Meta title actually shows the service offered by specific website on search engine results. If you search for something you can see the list of websites has similar title as your search query. For this purpose first you have to recognize the nature of your business and finds the relevant keyword using Google keyword tools and to use those keywords in on page of the website.
The Role of Meta Description:
Meta description is to define the nature of business or the type of services offered by a specific online business. To make the description seo optimized it is also necessary to optimize the description with keywords but always do not use keywords in excessive manner. Meta description also visible in search engine results.
Meta keywords:
Some seo specialist thinks that the Meta keywords do not affect the ranking of the website but in many cases the website that has Meta keywords are visible in search engine results as the keywords are used in Meta tags. According to my knowledge Meta keywords can be used for positive results.
Heading tags:
Heading tags refers as headings and titles used in the body of the webpage and it can be used as h1, h2 and h3. We can use h1 tag once while h2 tags can be used twice and trice times as so on with the h3 tags. It is necessary to use relevant keyword in the heading tags to make the webpage more seo optimized and for better positions in search results.
Loading time of website:
Loading time refers to the time required to open a web page in browsers. The website that has less loading time which is about 25 - 30 second can easily be ranked in SERP's as it is one of the main ranking factors. Many website has much loading time which may resulting into drop downs in visitors and bounce rate becomes high.
Source: Things that are Important for On Page Optimization
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