#SEO This Week EP13 – PPC Hack, Page Markup, and #Reviews

SEO This Week EP13 – PPC Hack, Page Markup, and Reviews How do I get potential customers to engage on my site? If you're trying to run a business online, this is a critically important question to answer—especially if you're running any sort of pay-per-click (PPC) advertising. Clicks and site traffic ... read moreHow to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines However, it's important to note that including schema (or any other structured markup format) in your code is not a quick and dirty SEO "hack" – instead ... even more detail about a page's content. Include schema markup alongside your Open ... read more

Structured Data First Steps: Adding Schema Location Markup to Your Website You can tweak it for styling, but be sure you're testing your changes in Google's Structured Markup Validation. Schema-Creator.org will also add line breaks to the code that will make your address look "unnatural" on a page. Take out those line ... read moreschema.org markup and SEO I haven't found much here about whether implementing schema.org markup on your site for page elements such as breadcrumbs, header, footer, and so forth helps when it comes to SEO. I'm not talking here about rich snippets or tagging products, events ... read moreTen of the Best PPC Hacks Out There In a recent WordStream webinar with Thue Madsen from KissMetrics, we shared the 10 top PPC hacks ... the page. Aim for the top three positions so your ads have a chance to be seen by these valuable mobile searchers. How do you do that? Go back to Hack ... read moreComplete SEO Newbie What can I do to get my blog at least showing up when I type in the blog name in Google? I don't even know where to start, so any advice on what I can do on the SEO/Google front would be very appreciated. read moreEverybody Needs Local SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you work in the SEO ... reviews in an isolated popup (instead of taking you to the locations Google Plus Local page ... read more10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later ... etc., no amount of SEO, SMM, or PPC can help you. Plus, you'll end up wasting a ton of money. Fix the basic issues first, and then move ... read moreGoogle Propaganda, SEO and Why Marketers Need to Wake Up As the entire search world knows, Matt Cutts released a post last week ... and breathe SEO to navigate – especially where false positives are concerned. Now add in the need to understand on site factors, indexing issues, Schema markup, understanding ... read moreHow To Use Google Books for SEO & Content Marketing But Google has made it easy enough that, with a few tricks, Google Books can be an invaluable tool for your SEO and content marketing strategy. Here's how to use Google Books for SEO (specifically ... book page and look at all the wonderful markup ... read more

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