As Voice Search Changes the #Game, #Marketers Need Better Call Analytics

As Voice Search Changes the Game, Marketers Need Better Call Analytics We've all heard explanations of why names like Siri, Alexa, Cortana and the phrase "Hey Google" matter in the digital marketing space. Voice search is booming. But if you're smart, these names are old news – you've already adjusted digital ... read moreVoice search is different, not better Tech pundits and marketing gurus ... doesn't fundamentally change the way customers shop and interact with brands, it can hardly be considered disruptive. In order for voice search to truly revolutionize advertising, we will need to develop some sort ... read more2017 Digital Marketing Predictions From 24 Marketing Experts 2017 will definitely be a better ... to see big changes in how we need to approach SEO. Google is moving into using AI to improve our search experience. This will affect how we as marketers operate to appear in search results. As voice search is taking ... read moreHow Voice Search Will Change Digital Marketing — For the Better All those times you've wished for a better way to understand intent and personalize more effectively? Natural language could be the key. Voice-activated technology is going to switch things up for us marketers ... search is easier. The Thrive Analytics ... read more5 Surprising Marketing Predictions for 2017 – and What We've Learned from 2016 Voice-guided search, wearable devices and innovations ... What will be changing for marketers is an increasing investment in understanding analytics and getting a truly cross-channel view of the consumer. Rather than throwing out a bunch of things that ... read moreThe state of blogging for 2017 Although some of the terms I've used may sound horrifying, as a 2017 blogger, you should be at the top of your game ... webmasters and search marketers have to think about the strategies for optimising their content for voice queries. read moreThe Marketer's Toolbox: 17 Free Resources and Tools From Google When it comes to marketing, the game is always changing. This is why I love Google Books. With this service, you can quickly and efficiently "search ... Voice provides you with one number for all of your phones, allowing you to direct every call to ... read more5 High-Tech Trends That Are Revolutionizing SEO So when we try to imagine how much technology will change in 20 years ... That's what you need SERP analytics for. In SEO PowerSuite's Rank Tracker, for example, we call it SERP History — an archive for the top 30 search results for every ranking ... read moreSEO Trends 2016: Part Psychology, Part Technology Have you ever played the game where you open Google and type in just one ... This means that our guesses about what consumers will ask for when they search will need to adapt; marketers will need to broaden their imaginations to include new words or ... read moreIs Google killing mobile organic search? Second, it wants to provide better answers to the searchers' queries – this we assume is partly motivated by expectations for growth of voice search ... continue to change the SERPs to provide the best results. Search marketers will need to continue ... read more

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Source: As Voice Search Changes the #Game, #Marketers Need Better Call Analytics