A common concern, or rather a mistake, nowadays is that many marketers and business owners struggle to decide:
Which tactic will help them grow their online presence further, SEO or content marketing?
There are tons of surveys and research over the web that show the importance of both:
All of this information leads to one thing: businesses must use both SEO and content marketing strategies to improve their website traffic.
This has a lot to do with consumer habits and preferences shifting greatly during the last years:
This is why the two tactics, while being separate things, need to merge together and be leveraged equally, to produce satisfying results.
Don't Do SEO for SEO's SakeWhen you think about merging SEO and content marketing effectively, it's important not to focus on older SEO tactics like keyword and link stuffing. Your main focus should be on creating relevant, valuable, high quality content for your audience, which will be backed up by SEO.
This is why you need to use keywords in your text naturally, without creating an impression that you just try to get people to your website. If you are ever faced with the choice of which one to compromise keywords or quality, quality has to win, every time.
Create Wikipedia ContentDepending on the industry, marketers can find tons of topics that will be a good fit for Wikipedia articles. Wiki articles are great because the website is focused on delivering the most accurate and relevant information to readers and thus, ranks higher (usually the first or second result) on SERPs.
If you struggle to find topics on what to write on, here is something to think about: Wikipedia deletes around 1000 articles each day (mostly because it's old and irrelevant now). This means for that there is a ton of wiki content out there that is being left with "dead links" all over.
You can just find those dead links, see which ones are relevant to your industry, pick a topic and set things right.
Focus on Evergreen ContentEvergreen refers to a piece of content that doesn't lose value overtime. This means that readers will find it useful today, and it will still be relevant in a few years from now. This way, your content won't be losing search rankings on Google and your investments into producing high quality content will continue to generate more and more visitors overtime.
In an effort to find evergreen topics, here are two tactics that work well:
Combining SEO and content marketing is one of the best ways to grow your website traffic and attract high quality (not just random!) visitors and leads.
Start with the tactics mentioned above and don't forget that online marketing is an ever evolving thing: keep a constant lookout for tactics that will help advance your business even further.
This is a contribution by Charles Dearing.
Source: Tips For Combining SEO & Content Marketing
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