Which Matters More In #SEO: Authority Or Relevance?

Which Matters More In SEO: Authority Or Relevance? If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The algorithm responsible for taking the world's information and organizing it into (usually) 10 entries is, as you likely know ... read more8 ways SEO has changed in the past 10 years Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy ... Google also boosted the visibility of high-authority directory websites in its search results. More generally, local searches ... read more

WordPress SEO 101: How To Find The Right Keywords For Your Site Overall, the importance of keywords ... Within the title, it also matters if a keyword appears in the beginning or toward the end. For more details on this very complex topic check our article on WordPress on-page SEO. It's also important to note that ... read moreSEO Bootcamp for Beginners Sites with blogs have an average of 434% more indexed pages than those without. Find a more detailed look at getting crawled and indexed by Google here. Despite rumors to the contrary, keywords are still very much relevant to SEO and picking the right ... read moreWhat Google Doesn't Want You to Hear About Link-Building for SEO Search engine optimization (SEO) is intimidating to the casual observer ... naturally favor sites that actually have baked potato recipes. That's relevance. Authority is more complicated; it's a measure of how trustworthy a site is. read moreSEO vs PPC – What to Invest In Interestingly, most of the new clients I meet are more enthusiastic ... a shift of budget to SEO would be the sensible next step. Throughout this post, you will have noticed that I've regularly highlighted the importance of combining both PPC and SEO. read moreA Brief History of Search & SEO And while the technology was somewhat infantile at the time -- just check out what the instructions looked like at first -- it was also a signal to the future importance of mobile in SEO. (Stay tuned -- more on ... had a higher authority in Google ... read moreThe Evolving SEO Techniques And How To Use Them In the growing world of technology, search engine optimization (SEO) still continues ... your website. The more high quality sites that you are linking to your website, the better your website performs. This is why it pays to link authority sites or ... read moreThe 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor For a small business, it can be more ... really matters fast. If that's all you have time to do, it should help you as a reference along the way. Every love story has the "how we met" story. Looking for someone to run your Facebook ads or SEO strateg ... read moreYes, Social Media Matters for SEO Link Building And what sites do you think generate natural inbound links that DO impact SEO ranking? You got it, the sites that have a trusted brand and lots of connections. Social media absolutely matters for ... support and has written relevant and timely articles ... read more

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