Tuesday, January 31, 2017

SEO Mistakes You Should Refrain From Committing In 2017

Voluntarily or involuntarily, you have been committing mistakes while practicing your SEO that missed to yield the desired result. The logic can be the undesired mistakes and non-result oriented methods that you've been relying on for search engine optimization.If you regularly question yourself as why your website ranking is not progressing despite all the efforts that you put on, practicing the approved SEO customs. The point has arrived when you discover out where you lack.

Let's take a deliberate look at the mistakes that we've been committing, and refrain from in 2017 1. Blunders with the content

Sometimes we fail to apprehend the significance of content in our SEO policies. Let's say your website is the emperor, then your content is the reputed general of the cavalry who triumphed numerous occasions to assist you to expand. We have been supporting the very old routines with the content, and when we fail, we end up with a bad taste in the mouth.

Here are few areas where you need to improve:   
  • The length of the content: Content can be of any category-text, image, and video. Whichever category we talk about, there are certain rules that you follow to get good ranking on your website, and then there are some which get you shockingly enormous traffic. Length of the content is one of them. On grounds of written content, search engine always prioritizes content that is above 2000 word. Taking this as an opportunity, fill the content with all the relevant information that you can fit in, make it like the encyclopedia. A well written lengthy content is identical to 10 of lower word count and traffic.
  • Follow the trending structure: The trending content structure preferred by readers is 'listing'. Listing is sharing information one by one, in a systematic format with the reader. Using bullets to highlight important points related to your content.
  • Using Infographics and images: Readers love facts and numbers which instigates them to draw the picture of reality. Using infographics rather than sharing facts and numbers in written form is considered a better choice. Moreover, infographics have been shared number of times than any written content.  
  • Writing on popularity verified topics: Most of the contents that are available online present the same story, in the same way or other. If you write on topics that are new for the readers, the content will instantly catch the attention and will gain you the desired traffic. What you need to do is find the topic that is being liked by the readers. How would you do that? Go to buzzsumo or several other tools that do the same thing and choose the trending topic
  • 2. Ignoring Webmaster

    Web master has always been the wellwisher for every blogger or website owner. Using the tips of webmaster you can improve your website on technical and non-technical grounds.Here's how the webmaster can help you:

  • Content keywords: Finding keyword is easy, so why do we need the webmaster to help us in this, isn't the question currently rolling in your mind? Okay, so the reason you should use webmaster is, the webmaster will present keywords according to the perception of Google about your website.
  • Removing URL's: Sometimes, some people will link your page to their website. You don't know about it, it might be irrelevant, or on website with lower domain authority which can result in lowering your website's SERP. Using webmaster you can keep a check on these links and remove if necessary.

  • Source: SEO Mistakes You Should Refrain From Committing In 2017

    #Google Search Console Reliability: Webmaster Tools on Trial

    Google Search Console Reliability: Webmaster Tools on Trial There are a handful of data sources relied upon by nearly every search engine optimizer. Google Search Console (formerly Google Webmaster Tools) has perhaps become the most ubiquitous. There are simply some things you can do with GSC, like disavowing links ... read moreShould You Optimize Content for Google AMP and Facebook Instant Articles? If your content goals revolve around driving traffic to your website to obtain email list subscribers, lead-form submissions, conversions to free trial ... website up for free in Google Search Console (formerly Google Webmaster Tools) to get mobile ... read more10 free Google SEO tools everyone should use If you only make use of one tool from this list, Google Search Console (formally known as Webmaster Tools) is the plum choice ... Ah, good old Google Alerts. Whilst it's reliability has been called into question in recent times, there's no doubt ... read more

    How to Perform a Technical SEO Audit: Part 1 To begin, I always like to offer my clients the first month as a trial period ... anything you want Google to crawl. Check to make sure you've submitted your client's sitemap to Google Search Console and Bing Webmaster Tools. Conduct manual research ... read moreAWR Cloud There is also a free 30-day trial on all plans ... functionality is that AWR Cloud prompts you to connect your Google Analytics (GA) and Google Search Console (formerly Google Webmaster Tools) accounts to access much of it, but every business should ... read moreFree Keyword Research Tools Google ... Search Keywords' section in Bing Webmaster Tools helps you to identify these gems, providing you with details of the keywords that generate clicks and impressions, along with click-through-rate (CTR) and average positions in Bing. Google Search ... read moreThe Hottest Online Marketing Tools For 2016 Search Console and Webmaster Tools provide insight into the data that Google (for Search Console ... handy tool for everyone working in the retail and tourism industry, where reliability and trust play a paramount role when it comes to the final decision ... read moreWhy 78 % of Marketers Struggle with Content Marketing ROI To assign a specific dollar value and calculate ROI, look at which keywords are driving traffic using the Google Search Console, formerly known as Webmaster Tools, and drilling ... a checklist or access to a free or trial version of software. read moreHow to Relaunch a High-Ranking Website A more accurate page count is the Google Index > Index Status report in Google Search Console (formerly Google Webmaster Tools). We'll come back to ... But you'll need a paid subscription (or free trial) to see the rest. This is an excellent tool ... read moreTechnical SEO for Bloggers: 6 Changes to Drive More Traffic JeffBullas.com is hosted on BlueHost, a service that Jeff, and hundreds of other successful bloggers, recommend because of its reliability and ... Head over to your Search Console account (Google Webmaster Tools) Go to Search Appearance and HTML ... read more

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    Source: #Google Search Console Reliability: Webmaster Tools on Trial

    Monday, January 30, 2017

    SEO – Optimized Metatags

    SEO – Optimized Metatags

    Some search engines may display the meta description as a part of the search results, but the meta keyword tags should not appear in search results. The general consensus among SEO experts is that metatags are dead. Even so, many of these same experts continue to use metatags in their own sites. For Google, adding the description meta tag does not result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google. Yahoo! says, they use the Keyword Meta Tag when it ranks a page. Hence it makes sense to add one for Yahoo! and any other minor search engines that still use.

    What Do the Metatags Look Like?

    You can add the following in the head section of the web page:

    <meta name="keywords" content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. about 30 to 40 unique words"> <meta name="description" content="An accurate, keyword-rich description about 150 characters"> Meta Description Tag Tips

    Important tips for good Meta description tags:

  • Use keywords in your meta description tag.

  • Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.

  • There should not be more than 150 characters in a description metatag of a single web page.

  • Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

  • Meta Keywords Tag Tips

    Please refer to the previous chapter for identifying good keywords. Use the following tips for preparing good meta keywords tags.

  • Use synonyms.
  • Use unique keywords.
  • No need to repeat any given phrase.
  • You can repeat a word any number of time, as long as each time it is part of a different phrase.
  • Robots Meta Tag

    The important metatag that you may need sometime is the Robots Metatag which looks like this:

    <meta name="robots" content="noindex,nofollow">

    Using the above metatag, you can tell a spider or a robot that you do not want some of your pages indexed, or that you do not want your links followed.

    Chuck ReynoldsContributor

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    Source: SEO – Optimized Metatags

    Top 7 #SEO Tips for Outstanding Content #Marketing

    Top 7 SEO Tips for Outstanding Content Marketing Malia Keirsey is a young writer from Chicago. She is fond of web design and marketing. Books, blogging and travelling are the main part of her life. So she shares her experience via different articles. Follow @MaliaKeirsey on Twitter. Malia Keirsey has ... read more7 Tips for SEO Rankings In 2017 Businesses and SEO experts looking ahead to the coming year can review these valuable tips for SEO rankings in 2017 ... longer and can inspire them to share your content. Read more about content marketing from Search Engine Watch and consider how improved ... read more5 Efficient Content Marketing Ideas for SMBs When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO ... titled 7 Outstanding Content Marketing Tips for Small ... read more

    30 FREE SEO Tools You Can Use to Skyrocket Your Search Engine Traffic I've a simple tip for you: start using SEO tools. Yes, having access to the best SEO tools ... are related to your content. It helps in ranking better position in search result. For example, www.yourdomainname.com/marketing-tips this is SEO-friendly ... read moreBest Marketing Blogs of 2017 – Thought Leaders to Inspire your Marketing Strategy About the Blog: The Wistia Blog is home to actionable video and marketing tips and ... digital trends (content, SEO, social media, AI, VR) to marketing fundamentals like pricing, segmentation, and strategy. Favorite Recent Article: 99 top tools for digital ... read moreeCommerce Roundup: Top Articles for eCommerce Marketers (January – February 2017) The 7 Worst Reasons for a Content Marketing Campaign by Renee Warren ... can get the right traction and make sure it's relevant. 10. Top 5 Social Media Tips to Enhance Your Startup Marketing in 2017 by Laurie Wang (Women 2) Laurie gives some expert ... read more7 Healthcare Marketing Trends to Follow for Better Outcomes in 2017 7. Improving the Patient Experience Will Be the Remedy for Better Outcomes In 2017, providing patients with an outstanding care experience will become a top priority ... and development, content marketing, social media marketing, and SEO. read more41 Must-Read Books By The Top Social Media Speakers and Content Marketing," by Lee Odden "YouTube Video and SEO Tips: The Best SEO For YouTube Videos," by Derral Eves "48 Days to the Work You Love: Preparing for the New Normal," by Dan Miller "Virtual Freedom: How to Work with Virtual Staff to Buy More Time ... read moreTop 7 SEO Secret Tips For 2015 SEO not only affects the ranking of the website, but also leaves a great impression on social media, search engine marketing and other domains of digital marketing. So, due to these digital changes, let us have a look at the top 7 SEO secrets tips for 2015 ... read more12 Tips To Hack Your Blog Growth 10x in 2017 However, I've come up with a strategy that will help you identify topics and titles that have the best chance ... For more tips on this, check out The Seven Commandments of Internal Linking That Will Improve Content Marketing SEO. The ideal length ... read more

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    Source: Top 7 #SEO Tips for Outstanding Content #Marketing

    Sunday, January 29, 2017

    One of the Best SEO Software To Track SERP Ranking: SheerSeo

    One of the most to difficult thing for the webmasters is to keep up with the high ranking on Google SERPs. So, I have some question for you like, Are you using any SEO software to rank high on Google SERPs?

    Or

    Are you using the Basic or free versions of some other software?

    Or

    At this time you don't have any ranking or not using any SEO software.

    Then I can say that this post is for you. Because I am here with an SEO software which can help you to rank on Google SERPs by tracking the search engines, Helps you with perfect On-Page SEO, Backlink analysis and also Monitor your social mentions on Social media. The name of this SEO Software is Sheer SEO.

    Learning about Sheer SEO in-depth

    Sheer SEO is an Online SEO software which can help you to work like a pro blogger. It is like a complete package for the online marketers and bloggers. This SEO software can help you to get the required information about any website with ease. By using this you can get an advantage to stay in along with the search engine optimization.

    Overview Of this SEO Tool

    This SEO tool is built to help the Bloggers and marketers. And if you are working online to make money then the biggest obstacle that you face is getting less or no traffic. If you are a newbie in the field of SEO, Blogging or online marketing then this tool is just built for you only.

    If you know SEO and already getting enough organic traffic for your website then this tool can help to get better results by tracking and analyzing things for you. But if you are struggling to rank on Search engines pages then this is the best SEO software for you which will help you to increase your website's Organic traffic quickly.

    Things that you can do With this SEO Software

    Sheer SEO is an amazing SEO tool which you can use in many ways. You can see the below screenshot for the same.

    SEO software

    It has features of rank tracking, backlink analysis, link creation tools, Guard valuable backlinks, link creation tools and monitoring the mentions of your website on social media sites like Facebook and Twitter.

    Rank Tracking

    The rank tracking feature of Sheer SEO is one of the best features they have provided in their tool. When you will use the features of Rank tracking, you will be getting the reports of your previous and current records. As I mentioned earlier that it will not only track the ranking of your website or blog on Google but also it will also track the ranking on Bing and Yahoo and some other search engines. And you can even get the rank tracking stats on the daily basis or weekly basis by email.

    Backlinks to your website

    Sheer SEO has another amazing feature and that is it can check the number of backlinks for any website. If you are an SEO expert, then you might have used these kinds of tools but this is an amazing tool and gives us the exact number of backlinks.

    And I am must tell you that backlinks play an important role in ranking your website in Google SERPs. It is quite difficult to rank on search engines without backlinks.

    Density of the Keyword

    Keyword density is really an important factor in Google ranking. You must know that your post or the article must have appropriate keyword density. And the Sheer SEO Software helps you to get the best keyword density in your blog post or article. It helps you to create a Google-friendly content, which will rank undoubtedly.

    It is the rule that we must not use the keyword again and again in an article which is counted as the spam for Google. So, this tool helps to get rid of that spam and helps to make your content search engine friendly.

    Backlink Checker

    Getting backlinks from the other websites is a difficult task. We get backlinks by doing guest posting, blog commenting, sponsored posts and many other link building techniques.

    But how we will know that our backlinks are increasing or decreasing. Then this tool is going to stand for us and will help us to know that how many links are there for our website and from which websites. In short, this amazing tool keeps an eye on the backlinks of our website.

    Emailed Reports

    If you are a running an SEO company or have multiple websites then this service is made for you only. Because you will not be having the headache to do all those things. All the stats and reports for your websites will be emailed to you on your priority.

    Tracking Social Signals

    Social sharing these days play an important role, even google gives more priority to the sites which are shared more. But how will you know that your content has been shared and on which social media websites?

    Well, this SEO software even takes care of this. It keeps the track of all the social mentions and shares for your content. Mainly for Facebook and Twitter.

    Pricing

    If we will compare the price of the other SEO software then you will understand that how much cheaper this software is than other software.

    The best thing is that it gives a trial for a period of 60 days. That means if you are satisfied with the software then you can go with it or you can quit at any time.

    If you want to know more about this amazing SEO tool then I will suggest you visit their website "Sheerseo.com."


    Source: One of the Best SEO Software To Track SERP Ranking: SheerSeo

    #Google Analyst and #SEO Analyzer | site#SEOstatus.com

    Google Analyst and SEO Analyzer | siteseostatus.com | Latest News Google Analyst and SEO Analyzer | siteseostatus.com SEO Analyzer and SEO checker is useful for analyze the sites visitor as well as the sites information in site seo status. In site seo status Seo checker are providing and it is used to improve your site ranking. Seo analyzer tool is used to give webmasters ... read more

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    Source: #Google Analyst and #SEO Analyzer | site#SEOstatus.com

    Saturday, January 28, 2017

    5 Reasons You Really Need #SEO

    5 Reasons You Really Need SEO SEO is one of only two marketing methods a business can use to improve their chances of being found on the first page of Google, Bing, and other search engines. While PPC offers instant visibility for your keywords, coupling this strategy with SEO can ... read moreAsk the Expert: Does Your Company Really Need to Focus on SEO? Related: 5 Tactics That ... your on-site SEO, the best place to start is by optimizing your content for both users and search engines. Related: 8 SEO Trends You Need to Pay Attention to in 2017 Content is important for a few reasons. First, if you don ... read more5 Reasons SEO Should Take a Back Seat With Website Content It's inevitable that someone – or a team – will follow an internal process and think about the content with an everything-SEO mentality. But there are situations when you don't need to sweat ... Are you really going to build your SEO page strategy ... read more

    5 Reasons Why You Need to Ditch Your To-Do List to Be More Productive choosing items that will give you quick gratification and menial tasks that don't really need to be done. I'm betting most people choose tasks based on other criteria than importance; tasks that make you feel busy, but get you nowhere. You will most ... read more5 Reasons To Start A Blog If You Are Passionate About Writing In 2017 Outlined below are 5 reasons ... "Reasons why you should start a blog", "reasons why bloggers are failing" etc...Nobody has really come out to identify the real challenges and what it takes to run a blog successfully. Some bloggers say you don't need ... read moreReasons Why Your SEO Strategy Isn't Working You are not incorporating the power of social media into your SEO efforts – there are many reasons why you need to incorporate social media in ... which will in turn enhance your web rankings. 5. You do not check broken links – a few broken links ... read more5 Reasons NOT To End Your Relationship I'm no relationship expert either, but even I have to admit these 5 signs are hard to ignore. These fights could be about anything that doesn't really ... When you and your significant other have worked hard in order to build something, you need ... read more5 Essential SEO Tools for 2017 It is the right time to analyze your plan of action and the tools you will need to run successful SEO campaign in the coming year. Listed below are 5 essential tools out of ... A free version is also available but if you really want to stand out, then ... read more5 Reasons to Offer Ecommerce Subscriptions What they have in common is the sort of customer need or problem ... These means that you can choose relatively slow and inexpensive ways to ship your subscription orders. For a transactional ecommerce business, you really want packages to arrive in ... read more5 reasons 100% Hotter is the TV guilty pleasure you need to binge right now Yeah? But no, we love 100% Hotter really. It might not exactly be breaking boundaries or changing the TV landscape, but you're guaranteed a jolly fun time. 100%. Celebrity 100% Hotter airs tonight (January 24) at 10pm on Channel 5. The first series of 100% ... read more

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    Source: 5 Reasons You Really Need #SEO

    Friday, January 27, 2017

    SEO for E-Commerce is the Ultimate Guide to Search in 2017

    Laura leads the marketing efforts for Merkle's retail vertical, driving strategy and development of content, communication, and events. She also supports the Agency Services marketing team by sourcing speakerships, case studies, and awards for work in digital marketing. Laura formerly supported business development by creating strategic growth plans for prospective customers, specializing in SEO.


    Source: SEO for E-Commerce is the Ultimate Guide to Search in 2017

    Changing the Face of #SEO in Minneapolis: How #Google’s Algorithm Changes Directly Affect #SEO

    Changing the Face of SEO in Minneapolis: How Google's Algorithm Changes Directly Affect SEO When people from outside Minneapolis ... Google Algorithm changes and updates since they are directly related to Google SEO. You may not need to keep an eye out for all updates, but a few significant ones like Penguin 4.0 and Panda can change the future ... read moreGoogle Changing the PageRank Algorithm? Some datacenters will still show a 6, but there are many 4's there, so its changing over time towards the 4 ... As a resident voice on SEO, I can't help but weigh in on this one. My working theory isn't that all of these sites have necessarily ... read moreRepresentational changes of latent strategies in rat medial prefrontal cortex precede changes in behaviour Figure 3: mPFC population firing changes follow task criterion changes but precede behavioural changes on the MT-LRA task. To determine when and how the mPFC population representation changed in the face of ... about the change point algorithm we used ... read more

    Negative SEO: Competition in Law Firm Marketing Just Got A Lot Uglier "The term 'negative SEO' refers to a practice in which a competitor impacts the Internet footprint of your website by engaging in tactics that are likely to trigger a red flag in Google's algorithm, and thus negatively impact your ranking or even ... read moreHow to Optimize Your Business For Local Search and Social Marketing When it comes to search results, people are going to see your website's SEO title tag and meta description ... If you have already created it, you may be able to change the category, depending on your number of fans. To check to see what category ... read moreDevelopment of user oriented mobile CAD interface Microsoft Bing SIGN IN SIGN UP Development of user oriented mobile CAD interface read moreOlivia Munn and The Threat of the Fake Geeks But it was also that change in marketing that created the idea of "fake geek ... to be a geek when in reality she views us with contempt… how, exactly does this affect anything? At worst, the only difference between Munn and Ryan Reynolds is that ... read morePanasonic Lumix LX5 firmware update A new high ISO processing algorithm will also target low frequency image noise in ISO 1600-3200 shots, reducing that 'blotchy' image noise that's more common in the upper echelons of ISO sensitivity. In addition the LX5 will also benefit from the OIS ... read moreUAH V6 Global Temperature Update for Dec. 2015: +0.44 deg. C NOTE: This is the ninth monthly update with our new Version 6.0 dataset. Differences versus the old Version 5.6 dataset are discussed here. Note we are now at "beta4" for Version 6, due to our accidental omission of lower stratospheric data from NOAA-9 ... read moreGoogle unveils a self-driving car Today Google unveiled their purpose-built self-driving car prototype, complete with no steering wheel, brake, or gas pedals. You just jump in, and go. The demo video is pretty impressive, and even the funnier Kara Swisher video of her first ride makes it ... read more

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    Source: Changing the Face of #SEO in Minneapolis: How #Google's Algorithm Changes Directly Affect #SEO

    Thursday, January 26, 2017

    Determining Keywords Efficiency With the Help of SEO and Call Tracking Tools

    In this post, Julia Holovko, CMO at Ringostat, and Eleonora Zolotaryova, Content Marketer at Serpstat will describe the strategy of discovering efficient keywords and testing them to understand if they are bringing conversions.

    These days, the ability to conduct an effective keyword research is critical for digital marketers. It's a must not only for developing a good keyword list for SEO and PPC, but also for finding out what topics marketers should write about and what phrases they should use while writing.

    But if you're reading this, it is likely that you already know how important keyword research is. And in this article, we will tell you the way to find out the right keywords for promotion.

    Focusing on some particular keywords

    Different types of keywords represent different levels of interest and intent.  For example, if we create an online store, the priority should be given to commercial keywords. There are also keywords of different frequency and different length. All this is about why some keywords work better than the others.Page-2-Image-1

    To move confidently forward in the search results, it is necessary to focus on some particular keywords. For some of them, competitors may occupy a precarious position in the SERP.

    For example, for the "buy iphone in USA" request, a competitor today holds the 2nd position, tomorrow – the 5th, and the day after tomorrow – the 4th. That means his position is unstable and you have all chances to push him out of the top 10. What you need is to work out the keyword, write a few posts, use crowd marketing, launch some special offers, etc.

    Thus, first of all, it is necessary to identify these keywords.

    How to identify efficient keywords for promotion

    For this purpose we should use tools like Serpstat.

    First, create the new project by pressing the corresponding button and then entering the name and address of the domain.Page-3-Image-2Page-3-Image-3The created project appears above. Push the Start Tracking button.

    In the section that appears, choose the search engine, set the location of your interest to see your positions in that region and group your keywords by tagging them.Page-4-Image-4Set the tracker to refresh data the daily, once every 3 days, or once a week. Everyday monitoring is interesting for those keywords which are the most competitive and promising. They should be marked by a separate tag while setting up monitoring.Page-4-Image-5It may take a couple of hours to gather all necessary information. When it's over, find results in the Rank Tracking section.Page-5-Image-6Below the deck with global result s, we see the information about every keyword separately. These data allows evaluating the potential for expansion in a certain thematic niche.Page-5-Image-7The History section is also worth exploring. There you can find more detailed data about the positions fluctuations of some keywords in the search results. Depending on the detected dynamics, we are selecting interesting keywords for further promotion.Page-6-Image-8As it was mentioned above, we should pay the increased attention to them. If using correctly all SEO instruments, your website would be fixed on the top positions by these keywords.

    Testing keyword efficiency with call tracking

    The important thing to remember when competing for the first ranks in SERP is that increasing traffic is not enough. If you want to attract customers rather than random visitors, you need to optimize for right keywords — the ones that will bring you conversions.

    One of the sure ways to track and analyze conversions is by using call tracking.

    Most businesses receive calls from clients. And even as there are online forms ( which can be conveniently tracked in Google Analytics), customers still prefer to have a 'live' contact, therefore to call. Without accounting these calls as conversions, you will not be able to get the real picture of your website performance. And thus, you will not be able to understand if your keyword strategy has worked as it was supposed to.

    What kind of data can you retrieve from the call tracking analytics? We will use Ringostat to show what you should be looking for.Page-7-Image-9Here you can see a report from the 'Call log' section, which contains information on every call received by your business via all of your online and offline channels. Call tracking aggregates a whole stack of data: the phone number of the caller, who received the call, its source and duration, timeout, call status, and even conversation recording.

    But the metric you should pay attention to is the the 'utm_term', which stands for the keyword that has brought a user to your website.

    By analyzing 'Call log' report, you will be able to see exactly which keywords have worked and brought you conversions. The more calls come from users, who clicked on the keywords you were optimizing, the better strategy you have chosen. To add to that, the report can show you whether the call was the target and ended up with the purchase of your product. Thus, call tracking can show you which keywords help to sell.

    Getting keywords from phone conversations

    Call tracking can help you test the efficiency of keywords you have discovered. But not only that – call tracking can work as a keyword research tool as well.

    Call tracking allows to record conversations between a call agent and a client, who has called your business. This recording can give you a wealth of data. You can discover, what are the things that clients wanted to get from your services, which keywords and terms they are using. They might be referring a keyword that you have missed in your strategy that you could add to your website's semantic structure and advertising campaigns.

    This kind of in-depth research can be very helpful for determining new efficient keywords. The advantage of analyzing conversation recordings, which you can get from call tracking, is in the access to your real clients. Not some abstract users on the internet, but people who are actually interested in a service like yours.Page-8-Image-10Here is the 'Call log' report with the recordings section, where you can find recorded conversation for every call you get. You can play, download or delete it. As well, you can share the insights with your team in the comments section.

    Callback keyword stats

    Another useful tool, offered by call tracking, is a callback. Callback widget asks customers to leave their contact information in order to receive a call from the company right away. This feature provides a convenient way of coping with the problem of missed calls, and usually, it boosts call conversions from the website. Users prefer to get contacted by a call agent and avoid paying for the phone call.

    Callback stats provide a stack of useful data, which can enrich your analytics. However, for a specific purpose of determining the efficiency of keywords, you can use a callback statistic report, which shows the keyword that has led to a conversion (callback request.)Page-8-Image-11You can view the callback statistics as a table. It has two dimensions, which you can choose from the following: the source of call, channel, campaign, keyword, inbound number, phone number region or answering agent.

    By choosing a keyword, you can aggregate a report, which would show exactly which keyword prompted each callback request.

    Conclusions

    Optimizing for right keywords is hard, especially if you don't have the opportunity to test your strategy. With SERP analysis tool and a call tracking service, you can fill the gaps and learn how to beat your competitors and drive conversions with efficient keywords. Not only you can discover the keywords, you can also see in practice, whether they are bringing you conversions and turn visitors into clients. Moreover, you can use call tracking service as a keyword research tool and improve the semantic structure of your website and the performance of the PPC campaigns.


    Source: Determining Keywords Efficiency With the Help of SEO and Call Tracking Tools

    The Ultimate #SEO #Google Hack: 4 Step Process to Influence #Google

    The Ultimate SEO Google Hack: 4 Step Process to Influence Google The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users' active reading time, their scrolling speed and the article's length. If you're doing all the right things but still not getting the traffic you ... read moreHow To Get Organic Search Traffic With The Ultimate Google Hack The 4-Step Process to Influence Google Search Engine Optimization (SEO) Through a Relevant Message and Increase Organic Search Traffic and Conversions. Are you ready to discover the ultimate Google SEO hack, increase your SEO ranking and break the code to ... read moreBest Marketing Blogs of 2017 – Thought Leaders to Inspire your Marketing Strategy About the Blog: Eric Sachs is an SEO expert who started his ... Favorite Recent Article: The Ultimate Google Hack to Increasing Organic Traffic and Conversions: This article looks at a 4-Step process to influence Google through a relevant message and ... read more

    Mobile SEO: 7 Steps for Success in 2017 But how exactly do you get to the mobile top, and how's the optimization process different from the desktop SEO we're used to? While a lot of attention has been paid to choosing a mobile-friendly solution (see ... options box. 4. Still at Step 2, check ... read moreThe Ultimate Guide to Google Maps Marketing In a nutshell, Google Maps marketing is the process ... The ultimate objective of Google Maps marketing is to achieve as high a placement as possible in the local business results listings on the Google Maps results on relevant Google search engine results ... read moreTags and hashtags: The ultimate guide to using them effectively Step 5: repeat step 4 until ... to use for SEO, but you will also be much more likely to be considered an authority in the niches that you consistently target. It's a cost-effective method of advertising and it will improve your Google rankings ... read more10 domain name secrets to repair your online reputation 4. Geographic TLDs ... "citations for local SEO?") Telnic, the organization that administers the .TEL domain names, has also set up a directory of links to help ensure that all of the many .TELs become indexed in Google and Bing. read moreThe Ultimate Guide on How to Create a Digital Magazine From Scratch – How Foundr Built its Entrepreneur Magazine This is why Foundr took the app route. The reason Foundr Magazine made its first $5 is because it got in front of those eager-for-digital-magazine eyeballs hanging out in the App Store and Google Play ... not as complex as web SEO, although it is no ... read moreHow to Rank Your Products on Amazon – The Ultimate Guide Once the customer actually hits "Enter" to perform a search, the A9 algorithm delivers results through a two-step process ... Google because you're essentially cutting the work in half. This is because there's no such thing as off-page SEO for ... read moreOnline Marketing Made Simple: A Step-by-Step Guide Next to SEO, there's search engine marketing (SEM), which is simply the paid version of SEO. Marketers pay for displaying ads together with Google search ... Infographic Step 3: See If They're Interested In Your Infographic Step 4: Make Sharing Your ... read more

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    Source: The Ultimate #SEO #Google Hack: 4 Step Process to Influence #Google

    Wednesday, January 25, 2017

    SEMrush Blog

    An agile growth-driven design is a game changer in a website redesigning strategy that is dynamic and data-driven, thanks to its redesigning-in-shorter-bursts strategy. The transformative design strategy strictly follows 'one bite at a time' principle, which helps websites keep in step with the times. However, before your embark on your redesigning journey, wade through these phases and stages to get a headstart.


    Source: SEMrush Blog

    Changing the Face of #SEO in Minneapolis: How #Google’s Algorithm Changes Directly Affect #SEO

    Changing the Face of SEO in Minneapolis: How Google's Algorithm Changes Directly Affect SEO When people from outside Minneapolis ... Google Algorithm changes and updates since they are directly related to Google SEO. You may not need to keep an eye out for all updates, but a few significant ones like Penguin 4.0 and Panda can change the future ... read moreGoogle Changing the PageRank Algorithm? Some datacenters will still show a 6, but there are many 4's there, so its changing over time towards the 4 ... As a resident voice on SEO, I can't help but weigh in on this one. My working theory isn't that all of these sites have necessarily ... read moreRepresentational changes of latent strategies in rat medial prefrontal cortex precede changes in behaviour Figure 3: mPFC population firing changes follow task criterion changes but precede behavioural changes on the MT-LRA task. To determine when and how the mPFC population representation changed in the face of ... about the change point algorithm we used ... read more

    Negative SEO: Competition in Law Firm Marketing Just Got A Lot Uglier "The term 'negative SEO' refers to a practice in which a competitor impacts the Internet footprint of your website by engaging in tactics that are likely to trigger a red flag in Google's algorithm, and thus negatively impact your ranking or even ... read moreHow to Optimize Your Business For Local Search and Social Marketing When it comes to search results, people are going to see your website's SEO title tag and meta description ... If you have already created it, you may be able to change the category, depending on your number of fans. To check to see what category ... read moreDevelopment of user oriented mobile CAD interface Microsoft Bing SIGN IN SIGN UP Development of user oriented mobile CAD interface read moreOlivia Munn and The Threat of the Fake Geeks But it was also that change in marketing that created the idea of "fake geek ... to be a geek when in reality she views us with contempt… how, exactly does this affect anything? At worst, the only difference between Munn and Ryan Reynolds is that ... read morePanasonic Lumix LX5 firmware update A new high ISO processing algorithm will also target low frequency image noise in ISO 1600-3200 shots, reducing that 'blotchy' image noise that's more common in the upper echelons of ISO sensitivity. In addition the LX5 will also benefit from the OIS ... read moreUAH V6 Global Temperature Update for Dec. 2015: +0.44 deg. C NOTE: This is the ninth monthly update with our new Version 6.0 dataset. Differences versus the old Version 5.6 dataset are discussed here. Note we are now at "beta4" for Version 6, due to our accidental omission of lower stratospheric data from NOAA-9 ... read moreGoogle unveils a self-driving car Today Google unveiled their purpose-built self-driving car prototype, complete with no steering wheel, brake, or gas pedals. You just jump in, and go. The demo video is pretty impressive, and even the funnier Kara Swisher video of her first ride makes it ... read more

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    Source: Changing the Face of #SEO in Minneapolis: How #Google's Algorithm Changes Directly Affect #SEO

    Tuesday, January 24, 2017

    7 Tips for SEO Rankings In 2017

    2016 has already proven to be an eventful year for Google's ever-evolving algorithm. Search results for 2017, driven by user feedback and engagement, promise to be faster, more relevant and more substantial. Businesses and SEO experts looking ahead to the coming year can review these valuable tips for SEO rankings in 2017:

    1. Social media activity: Facebook, Twitter, LinkedIn, YouTube, and Instagram and other popular social media platforms are increasingly a source for valuable user feedback. Search engines like Google now gauge the activity on your social media channels to determine your ranking. This major trend will likely continue into 2017 and beyond. Kissmetrics also offers valuable insights on the significance of social media for SEO.

    2. User reviews: Refinements to 'Google My Business' and Google's local SERP (Search Engine Results Page) now include a list of your business as well its geo-location on Google Maps, links to your website, contact information, and most significantly, reviews. Compiled from a variety of sources (CNet, Bizrate, Facebook, Google Reviews) businesses are ranked according to a four-star rating system which is prominently displayed with the business name. Negative reviews can reduce your ranking, especially in local search results.

    3. Unique, quality content: Engaging, informative content that is well researched and enhanced with eye-catching, high resolution images, capture a web crawler's attention. Crafting content that is not only keyword-rich but strategically relevant and substantial will keep visitors engaged longer and can inspire them to share your content. Read more about content marketing from Search Engine Watch and consider how improved content on your website could boost traffic.

    4. Link building: A consistent ranking factor for search engines, building credible backlinks to your most relevant pages and content is one of the best ways to drive organic traffic. An SEO expert can really help you to define your goals, refine your message, identify strategic partners and maximize your content to build links that add credibility to your online profile for 2017. SEO And link building experts such as Paul Teitelman offers local businesses expert advice and strategic support for your SEO efforts.

    5. Local results: The local search results page has been refined and optimized to rank listings based on geo-proximity as a key factor. Traditionally, larger competitors could dominate local search results despite being geographically removed, but updates to the Google 3-pack are designed to connect users with legitimate services and products located within the closest proximity. This trend shows no signs of changing in 2017.

    6. Mobile friendliness: Market research has confirmed for the past several years an increasing use of mobile platforms, devices, and apps by consumers globally. Facebook, YouTube, and Google are adjusting to these changes as well, preferring content that is mobile friendly. Ensuring that your website pages load efficiently across a wide range of devices is crucial to capitalizing on impulsive purchasing decisions, especially during peak seasons.

    7. Create a sitemap. Search bots that crawl your website prefer one that is easy to navigate. A sitemap provides a roadmap for search engines that makes it easy to index pages for retrieval later. There are many online tools available as well as services to help you create a sitemap.

    5 Killer SEO Posts that You Can Apply on Your Blog This 2017
    Source: 7 Tips for SEO Rankings In 2017

    5 #SEO trends that will dominate 2017

    5 SEO trends that will dominate 2017 SEO is a game that is always changing. Search engine optimizers need to stay ahead of the game at all times given the unpredictability of Google updates. As we kick off 2017, it's time to examine the possible trends and put an SEO plan in place for the ... read more5 Content Marketing Trends That Will Change SEO In 2017 What are the content marketing trends SEOs should watch out for? What changes will impact SEO in 2017 and beyond? In this post, I'll show you 5 content marketing trends and how they are changing SEO. As marketers adopt innovative ways to capture user's ... read moreThe Top 8 SEO Trends To Watch Out For In 2017 (Infographic) With these statistics, we can say that the field of SEO continues to change at a much higher pace than it was 5 or 10 years ago ... That said, knowing the latest SEO trends has become an imperative each year. And with 2017 fresh on our mind, it is now ... read more

    8 SEO Trends You Need to Pay Attention to in 2017 A new year means new SEO speculation and trends. While there are some components of search ... Related: SEO Growth Hacking Techniques to Scale Your Business 5. Google will show more love to Accelerated Mobile Pages (AMP). It's no secret that Google ... read more6 Business Intelligence Trends That Will Dominate 2017 We're not quite ankle-deep in 2017 yet, but it's most definitely getting in between our toes. Look for these six business intelligence trends to dominate 2017 ... environment for our constituents." 5. BI security is as essential as ever One future ... read more5 Wedding Invitation Trends That Will Dominate in 2017 We chatted with our friends at Minted to get the scoop on what the biggest invite trends will be in 2017. From metallics to greenery (by way of Pantone's color of the year), you can expect to see many of these trends mirrored in the most popular registry ... read more5 Strategies that Will Dominate Content Marketing in 2017 As content marketing grows and evolves, you can expect the following strategies to define the industry in 2017. Fewer than half of marketing ... is also a powerful search engine optimization (SEO) tool. As the series develops, earlier episodes remain ... read moreInfluencers, in-store shopping and more: 5 affiliate marketing trends for 2017 Now that we are a few weeks into the New Year, it's a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US ... read moreThese SEO trends in 2017 will rule the digital marketing So are you ready for the top SEO trends in 2017? Let's check it out ... So, this thing is going to be one of the most important things in SEO 2017. 5. Machine Learning, Artificial Intelligence, and Google RankBrain There is no doubt, Google's main ... read more5 Food Trends That Will Dominate in 2017 In 2016, the top food trends included cleaner restaurant menus, less added sugar, full-fat dairy, wheat flour alternatives, beets/beet juice and designer oatmeal. For 2017, we expect more of the same—wholesome, local foods with a lot of flavor ... read more

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    Source: 5 #SEO trends that will dominate 2017

    Monday, January 23, 2017

    Interview with the Wizard of Moz: Rand Fishkin

    Hello inbound marketers,

    I had the privilege to invite the Wizard of Moz, Rand Fishkin as my guest for the first interview in the TechWyse Interview series 2017.

    For anyone in the digital marketing world, Rand is a person who needs no introduction, as he is the single most renowned inbound marketer of our time.

    Rand got his start as a Seattle-based web design entrepreneur. In the early 2000's, during the meteoric rise of Google and SEO, Rand was one of the first people to recognize the potential of this industry. He had the vision, foresight and agility to build a burgeoning company, while also fine-tuning his accessible and informative personal brand .

    He started the Moz blog, which originally went by the name SEOmoz, back in 2004 out of the sheer desire to bring value and transparency to the SEO industry. Now Moz is an SEO empire.

    From 2007 to 2013, he served as the CEO of Moz. Now he is an active contributor to the company – laser focused on his commitment towards the company's investors and employees.

    I am a great fan of Moz blogs and when someone asks me: "How can I learn SEO/inbound marketing?" I offer the same reply every time: "Start reading Moz blogs."

    Thank you Rand for taking the time to answer my questions.

    TechWyse: Who cuts your hair? Give that person a medal!

    Ha! Thanks. It's Bang Seattle.

    TechWyse: The New Year's edition of Whiteboard Friday was just awesome. Do you think that SEO is getting more biased towards the Google SERP features?

    Yes. We can see that via data in Mozcast. More and more features in the SERPs taking up more and more real estate. If you're doing SEO today, I'd urge you to consider how you can get into those kinds of results.

    TechWyse: Should we be concerned about the impact of social signals on organic traffic? Let's say my site has quality content and relevant backlinks but zero presence in social media. What is your take on that?

    I wouldn't worry about it too much directly, but indirectly, it may be more troubling depending on your niche. For example, if you're competing against sites and players that do really well in social, they may be outearning you in attention and traffic, branding and editorially given links. It's tough to win if your competition's got the edge in social, because social can drive so many positive signals (links, engagement, etc) that search engines might use.

    TechWyse: If you were Google, how would you try to uncover paid links?

    Become a link spammer, infiltrate lots of the black hat discussion forums and sites, build up a large training set of spam, then use my remarkably powerful machine learning and deep learning tools to get a high accuracy model that IDs and devalues webspam. I'd be shocked if they're not doing this already.

    TechWyse: How successful is Moz Keyword Explorer?

    It's been our most talked about and beloved product in years, but its usage isn't as high as some others. For example, the Mozbar has ~300,000 active users, but KW Explorer only has ~10,000 people using it regularly each month.

    TechWyse: What was the biggest SEO mistake of your career?

    Moz Analytics. I wrote about it here, but that was a lot of poor decisions and poor intuition combined with poor execution, and in the end, it cost me my job.

    TechWyse: Tell us about a habit, good or bad, that has changed your life.

    Fitbit actually. I've lost weight, lowered my resting heart rate, and improved my fitness dramatically.

    TechWyse: What goals do you have left to achieve in your career?

    I committed to my investors that Moz would make them a return on their dollars, and we still have yet to do that. That's my biggest long term goal for my career.

    TechWyse: During the 2016 Growth Marketing Conference we heard you say "Sell your startup early when you can. And then start again."

    That made me curious to ask you this question: If you had to start a new SaaS/digital product startup now, what area would interest you the most and how would you market it?

    I like underserved markets – places where other startups don't/won't invest. Serving artists or the theatre or folks like that would be exciting for me. As for marketing, I suspect I'd still follow the content+SEO flywheel concept. I'm good at it, I understand the mechanics, and I love helping people and teaching.

    TechWyse: You really seem to be enjoying your new role at Moz. In the past you've written candidly about depression and what you went through after stepping down as CEO? How are you doing now? Are you glad you made the switch?

    Yes and no. I'm still sad about the circumstances and very regretful about the mistakes I made. But I'm certainly happier and mentally/emotionally healthier than I was in that role, so there's positives and negatives.

    TechWyse: What are your 2017 resolutions? We're excited to hear about your plans for the coming year.

    I don't tend to make resolutions, but one big project this year is my book on Moz and transparency in startups. I just finished the rough draft, have lots of editing ahead, and will hopefully go to press in early 2018.

    Thank you again Rand,Surely, the book on Moz is going to be a bestseller in the inbound marketing world. All the very best!

    Note to our readers: This is the third time in the TechWyse Interview series that we've had the opportunity to interview Rand.

    You can read the previous interviews here:https://www.techwyse.com/blog/interviews/interview-with-rand-fishkin-of-moz/https://www.techwyse.com/blog/interviews/qa-rand-fishkin-influence-of-links-seo/


    Source: Interview with the Wizard of Moz: Rand Fishkin

    5 Content #Marketing Trends That Will Change #SEO In 2017

    5 Content Marketing Trends That Will Change SEO In 2017 Maybe I'm biased but if there is one thing I can predict with 100% accuracy, it's this: content marketing will become even more important in 2017. You've seen this first-hand: businesses are investing more and more in creating and distributing content. read more2017 Top 5 Content Marketing Trends Content marketing is always changing in response the way users interact online and the way that sites like Google and Facebook change their algorithms ... Here are the 2017 top 5 content marketing trends you need to know about right now: As our technology ... read more5 Content Marketing Trends You Need To Know About in 2017 Below are the five prominent content marketing trends that I believe strongly predict the direction of the industry in 2017: Influencer marketing is one ... executing influencer outreach also benefits your SEO, since bloggers and site owners can provide ... read more

    7 Trends That Will Change Social Media in 2017 And if you're a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have ... audiences respond best to. 5) Ephemeral content will continue to find its place and purpose. HubSpot Social Media Marketing Manager Marissa ... read moreSEO trends to watch out in 2017 What does 2017 have in store for SEO? Here are the trends that can change ... to provide dense content. Maximum information in minimum space. Gone are the days when you could recycle the same fluff in the name of content creation and marketing. read moreMarketing Trends And Predictions For 2017 Marketing automation will be one of the top marketing trends of 2017. This year is the ideal ... see the same appeal as live video. Like content marketing, marketing automation has been in the top 3 for the last 5 years. Many businesses still have the ... read moreMarketing Conferences To Check Out in 2017 5 ... useful content, SEO, and marketing knowledge there is to be gained at an actual Moz event. The Moz community is forward-thinking and helpful, and this year's MozCon will help you prepare for (and stay ahead of) the latest digital trends. read more4 SEO Tricks You Must Try in 2017 You should use schema to provide context for your content, do some research on conversational queries and prioritize long-tail KWs. When it's all said and done, SEO in 2017 ... for the trends of the future. Get the latest updates from the Marketing ... read moreTop Marketing Trends to Watch In 2017 This change has resulted in many new ideas ... As of January, 16th 2017, they have an average of 1.2 stars out of 5 over almost 1,000 separate reviews. Marketing transforms and adapts to fit the needs of businesses and consumers. In 2017, these changes ... read more5 Content Marketing Trends that Will Dominate Marketing in 2017 In this post, I'll show you 5 content marketing trends that ... be sure of in 2017, it's the dominance of video on the Internet. The trend is unmistakable: in 2017, content will still be king, but video will be queen. What will change, however, is ... read more

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    Source: 5 Content #Marketing Trends That Will Change #SEO In 2017

    Sunday, January 22, 2017

    How to Get Your Content in the Google SERP’s Featured Snippet

    google seo

    Want to know something that would drive massive amounts of traffic to your website almost without fail?

    Picture this scenario. You've written an article, let's say about content marketing on a limited budget.

    Someone searches for "how to do content marketing" on Google.

    And they see this:

    image10

    image10

    You've probably seen this little box before. It's called a featured snippet.

    I wrote an article on content marketing way back in 2014, before featured snippets were much of a thing.

    Today, if you search for "how to do content marketing," you'll get that little list of tips extracted from my article.

    Most SEOs want to get their site into position #1 (the first organic search result) on page 1. That's the best possible position for a site to be in, right?

    Well, if you get a featured snippet, you come before the first ranking. You're in Position #0!

    The advantages of a featured snippet are obvious:  more clicks, more visibility, and a higher conversion rate. It's an SEO's dream!

    Here's what Google has to say about featured snippets: "When we recognize that a query asks a question, we programmatically detect pages that answer the user's question, and display a top result as a featured snippet in the search results."

    How do you get a featured snippet? Well, the fact is, there's no guaranteed method of getting your page into a featured snippet.

    Google says that you can't mark your page as a featured snippet. So you might as well cross your fingers and hope for the best, right?

    Not at all. While Google doesn't have an official process for applying for featured snippets, there's a lot you can do to get your page in that spot.

    Before we start, I should say that this is not a surefire method of getting a snippet. Unfortunately, the best you can do is optimizing your pages.

    But think about it. You do a little extra work, and your chances of being featured go way up.

    Google purposefully created the featured snippet to help people. So, if you excel at helping people, you could get in the snippet.

    If your page gets a featured snippet, it will be the first result on the first page for your keyword(s). Only paid ads (if applicable) will be featured above it.

    Search Engine Land analyzed one site featured in the snippet, and the results are astounding. The site had a 516 percent increase in sessions, and the conversion rate skyrocketed from 2 percent to 8 percent!

    I don't know about you, but that sounds enticing to me.

    So if you're interested, let's talk about optimizing your content for the featured snippet.

    First, answering questions is really important

    Before we dive into the techniques of optimization, let's talk about answering questions.

    If your content doesn't answer questions, it won't get into the featured snippet. That's all there is to it.

    That's because featured snippets are programmed to answer questions.

    In short, Google's algorithms find the page that seems to best answer the user's question. That page is then displayed in the snippet to make the user's life easier.

    Let's say you want to write an informational article about blog revenue. That will probably never make it into the featured snippet.

    If you Google "blog revenue," here's what comes up:

    image09

    image09

    There's no featured snippet because there's no possible way that the term could be construed as a question.

    However, if we make one little change, the snippet pops up. Let's try "increase blog revenue" instead:

    image13

    image13

    The snippet pops up because the search term is implicitly asking how to increase blog revenue. One little word makes all the difference.

    That's why you have to understand what questions your target audience is asking.

    Second, you want to find the right questions to answer

    There are two ingredients to find the questions your readers are asking.

    First, you'll need a bit of knowledge about search queries. Stone Temple found that 19% of question-based search terms have their own featured snippets.

    image11

    image11

    In other words, people are literally typing questions into Google. And answering questions is the whole point of the featured snippet.

    image17

    image17

    Usually, that means that those search terms will include one of the following phrases:

  • How to
  • What is
  • How do
  • How does
  • These are the terms Hubspot used when it conducted its own analysis of featured snippets.

    Think about these terms when researching your keywords (which we'll get to in a minute). These are some of the most popular question terms, but don't feel limited to these.

    Some other terms you might consider:

    These are just starting points. If you can think of a way to phrase a search query, then you can put it on your list.

    Second, you'll need a keyword research tool. Google's Keyword Planner, SEMrush, and WordStream are all excellent choices.

    At its core, question research is basically keyword research with these terms added onto the beginning.

    So instead of researching "blog revenue," you're researching "how to increase blog revenue."

    Let's use SEMrush with the question keyword "how to increase traffic to my blog." Head over to SEMrush.com and type the keyword into the search bar:

    image07

    image07

    Click Search, and you'll see something like this:

    image03

    image03

    One of my favorite parts of SEMrush is the Organic Search Results section. These results are different from what you'll see on Google because they don't include advertised links like these:

    image14

    image14

    The Organic Search Results section will give you a great idea of your competition for any organic keyword. You can then check out the sites and break down their keyword performance in depth.

    image12

    image12

    SEMrush also shows you related keywords. Notice that all the organic related keywords for our question-based keyword are also question-based keywords:

    image01

    image01

    Use these sections to find out what other people may be Googling. You'll get updated insights on the kinds of questions your readers are asking.

    Do you need to worry about ranking?

    Google's official support page on featured snippets states that they take "a top result" for the question keyword and display it.

    So it sounds like you need to rank fairly high to have a chance at getting a snippet.

    Most snippets seem to confirm this. For example, if you take our keyword from earlier, "how to increase blog revenue," and look at the SERP, you'll see that the page featured in the snippet also ranks at #2:

    image05

    image05

    Let's try another random query: "what is marketing automation." Now, the page in the snippet ranks at #1 among the organic search results:

    image13

    image13

    However, that's not always the case. Moz analyzed 981 snippets and found their rankings. Most of the results were no surprise––70 of the snippets were pulled from positions #1 through #3.

    image04

    image04

    But 30 percent of the snippets came from anywhere from position #4 to #71! Even a site that's well past the first page can be featured in a snippet.

    So do you need to worry about ranking? Not any more than usual.

    Of course, you should definitely aim to get on page 1 and always improve your keyword performance. But even if you're not on page 1, you could still get a snippet.

    The moral of the story:  If you're not ranking highly for a keyword, focus on answering questions as best as you can. It's possible you could still get that snippet in the coveted position of #0.

    Be the best at answering questions

    You know that to get featured in the SERP snippet, you have to answer questions well.

    So is that the end of the story? Not quite. It's not as simple as answering the question and using keywords.

    There are a few things you need to keep in mind.

    First, make sure you answer questions thoroughly and with detail.

    Let's use our keyword "how to increase blog revenue" and look at the featured snippet.

    The featured article is a wikiHow post that takes the reader step by step through the process of using Google Analytics to help increase blog revenue.

    image06

    image06

    There's a high level of detail in this article. While it's not long, it does thoroughly explain the process.

    Whether your article is short or long, it needs to have this level of detail.

    Here are some ways to make sure you're going into detail:

  • Break down every step into its smallest parts
  • Use lots of media (e.g., infographics, screenshots, videos, etc.)
  • Ask yourself, "Would a beginner to my niche understand this whole article?"
  • You need to make your content the best it can be to give it a chance at being featured.

    Second, consider including a Q&A or how-to section on your site.

    SEMrush Data Scientist Qi Zhao analyzed over 10 million keywords and 1 million domains to find out what makes featured snippets tick.

    A Q&A section is one of Zhao's tips to increase your chances of getting featured.

    You can create a typical FAQ page, or you can create a topical Q&A page like KidsHealth did:

    image00

    image00

    Zhao says, "When you have more than one target question, you may consider creating a Q&A section on your site. All related questions can be put together on the same page with well-formatted questions and answers."

    The resulting page will have many questions on the same page, giving it an even better chance of getting a featured snippet.

    If a Q&A or how-to page would be out of place for your niche, there are good alternatives. Duct Tape Marketing showed how even "nutrition facts" sections can count:

    image08

    image08

    In short, if you can build a page that answers some sort of question, it has a chance at getting a snippet.

    Third, outperform your competition.

    Even if your competition has a featured snippet for a keyword, don't lose hope.

    Instead, improve upon their answer. I like to use Brian Dean's Skyscraper Technique for this.

    There's always room for improvement, and the current answer in the snippet is probably missing a few things.

    Can you improve upon the design? Go into more detail? If you can one-up the current answer (or high-ranking articles), do it!

    If you create the new authority answer and drive traffic to it, you could replace your competition in the featured snippet.

    Why do people say the snippet steals traffic?

    I couldn't write a conclusive article on the featured snippet without mentioning this point.

    Not everyone loves the featured snippet. Some people argue that getting in the featured snippet can actually cause your site to lose traffic.

    This is where user intent matters. If someone is just looking for an answer, they might not want to read an entire article on the topic in question.

    Let's say someone heard the term "conversion rate" and isn't sure what it means. So they Google "what is a conversion rate" and see this:

    image15

    image15

    The snippet gives them a sufficient answer, which can be problematic. When this happens, some users might not actually visit the page in the snippet.

    They've gotten all the information they need to know, and they have no need to visit your page to read more.

    This is a legitimate concern, and if you're aiming to get in the featured snippet, you need to know how to deal with this issue.

    There are two methods of fighting traffic loss due to the snippet.

    Method #1: Make your definition helpful but general.

    Take a look at the snippet for the query "What is YouTube marketing."

    image18

    image18

    This acts as a sort of teaser for the article itself. It also gives the user a general idea of what YouTube marketing is about, but they'd probably want to click on the link to learn more.

    Method #2: Aim for question-based keywords that require research and can't be answered in a single sentence.

    If you Google "What are LSI keywords," you'll see this:

    image16

    image16

    That's a good answer, but it only scrapes the surface of what LSI keywords can do. Users searching for information on LSI will likely want to read a lot on the subject.

    The more intricate a topic is, the better chance it has of getting a ton of traffic in the snippet. Even so, proceed with caution. These solutions aren't one hundred percent.

    At the same time, don't get scared off from pursuing the snippet. If you have the right keyword, an involved topic, and a great article or page, the snippet can work wonders.

    Conclusion

    Landing the featured snippet position is possible.

    Google designed the snippet to provide the best answer to a question. If you have that answer, you get in the featured snippet.

    Right now, you have all the tools to create comprehensive, detailed answers to questions in your niche.

    But remember, like many things in marketing and SEO, this isn't a surefire method. You can optimize your content, but you can't guarantee yourself a spot in the snippet.

    If you do optimize your content, you'll be ahead of most of your competition. It doesn't hurt!

    Make this optimization process a regular part of your content marketing strategy, and you just might see one of your pages sitting in the featured snippet box sooner than you think.Are you going to aim for the featured snippet?


    Source: How to Get Your Content in the Google SERP's Featured Snippet