AMP Results Are Doubling in #Google #News

AMP Results Are Doubling in Google News This week: AMP results in U.S. Google News more than doubles, Google adds a "Preview" button in its Structured Data Testing Tool, and a couple of folks at Google have a pet peeve. Here's what happened this week in SEO. Once upon a time, Google would ... read moreGoogle AMP Results in Google News Results More Than Doubles Google AMP content was showing in Google News for about 30% of the news results. Now 70% of the Google News results are returning AMP content. The number of AMP optimized news articles appearing within Google's Top Stories on mobile has grown ... read moreGoogle's AMP Update: What it Means for Your Website As Contently.com reports: As mobile becomes the dominant way that people consume content, AMP is Google's initiative to speed up the mobile web by allowing links from search results to load directly on Google's platform. AMP-supported pages will load ... read more

Google Cracks Down on Interstitial Ads, Amazon Beats Google's Share in E-Commerce My advice? Go check your speed score here and make the adjustments if necessary. AMP Results Are Showing Up in Google Image Search Given Google's push toward AMP technology, this change may not come as a surprise. You can now see AMP results in ... read moreWhy Google AMP Is Critical For Your Website #Infographic improved ranking factor on Google, and better visibility for publishers with a green AMP symbol. Sites with newly published content would show up on top of the search results of specific keywords and end up in a carousel that highlights similar stories. read more4 Smart Ways to Keep Up With Google in 2017 Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Google has been making changes to its algorithm, search engine results pages ... in order to amp up your site if ... read moreGoogle Announces Two New Partners to Enhance AMP Ads ... early adopters of AMP ads and have witnessed positive results. Cloudfare has taken a different approach to the AMP ads. It has opted for a verification service which verifies the AMP ads. Google launched its AMP project last fall to cut mobile page ... read moreGoogle, Cloudflare team up for faster, secure AMP ads Google's AMP project was launched last February to help improve the mobile user experience when it comes to consuming articles and other content from publishers and quickly expanded with ads and other marketing-related options. Results for how users are ... read moreThis Week In Inbound: Google Account Data Now Used for Search and YouTube Targeting Google's AMP Carousels are Multiplying, But What Does This Mean for Publishers? If you've recently searched with Google for a news article, you've likely seen the several stories that populate in the top search results. Referred to as "carousels ... read moreGoogle's recipe search just got baked with AI freshness Your search for winning recipe will now end with Google. Google is rolling out an update to its recipe search algorithm which will now suggest users with ingredients and cooking skills to simplify the results ... in tabs of AMP pages which open instantly ... read more

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Source: AMP Results Are Doubling in #Google #News

5 Reasons You Really Need SEO

SEO is one of only two marketing methods a business can use to improve their chances of being found on the first page of Google, Bing, and other search engines. While PPC offers instant visibility for your keywords, coupling this strategy with SEO can improve your chances of driving users to your website and allows you to present users with a better experience overall.

SEO is earned by creating a website that offers high-quality, relevant information for both searchers and search engines and provides users with the best experience possible. Building a site that meets all these criteria doesn't happen overnight, but the long-term investment is worth it when you think of all the benefits.

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Here are five reasons you need to invest in an SEO strategy today:

1. A Good SEO Strategy Can Improve PPC Quality Score

We all know how important Quality Score is for PPC campaigns. But, did you know that Quality Score and the content on your website go hand-in-hand? A good SEO strategy includes creating pages on your website for your products and services and using relevant keywords through your site. By aligning your text ad messages to the content on your website or driving PPC traffic to relevant landing pages (like a page for a specific product or service), you can improve your Quality Score, which can, in turn, reduce your cost per click and improve the performance of your PPC ads.

2. SEO Increases Market Access

The numbers don't lie. Did you know that more than 70% of searches results in a click for one of the results on the first search engine results page (SERP)? If you're not investing in an SEO strategy, you could be missing out on this traffic to your website.

3. SEO Can Boost the Effectiveness of Your Other Marketing Efforts

Because of an increased market share in SERPs with SEO, you can boost the effectiveness of your marketing efforts like PPC and retargeting. For example, coupling SEO and search advertising can improve traffic by 50%. Coupling SEO and retargeting can increase brand awareness. You can also use the insights from your SEO strategy to fine-tune your PPC campaigns – if you have keywords that are performing well for your organic search, you can add those to your PPC campaigns and test whether or not performance improves.

4. SEO Can Improve Offline Conversions

Did you know that 50% of all mobile searches are conducted for local businesses looking to visit a store that day? If you're adhering to a good local SEO strategy, you'll have consistent listings and business information across the web that includes your business name, hours of operation, address, and phone number – all information that makes it easy for a searcher to visit your location and become a customer.

5. SEO Can Help You Stand Out from Your Competitors

On the first page of a SERP, there are up to six paid positions, three map listings, and 10 organic listings. If you can align your keyword strategy to appear in a paid listing, a map listing, and an organic listing, you're increasing your likelihood of a site visit and decreasing the likelihood of a searcher clicking to visit your competitors.

Source: 5 Reasons You Really Need SEO

The Beginner’s Guide to #SEO For #Bloggers by Nic Tuxford of Exposure Ninja

The Beginner's Guide to SEO For Bloggers by Nic Tuxford of Exposure Ninja | Latest News The Beginner's Guide to SEO For Bloggers by Nic Tuxford of Exposure Ninja Ask an honest friend, family member, or fellow blogger to give you a critique of your site. Even better try a free SEO review from a digital marketing agency like Exposure Ninja. Whilst it can be tough hearing criticism of your pride and joy, you'll ... read more

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Source: The Beginner's Guide to #SEO For #Bloggers by Nic Tuxford of Exposure Ninja

Stay Away from SEO Traps to Boost Your Google Ranking

Google is in the habit of altering its algorithms and dynamics for ranking websites. SEO is currently undergoing rapid and drastic changes in its strategies for ranking a website. With the introduction and evolution of the Google Penguin Update, it is essential to keep yourself updated and abreast with the latest practices to achieve a better ranking in the SERPs. As there are diverse practices that marketers adopt, it is quite likely that they may get involved in some strategy that they should have actually avoided. You must stay updated with the latest SEO strategies & tactics but at the same time, be cautious about the SEO traps. Here are some traps to avoid for getting a better SEO ranking.

Link Building

It has been clearly stated by Google that you are allowed to ask for, buy or sell links provided you do not violate any of the Google Webmaster Guidelines. You must adopt an efficient link building approach for maximizing your visitors but remember never to violate Google's guidelines.

Anchor Texts

With the very first Penguin update that took place in 2012, it became really dicey if exact match anchor text is being used in the search engine optimization. Intentional or unintentional abusing of anchor text could make you face a penalty for over-optimization. You must choose to have only five to about ten links to a broad spectrum of anchor texts plus only some major keywords. You could consider using the branded anchor texts for positive effects.

Unfriendly Mobile Design

Mobile friendliness is a key ranking factor. If your website is mobile friendly then it would perform better. Mobile-friendly & well-designed websites are known to perform better as compared to those that have not been optimized for the mobile users. Some interesting factors such as crammed up links and very small texts could be the reason for a website to be regarded as non-mobile friendly. If your web page is mobile optimized, you could give a better user experience and get better conversion rates that could further boost your SEO ranking. Get in touch with a reputed bulk mailer Mumbai for promoting your website.

User Engagement

It is necessary for your site to be immensely engaging to reduce the bounce rate. You need to carefully understand and analyze audience behavior for boosting user engagement.

User Experience

Remember your website's popularity would be very much dependent on user experience. A good user experience is necessary for boosting user engagement. The poor user experience would culminate in drastic fall in SEO ranking. Your visitors would at once switch over to your competitors. So, it is essential to guarantee latest, fresh and top quality content along with easy navigation.

Content Creation & Quality

You must create fresh content as you need to constantly update your website's content to attain better SEO ranking. Look for original content as duplicate or copied content could adversely affect your ranking. You need to create informative and relevant content to draw in more traffic and to keep the visitors engaged.

Conclusion

Thanks to the various algorithm updates, it has been possible for Google to handle all the sly tricks implemented by webmasters to get better rankings.  Many people have manipulated their SEO rankings by locating spamming sites and loopholes. However, thanks to the upcoming updates, the unethical practices would not be able to fetch them higher SEO rankings anymore. In fact, they could be penalized for malpractices and awarded a lower SERP ranking. Stay away from these undesirable traps by introducing important changes to eliminate any future issues.

See also: Top 8 SEO Trends To Watch Out For In 2017 Infographic

Source: Stay Away from SEO Traps to Boost Your Google Ranking

Moz Local now provides data from #Google My #Business

Moz Local now provides data from Google My Business Despite the non-locality of ecommerce, it's all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My Business Insights data with the Professional and Local Premium ... read moreTrack Your Prospects' Behavior on Google with Moz Local's New GMB Insights Support Starting today, customers using Moz Local Professional or Moz Local Premium have the ability to work with GMB Insights data. The information in Google My ... business listings to drive peak performance in consumer local searches. This is important because ... read moreLocation3 Takes Local Marketing Analytics to Next Level with Insights from Facebook, Google My Business, and Location-Level Reporting performance data now includes custom Location-Level Reporting for multi-location and franchise brands, Facebook local business review data, and metrics from the new Google My Business (GMB) API, following Location3's own white-glove integration of GMB ... read more

Street Fight Daily: Amazon Invests in Shipping and Delivery, Inside Millennial Marketing Moz Local Incorporates Google My Business Insights into Platform (Street Fight) The company announced this morning that it is integrating Google My Business insights data into the Moz Local ... at mom-and-pop diners is now being duplicated by highly ... read moreAre You Using The Wrong Google Local Business Term? Google ... your Google Place ID (here), replace in the following URL with your own, and you now have a link you can provide customers to leave you are review: Have you come across some other terms, references or FAQs with Google local business ... read moreImprove Your Google Ranking With These 5 Local SEO Tips If you still don't believe this, we have found empirical evidence and data ... to provide you or your SEO consultant with insightful "clues" on where to look to improve your local rankings. If you need help with your business's Google My Business ... read moreHow to Target Featured Snippets and Boost SEO Rank in Moz Pro Moz Pro keyword searches and SEO campaigns can help you win Featured Snippets, the key to Google ... to develop your own apps. For now, it's better to be there in those voice results than not." Rob Marvin is the Assistant Editor of PCMag's Business section. read moreHow to promote your restaurant on Google My Business If that isn't enough to convince you, Moz found that people view less than two percent of searches below the top five results. Less than two percent! Enter Google My Business. Google My Business takes former standalone Google services like Google+ Local ... read moreMarketing Analytics with Insights from Facebook, Google My Business and Location-Level Reporting for Multi-Location Brands & Franchise Systems performance data now includes custom Location-Level Reporting for multi-location and franchise brands, Facebook local business review data, and metrics from the new Google My Business (GMB) API, following Location3's own white-glove integration of GMB ... read moreNew Upgrades in Telerik Platform—Highlights & Use Cases We recently upgraded Telerik Platform, with new functionality related to NativeScript, Angular 2, SQLite, Google ... you can now update the data provider to match the new schema. This is available for all supported data providers. Your business needs ... read more

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Source: Moz Local now provides data from #Google My #Business

Must Have SEO Toolbars and How to Use Them

When you're just starting out with your online marketing efforts, you need to hustle like crazy to get your product and content in front of the right people, including your audience. That's why, especially in the beginning of your website's lifetime, you'll need to mimic your competitors.

Think about it. Pretty much any niche in the internet is saturated now. And for most new websites, even one competitor that does proper SEO is a death sentence. But fear not—you can analyze your competition, do a better job, and end up on top.

Having a heavy load tool where you can find tons of data is great and will help you out a lot. But most often you need to check things on the go. That's where you can rely on an SEO browser toolbar.

9 Most Commonly Used SEO Toolbars

Open SEO Stats

Ahrefs SEO Toolbar

SEO Site Tools

Alexa Toolbar

SEOquake

Majestic

SimilarWeb

SEO & Website Analysis

MozBar

There are a wide variety of SEO toolbars to choose from, but for your browser to work fast and smooth, you probably will need to limit yourself to one or two extensions at a time. So let's dive right in and see which of them deserve your attention.

This toolset collects and shows you open data about a website you're on. It looks a bit outdated, yet you can get a general idea from it about the state of a website.

As a website owner, you can check out the kind of links there are on a website, the site's approximate page load speed, regular on-page SEO info, and some traffic stats.

But upon testing, I noticed that quite a few of the metrics of Open SEO Stats are off. For example, the toolbar shows incorrect pagespeed and Alexa's traffic stats, which aren't as accurate as, say, SimilarWeb's.

Ahrefs is well known for its huge index size and a super fast crawler that sometimes finds links even faster than Google itself. With this toolbar, you get fast access to this exclusive data.

To use it, you need to have an Ahrefs account (which can be a free trial).

The most beneficial ways to use Ahrefs SEO Toolbar are for competitive analysis and for link building.

You can see the rank of a domain, a page, what pages backlink to this post or website, etc.

With this bar, you also get information under each URL on the SERP. This way you can quickly check who ranks for needed keywords and if you can outrank them, depending on their domain ranking and page ranking.

The bar itself is fully customizable. You can choose which metrics to show and which to hide.

And if you need more data of any kind, just click on any number and you'll be redirected to the Ahrefs interface with full reports on backlinks, keywords, referring domains, etc.

As of January 11th 2017, this toolbar was updated last in 2011, which isn't a good sign in the dynamic world of SEO.

When it was created, it was probably an awesome tool. And it still has some competitive and nice features even compared to younger opponents.

With this toolbar, you can check the on-page optimization elements, see the rankings according to several indexes, and use links to WhoIs services to find out who owns the website.

But many features, such as the social media tab, didn't work once for me. Also, I found several broken links in the tool itself. So there is an expiration date on web products after all.

Alexa is also one of the older players in the SEO toolbars world. Yet some still refer to Alexa ranking as an important metric for a website. However, at first glance I noticed that for GrowMap Alexa found 2.5 times fewer referring domains than Ahrefs found.

You can't get much data on the go from this toolbar. For most of your info, you need to go on Alexa's website and see the details there.

SEOquake was recently revamped and now looks and feels a lot better than it used to look. You need an active SEMrush account to use it to full capacity though.

As with Ahrefs, you get a toolbar with data in the top of your browser window, information on SERP, and options to customize the way your toolbar works and what it shows you.

From SEOquake you can see pretty accurate social media, bounce rate, traffic and advertisement analysis.

It can be a bit confusing that for some info you're redirected to the SEOquake interface and for some to SEMrush, but overall this tool can become a strong asset in your online endeavours.

The Majestic toolbar can only be used with the paid subscription to Majestic, which isn't that advantageous since you don't get a chance to test it out to decide if you like it or not.

Majestic also has its own crawling index and a couple of custom metrics like Trust Flow and Citation Flow. Those features are Majestic's way of showing you the authority of a domain.

The most important data you can get from Majestic is the backlink data of your competitors. But Ahrefs SEO Toolbar and SEOquake do that too and have plenty of additional features as well.

SimilarWeb is one of the first toolbars I was introduced to when I was just starting to work in marketing. And it remains one of the most popular and reliable ones.

You can see how much traffic a website gets a month, its sources, geos, who refers to it, social stats, audience overview, etc.

The guys over at SimilarWeb also collect their own data and form their own stats based off of it. Plus, you don't even need to have an account with SimilarWeb to use it.

This toolset is mostly aimed at giving you tips about the ways to optimize your own website rather than analyze your competitors for marketing purposes.

This extension by WooRank has a lot of info stuffed into a very small space. Unfortunately, it feels like you can't really find anything.

I've seen my fair share of SEO toolbars. This one was, for some reason, one of the hardest to figure out. For example, what does 76.3 on the screenshot above mean?

Basically, you go through the icon menu on the top, and the extension gives you advice as to what can be improved. But, honestly, it's not much help. For example, you see that your backlink score is bad. Well, it's a pity, but you knew that already. And the toolbar doesn't help you find a solution; rather, it just states problems.

The last, but not least, is MozBar. It also has been around for a while, but company leaders regularly update it, and in 2017 it still looks fresh.

As with most other tools that have their own data, you get access to all the features only if you're a registered Moz user.

What I like most about this toolbar is a convenient highlighting tool that shows you which links on the page are do-follow or no-follow and which are internal or external.

You can also see pretty standard on-page optimization info and check for what keyword the page is optimized.

Personal Finalists for Best SEO Toolbar

The most important qualities in an SEO toolbar are accessibility of data, lightness, integration with parent-software, and design. And as you can see, there are just a couple of tools really worth installing.

Here are my personal finalists:

After a while, I kept only SimilarWeb and Ahrefs installed. The former I use for traffic analysis and the latter for backlinks, keywords, content research, and so on.

Let me know what toolbars you prefer and if I missed any worthy toolbars.

The following two tabs change content below. Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn. Latest posts by Gail Gardner (see all)
Source: Must Have SEO Toolbars and How to Use Them

#Google #SEMantics Sort of Explained by an #SEO Expert

Google Semantics Sort of Explained by an SEO Expert I know that figuring out how Google's relevance ranking works is tough. But why not simplify the entire 15 year ball of wax for those without a grasp of Messrs. Brin and Page, their systems and methods, and the wrapper software glued on the core engine. read more6 Actionable On-Page SEO Techniques for Better Search Ranking From different reputable sources and SEO's professionals. The list of what is known as Google 200 ranking signals or factors have emerged over the years. This has created lots of buzz in the SEO industry. Many SEO experts claimed to have discovered the ... read moreWriting high quality content for long tail keywords Whether it's because of RankBrain or lesser covered algorithm updates, Google is now the best it's ever been at ... The tools that we'll look at in this section are primarily geared towards SEO, though they can also show you the kinds of things ... read more

How Google Will Shift SEO in 2016 This year has started off with a bang as Google ... explained in any real terms, it has most certainly set the tone for the year ahead. These types of unannounced updates have long been the bane of nearly every SEO expert's existence. When this sort ... read moreHow to Generate 75% More Social Media Traffic When You're Not Popular Basically, an expert posts a thread and ... can easily get thousands of followers. This Semantic Search & SEO collection has 115,377 followers: Here's how to get started using Google+. 1. Log in using your Google account. If you're already signed ... read moreSEO, the Semantic Web and Information Discovery What is the Semantic ... I knew an SEO that was basically livid when Google began providing answers to questions directly in the search results, rather than click through to a website where that user could be sent down some sort of conversion pathway. read moreHow LSI Keywords Will Skyrocket Your Traffic (Without A Single Link!) Are you paying enough attention to your on-page SEO? I bet you've done your homework ... But you don't have to browse all of them in Google or Wikipedia and try to become semantics experts. As Cyrus Shepard, ex-Mozzer, puts it: Keep in mind these ... read moreBuilding your SEO strategy in 2017: what's most important? "Based on consultations with a couple of experts (Paul Berger and Per Enge), I did a different type of calculation, based on the Quadratic Mean," Enge explained ... hundreds of Google ranking factors, and they may be useful to your SEO efforts ... read moreSemantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015 I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference ... nor am I an expert. I do however think it's worth mentioning a few that come in use very frequently within the context of semantic keyword research and ... read moreWeighting the Clusters of Ranking Factors in Google's Algorithm - Whiteboard Friday One of my favorite questions that we ask in our ranking factors survey, which happens every two years and goes out to a number of SEO experts. This year, 128 SEO experts responded, sort ... think Google is using topic modeling algorithms or semantic ... read more

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Source: #Google #SEMantics Sort of Explained by an #SEO Expert