Now, enjoy #Google Maps without Internet in #India

Now, enjoy Google Maps without Internet in India New Delhi: Popular search engine giant Google recently upgraded its free map service to guide users of Android-powered smartphones to destinations without relying on Internet connections. The newly introduced offline functions in Google Maps is now ... read moreNow, Google Maps available offline in India One can now download an area of the world to the phone, and the next time there's no connectivity, Google Maps... Read More CHENNAI: It's not uncommon to have a spotty internet connection in India and this ... can be obtained without an internet connection. read more

Google Maps can now work in India without active internet Now you can get turn ... contact information and ratings - all without an internet connection," said Google in a press release. You can try out these new offline features with the latest version of Google Maps on Android in India and it will be rolled ... read moreGoogle Maps offline now available in India; lets you navigate even without Internet Google has now introduced new offline functions in Maps for users in India. You can now download an area to ... contact information and ratings - all without an internet connection. For instance, you are flying to the Delhi airport, and will need to ... read moreGoogle Maps Is Now Available Offline In India On Wednesday, the tech force announced its Google Maps is now available offline in India. That means even when your connection ... the next time you find yourself with an intermittent connection or without an Internet connection at all, Google Maps will ... read moreGoogle Maps Offline with turn-by-turn directions now lunched in India Google Maps' offline feature with turn-by-turn directions is now available in India ... similar offline feature with YouTube in India as well whereby users can download some videos and play them without an Internet connection. Given that Internet ... read moreYou Can Now Access Google Maps Offline Also In India To address the issue of poor internet connectivity in India, Google has launched new offline functions in Google Maps ... ratings — all without an internet connection. Fo instance, if you are flying to Delhi airport, you can now find your way to ... read moreGoogle Maps now available offline in India Bengaluru: Google Inc. on Thursday said users of Android devices in India can now navigate ... even in areas without a data connection. Earlier, users could only view a specific area of the map offline. "Having a spotty internet connection shouldn ... read moreGoogle Maps brings offline navigation to India Google Maps has begun rolling out its enhanced offline navigation feature for users in India ... version of Google Maps now comes with turn-by-turn voice-assisted navigation and the facility to search for places even without an internet connection. read moreNow, Google Maps guide travellers offline SAN FRANCISCO: Google on Tuesday updated its free map service to guide users of Android-powered smartphones to destinations without relying ... even when they don't have an Internet connection," Bishop said in a blog post. "Now you can download an area ... read more

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Source: Now, enjoy #Google Maps without Internet in #India

Alphabet Inc (GOOG)’s #Google Search Engine Now Understands Complex Questions And Their Meaning

Alphabet Inc (GOOG)'s Google Search Engine Now Understands Complex Questions And Their Meaning | AutoTraffic Alphabet Inc (GOOG)'s Google Search Engine Now Understands Complex Questions And Their Meaning We're all familiar with this process of keying in the right words in Google Search to get the information we want. Now, Google has let out the news that we can now do searches using complex questions ... that improving their search engine will help ... read more

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Top Four Tips to Improve Your Mobile SEO Performance

In October 2015, Amit Singhal, senior vice president of Google Search, announced that over half of the 100 billion searches conducted on Google each month come from mobile devices.

Of course, this means that optimising your website to ensure the best possible mobile experience is as important as ever. You want users to be able to find content easily and reach converting pages quickly. But how well does your site perform on mobile devices? How do you analyse mobile search data? Here are some tips that will help you improve your site's SEO performance on mobile.

1. Analyse mobile search behaviour for your business

Users search differently when using their mobile devices; according to Search Engine Land 62% of organic searches show different results on desktop and mobile. This means that it is vital to understand the difference in what information users want when they are on different devices. Google data shows that in the last year 'near me' mobile searches have doubled and 82% of smartphone users consult their phones on purchases they are about to make in store.

To gain insight into the differences in device search behavior you can use a variety of tools, but here are some of our favourites: 

Google Search Console shows the search queries that drove people to your site when users searched on their desktop, tablet or smartphones. It also shows other insightful data such as impressions, CTR and the position that your site appeared for. By using this data, you can gain insight into how users search for your company's services and how your site performs across desktop, tablet or mobile. 

Searchmetrics have launched a 'Desktop vs Mobile' report (currently in beta) which provides insight into a site's SEO Visibility on both desktop and mobile. This helps you understand how big the overlap is for your site between desktop and mobile. The report shows mobile rankings, mobile rankings 'winners and losers' for a certain date, and local mobile rankings for London, Manchester and Birmingham. This is just the beginning and we expect more features to be rolled out as time goes by. 

Ranking software such as Advanced Web Ranking (AWR) is another useful tool that allows keyword tracking for a site across both mobile and desktop. Apart from different mobile user agents, AWR reports also provide local results for mobile and the option to compare your performance against your competitors.

2. Know which search queries display local results

In December 2014 circa 7% of search terms had maps integration in search results – this percentage has increased over 2015 due to the rising importance of local and mobile search queries. Due to this it is important to optimise your site's visibility for local results. However, is there a way for us to know which keyword triggers the local pack in search results? 

Searchmetrics provides which queries make your site show in local results and your site's position in the local listing. It also provides other data such as the URL that ranks for that given query, the average search volume for the keyword and the amount of traffic this keyword has potentially driven to your site. 

AWR will also allow you to see the SERP which was retrieved at the moment the report was run. It will not only provide the position of the given keyword but will also let you see if that keyword triggered images, maps, etc. and if so, which sites are appearing for those results. 

3. Optimise local listings

A great deal of searches performed on smartphones happen on-the-go. Joint research by Google and Ipsos MediaCT shows that up to 56% of these searches have local intent, as people looking for a business or product are interested in results that are local to them. This means that optimising your site for local search is vital.  In fact this study showed that 66% of these mobile searches specifically relate to finding the closest store stocking a product.  

Providing as much relevant local information as possible is also important in terms of search real-estate as Google now only displays 3 local results instead of 7 as shown below: 

4. User experience and mobile

Google has always emphasised the importance of providing a good user experience to mobile users.  This took a step further on the 21st April 2015 when Google launched its Mobile Friendly update – or as some publications were calling it: Mobilegeddon.

This update promised to target sites that gave a bad user experience on smart phones and potentially remove them from Google's mobile search results or reduce their rankings.  When you consider that more than half of all Google searches are done on mobile devices, this is potentially a large volume of traffic to lose.

A few months down the line and we can see that the overall impact of Google's mobile update was not as big as many thought it would be. In fact Searchmetrics data shows that the loss of rankings for the non-mobile friendly sites in their data set was 0.21 positions on average. Google too stated the impact was not as large as expected, but speculated that a lot of webmasters improved their mobile experience after the pre-warning of the forthcoming algorithm update. On the flip side of this, there were a number of sites which offered a poor mobile experience such as the example below where significant performance decreases were dished out.

The fear factor in the lead up to Mobilegeddon combined with clear data trends highlighting the switch to mobile led many brands to finally understand the importance of a site that provides a good user experience to its mobile visitors.  Many websites have either now gone responsive (Google's recommended option), created a mobile site on a subdomain (m.example.com) or used Dynamic Serving to meet Google's mobile requirements. 

So, how do you improve your mobile SEO performance?

A consumer centric approach to search marketing is key to understand users' behaviour when browsing online across different devices and to understand how your site performs across desktop, tablet and mobile. Having great ranking results on desktop doesn't mean your site performs as well on mobile. 

What's also crucial is using relevant insight tools such as the ones mentioned above to analyse and interpret search behavior across devices for your site. Using this information alongside performance data will enable you to adjust your strategy and make the necessary optimisations to improve your SEO performance across mobile. The screens may be small, but the opportunities are huge – don't miss out!

Source: Top Four Tips to Improve Your Mobile SEO Performance

New ##MarketingNerds Podcast: How to Succeed in Local #SEO for Multiple Locations

New #MarketingNerds Podcast: How to Succeed in Local SEO for Multiple Locations | AutoTraffic New #MarketingNerds Podcast: How to Succeed in Local SEO for Multiple Locations Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week's episode of Marketing Nerds, YMarketing's SEO Analyst, Brian Harnish, joins SEJ Executive Editor Kelsey Jones to talk about how to best optimize local SEO ... read more

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Source: New ##MarketingNerds Podcast: How to Succeed in Local #SEO for Multiple Locations

9 things to help your YouTube video go viral

Cute animals, kids saying the silliest things, talk show clips, comedy sketches and fitness instructionals: YouTube is the bustling agora of the Web, capturing all of life's hilarious moments, compiling helpful tutorials and trending news. From its humble beginnings a decade ago, YouTube has propelled itself beyond a call to action to "Broadcast Yourself."

YouTube is an ever evolving, all seeing eye that is incredibly social, comment-intensive and gives us cocktail conversation, "Oh, did you see that YouTube video?" YouTube is the emperor of video platforms, and having a strong brand presence means contributing to the kingdom with videos.

YouTube is also the world's second largest search engine. Yes, you read that right; as well as the third most visited site on the Web. Meaning if you're not incorporating the video network into you digital marketing mix you should. Right now.

Every so often, a YouTube video goes viral. Try as you might, you cannot force virality. The essence of virality is user generated, passed contagiously amongst video watchers. Daily, more than one billion users collectively watch more than watch hundreds of millions of hours of videos, generating billions of views on the platform localized in 75 countries, available in 61 languages.

Users upload 300 hours of video every minute meaning there's a whole lot of audio visual noise. Being found takes a special talent — this is where the art of optimizing your content for the search engine comes in. It takes time to stand out but this can be made easier with tips and tricks.

Do your keyword research and monitor ranking progress

It may have been a while since your last academic research paper, but your brand's video optimization is not the time for guesswork.

Start your investigation by digging deeply into keywords related to your industry and brand. Rank Tracker, is a standout tool for evaluating keyword potential. Rank Tracker treats individual YouTube URLs as site names. In just a few steps, you can have detailed information on keywords for your YouTube videos.

From the entered URL, keywords and keyphrases will automatically generate which you should add and delete from this list. Be sure to choose YouTube from the list of search engines (separated into folders by country).

The project will run, data will be collected (it's super fast with a solid internet connection) and then click finish to view the results. That's all it takes!

Keep in mind that while the YouTube platform is indeed amazing, it cannot scan audio within a video for keywords and phrases. You have to do that job yourself, adding it into the context of the content surrounding the video.

The importance of ranking keywords cannot be stressed enough. YouTube, like Google, utilizes ranking to determine which videos rank at the search engine results page (SERP): AKA top of the heap and more likely to be played.

To play the ranking game, the number of views, length of watch time, ratings and comments are all key components. And, in addition to each of these factors, the right keywords can make all the difference between being at the top of page one and page six (and really, who clicks that far). Keyword tools like RankTracker ensure you're on the right track, not just throwing great videos into the dark depths of obscurity.

Fix the file name

Before uploading a video to YouTube it will likely have an auto generated title something like, "LSR354.mov." Rename utilizing keywords that describe the video in similar or fewer words than a title. A video featuring how to carve a pumpkin should be renamed, "carve-pumpkin-tutorial."

Tactile title

Your video title may seem like a chance to execute your amazing ability for puns, but this is a great starting place to be smart with video optimization. Be descriptive but concise like you would with any webpage URL. Add in modifiers like "new" or "official" to draw attention and add value to the video right from the title. (People have an innate trust in the word "official" in our social world to rise above the fan pages and robots.)

For example instead of "How to Bake Banana Bread" add your brand and additional fitting keywords, like "Foodie Magazine New Recipe: How To Bake Delicious, Easy  Bread," or "New Recipe: Delicious Banana Bread – Foodie Magazine." Capitalize each word in your title.

Other words that have a strong descriptive pull are words like: DIY, Reviews, Case Study, Free and Tutorial.

Make it mobile

Smartphones aren't just for texting about YouTube vids, they're for watching. More than half of all YouTube videos come from mobile devices and they're dedicating significant time to the platform; the average viewing time for mobile users (smartphone and tablets) is more than 40 minutes. Mobile is also YouTube's top priority according to Susan Wojcicki, YouTube's chief executive; if it's the company's first prerogative it should be your brand's as well.

First off know what you're working with. Track your YouTube channel's traffic from mobile by clicking on the Channel icon then click on Creator Studio. Under the left hand navigation click to Analytics followed by devices. Check out your mobile traffic and break it down by operating system.

Evaluate your page with a keen eye from various mobile devices to check how video titles and thumbnails appear. Ensure the image is clear and easily discernable.

76 percent of Millennials subscribe to brand or company channels on YouTube. The users are out there, now it's time to create the content they want to watch. Seven out of 10 of these millennials are likely to watch a branded video while shopping online. And, nearly 75 percent of millennials find videos helpful when comparison shopping. This means your brand and company needs to host quality brand and product-oriented videos featuring details that will influence these savvy shoppers. Remember to keep the video titles focused on the product or service at hand so if a consumer is searching within a brand channel the intended video is first on results list.  

The difference a description makes

When uploading a video, the description box may seem like the last thing you want to fill out. But don't miss this step – it's important for SEO potential. Give your video at least 300 words of a description packed with keywords and phrases related to your brand and industry. So, write the description after you do your keyword research. Emphasis pull quotes and comments that give insight to the content in the video. Also, link to content related to the video that offers further information or a place for purchase with branded, tagged URLs. Add a domain link to your site at the very top of the video so viewers don't have to dig deeper for you content.

You should also utilize the description area to place a link inviting users to subscribe to the channel and a link to a related different video on the channel. This will aid in guiding viewers on your branded content.  

Submit all the subtitles and create closed captions

Closed captions and subtitles are perhaps one of the least employed SEO tactics on YouTube. But, when YouTube conducted an A/B test with one of their channel partners, finding that videos with English captions saw a 4 percent increase in views. Beyond SEO purposes, closed captioning opens the video content up to a larger audience including those with hearing disabilities or language translated captions for an international audience.

YouTube does offer automatic speech recognition tech to craft captions, but these automatically generated scripts can host mistakes. You can employ this tactic and then edit the text to ensure quality control. It's better to have no subtitles than automated gibberish which could mark the YouTube URL as "pure spam" by Google, shooting down any SEO value.

Or, you can craft your own closed caption script and upload to YouTube. Such a file includes the text of what was said in the video and time codes for when it was said. Be sure to add auditory descriptors into the text such as [group laughter] or [loud door creak.]

If writing out your video script isn't the idea of a fun workday, support the gig economy and hire talent on Fiverr.com or work with a freelancer in your network.

Totally tagged

Tags are essentially keywords. (Another reason to yet again use Rank Tracker.) They are entered when uploading or editing the video and offer insight for the platform's discovery system about the video's topic and content. Include your brand's name and related tags. If you're stuck use YouTube's auto suggest tool.

Don't go wild with the tags—only include words that accurately describe what's in the video. Start with longer phrases like "golden retriever puppy training" and then work your way down to "dog training" and "puppy."  

Keep in mind that tags (like the video description) need not be stagnant. As new tags become popular and different search rise on the keyword list update your tags. Utilize quotation marks to indicate multi-word tags, such as "Donald Trump" or "Drake University."

Understand optimal length

The most popular videos are on the short side. That doesn't mean you have to subscribe to a doctrine of defining time constraints, but it does mean you should cut the excess on your branded video. Viewers are more likely to watch the entire video if it's short, meaning a more engaged audience.

If the content is something that requires something that requires more time, like a tutorial or testimonial, know that you don't have to give all the gritty details, but provide an short and sweet overview. For viewers who are searching for more in-depth information you can direct them to the appropriate videos of web content by links in the description.

It depends on the amount of content and the purpose of your video, of course one-size doesn't fit all. Consider separating out content, short snap videos all in one playlist so once one video is over the user is automatically directed to the next short clip on the list.

Open up to overlays

Overlays are those small boxes of text that pop up during a video. This text can appear as a clickable link which works wonders with strong CTAs for your audience, whether that be subscribing to the channel, making a purchase, or viewing more info on your site. Remember to also place that CTA in the description box so there is repetition of what action you're calling the audience to take.  

With just a few upgrades to your channel and videos — with special attention on keywords and phrases — you're on your way to a highly discoverable, engaging YouTube presence. Whether you're paying to be on the top of the search ranking or striving for organic optimality apply these tactics for boosted SEO, engagement and views.

Read next: 4 tools for building a social media empire

Source: 9 things to help your YouTube video go viral

#Google rolls-out #Credit for startups of cloud service

Google rolls-out credit for startups of cloud service Google has recently announced that it will select 1000 Indian start-ups and give them credit of $20,000 each for one year to use Google's cloud service starting 2015. Further, tech giant announced that it will cover the fees of Google Apps for any ... read moreGoogle rolls out new initiative for Google Apps, launches Cloud credits for startups in India Google also announced its plan to offer 1,000 Indian startups with up to $20,000 each in free credits for Google Cloud services starting in 2016. This will help startups in India who are held back by a lack of computing to power, to build, deploy and scale ... read more

Google Invests in Indian Startups World's most popular search engine, Google, is all set to invest in Indian startups, according to reports. A report states that the company is planning to invest in 1000 startups with credit of about $20,000 each year to use cloud service starting next year. read moreThe cloud wars explained: Why nobody can catch up with Amazon But while Google cloud chief Urs Hölzle recently told Business Insider that "if App Engine was its own startup, it would be one of the glowing lights of the Valley," it paled in comparison to the growth of Amazon Web Services from early days. read moreApple Pay lands in Canada with a tiny step which has support from all four major US credit cards. To gain more traction, though, Apple Pay needs to expand globally, especially as rival services such as Samsung Pay and Google's Android Pay start to make their presence known. Canada is a step forward ... read more10 startups that caught our eye at Southeast Asia's largest demo day It was that you could see how everyone was eagerly looking forward to the startups ... service allows app developers to add messaging and peer-to-peer voice and video calls to their apps just by inserting a few lines of code. It does this through its cloud ... read moreGoogle Cloud Platform Offers $100,000 in Cloud Credits to Startups Google has introduced a cloud program on Friday that will help early-stage startups get up and running on the public cloud with a generous $100,000 credit. Google announced ... Google announced new services around cloud monitoring, cloud application ... read moreApple Music arrives on Android: Streaming service launches on Google-powered phones Apple promised it would offer an Android version of its music service in the Autumn - and it has. The firm quietly released the app onto Google's app store today ... favourite genres and artists, to help it start to recommended music for you. read moreHow to protect your Amazon account with two-factor authentication Now we come to the start of the ... Personally, I use Google's Authenticator app on Android, but a third-party services such as Authy is also a good choice. Authy has the added bonus of saving your authenticator credentials in the cloud making them ... read moreThinking of building an app? A quick-and-dirty native app might seem like a hot ticket, but remember that as the app rolls out your code won't play with the ... as the backend that integrates with legacy systems and cloud services. And, they are doing it visually, many times faster. read more

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Psst! These Keyword Opportunities Are Sitting Right Under Your Nose

You've done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that plan to increase your rankings, traffic, and of course, conversions.

You're good on your keyword plan, right? Not so fast! Are you sure there are no opportunities you are missing out on? What about keywords that aren't in your plan yet? If you aren't sure that you are squeezing all the juice out of your keywords, then I have a few tips and techniques to suggest.

If you haven't done your basic keyword research and strategy yet, why not? One of the most critical steps to having a search engine-friendly website is to choose the keywords or phrases that are most relevant and popular with your target audience.

There are a number of resources to assist you in identifying the most popular of your relevant keywords. Among these tools are the Google AdWords Keyword Planner, Searchmetrics, SEMrush, Keyword Discovery, WordStream and many niche tools. For more info on keyword research and strategy, there are lots of great resources, including Chapter 5 in The Art of SEO (I'm one of the authors).

Mine Your Existing Site Search

This is one of the primary areas that people neglect when doing keyword research and strategy. If you have a site search function on your site (and you should), looking at this data can give you incredibly valuable insights as to opportunities you may be missing.

When a user searches on your site, they are telling you one of a few things:

I think this item or information exists somewhere on your site, but I'm not sure where.

I'm not sure if you have this kind of item or information on your site, but I expect you to.

I know this item or information is on your site, but it's faster to find using your site search than through your navigation.

In the case of searches for products or information that do exist on your site, large numbers of searches can be a signal that you should make those items easier to find or make your navigation more intuitive.

What you may find, however, is that users are searching for your products using keywords or combinations of keywords you hadn't previously considered. Essentially, this is searchers telling you what keywords they want to use to find your products.

If significant numbers of people are searching for particular words or phrases once they get to your site, and those words or phrases are likely to lead to conversions, make sure those keywords are included in your keyword tracking and your optimization strategy.

You may be able to optimize existing pages for these terms or create new pages optimized for these terms and drive people directly from the search engine results to your optimized pages. Not only will you likely drive more traffic, but you will convert the people searching for those products at a higher rate than if you made them go through your site search to find the product.

To find what people are searching for on your site, if you don't have a good search and navigation solution that provides on-site search reports, you can often use Google Analytics. To do this, simply do a search on your site and look for the unique identifier in the URL which identifies the page as a search result. This may include things like:

?keyword=

search?

?query=

searchpage.jsp?

search/?text=

There could be any number of combinations like this. Just make sure that it's a set of characters that isn't going to appear in any of your other URLs.

From there, it's simple enough to go to Google Analytics and look at the report for Behavior > Site Content > All Pages and apply a filter to limit your results to pages that include the string of characters identifying your search pages.

Google Analytics – Filtering All Pages Report

In the example below, while the keywords have been removed for anonymity, keyword number four might represent a good opportunity for the site. A reasonable number of people are searching for that term on the site, and when they search for it, the resulting page frequently leads to a sale:

Google Analytics – Filtered All Pages Report

You should be looking to see how you can optimize within your own site to make these products more visible, and you should also research the searched terms to see if there is a reasonable opportunity for them to drive new traffic from the search engines.

Keywords You Didn't Know Were Opportunities

Another great tactic is to find keywords you might already be ranking for that you are not currently tracking or targeting.

I have written here in the past on strategies to overcome and even leverage "not provided" keywords using Searchmetrics to understand the holistic universe of keywords that might be opportunities for you, to find keywords related to yours and to build a content optimization strategy to drive traffic from those groups of keywords.

I, of course, love Searchmetrics' toolset for this, and for a ton of other SEO insights, but another tool I have started using recently is AuthorityLabs' "Now Provided" tool to help uncover what keywords are driving traffic to a site.

In addition to providing the comprehensive rank tracking across multiple search engines, platforms and domains that they are known for,  the tool is a quick and powerful way to uncover not only opportunities where even a small change in rankings might have a big impact on your bottom line, but also terms you may not even have known you were already ranking for.

This report pulls in data from Google Analytics and SEMrush, along with adding data and calculations from AuthorityLabs themselves, to show the top organic landing pages for a site and up to the top 50 keywords that page ranks for in Google.

AuthorityLabs Now Provided Report – Landing Pages

When you drill down to the page level, the report gives you each keyword, or at least the top 50 ranked by predicted traffic level, that this page currently ranks for.

In the example below, the "new term" is a term this site wasn't tracking or optimizing for. In fact, they are ranking #11 in Google without that phrase even appearing anywhere on their site.

They weren't tracking or optimizing for this keyword at all. It does, however, closely match one of their products, so traffic coming from this term has a good possibility of leading to sales conversions.

AuthorityLabs Now Provided Report — Ranking Keywords for Page

Imagine what might happen if they added a page to their site optimized around this keyword, or even if they added a single instance of that keyword phrase to the page, tweaked the title tag and/or added an additional internal link to this page. It's quite likely that term would move up from the first result on the second page to low or even midway up the first page of the search results and drive more qualified organic traffic.

One of the great features of this tool is that it allows you to export all of the data for all of the keywords it found (in this case, 1,060 keywords) as an Excel CSV file. By doing a little data cleanup and applying data filters, you can quickly group keywords into similar opportunities.

In addition to showing you the landing page, the keyword and data like bounce rate, position, search volume and AdWords CPC, it also gives a rating for the competitiveness of the term (on a scale of 0 to 1.0) and an "opportunity" rating.

The opportunity rating is calculated by AuthorityLabs based on numerous factors. It allows for quick sorting by what they predict might be the best opportunities in terms of both traffic and monetization.

AuthorityLabs Now Provided Report – CSV Export

You can sort this report and look for either the highest opportunity scores, or even perhaps the highest AdWords cost per click, to look for opportunities. If you can drive organic traffic rather than buying the most expensive clicks, you can achieve a much higher ROI.

One of the ways I like to sort this report is by position. Moving from position 2 on a search engine result page to position 1 can lead to a big bump in traffic, up to perhaps double the traffic from that term. It makes sense to analyze all of your position 2 terms to see how feasible it is to increase each to number 1.

Another opportunity might be to filter the report by any terms where you rank 11, 12 or 13. These terms are likely getting little traffic by residing on page 2 of the results, and relatively little effort may be required to move some of them to page 1, where they have the potential for a much higher click-through rate from the SERP.

There are any number of ways you can sort and filter the report to find your best opportunities to either increase the ranking on a keyword you already focus on or find ones that you rank for that you didn't even know were driving traffic to your site (due to that annoying "not provided" thing).

As an aside, one really cool report from AuthorityLabs that I haven't seen anywhere else, even in Google Analytics (despite that being where the data comes from), is the "Number of Pages Driving Google Search Traffic by Day" report. This isn't traffic or keywords, but rather the total number of pages on your site receiving Google organic traffic on a daily basis.

This report can serve as a "canary in the coal mine" for your site. If you notice a sudden drop-off in the number of pages driving traffic, you may have some issues with Google manual actions, crawling errors or the inadvertent blocking of a portion of your site from the crawlers.

I like to use it as a bellwether for keyword and content optimization. As the number of pages driving organic traffic grows, it helps signal that you are driving traffic from an ever-increasing number of keywords to an ever-increasing number of pages. This can help tell you that your on-page optimization and content creation efforts are being effective in helping your search engine optimization.

AuthorityLabs Number of Pages Driving Google Search Traffic by Day Report

In the example above, you can see the point where this site relaunched. After the relaunch, accompanied by new content creation, the site was driving traffic from a substantially higher number of pages.

Final Thoughts

I'll bet you didn't know that, within your current site, there is a goldmine of keyword opportunities that can drive more traffic, sales and visibility for you. Never assume your keyword strategy is "finished" until you've exhausted all of your opportunities to drive more varied, relevant, organic traffic.

In the case of mining your site search, your customers are giving you what you need to create a better user experience and to drive more conversions.

You're never going to find these hidden opportunities unless you look in the right places. Now that you know, set aside a time to go and explore these new keyword opportunities and start driving more traffic.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O'Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows The Optimized Geek and Marketing Speak. (Some images used under license from Shutterstock.com.)
Source: Psst! These Keyword Opportunities Are Sitting Right Under Your Nose