The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
IAB offers tactical advice for publishers tackling viewabilityMar 22, 2016 by Ginny MarvinWith tips for increasing viewable impressions of desktop display and video ads. News from the #MarTech Conference trade show floorMar 22, 2016 by Marketing Land StaffProduct upgrades, integration announcements and highlights from the trade show floor at the 2016 MarTech Conference in San Francisco. #MarTech Conference: Ultimate guide to building a martech stackMar 22, 2016 by Nancy WhiteContributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you'll need to build a successful martech stack. TrackMaven releases 2016 Social Media Inflation Index: Instagram growth is hugeMar 22, 2016 by Tamar WeinbergContent analytics firm TrackMaven released data showing the popularity of brands across social media platforms. Sensing vulnerability, Out-of-Home goes on attack against digital displayMar 22, 2016 by Greg SterlingTrade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers. Why costs for local marketing campaigns varyMar 22, 2016 by Jenny FosterLooking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. Google's right-side Adpocalypse: What really happened (DATA)Mar 22, 2016 by Larry KimWhen Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred. 5 dos and don'ts of managing a new international PPC accountMar 22, 2016 by Pauline JakoberNever managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge. #MarTech Conference: Google dominates the marketing stacks of 150 "unicorn" startupsMar 22, 2016 by Matt McGeeGoogle Analytics and other Google products are the most popular choices among about 150 "unicorn" startups, according to data presented Monday at the MarTech Conference. How using Zapier coupled with Pipedrive revolutionized our lead management processMar 22, 2016 by Rae HoffmanHave you tried out Zapier yet? It may be time to hop on board. Columnist Rae Hoffman walks you through the workflow automator and explains how it can save you a ton of time. Email marketers, meet your new cubicle mate: machine intelligenceMar 22, 2016 by Chad WhiteColumnist Chad White takes a look at the future of machine learning and AI in email marketing, its limits, and why humans will still have a big role to play. Adobe unveils its next-generation Marketing CloudMar 22, 2016 by Barry LevineIt's raining new features, including a Cross-Device Co-op, additional intelligent assistants, and a fuller integration between the Cloud and the Over-The-Top video-oriented Primetime. #MarTech Conference: Here are this year's Stackie Award winnersMar 21, 2016 by Barry LevineFive companies were selected for how they visually presented their marketing stack of technology tools. Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information: Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
2016 Small Business Social Media Use: 5 Trends, heidicohen.com 5 Snapchat Statistics That Prove Its Power, www.convinceandconvert.com 5 Ways to Optimize Your Pinterest Promoted Pins, www.adweek.com 6 Ways the Changes in Instagram's Feed Will Impact Brands, www.adweek.com Andrew Zolty on the Creative Potential of the Instagram API, www.facebook.com Business Publishers See Growing Opportunity On LinkedIn, adexchanger.com Check Out the 2016 Shorty Award Winners for Best Brands on Social Media, www.adweek.com How to Make Instagram Ads That Stand Out, www.socialmediaexaminer.com How to Use Pinterest for Local Businesses, www.socialmediaexaminer.com Larry Kim Spills His Favorite Facebook and Twitter Ad Hacks, www.searchenginejournal.com The Do's and Don'ts of Social Media Research, www.marketingprofs.com The Unwritten Rules of Social Media, simplymeasured.com Where are they now? How these 9 social networks have fared since Twitter was born, venturebeat.com Video
About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. (Some images used under license from Shutterstock.com.)
Source:
Marketing Day: The MarTech Conference, a social media index & Adobe's Marketing Cloud
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