How to get started with local #SEO

How to get started with local SEO When looking for local services like restaurants or a plumber, most of us turn to Google. In fact, 50% of people searching locally on their mobile will visit the business they find the same day. Optimising your online presence for people searching locally ... read moreGet a Mortgage Website Found Online With Local SEO Services SEO services for mortgage companies can quickly increase website traffic. In a competitive landscape, visibility is an important feature for local mortgage companies. Mobile Copywriter uses the best methods to get a mortgage website found online. read more6 Keys To Getting Local SEO Started On The Right Foot Local search engine optimization (SEO) is crucial for brick-and-mortar or service businesses seeking to capture local customers who might be searching for you online. By optimizing your website, as well as your business listings on external sites (like ... read more

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5 Ways to Stand Out in SERPs and Increase Organic CTRs

Higher rankings should lead to traffic increases, but what do you do when climbing rankings don't deliver increased clicks? Ranking on page one for target keywords is a first step, but it remains essentially meaningless if users aren't clicking on your result.

If you're struggling with low organic click-through rates (CTRs), your site's appearance in search results may not be standing out from the competition. It's possible that they don't cater to user intent, or they may simply be less exciting than the other results on the page.

One way to improve click-through rates is to optimize how your content displays on search engine results pages (SERPs). By creating search results that stand out on the page you can drive more traffic to your site, and the increased engagement may even earn you higher rankings.

Get Started by Identifying Underperforming Pages

The first step in optimizing search results is to find underperforming pages. This information can be found in Google Search Console by:

Expanding "Search Traffic"

Clicking on "Search Analytics"

Selecting the "Pages" radio button

Selecting the checkboxes for "CTR" and "Position"

Focus on pages with average positions between one and 10, and then look at the CTR values for each. Ultimately, you'll need to decide what CTRs are acceptable. One way to decide is to compare CTRs of different pieces of content that are ranked in the same position.

If five results appear in position one—three with CTRs of 30% and two with CTRs of 15%—the two pages with 15% CTR need to be optimized.

If there aren't enough pages and data to make this determination by comparison, refer to average CTRs by position:

Position 1: ~30% CTR

Position 2: ~17% CTR

Position 3: ~12% CTR

Positions 4-6: ~5-10% CTRs

Positions 7-10: ~2-5% CTRs

Compile a list of pages with low CTRs. These are the pages with results that need to be optimized.

1. Craft Compelling SEO Page Titles

Back when Google served results mostly by matching character strings, it was crucial to include exact-match keywords in SEO titles. This led many sites to format titles like this: Search Engine Optimization | How to Optimize Your Site for Search. The titles were clear, but usually very boring and redundant.

Today, 53% of the top 20 search results use keywords in their SEO titles. Google is not dependent as it used to be on matching characters in title tags to serve results. Instead, it uses body text, sub headers, latent semantic indexing, and engagement signals to match results to queries.

And RankBrain is constantly reevaluating and adjusting which ranking factors are more important for which queries. Keywords are more important in some industries, and for some content topics, than others.

There are several best practices to consider when writing titles for search result display:

Check with RankBrain – Conduct a depersonalized search for targeted keywords, and study the SERPs to see if keyword matching is important. If the exact keyword appears in many or most of the titles in organic results, then RankBrain might be prioritizing it. If you see a lot of synonyms and related terms, matching keywords isn't as important.

Length – If SEO titles are too long, Google will truncate them with an ellipsis. To avoid this, most SEOs recommend a maximum of 70 characters. Propecta's standard best practice is 55 characters, however, because Google counts pixels (not letters) and because it frequently emboldens words that match the user's query..If your content management system automatically adds a separator and brand name at the end of SEO titles, make sure to account for those characters in the total, or add that information yourself instead of having it auto-appended. Conversely, use the character limit to create suspense.

User Intent – When users conduct a search, they're asking a question. Make sure your SEO title makes it immediately clear what answers the content provides. Clever or suspenseful titles are great, but if they don't make the subject matter of the content obvious, no one will click them.

Audience – Which persona is each piece of content written for? Consider addressing that persona in the SEO title. "How to Measure Content Marketing Results" could be made more compelling by addressing a specific audience. If the audience is individual contributors, the title "How to Prove to Your Boss That Content Marketing Is Generating Revenue" is much more compelling.

Brackets – Highlight benefits of content briefly using brackets in SEO titles, or use brackets to signify the type of content the user can expect to find on the page..

For pages with high rankings but low CTRs, consider updating SEO page titles to make them more compelling. Then, measure the results to determine if click-through rates improve.

You can also use Twitter to test possible headlines. Since it's not as frowned upon on Twitter to post multiple updates that link to the same content, play around with different titles, and post them to Twitter and see which earn the highest engagement rates.

2. Write Enticing Meta Descriptions

Well-crafted meta descriptions are another opportunity to inspire clicks. Meta descriptions are an extension of page titles, providing a promise to users about what they can expect to find after clicking a result. And because they aren't ranking factors, they can be used solely to entice users to click on results.

Effective meta descriptions:

Unfortunately, there's no guarantee that Google will display the meta description you've written. Google recently admitted that defined meta descriptions are the fall-back, not the default, for what gets displayed on a SERP. That means the search engine is looking for appropriate pieces of on-page content first, and only using the meta description you specify if it can't find good enough answers on the page.

Of course, this is no great surprise:

A search for "digital marketing analytics" produces this auto-generated description.

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Google uses the first line of the specified meta description, but it chooses another section of the text to show a usage of the word "analytics" in the content.

First, make sure to include a variety of meta-description-worthy sentences and short paragraphs in the content for Google to pull out.

Alternately, including keywords in meta descriptions may increase the likelihood that Google will use the meta description you provided instead of generating its own. Additionally, Google displays matching keywords in meta descriptions in bold, which helps results stand out.

3. Customize URLs

While URLs are less important than compelling and descriptive SEO titles and meta descriptions, they do display in search results so they should reflect the content of the page. Page URLs factor into searchers' perceptions of relevance: descriptive URLs get 25% more clicks than non-descriptive URLs.

If you're using WordPress or another content management system that auto-generates numeric URLs, make sure to update the URL before publishing to make it more relevant to the content.

If you need to update URLs for already-published pages, make sure to have a plan in place for redirects. Updating the URLs of pages may be a simple task, but it can create cascading negative impacts if you neglect to implement 301 redirects after updating URLs.

4. Use Structured Data

Marking up pages with schema or microdata can result in more visual, detailed, or longer search results. Some examples of expanded results that can display when using markup include:

If you want to try your hand at adding structured data without bringing in the development team, Google offers a structured data markup tool that makes it easy to markup individual pages.

5. Optimize for Featured Snippets

The best way to stand out in search results is by earning featured snippets. Featured snippets are expanded results that appear in position zero—above the number one result—for relevant queries. Often, featured snippets provide definitions, lists, or tables.

Featured snippets include a link to the page providing the information. They may also include a corresponding image, but the image and the snippet can come from two different sites.

The definition of marketing automation comes from HubSpot, but the image is provided by Pardot.

In testing the impact of featured snippets, HubSpot found that earning a featured snippet increased CTRs by 114%, even when their natural ranking was the number one spot.

The best way to stand out in search results and improve organic click-through rates is to optimize content for featured snippets:

Determine which keywords populate featured snippets by conducting a depersonalized search for targeted keywords. If a featured snippet appears, consider how you could create a better answer—clearer, more concise, or in more accessible language—in your content to overtake the featured snippet position.

If there's no featured snippet, it doesn't mean Google doesn't want one. In fact, the number of featured snippets that appear in search results has been growing each year. Consider the user intent of targeted keywords. Does it suggest that users are looking for a distinct answer—a definition, list of options, or step-by-step instructions? If so, provide that answer in your content, and you may generate a new featured snippet.

How to Stand Out in the SERPs

With compelling SEO titles, enticing meta descriptions, descriptive URLs, and expanded search results from structured data markup and featured snippets, you can stand out in the SERPs and improve organic click-through rates. This will lead to increased organic traffic, and it may even lead to higher rankings.

Get started by identifying underperforming pages. Conduct a search for the keywords that populate your result, and see if featured snippets appear. If so, take time to optimize content to overtake that featured snippet, and watch click-through rates soar.

Source: 5 Ways to Stand Out in SERPs and Increase Organic CTRs

DS #SEO – Miami #SEO Agency Now Offers Digital #Marketing Solutions

DS SEO – Miami SEO Agency Now Offers Digital Marketing Solutions For companies, brand recognition is the ultimate goal of advertising. Getting the company's name out for the public to see is the first step to outsell competitors. Securing a top spot in Google's search rankings is every company's dream. Fortunately ... read moreMIAMI SEO TEAM | Hollywood SEO Miami ... Stack Digital Marketing Agency Top rated digital agency in 2014 + 2015. We work with businesses of all sizes. Call us now & let's do something great: (305) 901-6392 Mediasophia: Internet Marketing, Custom Search... Mediasophia offers ... read moreExplore these ideas and more! Looking for internet marketing agency in India? Trignosoft Solutions is one of best online marketing firm, offers internet marketing ... to their customers in USA and Miami as well. The Digital marketing company in USA, SEO Company in USA and SEO Company ... read more

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Top 5 Benefits Offered by SEO to Your Business

SEO, which is the acronym for Search Engine Optimization, is today considered a norm for online business success in the digital marketing world. SEO is aimed at making your business grow by increasing the visibility and reach of your business on the World Wide Web or the internet.

That is to say, SEO optimizes your business website for better search engine rankings on the SERP. It makes sure that your website appears high in the natural or organic search results of various search engines such as Google, Bing, and Yahoo. The high search engine ranking translates into more visitors on your web portal, which, in turn, leads to increased conversion rate and business growth.

"Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search engine optimization – SEO, for short." – Jason Fried (Entrepreneur, Author & Speaker)

In the present times, no business could afford to overlook the role of SEO in getting success. Search Engine Optimization has become an indispensable business policy for most companies, big and small, who aspire to grow and prosper in this increasingly competitive world.

Benefits Offered by SEO to Your Business

Though there are numerous benefits of SEO, we are discussing here the top five benefits offered by it to your business in order to make you better comprehend the need for Search Engine Optimization:

#1 Increase Website Traffic

Today, when more and more businesses are getting online, the internet has become a crowded place with millions and millions of websites running. In this vast ocean of websites, search engines like Google are the only resort for the majority of web users for locating the desired website.

SEO plays a pivotal role in steering these potential buyers to your business website through the search engines. It does so by enabling your web portal to obtain a position on the first page, probably in the top ten search results, of the major search engines such as Google, Bing, and Yahoo. As a matter of fact, more than 90% of the searchers over the internet tend to click a link displayed on the first SERP, and the majority of these clicks are in the first ten search results.

#2 Enhanced Brand Credibility

As said earlier, SEO enables your business website to appear on the first page of search results. This high ranking of your company's official portal goes a long way in establishing the faith of people in your company. Several studies have revealed that people are more likely to believe in businesses whose website continuously appears on the first page of search engines, rather than others. A high rank on Google is enough to provide a boost to your brand credibility.

#3 Better ROI & Cost-Effectiveness

ROI stands for Return On Investment. It is a very important parameter used for assessing the profitability of a business. This is basically the amount of return on an investment made in business; the more it is, the better.

SEO provides high ROI in terms of better search engine rankings and increased business. Unlike the online ad campaigns and other digital marketing activities, SEO does not demand any significant monetary investment. The returns may take some time to come, but the returns are much solid and lasting. SEO proves much more cost-effective in relation to other forms of online marketing.

#4 Facilitates Getting Competitive Edge

The present business environment is fraught with cut-throat competition. There are thousands of players operating in every industry and they are making every possible effort to woo the customers.

In such a situation, SEO could enable you to get a competitive edge. If effective SEO activities are performed on your business website, it will surely stand out among the thousands of other websites offering the same products and services as yours. Without an effective SEO plan, a business cannot aspire to tap the vast online market.

#5 Facilitates Increasing Conversion Rate

SEO not only attracts more traffic to your business website, but it attracts relevant traffic as well. It makes use of on-page and off page optimization techniques to make the web page content most relevant to the visitors' requirements and preferences.

The clearly defined navigation, user-interface, uncluttered look, and other such website elements come under the purview of Search Engine Optimization. SEO makes sure that the website remains most relevant to the visitors and they have a pleasant browsing experience overall. In this way, it facilitates increasing the conversion rates.

It is quite evident from the above points that SEO has become a sine qua non for success in the online business. But, it is essential that you take the SEO services from a professional organization in order for them to be effective. A professional organization is expert at framing an effective Search Engine Optimization strategy and implementing it for your online business promotion.

Source: Top 5 Benefits Offered by SEO to Your Business

Cadder #Marketing Offers New #SEO and lead generation

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Technical SEO vs Content Marketing: Which Matters More?

At WooRank, we like to define SEO as "the strategies, tactics and techniques used to rank highly in search engine results for the keywords used by your target audience in order to increase your reach and conversions." However, marketers and website owners have to decide which tactics and techniques to focus on. Especially those with smaller teams, or doing it all themselves.

Often, this decision comes down to choosing technical SEO vs. content.

But which one is more important? Where should you focus your time and effort?

What Is Technical SEO?

Technical SEO is, basically, the way your website is setup to help search engines read and/or interpret your page content, and to provide humans with a great user experience.

Technical SEO includes, but isn't limited to:

Robots.txt: Text files that live in your website's root directory, robots.txt is a set of instructions that tell crawlers what they can and can't crawl. Disallow low value pages, duplicate pages and other content you don't want indexed.

Meta robots tag: Similar to robots.txt, the meta robots tag uses the content="" attribute to tell crawlers not to index a page (NoIndex), and/or follow any of the page's links (NoFollow). Note that the NoFollow command applies to the whole page. Add the rel="nofollow" attribute to an anchor tag to nofollow individual links.

XML sitemap: Sitemaps contain the list of every page on a website, along with some important details about those pages. Search engines use them to find pages, as well as figure out how often is should crawl a site. Any page you want to appear in SERPs should be in your sitemap.

Page speed: Page speed and load time are really important for user experience and SEO. Optimize your images, caching and redirects; and use G-Zip compression to improve load time.

Structured data: Structured data, like RDF, microdata or JSON-LD, help computers interpret the context of the words used in your text. It's how you harness the power of the semantic web for your benefit. Google relies on structured data to create its rich search results, and the better they can interpret what's on a page, the more likely they are to serve it for a relevant query.

Responsive design: Websites that use responsive design via the mobile viewport are more likely to be seen as mobile friendly by search engines. Responsive design scales a website to render according to the device screen, creating a better mobile user experience. This eliminates the need to create alternate versions of your website that serve based on user-agent, which is even more time and money for your development team.

What Makes Technical SEO So Important?

If you do some research, you'll notice that other than site speed, most aspects of technical SEO aren't ranking factors on their own. All things being equal, a site with a robots.txt file isn't necessarily going to outrank a site without one.

So why should you spend all this time working on something that's not going to give you a boost in SERPs?

Because technical SEO can have a huge indirect impact on your rankings, and your ability to even get indexed in the first place.

Think about it: without a robots.txt file or sitemap, Googlebot could waste all of its crawl budget trying to access a folder full of images or videos. Or, if you don't use canonical URLs, people linking alternate versions of a page will dilute your website's link juice. No structured data? Your Knowledge Panel isn't going to look too robust, either.

So, without technical SEO, your website isn't going to go very far with Google.

Poor Pijonares.

What Is Content Marketing?

First a definition:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

– Content Marketing Institute

Second: a truism:

Content is king.

You've probably heard that before – it's been around since Bill Gates published it in 1996.

What makes content king?

Content is the whole reason people go to your website from search results. They want to read, watch or listen to whatever is on the landing page (and, hopefully, take an action based on that). Inbound marketing like SEO relies on quality content to attract leads and customers.

The Value of Content Marketing

The value of content marketing is twofold: SEO and conversion rate optimization.

Content has several SEO benefits:

Linkbait: When you do it right, content can work as natural linkbait. People naturally want to share high quality, valuable content. And the great news is that your content will help build the right kind of links: high quality and natural links.

On-page: Great content is also a great on-page SEO tool. In-depth, authoritative articles give you an opportunity to use keywords consistently throughout the page in their most valuable places like HTML headers, URLs, image alt text and at every level in the body content.

Evergreen content: Evergreen content takes the combined link and on-page benefits of content marketing and makes it last. If you manage to publish some really great evergreen articles, you'll continue to attract links and stay at the top of SERPs for a really long time. Take our SEO Guide on link juice, for example. This guide was published more than a year ago, but it's consistently been at the top of the SERP, both as a rich snippet and the top result.

Good content marketing can also be super effective for your website's conversion rate. Which is really what we're all after, right?

Content, whether it's articles, infographics or video, helps you…

Create an emotional tie with your audience. This can mean eliciting an overt emotional response like those old tearjerker long distance phone commercials and nostalgic ad campaigns. Or, it can be a bit more subtle by highlighting the benefits of using your product/service and how it will make them happy.

Build trust with the audience. The obvious way is by using reviews and testimonials to backup your claims. However, you can also use content to build a better, more valuable type of trust. Using product comparisons, purchasing guides and best-of lists, you can help guide people through the decision-making process. The more you help someone make a decision, the more they'll trust you going forward. That means better conversions and retention rates.

Brass Tacks: Which Is Most Important?

Both!

The fact is, doing one without the other is pretty pointless. What good is having a super fast site that's accessible to bots and humans if there's no content for them to access? On the flip side, what's the use of having great articles and videos if no one can find them (or wait around for the page to load)?

But there is a better way to do them both together to make each part more effective:

Start with technical SEO. This is the foundation of your pages. Get everything set up well in the beginning and you'll save yourself a lot of time and headaches going forward. So, spend most of your time on technical SEO at the very beginning, or when you're redesigning or migrating a site.

Publish your content after you've checked your technical boxes. But, and this is the really important part here, make sure your content marketing is a continuous process. You should be consistently publishing new content on your website and promoting it via social media, email and link building outreach.

In terms of importance, technical SEO and content are equals. But when it comes down to where you'll spend most of your time, it's content marketing. Simply because you'll be creating new content on a weekly, or even daily, basis.

Source: Technical SEO vs Content Marketing: Which Matters More?

How to Make the Most Out of Content: An #SEO Perspective

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Source: How to Make the Most Out of Content: An #SEO Perspective