What Is #Google's New Event Search Feature And Why Does It Matter?

What Is Google's New Event Search Feature And Why Does It Matter? Google has never been a company to rest on its laurels. Over the past two decades, the search engine giant has continued surprising, delighting, and serving its users with new features, layouts, and inner workings. Not all of these features have been ... read more11 Changes & New Features Coming to AdWords: What You Need to Know Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming ... Welcome to the new PPC reality. Why does this matter? It promises to make A/B testing ... read moreGoogle is doing deep surgery on Android That's why Google is touting new figures about each of its Android offshoots ... "If your battery goes out at 4 p.m., it doesn't matter what features your phone has," says Stephanie Saad Cuthbertson, director of product management for Android. read more

Fire Figters and Policy Officer Retirement Ac: What is Act 345? What does it do? Why does it matter? [1] Therefore, all new taxes must be voted on by the taxpayers of the municipality ... [5] Act 345 was passed in 1937; Headlee was not added to the Michigan Constitution until 1978 and "does not prevent imposition of a tax or tax increase that was ... read moreThe machine is learning It's a computer you don't need to think about because no matter how you interact with it — voice, typing, or touch — it just does what ... notice they have new features. Huffman says that Google learned an important lesson from search: people just ... read moreGoogle I/O: What's going on with Progressive Web Apps? Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything. Google spotlighted this relatively new web product at last ... read more7 unannounced updates to Google My Business we've seen in 2017 Why does this matter for local SEOs? The classic version had all the Name, Address, Phone Number (NAP) data on it that we loved so much, and the new version gives you none of this info. Many of us used the site:plus.google.com search to find duplicate ... read moreThe Best Gmail Labs Features (To Improve Your Workflow Now) Gmail Labs lets you try new Gmail features as they become ... This section lists some of the most useful Google Gmail Labs for you to consider adding to your Gmail inbox. I'll briefly explain what each lab does and why it's useful. The Auto-advance lab ... read moreHow Google Took Over the Classroom I don't know why ... new online standardized tests needed laptops for students to take them on. And Google offered a robust way for districts to manage thousands of computers online: They could lock Chromebooks remotely so that students could not search ... read moreWhy do devs love Slack, and how do they get the most out of it? "Most developers who use it do so for its accessibility - it's just so easy to bring new ... The search features seem pretty clean and equally easy to use, which makes finding details a lot easier than something like email threads or Google Hangouts." read more

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Source: What Is #Google's New Event Search Feature And Why Does It Matter?

4 Major #SEO Shifts You Need To Incorporate in Your #Blogging Strategy

4 Major SEO Shifts You Need To Incorporate in Your Blogging Strategy Blogging and SEO go hand in hand. You will rarely find a successful blog that doesn't rely on search engine traffic. Which is why it is important that you are aware of the ever evolving Google Search algorithms and accommodate those changes in your blog ... read more6 Essential SEO Strategies to Incorporate in 2016 Related: 17 Ways To Immediately Improve Your Website Traffic Here are six important SEO strategies ... You can do the same thing. Related: How to Identify the Best SEO Strategy for Your Company 4. Get your website mobile-ready. In 2015, there was a major ... read moreShould You Customize Your #SEO Strategy For Specific Niches? The longer answer is that there are some basic considerations (and several related questions) you need to keep in mind in when devising your SEO strategy ... mainly "re-blogging" and I just hired a superstar journalist, that will shift some of my ... read more

What Happens to SEO When You Stop Blogging? Why haven't I stopped blogging? After all, I get tons of traffic from old blog posts that I wrote two, four ... you'll win. Blogging accomplishes much more than simply demonstrating your expertise and building trust. It plays a major role in SEO ... read more12 Questions You Need to Ask Before Hiring an SEO Company Make sure the SEO agency you are evaluating can do all three (technical, UX, off-page), and that they have a clear strategy for balancing them. SEO is not a one-size-fits-all solution, and your ... shifts in SEO best practices. 12. What do you need from ... read moreDemand Generation: The Complete Beginner's Guide (2017) This can be done through content marketing and SEO, social media, community outreach, affiliate marketing and more. 2. "Drive Interest" Once people are aware you exist, you need to have a secondary strategy ... demand for your tools. Incorporate ... read more4 SEO Trends to Keep Your Eye on in 2017 As you start to retool your strategy for the year to come, be sure to account for these four major shifts that are poised to rock the SEO landscape ... the type of content to craft and what questions need to be addressed in those materials. read moreSEO in 2014: How to Prepare for Google's 2014 Algorithm Updates Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift ... your target sites. In other words, you need to apply the same high ethos approach to guest blogging that you do to the rest of your SEO efforts. read more4 Easy & Honest SEO Mistakes That Could Penalize Your Site I've watched four such mistakes happen recently. These sites were honestly attempting to follow SEO ... blogging. If you choose your neighborhood carefully and wisely, you shouldn't have a problem. So, what now? You blew it. You're sorry. You need ... read more12 Questions You Need to Ask Before Hiring an SEO Company Consider the following 12 questions—and what to look for in the answers—to find a proficient SEO company that follows best practices and drives the results you're seeking: There are three major ... shifts in SEO best practices. 12. What do you need ... read more

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Source: 4 Major #SEO Shifts You Need To Incorporate in Your #Blogging Strategy

Organic Search: A Simple Strategy for You to Climb the SERP

Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny.

Of the many different actions that businesses can take to improve organic search results, here are the most essential.

Keyword Density

Keyword density is a measure of how often keywords and phrases appear on a website. If a keyword appears multiple times on your website, it'll most likely rank in search engines.

So, as you're creating content, be sure to include keywords with an eye toward search engine ranking—but remember not to overdo it. Be sure to check the keyword density of your main competitors and see if they're using any terms that might also be relevant to your business.

SEO Book has a useful tool you can use to assess keyword density. Just enter a URL and check the results.

Inbound Links

Another consideration in your SEO strategy should be inbound links. These are links from external websites leading to your own. The more inbound links you get, the more likely you'll be ranked higher in the search engine results pages (SERP).

An important note: Not all inbound links are created equal. A "good" inbound link is one that comes from an authoritative source and uses proper anchor text. An authoritative source is a high-quality website, linked to a domain with high-quality information.

As for anchor text, there are a few things you can do to improve your backlinks:

Create a company blog that's informative, fun, and valuable to your customers.

Get your clients to link to your website.

Create entertaining and visual content that people will want to share and link to.

Quality and Social Sharing

How do search engines identify great content? One of the most influential factors is number of social shares. The concept behind this is very simple—the more often content is shared on social media, the more useful and relevant it's perceived to be by its readers. Basically, readers decide what they want to see more of. So, make sure your content is great, engaging, and interesting, so that people will love it and be willing to share it with their networks.

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While the number of social media followers has no impact on ranking, it's still important to grow your base, since if there are more people in the mix, your content will be liked and shared more often. Also, more targeted followers mean more site visitors, which contributes to higher search ranking. Be sure to include your keywords in posts, which will help your posts show up when users search for relevant content.

Encourage social sharing by including relevant buttons, so that readers can easily share the content with just one click. A good practice is to put links to your website on social media, in your profiles, and within posts.

Onsite SEO

Search engines don't see the same website information as human beings—instead, they read the code on the website. This is why it's important to follow best SEO practices when you're creating a website to make your pages as search engine friendly as possible. In other words, refine your onsite SEO.

Your website's meta description is a main onsite SEO factor that's heavily weighted by search engines, and usually consists of a page's title and description. Another consideration is the navigational structure of your website. Be sure to include relevant information as primary links on your homepage, since search engines will consider those areas critical and consequently play a role in determining the SERP rank. Make sure your homepage primary links include all of your important products and offers.

Sitemaps

Sitemaps are a must in SEO. There are any number of online tools you can use to easily create these.

Another way for search engines to discover new content is from an XML sitemap. This is really just a listing of your page's content in a special format that search engines can easily read through. Learn more about the specific syntax and how to create XML sitemaps at sitemaps.org.

Once you've generated your sitemaps, you can submit them directly to the search engines. This gives you one more way to let them know when you add or change something on your site. Search engines always try to crawl your links for as much additional content as they can find to index.

Load Times

The faster your pages load, the higher they'll rank in the SERP, so be sure to address any pages with slower load times. Check out Pingdom, a tool that speeds up page load times on your site.

Summing Up

There are around 200 ranking factors that influence your SEO ranking. By tweaking just a few of these based on our recommendations, you'll be higher up in no time!

Source: Organic Search: A Simple Strategy for You to Climb the SERP

Location Data + #Reviews: The 1–2 Punch of Local #SEO

Location Data + Reviews: The 1–2 Punch of Local SEO When traveling salesman Duncan Hines first published his 1935 review guide Adventures in Good Eating, he was pioneering what we think of today as local SEO ... It has location data and review data; it's the 1–2 punch combo every local business still ... read moreThe Local SEO Opportunity Simply put, local SEO incorporates a geographical component that organic SEO usually does not. The end-goal of local SEO is to build up the relevance of a site based on its location ... punch and will generate much more traffic than a few well-placed reviews. read more3 SEO Predictions You Need to Know for 2016 Today I will share my biggest takeaways and the SEO predictions I ... to improve your efforts on local SEO. Search results depend on many factors, among them are full details about products/services (pricing, location), reviews, and local citation. read more

10 Local Marketing Myths Hamstringing Your Business As an internet marketer, I frequently encounter local ... in reviews slightly more). Thus, if you think this is a requirement for rankings, you're probably off. Obviously, people everywhere often take criticism very seriously, and it can be a gut-punch ... read moreLocal SEO Services Whether you have one brick-and-mortar location ... and in reviews. Then we'll use that data to help you build a community, and strengthen your local visibility and authority. We're anything but a one-trick pony. As part of our local SEO services ... read moreThe 10-Step Blueprint for Localized messaging packs a powerful punch and sets you apart from the law firms using bland, broad statements. Capitalize on Local SEO by implementing a hyper ... firm's marketing and website analytics data by geography. Instead of looking at your ... read more103 Insightful Facts to Inspire Your Video Marketing Strategy Click To Tweet We've gone back through the annals of internet history to pull up the old data ... and review sites (eMarketer). The prediction of more mobile internet users than desktop and laptop users was correct. By 2011, more local searches were ... read moreGrow Your Local Business With Facebook Local Awareness Ads If choosing "Directions" – have the address ready for your location(s). If choosing "Learn More" – have the landing page and URL tracking tags prepared. John is an internet marketing jack-of-all-trades with expertise in PPC, SEO, and social ... read more20 Amazing Real Estate Website Optimization Tools The data collected in Optimizely even integrates with other popular software, like KISSmetrics and Google Analytics, so you can keep tabs of your metrics in one location ... Your listings page should display local homes for sale and neighborhoods in ... read more3 SEO Predictions You Need to Know for 2016 If content marketing, search ranking and SEO make up a core component of your work this article may be the most important article you'll read all year. The punch line ... services (pricing, location), reviews, and local citation. All of which are ... read more

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Source: Location Data + #Reviews: The 1–2 Punch of Local #SEO

SERP Preview Tool

Enter your title tag, meta description, and URL to see how they'll appear in a Google search result.

Write Title Tags that Describe the Content and Encourage Clicks

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Use meta descriptions to describe your page content. Google uses relevant meta descriptions to create the snippet that describes your page in SERP listings.

Source: SERP Preview Tool

Targeted #SEO Leads to Close More Online #Sales

Targeted SEO Leads to Close More Online Sales Search engine optimized leads provide more opportunities for a small business to make online sales. If you are ready to ignite your online marketing strategy, we offer proven methods to generate low-cost Internet leads. Successful entrepreneurs ... read moreHow to help your sales team close more paid search leads However, this client was only closing one percent of their leads. "Jake, the problem isn't the leads. The leads are great. My sales team just doesn't know how to close ... more you communicate with your sales team, the easier it will be to target ... read more7 Lead Nurture Thought Leaders Worth Following marketers can transform audience members into qualified buyers who are eager to close. According to Marketo, companies that prioritize lead nurturing typically generate up to 50% more sales-ready leads at up to a third of the cost less than those that don't. read more

How Small Businesses Can Generate B2B Sales Leads You can actually find highly targeted lists ... stream of new ripe sales leads it's hard for an organization to prosper. We help businesses grow their sales pipeline, follow up properly with leads and ultimately close more deals. We work with insurance ... read moreYour Biotech Website Already Gets Traffic. Why Bother with SEO? That's why we focus on quality to get you more of the right leads. The most frustrating situation for sales ... competition online for biotechnology and pharmaceutical companies, attracting the perfect fit visitor is challenging. But, an SEO strategy ... read moreHow to Maximize Your Online Sales Leads Don't be fooled, although there are many great ways of reaching your customers online -- email marketing ... teaching readers how to capture internet leads, effectively speak with clients, and close as many sales as possible. read moreUse This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each Week Here's a screenshot from a HubSpot article: And here's a graph that illustrates how sales increase ... perform some type of online research before making a large purchase. 57% of B2B marketers stated that SEO generates more leads than any other ... read moreDowntown Denver Target set to open by summer 2018, will offer fresh produce, home decor, pharmacy and more After more than a decade of false hopes ... The store will also feature a CVS Pharmacy and Target's online Order Pickup service. "Grocery is definitely a category that will be a priority and that we'll lead with in this store, as well as the home ... read moreHow To Use LinkedIn For Sales Prospecting The rise of social media has changed the way we keep in touch with family and friends, and in business, has given us the ability to super-charge our online ... more as a revenue generating, sales prospecting tool. In fact, LinkedIn is a perfect tool to ... read more6 More Reasons You Can't Ignore Social Media Marketing Social Media is one of the top online activities. Social Media updates and searches direct more traffic to ... with highly targeted ads reaches 100,000 people every month. Of course, advertising is designed to make sales. The expected outcome of any ... read more

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Source: Targeted #SEO Leads to Close More Online #Sales

ERPS Up Dude! Understanding Your Search Results

No, this is not an article about the surfing conditions, even though it is that time of year for some killer waves off our beautiful local beaches in Wilmington.

A SERP - Search Engine Results Page - is very important to your business and its online presence. It is a web page that shows results to users when they search for something online using a search engine, such as Google. While Google's SERP looks familiar to anyone who has used Google's search bar in the last 10 years, how it actually works is still misinterpreted and misunderstood.

Every SERP is different, even for search queries performed on the same search engine using the same keywords or search queries. This is because almost all search engines customize the experience for their users by presenting results based on a range of factors beyond their search terms, including a user's physical locat ion, browsing history and social settings.

By understanding the key elements that display on a SERP for the most common types of searches, you'll be able to improve how your business appears to users online and entice them onto your website to make a purchase.

Users searching for your brand name are a prime target for your business.  Let's take a look at how your business is displayed for a branded search.

(A) Google AdwordsAdWords ads are located at the top of a Google SERP and are Google's primary source of revenue. These ads are based on bids placed on specific keywords. AdWords ads always include the text written by the advertiser and may also include extra features, called extensions, that include a company address, phone number, additional links to other pages on their site and more.

(B) Organic ResultsOrganic results are Google's best guess at what a user is searching for when he or she enters a keyword. When It comes to a branded search like the one above, you want to be sure your business is in the number-one position in these organic results in order to receive a high CTR. The ranking for these results is based on Google's famed algorithm that takes many factors into consideration to provide the best search results possible.

(C) Knowledge Graph ResultsGoogle's knowledge graph is an excellent space to provide more information about your business to potential customers. In the search above, Google is pulling information from a Google Business listing (you've optimized your Google business listing right?). The knowledge graph can also display information about people, places or things, depending on the search query.

(D) Local Map ResultsThese map results are frequently shown when the searcher is looking for a local business. The information for the businesses returned is taken from each businesses Google Business page. The order in which businesses show up is heavily influenced by the proximity of the business to the searcher, as well as a number of other factors.

Just as you want your storefront to look nice to attract visitors, you're going to want to be sure you're making the most of your web presence by sprucing up your results on Google's SERP. 

Need help improving search results for your business and diving into new business? The SEO experts at Wilmington Design would love to help you ride the wave of optimizing your website and get through the barrel for best ranking search results! Contact us at [email protected] or 910-395-9997.

Bill Hunter and the WDC team believe that honest business and innovative design go hand-in-hand. Their talented team of designers, marketers and developers are as diverse as our work. They offer a range of services, including marketing strategy, branding and creative web and application development, as well as digital marketing solutions specific to your business. Contact Bill at [email protected] or visit  www.wilmingtondesignco.com.   

Source: ERPS Up Dude! Understanding Your Search Results