#SEO Basics for Small and Medium #Businesses

SEO Basics for Small and Medium Businesses Google estimates that 93 percent of the online experience begins with a search engine, so it's important your business is found exactly when your target audience begins their research process. Pay Per Click (PPC) and Search Engine Marketing (SEM) are ... read moreUnderstanding the Lending Market for Small Businesses While the lending market has evolved, the basic need for working capital remains the same. According to the U.S. Small Business ... in helping business owners make such a big financial decision. Leaving these decisions up to a search engine and a web ... read more

10 SEO Tips For Marketing Your Startup in 2015 Even as recently as two years ago, SEO ... medium is far more effective than its disparate parts. 6. Prioritize: The thing that many startup marketing strategies fail to take into account is how important prioritizing is. In any sort of business, your ... read moreWhat Is Hootsuite and How To Use It For Your Business The Hootsuite home page for new users provides basic information about what Hootsuite can be used for and the two plans a business can sign up for—'Pro' for small to medium sized businesses and agencies, and 'Enterprise' for larger corporations ... read moreLeading Internet Marketing Agency iMatrix Launches New Premium SEO Service About iMatrix Founded in 2002, iMatrix provides small and medium businesses with online marketing solutions for every need and every budget. From mobile-friendly website design to advanced search engine optimization, iMatrix offers practice- and studio ... read moreEntrepreneurs: Mastery in negotiations can let your business flourish (Guest blog) Every business decision will lead to the need to negotiate with certain people; it may be suppliers, customers or even local authorities. The following tips will allow you to ... Many negotiations fail as a happy medium cannot be met. read moreMobile SEO in 2015 — everything you need to know Search engine optimization is often ... This process can be particularly complicated for businesses with a big website or a large collection of content or pages to index. Consult with your webmaster for tips on implementing separate mobile sites correctly. read moreJust because your business is boring, doesn't mean they're not out to get you "For medium ... businesses need to protect is increasingly large and increasingly diverse. In January 2014, it emerged that refrigerators, televisions, and other devices spent Christmas sending hundreds of thousands of spam messages. The search engine ... read moreWeb SEO Master Immediately Releases a New Division of Professional Search Engine Optimization Services small, medium sized and large businesses. Customers receive a user friendly experience with valuable content that informs potential clients of a business's specific services. Visit Web SEO Master's website to research more tips on expert SEO services ... read moreSmall Business Owners Turn Out for Sales/Marketing Insight Eleven marketing and sales experts discussed tactics ranging from search engine optimization ... plus breakout sessions and panel discussions. "Today's small business owners can be easily overwhelmed by so many fast-changing sales and marketing ... read more

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#Google Announces Plan to Block Revenge-Porn From Results

Google Announces Plan to Block Revenge-Porn From Results Google announced Friday that they'll soon make it possible for victims of revenge-porn to have their unauthorized, explicit images removed from the search engine. Google's decision to scrub revenge-porn from their searches marks a rare instance in which ... read moreGoogle reveals plans to block 'revenge porn' from search results The internet giant has announced ... of revenge porn - we aren't able, of course, to remove these images from the websites themselves - but we hope that honouring people's requests to remove such imagery from our search results can help," he said. Google ... read more

Google to remove revenge porn from search results in a major victory against online harrassment In a blog post released Friday by Amit Singhal, SVP of Google Search, the search engine giant announced plans to ... in our search results." Still, and as Google recognizes, this new system will not fully solve the issue of revenge porn, but it is ... read moreGoogle Internet Search Update: Technology Giant Has Announced Its Plans To Remove Revenge Porn From Search Engine Results (Photo : Reuters) In the latest Google Internet Search update, the company has announced that it will remove sexually ... confirmed that it will be removing search engine results pertaining to revenge porn, which previously displayed sexually explicit ... read moreGoogle To Block Revenge Porn Upon Request Google announced that it will strike back against revenge porn — the act of posting sexually explicit images without consent — by allowing victims to ask for images to be removed from search results. Over the past several years we've seen the worst ... read moreGoogle to remove revenge porn from its search results SAN FRANCISCO -- Google plans ... "revenge porn." The new rules announced Friday will allow people whose naked pictures have been posted on a website without their permission to ask Google to prevent links to the image from appearing in its search results. read moreGoogle to exclude 'revenge porn' from internet searches Company will issue forms for people to request such content no longer show up in searches as images 'serve only to degrade victims – predominantly women' Google plans to exclude "revenge porn" from ... vice-president, announced in a post on ... read moreGoogle plans to remove unauthorised nude photos from search results San Francisco: Google plans ... as "revenge porn." The new rules announced will allow people whose naked pictures have been posted on a website without their permission to ask Google to prevent links to the image from appearing in its search results. read moreGoogle is going to block 'revenge porn' images from its search results Anyone who has been a victim of 'revenge porn', or is worried they could be, will be pleased to hear Google has announced it will stop certain images from showing up in its search engine results. That's right, the American firm said it will censor ... read moreGoogle to Remove 'Revenge Porn' from Search Results as Rep. Jackie Speier Tackles Problem Internet search giant Google has announced that it ... such imagery from our search results can help." To fill in the gap, Rep. Jackie Speier (D-Calif.) plans to introduce legislation tackling the problem of "revenge porn" in the coming weeks to Congress. read more

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SEO Basics for Small and Medium Businesses

By Keith Loria for America's Backbone Weekly

Google estimates that 93 percent of the online experience begins with a search engine, so it's important your business is found exactly when your target audience begins their research process.

Pay Per Click (PPC) and Search Engine Marketing (SEM) are expensive, with costper-click always increasing year over year. This means Search Engine Optimization (SEO) is usually a better value marketing channel for driving traffic/clicks to your website for a smaller investment and higher ROI.

Prashant Puri, president of AdLift.com, a search marketing agency based out of Palo Alto, CA, says the foundation of great SEO starts with strong website architecture. This involves diving deeply into your website analytics to understand your audience, and planning accordingly.

"More often that not, SEO and being found on search engines is an afterthought. That's not the way it should be since 15-45 percent of your traffic/revenue can come in via search engines (Google, Bing) if you're well optimized. So investing in SEO early on is highly recommended," he says. "You need a powerful content marketing strategy to get the word/brand out there across topically relevant websites."

According to the Content Marketing Institute, 70 percent of B2B marketers are creating more content than they did a year ago. To improve your SEO and stand out, you need to be found on the sites your target audience visits, and your business also needs to build a strong brand via content marketing and social channels.

"Working with content marketers to get your message out in topically relevant publications is extremely helpful," Puri says. "Google attributes a fair share of its ranking algorithm to 1) the kind of websites that mention/link to your website and 2) the quality of content."

Matt Lee, director of marketing for Adhere Creative, notes that URL structure, page titles, meta descriptions, keyword research/selection/density, structured data, internal link hierarchy, H1/H2 tags, etc. are the foundation for all other things when it comes to SEO.

"Organic and high-quality links pointing to your site signals to Google that you have value to Google's users (searchers) and have something important to say," he says. "The best way to build these incoming links? High-quality editorial content. Use your PR arm to develop positive brand mentions and links back to your website."

Take for example what 911 Restoration, a home restoration company specializing in water damage and disaster recovery solutions, did for its company website, which ranks at the top of Google, Bing and Yahoo search results.

"Part of ranking well is knowing the business inside and out. This allows for simplicity in messaging that will then translate into simplicity of the website for the SERP [Search Engine Results Page] bots to crawl and legitimize," Alexander Ruggie, public relations director for 911 Restoration, says. "The more complicated the nature of the business, the more difficult SEO efforts will be. A mid-sized business should probably spend the extra money in hiring an SEO company, but if they were to try and go it on their own, then the strategy would be a triage approach that gets the greatest ROI."

If you decide to do it yourself, the first step is to use the Google Adwords Keywords tool to analyze the most relevant keywords for your industry, and making sure they are well represented in your website. This is an easy first step that tells website crawlers what your company is about, what it can do, where it is, and how your product or service is what searchers are looking for.

The tools 911 Restoration uses to ensure online success include everything from Photoshop to Wordpress to collaboration with other sites. For PR outreach, 911 Restoration uses the services HARO, Profnet, Sourcebottle and eReleases, along with cold calling/emailing media outlets with either angles to stories or completely written articles and blogs that shed light on previously obfuscated aspects of its business. For social media and signals, it utilizes everything from Facebook to Reddit and LinkedIn. For directories it uses Yext. For call tracking, remarketing and quality assurance it uses 4voice.

"We mastered this through constant innovation, testing, trial and error and untold amounts of research into the best practices of successful optimization," Ruggie says. "The landscape for SEO is also regularly changing, and companies are thus in need of regular web presence and maintenance in order to completely capitalize on the possibilities, or to stay at the top of any search results."

Bryan Nonni, account coordinator with mRELEVANCE, LLC, stresses the importance of keeping up to date on Google SEO changes.

"SEO changes constantly, and Google releases the algorithm updates to the public before they go live," he says. "Be aware of the changes and how to adjust your website and its content accordingly. Also, track your website with Google analytics, and learn how to critically analyze data and make changes to your website to positively affect its traffic and lead generation."

Remember, in today's digital age, it's important for every company to have strong SEO. The Internet is where all initial research is done, and where for many, a majority of today's sales are made too.

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Source: SEO Basics for Small and Medium Businesses

#Google Algorithm Gets Mysterious Jolt

Google Algorithm Gets Mysterious Jolt Google changes its algorithm constantly, so an update is hardly newsworthy unless it causes major changes. Something pretty big apparently happened with the algorithm on June 17 – so big that Moz is calling it the "Colossus" update. I don't know if ... read moreNo one questions Google's ability to innovate, so why do its moonshots look like money pits? This year's spectacular about-turn, of course, was Google's foray into the spectacle itself: Google Glass. The Google graveyard gets more densely packed ... with better science going into the mysterious search algorithm. 2. Take many moonshots; some ... read more

"How not to build the Terminator" - two disturbing days at the 'world cup' for robots Because what Google is planning to do with its robots is one of the many hot topics of the weekend. The company has "gone dark", Will Knight of MIT Tech Review says. "Nobody knows. It's a complete mystery. Though it's also possible that even ... read moreGoogle Search Gets Caffeine Jolt Still, that change may have affect the number of pages which wind up benefiting from whatever element of Google's algorithm favors recently-written content. read moreTweaking The Algorithm: Google Gives A Small Peek Behind The Curtains Google ... mystery around Search, which is why the video posted today to the Google blog is so interesting: Google has given a quick video walk-through detailing how its engineers gradually adjust the algorithm, which — according to the video — gets ... read moreHow Google Names Its Algorithm Updates & Products When Google gets around to naming products and updates ... We've done research and looked at the most notable and peculiar names that Google has given their algorithm updates over the years (and a couple of others we were curious about) to see if ... read moreCMO Today: The Ad Tech Funding Drought Send tips, suggestions and complaints to mike.shields@wsj.com SIGN UP: CMO Today, straight to your inbox: http://on.wsj.com/CMOTodaySignup AD TECH CASH GETS TIGHT ... sounding data offering or a mysterious marketing algorithm. But many ad tech companies ... read moreGoogle Gets a Nest, But Is It Flying Too High? And I worry that the future in store for us—if Google gets a ... of the latest mystery novel (Google Play again). And throughout the day, of course, everything you read, watch, search for, and talk about will be tracked by Google's algorithms—the ... read more10 Ways to Optimize Your Ecommerce Site for Google Search While there's no "magic cure" for poor search results — the true science behind Google algorithms is a mystery — paying attention to the little things can ensure that you're safeguarding against ecommerce ... Google gets closer to offering quality ... read moreGoogle Gets Trendy It would probably be more useful if Google's algorithm attempted to group related searches into ... this morning and widely reported across political blogs, is something of a mystery to me. Google's Hot Trends is essentially like Yahoo!' read more

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How To Optimise YouTube Video Content For SEO

Lisa Coghlan offers her top tips on how to optimise your YouTube content to build reputation, maximise on click-through and cultivate relationships

If used correctly, video content can have a positive effect on your SEO efforts. For long-term SEO strategies, taking into account high quality video content and social shares as a result, it is a great way of building upon your natural links over a longer period of time.

By using YouTube video content to your advantage you could potentially build reputable links – but what else can you do to ensure that your video content is being fully optimised for search, and ranks highly within YouTube's own search facility?

Follow our guidelines below to discover how you can optimise YouTube content to help your videos rank.

1. Ensure the video file name is relevant to the video content

Before anything else, ensure the raw file name of your video has been optimised. It should contain relevant information and be descriptive of the video content. Just as you would optimise an image with a relevant alt attribute, it's important to clearly display to YouTube and Google exactly what your video content is about.

2. Optimise your video title

If your video content appears in SERPs you may want to optimise the title of your video as if you were writing a meta title. Using 56 to 60 characters, depending on pixel width, will give your video title a better chance of being displayed without truncation in SERPs. Try to include your brand name where possible because you want people to immediately identify your product and know who is responsible for the video content.

3. Don't forget your video description

With your video descriptions, again, it's possible they will appear in SERPs so keep your introduction to a limit of 156 characters where possible. Don't forget to use valuable keywords and ensure your description isn't duplicate content, scraped from anywhere else on your site. Your description is also a great opportunity to link back to a transactional page, to show the viewer your product or service.

4. Choose appropriate tags

Tags will help users find your video content, so it's important to use keywords that you want your content to be associated with. Don't forget to use your brand name too. You want your user to quickly identify who you are and where they can find your product or service.

5. Add annotations to your video

By adding annotations to your video you are inviting viewers to click through to your site, and potentially increase conversions. Make sure you link using a relevant keyword within the annotation text and link out to a relevant page. This is a great way of increasing those natural links that will build on your current linking strategy.

6. Choose an eye-catching thumbnail

Using an appropriate thumbnail will not directly lead to conversions; however, it will ensure that your video content is inviting enough to be clicked on. YouTube will give you the option of three thumbnails that it will automatically pull through from your content. These options aren't always the most appropriate so you may want to take some still images at the time of filming to ensure you get the most appropriate thumbnail for your video content.

Call in the Producers

Optimising your YouTube video content is all well and good, but it's important to make sure that you start out with video content that is of the highest quality possible.

Keeping it in line with your brand, grabbing your audience's attention and building a relationship with them by telling a story, is a great way of building natural links that will potentially boost your rankings, and establish you as an expert within your industry.

Source: How To Optimise YouTube Video Content For SEO

#Google's secret acquisition could be the future of #Smartphones, and it's not what you'd expect

Google's secret acquisition could be the future of smartphones, and it's not what you'd expect | AutoTraffic

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Tesco.com Is Most Visible British Supermarket Site In Mobile Phone Searches On Google, Finds New Study

Searchmetrics analyses mobile phone search performance of top supermarket sites in wake of Google mobile-friendly update

London – June 15, 2015 - Tesco.com is the most visible British supermarket website in mobile phone searches on Google UK (Google.co.uk) performing three times better than nearest rival, Asda.com according to a new study released today. The research by search and content optimisation leader, Searchmetrics, reveals that leading supermarket sites that perform well in desktop searches also perform well in mobile phone searches in the wake of the recent Google mobile-friendly update.

Most Visible British Supermarket Websites In Google UK Searches

Searchmetrics compared the search performance of nine leading British supermarket websites [1] in desktop and mobile phone searches to assess the impact of the Google mobile-friendly update, the algorithm change designed to downgrade the mobile search rankings of those web pages not deemed to be user-friendly on mobile phone displays.

"When Google announced its mobile-friendly update, there was speculation about the major impact it could potentially have on brands. However, our analysis indicates that the effect has not been significant on the leading supermarket retail sites we included in the research. Probably because they made sure their sites were already well optimised for mobile phones," explained Marcus Tober, CTO and founder of Searchmetrics. "It's likely that some smaller sites who have not invested in the mobile user experience of their pages will have seen a drop in search performance and traffic from mobile phones."

Tober also suggested that it was likely that Google will continue to adjust its algorithm for mobiles searches, making it important for online businesses to track the mobile search performance of their pages and continue into invest in the mobile user experience.

Searchmetrics analysed the search results for millions of search terms to calculate a Desktop Visibility score and a Mobile Visibility score for each of the supermarket sites in the study [2]. These index scores, which are presented as metrics within Searchmetrics' software, reflect how frequently sites appear in search results and how highly they rank.

As shown in the table underneath, Tesco performs best in both mobile and desktop searches with a mobile visibility score of 633,970 and a desktop visibility score of 607,450, over three times higher than the scores for second-placed Asda in both mobile and desktop searches.

Supermarket site Mobile Visibility Desktop Visibility 1. Tesco.com 633,970 607,450 2. Asda.com 200,804 193,697 3. Sainsbury.co.uk    80,936 81,675 4. Waitrose.com 38,695 41,081 5. Morrisons.com 28,968 30,436 6. Aldi.co.uk   23,938 22,146 7. Co-operative.coop 14,180 14,584 8. Lidl.co.uk   11,732          12,558 9. Iceland.co.uk 7,992 10,332

"Research suggests that people don't always use mobile phones to make the final purchase, but they do use them heavily to research products ahead of making a purchase via a desktop or laptop or by visiting a store. In many cases in-store customers might check product prices and offers on a competitive store website before making a purchase," explained Tober. "So even if you are not selling through your website – as was the case in some of the supermarkets in our study – it could still be very important to have good visibility in mobile searches."

-ends-

[1] The study analysed the top nine British supermarket sites according to Kantar Worldpanel http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11521602/Aldi-overtakes-Waitrose-as-Britains-sixth-largest-supermarket.html

[2] How desktop and mobile search visibility is measured Searchmetrics tracks the paid and organic ranking of millions of keywords every week. It calculates the desktop and mobile visibility scores based on several parameters, including:

The number of times a domain appears in the search engine results pages (SERPs) across the keyword set within desktop and mobile searches.

Its prominence within those SERPs (a higher ranking equates to a higher visibility score)

The competitiveness of the keyword (higher search volumes equate to a higher visibility score)

The SERP click-through-rates (CTRs), (the probability of a result being clicked according to its position on the search engine results page)

The mobile visibility score is an estimate based on national search performance (in reality Google presents localised search results on mobile devices that reflect the location of individual devices). The search volume and CTRs for mobile searches are different to desktop searches, however the Mobile Visibility score calculation uses the same search volumes and CTR as desktop searches in order to enable comparison.

While the visibility scores can relate to a website's real traffic, it is important to remember that traffic can come from many different places online. Therefore the visibility scores are only indicators of traffic that comes from a website's organic search channel.

About the studySearchmetrics analysed the mobile and desktop search performance of nine UK supermarket sites as of w/c May 11, 2015. The list of nine leading supermarket sites was taken from list created by Kantar Worldpanel: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11521602/Aldi-overtakes-Waitrose-as-Britains-sixth-largest-supermarket.html. Mobile and desktop search performance was compared for the nine supermarket sites using the Searchmetrics Mobile Visibility score and Desktop Visibility score.

About SearchmetricsSearchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holtzbrinck Digital, Neuhaus Partners and Iris Capital.

Media ContactUday RadiaCloudNine PR Agencyuradia@cloudninepr.com+44(0)7940 584161

Source: Tesco.com Is Most Visible British Supermarket Site In Mobile Phone Searches On Google, Finds New Study