#Google Names Two Highest #Ranking Factors Besides #RankBrain

Google Names Two Highest Ranking Factors Besides RankBrain Most of Google's rank algorithm is shrouded in mystery. We have to take them at their word when they say social media isn't a ranking factor (not directly, at least), and guess where factors that used to matter (like keywords) stand. Rarely do they ... read moreFAQ: All About The New Google RankBrain Algorithm RankBrain is Google's name ... top two. The Bloomberg article was no accident. Google wants some PR about what it considers to be its machine-learning breakthrough. But to really assess that breakthrough, it's helpful to know the other most important ... read more

The Difference between Link Building & Outreach (and How They Work Together) We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways ... list of factors that affect Google's ranking method.) read moreCould Google help Bernie Sanders win the 2016 presidential election? In a new study published by Slate researchers analyzed the top 10 search results ... which is the official name of the Google search algorithm. These two pieces of technology along with more than 200 page ranking factors that Google uses to determine ... read more5 SEO Trends You Need to Consider for 2015 Thank you for supporting the sponsors who make SitePoint possible ... Bounce rate and time spent on site are two factors Google takes into account as ranking factors. If users are bouncing away because of confusing navigation, you can be sure the search ... read moreGoogle: We're down with ODP Google's hypertext-based system for ranking search ... the all-volunteer ODP, toss in the chance that both search results and user experience might suffer in the wake of the integration, and you could anticipate an upset stomach or two at the company ... read moreThree years on from Google Panda, many travel sites struggle with traffic Yet one effect of these updates has been to upend the online marketing of several small and medium-sized travel sites ... share of the top three positions in search engine result pages (SERPs) in the past year, based on Google US ranking data. read moreAn SEO Audit That Will Help Your Business Climb The Search Rankings In fact, there was a minimum of 35 million impressions per ranking position, and 2.68 ... factors for search algorithms, after all, is the age of the site. Age matters to Google. As does high quality content. Look at the contents of your top 3 competitors ... read moreVulture's 100 Most Valuable Stars of 2013 In the second edition of Most Valuable Stars ... Vulture's exclusive formula weighs such factors as the stars' grosses, average Metacritic rating, tabloid popularity, chatter on Twitter, and a special Hollywood value as decided by a group of top ... read moreWith Spindle, Ex-Microsoft Engineers Rethink the Social Discovery App Bubbled up between these two camps comes Spindle ... speaking of his ranking system. "Now we're bringing that to social search." This structure speaks to the very essence of the app's name. As you may know, a spindle is used in spinning and ... read more

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Source: #Google Names Two Highest #Ranking Factors Besides #RankBrain

#Google Fined by French Privacy Regulator

Google Fined by French Privacy Regulator Google is once again in trouble with Europe's authorities about privacy. The company was fined $112,000 on Thursday by France's data protection watchdog for failing to comply with demands to extend a European privacy ruling across its global domains ... read moreFrench privacy regulator fines Google for not removing RTBF links outside of Europe French authorities fined Google $112,000 today for failing to remove RTBF links from the entire search index globally. The New York Times quotes French regulators, who argued that European privacy rules could only be effectively implemented if they have ... read more

Google Fined by French Privacy Agency for Not Removing Links France's National Commission on Informatics and Liberty (CNIL) on Thursday said it fined Google ... privacy could not depend on the "geographic origin of those viewing the search results". The California-based Internet company had removed links from its ... read moreFrance Fines Google Over Right to be Forgotten PARIS—France's data-protection regulator has slapped a fine on Alphabet Inc.'s Google for not implementing ... irrelevant or infringes on their privacy. Google vets requests, weighing privacy rights against the public interest in having that ... read moreGoogle And The French Right To Be Forgotten: Now We Have A Real Digital Globalisation Problem And this is, at root, what the current spat between Google ... and privacy laws is really about. This is a deep, deep and extremely important economic question: who gets to make the law in the US? The current insistence by the French privacy regulator ... read moreGoogle handed €100,000 fine by French data regulator Google has been handed a €100,000 fine by France's privacy watchdog over allegations that it has ... meaning that links expunged from Google's French, German or British sites were not stripped from Google.com. Last month, the US group offered ... read moreGoogle fined by French data protection authority over 'right to be forgotten' The French data protection authority said it has fined Google 100,000 euros ($111,720) for not scrubbing web search results widely enough in response to a European privacy ruling ... company did try to assuage the regulator's concerns in February ... read moreGoogle Hit With Fine On Privacy PARIS -- France's data-protection regulator has slapped a fine on Alphabet Inc.'s Google for not implementing ... irrelevant or infringes on their privacy. Google vets requests, weighing privacy rights against the public interest in having that information ... read moreFrance Fines Google $112,000 For Violating 'Right To Be Forgotten' Law Google can't seem to get away ... resulting in a fine of 100,000 euros ($112,000). The Commission Nationale de l'Informatique et des Libertes (CNIL), France's privacy regulator, said Thursday that applying its ruling on a global scale is the only way ... read moreFrench privacy agency fines Google for leaving personal links Google was fined $112,000 (100,000 euros ... While Google removed links from its French ".fr" domain, it didn't take them off the ".com" domain visible to European web users. The right for people to have these links removed "must be carried out on all ... read more

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Source: #Google Fined by French Privacy Regulator

Digital Marketing: Losing Google's Holy Grail Won't Send the Temple Walls Crashing Down

By Regina Gilloon-Meyer. correspondent

Mar 26, 2016 at 9:21 am | Print View

Finding the Holy Grail is the stuff that movie legends are made of but, apologies to Indiana Jones, the recent angst over losing Google's right rail for paid search ads — now that was real drama.

The Google Adwords program was one of the original forms of paid advertising on the Internet, and it long has been a stalwart in the digital marketing world. The idea was simple: Potential customer enters a search phrase or question related to a business or service and, for the right price, an ad for your business pops up on the first or second search engine results page (SERP).

The look of those SERPs has changed over time, and each incarnation has sparked speculation and apprehension. Dropping the right-rail ads is no exception.

Moving Targets

Before the most recent change, the standard layout on the desktop for paid search ad results was three ads on top, four on the right rail, and maybe one or two on the bottom. Then one day a couple of weeks ago, the right-rail paid ads were gone. Poof! Cue shock, awe and major drama among some marketers.

In the new format, Google is placing four ads above the organic search results (as opposed to three) and three ads at the bottom, below the organic search results.

Google says the changes are all about a better user experience for both desktop and mobile users. In reality, the right-rail ads haven't been showing on mobile search results for quite a long time now.

Pay to Play

When search engine marketing specialists saw Google's latest shenanigans, heads began exploding all over the Internet. What would it mean? Would cost-per-click go up? Will rankings drop?

Will the consequences match the hype? Probably not. It's true that if you want the top spots on the SERP (and you do), you have to pay the piper. But so far, marketers haven't seen dramatic increases in the CPC for the top positions.

As far as the right-rail positions go, those positions haven't been getting as much attention as the top three spots for quite some time anyway. Eye-tracking studies have shown that the top left corner of the SERP was getting more attention than the right side of the page.

So if meaningful clicks and measurable conversions are your goal, losing this real estate won't have that much of an effect on your pay-per-click (PPC) performance.

SERP Burp

Those that rely only on search engine optimization (SEO) for most of their marketing instead of perhaps incorporating both SEO and paid search might find their visibility affected. A good SEO strategy still is important, but the fourth PPC ad on top will push organic results that much farther down on the page.

This is not to say you should abandon your SEO strategy. Businesses should keep an eye on both their SEO ranking and PPC budget as this little drama continues to play out. If anything, the change makes using both tactics more important than ever.

As always, it's important to strive for a good mix of tactics. Complement your SEM and SEO with social media marketing, targeted display and video marketing. Digital marketing demands that businesses continually adjust their strategies to adapt to new technology and innovations.

When Google changes the treasure map, don't give up — just move the "X" for your holy grail.

Regina Gilloon-Meyer is a content marketing specialist for Fusionfarm, a division of The Gazette Company; (319) 368-8530, regina@fusionfarm.com, @Regiimary

Source: Digital Marketing: Losing Google's Holy Grail Won't Send the Temple Walls Crashing Down

Leveraging social media for local SEO

Get the latest news in local search marketing each week.

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines.

Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape. You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing these channels — before they become completely obsolete.

If you've been doing online marketing for any significant amount of time now, you're probably already using the two major social media platforms, Twitter and Facebook. If you're B2B, you might be using LinkedIn, too. And if you're in the tech world, perhaps Google+ is a part of your local marketing strategy.

However, there are tons of other social platforms out there that local businesses can use to boost their local SEO. So how can you use these to broaden your local presence?

Today, I'm going to discuss micro-strategies for leveraging two popular social media platforms that aren't as commonly used for local search: Snapchat and Quora.

Snapchat

Local SEO strategy: Use Snapchat Geofilters to promote your brand, then use local press, PR and social media campaigns to generate buzz and links.

How to use: Snapchat "On-Demand Geofilters" are now available for local brands to utilize in any way that suits the business best. You create your own filter design, then select the geographical parameters that you want the geofilter to reach and the dates you want the geofilter to run. Snapchat will review it, and your design should be approved within one business day.

These filters work for local brands that want to draw brand awareness, but I see it mainly promoting local business-specific events. For example, a university that prides itself on its football team can create a geofilter surrounding the game, have it displayed the day of the game and spark engagement in the digital landscape via Snapchat by targeting the university's students and alumni.

Snapchat doesn't create web content, of course, so to leverage this for SEO, I recommend reaching out to local news stations about the event and promoting the Snapchat Geofilter in the process.

Garnering links from these local news stations will help increase a website's credibility which, over time, will strengthen search engine positioning. Additionally, it will likely also increase local traffic to ther site, which will ultimately increase the likelihood of conversions.

If you get enough engagement, you can further your SEO strategy by requesting that the audience save their Snapchats with the geofilter and enter them to win a caption/random/best photo contest through a social media outlet like Facebook or Twitter.

Quora

Local SEO strategy: Elevate your local brand by answering industry-relevant questions within the expertise of your business.

How to use: Though not a completely fresh digital source, Quora has revolutionized the concept of complete personalization through an open community forum. The site allows users to follow specific topics of interest and view questions people are asking about those specific topics. It also provides an outlet for the user to ask questions by seeking the help and responses of the Quora community.

Consumers want to engage with personalized content. Local brands that can deliver personalization throughout each step of the buyer's journey have a higher likelihood to convert a lead — and ultimately drive more traffic to the site to breed a stronger SERP position.

The first step to building a local presence on Quora is building out your profile. Follow topics that relate to your brand, and answer questions that you have expertise in while also linking back to a page on your site or blog that expands on the question asked.

This strategy also drives your content creation because you are able to see what people are interested in regarding your industry. You can then tailor content on your site to speak to trends in questions you see on Quora.

Just like any social platform, you won't want to inundate with branding, but occasionally you can find questions regarding your industry that you can use to drive traffic back to your local website.

Hone your opportunities

Social networks can be difficult to integrate into a local brand SEO strategy. However, with careful thought, you might find an interesting and engaging way to use such platforms to further your conversion goals.

Keep in mind that new social networks turn over quickly, as most have an inherently short life cycle. Yet this natural ebb and flow allows for immense opportunity in local branding. When new networks arise with unique capabilities, be the first company locally and within your industry to capitalize on the excitement of a new digital service.

By discovering and exploring these opportunities, you may find an entirely new audience that had previously gone unrealized.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author Lydia Jorden is a SEO and digital marketing expert with a passion for helping both small and large companies compete in the digital landscape through local listing optimization, PPC strategy, experimenting with conversion optimization techniques, and utilizing various digital strategy involving SEM. (Some images used under license from Shutterstock.com.)
Source: Leveraging social media for local SEO

#SEO #News Roundup: Is a #Google Update Underway?

SEO News Roundup: Is a Google Update Underway? Tom Williams looks at the latest search engine optimisation news, including rumours of a Google update, Google's further push for mobile friendly sites, blogger best practice tips for product reviews, and the latest Whiteboard Friday discussion. read moreCurrent Events Are A Goldmine of Data: Here's How to Get Ahead It could be a new major social network, a new automation app, a Google algorithm update, or a cultural movement that affects ... Staying ahead of all reliable data sources such as social media, news, and stock trends will enable you to spot more events ... read more

May 2014 Google Panda 4.0 update is underway If you were a little too busy to catch the news yesterday, Google's Matt Cutts released a Tweet indicating that Google is rolling out their Panda 4.0 update - see the Tweet by Matt Cutts here. As most people in the SEO world know, the Panda update ... read more2013: The Year In Google SEO So Far In the first half of this year, there has been a lot of SEO-related news ... months. Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries Google: Site Speed Penalty Coming To Mobile Web Sites Google Update Underway: But ... read moreGoogle updates search algorithms to be mobile-friendly, app relevant The search shift from mostly desktop to mainly mobile is underway. Now, Google is adding fuel to the fire – and putting additional pressure on marketers – with two algorithm updates that mean significant SEO changes ... 2015 to update their pages ... read moreWebsite Visibility (SEO) – Don't Stop Once your website visibility plan is underway and a few ... We discern the importance of each Google update and release. We know why a title tag is important and why reciprocal linking is not. We live, breath, and sleep SEO. That is what you pay us for ... read moreGoogle's April Fools' Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More Google Analytics has another one with today's "news" that there are several new export and ... Pretty good. We'll continue to update this roundup as the day goes along. Feel free to check back. read moreGoogle Update Underway? Chinese Spam Impacting Google.com It appears many people are complaining about Chinese Spam sites coming into the Google web search results. One member described what he saw: This isn't even news but I noticed ... feel free to share via comments. Update: Donna at SEO Scoop sent me an ... read moreP1 Targeting App Bonus Roundup You end up paying a lot of money for that "secret" SEO method or video software that is supposed ... That 1 keyword can be hit by a feared Google update and your rankings could disappear in the blink of an eye. If 1 out of 10 gets hit, you're only ... read moreHow Social Media Helps Your Small Business In the first post of this small business roundup, we look at what a recent survey says about the ability of social media to drive your business. Be sure to check out this and other small business resources and info in our latest small business news update. read more

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Source: #SEO #News Roundup: Is a #Google Update Underway?

One Local #SEO Got His 60 Clients Penalized In One Night

One Local SEO Got His 60 Clients Penalized In One Night A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account. A consultant had ... read moreThree years on from Google Panda, many travel sites struggle with traffic There was no notification of what Google terms a "manual penalty," so one assumes ... consumer travel sites. By 2013, this had reduced to 35%. In contrast, for paid search, there's been no real change. In both 2010 and 2013, 60% of the most visible ... read more

European Central Bank to unveil fresh stimulus measures to fire up eurozone economy "The ECB's decisions are a heavy burden for savers and insurers", Markus Soeder, the minister for finance in Bavaria, one of Germany's biggest ... claims referee didn't think penalty should have been given The goal was only his eighth since he joined ... read moreTrial By Fire After he patted out the fire on his hair, he said, he got down on the ground and groped in the dark. "I thought I found one ... penalty. Subsequent tests, however, revealed that the laboratory identification of gasoline was wrong. Moreover, a local ... read moreFive signs your SEO agency sucks A couple of months back I wrote a popular little piece on how to spot new SEO clients that may ... As it turned out we got a number of applicants from a local SEO agency. And after speaking to each of their employees one thing became abundantly clear ... read moreHow municipalities in St. Louis County, Mo., profit from poverty After all the recent national attention on Ferguson, local attorneys are floored. "It's just completely tone deaf," says Khazaeli. "They got ... one incident in which after successfully negotiating with a prosecutor to reduce his clients' fines ... read moreWhy Some Men Pretend to Work 80-Hour Weeks For instance, in describing his colleagues, one Partner told me ... (such as cultivating mostly local clients, or building alliances with other colleagues), such that they could work predictable schedules in the 50 to 60 hour range. read moreJust When You Think You Have All The Answers The reason I mention the WWE is because awhile back, one of its most colorful characters had a famous quote that seems very analogous to the current state of SEO: "Just when you think you have all the answers, I CHANGE THE QUESTIONS!" – Rowdy Roddy ... read moreGoogle Glass Turns 2: Here Are 60 Brands & Businesses Using It Below, our list of 60 brands ... drinks to Google Glass wearers. Smart marketing, too: The news earned the hotel national attention, good buzz online and the chance to host one of the biggest gatherings of Glass Explorers last Friday night. read moreGoogle Slaps Marketing Company Portent for Unnatural Links His site now can be found on Page 60 of Google ... Portent's clients have been impacted, Lurie reported. He promised to continue reporting on his attempts to get the penalty lifted as "the ultimate case study." I know I'll be following this one with ... read more

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Source: One Local #SEO Got His 60 Clients Penalized In One Night

How #Google’s new Local #Business Cards could change local optimization & #SEO

How Google's new Local Business Cards could change local optimization & SEO | AutoTraffic

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Source: How #Google's new Local #Business Cards could change local optimization & #SEO