How #Google Analytics 360 will help #SEO

How Google Analytics 360 will help SEO At a time when marketing has become a 'bruising battle,' companies are taking to different online strategies to reach clients, outdo competitors, and drive conversions. However, which of these strategies bring results a marketer wants? When Google ... read moreGoogle Analytics Introduces Surveys 360 To Address The User Intent Better To address the user intent even better, Google Analytics brings a new feature dubbed 'Google Survey 360'. The feature is now live and will help you figure about more about your users. Google surveys 360 will help marketers to go to the consumers and get ... read more

Google Surveys 360 for Analytics Suite Customers Debuts ... of Google Surveys 360 for enterprise customers of its suite of integrated marketing and data analytics products. Google Surveys 360 is designed to help companies make better business decisions by enabling new insight into consumer behavior and trends. read moreMarketing the TNW way #15: How TNW uses Google Optimize 360 In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization ... come to the market. So when Google Optimize 360 was quietly announced we reached ... read moreThe Best SEO Tools of 2016 We'll get into the factors and metrics to help you ... API before Google shut it down last year. An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal ... read more12 Free SEO Monitoring and Analysis Tools Every Business Needs Since Google insists that these links should be removed (or at least switched to no-follow), tools like Remove'em come in handy since they help ... SEO: This tool is an all-in-one SEO framework giving everything from SEO recommendations to SEO analytics. read moreHow To Make Your WordPress Site Multilingual Within 10 Minutes If you are using Google Analytics ... help in driving traffic. I will share the output & details after one month when I have some data to measure the progress. Personally, I reached out to their founder to learn more about how they are handling SEO. read moreThe Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote Just head over to Google Analytics (or dig into your HubSpot software ... you'll want to make sure to optimize your infographic for search engines. SEO won't necessarily help your infographic go viral, but it's extremely beneficial because it ... read moreThe complete guide to online marketing and strategy for independent hotels (part one) Be proactive in tracking via analytics tools: monitoring of keyword ranking visibility on an analytics platform (i.e. Google Analytics ... low hanging fruit of online traffic. This will help your overall SEO strategy gain more power. read moreGoogle Analytics 360 Suite: What You Need to Know Google Analytics 360 aims to help marketers get a holistic view of their online marketing efforts via fewer standalone tools. But the question is: Will Google Analytics 360 truly make online marketing a more seamless experience, or will users still be ... read more

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Source: How #Google Analytics 360 will help #SEO

Staying SEO relevant

Reaching the highest Google ranks is very difficult and we all know how much time it can take to get some positive results. All the strategies, tips, and tricks to get to the top can go to waste if you do not maintain the position. Staying SEO relevant is not simple or easy. It takes a lot of knowledge and planning because there are so many people competing for these positions and you should keep up with the latest changes and rules.

In the following text, you can see some of the ways that will make you stay SEO relevant:

You have to stay mobile and do it rightRecent studies point out that almost 70% of mobile sites are too slow to browse. Ideal period for your site to load is less than four seconds, anything above this is only going to affect our website's traffic and make your visitors leave without coming back. You should do everything to make your mobile site fast, if that includes excluding the ads, videos and similar things that are slowing it down, do it.

Keep up with Google searchesThe information provided by Google apply to the SEO and searches. Ignoring what Google says can make you court the SERP oblivion. The huge penalties you may not even be aware of before you face them can the recovery of you and your website impossible. Keep your website monitored daily. In case you ignore this or do not feel like you can do it, hire a professional that will do it for you.

Get a handle on your real ROIPerhaps you are making around 20% on your services and products with a certain keyword, such as hammers. However, you should know that you are positioning on the third page of SERP for that keyword, which is the problem for your website. 20% does not seem bad but imagine how good would it be to stay on SERP's first page and how much would that affect your sales.

Combine SEO with traditional marketingOf course, SEO matters but it is not the only thing that does. Promoting your website in many different ways will bring you more visitors and keep you relevant in the online world. No matter if you are satisfied with your current position, you have to keep promoting yourself in order to stay there. Connect your Social Media profiles to your website and make it easy to find and browse.

Keep the qualityOnce you reach the top on Google searches, do not start to take it for granted. Yes, it is an important step to success but you should keep the good quality of your content that people came for in the first place. Many people start posting random stuff or even completely change the theme of their website, which is why they lose visitors and their SEO rank starts dropping. Always remember that your audience decided to stay loyal to you because they like your content and activities, you should stay loyal to them as well.

Source: Staying SEO relevant

Complete guide to #Keyword research for #SEO

Complete guide to keyword research for SEO Keywords are the backbone of SEO. They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert's proficiency can be ... read moreThe Complete Guide to YouTube SEO Before you can start ranking your videos, you need to figure out which search terms you want to rank for. When searching for YouTube SEO keywords, make sure that you choose a search term that already has YouTube video results on the first page of Google. read more

Perfect YouTube SEO Guide to Rank your Videos in 2017 So after reading this great and perfect complete guide of YouTube Seo you'll ... These are the best and top keyword research tools which are highly important and recommend for YouTube Seo. Important This To Select Best Keywords. When you got your ... read moreWordPress SEO 101: How To Find The Right Keywords For Your Site For many WordPress users, doing SEO in WordPress begins and ends with installing an SEO plugin like Yoast SEO or All-in-One SEO Pack (read our comparison of the two plugins.) If you have read our in-depth guide to Yoast SEO you might even fill in the SEO ... read moreThe Best SEO Tools of 2016 That's what the "optimization" part of SEO is looking to accomplish, and it's a nitty-gritty game of keyword and research-driven leapfrog, made significantly more complicated by Google changing all the rules every few months. That's where SEO tools come in. read moreBeginners' Guide to SEO and SERP: 8 Tweaks You Can Make Today (Plus a Few For the Days Ahead) When I first launched my website, I didn't even want to think about SEO and SERP. It seemed like this ... take your work seriously enough to do outside research and aren't just making up a bunch of keyword-stuffed garbage. And it's somewhat of ... read moreSEJ Wrap-Up: Must Read- SEJ's Complete Guide to Keyword Research Not sure how to adapt? Learn how in this complete guide to keyword research in 2016. This is a section of our soon to be completely redone SEO Guide. Enjoy! 3 Uncommon Ways to Find High Value SEO Clients Entrepreneurs aspire to create and run successful ... read moreSEO for Photographers SEO for photographers ... it also helps if you mention the photography keywords you're trying to target in the first 100 words (See chapter 01 of More Brides for a step by step guide to Keyword Research and photography keywords .) As for how many ... read moreMastering SEO: The Complete Guide to LSI Keywords This article won't discuss topics like off-page SEO, link building or even keyword research. Instead ... and spammy content from bubbling to the top of search results. Complete Guide to LSI Keywords Recommendation: Don't exceed 2-3% keyword density. read moreYour Guide to Keyword Research for SEO No matter how many algorithm updates search engines throw at you, the need to find the right keywords for sight has remained constant. And in order to find the right keywords, you need to do your keyword research ... "SEO audit tool," "SEO guide ... read more

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12 Free SEO Monitoring and Analysis Tools Every Business Needs

There are many SEO monitoring tools in the market today, and the good news is that the best of them are free of charge.

The world of SEO monitoring and analysis is fast and complex and you should monitor your campaign to ensure you always have a high ranking in SERPs. You should also take advantage of free analysis tools to make head or tail of the murky word of SEO.

So, which are the best SEO monitoring and analysis tools?

Google Search Console: Google Search Console, previously known as Google Webmaster Tools, helps you determine if your website has a manual Google penalty, and if it can identify broken links and other crawling problems, download links, identify how many of your web pages are indexed, and test your structured data and robots.txt file. The "Fetch as Google" feature allows you to see what Google can see. The Bing equivalent of this tool is Bing Webmaster Tools.

Remove'em: In 2014, Google released an update that effectively killed guest posting because most guest bloggers were writing poor-quality guest posts just for link building. Since Google insists that these links should be removed (or at least switched to no-follow), tools like Remove'em come in handy since they help identify where these links are located. Simply enter your site's URL and use the "Search" feature for a list of anchor texts and advise on whether they are over-optimized. You can then use the Google Disavow tool or contact the webmaster where the link is placed to remove them.

Google Analytics: Google Analytics, which has been evolving over time, gives you analytics data by analyzing user experience, content, and the success of your campaign. You will be able to determine where visitors are coming from, what pages they are visiting, and how long they are staying on your website. The 'Goals' feature allows you to measure how the website is meeting business goals. Your USA SEO service can export the analysis in PDF, CSV, XML, TSV, and CSV for Excel and share this info with you.

Quick Sprout: This is an SEO analysis tool that does in-depth analysis of such SEO factors as backlinks, keywords, and site speed among others. It gives you an SEO score that you can use as a benchmark as you set goals and measure SEO progress. Quick Sprout also does social media analysis as well as competitor analysis.

Ubersuggest: Uber suggest gives you thousands of SEO-friendly keywords to choose from. All you need to do is feed it with a single search term and it will find related keyword phrases and keywords. The keyword suggestion tool works by expanding the keyword by adding numbers and letters to mimic real-life search queries. As an example, "Blue Jeans" would yield "Blue Jeans and T-shirt", "Blue Jeans business", Blue Jeans company", "Blue Jeans + a", and so on.

Google Adwords Keyword Planner: This is the de facto source of information on keyword volumes, giving you traffic stats as well as historical search data important for SEO and PPC. Although you will not get the exact numbers (and there are many tools in the market that generate seed lists), Planner has features that will help you get excellent data, examples being multiplying keyword lists (which is very important in local SEO) and searching for keyword and ad group ideas and seeing how the keywords may perform. You can filter the results to only get metrics that are important for your campaign.

Google Trends: Google Trends gives you what is trending on Google Search and it helps you explore trend histories. The tool offers geo-targeting, making it ideal if you are interested in local traffic (as you should be!). It also gives you trending news, which allows you to write relevant blogs and to share relevant information on social media for more traffic.

Screaming Frog SEO Spider Tool: This tool helps you fix what is broken in your current SEO efforts. This website crawler audits all the web pages and determines if they are SEO friendly by identifying such things as server errors, broken links, blocked URLs, and duplicate content. It can also analyze Meta descriptions and page titles. The tool, which you can integrate with Google Analytics if you want additional data, generates sitemaps and error reports for ease of reference.

The Alexa Toolbar: This tool, as the term suggests, can be installed onto a browser. It gives up-to-date info about Alexa data such as the loading time, popularity, and how the site competes with others on the Internet. It will not interrupt your browsing while doing this.

SERP_OverlayMoz tools: This is a suite of inbound marketing tools that, in combination, cover all SEO aspects from social media marketing to link building and from content marketing to brand awareness. Moz Open Site Explore helps you do backlink analysis. Moz Local, previously known as Get Listed, gives you the current state of your business's citations, getting data from over 15 sources such as Google, Facebook, and Foursquare. Followerwonk gives you important Twitter data.

HubSpot SEO: This tool is an all-in-one SEO framework giving everything from SEO recommendations to SEO analytics. Notable features are advanced keyword targeting, as-you-type SEO, Google+ integration, and mobile optimization.

Siteliner: Google considers duplicate content to be Grey HAT SEO. Siteliner helps analyze duplicate content quickly. All you need to do is type in the URL of your site and click away. Other than duplicate content, you will also get such data as common content, unique content, average page size, internal and external links, average page load time, and text-to-HTML ratio.

There are many free tools and all of them could not fit into our list. Other free SEO monitoring and anaylsis tools that deserve an honorable mention include:

Keyword.io: Helps in keyword research.

Portent's Title Generator: Gives you ideas on highly sharable content.

Facebook Audience Insights: Gives you demographic information on your Facebook audience.

GTmetrix, Google PageSpeed Insights, Pingdom, and WebPagetest: Help examine page speed.

SEO Quake: Gives you data on links, social shares, traffic, and on-page keywords among others.

Microsoft Free SEO Toolkit: Performs a full SEO audit.

XML Sitemap Inspector: Inspects all links in your sitemap to determine are working as they should.

Site Condor: Extracts on-page structured data and elements, controls how crawl jobs run, and analyzes aggregated results.

Robots.txt Testing Tool: Lets you know which robots.txt file is blocking Google bot.

Copyscape: Helps you check for plagiarism.

BuzzStream Meta Tag Extractor: Gives you keywords, Meta descriptions, and title tags in URLs.

SimilarWeb: Does competitive analysis.

Panguin Tool: In combination with Google Analytics, helps you determine if you have been affected by Google Penguin.

SEO monitoring and analysis tools save you time that you would spend doing the work manually. Note that the info and results you get from these tools is not always easy to understand or implement and you should consider hiring a professional for the job.

Selina Jenkins helps small businesses improve their ranking for SEO. She will devise ways for you to compete with larger competitors offering USA SEO service. She also offers PPC, SMM, and other services to complement your SEO efforts.

Source: 12 Free SEO Monitoring and Analysis Tools Every Business Needs

Beginners’ Guide to #SEO and #SERP: 8 Tweaks You Can Make Today (Plus a Few For the Days Ahead)

Beginners' Guide to SEO and SERP: 8 Tweaks You Can Make Today (Plus a Few For the Days Ahead) So I'm going to define a few terms and teach you some common-sense strategies you can implement right now, so that, even if you never get to the "SEO PhD" level, you'll already be way ahead ... SERP. In fact, the average length for results that ... read moreThe Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized That can guide you in writing ... but a simple tweak would result in a higher click-through rate. Invoke curiosity: Curiosity will cause people to click your headline, but do it with caution and make sure you deliver on the promise of your headline. read more

The Ultimate Guide to Making an Affiliate Income from Your Blog But that's changing now thanks to a few animal updates from Google. These days it's all about trust and authority – you need your readers to see your blog as an authority and you need Google to trust your SEO ... others can hopefully make a bit ... read moreSEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday Success isn't an overnight phenomenon when it comes to SEO ... then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt ... read more5 SEO Mistakes that Crush Rankings Many of you may know me as an entrepreneur, but my background is actually SEO. Although I follow the rules these days, I am known ... anchor text and ideally make it natural. In essence, having rich anchor text is good, but it can't be too rich. read moreIs SEO a good career choice? 14 top experts know the answer If you aren't prepared to prove yourself and stay ahead ... in the SERP, no more keywords in Google Analytics and tons of other changes. What you knew today could be thrown out the window tomorrow. But that's also what's fun with SEO. You can work with ... read moreHow to Make WordPress Sites Load 72.7% Faster It can handle 40+ plugins if they are all the right ones. But it only takes one bad apple to spoil the bunch. A single faulty plugin could make ... plus a few tough decisions. Generic hosting, cheap themes, and running the wrong plugins will sink you. read moreThe Adaptive SEO Approach (And How To Get More Conversions) Some of us take for granted "what works today" but fail ... But I digress… Don't let a few bad apples you lead you to dismissing valuable business strategies like SEO. With all that in mind, disregarding the value of SEO can truly hurt your ... read moreHow To Do Keyword Research For SEO This post is pretty long and I will be keeping it up to date, so I have created a table of contents to make it easier to jump ahead to a specific section. The goal of this post is to approach keyword research for SEO ... SERP. There are a few key signals ... read moreHow to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study) In fact, rankings for my target keyword ("white hat SEO") jumped from ... content never see it. But when you relaunch your content, you create another opportunity for people to benefit from your stuff. Second, you make your content better. read more

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Source: Beginners' Guide to #SEO and #SERP: 8 Tweaks You Can Make Today (Plus a Few For the Days Ahead)

How to SEO Your Website Properly Even When You’re a Total Tech Noob

With so much on the line when it comes to laying out your own special slice of online real estate, there's nothing more important than bulletproof search engine optimization. If you're hoping to bring your content and products to the people that need it/them, you'd better have your SEO game up to the best of its potential.

However, if you're a tech noob, where do you start?

There's so much technical mumbo jumbo to consider when it comes to proper SEO:

Page meta tags

Alt Text

Heading tags

Blog

301 redirects

Google Analytics

Site verification

Then there's the really tough stuff like creating and/or curating interesting content like articles, video and podcast material. Coming up with a smart social media plan. And the mother of all SEO efforts: Link building!

Organic link building is one of those tasks that will make or break you in the SERPs. It separates the big boys from the little toddlers online. And it can take up mountains of time you don't have if you're wasting that time with your brain steeping in an ocean full of site code, scripts and other technical nonsense.

How to get the job done

Truth is, there are tons of ways for a total tech noob to build his or her site without any prior coding knowledge. One of the oldest and most reliable is to use a site builder with a strong built in content management system, that places a focus on the most current SEO parameters set out by Google and the "other" various search engines out there.

Many people think of the ever popular WordPress or Joomla and their many plugins to get SEO done easily. Believe it or not, these aren't the best options for a complete tech noob. Sure, they'll get the job done, but they're far from one-and-done when it comes to technical aspects.

Not to mention, none of those plugins make tasks like SEO easy without laying down top dollar for a membership. And then you also have to deal separately with whomever you choose to host the site with, and all the potential nightmares that can unfold in that area.

Forget SEO for a second…

Have you ever had to restore a broken WordPress theme via FTP?

How about fixing a broken database within Cpanel because your site stops loading for no apparent reason, leaving money on the table you might never get back?

If you answered "no" to either of those questions, Wix site builder solution is likely what you're looking for.

I know you came here looking for an easy solution to SEOing your site, so I'll focus on the benefits this software can offer in that regard. But seriously, for a tech noob, it doesn't get any easier than signing up for an account and letting them take care of virtually every aspect of the coding, server maintenance, security, and anything else that can become broken along your webmaster journey.

SEO done right and done easy with Wix

If you're not a tech wizard, it's best to leave the technical aspects of SEO to the people who know it best. There's just too much to learn and really, when you consider just how short this life is, you'll never be able to learn what you need to know without going to school for it.

It's the whole "Jack of all trades, master of none" thing…

But what about the SEO aspects you so desperately came here to learn about?

If you don't want to spend years learning HTML5, or the fine art of building your own scripts from scratch, why would you spend month after month learning how to optimize URLs, or all the many aspects involved in how fast your site loads for SEO purposes?

How about figuring out which of your homepages needs to have the canonical tags removed?

Don't get me started on mobile optimization.

Hands off with Wix

The point I've been trying to get across is that you don't want to focus on all the heavy lifting when it comes to SEOing your sites. As mentioned earlier, you'll have your hands full with putting together engaging content, pulling in and taking care of your social followers and, did I mention link building?

That's where your efforts need to be placed. Wix takes care of the rest by giving you all the site building and SEO tools you need in an easy-to-use interface.  Read Wix SEO Review posted by CMS Critic to find out why we recommend the tool.

301 redirects

This is often a criticism you'll find from SEO professionals when it comes to moving your sites to a fully managed host and content management solution like Wix. In the past, placing the appropriate 301 redirects on the pages you currently have ranking would result in those pages still being deindexed – essentially making you start over from scratch in the SERPs. Wix's Advanced SEO Editor allows you to customize lists of URLs to be 301'd in no time.

Page load times

This is a huge concern for webmasters and search engines alike. Not to mention the visitors to your site! Especially with the mobile landscape growing bigger by the day. From flawless optimized code, to lightning fast hosting servers, to all the many options in the Advanced SEO Editor; Wix users never have to worry about a slow-loading site.

Other SEO factors that Wix helps you get done and continually refine include:

Setting up appropriate meta tags for each page.

Labeling images with the proper alt and title tags.

Adding header tags (H1, H2, H3 and so forth).

Google Analytics integration with your site.

Verifying your site with search engines and social profiles.

Linking social profiles and YouTube channels to your Wix domain.

Managing nearly every SEO aspect of your blog from an easy-to-use interface.

If you'd like to learn more about Wix SEO, click the link for more info.

Everything is laid out and put right in front of you so you don't have to go searching all over the web for complicated how-tos, then digging into complicated code and using site editors with mountains of complicated code most people could never possibly understand and absorb.

You can't do it all – and you shouldn't have to!

Some people will tell you that you can learn it and do it all yourself. Most of those same people, if you were to look at their site, social and overall SERP rankings, are missing many critical pieces of the search engine pie.

It literally takes an entire team to properly optimize a site and keep it that way. That's why smart blog owners, who don't want to spend 4+ years at CalTech or MIT, will choose a managed solution like Wix for their SEO needs.

Focus on what matters: ie., Content is King! Let the experts walk you through all the other stuff.

Source: How to SEO Your Website Properly Even When You're a Total Tech Noob

Ultimate #WordPress #SEO Guide for Beginners (Step by Step)

Ultimate WordPress SEO Guide for Beginners (Step by Step) Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. If you are serious about increasing your website traffic, then you need to pay attention to ... read moreThe Genius Blogger's ToolKit is on sale now! This course gives you a proven, step-by-step SEO strategy ... Must-Have Guide to Blogging includes 175+ pages full of tried and true strategies + actionable ideas to help you build your blog, grow your audience and begin making a profit. The Ultimate ... read more

Beginner's Guide To WordPress SEO: Intro, Preparation And Jargon In this concise guide, you will learn how to optimize your ... making you effectively invisible on most (if not all) search engines. Step #2 Install an SEO plugin that picks up where WordPress leaves off. One of the most used and recommended plugins ... read moreAn easier way to get started with WordPress WordPress powers more than 25 percent of websites across the world. But with 50,000+ plugins to choose from, thousands of themes, and a relatively complex interface, it can prove an overwhelming task for beginners ... Ultimate plans. This step-by-step SEO ... read moreThe Ultimate Search Engine Optimization (SEO) Guide This post is a finalist in our Ultimate Guides Contest ... plus you'll get a step-by-step guide to optimize your blog from the beginning. So, read on! SEO is the practice of improving and promoting a web site in order to increase the number of visitors ... read moreSEO For Blogs: The Ultimate Guide If you have been visiting this blog since more than a week, you may already know about the "SEO Mondays Series". In order to prepare this post series, I have pre-written the full Guide. This 23 pages Ultimate WordPress ... very first step is to create ... read moreAn In-depth SEO Guide for WordPress Site Owners Since that time SEO experts and website owners have been searching for white-hat (good) methods to make their business pop up. This guide will be useful for those who have a WordPress site ... and ranking is the last step and it is exactly what you see. read moreThe Beginner's Guide to Technical SEO Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Want to master your skill in SEO? Download this quick beginner's guide to technical SEO ... loves to crawl: Step 1 – Create ... read moreThe Only DIY Content Calendar Guide You'll Ever Need It of course helps with SEO, too. You'll want to put your well-researched ... creating and applying reader personas to your blog activity. A Step-by-Step Guide to Creating Reader Personas by Neil Patel of Quick Sprout How to Research and Create a Content ... read moreWhat it Really Means to Be a Digital Nomad (and 7 Ways You Can Escape Your Cubicle to Become One) I've also written a beginner's guide to help you navigate proofreading as a newbie ... you can adapt and change your career every step of the way. For a head start, sign up for my Free Resource Library below. It's chock full of guides and goodies ... read more

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Source: Ultimate #WordPress #SEO Guide for Beginners (Step by Step)