start taking advantage of, and I'm expecting a diversification of skills in this area in 2016.

Well that's it. If you got this far, thanks for reading. Let us know if you agree or disagree with our predictions!

Jonathan

Jonathan is SEO group head at equimedia and when he is not working on SEO he is normally working on Analytics. He spends his spare time playing hockey and cleaning. Read more about Jonathan

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Source: 2016 SEO Predictions