The Process of Snippet Optimisation

Snippet Optimization: A short Description

In the context of search engines, snippets are those little chunks of text you see beneath each result on a search engine results page, or SERP. Rich snippets are a Google invention that let you as a webmaster provide more useful information when your site is indexed. It's a great way to stand out from the crowd and increase the chances that a prospect will visit your site over the competition.

Rich snippets can be used to highlight apps, music, videos, news, reviews, events, products and even recipes. They can also refer to books, local results, articles or patents. Just as with search engine optimization in general, snippet optimization helps ensure that Google will actually show your snippets on any given SERP that contains your site. Basically, snippet optimization requires an alteration of the meta description and page title.

More Clicks - Same RankingWhen users see your rich snippet rather than the typical boring blurb after a search result, they're more likely to make the click through to your site, even if your site is a little further down the page. Because they provide searchers with immediate, helpful info, rich snippets can have a dramatic effect on traffic to your site.

An Exclusive StrategyLike any other kind of specialized search engine tweaking, successful snippet optimization relies on implementing certain methods and techniques that cause Google to display these rich snippets on your site while it may not display them on others. If you were starting from scratch, this would likely entail costly trial and error. That's why it pays big dividends to work with a company like over the top SEO! Their technique retrieves your click statistics straight from Google. This information is then processed to determine the click-through rate (CTR) for every key word. However, product or branded terms, which can have an inflating effect on values, are excluded.

The variance between verified CTR-performance and average is calculated to disclose vital data regarding the status of your website on Google. This includes:

 Key optimization objectives - top pages to optimize instantaneously Over-achieving snippets - something was done well, what? Under-achieving snippets – an awful mistake was made, avoid it atall cost

Google Snippets : VariationsNumerous specific snippet formats are utilized in the SERP's for particular kinds of organic search-listings like those concerning news, reviews and books. However, this forms just a slight percentage of the comprehensive total. These can be called "classic" search-snippets.

Typical / Classic search-result snippetThe key motive of showing a search snippet is to reveal to a user which content they can expect to see when clicking on a specific link. Furthermore, Google has an extra goal when they select such a snippet. They prefer to bold or highlight all the keywords in the search-term within the text-block, which is also the most important element in how Google selects snippets.

Google typically displays 150 characters in this text block. Recently, however, they have indicated that they now display lengthier search-results snippets in cases where users search for phrases with numerous keywords.

Google snippets : OriginIt is crucial to understand how the illustrative block of text displayed in search-results is selected by Google. Being clued in to how they choose it as well as the source of the text can give you some control over what users will see in the SERP's.

Google utilizes three sources for snippets in their organic search results:Fragments of sentences from the pageThe page's HTML - meta description factor Description of the page from Open Directory Project

So what will it use, and when? How do you configure your pages to ensure that Google is putting your best foot forward on each SERP? These questions can only be answered by savvy, experienced SEO organizations.

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Source: The Process of Snippet Optimisation