Why SEO is inseparable from your website ?

With more people switching to product analysis before buying a product, the impact of internet is on a roll. Around 93% of the idea of buying a product or service begin with an online search on search engines. Google, being the market leader plays an instrumental role in triggering the buying decision of the customers.

If you want to attain a higher rank on SERP, you will have to implement an effective SEO strategy. The points listed below will further consolidate the point that SEO is like oxygen for your website. If you want to improve the ranking and traffic of your website, SEO is the only way out.

1. Cost-effective as compared to AdWords and PPCSearch Engine Optimization (SEO) brings maximum amount of organic traffic to your website. As against Adwords and PPC campaign which charges you money for directing traffic to your website, SEO does it freely. If your website will appear higher on the search engine pages, visitors will naturally click. You do not have to set aside a budget specifically for traffic generation. SEO gives you every opportunity to save on your budget while gaining higher ranking & traffic.

2. It builds the credibility of the brandVisitors trust Google and go according to the results shown by it. If your company appears at the first position on the search engine page, it will surely be considered as a reputed company. The credibility of your brand will rise among your visitors. The lower rank of your website on Google and other search engines will make people skeptical regarding your brand. SEO will help your website to win trust of the people and help it to grow and develop.

3. More than half of the visitors click on the first resultAccording to a rough estimate, around 60% of the visitors click on the first name appearing on the search result pages. It simply means you are losing the maximum customers if you are not on the first page of the search engines. SEO will help you in securing the top position on the se arch engines and gain most of the visitor's click. The better position you will achieve on the search engine results, better it will be for your business.

4. It gives you accessibility to the relevant dataSEO will also give you insights about the latest trends in the keywords and searches. Keeping a note of these valuable inputs will help you make an effective SEO strategy for your website. You can integrate the keywords which are mostly searched by the visitors and improve your ranking. Collecting the relevant data and using it for one's own benefit will give you an upper hand in the market.

5. The maintenance required is minimalSEO requires lesser maintenance cost and time as compared to the other forms of advertisement. The various advertisement requires continuous flow of money for giving results but SEO is not that tough to manage. You will surely have to give a little time towards upkeep of the higher position but it will not be that tough. Once you have attained t he first position, it will be tough for others to take it away from you.

6. It gives you an edge over your competitorsSince the people are more concerned regarding the competition in the market, they are putting more efforts to win maximum customers. You might be left behind in the competition if you will not implement the SEO strategy. If you want to get an edge over your competitors, you should invest in SEO. Do not get bogged down by your competitors by not implementing SEO as it will bring down both your ranking and reputation.

Source: Why SEO is inseparable from your website ?

Pro #Google #SEO Will Educate Struggling US #Businessmen On Their Search #Marketing Potential

Pro Google SEO Will Educate Struggling US Businessmen On Their Search Marketing Potential | Latest News Pro Google SEO Will Educate Struggling US Businessmen On Their Search Marketing Potential RABWAH, CHENAB NAGAR, PAKISTAN - 12/14/2016 (PRESS RELEASE JET) -- Pro Google SEO (PGS) is launching a campaign in which it will engage the struggling businessmen in US & Canada. Company will educate them on how search marketing can generate a consistent ... read more2017 Social Media Trends It is clear social media is here to stay, and businesses need to know what to do to capitalise on it and use the various platforms to their advantage. Fake news was a huge problem for social media in 2016 and was highlighted during the US presidential ... read moreStorytelling – The Secret Ingredient Your Marketing is Missing It's not easy to promote your business products or services to reach out to a wider audience without executing a marketing plan. Google ... us to draw our own conclusions. When you tell your audience what they must learn from your brand story, you snatch ... read moreWebsite Relaunches With New Reviews Of The Best Above Ground Pools Carbondale IL – Above Ground Pool Central are delighted to announce the launch of their newly redesigned website ... and our hope is that the redesign will help us introduce the benefits of home swimming pools to more people across the world." read moreTrade Promotion Management Leader AFS Technologies Continues Customer Acquisition in FY17 "We were really happy that a new release came out while we were implementing, because it included new calendar capabilities, which helped us plan our calendar year ... that are proven to optimize your potential with automated processes, improved ... read more

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Source: Pro #Google #SEO Will Educate Struggling US #Businessmen On Their Search #Marketing Potential

6 SEO Experiments That Will Blow Your Mind

In SEO, there's no shortage of theory and best practices. But experimentation is what keeps this great industry moving forward.

All of today's best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve.

That's why I love doing experiments. While Google may reveal a few bits and pieces of information, they'll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.

Today I'd like to share six SEO experiments we did this year and then explain what we learned from them.

1. Does Organic Search Click-Through Rate Matter?

We know that machine learning – including Google RankBrain – is changing SEO as we've known it. Already, Google uses RankBrain for every search, and it impacts "a lot" of queries.

Is RankBrain (or other machine learning-based elements) impacting rankings? If so, how? Well, that's exactly what wanted we wanted to find out: what's a good click-through rate for organic search.

For this experiment, we looked at a set of 1,000 keywords from Google's Search Console for the WordStream site. What we found is very interesting. In April, the average CTR for the top position was 22 percent. That increased to 24 percent by July and 27 percent by September.

So our data clearly showed that are top ranked results had its highest CTRs by September. Meanwhile, on the other end, the data showed that lower positions (4-10) were being clicked on less than ever.

Clearly, the click curve is bending. I believe this is exactly what you would expect to see from a machine learning algorithm – it's about providing the best answers (based on the highest user engagement), which means fewer people will need to scroll down and click lower results.

So does organic search CTR matter? YES! More than ever before.

2. Is Organic CTR an Organic Search Ranking Factor?

So we've established CTR is important. But what's the relationship between organic CTR and organic search rankings?

Numerous people who work at Google have said they don't use click-through rate for ranking. But when they say this, they mean they don't use it as a "direct" signal. Could it be that clicks have an indirect impact on Google's search results?

We decided to find out the answer to this question with an experiment designed to figure out whether CTR impacts SEO rankings.

The goal of this experiment was to see whether there was any clear relationship between organic search CTR and organic search position. The biggest challenge was that separating CTR and ranking is like separating Kanye West from his ego.

So we attempted to isolate the natural relationship between CTR and ranking by taking the difference between an observed organic search CTR minus the expected CTR:

After looking at our data, we found that, on average, pages that beat the expected average organic CTR for a given position were far more likely to rank in the top four positions. These are unicorns! For example, a page that beats the expected CTR for a given position by 20 percent will likely appear in position 1.

Also, pages that failed to beat the expected organic search CTR were more likely to appear in positions 6–10. These are donkeys. For example, a page that falls below the expected CTR for a given position by 6 percent will likely appear in position 10.

So, based on the data, does CTR impact organic search rankings? It certainly seems that way!

3. Can Rewriting Your Titles Boost Your CTR?

So if you'll be rewarded for having a higher click-through rate, what's the best way to raise your CTR?

If people see nothing else, they will see your headline in the SERPs. Your content may be totally awesome – but they won't click on it if the headline is boring.

SEO has evolved. It's silly to write title tags like it's still 2008!

WordStream has been trying to move away from overly "optimized" "SEO titles" like this one: "Guerilla Marketing: 20+ Examples and Strategies to Stand Out."

That old headline followed "SEO best practices." The most important keyword was at the front and everything fell within 60 characters. But it's kind of a snore, right?

So we ran a little CTR optimization experiment. Our content and SEO manager Elisa Gabbert changed only the title of the post – to "20+ Jaw-Dropping Guerrilla Marketing Examples." The new headline is closer to this super-successful headline template that foregrounds the list format, the emotional impact and the content type (examples):

The article text, images, links, or anything else you can think of were left untouched.

After updating the headline, the article CTR increased to 4.19 percent (up from 1 percent) and it ranked in position 5 (up from position 8).

So can you increase your CTR just by changing your title? Yes!

Don't be boring! Write brilliant headlines that people will click on like crazy. (Just make sure the content behind them backs them up.)

4. Do Website Engagement Rates Impact Organic Search Rankings?

It's super important to create clickable headlines, but the goal isn't just to create clickbait. You also must have great engagement metrics. If people feel cheated and go right back to the SERP, Google can detect that.

Dwell time is really the thing that matters. And time on site is a much better proxy for dwell time than bounce rate.

My theory is that Google uses dwell time (which we can't measure, but is proportional to time on site) to validate click-through rates. These metrics help Google figure out whether users ultimately got what they were looking for (i.e., a successful search).

So do engagement metrics (bounce rates, time on site, conversion rates) impact organic search rankings?

To put this theory to the test, we gathered some engagement rate data. First, we looked at whether the bounce rate of the pages/keywords we rank for had any relationship to their ranking:

See that "kink" in the graph? Kind of hard to miss, right?

Landing pages that had a bounce rate below 76 percent were more likely to show up in one of the top four positions. But landing pages that had a bounce rate of 78 percent or higher were more likely to show up in position five or lower.

What about time on site?

This graph shows that if your keyword/content pairs have a decent time on site, then you're more likely to be in top organic positions 1–6. If engagement is weak on average, however, then you're more likely to be in positions 7 or lower.

And how about conversion rates? This data shows that higher CTRs tend to lead to higher conversion rates:

Why is this? Because if you can get someone excited enough to click on your offer, that excitement typically carries through to purchase or sign-up.

Higher CTRs, engagement rates, and conversion rates lead to more leads and sales. But I believe this data clearly shows proof that improving engagement metrics and conversion rates will also lead to better organic search rankings.

5. Do Engagement Metrics Impact the Selection of Featured Snippets?

Google's Featured Snippets, which appear in so-called Position 0 above the organic search results, come in the form of text, lists, images, and charts, among others. But how does Google's algorithm pick Featured Snippets?

First, I wanted to find out whether Google's traditional organic search ranking factors impacted whether your site gets snipped. So I looked at data for 981 snippets that the WordStream site has earned.

Clearly not. Otherwise, the top-ranked position would get the snippet every time. Google is featuring snippets from content that ranks on page 2 to as far back as the 71st position!

Having on-page copy that is clear and concise is also clearly important. But, again, word count isn't the full picture.

So we dove deeper and investigated this page after seeing it as a snippet for searches relating to getting Bing Rewards points. We discovered two interesting things from our Google Analytics and Search Console data:

An unusually high CTR (21.43 percent), even though it had an average position of 10

Unusually high time on site (14:30), which was 3x above the site average.

So do engagement rates play a role in the selection of Featured Snippets? I absolutely believe so!

6. What's the REAL Relationship Between Organic Rankings & Social Shares?

We've heard about the ridiculously high correlations between social shares and organic search rankings for about five years now (see the ranking factor studies done by SearchMetrics and Moz). Many people have assumed that social shares are a ranking signal, even though Google shot this down every single time.

My belief was that it's not the visible social share counts that matter. What's more important is having high social engagement.

So we tested it out to find the real relationship between organic rankings and social shares. Here's what we found:

This data showed that Facebook posts with super high engagement rates (above 6 percent) also had an organic search CTR that beat expectations. In other words, if you have Facebook engagement that is 4x higher than average, you'll have an organic search CTR that is 4x higher than average.

Why is this? Well, I believe that the same emotions that make people share content on social media also make people click on those same pieces of content when they see them in the SERPs. This is especially true for headlines with unusually high CTRs.

The correlations were much stronger with unicorn content (those "blockbuster" pieces of content that drive 10-100x more traffic to your site than most of your other donkey content put together). Unicorns with high social engagement rates almost always had high organic CTR, and vice versa.

The correlations were substantially weaker with donkey content. Donkeys sometimes had high engagement rates, sometimes low engagement rates. The same was true with CTR, some high, some low.

So yes, high social engagement rates correlate with high CTR, and vice versa. That's the real relationship between search and social. It's all about how engaging your content is!

What Does It All Mean?

As these five experiments highlight, SEO is continuing to evolve in a way that rewards your pages and site based on how people engage with your content.

That means it's mission critical to optimize for engagement.

In other words: Optimize for PEOPLE! Write headlines that will make them click and then reward them for that click by publishing amazing and memorable content that will make them want to stay on your site and share your stuff.

Check out all six experiments summarized below:

This post originally appeared on Wordstream, and is re-published with permission.

Image Credits

Featured Image: Image by WordstreamIn-post Photos: All images by Wordstream

Source: 6 SEO Experiments That Will Blow Your Mind

Jewish museum relies on #Google grant to counter Holocaust denial search results

Jewish museum relies on Google grant to counter Holocaust denial search results Breman Museum in Atlanta says Google grants pay for adverts to counter search results that deny Holocaust Breman Museum in Atlanta says Google grants pay for adverts to counter search results that deny Holocaust Google grants are relied upon to pay for ... read moreWhat Does Holocaust Denial Really Mean? But what does Holocaust denial ... to build a Jewish state between the Mediterranean Sea and the Jordan River, where even today over half the population is not Jewish. The Holocaust narrative allows Yad Vashem, the finest Holocaust museum in the world ... read moreIs the holocaust denial/climate change denial comparison apt? While not saying it's as bad a holocaust denial ... and grant rewards only go to those who back the consensus, the classic "grantsmanship" conspiracy theory that is contradicted by the fact that scientists encourage and reward revolutionary results ... read moreJewish Scholar Refutes The Holocaust The following is a Letter I received from a Jewish scholar regarding his reasoned doubts of the Holocaust as presented by Jewry. With his permission to publish the Letter along with his full name, herein is presented a convincing refutation of the ... read more09/03 Links: German teachers' union urges total boycott of Israel; Zionism belongs to Jews German teachers' union urges total boycott of Israel The teachers union in the city of Oldenburg published an article in its September paper calling for a complete boycott of th read moreBaltzer, Finkelstein and Chomsky to speak on state of American Jews re Jewish state This looks interesting. Anna Baltzer, Norman Finkelstein and Noam Chomsky talking about the Jewish-American relationship with Israel being at a crossroads. I sure hope Daniel Gordis, Steven Cohen, and Malcolm Hoenlein come out and ask some penetrating ... read moreFluoride and heart disease – another myth This myth relies on misrepresentation of a study reported in Nuclear ... System Study Links Fluoride With #1 Cause Of Death – Cardiovascular Disease): "The results of this study therefore have vast implications for our collectively becoming aware ... read moreBlood everywhere' Man with AXE on rampage in Hull shot by police – city put on lockdown Police have confirmed a 31-year-old man was shot by officers at 9.37am this morning, after they received reports of concern for the public due to a potentially dangerous individual. Witnesses say they saw an injured man, who they believed to be carrying an ... read moreRussian options against a US attack on Syria It appears that the Russians are trying hard to compensate for their numerical inferiority by deploying high-end systems for which the US has no real equivalent or good counter-measures. There are basically two options of deterrence: denial, when you ... read moreThe Four Levels of Discrimination (and You) (and Me, Too) I've been talking about sexism recently — my own and others — and I have to say I've found it increasingly exasperating to see the massively defensive response of "not all men are sexist" that inevitably follows. One, because it's wrong (more ... read more

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Source: Jewish museum relies on #Google grant to counter Holocaust denial search results

Google’s “AMP Reports” Now Distinguish Critical and Non-Critical Errors

Google has recently announced that they made some changes to Google Search Console's AMP reports which aims to distinctly distinguish between critical issues and non-critical issues. This is done to help users and webmasters understand the issues that would prevent their pages from being served with AMP-related issues on search as well as the non-critical issues that can simply be fixed.

Photo grabbed from Google Webmasters

What this means is that Google has simply made it easier for webmasters to differentiate between critical and non-critical errors for their AMP content. In the first place, those labelled as "critical errors" are content or pages that Google cannot index as AMP content which means that it cannot rank at all with Google's SERP. Non-critical errors on the other hand are simply content with richer results that do not prevent the content from being indexed but they are prevented form being enhanced in the search results.

Why this is important for your SEO

When I heard about Google's recent changes, I felt ecstatic as an SEO specialist because this is what I needed for AMP content for the longest time. I've always said that SEO is an ever changing field so it helps to know what I'm doing wrong or what I'm doing right. For what I'm doing wrong, Google now differentiating between AMP-related critical errors and non-critical errors is a blessing. Most of the time when we're doing adjustments for our websites, Google will not tell us what we're doing wrong. This leads to lower rankings or not even ranking at all!

People familiar with Google Search Console can now breathe a sigh of relief because looking for an error that may or may not exist used to take a lot of time which could be used for better things. With Google now telling us what we need to know, we can now focus on more important things like optimizing your website or fixing what Google says need fixing with your AMP-content.

Making a mistake does not mean that you are failing

The thing about receiving errors is that many people think of it as a sign of failure. I believe that way of thinking is wrong because making mistakes is part of the natural learning process of an SEO specialist. The thing about this field is that many of our endeavors are based on an educated guess from Google's Webmaster Blog.  We take what Google gives out and we interpret it in our own way. The thing about interpretations is that everyone has a unique understanding of things – and that includes Google's blog releases.

What this means is that some people will guess correctly and do what Google wants them to do while some will make a mistake which could cost them to not rank at all. Again, that's okay because that can be fixed with hard work and dedication. It's a good thing Google came up with this update because there's now more room to make mistakes.

What I'm trying to say is that with Google pointing you towards what you need to fix, making mistakes is no longer as scary as it was before when it was truly uncertain. With Google distinguishing between critical and non-critical errors, you now have more room to understand where you need to grow and prioritize what you need to fix with your AMP content and that's more than what we can hope for as SEO specialists.

Key Takeaway

Basically speaking, Google Search Console now has a new feature which will tell you what your errors are and it will differentiate them as either critical errors or non-critical errors. This is essentially Google giving web masters and SEO specialists an easy way to find out their mistakes with regards to their AMP related content.

AMP, on the other hand, is quickly becoming more and more integrated with our daily lives because it is what Google wants; a light, text heavy page which loads really fast. AMP is quickly becoming a standard which websites must have in order to rank higher with Google. Many people are also becoming more reliant on AMP which is normal given how useful they are. If you want your website to rank higher especially when it comes to AMP related content, then Google's latest update is definitely going to make you happy.

So what are your experiences with AMP? Does this make you happier as a web master or as an SEO specialist? How about as a user? Let me know what you think in the comments below.

Source: Google's "AMP Reports" Now Distinguish Critical and Non-Critical Errors

#Google Local #SEO in 2017: No Blue Links

Google Local SEO in 2017: No Blue Links Google is seemingly testing a new format for some mobile search queries and so far it's only appearing in search results for local businesses. …and then absolutely no organic results. Instead Google is pulling in carousels containing the results for ... read moreCan SEOs make local search great again in 2017? As he states: SEO will not die in 2017 ... Google, SMBs that don't know what they are doing in digital marketing aren't going away any time soon. Businesses with no physical location have been getting a steady Google haircut for years. Even the biggest ... read moreSEO Case Study: From Second Page to Second Place in Two Weeks Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only ... In other words, "title tag" is what shows on that big blue link beside the name of your website on a search result. read more12 Local SEO Tips From SEO Agency Founders If you're not a tech expert, local ... Google. Let this all marinate for several months and you'll see some fantastic results." -- Gayatri Patel of Basic Branding "Ranking No. 1 is pointless without a positive impact on conversion and sales. Unless ... read moreSearch Marketing in the New Year: What to Expect in 2017 The search marketing industry continues to evolve rapidly, and there will be no shortage of updates and alterations in 2017 ... the Google AdWords interface all year. We've mentioned the redesigned SERPs page, presenting more ads and less blue links. read more7 Google changes that will make or break your SEO SEO was more straightforward then. Keywords in content, meta data, and inbound links. Today, blue links to websites are giving way to the Knowledge Graph (their very own colossal vault of information). And it's a much more complex territory. Google no ... read moreWhat You Need to Know about SEO Here are three quick ways to know if your SEO needs improvement: If any of these are the case, it's time to spend at least a couple of hours thinking about SEO. No, you're not ... When you do a Google search, the blue links displayed below the main ... read moreNEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features ... Rich Snippets, a Local Pack, etc.). If you count ads and shopping results, that number goes up to 97% – the days of 10 blue links are long gone. read moreHow We Optimized TechWyse's Citations to Boost our SEO Then in September of 2016, Google released a local algorithm update which the SEO community coined ... for your business in 2017 and beyond you need to have three main ingredients: Relevancy – with your website content and link sources. read moreBH Digital Marketing Services No doubt, part of attracting great links ... such as Google and Bing, know this as well. They have given increased focus to personalized search results which prioritize websites that are local (depending on the type of search). Local SEO has caused a ... read more

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Source: #Google Local #SEO in 2017: No Blue Links

Detroit Firm Announces Release of Blog Post On Analyzing SEO Competition

LionSERPS offers information about marketing strategies for businesses in their latest blog post. The title of the article is "Analyzing Your SEO Competition".

Detroit MI: LionSERPS and Chris McKenzie are pleased to announce the launch of their new blog post regarding how to analyze search engine optimization competition. The firm is experienced in the application of SEO ranking practices and techniques. The techniques are suitable for ranking websites, as well as YouTube videos. The professional team has the knowledge and experience to apply white hat techniques to improve the rank of website and social media platforms.

Website SEO ranking strategies are just one component in a successful marketing campaign, regardless of the industry or service involved. The professionals at Lion use white hat search engine optimization methods to rank websites. Ranking of websites and videos for local business is easier than clients may have realized. The company emphasizes local businesses through high quality backlinks which are critical to SEO success.

The techniques which are used by LionSERPS are part of developing and constantly updating websites to improve the ranking of search engine results. Higher rankings of a website, social media site or other platform are increases the prominence of the website to the many internet users. The chances of getting more customers improve significantly with the higher ranking. When the website is search engine optimized, it appears higher in Bing, Google and Yahoo search results. The techniques used by Lion are categorized as legitimate or white hat, as opposed to those which are of questionable legality.

The new blog post "Analyzing Your SEO Competition" describes just one of the steps in achieving a more prominent ranking on the search engine results page (SERP). Determining the type of techniques or procedures which are working successfully on competitors' websites will help to point business clients toward the type of methods that are effective. On-site methods are those which have been proven as successful for other businesses who are competitors for a particular market niche.

For the latest information please visit http://www.lionserps.com/.

SOURCE: Press Advantage [Link]

Source: Detroit Firm Announces Release of Blog Post On Analyzing SEO Competition