What Are the Effects of Less-Than-Perfect Hosting on Professional Search Engine Optimization

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The online marketplace is ever changing, always growing. Businesses are, therefore, constantly competing to stay relatable to customers. One way to ensure that consumers purchase your services/products even though they have other options readily available is to always remain visible to them, preferably through the internet.

Since today's consumers are always online, constantly searching for some information or the other, it is in the digital space that a business must grab their attention. Solid rankings on search engine results pages (SERPs) are not choices anymore; they are necessities. However, getting a first page ranking on Google or Bing is easier said than done.

There are multiple factors that have a tremendous impact on the results of search engine optimization (SEO) and hosting is one of the most important ones. Websites that are smoothly and swiftly with great Google search rankings are hosted on top-notch servers. Shared servers that suffer from down times or are located far away from the business website's target audiences do more damage to the site than good.

If you have been wondering how web hosting affects SEO, here are some details to take note of:

Server downtime

Server downtime should be treated as the ultimate test for a web hosting service provider. In case if your business website has been affected by server downtime quite frequently, the chances are that you have lost traffic and possible leads in those periods. It is the first sign that you have an unreliable hosting service provider at hand. Downtime affects a website's performance seriously.

Not only does it make your site inaccessible to your customers but it severely compromises your site's SEO and SERP result. When a website is down and is not showing in the search engine, the search engine may get a query of a relatable content of that particular site. The glitch potentially degrades the website's SEO, leading the high bounce rate to degrade the site's authority directly.

To make sure that your site's authority is not threatened, you must get 99.9% uptime for it. Availing the best hosting service is a must in that case.

Page load time

Today's consumers are always online. They know what they want, and they want it fast. Nobody likes waiting for long to get the information they are looking for. Most visitors would likely abandon a website that takes too long to load in favor of a similar site that loads within the blink of an eye.

Moreover, its high bounce rate will adversely affect its SEO performance. Take a look at what Matt Cutts has said about the impact of a page's load time on its search performance. To test how well your website's host is working, you must check the load time of the site. A good site host will decrease its load time with the help of advanced caching technologies. Check your page's load time with tools like:

Shared hosting services

There is no benefit that your site can gain from a shared hosting service. It does seem like a financially viable solution, but it would be wise to remember that rarely are cheap actually good. The fundamental truth here is that a shared service provider is letting you host multiple sites on the same server just because you are ready to compromise on the quality of hosting and each website's performance. Another thing to note is that Google dislikes it when multiple sites are hosted on a shared server as it goes against the SEO ethics.

You might even have to put up with spamming as a result of shared hosting as spammers often avail shared hosting services. This inappropriate neighborhood is not conducive to your website's growth. Plus, shared hosting likely cannot provide you with the speed you need. Reliability and scalability are also not on the cards if you have chosen shared hosting.

Targeting

Professional search engine optimization has one significant aspect and that is targeting. How swiftly your visitors can browse your website depends largely on where your hosting server is located. If your server is located near to your target audience, then that is an advantage. It will then be easier for the server to redirect your audience to your site quickly. Businesses focusing on a particular area and catering largely to a local audience should always opt for a local server. It is because the website's IP address directly relates to the geographical location of your business via the site.

So, a company that is located in Texas should get its website hosted on a Texas-based server to boost its targeted SEO and relevant website traffic as well as more conversions. There is another deeper SEO-related benefit of hosting on a nearby server. If the server is near to the site's audience, it will fetch data faster, and the site will load faster on users' devices. As said earlier, a site that loads faster has better SEO rankings than slower-loading sites.

Summing up

From the above discussion, it is clear that a website that is hosted on an unreliable host server runs the risk of becoming an absolute disaster. If your site is on a shared host, you must immediately look for a better hosting option. It is vital for good SEO rankings and to avoid issues like sudden website crashes, slow loading, and downtime. Fortunately, most SEO service providers also offer hosting services too.

Such a firm is often referred to as business marketing company in Texas. Shortlist some of them; consult each one and go through their previous clients' testimonials. The sooner you opt for their expert cloud hosting services, the sooner your hosting worries will be resolved. With a smoothly running, well-ranking website you will be able to enjoy better conversion rates and improved ROI.

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