Staying SEO relevant

Reaching the highest Google ranks is very difficult and we all know how much time it can take to get some positive results. All the strategies, tips, and tricks to get to the top can go to waste if you do not maintain the position. Staying SEO relevant is not simple or easy. It takes a lot of knowledge and planning because there are so many people competing for these positions and you should keep up with the latest changes and rules.

In the following text, you can see some of the ways that will make you stay SEO relevant:

You have to stay mobile and do it rightRecent studies point out that almost 70% of mobile sites are too slow to browse. Ideal period for your site to load is less than four seconds, anything above this is only going to affect our website's traffic and make your visitors leave without coming back. You should do everything to make your mobile site fast, if that includes excluding the ads, videos and similar things that are slowing it down, do it.

Keep up with Google searchesThe information provided by Google apply to the SEO and searches. Ignoring what Google says can make you court the SERP oblivion. The huge penalties you may not even be aware of before you face them can the recovery of you and your website impossible. Keep your website monitored daily. In case you ignore this or do not feel like you can do it, hire a professional that will do it for you.

Get a handle on your real ROIPerhaps you are making around 20% on your services and products with a certain keyword, such as hammers. However, you should know that you are positioning on the third page of SERP for that keyword, which is the problem for your website. 20% does not seem bad but imagine how good would it be to stay on SERP's first page and how much would that affect your sales.

Combine SEO with traditional marketingOf course, SEO matters but it is not the only thing that does. Promoting your website in many different ways will bring you more visitors and keep you relevant in the online world. No matter if you are satisfied with your current position, you have to keep promoting yourself in order to stay there. Connect your Social Media profiles to your website and make it easy to find and browse.

Keep the qualityOnce you reach the top on Google searches, do not start to take it for granted. Yes, it is an important step to success but you should keep the good quality of your content that people came for in the first place. Many people start posting random stuff or even completely change the theme of their website, which is why they lose visitors and their SEO rank starts dropping. Always remember that your audience decided to stay loyal to you because they like your content and activities, you should stay loyal to them as well.

Source: Staying SEO relevant