7 Tips For Mastering #Google's Local #SEO Algorithm

7 Tips For Mastering Google's Local SEO Algorithm Forget everything you think you know about Google's local SEO algorithm. Here's the latest on how to gain visibility through local search. Are you tired of seeing your website rank on page five of Google for your target keywords? Wouldn't you prefer to ... read moreBetter Lead Generation: Getting an Edge in PPC As algorithms ... with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social ... read moreMastering Local Search Engine Optimization (SEO): A 2015 Primer Location and Distance in Local Search Algorithm The Pigeon update began the move towards the website listed in GMB (Google ... pac from 7 (in most cases) to 3 listings. There are a lot of sites affected by this and the outcry from local SEO practitioners ... read moreMastering The Art Of Local SEO To Rank Your Local Business While sharing the same basics, local SEO and non-geo-specific SEO are completely different from each other – the former being much more difficult than the latter. Constant changes and updates in Google algorithms ... important at 14.7%; with factors ... read more7 Local SEO Tips to Help Business Dominate Search Ranking in 2016 Local Business plays a great role in ecommerce business. Most of the local business will focus only on a particular region. In order to get your business targeted in particular area, you must use few local SEO tips ... Google Pigeon update is an algorithm ... read more10 Tips For Using YouTube To Kill At Local SEO And so, without further ado, here are 10 tips for YouTube Optimization for Local SEO. First, you obviously should ... Text within videos can be "read" out of the data by Google's interpretation algorithms, based on the application of optical ... read moreThe Beginner's Guide to Optimizing for Bing Search Of all the SEO tips and tricks, tags and categories are the ... search engines understand what traffic to send your way. Bing's algorithms, like Google's, take the surrounding 5-7 words for each keyword along with its density within the content into ... read more6 Local SEO Strategies For Small Businesses I recently wrote about 7 Reasons Why Your ... Unfortunately, local SEO is somewhat of a confusing topic and always has been. It's tough to know where to even begin. Especially with Google's Pigeon algorithm which according to Chris Rowe, CEO of Jet ... read moreBH Digital Marketing Services based on the websites they have been looking at over the last 5-7 days we ... without doing SEO? Search engines are just algorithms that scour data online; they still need assistance knowing what to look at. The major engines like Google, are constantly ... read more12 Professional New Year's Resolutions You Should Actually Keep Do a local ... of SEO, or learning more about Google's algorithm. From there, you can start getting into the nitty-gritty of mobile strategy. Helpful Resources Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know 7 ... read more

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Source: 7 Tips For Mastering #Google's Local #SEO Algorithm

4 steps to make your organic listings more effective

Everything you need to know about SEO, delivered every Thursday.

You're a savvy digital marketer. You follow Google best practices and read "all the SEO blogs." You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You're always looking for ways to improve organic search rankings. Instead of investing your time res earching some of those gray (or even black) hat tactics that are oh so tempting, I suggest you take a step back and look at the basics of your organic SERP listing.

An area that often gets overlooked by digital marketers is engagement and the click-through rate (CTR) associated with their organic listings. No matter how much you improve your ranking, if your listing itself is not compelling, it's all for nothing!

Google has not confirmed that CTR is a direct ranking factor, but this slide from a Google engineer at SMX West in March 2016 suggests that click-through rate plays a significant role.

Regardless of Google's ranking algorithm, all digital marketers strive to make organic listings compelling to searchers and enticing to prospects. These recommendations will help you improve organic search results and drive additional qualified traffic.

Step 1: Identify pages with a relatively low click-through rate

In Google Analytics, navigate to Acquisition > Search Console > Landing Pages and export the data into a CSV or Excel document. Identify pages with high Impressions, a low Average Position and a relatively low CTR based on position.

AdvancedWebRanking.com has a great study on average CTR by position that you can use as a guide. This analysis will help you create a list of prioritized landing pages to be improved.

Step 2: Find opportunities to expand title tags

One of the best things you can do to increase the CTR for a listing is improve the effectiveness of the Page Title. Back in 2014, Google changed the Title Tag limit to be based on pixel length (estimated to be 512px) which resulted in a significant reduction in organic Title Tag width. In May of this year, SEOs everywhere rejoiced as Google expanded this limit to 600px, a 17 percent increase!

Take advantage of this increased space and the opportunity to include more high-priority keywords (if you haven't already). An easy way to view your current Meta Tags is to download them from the free Screaming Frog SEO Spider Tool.

The challenge is that the new pixel-based limit is harder to adhere to and more difficult to visualize than a simple character count. For example, a "W" takes up more space than an "l." It's all about size now, not number of characters. As you're improving and expanding your Meta Tags, I recommend using a SERP Preview Tool. This will help you visualize how your listing (URL, Title and Description) will appear on a Google SERP.

After the Google SERP update in May, we noticed that popular SEO tools had not been updated to reflect the new guidelines, so we created our own Google SERP Tool to help SEO experts visualize the new, expanded pixel limits.

Step 3: Make your meta tags more compelling

The best Page Titles are often written like a newspaper headline. They are intriguing, interesting, descriptive, and often evoke emotion. Here is an example of two boring headlines and one compelling/engaging headline that really stands out.

Title Tag tips

It's still crucial to have target keywords in your Title Tag, but don't ignore the importance of engaging prospects. Optimize for user intent first, and SEO keywords second. Here are a few proven tips for Title Tags:

If your web page provides a list of some sort, state the number of items. For example: 17 Delicious Broccoli Recipes Your Kids Will Love

Mention if the page includes a video or a presentation. For instance: 10 Reasons Why The New Macbook Stinks w/Video Review

Special characters stand out, but don't go overboard.

Mention pricing or sales numbers.

Timely/relevant content is key. Provide a date. Example: The 12 Lightest Laptops Available in November 2017

Use a free headline analyzer such as: http://coschedule.com/headline-analyzer

Description tips

Don't forget to have a compelling and descriptive Meta Description as well. Use your Meta Description to complement and expand upon your Title Tag statement. Be persuasive; encourage an action.

Since Meta Descriptions have no explicit SEO value (other than CTR), don't be obsessive about forcing keywords into your Description unless they fit naturally. Most of all, inspire curiosity and entice searchers to click.

Step 4: Make your SERP jump off the page with rich snippets

The buzz for structured markup has quieted in the last few years, but this is a powerful strategy that should not be ignored. Rich snippets can really make your SERP jump off the page, increasing your CTR and stealing clicks right out of the hands of your competition.

Using structured markup properly can really make your products stand out. This example below shows powerful information such as star rating, number of reviews, price and if the product is in stock or not. That's a lot of valuable information in the search engine results!

Using the Recipe structured markup can also be really powerful. In the snapshot below, you can see a large photo and most of the ingredients needed for a recipe. It really jumps off the page as the first result. For the second result, you notice the star rating, number of reviews, time to cook and, of course, a picture! Wow, that's powerful.

Recipe reviews are so popular that if you're not using them, you may not make the first page of Google. The good news is that there are a variety of WordPress plugins and free tools to help make implementation very simple.

Some other powerful rich snippets are breadcrumbs, music, (notable) people, video content and events. You can find a rich snippet to improve click-through rate for almost every page imaginable. Google has a great Guide to Structured Markup, a Testing Tool, and even a Data Highlighter to use structured markup from the Google Search Console without having to implement any code. There are no excuses for not using these free features!

Getting back to basics

Once you expand and enhance your Meta Tags, track progress in Google Search Console. Continue to test and improve your organic listing over time.

You might be shocked by the dramatic increase in organic traffic delivered simply by getting back to the basics of writing a unique, compelling and relevant Page Title and Description. Remember, your Meta Tag is the only thing standing between a search result and a visitor!

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author Jason Decker is a Local Search Specialist at SmartSearch Marketing. Over the past several years he has successfully managed complex local search solutions for large national brands with many locations. His expertise includes local business listing management and distribution, business profile optimization, customer reviews and reputation management.
Source: 4 steps to make your organic listings more effective

How to Crack #Google Search Optimization for Your Unique Niche

How to Crack Google Search Optimization for Your Unique Niche Search engine optimization sounds great on paper, but when put into practice, it's a bit tougher. Marketing in your specific niche can be slow and painful, especially if you're just starting from scratch with a new website. Although it may feel like ... read more11 Ways SEO is Changing in 2016 and Beyond Search engine optimization ... your chosen niche. While many sites rank higher because of their age and DA (domain authority), younger websites can gain an edge by considering this element of their content. This topic came up as a result of a document ... read more10 Killer Tactics To Increase Website Traffic You should always keep search engine optimization in the forefront of your ... better chance to get traffic through search engine like google. Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions. read moreThe Guide to Earning New Business with Your Real Estate Video Marketing [Ebook] All you need is a smartphone, tablet, or easy-to-use camera and some knowledge of what your niche audience wants to ... the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding ... read moreWhere User Experience and SEO Meet When SEO is as important as the user experience, you need separate pages for each type of content, each one search engine optimized for its own, unique niche ... another factor in your site's search engine optimization. These also make your site look ... read moreEtale Year in Review – 185 Countries, 185 Articles, Top Articles, Top Searches, and More What articles received the most unique visitors and what were people inclined ... a modest number of people to the site (but less than 5% of what Google did in 2016). After the search engines, Twitter and Facebook were even for the second most frequent ... read moreHow To Make Google Love Your Content Marketing Search ... video Since Google has made it clear with its Panda and Penguin updates that it values high-quality content as a significant ranking factor, your company's website ranking should get a boost from your blog. You can take the optimization a ... read moreGive your healthy eating blog a boost with SEO analysis Your ... search engine optimization (SEO) analysis to the menu. (And now that we have all the obvious food puns out of the way.) Healthy eating blogs are quite common, and many have well-established followings. Still, you can break into this crowded niche. read more13 SEO Experts Give Their Biggest Takeaway of 2016 In The World Of SEO When Google announced that they were moving from "Mobile First" To "Mobile Only" in the search ... Optimization equals relevancy when an in-depth understanding of correctly using keywords and relating them to the proper market niche is done. read moreTwin Cities women launch beauty box for people of color "It may not be billions of dollars, but there's absolutely a demand for it, and it's a unique niche that ... or don't know about search engine optimization if they do have a small website to get their businesses in a Google search results ... read more

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Source: How to Crack #Google Search Optimization for Your Unique Niche

4 Super-Smart Keyword Research Ideas that Boost SEO

I'm one of those weirdos who finds keyword research fun; seriously, it's one of the most enjoyable parts of my job. When you're looking for new keywords to target, the world seems bright and full of possibility.

Looking for keyword gold at the end of the SEO rainbow

I recently ran a little keyword research workshop with some folks on the WordStream marketing team, in an effort to get others around here as jazzed about keywords as I am. Here are a few of the keyword research and optimization tips I shared. Let's hope they help shake you out of your keyword rut!

#1: Check out the SERP before you write anything!

This step is so, so important and I'd wager that most people skip it: You should evaluate the existing rankings on the search engine results page (SERP) for your keyword before you do anything else.

Why? You need to see what's already ranking for a keyword in order to strategize how to rank for it. Because Google isn't just going to hand you a page 1 ranking; you have to earn it by beating someone who is already ranking at their own game.

You can get your competitive intel in two ways:

1) Use a tool that shows you the page 1 rankings for a given keyword (e.g. SEM Rush, KWFinder, or Moz Keyword Explorer):

2) Just manually google the keyword, preferably in an incognito window, and scope out the competition.

You're looking for a few things here:

Is the SERP locked up with branded results?

An example would be the SERP for "facebook advertising" – aside from the ad competition, the first six organic results (not counting the "top stories" section) are all pages on the facebook.com domain.

That's going to make it very hard to rank, assuming you don't work for Facebook, because it means Google is interpreting this as a brand query.

Verdict: Pass unless your domain authority is bangin' and the keyword is super high-volume. In that case, you might be able to get a lot of traffic from a bottom-page ranking even if your CTR from the SERP is super-low.

Do all the headlines and content formats look the same?

Sometimes you run across an organic SERP that looks like what Larry calls a "jackpot" when it comes to PPC ads – i.e., all the ads look exactly the same!

Check out the SERP for "explainer video examples":

Not a lot of variety here; everyone is meeting the intent of this query in the same way.

A "jackpot" SERP is a double-edged sword. One the one hand, you could look at it as a golden opportunity to stand out. On the other hand, maybe there's really not any opportunity here. Does the world really need another list of 10-20 explainer videos?

Is the intent of the query already perfect matched with super solid results?

Sometimes when you look at the existing SERP for a keyword, you'll find lousy, easy-to-beat results. Other times there won't be much else to add:

This question has been answered; why bother answering it again?

To sum up, what you're looking for is opportunity. It's possible that you can't deliver a better result than what's already ranking, in which case, why waste your time? Find another keyword to target.

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Webcast, January 12th: Leveraging Urgency and Scarcity for Increased Sales

#2: Keep a list of related keywords in your document

We've found that including a lot of variations on your main keyword that are closely semantically related is a great way to get and keep good content rankings, because it shows both Google and your visitors that you're providing complete and thorough information on the topic they're trying to learn about.

One easy way to make sure that you actually get all those keywords into your SEO content is to include a list of related keywords in the document where you're writing it. You should use that list of keywords to inform your outline and the structure of your content, then check it again before publishing to make sure you got everything in there.

Where to find related keywords On the Google SERP

When you're doing Step 1 above, take note of the following:

Suggestions that come up as you're typing

The "People also ask" box (especially for question keywords)

The "Searches related to X" links at the bottom of the page

All of these are great additions to your related keywords list.

In keyword tools

Once you've settled on a keyword to target, plug that keyword into your keyword tool to find other closely related keywords to include in your content:

Keyword Planner ad group ideas

Don't just look at the "Keyword Ideas" tab in Keyword Planner; click into different ad groups in the "Ad Group Ideas" tab to see pre-clustered groups of closely related keywords:

Here's what you'll see when you click on one of the ad groups:

The highest-volume keyword should be your focus, but the less common variations are still fair game.

Pro-tip: If you've got older content that's not yet ranking, or could be ranking better, go back in and add more of these related keywords.

#3: Look for "secret keyword formulas"

A while back I noticed that some of our most popular blog posts from the past few years include the word ideas; for example:

64 Creative Marketing Ideas to Boost Your Business

25 Restaurant Marketing Ideas: Tips & Strategies to Win in the Food Business

I realized that for our site and audience, "marketing ideas" is kind of a "secret keyword formula." We've been able to use that formula again and again by just plugging in other forms of marketing:

grassroots marketing ideas

small business marketing ideas

retargeting ad ideas

Facebook marketing ideas

Etc.

To find your own secret keyword formulas, open up your analytics and look at the headlines and keywords from your site's all-time best (or recent best) traffic-driving content. See any secret formulas?

You can use Buzzsumo in a similar fashion to see which headlines are driving the most social engagement. Take a look at some of HubSpot's most shared blog posts of 2016:

Notice how many of them follow this formula:

[Number] [Adjective] [Noun] that [Verb Phrase]

Granted this is a headline formula not a keyword formula, but the concept is the same: Look for patterns you can spin out again and again, like "how to learn [process/software/etc] for free" or "what to do in [city/place]"

#4: Look for weak featured snippets you can steal

Featured snippets, like this one below, are a big SEO win because they deliver such high organic CTR.

SEM Rush has a cool feature that allows you to see what keywords your competitors rank for, including keywords where they've earned the coveted featured snippet. To find this info, type in a website address in the Domain Analytics tab, then expand the organic rankings report and click "Featured snippet" under "SERP Features":

Let's say you have an up-and-coming food blog and you're trying to compete with the heavy hitters. You could see what featured snippets Smitten Kitchen has earned:

Of course, it would be rude to try to take ALL of her snippets (especially the branded ones). Further, it's probably a waste of time. A good use of your time would be to try to find weak snippets – instances where Smitten Kitchen has a featured snippet without great intent match.

For example, a post on how to toast walnuts ranks in "position 0" for "how to roast walnuts."

These queries don't have exactly the same intent, IMO – you toast walnuts for a salad or to use in baking, but roasted walnuts sounds more like a dish of its own, probably involving some kind of oil or fat and seasoning. You just might be able to steal that snippet.

How to steal a snippet

It's tough, because that site has the snippet in the first place due to better-than-expected CTR. But if you can do even better than them, Google might make the switch. Avenues to explore include:

Better intent match

Richer, more up-to-date information (does the #0 result look outdated?)

More schematic/structured formatting (for example, a list of steps or a table – see below)

Google loves to snippet structured information like this

TL;DR

You don't have the time, money, or energy to target every SEO keyword you can find that's vaguely related to your niche. The best way to focus your resources on creating SEO content that will have an impact is to prioritize based on opportunity, and then make sure your content is optimized to give both Google and your readers what you know they like.

Source: 4 Super-Smart Keyword Research Ideas that Boost SEO

Best #WordPress #SEO Tools for 2017 to Improve Search Engine #Ranking

Best WordPress SEO Tools for 2017 to Improve Search Engine Ranking Most site owners strive to increase their organic traffic – i.e. visitors who arrive via unpaid search results through sites such as Google and Bing. However, with so many web pages competing for coveted spots on Search Engine Results Pages (SERPs ... read moreThe Beginner's Guide to SEO: How to Increase Website Traffic In 2017 I've used hundreds of tools over last 6 years and here are few SEO tools that I highly recommend you to begin your SEO journey. WordPress SEO by ... so that that chances of ranking your post higher increases in search engine results. read moreSEO Trends: What Does SEO in 2017 Look Like? The best part is branding don't need to stick to the written word as search engines have become ... them to stay relevant in the SEO game. Apart from all the above changes, the quality of content will also improve in 2017 as reputed publications won ... read more10 Free Local SEO Tools for Small Businesses Fortunately, there are plenty of free tools you can use to monitor and optimize your local SEO rankings. We've compiled a list of the 10 best free ... that helps improve that user experience is incentivized when it comes to search engine rankings. read moreWhat to expect for SEO in 2017 User experience ranking ... improve SEO in 2017, website owners should strongly consider SEM as part of digital marketing campaigns. Consider targeted search ads to gain prime real estate in search results. Beyond SEM getting a bigger slice of the search ... read moreSEO in 2017: Mobile optimization as a competitive advantage And, of course, Google wants to delight mobile users so we can improve engagement and on-page ranking ... for search engines. Win-win. At this time of year, many SEOs are looking forward, and, referring to an SEO best practices post for 2017, Google ... read moreLatest SEO Trends – A preview of how SEO changes in 2017 From simply matching the user search term – through providing useful information – to addressing user queries at greater level of ease and speed. SEO has become a marketing tool ... the best way to ensure a high ranking performing website in 2017 ... read moreSeven SEO Slam Dunks for 2017 While SEO ... us, search engines are still in business to deliver the best results they can. In 2016, that means being the quickest, most informative result with the best user experience. To help speed up landing pages, Google has a scoring tool ... read more25+ Best Small Business Ideas in the Philippines For 2017 Are you looking for best small business ideas in the Philippines for 2017 ... search engine results. Now, here comes SEO (Search Engine Optimization). Startup companies often hire SEO experts to optimize their contents so that their websites get good ... read moreGoogle's 9 major ranking signals: How to improve If you have just a few links that appear spammy or come from a low quality resource, it's best to reach ... uses page speed in its ranking algorithm. Page speed can also influence your SEO indirectly, as search engines will likely crawl ... read more

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Source: Best #WordPress #SEO Tools for 2017 to Improve Search Engine #Ranking

Local SEO Tactics—Your Website

For business owners, one of the most important strategies to implement for online business success relates to search engine optimization (SEO). The goal is to be at the top of the search engine results page (SERP) for relevant keywords targeting relevant customers.

If you own a local business, it can be a challenge to gain an edge over your competitors (local and global) via search. Here's where local SEO efforts can make a positive difference.

Local SEO is unlike the traditional SEO, allowing you to optimize your website with geographical components that traditional SEO does not typically account for. This is the type of SEO to pay attention to in order to appear on first page of SERPs for searches that involve your specific area or location.

Here's how to implement local SEO for your business.

Logo, Titles, and Description

One of the first things a search engine spider will analyze on a website is the logo image.

In a detailed post about logo optimization, Chris Silver Smith shared some practical tips for local SEO:

Your logo's filename should be descriptive—use your business name and location instead of a generic "logo.png" filename.

The logo's ALT text should include a combination of your location and business name (on all images).

Use the same logo across channels for consistency and recognizeability.

Another important factor for local SEO is the meta-title and meta-description of your website. The website title and description will help users and search engines make sense of the most important and relevant information about your website before they click through.

Since you're aiming to target a specific location with local SEO efforts, you should include your location and contact number on your meta-description and add your location to your business's name to the meta-title.

Contact Information and Full Address

A full address isn't just useful for customers trying to find your establishment—it's also necessary for successful local SEO efforts.

Add the full address to your homepage, and include the following elements for proper local SEO:

Street number

City

State

Country

Postal code

Business telephone number

E-mail (or a link to your contact form to protect the business from spam)

Note that everything should be in a text format so that a search engine can properly index your efforts (an image won't work).

Most websites put their full address on a fixed footer so this element of local SEO is always there, no matter what page the user is on. For the best results with regards to local SEO efforts, you should also add a dedicated contact page with a map on your company website.

In tomorrow's Advisor, we'll continue the discussion of local SEO tactics by focusing on how to optimize online business profiles and considerations for local listings on top search engines like Google, Yahoo, and Bing.

Source: Local SEO Tactics—Your Website

BH Digital #Marketing Services

BH Digital Marketing Services Google trusts BH Digital Services with its products because we have studied their programs and are certified top to bottom by their high standards! "Google Certified Partners Serving Marion NC" BH Digital Services is your "Full Service Digital Agency" and ... read moreBH Media Sells Marketing and Direct Mail Division to Wisconsin Group They also bring a variety of complimentary digital and video marketing services and tools to the World Marketing ... President and Chief Executive Officer of BH Media Group. "We are pleased to have found a buyer that is focused and dedicated on growing ... read moreFirst Edge Solutions' Owner Bobby Kraft, Investor Group Buy World Marketing from BH Media They also bring a variety of complementary digital and video marketing services and tools to the World Marketing ... president and CEO of BH Media Group. "We are pleased to have found a buyer that is focused and dedicated on growing its direct mail ... read moreSpace Manager - Android - BH Adscend Media was founded in February 2009 by veterans of the incentive marketing industry. We are a performance-based network that focuses on digital content monetization. Our services are popular with both internet marketers and webmasters of content ... read moreThe Digital Islamic Services landscape As the Digital Services landscape and the Islamic Economy continue to expand at an exceptional pace, specialist services such as education, finance and marketing for the Digital Islamic Services sector are gaining ground. Even so, the findings of this ... read moreCoremetrics is now part of IBM IBM Coremetrics products, now IBM marketing software, can analyse data from customer behavior to uncover trends and insights for more targeted, effective marketing. Get world-class support for IBM Digital Analytics products. Whether you're looking for ... read moreEcosystem Roadmap - e.v Development and maintenance of IT and Digital Marketing structure. We know everything needed ... Lower Business and Export of suppliers (food services) Barriers. read moreBH Digital Marketing Services Google trusts BH Digital Services with its products because we have studied their programs and are certified top to bottom by their high standards! "Google Certified Partners Serving Winston-Salem" BH Digital Services is your "Full Service Digital Agency ... read moreBH Digital Marketing Services Google trusts BH Digital Services with its products because we have studied their programs and are certified top to bottom by their high standards! "Google Certified Partners Serving Omaha" BH Digital Services is your "Full Service Digital Agency" and ... read more

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SEO POWERSUITE'S 2016 IN A…

New design and UX enhancements

SEO PowerSuite got a fresh, modern look — and much more than that. With dozens of our users' suggestions incorporated right into the tools, you are in for improved readability, delightful customizability, and an intuitive user experience.

See your site like Google does

WebSite Auditor's site crawler has been rebuilt from scratch — it now supports rendering JS and crawling AJAX, finds and analyzes all kinds of a site's resources, has a custom site search feature and plenty of customizations — while being 5X faster.

In-depth SERP Analytics

Rank Tracker's SERP fluctuation graph lets you see just how much search results in your niche change every day (for any keyword and for all your keywords together). The SERP history table saves all top 30 search engine results for your ranking checks so you can analyze competitors' performance in-depth.

Unlimited exportable backlinks + powerful link analytics

SEO SpyGlass now lets you export all backlinks to any site (even if it's millions!), get comprehensive analytics for your entire link profile, instantly compare your links to competitors', and integrates with Google Analytics and Search Console for a most complete list of links.

CAPTCHA-free ranking checks

A safe query processing system now keeps SEO PowerSuite's users' ranking checks free from CAPTCHAs and temporary IP blocks — while also making them faster than ever.

Full-cycle keyword research and mapping

Rank Tracker's new module with 20 keyword research methods and automatic keyword grouping will make semantic keyword research a breeze; and the new Keyword Map dashboard lets you arrange keywords between landing pages easily.

New-school link prospecting

10 smart link prospecting methods (Guest Posting, Reviews, Blogs, Forums, Competitor links, and more) have been added to LinkAssistant to make link building quick, straightforward, and infinitely more effective.

In-app content editing & optimization

Optimize your pages right in WebSite Auditor's intuitive WYSIWYG editor (or editing the HTML in-app), with SEO scores and recommendations updating as you type, and simply save the SEO-perfect page to your hard drive when you're done, ready for upload to your site.

Source: SEO POWERSUITE'S 2016 IN A…

6 #SEO Experiments That Will Blow Your Mind

6 SEO Experiments That Will Blow Your Mind | Latest News 6 SEO Experiments That Will Blow Your Mind In SEO, there's no shortage of theory and best practices. But experimentation is what keeps this great industry moving forward. All of today's best practices came as a result of past experiments – both failures and successes. Everything we do in SEO ... read more16 Ribbon Fashion Hacks That Will Blow Your Mind 6. Dress up a simple pair of boots by wrapping them ... as the collar you are lacing it through - it will help it lie better. 8. Experiment with different ways of wrapping your boots. A subtle change in the way you wrap your booties can have a major ... read moreThese psychological facts will definitely blow your mind – 7 things to discover about yourself Psychologists and neuroscientists are constantly finding out fascinating new psychological facts about the brain—and some of them have significant implications for your manifestation potential. Here's the science behind 7 mind-blowing psychological ... read moreSummer TV: If you missed the most popular series this year here's what you should catch up on Things begin to take a very strange turn then, involving top-secret government experiments at a nearby lab and possible ... But season three and beyond will blow your mind. It's been renewed for season eight but there's a question mark on it continuing ... read moreDivided Oppn Questions PM's Silence on Corruption Charges Every economist said that things cannot be back on track before 6-7 months ... financial experiment. Not in the history of the world a financial experiment like this has happened. If you are the PM and you will be making a policy on your own then you ... read more6 SEO Experiments That Will Blow Your Mind In SEO, there's no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today's best practices came as a result of past experiments – both failures and successes. Everything we do ... read more6 SEO Experiments That Will Blow Your Mind Today I'd like to share six mind-blowing SEO experiments we did this year, what we learned from them, and what it all means. 1. Does Organic Search Click-Through Rate Matter? We know that machine learning – including Google RankBrain – is changing ... read more

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The Beginner’s Guide to SEO: How to Increase Website Traffic In 2017

Home » SEO » The Beginner's Guide to SEO: How to Increase Website Traffic In 2017

Ae you looking for a beginner's guide to SEO to increase your website traffic in 2017 and beyond? Well, you are in the right place. Here's where you will find almost EVERY important factor of SEO that helps to boost your search traffic.

Believe it or not, SEO is a HUGE ocean.

On-page SEO, off-page SEO, content, keyword research, backlinks, competitor's research, web analytics, usability, mobile, design – it involves in a gazillion number of factors.

Trying to become an SEO expert is the surefire way to screw up your life. But if you ignore SEO completely, you won't get even 100 visitors a day to your sites let alone the sales. That's the harsh truth.

So what can you do? Sit quiet, blame yourself for your fate and give up? Or learn some SEO basics to increase your website traffic?

This MONSTER (6000+ words) beginner's guide to SEO was written by keeping just one thing in mind: to help the beginners to grow their traffic from Google.

So are you ready to increase your website traffic in 2017? Let's jump into the ultimate beginner's guide to SEO without much ado.

The beginner's guide to SEO in 2017

The importance of SEO tools

As I said, SEO is a huge ocean and you can't dive into it without having access to the right tools. Yes, there are hundreds of SEO tools available but majority of them don't give you the right results. I've used hundreds of tools over last 6 years and here are few SEO tools that I highly recommend you to begin your SEO journey.

WordPress SEO by Yoast: I so much love this plugin. It's free and easy to use. If you want to boost your on-page SEO (which will be covered later in this massive beginner's guide to SEO), this plugin is a must for you.

SEMrush: I've been using this SEO tool for over 2 years and not only I tripled my overall search traffic but also the website sales. This is a MUST have tool for anyone who is serious about getting better search rankings and sales.

Here are few things you can do with this tool.

Competitor's research

Keyword research

Backlink analysis

Check traffic of any site

Domain to domain comparison

Site audit to fix your site issues

PPC

Ad research

You can literally find everything about any website in the world (including their best performing keywords, ads, backlink sources) using SEMrush. So it's the perfect tool for all your SEO needs. Here's an unbiased SEMrush review that can be helpful for you to know why you need it.

Exclusive Deal: For a limited time, you can get SEMrush pro account free for 30 days. Use this special link to get it free ($69.95 offer!).

Keyword Planner: This is a gift for bloggers and SEO enthusiasts. Google's keyword planner has a ton of data to help you find great keywords. It's free and fun to use.

The only drawback of using this tool is that it has access to millions of people worldwide so even if you find low competitive keywords to rank higher on Google search results, you will still have to fight with a thousand of your competitor's to really get better rankings.

The importance of keywords

If you are a beginner, you might not know the importance of keyword research yet but remember that it's one of the most important things that can make or break your SEO success.

If you are not doing keyword research before creating content, you simply don't attract any traffic from search engines. Without targeting one or two keywords from your content, how Google is supposed to send you traffic?

That's what it's extremely crucial to find keywords. And not just any keywords, they have to be low competitive long tail keywords. Here's the importance of using long tail keywords.

Here are few essential tips you can use from this beginner's guide to SEO to boost your search traffic and rankings.

Focus on long tail keywords. A long tail keyword usually contains 4 or more words in it. For example, "beginner's guide to SEO" is a 4 word long tail keyword. They help you get better search rankings really quickly.

Use keyword research tools like SEMrush for finding keywords. It gives you access to a ton of profitable keywords that you can use to boost your overall search engine traffic. You can also find your competitor's best performing keywords using SEMrush so you can quickly find out which are the trending topics that can send more search traffic.

Do proper on-page optimization (you will find it in the next section) by properly using your keywords within your content. Proper keyword research usage in the on-page SEO can alone boost your search rankings and traffic.

While using long tail keywords within your content, make sure to also use relevant keywords with your articles so you can rank for multiple keywords from one web page. It gives you better search results in the long run.

The importance of on-page SEO

Every blogger works out seriously on driving traffic to their blog. If you are a newbie in blogging, then there is main thing that you should know is all about SEO.

To rank your blog post in the first results of search engine, you need to take care of SEO while writing great content. Your blog receives high traffic automatically once your posts ranks higher in Google search engine.

You can increase your website traffic with on-page seo techniques.

What is on-page SEO?

It is the way of optimizing your blog posts so that it appears in the first results of Google/bing search engine which helps in driving relevant traffic from search engine.

Why on-page SEO is important for bloggers?

It fetches huge organic traffic to your blog.

It brings more opportunities to grow as a blogger.

It ranks your blog post high in the first results of Google search engine.

It helps in gaining loyal audience.

8 on-page SEO techniques for beginners

Quick note: If you want to get more out of on-page SEO, you need to do keyword research first. Find a primary keyword for every blog post you write. That way you can use that primary keyword in page titles, meta description, alt tags etc to increase website traffic quickly.

#1. Put your primary keyword in the page title

Title is what attracts the readers. Whether your article is read or not is completely depends on your blog post title. For Google, title is very important. Experts says that maximum you can include 50-60 characters in title.

You must use primary keyword in the page title. When a person searched with that keyword, search engine highlights that keyword and displays in search results.

#2. Put your keywords in the meta description

After including primary keyword in page title, it is important to include that primary keyword in meta description section too.

How it helps? The main purpose is to drive massive traffic from Google search engine. However, search engine don't use this meta description factor in its algorithm but it uses CTR(Click-Through-Rate) to determine whether your post link is good to show or not.

So, you must include primary keyword in meta description.

Keep this in mind while writing meta description:

Use call-to-actions somewhere in the meta description like "Learn more", "Grab the deal" etc. so that it instills enthusiasm in the readers to click the link.

Always write unique content in meta description which is of around 135 to 160 characters. Never write more than that.

Never stuff keywords which is not relevant. Users feel its spamming and hits the back button immediately.

#3. Don't ignore meta tags

In every blog post, it is mandatory to write meta keywords. Both in meta keyword and meta description sections, use only targeted keyword. Under the meta tags section, use all possible relevant keywords for that particular blog post also include what type of keywords, users may search.

Search engines gets information about your blog site through meta tags and thus indexes your site. Meta tags also describes what your blog post is about.

#4. Optimize your URL

Keep your URL's short and simple. If possible, try to use your primary keyword within it. Use clear and user-friendly URL's for all of your blog posts. These are showed in web browser address.

Let's say you wrote confusing URL for your blog post and there is another blog which writes similar content but write simple and clear URL, then  search engines consider the simple ones.

So, optimize your URL for search engine.

How to do it?

If possible, include keyword in URL but don't stuff unnecessarily. It should make sense.

Make it short as possible. It is said, 50 to 60 characters is good. If it crosses more than 100, probably you should re-write it again.

It would be good if your page title and URL matches but in doing so, don't write unclear URL's.

For example your post title is "7 best yoga exercises for women" then you can optimize URL as yourblogname.com/yoga-exercises-women

#5. Use h2, h3 tags as the sub headings (by including your keywords)

Heading tags, the name itself says that it will be used while writing headings. Obviously you should use heading 1 for the blog post title.

While writing sub headings in the post, use h2 and h3 tags. For the sub heading, use h2 tag and for the sub-subheading, use h3 tag. Why?

It gives the clear information to the readers what the post is all about and how it will be helpful for them? If they find it helpful they will read the entire article and share it on social media. So, writing interesting sub-headings is very important. It also helps Google to find the main topics very easily and it becomes user-friendly.

Just by reading sub-headings, users will get clarity. If possible include keywords in subheadings, but don't stuff forcibly as it may lose its meaning.

#6. Image alt tags are important

One image speaks louder more than thousands of words. So, in your blog post, use images related to your post.

Including images helps in getting shared in Pinterest and Twitter massively. Well, to improve the accessibility to your blog site, you must write alt text for the image you upload.

Alt text describes what the image is about.

How it is helpful?

If Google fails to show up image at least the alt tag will be displayed. This is because, search engine find it very difficult to read. So search engine can understand if you write alt text for image.

It also helps for visually impaired as they use screen readers. So, using alt text for image is a good practice. Always, be unique while writing alt text for an image.

Use keywords in image alt text if possible as it increases the chances of image showing up in search results.

If you use WordPress, it is very easy to fill alt text for an image as it shows alt text dialogue box when you upload an image.

#7. Use your primary keyword in the introduction of your post

Your blog post introduction should be very interesting to read. Don't drag too much information here. Use some statistics in the introduction part that is related to your blog post. At least once, use your primary keyword in the introduction part.

#8. Internal linking is super important

Internal links are nothing but links that refers one of your previous blog posts in your blog.

Why to do internal linking?

Your older posts gets new life when you link in your new post. Include only relevant links. if you feel so and so previous blog post will be helpful to the reader while reading the current post then only include link.

It enhances their search engine rankings by increasing their Page Authority(PA).

You can do internal linking only if you have lots of content. So, create great content. Write lots of posts in your blog.

The importance of off-page SEO

Started a blog newly? Then use these off page SEO techniques RIGHT now to boost your blog traffic. You wrote great lengthy content and you published it in various platforms. But did you really taking care of your off-page SEO which is essential?

What is off-page SEO?

Off page SEO mainly revolves around the backlinks from other sources to your site. Google gives #1 priority to backlinks. So by focusing on attracting as many links as possible from other external sources, you can do a better off-page SEO to improve your search rankings.

Why off page SEO is important for bloggers?

It improves your blog position in SERP(Search Engine Results Page).

It helps in increasing your blog site Page Authority(PA) and Domain Authority(DA).

It gets you lots of backlinks.

It drives organic search traffic to your blog.

10 off-page SEO techniques you can use NOW

#1. Blogger outreach to attract social shares and links

To expand your blogging network, the one surest way is blogger outreach. It is all about building relationships with other bloggers of your niche.

No one can grow alone. To drive search engine traffic to your blog and to increase sales, you must build relationships with other bloggers. So, that you will also build quality backlinks from top authority sites.

Benefits of blogger outreach:

If influential bloggers of your niche shares your blog post, it drives massive traffic to your blog.

Your social media influence increases.

You can build strong relationships with other bloggers. It is just like colleagues in your office.

You will get high quality backlinks from external sources which increases your search engine traffic crazily.

How you can do blogger outreach?

Find influential bloggers of your niche. Find 20 bloggers and make a list of all of them. Try contacting them one by one. Tweet their stuff and leave comment until you get response from that blogger.

Blog commenting is a very good strategy to build relationships. Leave thoughtful comments on their posts.

Email to each blogger in the list you made but never beg links or shares. Just mail them saying how much you enjoy reading their posts. You can find their emails in their blog contact page or on social media accounts.

Analyze how many visitors you are getting after doing all these. Repeat all these steps and if you see tremendous change, keep on continuing this.

Some more useful tips:

If you want your stuff to be shared, share other posts first.

If you want to have comments on your posts, leave comments on other blog posts.

If you want help from other bloggers, give your help first.

Tools that helps for blogger outreach:

SEMrush: This tool helps to analyze the backlinks and great content of other blog sites: Have an eye on your competitors.

Rapportive: To find email address of other bloggers, you can use this.

#2. Submit your posts on social media sites

Well, writing great lengthy content and publishing it on your site won't fetch you anything.

You need to promote your post extensively. Make use of social media as much as you can to promote your blog. Share it on all platforms. Don't just stop with Facebook, Twitter and Google plus.

While sharing your posts on social media sites, engage with other bloggers and this is very important.

One common mistake that most of the new bloggers does is they simply share on social media and forget it thinking that they promoted. It fetches some visitors but if you want that visitors to be consistent, then engage with other bloggers.

If you don't have time to submit posts on social media sites, still you can make use of automated tools which does the work for you.

Automation tools:

Especially for the bloggers who use WordPress, there is a plugin called Jetpack Publicize. Go to WordPress dashboard, under settings, connect your blog to all social media sites. Whenever you write new post or any update it publishes on all social media sites.

Buffer is one awesome sharing tool where you can schedule up to 10 posts per day or per week. It automatically shares to all social media sites once you set it up.

#3. Submit your posts on social bookmarking directories

The one that is often neglected by new bloggers is social bookmarking directories. If you are also doing same, then you must read this.

We do bookmark some sites in web browser to read them later or if it is so important information.

What are social bookmarking sites? How it is useful?

You can share your blog link with many other users or bookmark other links and read them later as long as you are connected to internet.

When you submit your posts on social bookmarking directories, it generates one new permanent link for your post so that it gives a strong backlink to your blog site as these social bookmarking sites are indexed by Google search engine.

So, it will be helpful to rank your site high in search results.

Some more benefits of social bookmarking sites:

You blog site visibility increases. It reaches to millions of people all over the world.

Your blog gets more back links which helps in increasing Domain Authority(DA)

Your blog starts receiving traffic from search engine.

Now, where to find social bookmarking sites lists?

Here, I provide the list of social bookmarking directories where you can submit your posts.

Reddit

Stumbleupon

Social bookmarking easy

Newsvine

Digg

Scoopit

Bookmarks

Greatest story

Active bookmarks

Bookmark maps

#4. Write answers on Quora (link to your content)

You can drive lot of traffic to your blog by writing answers on Quora.

What is Quora? It is Q&A website where you get quality answers for any question. It has more than 4.6 million registered users.

Just imagine, if you could write very good answers on Quora related to your blog niche, how much traffic you can drive just from Quora itself.

What you can do on Quora?

Set up your bio, areas of interest.

Use blog link in your profile bio. Never give any confused information because if any of your answers goes viral, majority of the people reads your bio. So, you should bring those visitors to your blog.

Subscribe to only those topics that you want to see in the feed.

Select topics based on your blog niche.

Write useful answers to the most discussed as well as the most viewed question.

Include your blog post link in the answer if that helps.

If you don't have any such post in your blog, then at the end of the answer, include your blog link.

You can ask question and answer that question by yourself.

What you shouldn't do on Quora?

In the name of promotion, don't give links in the answer like "Read the rest of the answer on my blog", "check my blog". Doing so, your answer will be downvoted.

Never ever spam. There are so many successful entrepreneurs and business people also there. So, be careful while writing.

#5. Write guest posts

Guest posting is an incredible tool to drive huge traffic to your blog. However, most of the bloggers fail to get the traffic because they do it in a wrong way.

So, what is the right way of doing guest posting?

Find influential bloggers as well as blogs which gets more comments on their posts and have high shares related to your niche. How to know? Check the Page Authority(PA) and Domain Authority(DA) of the site. Use Check moz tool to analyze PA and DA of any site

Before asking for a guest post, share their content on social media, leave thoughtful comments on their blog posts, then send an email to the blogger with topic idea that you want to write guest post on it.

How to find sites that accepts guest blogging?

Type [Your niche] + Write for us in Google. For example, you are running health blog then type "health + write for us". Or you can also search as [your niche] + guest blogging.

Check guest post tracker that displays all the blogs that accepts guest posts with PA. You can select category based on your niche.

Doing guest blogging helps not only in increasing your blog traffic but also boosts your page rankings.

I have compiled the list of 200 plus blogs that accept guest posts here which you can use.

To increase interaction and to build relationships, blog commenting is very important.  If you do blog commenting, it will keep your blog getting indexed and updated so that that chances of ranking your post higher increases in search engine results.

Benefits of leaving thoughtful comments:

Blog commenting is also a powerful link building strategy so it helps in driving targeted traffic to your site.

It helps in building relationships with other bloggers.

You will get potential audience.

Avoid these mistakes:

While commenting on other blogs, select blogs of your niche and start commenting. For example, you are having a health blog and if you comment on SEO blog, it won't help you to get traffic and potential users.

Never comment like "Thank you, great post", "nice post". You need to write comment elaborately and thoughtfully that must give a feeling to blog owner that the person who commented read the post.

Even if you don't comment it's okay but never comment wrongly. The blog owner can understand from your comment whether you read the post or not.

Never comment on inactive blogs even though it is of your niche.

So, make a list of all blogs of your niche which are active and which are high authority blogs. And start leaving thoughtful worthy comments on other blogs.

#7. Submit your posts on blogging forums

You need to promote your blog post extensively to make sure that it reaches potential audience.

As discussed in above point #6, you must establish good connection with other bloggers and build backlinks to drive traffic. SEO loves updated content. Google shows only updated posts in the search results. So, submit your posts on blogging forums.

Here are few forums where you can submit your blog posts for free.

Blokube

JustRetweet

Indiblogger

Blog Engage

Bloggerhub

#8. Turn your blog posts into eBooks and upload them on various sites

To market your brand more, convert your blog posts into ebooks. Make an interesting ebook out of your blog posts.

Why? And How it helps?

To increase lead magnets and attract users to join your mailing list.

To add credibility to your brand.

You need not create manually anything. Just make use of tools and plugins. It will turn your blog posts into ebooks.

Tools to turn your blog posts into ebooks:

Using Anthologize

If you are blogging using WordPress, then there is a plugin called Anthologize that helps to turn your posts into other formats. Just download the plugin and upload it through dashboard. Once you activate the plugin, you will find separate tab in the menu.

This plugin gives you option to filter your blog posts by category. You can start creating chapters or parts, just drop you post into it. Once you are done adding chapters, export it in pdf or ePUB format.

Using Zinepal

If you are using some other platform for blogging, then there is a free tool Zinepal that can turn your blog posts into ebooks.

Simply give your URL and it will display all of your blog posts, select which posts you want in your ebook. Once you selected, choose font and see preview of your ebook. If you want any more features, you can customize ebook too.

Now, where  you can upload your ebook? Here are the sites:

Upload your ebook to Google drive and make it public.

Keep the file in your own blog too.

Upload on file sharing websites like embedupload, multiupload, Scribd, 4shared, dropbox, free-ebooks etc

Make your ebook available in all formats so you can get more downloads.

#9. Create YouTube videos around your content and link back to your site

Did you know that YouTube receives 3 billion daily views.

If you are ignoring building traffic from YouTube, then you are probably missing lot of traffic.

How you can get visitors from YouTube to your blog?

The most misconception among people is only viral videos should be created like funny, entertainment.

No, it's not. Moreover we don't need unwanted traffic even if its million. What we need are quality and loyal visitors.

Create video around your content. Keep tags related to your niche while uploading video to make sure that it is visible to YouTube. You need to follow SEO here too.

Keep call-to-action in the video. You need to tell visitors what exactly to do like "download free ebook, practical tips on weight loss" or "Grab the free offer on marketing strategies" based on your niche book, keep an attractive title.

#10. Create Infographics around your content

The main goal for every blogger is to gain readers and to drive huge traffic. You may write amazing great content but if it doesn't reach to readers, it will be mere waste.

Most of the blogs gets huge traffic from search engine. You need to take care of SEO in every blog post. A picture is worth than thousand words. Visual content always goes viral if you make it an interesting one.

Some tips while creating infographic.

The infographic you create must solve the problems of your readers.

Use attractive design. There are so many free infographics available.

Make use of statistics. Because, it enhances the trust of readers.

Do research about successful infographics in your blog niche. Make some improvements over it. But don't copy. Use Buzzsumo while researching successful infographics in your blog niche.

Mention source if you use other's content. Tell an interesting story related to the topic you choose.

Tools to create infographics

Use canva. There are plenty of free templates available.

Piktochart also provides so many free templates.

The importance of long form of content

Everyone says write lengthy and amazing content to get more traffic and to get potential readers. Every blogger is well aware of the fact that short content is dead. There is no scope for the articles with 600 word count.

For a new blogger writing lengthy content is very challenging. To increase Page Authority (PA) and Domain Authority (DA), to drive search engine traffic writing lengthy content is very crucial.

Just because you wrote lengthy content, won't fetch any results. What else is needed? It should be keyword centric and useful.

While writing content, you need to make sure that you are following these:

Who are my target audience? What exactly I am gonna convey to them through this content?

How it will be helpful to them? How this post can solve their problem?

That being said, how to create lengthy content? How to structure your blog post for lengthy content?

Well, I say, more than writing lengthy content, you must write quality content that is useful to your readers. You are not alone. There are lots of people who struggle to write lengthy and useful content. To drive organic search engine traffic, you must create 3000 word length article and they also help you get more social shares. See the image below!

When you search for something say, "yoga poses for weight loss", search engine displays plenty of articles. To compete with, your content should be the best.

Content is king and this should be accepted. If you want to stand in the crowd, only content can help you in this regard.

While creating lengthy post, there is a chance that your readers may get boredom. So, to make it interesting, follow these while writing:

Add visuals in your post so they can make your content even more interesting.

Never repeat what your competitors also saying about it. Be unique.

Write content that engages your reader. If you give public speech, how you will say…in the same way reflect that in your content too.

Use statistics related to your post. This increases trust in your readers.

Make use of charts wherever it is necessary.

Write catchy headings in your blog post to make your readers read your post further. For example, "How I lost 15kgs in 15 days?"

Research, research, research. To write lengthy content, first of all you must have some information to write. So, do extensive research before even start writing content.

Format your article properly. Use sub headings and sub subheadings.

Give up to date information in your content. See what is trending in your niche topic. To check for top performing content in your niche, use Buzzsumo.

Break you content into smaller pieces. For example, say you are writing about "weight loss". Make a list of ideas related to it and try to discuss that in your blog post.

Is it possible to lose weight in 1 month?

What diet has to be taken?

What exercise will help in weight loss?

What happens to your body if you lose weight immediately?

Likewise you need to make list of ideas to support your topic. Now make killer headlines in your post. Make it more engaging rather than simply writing tips. Speak out practically rather than logically.

Some tips while writing:

Start writing every single day.

Avoid distractions while writing. Turn off social media sites till you finish writing.

Focus while writing. You can check grammatical mistakes once you start proofreading your article, Just go with the flow.

Draft your article. Make an outline and start expanding.

Keep deadlines and reward yourself once done.

Analyze your competitors.

Make sure you write content around keywords of your blog niche.

Use videos or images or quotes or presentations in your content.

What happens if you write 3000 word article?

It connects you with right audience.

It attracts backlinks thereby increasing organic search traffic.

You will get loyal audience, If you are keeping in-depth information in your content, readers won't go for other websites as they get all the information they want.

Everything seems to be difficult in the beginning but once you start it becomes easy. The same with writing 3000 word article.

Did you know that the famous blogger Neil Patel's most shared articles are of 5000 words. If one can achieve the best results by creating long form of content regularly, you too can.

Start creating long form of content from now on if you want achieve SEO success.

The importance of backlinks

If you are a newbie in blogging, you will be wondering how to get links from authority sites. To grow as a successful blogger, you should get some authority links to your blog.

Link building is a powerful strategy to increase rankings for your post in search engine. If you want your blog post to be displayed in the first page of search engine results, you must be very serious about building links from authority sites.

What are authority sites?

A site that has much influence in digital world and is trusted by several users. These are the sites that are ranked top of the SERP(Search Engine Results Page). These are the sites that provide high quality and useful content.

What benefits your blog gets if you can get links from authority sites?

More organic search traffic to your blog.

More number of social sharings for your blog posts.

Increases Domain Authority(DA) of your blog site.

Well, now the question is how to get links from authority sites?

#1. Do guest posting

Make a list of influential bloggers in your niche. Come up with topic idea and start contacting them through mail.

How you can find sites to write guest posts?

Type "your blog niche" + "write for us" in Google. For example, "health blog" + "write for us" displays all the results that accepts guest posts.

You can also check as "your blog niche" + "guest post".

#2. Fill the gaps in content

Not every blogger covers each topic completely. Even a great blogger misses some details while writing post. For example, in a post if it mentions, find your competitors and start link building. But they may forget to mention where to find.

This is incomplete information. When you find such blog posts with gaps in the content, reach out the blog owners and let them know. You offer them that you will fill the gaps in the content. So, that you can get credit to link to your blog.

Remember that you should find such blog posts only from authority sites and also related to your blog niche.

#3. Spy on your competitors

It is not at all fault to spy on your competitors. Observe where they are getting backlinks and follow it.  How to check?

You can use SEMrush and type the keyword of your niche, it will display all your competitor URLs.

You can also use free tools such as open link profiler and submit each of your competitor URLs to observe their backlinks. Once you analyze their backlink sources, you can easily find various opportunities to attract those links to your sites.

#4. Check broken links and contact site owner

By checking broken or dead links on authority sites, you can get a link. How to check for broken links of your competitor's so you can take benefit from them?

Type keywords of your nice in Google and select one URL.

Now go to broken link checker, submit the URL and search for broken links. If any of the displayed links goes to 404 error page, yes you found it.

Now, mail to the blog owner and you can suggest to replace that dead link with your post link. Make sure that you have post related to that content in your blog.

#5. Update Old Posts

It is recommended to update old posts every now and then in order to keep the site up to date. But it is impossible for the bloggers who has hundreds of posts in their sites.

If you can help them in updating their old posts, you will get backlink as a reward. So find the outdated content in authority sites of your blog niche and contact them that you will update it for free. There are many people (even me) who likes to get detailed and informative post contributions from others and I won't mind giving a link back as the credit.

#6. Interview top bloggers

Interviewing the influential bloggers in your industry is the quickest way to boost your online visibility, social shares, links and traffic.

To increase your credibility in digital world, to drive traffic to your blog, to build relationships with other bloggers, to attract readers to your blog, do interviews with top influencers in your blog niche.

While reaching them for interview, don't ask them too many questions. Top bloggers are usually very busy so ask them few questions but important and that helps your readers.

Final thoughts on the beginner's guide to SEO

Yes, that was really a massive beginner's SEO guide (almost with 6000 words). The reason I spent so much time to crafting this SEO guide is to help beginners to really understand what it takes to get better rankings in search engines.

On-page SEO, off page SEO, keyword research, long form of content, links – these are the major cornerstones of any great SEO strategy. If you analyze any top blog that gets massive traffic from search engines, you will notice that all they have those things in common.

So what are you waiting for? Use this beginner's guide to SEO to quickly grow your search engine traffic and rankings. Did I like this beginner's SEO guide? Do you have any questions? Do let me know in the comments.

Source: The Beginner's Guide to SEO: How to Increase Website Traffic In 2017

5 #SEO Predictions to Improve Your Results in the New Year

12 Enterprise and Mobile IT Predictions for 2017 IT experts lay out their predictions for the New ... year security cements its role as a competitive differentiator, with CISOs delivering faster product time to market and employee and customer privacy." 10. Cloud Projects: The Best Way to Jumpstart Your ... read moreMarketing management predictions for 2017 by the TrinityP3 consultants Each year the TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the ... is relivant to your business strategy. Then and only then can you use all the appropriate existing and exciting new digital outlets ... read more5 Social Media Predictions for 2014 Here are my top five predictions for where ... even a little bit, should improve the search engine optimization (SEO) for your business. Google+ is only going to become more mainstream in the New Year. Related: 5 Steps to Beef Up Engagement on Twitter ... read more5 Areas of Focus Your 2015 SEO Strategy Must Include While there is no "one-size-fits-all" solution when it comes to SEO, here are five areas of focus that can help improve ... new people are introduced to your website and even presents opportunities to earn links. 5. Look beyond just Google. Could 2015 be ... read more50 Big Ideas, Predictions and Trends for Small Business in 2015 Out with the old, in with the new — 2015 is fast approaching, and that means a whole new year of new trends in the small business world and beyond ... more consistent content postings to help improve SEO, with newer search algorithm changes impacting ... read more5 brilliant headline hacks for crazy high organic click-through rates This sends important user engagement signals to Google that this is a good page/website, which ultimately results in better positions for more of your other pages and more traffic. In the death spiral, however, you have stupid SEO title tags. You're ... read moreTen Apps To Help You Sell Better This Year And Beyond Earlier this year, I offered 10 top picks for some simple apps to make your business more productive in 2013. Today, I want to focus on some apps (both new and existing ... share in 2012 ($2.5 billion in sales). In fact, as fellow Forbes.com columnist ... read more5 Tips for Creating Your Own Group Buying Deals Creating your ... using SEO-generated web traffic, large media buys, email blasts, and Facebook Pages together to drive significant traffic to their offers. Group-based offers should become an important new part of your overall marketing strategy. read moreHow to Calculate the Lifetime Customer Value of an Agency Client LCV is a prediction ... take you there. Your LCV calculations will also be able to tell you if bringing on a new client will pay off once you factor in the resources needed to manage them. Let's use an example of a client who needs SEO and online marketing ... read more5 Content Marketing Predictions for 2017 (highlight to tweet) With more new entrants into ... and optimizing feeds to improve the viewing experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. So get your cameras out and start filming. read more

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Source: 5 #SEO Predictions to Improve Your Results in the New Year