Companies Will Spend $65 Billion on #SEO in 2016, Much of it Will Be Wasted

Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted Do you know what snake oil is? It's a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you'll see that real oil from snakes used to be prescribed as a cure for ... read moreThe SEM agency is dying (and what to do about it) There are two vectors against which companies evaluate agencies ... is tomorrow's commodity. And much as I wish it were true, most people don't wake up and think, "How can I work with more agencies today?" Spend too much time "in your business ... read more

App Store Optimization (ASO): Is It Really the New SEO? There are several different benefits that come from creating an app for your company—the biggest reason being the use of mobile phones and apps is only increasing. In fact, there have been over 25 billion ... SEO strategies; thus making it as much ... read moreRichard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it "Content farms" grow up and harvest billion-dollar stock market ... of a watershed in this progression. Much of the $300-million-plus in value HuffPo has built has been in playing very smartly by the SEO rules of the first decade of this century. read moreNew York's $54 Billion Health Care Hack In a nutshell, health care costs are strangling the state's ability to spend on any other ... Where are the companies that think they can take a tiny piece of the $800 billion in health care spending that goes to wasted or ineffective treatments, every ... read moreGoogle Branches Programmatic Into Other Ad Media In 2016 Expect Google engineers to experiment with new programmatic capabilities in 2016. That's the word from Joshua ... Programmatic, mobile and desktop will account for $21.55 billion or 67% of the total ad spend in the U.S. for display advertising, estimates ... read moreThe insider's guide to local SEO for real estate professionals Google Plus integration, on the other hand, is now downplayed and doesn't play much of a role ... Keyword research might be the most overlooked aspect of SEO. Although most real estate marketers will spend hours on their social media and content ... read moreStop Paying Lip Service to Data and Start Actually Tackling It This year, 87.9 billion consumer emails will be sent ... Moreover, 62% of companies' email deliverability ranks as "questionable" at best, causing wasted marketing spend, missed campaign opportunities, and valuable time and resources spent fixing ... read moreGlobal Business Travel Spending to Rise Throughout 2013 Global spending on business travel is forecast to reach $1.12 trillion in 2013, a 5.4% increase from 2012, with travel spend stabilizing ... travel market in the world by 2016." - India is quickly becoming a major global business travel market. read moreHoliday Shopping Tips From Behavioral Economists University of Minnesota economist Joel Waldfogel, author of "Scroogenomics," finds that Americans spend about $65 billion on winter holiday presents every year -- and that many of those billions are simply wasted, because a lot of people don't much ... read more

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Source: Companies Will Spend $65 Billion on #SEO in 2016, Much of it Will Be Wasted