What #Marketers need to know about #Google’s changes to search ads

What marketers need to know about Google's changes to search ads The new update has surprised a lot of marketers because the 11 ads on the Google search results have been a staple since the early 2000s. But marketers that have been utilizing the entire suite of Google products know that ... The new change gives Google ... read moreGoogle Kills Off Side Ads: What You Need to Know Text ads have appeared to the right of Google's search ... such a massive change, panic tends to follow. People sometimes can overreact. Let's look at what the death of right-side ads really means. Here are four key takeaways for marketers and advertisers. read more

Everything You Need to Know About How Content Marketing Is Changing Whether you're pushing out content daily or just a few times a month, superior quality and actionable takeaways need to ... and video ads within search results, it's time to start incorporating more video into your content marketing. read moreGoogle Nixes Right Rail Ads, Marketers Respond The Google ad experience as we know it is changing. The search giant will no longer serve text ads in the right ... back down. We'll need to watch this closely to see which way it goes." One thing is clear, many digital marketers are revisiting their ... read moreThings Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile By May 2015, Google would announce that its mobile search ... a change that will prevent users with ad blockers from skipping ads after the first few seconds and instead includes them as "pre-clips" that are part of the core video. Users who want ... read moreGoogle's latest Adwords changes will have a massive effect on advertisers Here are 10 content marketing ... change has had upon the search results. For a high demand search term such as 'Credit Cards' the CPC (costs per click) for the top 3 positions are very high. The Google Keyword Planner (the result of which we need ... read more5 reasons ad blocking isn't the end of the industry Likewise, across the marketing ... to start if you want to improve how your ads are seen by users. Earlier in 2015 there were fears of a "Mobilegeddon" when Google updated its algorithm to favour mobile-optimised sites in search, and in many ways ... read moreMarketing the TNW Way #8: Google Tag Manager, we're in love! In this series of blog posts, I've enjoyed shedding some light on how we approach marketing at The Next Web through Web analytics, Search Engine ... and how many ads do you see and from what sponsor. Data we'd like to know in GTM to send to GA but ... read moreWeekly Furniture World Media Note #150 from Lance Hanish: Do They Know What They Want To Buy? in a moment of need. Forrester Research calls this the 'Mobile Mind Shift'. Retailers have responded to this reality with mobile applications and mobile friendly Web sites that enable intent shopping, either through search that often leads to a ... read moreAre You AMPed for Alphabet's New Initiative? In the bottom left-hand corner of the search carousel is ... out the market's lulls, you want to know the best strategies for your money. And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people ... read more

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Source: What #Marketers need to know about #Google's changes to search ads