Online #Marketing #News: #Google Has Changed, B2C Content #Marketing and #Video Ad Metrics

Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics How Google Search Has Changed in 2016 [Infographic] As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports "Google's search engine is ... read moreHow to Crush Content Marketing: Invest in Online Video Major brands have taken notice. Hence, we've seen the rise of Red Bull TV, which live-streams content, and Pepsi's new Creators League, a content arm that will produce everything from online ... effect video had on three core metrics: ad recall ... read more

The Intersection Of Search, Social & Content Marketing In 2016 A full 81 percent of purchases begin with an internet search ... Know the goals for the content, and then establish useful metrics and agreed-upon means of measuring them. Digital content marketing has changed how customers interact with brands and ... read moreContent marketing blurring the line between advertising, news Search for news and advice on the Internet, and some of the helpful results that show up in Google ... "People have fundamentally changed the way they shop and research things," said Kipp Bodnar, who became HubSpot's chief marketing officer ... read moreCreative Content Marketing: Winning Hearts, Minds & Wallets TopRank Online Marketing ... Panda and Penguin have changed SEO forever and while many SEOs suffered as a result, most content marketers saw it as an awesome and welcome change. There is now a mass rush to content marketing. With this change comes lots ... read moreWhat Your Customers (and Competitors) Think About Online Advertising and Content Marketing There's a serious supply and demand problem with online content Brands are creating more content than ever. The 2016 B2C Content Marketing ... the bar has been raised for content marketers who want to cut through the clutter. 2. The rise in ad-blocking ... read more2016 Predictions: 5 Online Video Marketing Trends to Watch One big thing that has changed ... Ooyala. Online video publishers should plan to incorporate live streaming into their marketing strategies in 2016. Think about broadcasting important industry announcements, keynotes, or tradeshows where live content ... read more3 Must-Have Investments: Social Media, Content Marketing, and Mobile examine how the marketplace has changed, where your business is headed, and how to integrate evolving marketing strategies such as social media, content marketing, and mobile into your mix to make your marketing more effective. At a time when marketers ... read moreWhy Aren't More Brands Embedding Their YouTube Videos on Their Websites? If embedding YouTube videos has been around for 10 years, and the option to not show suggested videos when a video finishes ... to focus on the metrics that your organization uses to assess content marketing success. If you are a B2C marketer, then ... read moreHow to Avoid Boring B2B Content Marketing Play to the Emotions Both B2C and B2B content marketing ... online would have seemed absolutely absurd ten years ago. However, getting similar household items online is becoming more and more commonplace. Want to find a good restaurant? A quick Google ... read more

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Source: Online #Marketing #News: #Google Has Changed, B2C Content #Marketing and #Video Ad Metrics