How page one on #Google has changed for #Travel brands (and what to do about it)

How page one on Google has changed for travel brands (and what to do about it) There are many in the travel industry who look back fondly on the Glory Days of SEO – the era before Google starting making changes to its search pages. The apparent golden age of digital marketing let travel brands focus solely on two things ... read moreHow Google Has Changed Wealth Management Marketing There's a small team of people at Google charged with finding and helping innovative companies that have the ... know-how. Do people even understand the term "wealth management" or know they need it? Break it down more specifically. One of the ... read more

How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers And though I didn't do that, other would-be customers ... especially when I travel. But over the last year, these searches have gotten more thorough and more accurate, in large part as a result of Google's Mobile Update and because the search giant is ... read moreWhat brands should know about Facebook's new and upcoming average watch time metrics On the one hand, it's a math error specific to a supplemental metric that doesn't affect how brands ... travel accommodations? Or the pressure that comes with how high-profile the sport in general, and Serena in particular, has become? How do you ... read moreHow To Share Compelling Video Storytelling In Your Social Media Marketing I mean uploading the video natively to Facebook, so that it lives in your Facebook page ... these big brands and media companies have signed on should tell you something. Teens and young adults use Snapchat all day and night. It's one of their main ... read moreHow Facebook's last year shows dominance in mobile advertising — and what's next One of the biggest changes Facebook made is introducing dynamic ads, which allows retailers to upload product catalogues to the site, which are then tailored based on a user's site visits. That offering has worked well for retailers and also travel ... read moreWhat Is Duplicate Content Penalty – Reality Or Myth So now you have the answer but you do not have to leave immediately, see more below. Google has been very clear about ... they collect information about all of them and show only one on the top search page, while other are pushed to the bottom of the ... read moreA Career in Travel Blogging — My Secrets to Success Many bloggers including myself have been penalised by Google (I lost my Page ... from one another, it's worthwhile to make full use of your time at these conferences to meet up with brands and potential sponsors. Here are some of the biggest travel ... read moreHow paid search and personalisation can work together A paid search spot is a paid search spot – and even though larger brands might be able to ante up more funding for a higher position on the results page, many brands have ... travel from London to Paris. Takeaway tip: You can take what you learn on one ... read moreGoogle Turns 18: From a Search Engine to Giant Bigger than the Internet The Internet giant is officially an adult-a metaphor for how much google has ... any one of its offshoots. It is also a globally recognized brand. For this year, Forbes had put Google in the number two spot in it's The World's Most Valuable Brands ... read more

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