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Do you want your SEO content to rank on the first page of Google?
It's easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach…
Real people.
Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users' experience. So the more you serve the reader, the more Google serves you.
If I were to share only one SEO copywriting tip, it would be this…
Please your readers.
That sounds too simple, right?
The biggest challenge behind that is in knowing your audience and what they want.
In this post, I'll share ideas to help you make your readers love you, so Google will too.
SEO Copywriting Tip #1: Plan AheadIt might seem like a time-consuming step that you can skip. But I encourage you not to. Planning your SEO content writing ahead can help you determine:
The most efficient way to do this is through keyword research. That process helps you choose SEO keywords with confidence because you will know the word choice people use when searching for the topic you plan to write about.
Once you know the syntax your customers use to find answers to their questions, and you know what is lacking in the competition's answer to those searches, you will have plenty of insight to weave into your SEO writing.
SEO Copywriting Tip #2: Outline Your ContentIt sounds like high school all over again, doesn't it?
While it might seem remedial, I've found this saves me tons of time in the long run.
Thinking through the structure of your content will help you:
I like to do tip #1 and #2 together. As I run through my keyword discovery process, it gives me lots of ideas on topics that are closely related to the main subject. That helps me to fill out the most important talking points and create content that covers the topic holistically.
SEO Copywriting Tip #3: Follow On-Page SEO Best PracticesNow that you've centered your content on what the reader wants, it's time to talk about the technical side of writing for SEO.
For the sake of brevity (another good SEO copywriting tip), I'll list on-page SEO factors you need to incorporate into your SEO copy.
Include your target keyword in:
Also, include related keywords in the body copy and possibly in the H2 tags.
With the shift to semantic search, Google takes cues from all the content on the page, not just the most prominent and repeated keywords. To reinforce what topic your SEO content is about, it helps to include closely related keywords.
I miss some of these items all the time. With so many details to remember and so many steps in the content creation workflow, I've found it prudent to check on-page SEO immediately after publishing.
SEO Copywriting Tip #4: Measure and OptimizeSEO Copywriting is probably more of an art than a science. But despite the seemingly subjective nature of what makes SEO copy "good," there are a few metrics that can point to underperforming aspects. The great news is the fixes are pretty straightforward.
Click through rate (CTR)
Click through rate from search engine results pages (SERPs) tells you how compelling your title tag and meta description are to readers.
If it is low, think about this:
Bounce rate
Bounce rate of visitors coming from search tells you whether the reader thinks your content answers their search.
If it is high, think about this:
Here's are some great tips on writing a compelling intro.
Engagement Rates
Engagement rate tells you how compelling the reader found your content after or while reading it.
The particular engagement metric to pay attention to really depends on the goal of your SEO content. It could be any of the following: Conversion Rate, Pages Per Visit, Time on Page, Time on Site.
Let's assume you want people to convert by downloading a piece of content, subscribing to your newsletter, or signing up for a trial.
If your conversion rate is low, think about this:
It has become cliché to say that writing for SEO is all about writing for humans.
But the truth is that Google relies on real people's engagement with the content they show in SERPs to know what makes them happy.
To follow the simplified advice to "just create great content," do your research to know what "great" means to your audience, and create SEO content with more confidence.
Write for SEO with ConfidenceI have already written an article with complete steps to Write SEO Article. I recommends to use those technique to write SEO Articles.
I hope you like this article. Please do share with your friends on Social Media like Facebook, LinkedIn, Twitter and Others.
Source: Top 5 SEO Copywriting Tips for Google and Humans
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