How to Get Your Content in the #Google #SERP’s Featured Snippet

How to Get Your Content in the Google SERP's Featured Snippet If your content doesn't answer questions, it won't get into the featured snippet. That's all there is to it. That's because featured snippets are programmed to answer questions. In short, Google's algorithms find the page that seems to best ... read moreHow to Rank in Google's Featured Snippets (aka Position 0 on Google) In this article, I'll explain what a featured snippet is and more importantly, share some techniques on how you can get your content up there. Google and other search engines show a search result in a special featured snippet block at the top of the ... read more5 Tips for Your Online Marketing Strategies in 2017 Google will now crawl your content ... get the best, most relevant results to their queries, which display directly in the search results. Google's Featured Snippets in particular have experienced rapid growth, with the number of Featured Snippet's ... read more

Structured data with Schema.org Schema.org provides a series of tags and properties to mark up your products, reviews, local business listings, etc in detail. The major search engines, Google ... but they do not get their content from structured data. A featured snippet answers a ... read moreHow to Optimize Your Content for Google's Featured Snippet Box Featured Snippets have been a bit of a mystery for a lot of people involved with SEO, as it hasn't been that easy to determine what influences getting your ... Snippet within Google ... By and large, we get much more clicks through to our content when ... read moreHow Can Your Site Get into Google Answer Boxes? In an attempt to improve its user experience, Google is constantly developing its algorithm ... On the plus side, if you're able to get your content into a featured snippet, you'll leapfrog everyone in front of you and get your site right at the ... read moreHow To Get Featured Snippets For Your Site The search query is "how to get more followers on google plus." Looking at the content on the page ... our five test pages had received a featured snippet: To my view, getting a featured snippet for key pages on your site is a good thing. read moreGame of Featured Snippets: How to Rank in Position 0 But even after reading everything I could find about Featured Snippets, one huge question remained unanswered: How the heck do you get ... know Google is looking for something "snipp-able." For the best shot at getting a Featured Snippet, your content ... read moreHow to Make Your Content More Visible in Google with "Articles" Snippet One of them is the "Articles" microformat that creates informative content snippets. What is a snippet ... first place. Your job is to make sure that your snippets rank high on Google's page one. To get your content displayed in featured snippets ... read more7 Crucial Tips: How to get Your Blog Listed in Google Google is the search engine that matters, and if you want to get listed you need to play by their rules. Here are 7 crucial tips to get your blog listed on Google ... Don't forget to use the Rich Snippet Testing tool to check your code, particular ... read more

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Source: How to Get Your Content in the #Google #SERP's Featured Snippet

#Google On Negative #SEO: Keeps Competitors Busy While You Get To Move Forward

Google On Negative SEO: Keeps Competitors Busy While You Get To Move Forward We've covered the topic of negative SEO to exhaustion but hey, Google's John Mueller had a nice line about it this morning. Someone asked him what they should do now that their competitor started a negative SEO attack against them. John basically said ... read moreNegative SEO: Should You Be Worried? If Attacked, What Should You Do? So, at that point Google is admitting that negative SEO via linkbuiding is a possibility, albeit quite a remote one. Let's jump forward ... Moz for allowing me to mention this system. I am now making it available for others to use (for a fee). You can get ... read moreLinkpocalypse Now – The Horror of Negative SEO We're still trying to figure out how to move forward ... do, keep your eyes open because awareness is critical to our evolution as SEOs. If you haven't already watched this, here is Matt Cutts the head of Google web spam talking about negative SEO. read more

10 SEO Predictions for 2014 In 2014, you'll need to be wary of competitors who attempt to attack your rankings through low quality links. Search Engine Watch published a great piece discussing the ins and outs of negative SEO ... Google is aware of such unscrupulous tactics and ... read moreSocial Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses? So, while ... you. Stop. Make sure that the site outranking you is actually webspam. Sometimes, competitors will set up elaborate negative SEO campaigns to try to damage their competition. This may positively affect their search rank temporarily under ... read moreIs Google about to Unplug Its Penguin? Inorganic links are not a negative ranking signal ... correct approach – I know lots of SEO's would disagree, but you have to think out of the box to find the solution. But perhaps I'm wrong and Google will get back to its former approach when ... read moreIs CTR A Ranking Factor In Organic Results? As you ... move forward. In theory, all I had to do right then was send all this fake Google organic traffic to my website and wait. I won't go over every single keyword targeted, but let me review the results of the most important one: "negative SEO." read moreWhat You Ought to Do If You've Been Punished by Google's Penguin Update There is nothing you need to do, and this is not a penalty from Google. Why you shouldn't worry about negative SEO Negative SEO is the strategy of using techniques to ruin your competitors ... Don't get mad if the Penguin update has dropped you ... read moreHow to Audit Your Website Content for SEO Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward ... you'll want to try and get them removed by either talking with the publisher or using the Google ... read moreHow does the Google Penguin Update Affects SEO and Negative SEO? This is a practice that some SEO specialists still implement in order to de-rank their competitors. With the Penguin update, Negative ... Hence, in Google's eyes, there should be little reason why you should rank. So how do you get back from the Penguin ... read more

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Source: #Google On Negative #SEO: Keeps Competitors Busy While You Get To Move Forward

6 SEO Strategies and 3 Pillars to Help You Soar the SERP Ladder!

As the world welcomes the New Year and still plans for new resolutions, Google seems to be ready with its upgrades and strategies already. All the Search Engine Optimization practitioners out there need to upgrade their plans now. In 2017, the new word for SEO is 'Trust.' Yes! With Google focusing on relevancy-oriented search, trust is at the core of this approach without which, one is just not 'relevant.'

What's the challenge?

Well, the challenge is regarding visibility and trust, especially for those who are new. To garner trust, enhancing your visibility is the first thing you have to do. Think it simple: out of the billion posts in Google, if a reader doesn't find you in the first place, expecting him or her to share your post is futile, isn't it?

There's a solution!

We have a solution, relax! SEO is the key here. As long as we adhere to Google's rules, we can certainly expand our reach and gain profitability in this more competitive 2017. However, before jumping on to the latest SEO strategies, let's check out the updates first.

The core aim of the search engine giant is to give the most relevant search results in the fastest possible time. Again, there have been updates in Google's many algorithms, and it seems there is no stopping to Panda, Penguin and Hummingbird updates. The motive is to eradicate scams and boost user experience to the highest level.

Google's new strategies are going to keep business owners on their toes for sure, as consumers today are smarter and know exactly what they require. Let's have a look at the 6 major strategies to win over SEO in 2017.

6 smart and strong SEO strategies for 2017

1. "Loading…"Google is certainly not a place to test patience; the company is more concerned about user's experience. So, first thing – increase your website's page loading speed.

Strategy?

Varvy Page Speed tool, GTMetrix, Google's Page Speed, are some of the tools that you can use.

2. Content marketing: Content is still on the throne!

In 2017, you just have to push up this factor. As Google says, "Create tremendously high-valued contents that will work as anchors for your website."

So, focus on content marketing. The search engine recommends high trafficked sites like LinkedIn, Quora, WiseLike, etc. for content marketing that would drastically push you up the SERP.

Strategy?

Recommended for You

Webcast, January 24th: The Science of Attention and Growth Marketing

Create keyword specific contents that are largely relevant

Put at least 1 link back to the main website (the primary domain)

3. Google – towards a mobile-only strategyBy now, you must have noticed that Google is gradually moving towards mobile only world. With their research showing a drastic rise in mobile searches, you need to optimize your website accordingly to be in pace with their changed focus.

Strategy?

Choose a responsive design for your website

Google's AMP (Accelerated Mobile Pages) initiative is more focused on augmenting mobile loading time.

4. Engage more; socialize more

The next thing this search engine giant wants you to learn is – to engage more and be social. You need to build your reputation more strategically.

Strategy?

Share your content

Be interested in them whom you want to take attention towards you

Most importantly, add value to all your conversations

5. Videos – they cast that SEO magic

Who doesn't know the popularity of YouTube! This proves clearly that video marketing can boost a content and hence, a website to a much higher level.

Strategy?

Create more informative videos

Go for something that stores a value for the people

Description of the video must be keyword optimized

6. Voice search

While this has already gained some popularity, 2017 is expecting to go beyond recognition of voice. As per data, around 56% of adults say, they enjoy voice search. And 55% of teenagers use this technology regularly.

Strategy?

SEO practitioners should not limit themselves to just text-based queries. Rather, they must scrutinize voice innovation and make necessary changes.

3 major pillars to dominate SERP in 2017

Apart from the above-mentioned strategies, there are three other factors (considered as the 'pillars of trust') that are integral to Google's relevancy-oriented approach.

1st – Authority :

If you can link your site to those that are high profile, your website will be more trusted by Google.

2nd – Age :

This refers to the moment when Google has recognized your domain, i.e. the index age. Well, no shortcuts; you actually have to do some activity in your domain after purchasing it. Only then will Google notice you.

3rd – Content :

The readers are far away from these SEO, algorithm and such stuff. They are in the lookout for valuable contents. Create more of such contents.

Well, from all these above, we can conclude that 2017 would be big for us. To take on future challenges, be ready with these upcoming trends.

Source: 6 SEO Strategies and 3 Pillars to Help You Soar the SERP Ladder!

Different Models of #Payment The #SEO Agencies Use

Different Models of Payment The SEO Agencies Use Professional SEO services can bring any business to the top, overtaking your competitors. According to SEO experts, they can easily help the business owners to increase the visitors to their websites, consequently increasing the revenue and the profit. read more12 Questions You Need to Ask Before Hiring an SEO Company Marketo's applications are known for their ease-of-use, and are complemented ... business model, and goals. SEO for a local business interested in attracting customers from a dozen zip codes requires a very different approach than SEO for a major ... read moreProceed Innovative Redesigned the Website for Motionpost with a Responsive Design to Improve Search Traffic and Mobile User Friendliness Proceed Innovative is an SEO marketing agency ... full use of the site. Motionpost provides full video production services in the Chicago area that include producing, editing, directing, motion graphics, and audio recording. They produce several different ... read more

Gaby Machado, the next super model – exclusive interview. Gaby Machado (GM): Yes, I started in 2009 and so far it has been a great experience because I met different ... agency requirements. I do not agree with this. I believe the models' family should pay attention to this and not allow such behaviors. GM: I ... read moreWhat Ecommerce Marketers Need to Know About Mobile SEO in 2017 Aside from the usual SEO considerations like keyword use and links, pay close attention ... we'd probably be in a very different industry. Everett Sizemore is Director of Marketing at Inflow, an eCommerce marketing agency providing SEO, Conversion ... read moreU.S. ends investigation of fatal Tesla crash and finds 'no safety defects' in car's Autopilot The National Highway Traffic Safety Administration concluded that the driver-assist software in the Tesla Model S had no ... But, the agency said, manufacturers need to pay attention to how drivers actually use the technology, not just how they're ... read moreWhat Google's new Pixel Smartphone Will do for Mobile SEO This is a big leap from the first Android and Nexus models ... it may change SEO forever. This could have a lot to do with Google analytics and the way users will begin using voice search optimization. Pay close attention SEOs, you may need to switch ... read moreBuying a home? The first step is to check your credit Credit reporting companies (also known as credit bureaus or consumer reporting agencies ... get a score, pay attention to the fine print about how the score is calculated. Some companies that offer credit scores use different scoring models than lenders ... read more17 Training Courses and Certifications for the Modern-Day Marketer The course covers all the major components of digital marketing, including the following modules: Social Media Marketing, SEO, Mobile Marketing, Email Marketing, Pay Per Click ... next step for agencies. It goes over HubSpot's model of web design ... read moreRolling the DICE on Environmental Regulations: A Close Look at the Social Cost of Methane and Nitrous Oxide The next EPA Administrator should therefore eliminate from the agency's cost-benefit analysis of regulatory actions any use of estimates ... of his DICE model over the past two decades. The version used by the EPA employs five different scenarios ... read more

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Source: Different Models of #Payment The #SEO Agencies Use

How to Identify Your E-commerce Product Page Keywords Using MozBar

A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of "Which keyword is right for this page?" Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I'll show you a way to make your e-commerce product page keyword research a lot easier.

My secret weapon?

MozBar.

By the end of this post, you'll discover how you can easily:

Look at the results for keywords related to your topic and get a sense of which words deliver the most similar results

Get a sense for how search engines might see your term versus others

Find related topics that deliver similar results, note those words, and then use them on your page

Save time identifying what represents a good keyword and whether the results match your expectations

Let me show you how.

What makes a good SEO e-commerce keyword?

Since e-commerce pages often have direct competition from other websites, you need to go above and beyond when it comes to optimization. You'll want to make sure you take into consideration not only the search intent of your desired customer, but also verify that the keyword you choose is actually delivering similar results in the SERP. When people search for products, you want to measure how narrow you have to go before a search result page starts displaying products similar to what you have.

For this example, I'll use an e-commerce site that sells macbook and car decals. Think of all the different variants of those two broad search terms. There are 12 different subcategories of car decals alone.

One category is family decals, which allows a person to pick and choose amongst individual icons to create a customized family to display on the back of your minivan.

For this family decal segment, there are dozens of different individual product pages, so the goal is to make sure we optimize not just for a broad term like "car decal" but for a more nuanced term like "family car decal." And then for the products themselves, dig into modifying terms relevant to the features.

Use MozBar to save time researching SEO e-commerce keywords

A common way to figure out what's showing up for a search term is to just run a search query. But when you have thousands of pages, this can take forever.

This is where the MozBar Page Optimization feature really helps you get the job done. It allows you to stay on the website to do analysis without jumping between tabs to run search queries.

Let's go through the steps.

1. First, of course, download the MozBar extension for Google Chrome (I'll wait).

2. Next, go to your product page and activate your MozBar extension by selecting the icon until it turns blue (there are three statuses, FYI — on, DA mode, and off).

3. Then, select the Page Optimization icon near the top-left of your browser window. The icon looks like a little page with a circle in the corner:

4. A small text box window will appear. You'll want to have a list of terms ready to go, so if you haven't done your keyword research yet, head over to Keyword Explorer and use the "Suggestions" tool to get some preliminary ideas. I usually enter a broad category-level keyword, then select "Optimize":

In addition to all the normal great stuff that MozBar provides, such as Domain Authority and Page Authority, the Page Optimization tool also gives you a quick overview of how well this individual page is optimized for the term you're researching. This is similar to the information you'd get in the Moz Pro Campaign tools, but here you can see it for any page without having to have Moz open in another tab.

5. Once you've entered your search term, select the "On-Page Content Suggestions" tab:

The On-Page Content Suggestions tab shows you a list of keywords that the search engines typically associate with the term you entered. Think of this as other planets in the same constellation as the keyword you entered. You can use these generally to understand what additional words to put on your page, but you can also use them to identify the target keyword for the page overall.

Here's where this gets awesome. Prepare to shave minutes off of your normal workflow.

Aligning search intent with e-commerce keywords

Starting with your highest-value products, navigate to the product page, open up MozBar, enter in your broad target keyword for the associated category, and then select the On-Page Content Suggestions tab.

Then, look for the keywords from the list that appear most aligned with your specific product. In this example, we're looking at a family car decal product that exists in a broader category of car decals.

The question to ask is: Which keyword displays products that are most similar to your product?

If you can find results that align closely with your product, then you can understand something about how search engines are interpreting the term and have a higher chance of optimizing for the right keywords.

To see which pages are ranking for a given suggested keyword, simply select the "See top ranking URLs" dropdown. It will display the URL and rank position of sites delivering content similar to your initial target search term:

Using this example, you can interpret that "family stickers" definitely delivers results closely aligned with this product. Note that this correlates to the blue "Relevance" bar associated with that suggested keyword.

Make a note of the terms that are providing highly aligned search results pages, and then move onto the next product page. Once you have your list compiled, you'll be able to be more selective and informed with your page optimization choices.

I hope you find this e-commerce keyword trick helpful. Let me know in the comments section of this article!

Bonus tip for making your life easy:

When doing this kind of research, I recommend saving yourself some time down the road by copying the URLs that show up in the On-Page Content Suggestions tab into a new spreadsheet or document. You can compile and research these URLs later using Open Site Explorer.

When it comes time to think about building links to my optimized pages, you'll have a ready list of competitors to analyze. Look at their Inbound Links, Top Pages, and Anchor Text in Open Site Explorer in order to create a list of potential linking sites and content ideas.

Get started with MozBar for Chrome

If you're interested in more keyword research strategies, consider signing up for a Keyword Research Workshop in the Moz Training site. For a deeper dive on MozBar, sign up for our January 24 webinar!

Source: How to Identify Your E-commerce Product Page Keywords Using MozBar

Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.

Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why.

In 2011, a research conducted by Optify and published by Search Engine Watch showed that "websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent."

This report illustrates vividly the value of holding the number 1 spot in search results.

In the article below, I will be sharing five proven SEO strategies for retailers to rank their ecommerce sites in 2017.

1) Use LSIs

Among the best practices for SEO in 2016 and 2017 is the use of Latent Semantic Indexing (LSI) keywords. LSI's keywords are phrases or words closely related to the main keyword or phrase of your page or content.

Adding these keywords to your web pages will improve your SEO for a variety of search terms. Bear in mind, visitors will always use different or a combination of terms in search engines but optimizing your web page with LSI's allows you to rank easily for closely related keywords.

For example, when optimizing a coupon website for keywords, LSI's such as promotion codes, discount codes, discounts and deals can be sprinkled over the content in your coupon offers or category description.

Finally, there won't be a need for LSI's on a squeeze page with no content but for product description and large e-commerce stores like Amazon, LSI's will surely get on the good side of search engines.

2) Write Long Descriptions For Products and Pages (1000+) and Sprinkle Keyword 3 – 5x

According to SERP data from SEMRush, longer content tends to rank best in Google. This is because search engines (Google) wants visitors to understand the value on your page, more content on your web pages allows search engines to crawl and provide value to web users.

I understand it is impossible to write up to or more than 1000 words for every page on your e-commerce site (don't sweat it) simply write in-depth 100 words for products or category pages.

After writing your in-depth descriptions, include your main keyword at least 3 times in your descriptions. Doing this, give signals to search engines as to what the page is about.

For example, if your web page is about "Winter Skips" then you need to include that exact phrase at least 3 times in the fully written description.

Avoid poorly written or duplicate product descriptions (many retailers are guilty of this crime), hyperlink properly to internal pages or related items.

3) Use Neuromarketing Hacks To Maximize Page CTR

There is no point stressing out the need to include your main keyword in your page's title tag. But do you know adding a prefix before your main keyword can actually skyrocket your CTR from search results?

Prefixes or Click Magnets such as "Cheap", "Buy" and "30% Off" can increase your CTR and help you show up for long tail search queries. It is advisable to use prefixes for every product page as visitors punch in more precise queries such as "cheap winter skips" or "Nordstrom deals".

Bear in mind, Google presumably uses organic CTR as a ranking signal according to Paul Haahr, well if they don't, more click-throughs = more sales so you don't lose in any way.

For example, almost every page with title tags on ChameleonJohn contains click magnets such as "30% off", "Free Shipping" or "Up to 60% off" which generate more clicks (since we all like discounts).

For optimal results, include creative (and appropriate) click magnets into your title tags and descriptions tags and put longer phrases in description tags since you have more room for words to gain more clicks and sales.

4) Use Date Modifiers For Coupons

For businesses in the coupon industry, best practice will be to include date modifiers (2016, 2017) on each coupon page to show visitors that the coupons are fresh. For example, Kohl's coupon page shows the last updated date including an expiry date for each coupon offer.

This allows search engines to crawl in-depth, provide comprehensive search results and rich snippets for visitors.

5) Implement Product Review Schema by Displaying Rich Snippets in Google

Rich snippets were first launched in 2009, they offer a way of adding more information to a search listing which could be in form of a star rating of a review or price of an item.

Webmasters can markup web pages with Schema.org making ecommerce sites eligible for displaying rich snippets in search results. Using structured data markup allows search engines to crawl and display page content comprehensively even though Google does not guarantee rich snippets for every website.

For clarification purposes, rich snippets do not affect site rankings but the use allows for comprehensive search listings for visitors, an increased CTR and indirect SEO benefits such as easily indexable web pages and detailed metadata.

Laurynas Skupas is the co-founder and CEO of ChameleonJohn

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

Everyone who knows me knows I'm obsessed with unicorns – not just the magical beasts you'll often find hanging out near rainbows but marketing unicorns.

A new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly.

It's the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn't have to be a complicated process, though.

Understand how predict what ROI will be achieved as a result of implementing an SEO fix.

Source: Five proven SEO strategies for retailers to use in 2017

Why #Google Hates Your #Website And How You Can Fix It

Why Google Hates Your Website And How You Can Fix It If you build it they will come. Great line for a movie but it doesn't work that way in the world of website design and SEO. In fact, Google is the ultimate judge and jury when it comes to how your website ranks. Better make sure to do the little things ... read moreHow Google AdWords Works and How It Affects Your SEO Google ... that you hire will also tweak your ads so that they can appeal to visitors. Why is it important to tweak the ads? Firstly, today's websites are responsive, meaning that they can be accessed via mobile. However, the mobile searchers hate ... read moreGoogle Hates Your Mobile Website (Here's How to Fix It) You ... Google prefers responsive design to a separate mobile site. In fact, Google has a laundry list of problems with your separate mobile website. Eek. Below are four of the biggest reasons Google hates certain mobile-optimized sites, and why they ... read more

Getting No Love From Google? (It Is Probably Just One Thing) That is not why you failing to getting traffic. And no, Google doesn't hate your ... can rank my client's content. But in December, while I had a little time (well not a lot, but some) I set out to see if I could get any results for a brand new website ... read more5 Reasons Why Passwords Are Useless I hate discussing ... before you can log in. Banking websites, for instance, might send you an email with a code that you must enter into the webpage before you can fully log in. This extra step is great (if hackers haven't already compromised your email ... read moreWhy Google, Microsoft and Amazon love the sound of your voice I hate her, I love her," one customer wrote on Amazon's website ... When you tell your phone to search for something, play a song or guide you to a destination, chances are a company is recording it. (Apple, Google, Microsoft and Amazon emphasize that ... read moreWhy Google Hates Your Site (Hint: It Has Something to Do With TrustRank) if your site provides trustworthy information why is everyone in such a rush to leave? So make sure you keep an eye in your bounce rate and "time on page" in Google Analytics. Then, do what you can to keep people sticking to your site like superglue. read moreHow to Optimize Google Analytics for WordPress Learning how to optimize Google Analytics for WordPress will let you know how users interact with your site and which ... For example, we can compare the conversion rates on one theme list vs the other, and then reverse engineer why one of them performs ... read moreWhy You Should Use Two Step Verification to Protect Your Accounts For a quick example, let me show you how to setup two step verification on Twitter. This makes use of SMS Verification by just using the Twitter app, or the desktop site ... who can access your Twitter, even if someone else has the password. I hate ... read moreHere's how the public cloud can reduce the stress and expense of your on-premises IT Indeed, public clouds like Amazon Web Services, Microsoft Azure, and Google Cloud Platform offer a dizzying array of services that can seem confusing ... to take your low-dose aspirin every day. So use it. Let's face it, you actually hate operating and ... read more

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Source: Why #Google Hates Your #Website And How You Can Fix It