Why Local #SEO Is About to Become Even More Important #Jim_Carrey

Why Local SEO Is About to Become Even More Important Local search engine optimization isn't just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO's benefits. Since Google's fan-named " Pigeon" update in 2014, the importance of local SEO has grown ... read moreWhy Local SEO Is About to Become Even More Important Local search engine optimization isn't just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO's benefits. Since Google's fan-named "Pigeon" update in 2014, the importance of local SEO has grown ... read more

From Greece To France To China, Nationalism Is Back In A Big Way Why? Because National Front ... over the Greek bailout issue has become intense and is sure to worsen -- even while some observers suggested that Germany, if you count Prussia before it, has gone though more bankruptcies than Greece. It turns out that ... read moreWhy our children need financial literacy Why is financial literacy so important? Because hard work and long hours can only ... and should provide sufficient motivation for all to learn what we can to become more financially literate. This is especially needed for children as they begin their ... read moreWhy Are Southeast Asians Lured To Fight For The Islamic State? – Analysis The question is: has the Islamic State become more dangerous than Al Qaeda for Southeast Asia? More importantly, why are Indonesian ... especially of bearing arms and even killing the 'enemies' of Islam have been an important pull factor. read moreNYPD Commissioner Bill Bratton rips City Council on proposed laws to regulate police Councilman Rory Lancman (D-Queens), sponsor of the chokehold bill, grilled Bratton on why cops have continued to use the maneuver despite the department ban, even as ... It's an important institution, but it is not exempt from local law. read moreFranklin Graham: America, the Storm Is Upon Us Over the course of the past year, I've become increasingly convinced that the storm is ... "We are now at the point at which it is legitimate to ask if sexual autonomy is more important than the First Amendment." The continued outcry of atheists against ... read moreWhy Parliament does not need First Aid in English I heard constructions such as 'a lot of my colleagues doesn't even smoke cigarette'; 'Did ... She will of course speak Dagbani, Ga, Twi, Ewe or any other local language that she understands. It's also important that Ghanaian universities relax ... read moreMerchants catching on to the demand of the invisible payment: Braintree He added that with fingerprinting now available on mobile devices, security has become even more enhanced ... now they can get their local butcher to supply them with the meat they need. Ship to home is becoming very prominent. This is why it's exciting ... read moreWhy Every Entrepreneur Should Focus on Local SEO it's important to understand why local SEO is so increasingly important, and how to take advantage of it. Mobile technology is finding its way into pockets everywhere, and people are becoming more comfortable with it as a means of searching. Forty six ... read more

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Source: Why Local #SEO Is About to Become Even More Important #Jim_Carrey

Site-Wide Title Width Calculator For SEO (Google Pixel SERPs)

Search engines "cut-off" titles that are too long. This can lead to the rather unfortunate consequence that your most important information in your titles and descriptions are not visible in organic search resuls leading to fewer clicks.

Used to be that there was a fixed amount of characters Google would show. That was because the search engine result pages were using a fixed font where every character takes up the same amount of space.

But now Google uses a variable font where the letter i takes up less width than the letter w. Consequently the point at which a title is cut-off depends not just on characters but on which characters.

These days a report looking at title length will look at the width of the title in pixels: does it fit the 512 pixels we have on Google's desktop SERP?

You can easily preview your title in a tool like Protent's SERP Preview Tool or Moz's Title Tag Preview Tool. But what if you want to go back and see which of your existing titles need to be optimized? Want to copy & paste hundreds or thousands of titles?

Enter A1 Website Analyzer

A1 Website Analyzer is the site-crawler for serious technical SEO's.

With it we can crawl a whole web site and see how long its titles (and meta descriptions!) are in characters and in pixels.

To deal with any future changes all font options for the titles and meta descriptions can be customized in "Options - Program options - Font Pixel Calculations" , if needed:

How To Calculate Site-Wide Title Tag Width

Start A1 Website Analyzer and enter your domain name. As the default settings already are set to collect the information required, all you need is to wait for the scan to complete.

Once the scan has finished, we want to pick which data columns will be visible (tip: the data columns visible are the same that would show in your report if you export the results!):

Max Title pixels width

Max Title characters width

Description pixels width

Description characters width

You can do so using either the columns toolbar button or navigate the top menu to "View - Data columns - Extracted content" and make sure that the desired columns are checked.

For an easier viewing of the results, you can in the top menu "View - Data filter options" check "Only show URLs that are pages" followed by checking "View - Data filter active" .

The end result after the scan has finished and adjusting the filters will look something like this:

Note: You can view all pages in both "list" (flat) and "tree" (indented) mode:

However, if you have a big website, this may all be a little too much to look through - especially if you need to generate a CSV export for Excel or similar. That is why A1 Website Analyzer has built-in reports whereof one allows you to quickly see if your titles are within what Google will show in organic search results.

If you pick the one called "Show only pages with titles over 70 characters - and relevant data columns you get something that looks like this.

It is important to realize that you can manually change the filters applied and activate them , so you can limit the visible result to pages with descriptions or titles less/larger than whatever number you want - and calculated as either pixels or characters.

Now Read

* Title images adapted from avrene,Sean MacEntee, wwarby

Source: Site-Wide Title Width Calculator For SEO (Google Pixel SERPs)

#SEO Landed This Small #Business a Deal with Best Buy #AskTheo

SEO Landed This Small Business a Deal with Best Buy Are you struggling to get your small business's products found online? It goes without saying that a smart SEO strategy is a must. Between Google's constant algorithm updates and the need for mobile optimization and local search optimization, keeping ... read moreJeb Bush dogged by decades of questions about business deals It was a big deal ... of a small factory that MWI was building in the country's northeast corner. Eller hoped to convince the Nigerians to take on loans from the Export-Import Bank of the United States, which would be used to buy MWI's pumps ... read more

YP's Split and Local.com's Bankruptcy: Ain't No Big Deal Their directory and syndication businesses have always been an arbitration play: figure out how to buy traffic ... is the best path for the business' recovery, but their challenge is the same we all face in local. When people ask me how Local SEO Guide ... read moreLOU DOBBS MONEYLINE this is a rush transcript. this copy may not be in its final form and may be updated. this is a rush transcript. this copy may not be in its final form and may be updated. announcer: this is lou dobbs moneyline for monday, november 26. read more4 Ways to Grow Ecommerce Traffic in 2015 Online businesses ... deal makers. These pages should provide the proper content in the right layout to encourage conversions. Product detail pages also need to be search engine friendly. I mentioned earlier that relatively few marketers considered SEO ... read moreSick of Political Pork, Two Former Hill Staffers Launched $10 Million BBQ Business Despite getting landed with barbecue ... a butcher in Alexandria that agreed to buy 12 jars, their biggest sale to date, after the owner admitted to understanding the troubles that can accompany launching a small business. And then they set their sights ... read moreSix things Mark Cuban says you should do with your money in 2015 before he transitioned into sales and landed a job at a Dallas PC software company. Following his natural ambition and drive, Cuban worked hard to drum up business and earn big commissions. So when he saw a new opportunity make a huge deal, her pursued it ... read moreSix things to learn for your e-commerce experience It's a problem that many small businesses face. You've got a great product that ... Researching and comparing different couriers to find the best deal for the items you'll be shipping could save you money and help to entice customers who might ... read moreThe Biotech Drug Lord: How One Man Is Conquering The Biotech Space He's probably best known for taking Ivax, a relatively small company back in the '80s ... Then, not including the BioReference deal, the third deal was to buy Prolor Biotech, which landed him a long-lasting human-growth-hormone drug. read moreThis week in odd news: Man asks for DUI arrest, Samaritan makes it worse, crossword proposal (AP) _ Authorities say a man drove under the influence of alcohol to a small-town Kentucky police station ... A man whose failed good Samaritan gesture landed him in jail is back behind bars. Police in Wyoming County say 31-year-old Christopher Ratcliffe ... read more

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Source: #SEO Landed This Small #Business a Deal with Best Buy #AskTheo

83% Of The Top Results On Google Are Tagged As Mobile-Friendly [REPORT] – Dazeinfo

A couple of months ago, Google Inc. (NASDAQ:GOOGL) released yet another algorithm update that was meant to affect SERPs of web pages based on their mobile-friendliness. After the algorithm was officially announced, Moovweb – a cloud-based platform that helps optimize mobile experiences, discovered that 83% of the top result of 1000 eCommerce keywords were tagged mobile-friendly by Google.

Earlier in November 2014, Google introduced the "Mobile-Friendly tag or label" into their mobile search results to help the people using Google on their mobile devices to identify mobile-friendly pages among the search results in order to offer a better user experience. At that time Google did confirm that they were planning whether "Mobile-friendliness" of a website be considered as a ranking signal. Later in February 2015, Google announced that starting April 21, the search engine will be using "Mobile-Friendliness" as a ranking signal.

Owing to this announcement, Moovweb decided to study the changes in the SERPs of over 1,000 eCommerce keywords from different industries in the span of 6 weeks since the formal launch of the new ranking signal.

Key Findings of the Analysis by Moovweb:

By studying the 1st position result for all 1000 eCommerce keywords, it was found that 83% of the time, the top result is labeled as "mobile-friendly" by Google.

When the study was expanded to top 3 SERPs, the percentage of mobile-friendly tagged pages slipped slightly to 81%.

Analysis for the first-page results for all 1000 eCommerce keywords showed that almost 77% of the search results are tagged mobile-friendly.

Does The Effect Mobile-friendliness of a Website Vary by Industry?

Given the fact that mobile searches have already surpassed desktop searches on Google, it is quite clear that the mobile platform is the future. This might be the core reason why Google introduced the new algorithm update popularly touted as "Mobilegeddon" in the first place. Although the mobile platform is embraced by users worldwide, mobile web and mobile SEO are not fully welcomed by each industry evenly.

There was a significant difference between each industry when considered the percentage of mobile-friendly sites in their top 10 keyword positions. Keywords from Retail industry registered greater percentage of mobile-friendly pages within their top 10 results while Transportation industry remained at the bottom of the pool. However, Healthcare, Insurance, and Travel/Hospitality niches weren't too far behind in terms of adapting mobile-friendly feature.

Mobile is the Future!

According to Internet Live Stats, there are little over 963 million websites worldwide while the number of mobile devices clocked to over 7.7 billion by the end of 2014. Organisation and individuals are betting big on apparently promising future of mobile Internet. In the US alone, people are spending more time on Smartphone or Tablet than TV or any other device (excluding Desktop), finds out mobile analytical company Flurry. On an average, a user spends nearly 3 hours and 45 minutes each day on his mobile devices. This is 63 percent jump as compared to a year ago period.

Many webmasters have already begun developing responsive websites to offer a better user experience across all devices. Out of 200 factors responsible for search engine rankings on Google, user-friendliness is one of the key factors and the most webmasters, as well as search engine gurus, have already warned everyone about the risks of not having a responsive website. However, with the announcement of "Mobilegeddon", Google has officiated such warnings by introducing "Mobile-friendliness" of a website as one of the ranking signals that helps determine top SERPs.

To motivate webmasters around the globe, Google initiated the process by introducing "Mobile-friendly" tag on mobile search results and later on announced the "Mobilegeddon" two months prior to its release. Such an early announcement actually offered enough time for webmasters to update their website into a clean mobile-friendly one.

If you're yet confused about what Google means by a mobile-friendly website then you must read the instructions or criteria that Google follows to determine whether you website is mobile-friendly or not.

Other than just improving your search engine traffic, the mobile friendliness of your website can also be helpful in improving the user-experience of the traffic generated from mobile devices. With rising population of mobile users worldwide, it will be unwise not to optimize your website for Smartphones and Tablet devices.

Some helpful tips based on the report:

Don't use Flash or any other program that is not mobile-friendly as it may result into a drop in rankings for your website.

Create a responsive website instead of offering different versions for mobile and desktop.

Developing a mobile app especially for the Android platform could come handy in the future.

Use fonts that are readable while surfing the website on desktops or mobile devices.

Source: 83% Of The Top Results On Google Are Tagged As Mobile-Friendly [REPORT] – Dazeinfo

#SEO: How #Google May Use Searcher, Usage, & Clickstream Behavior to Impact #Rankings – Whiteboard Friday #K_Michelle

SEO: How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday | AutoTraffic

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Source: #SEO: How #Google May Use Searcher, Usage, & Clickstream Behavior to Impact #Rankings – Whiteboard Friday #K_Michelle

Not Panda: #Google Confirms Another Core Search Algorithm Update #Fav_Song

Not Panda: Google Confirms Another Core Search Algorithm Update Yesterday, I reported on some SEO chatter around a possible Google update. Google has confirmed with us that this was an update to the core search algorithm and nothing related to the Panda algorithm that we are expecting to see updated shortly. In ... read moreGoogle Confirms Update To Core Search Algorithm Google's ... are reporting are not related to Panda or Penguin, but they are from Google's core algorithm. Others will come in the next couple of weeks. It's one of the many ranking signals that get updated regularly. Apparently, search marketers are ... read more

SEO News Roundup: More Core Ranking Changes At Google Google rolled out another update on June 17, one that was not Panda, Penguin or HTTPS ... of changes happening to Google search results. In addition, Search Engine Land reported that Google had said a core search algorithm update was on the cards for ... read moreIgnore the hyperbole: SEO is alive and kicking in travel (even for the small guys) But while SEO may not ... Google's Panda and Hummingbird updates both promoted detailed and informative content, and an on-site blog is a convenient place to accumulate an archive that drives long tail search. Importantly, avoid creating another content ... read moreSearch Lately Issue 183 Google will not be taking ... The Quality Update: Google Confirms Changing How Quality Is Assessed Earlier this month, many search marketers and webmasters noticed fluctuations in rankings. This is due to a modification in Google's algorithm which ... read moreThe Search Engine Report - Number 114 Microsoft is behind with the core search ... week's topics from search engine forums across the web: Google Confirms Mid-Page 'See Results For' Section No Longer A Test - How to Approach a Company About their SEO? - Google Buys Search Algorithm Invented ... read moreGoogle confirms Panda 3.6 update came on April 27 Google has reportedly confirmed the launch of Panda 3.6 to Search Engine Land ... Panda 3.5 on April 19 and its first Penguin algorithm on April 24. Google told SEL that the move is just another of the updates it makes regularly to ensure the highest ... read moreGoogle Confirms Penguin 3.0 Update, Here's The Reaction So Far A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm ... What percentage of search results it's ... read moreGoogle Panda Strikes Again with 1.2% of Search Queries Affected Last week, there were reports of another update which Google, at that point, denied. Upon confirming the latest update, Google advised that 1.2% of English language search queries would be impacted upon. A significant change, then, but not close to the ... read moreGoogle's Wizard Of Oz Search Algorithm And The Threat Of Facebook Search It's an arms race, and Google is losing that arms race. Today we saw yet another algorithm ... are not directly using the block data they crowdsource from their Chrome extension in determining search relevance. It's worth noting that this update ... read more

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Source: Not Panda: #Google Confirms Another Core Search Algorithm Update #Fav_Song

7 Key SEO Activities That Can Now Be Automated

Although it's hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the existing tools), it's necessary to test them in order to identify how their features can support and help advance our SEO activities more efficiently.

This is especially true when it comes to tasks that are critical or highly beneficial to the SEO process but are complex and/or time-consuming to execute.

That's why I want to share with you seven such SEO tasks that now can be partially or completely automated with the support of some tools.

1. Assessing Your Industry Traffic Potential

One of the first activities when launching a new website or SEO campaign is to assess traffic potential (ideally per channel) and identify the potential competitors in the market. Estimating this can be challenging, especially when starting to work in a new market that you don't know anything about.

Nonetheless, SimilarWeb "Industry Analysis" reports can greatly help by allowing you to easily obtain the most important traffic data for any industry in many countries; it also shows the traffic per sources, most popular sites per channel, and trends.

However, remember to take these numbers as references, not absolutes; and whenever you can, validate with other data sources.

2. Identifying Keyword Opportunities For Your Sites

Finding new keywords opportunities is important when focusing your SEO process and establishing profitable yet still feasible goals.

In the past, doing this type of analysis was time-consuming, but now it can be completely automated with Sistrix's "Opportunities" feature. With this feature, you can include up to three competitors, and it will show which keywords you're still not targeting for which these competitors are already ranking and the level of traffic opportunity and competition.

3. Identifying Related Relevant Terms To Use In Your Content By Doing A TF-IDF Analysis Of The Top Ranked Pages For Any Query

TF-IDF stands for "term frequency" and "inverse document frequency." According to the OnPageWiki:

With the TF*IDF formula, you can identify in which proportion certain words within a text document or website are weighted compared to all potentially possible documents. Apart from the keyword density, this formula can be used for OnPage optimisation in order to increase a website's relevance in search engines.

Although it's known that TF-IDF has been used to index pages, there hasn't been a popular tool offering it to identify relevant term variances of our topics that we should be using. This information can be used to improve our site relevance for other terms our audience uses.

OnPage.org includes a handy TF-IDF tool in their on-page analysis and monitoring platform, which can be used to identify more term variances or combinations that our competitors are already using, but we still aren't (by analyzing both the top 15 page results and our own desired page to rank with). By focusing on terms related to our main keywords, we can increase our site content's relevance for the desired topic.

4. Visualizing Your Site's Internal Linking

I have written in the past about visualizing a site's pages and links as a graph to facilitate the analysis of a website's internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools.

This has now been made easy by the "Visualizer" functionality of OnPage.org. It not only allows you to automatically generate the internal link graph of any site, but it provides functionalities to browse, filter the number, show the relationship of links, and show only the nodes (or pages) that follow certain pattern.

This can be extremely helpful to better understand how a site is internally linked, the cardinality of the links, if there are any "orphan pages" or areas of the sites that are not connected with the rest, etc.

5. Getting All Key Optimization, Link Popularity, Social & Organic Traffic Data For Your Top Site Pages In A Single Place

Gathering the data when doing an SEO audit can be time-consuming. This data includes a website's technical optimization, content, link popularity, current organic search traffic, and search engine rankings, which we used to obtain from different, non-connected data sources that were a challenge to integrate later.

This data gathering can now be largely automated thanks to URLProfiler, which directly retrieves much of the required data while combining many other tools' data. For example, in order to get all the key SEO metrics for the highest visibility pages of your site, you can download the "top pages" CSV from the "Search Console" Search Analytics report, import them to Screaming Frog SEO crawler in the "list mode," and crawl them.

Once crawled, you can import them directly to URLProfiler with the "Import from Screaming Frog SEO Spider" option. Then, you should select the additional metrics you want to obtain for these pages: Mozscape link popularity and social shares metrics, Google Analytics organic search traffic data (you'll be able to select the segment you want), and Google PageSpeed and Mobile validation (these will require that you get and add a free API key from Moz and Google).

Now, you can run URLProfiler and get the results in a few minutes in one spreadsheet: All the data from Screaming Frog, Google Analytics, MozScape link and social shares, Google PageSpeed and mobile validation for your top pages with the highest visibility in Google's Search Console. It will look like this (and I can't imagine the time I would have needed to put this all together manually):

There's no excuse to not develop a quick SEO audit for your most important pages, taking all the key metrics into consideration.

6. Getting Relevant Link Prospects With The Desired Requirements And Direct Contact Information

Obtaining a list of sites that are highly relevant to your business might be not that difficult — doing so when looking only for highly authoritative sites, from a specific country, with visible contact information (among other criteria) is a bit more complex.

All this can be easily done now with the LinkRisk Peek tool, which provides many advanced filters to only get the sites that will be relevant and feasible to use for outreach.

7. Tracking Daily Rankings Of Full SERPs For Your Relevant Keywords

There was a time when we tracked the rankings for our most important keywords, for both our own sites and our top competitors. Due to ongoing ranking fluctuations, sometimes we have new competitors that we were not tracking, and it is hard then to identify the correlations of gains and losses vs. them.

Additionally, once we got the ranking information, we had to analyze the pages to identify the potential reasons for the ranking shifts. We did this using tools to obtain the domain/page link popularity, among other factors.

This is now easier to do with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors'), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation.

I hope that these functionalities help you as much as they have helped me! Which other SEO activities are you now automating that used to take you a lot of time? Please, feel free to share in the comments!

Image used under Creative Commons from Flickr

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

About The Author Aleyda Solis is an International SEO Consultant & founder of Orainti, a digital marketing consultancy focused on helping businesses -- from startups to multinational companies in Europe, Asia, North & South America -- to grow their multi-device organic search visibility, traffic and ROI in multi-lingual & multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing Master of Pompeu Fabra University and Kschool, as well as an international speaker at online marketing conferences, having spoken in more than 12 countries & 60 conferences. (Some images used under license from Shutterstock.com.)
Source: 7 Key SEO Activities That Can Now Be Automated

#Google says Hillary Clinton will be the next #President #MakeAFilmSkeptical

Google says Hillary Clinton will be the next president You have given me almost two more years of my life that I never thought I'd have. You have saved me from endless hours and days of purgatorial pain. You have offered me closure, even before the doomed affair had truly begun. My apologies. I'm not wrecked ... read moreWho will be the next president? Google says it's Hillary Clinton We've seen oddly partisan answers on Google before (remember its answer to "What killed the dinosaurs?"), but this one will really rile up the Republicans. Ask Google "Who'll be the next president?" and you'll be given this reply: Try again ... read more

Google Search Engine: Hillary Clinton Will Be Next US President I do wonder whether Cortana would agree with Google's search engine that the next president of the US will be Hillary Clinton – now that would clearly be a momentous time for the entire world. Basically, when Google search was asked the question ... read moreHillary Clinton to GOP: 'Move on' As she has in the past, Clinton said she doesn't think the health care law is perfect, pointing to drug and out-of-pocket costs as two areas that she says ... a Hillary for America rally. Rep. Bobby Scott said he was happy to welcome "the next President ... read moreHillary Clinton's missing emails likely to raise new questions WASHINGTON --The State Department cannot find in its records all or part of 15 work-related emails from Hillary ... Clinton's responses are brief. In one from August 2011, she tells Blumenthal she will be in Paris the next day to meet rebel leaders and ... read moreCarly Fiorina explains why she's not afraid to take on Hillary Clinton on 'Hannity' (BEGIN VIDEO CLIP) HILLARY CLINTON ... GOP presidential candidate Carly Fiorina. All right, so you have a business background. You don't have a foreign policy background, so to speak. What do you say to somebody that says, All right, to be the next ... read moreState Department cannot find Hillary Clinton emails released by Benghazi investigation panel: officials WASHINGTON — The State Department cannot find in its records all or part of 15 work-related emails from Hillary ... Clinton's responses are brief. In one from August 2011, she tells Blumenthal she will be in Paris the next day to meet rebel leaders and ... read moreHow 420-friendly are Hillary and Jeb? Pot advocacy group gives report card Jeb Bush received a D because he "has a long history of supporting the war on drugs and opposing the legalization of marijuana for any purpose," says the MPP. Hillary Clinton was given ... between now and when our next president takes office ... read moreThis Is Bernie Sanders' Plan to Beat Hillary Clinton It's fortunate for Hillary Clinton that ... a bid for the Democratic presidential nomination, placed a surprising second in Iowa and won New Hampshire. "Things then moved fast. Some polls moved 50 points in seven days," Devine says. (Mondale, though ... read more2016 Presidential Contenders: TheWrap's Essential Guide to Who's In And Where They Stand (Updating) On the Democrat side, consensus says Hillary Clinton is all but unbeatable in the primary ... railing against Obamacare — with President Obama seated next to him. Since then, Carson has burnished his national profile, appearing frequently as a ... read more

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Source: #Google says Hillary Clinton will be the next #President #MakeAFilmSkeptical

Search Intelligence and its role in brand management

'Search intelligence' is becoming an increasingly popular phrase within the SEO industry. It refers to the realisation that we should be using the 'big data' readily available to us in search to make our business decisions. For example, by analysing the words displayed in the Google search engine results pages (SERPs) we are able to gain a better understanding of demand, behaviour and the marketplace in general. Through these findings we are able to then gain a deeper understanding into brand engagement levels and therefore adapt marketing activity accordingly.

In order to put this into context I want to reflect on traditional advertising and its evolution. Advertising was built on the need to shape people's thoughts and feelings of a brand. Millions of billboards, newspapers and commercials were all born out of this idea and have been responsible for shaping the industry into what it is today. But what tools and data were available to help advertisers measure engagement and brand sentiment in the past? Post campaign surveys and sales figures were all advertisers had to depend on which provided very little detail. But with the changing face of advertising and the increasing influence of search marketing the way campaigns are measured has completely shifted, and the need for so called 'search intelligence' has never been so important.

Think of the landscape of modern search. In comparison to traditional advertising the level of insights available is phenomenal. From any brand you can get a wealth of information from the SERPs which include everything from the brand website, Wikipedia information, news articles and retailers selling the brand's products to information about their competitors and User Generated Content (USG), such as reviews on the brand and their products or services. All this information can help provide a much more in depth and detailed picture of brand engagement and sentiment, helping to understand how your brand is perceived in the public domain.

So what exactly is 'Search Intelligence' and how is it going to change how we measure and analyse brand engagement online?

To answer this it's important to firstly understand how the user is engaging with the SERP. Recently at iProspect we conducted a Click Through Rate (CTR) study that covered 250,000 keywords across 120 brands, this internal research allowed has to develop a bespoke modelling for traffic estimations. What we discovered was that position one for branded terms tended to get 51.4% of all clicks, as illustrated Apple in the SERP would get 51.4% of all traffic.

Illustration of page one SERP with calculated CTRs for the search term 'Apple':

Therefore, from this research we were able to determine that 48.6% of all brand search terms do not always go directly to the advertisers site. The users are still engaging with the brand online but not with the owned assets that the advertiser creates and controls, but rather other assets presented to them in the SERPs, such as news articles, reviews, other retailers selling their products or event competitors.

To expand upon this example in the image above, the Telegraph article that is 6th in the organic position would get 3.5% of all the branded searches. This would amount to 35,000 visits per month for branded Apple traffic to the Telegraph site after people searched the term 'Apple'. The searcher would then be faced with the content the Telegraph has on Apple and it's positive or negative sentiment. It could therefore have a considerable impact on brand impression and engagement online, despite having not been produced by the brand itself.

So what do these insights mean for brand management? Understanding who is engaging with your branded traffic outside of your owned assets is vital to help build upon your brand presence and SEO ranking. At this moment in time all SEO ranking tools currently just focus on a brand's domain when reporting the SEO position, which could potentially be giving an incomprehensive understanding of your brand online.

However, with access to the right sort of data it is possible to gain a deeper understanding of who the key operators are in the branded space from a paid (PPC & Affiliate) and organic perspective. These insights can then be applied to inform online marketing activities, such as online PR, relationship & retailer management. By digesting the wealth of branded information available online and breaking this into the key areas of Bought, Owned and Earned opportunities this will enable marketers to prioritise their efforts to achieve the maximum online visibility for brands and in turn increase brand sentiment and engagement by addressing areas of concern.

So next time you want to understand your brand and how your products are perceived amongst the online community have a look at the SERPs and think beyond just your own brand assets.

Jeremy McDonald

Contributor

Jeremy McDonald, Head of SEO Strategy at iProspect UK

Source: Search Intelligence and its role in brand management

Are You Relying Only On #Google For #Website #Traffic

Are You Relying Only On Google For Website Traffic Straight Up Marketing is dedicated to being Straight Up and Transparent in all that, we help you dominate your business online. Michael Barnes has written 16 articles for PromotionWorld. View all articles by Michael Barnes... Google is honestly the best ... read moreGoogle's Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords Like Google's site call tracking, it dynamically changes phone numbers on web pages if the visitor came to the site from a traffic ... only checks the implementation of the conversion JavaScript. It does not confirm that the phone numbers you want ... read more

Bank are skimping on website security The only banks that do it right ... use the latest cryptographic tools. The Google Chrome browser is putting extra pressure on these banks. If you head to Chase.com, the browser puts a warning sign next to the website address. "Your connection may not ... read moreGoogle's Project Brillo Signals End of Web & Beginning of Apps Everywhere Not only will these two ... on a traditional webpage from Google's results. However, if smart devices rely solely on the Knowledge Graph for an answer, website owners could see a significant decrease in website traffic as the option to visit a webpage ... read moreStart A Dating Website With 10 Easy Steps After you have released your website you will need to drive traffic towards your dating website. This can be done in two way, Advertising and marketing. Unless you have mastered the art of getting your website to the top of Page 1 in Google, you will need ... read moreResponsive website design: Are you ready to respond? ... recommend using a responsive web design rather than a mobile-only site. They prefer a responsive website because… Sites with higher traffic are regarded with greater credibility by Google and therefore, rank higher. When split between a desktop and ... read moreScore More Customers With Your Website With These 4 Tips With more and more people relying ... you traffic estimates to help you make projections based on how well they will do over a certain period of time. Registering your business with Google Places does wonders for SEO. Not only does it propel your website ... read more5 Tradeoffs for Selling on Amazon If you ... Google results, ahead of your own website's listings. It's not unusual to hear about private-label sellers that previously did a very decent business on their own websites to join Amazon, only to find they have problems driving new customer ... read moreAre Banks Scrimping On Web Security? However, while the secure site is the biggest issue, old encryption seems to be a bigger one shared by all banks called out in the reporting. Websites rely on ... The Google Chrome browser is putting extra pressure on these banks. If you head to Chase.com ... read moreAd fraud bots, beware — two companies are targeting you with new weapons with statistical analysis to spot anomalies that threaten the mobile web and app ads the company provides. AdTheorent had been relying on third-party verification ... AdTheorent's is designed for its own mobile-only traffic, while Pixalate offers a ... read more

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Source: Are You Relying Only On #Google For #Website #Traffic

7 Key SEO Activities That Can Now Be Automated

Although it's hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the existing tools), it's necessary to test them in order to identify how their features can support and help advance our SEO activities more efficiently.

This is especially true when it comes to tasks that are critical or highly beneficial to the SEO process but are complex and/or time-consuming to execute.

That's why I want to share with you seven such SEO tasks that now can be partially or completely automated with the support of some tools.

1. Assessing Your Industry Traffic Potential

One of the first activities when launching a new website or SEO campaign is to assess traffic potential (ideally per channel) and identify the potential competitors in the market. Estimating this can be challenging, especially when starting to work in a new market that you don't know anything about.

Nonetheless, SimilarWeb "Industry Analysis" reports can greatly help by allowing you to easily obtain the most important traffic data for any industry in many countries; it also shows the traffic per sources, most popular sites per channel, and trends.

However, remember to take these numbers as references, not absolutes; and whenever you can, validate with other data sources.

2. Identifying Keyword Opportunities For Your Sites

Finding new keywords opportunities is important when focusing your SEO process and establishing profitable yet still feasible goals.

In the past, doing this type of analysis was time-consuming, but now it can be completely automated with Sistrix's "Opportunities" feature. With this feature, you can include up to three competitors, and it will show which keywords you're still not targeting for which these competitors are already ranking and the level of traffic opportunity and competition.

3. Identifying Related Relevant Terms To Use In Your Content By Doing A TF-IDF Analysis Of The Top Ranked Pages For Any Query

TF-IDF stands for "term frequency" and "inverse document frequency." According to the OnPageWiki:

With the TF*IDF formula, you can identify in which proportion certain words within a text document or website are weighted compared to all potentially possible documents. Apart from the keyword density, this formula can be used for OnPage optimisation in order to increase a website's relevance in search engines.

Although it's known that TF-IDF has been used to index pages, there hasn't been a popular tool offering it to identify relevant term variances of our topics that we should be using. This information can be used to improve our site relevance for other terms our audience uses.

OnPage.org includes a handy TF-IDF tool in their on-page analysis and monitoring platform, which can be used to identify more term variances or combinations that our competitors are already using, but we still aren't (by analyzing both the top 15 page results and our own desired page to rank with). By focusing on terms related to our main keywords, we can increase our site content's relevance for the desired topic.

4. Visualizing Your Site's Internal Linking

I have written in the past about visualizing a site's pages and links as a graph to facilitate the analysis of a website's internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools.

This has now been made easy by the "Visualizer" functionality of OnPage.org. It not only allows you to automatically generate the internal link graph of any site, but it provides functionalities to browse, filter the number, show the relationship of links, and show only the nodes (or pages) that follow certain pattern.

This can be extremely helpful to better understand how a site is internally linked, the cardinality of the links, if there are any "orphan pages" or areas of the sites that are not connected with the rest, etc.

5. Getting All Key Optimization, Link Popularity, Social & Organic Traffic Data For Your Top Site Pages In A Single Place

Gathering the data when doing an SEO audit can be time-consuming. This data includes a website's technical optimization, content, link popularity, current organic search traffic, and search engine rankings, which we used to obtain from different, non-connected data sources that were a challenge to integrate later.

This data gathering can now be largely automated thanks to URLProfiler, which directly retrieves much of the required data while combining many other tools' data. For example, in order to get all the key SEO metrics for the highest visibility pages of your site, you can download the "top pages" CSV from the "Search Console" Search Analytics report, import them to Screaming Frog SEO crawler in the "list mode," and crawl them.

Once crawled, you can import them directly to URLProfiler with the "Import from Screaming Frog SEO Spider" option. Then, you should select the additional metrics you want to obtain for these pages: Mozscape link popularity and social shares metrics, Google Analytics organic search traffic data (you'll be able to select the segment you want), and Google PageSpeed and Mobile validation (these will require that you get and add a free API key from Moz and Google).

Now, you can run URLProfiler and get the results in a few minutes in one spreadsheet: All the data from Screaming Frog, Google Analytics, MozScape link and social shares, Google PageSpeed and mobile validation for your top pages with the highest visibility in Google's Search Console. It will look like this (and I can't imagine the time I would have needed to put this all together manually):

There's no excuse to not develop a quick SEO audit for your most important pages, taking all the key metrics into consideration.

6. Getting Relevant Link Prospects With The Desired Requirements And Direct Contact Information

Obtaining a list of sites that are highly relevant to your business might be not that difficult — doing so when looking only for highly authoritative sites, from a specific country, with visible contact information (among other criteria) is a bit more complex.

All this can be easily done now with the LinkRisk Peek tool, which provides many advanced filters to only get the sites that will be relevant and feasible to use for outreach.

7. Tracking Daily Rankings Of Full SERPs For Your Relevant Keywords

There was a time when we tracked the rankings for our most important keywords, for both our own sites and our top competitors. Due to ongoing ranking fluctuations, sometimes we have new competitors that we were not tracking, and it is hard then to identify the correlations of gains and losses vs. them.

Additionally, once we got the ranking information, we had to analyze the pages to identify the potential reasons for the ranking shifts. We did this using tools to obtain the domain/page link popularity, among other factors.

This is now easier to do with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors'), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation.

I hope that these functionalities help you as much as they have helped me! Which other SEO activities are you now automating that used to take you a lot of time? Please, feel free to share in the comments!

Image used under Creative Commons from Flickr

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

About The Author Aleyda Solis is an International SEO Consultant & founder of Orainti, a digital marketing consultancy focused on helping businesses -- from startups to multinational companies in Europe, Asia, North & South America -- to grow their multi-device organic search visibility, traffic and ROI in multi-lingual & multi-country environments. She is also a frequent blogger, a teacher at the Online Marketing Master of Pompeu Fabra University and Kschool, as well as an international speaker at online marketing conferences, having spoken in more than 12 countries & 60 conferences. (Some images used under license from Shutterstock.com.)
Source: 7 Key SEO Activities That Can Now Be Automated

#Google unveils plans for new data center in Stevenson

Google unveils plans for new data center in Stevenson Google announced Wednesday that they have chosen TVA's Widows Creek soon-to-be retired coal plant site in Jackson County to build a $600 million data center. The data center, the 14th such facility in the world, will bring 100 jobs to the area. The data ... read moreGoogle building $600 million data center in Alabama Google plans to build a $600 million data center in Stevenson, according to Gov ... [Want a job at Google's new data center? Here's what we know right now.] "This is the start of a long-lasting, productive relationship with Google," Bentley said. read more

Google to Build $600 Million Alabama Data Center Google announced plans Wednesday to build a $600 million data center in northeast Alabama's Jackson County, creating up to 100 jobs at a state-of-the-art facility designed for efficiency and powered by renewable energy. STEVENSON–Google announced plans ... read moreGoogle to build $600 million data processing center at Widows Creek plant in Alabama STEVENSON, Ala. -- Google plans ... newest data center came after an extensive search," said Gary Demasi, director of data center energy and location strategy for Google. "The idea of repurposing a former coal generating site and powering our new facility ... read moreGoogle building data center at Alabama power plant site STEVENSON, Ala. (AP) - Technology giant Google is planning to build a $600 million data center at a former coal-fired power plant in Alabama, and the facility is expected to create up to 100 new jobs ... up the Clean Power Plan costs for Senate panel ... read moreThe technology giant plans to build a new data center at the site of a former coal-fired power plant in Alabama Meldung von forbes.com: Two big things happened in Alabama on Wednesday Gov Robert Bentley announced that Google will build a $600 million data center in Stevenson, in the northeast part of the state . In Taking Down The Confederate Flag, The New South ... read moreGoggle to build $600M center in Alabama STEVENSON–Google announced plans Wednesday to build a $600 million ... the banks of the Tennessee River in Jackson County, where the data center will be constructed. Google will build the new data center on 350 acres of land owned by the Tennessee ... read moreGoogle invests millions into northeast Alabama Google plans to invest and build a 600-million dollar Data Center ... who built this system and actually worked at this plant." Construction on the new Google Data Center is set to begin next year. This will be Google's 14th Data Center globally. read moreGoogle Unveils Software Plans at I/O; Googlefest 2015 Date Set For the past eight years, Google has maintained its venerable presence in the state with its game-changing Berkeley County data center. In that time ... the operating system figures to be the new heavyweight in the ring going head to head with Apple ... read moreCisco Advances Intercloud with New Partners - MapR, Hortonworks, Cloudera and the Apache Hadood Cisco plans to open the Intercloud Marketplace in ... Leveraging the high-performance big data computing architecture and the complete… Amdocs Unveils New Big Data Analytics Applications for CSPs Amdocs has unveiled a new big data actionable analytics ... read more

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Source: #Google unveils plans for new data center in Stevenson

5 of the Best SEO Plugins for the Firefox Browser

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6 SEO Myths that Absolutely Need to Die in 2015

and strategies Linkbuilding is the best option for you. (6 seo myths that absolutely need die 2015, login ... Marketing Forecast, 2009 to 2014, by Forrester estimated the SEO industry to be worth over $5 billion ... of Pagerank 5 sites. Does that make them useless for SEO? NO. Pagerank was last updated years ago, ...

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Source: 5 of the Best SEO Plugins for the Firefox Browser

#Google launches free streaming service ahead of #Apple #Music debut

Google launches free streaming service ahead of Apple Music debut Google is launching a free tier of its Google Play Music service. Google Inc launched a free version of its music streaming service on Tuesday, as it sought to upstage the debut of Apple's rival service next week. Google Play Music has offered a $9.99 per ... read moreGoogle Play Launches Free Music Streaming Tier Ahead of Apple Music Debut as it sought to upstage the debut of Apple Inc's rival service next week. Google Play Music has offered a $9.99 (roughly Rs. 630) per month subscription service for two years but Tuesday's launch is the first free version of the streaming service. read more

Google launches free version of its music streaming service ahead of Apple Music's debut San Francisco: Google Inc launched a free version of its music streaming service on Tuesday, as it sought to upstage the debut of Apple Inc's rival service next week. Google Play Music has offered a $9.99 per month subscription service for two years but ... read moreGoogle Play Music Adds Free Streaming Ahead of Apple Music Launch Apple's new music streaming service is set to hit the scene on June 30, but Google is ready to help you pump the jams right now — for free. The Web giant on Tuesday announced it has added a free, ad-supported tier to its Google Play Music service. read moreGoogle Play Launches Free-For-All Playlists Ahead Of Apple Music The playlists that are now free for all to enjoy have actually been on the service for over a year now, so don't get too excited, paying subscribers. Google's acquisition of fellow streaming ... to a free option. Apple Music launches in just a week ... read moreGoogle launches free music streaming ahead of Apple Music debut As Apple ... the "music radio" route, and its existing licensing agreements guarantee a big selection at launch. If you can already stream a band's music with Google's subscription music service, all of those same tracks will be part of the now-free ... read moreGoogle Music announces free, ad-supported streaming ahead of Apple Music debut At a time when free, ad-supported streaming music is increasingly under fire from artists and labels alike, Google today announced ... across the bow of Apple's forthcoming subscription-only service, Apple Music, which will launch a week from today. read moreFree, ad-supported Google Play Music stations debut in US a week before Apple Music & Beats 1 With just a week to go before the launch of Apple Music, a new ad-supported free streaming version of Google Play Music, centered around curated radio stations, is now available in the U.S. The Pandora-like service is now available on the Web, and it will ... read moreGoogle Play Music adds free, ad-supported radio feature ahead of Apple Music launch Google announced today ... million songs available for streaming or offline playback for $9.99/month after a 60-day free trial. The new radio feature comes just one week before Apple launches its own subscription music service. While Apple Music will ... read moreFree Google Music Launches Ahead Of Apple Music The article is called Free Google Music Launches Ahead Of Apple Music and ... more people into its subscription service. Google Music is a direct challenge to Pandora, Spotify and Apple's iTunes radio (free streaming service). Moreover, Google has the ... read more

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Source: #Google launches free streaming service ahead of #Apple #Music debut

Google Algorithm Update (‘Colossus’ or ‘News-Wave’) Google Trends-Related?

On June 17, Google's algorithm seemed to get a mysterious jolt with a mysterious update that Google deemed a routine, non-major change. Google specifically said the update was not related to Panda, Penguin, or HTTPS. They wouldn't comment further.

They just said, "We're always making improvements to our search algorithms and the web is constantly evolving. We're going to continue to work on improvements across the board."

According to MozCast, which measures the "temperature" of patterns of the Google algorithm, the update came in at 101.8°F. For comparison, the first Penguin update only registered at 93.1°.

Since initial reports on the update, Searchmetrics has analyzed it a bit, and found that news sites are benefiting most, and that it appears to be related to trending keywords and real time hot topics. Top winners, according to the company, were WSJ.com, USAToday.com, Dailymail.co.uk, BusinessInsider.com, Time.com, NBCNews.com, LATimes.com, NYPost.com, TechCrunch.com,FoxNews.com, Steampowered.com, BizJournals.com, TheVerge.com, Fortune.com, Gizmodo.com, Dict.cc, HollywoodLife.com, TechTarget.com, and WindowsPhone.com.

Most of these sites publish "fresh and newsworthy" content on a regular basis, as Searchmetrics notes.

The update coincides with a major refresh of Google Trends, which now provides data in real time, and takes into account trends on YouTube and Google News. Google hasn't confirmed the connection here, but it seems like the most likely explanation at this point.

As Searchmetrics notes, Google also has the Twitter fire hose now, so that's more real time data it can use. It's unclear whether or not that's connected. The only use of this data that has actually been announced comes in the form of tweets appearing in Google's mobile results, but it's probably safe to say that Google can tap into this for other reasons, that have bigger implications than that specific feature.

When the update was spotted by Moz, they dubbed it the Colossus update. Searchmetrics is calling it the seemingly more fitting "News-wave" update. I don't know if either name will stick, but it does appear that freshness is once again a major priority of the Google algorithm. This has been taken too far by Google in the past, in my opinion, so we'll see how it goes this time.

Interestingly, Searchmetrics reports that Wikipedia has seen a bit of drop in SEO visibility as a result of the update. There was some speculation initially that the shakeup in tools like Mozcast was related to Wikipedia switching to HTTPS. Since Wikipedia is usually the top result for many pages, it any changes with the site could significantly change SERPs in general. According to Searchmetrics, however, Wikipedia's placement has dropped a little due to news sites ranking for some terms.

Source: Google Algorithm Update ('Colossus' or 'News-Wave') Google Trends-Related?

#Google Algorithm Update (‘Colossus’ or ‘#News-Wave’) #Google Trends-Related?

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Source: #Google Algorithm Update ('Colossus' or '#News-Wave') #Google Trends-Related?

SEO News Roundup: More Core Ranking Changes At Google

Tom Williams looks at the latest search engine optimisation news, including Google's latest core ranking change and Bing's move to TLS protocol with HTTPS

Google Implements Core Ranking Change

Google rolled out another update on June 17, one that was not Panda, Penguin or HTTPS-related. While Google remained evasive on the update, Search Engine Land confirmed it was a core ranking change, something Google does regularly throughout the year.

Google told Search Engine Land: "This is not a Panda update. As you know, we're always making improvements to our search algorithms and the web is constantly evolving. We're going to continue to work on improvements across the board."

Many automated tracking tools reportedly saw huge spikes in terms of changes happening to Google search results.

In addition, Search Engine Land reported that Google had said a core search algorithm update was on the cards for the future as the search engine continues to work on increasing search quality.

Bing Prepares for Move to HTTPS This Summer

Bing has announced its support of the industry's move to TLS with the news that it will shift to TLS protocols this summer. As part of the search engine's move to expand encryption across its network, traffic from Bing will begin to move from http://www.bing.com to https://www.bing.com in the coming weeks.

Marketers and webmasters will still be able to identify traffic as coming from Bing, but the search engine will not include the used query terms in its referrer string. This move mirrors that of Google, which took similar action three years ago.

Bing said that some limited query term data will still be available through its webmaster and advertiser tools, including its Search Query Terms Report in Bing Ads UI or through API; by adopting Universal Event Tracking to see performance metrics such as bounce rates, duration per visit and pages visited; and by signing up for Bing Webmaster Tools to see keyword and ranking data.

Duane Forrester, senior product manager at Bing, said: "While this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important. With this change, you will still be able to see Bing as the origin (referrer) of the encrypted traffic, though analytics tools you are using to analyze your traffic generally have their own, proprietary way of including this information in their search reports."

Google Adds New Quotes Answer Box

Google's Direct Answers have a new addition – quotes from the rich and famous. The search engine is now showing quotes by famous people at the top of SERPs on desktop and mobile.

The quote box will appear if you search for a famous person and add "quotes" to the end of your query.

Google does not link to the source nor does it attribute the quotes, which is likely to hit the CTR of websites that offer this type of content.

EU: Right To Be Forgotten Appeals Work Just Fine

12 months after the landmark case concerning Google Spain SL and Google Inc. v Agencia Española de Protección de Datos (AEPD) and Mario Costeja González, whereby the EU's Court of Justice handed down a judgement enabling data subjects to request to search engines, under certain conditions, the delisting of links appearing in the search results based on a person's name, and six months after European DPAs adopted common guidelines on the implementation of the CJEU's Judgement, a survey has found that the Right To Be Forgotten appeals system is working efficiently.

WP29 – the working group charged with overseeing the appeals process – launched the survey to evaluate its practice regarding the delisting requests. Some 2,000 people were surveyed and the results found there to be consistency of decisions and that in the great majority of cases the refusal by a search engine to consent to the delisting request is justified by the fact that the information is directly related to the professional activity of the individual or that it relates to current events.

Not surprisingly, the majority of complaints concerned Google, which is the largest search engine in Europe.

Read last week's SEO news roundup: Mobile Innovations as Siri Suggests and Google Now Drops Formal Search

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Source: SEO News Roundup: More Core Ranking Changes At Google