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Thursday, January 5, 2017
Is Linkbuilding Important In 2017?
Is Linkbuilding Important In 2017? 2017 is here and Search Engine Optimization (SEO) is still considered one of the most cost effective inbound marketing methods for websites. SEO is an umbrella term for onsite and offsite optimization tactics to improve the search engine visibility of ... read more5 Killer SEO Posts that You Can Apply on Your Blog This 2017 That's why it's important to think ahead and start preparing for your SEO game plan this coming 2017. However, your strategy should ... set the groundwork that affects the direction of link-building and content optimization. And to keep your keyword ... read moreSEO Trends: What Does SEO in 2017 Look Like? Keywords are important, no doubt ... the quality of content will also improve in 2017 as reputed publications won't accept bad content. If your link-building strategy is akin to getting ten blog links to websites with a Domain Authority (DA) of 30 ... read moreVideo SEO Tips to Get the Most from your WordPress Videos in 2017 The other and most important piece is getting the traffic you attract to ... Great videos provide amazing results for video SEO, link building and brand awareness. Case in point is the Dollar Shave Club video that went viral a while ago, and now earns ... read moreFuture of SEO: How SEO Will Shape Up in 2017 We are on the verge of welcoming 2017 and there won't be any other better time to ... I have read an article in way back at 2012 on Moz "The Death of Link Building and Rebirth of Link Earning". That was the time when Goggle had launched penguin ... read more59 Marketing Posts You Probably Missed in 2016 (and Need to Read) This case study from SimilarWeb provided more proof of the importance of monitoring the pages you have ... If you're in need of advanced link building inspiration, look no further. Jon Cooper's resource from 2012 has always been my go-to when I need ... read moreStrategies for Effective Link Building: Magnificent Marketing Presents a New Webinar with Expert SEO Advice Austin, TX (PRWEB) January 05, 2017 - Magnificent Marketing -- a content marketing ... and the two discuss the importance of link building and cover the following topics: Magnificent Marketing is your full-service content marketing agency that will take ... read more5 Guides to Boost Your Online Marketing Skills In this comprehensive guide to SEO, Neil Patel breaks down every aspect of what's important for online business and brands ... data and keyword research, link building and more. Website Optimization Guide To build a successful website, blog or online ... read moreLink Building Tips You Should Use in 2017 When it comes to SEO, link building is a very important part of the process. This is more so when considering the simple fact that search engines will gauge the value of your website based on the websites it links to or gets links from. This is what has ... read moreTop Link Building Tips for SEO Success in 2017 Despite what some people believe neither SEO nor link building is dead. They are both very much alive and kicking. SEO seems dead to only those people who have not been successful in adapting to the dynamic and constantly changing rules and increased needs ... read more
Source: Is Linkbuilding Important In 2017?
Source: Is Linkbuilding Important In 2017?
Wednesday, January 4, 2017
5 Tips to Improve Google SERP & Boost Website Traffic
You may be wondering why most of your competitors are enjoying high-profit margins as compared to your business. You may also be wondering why your business is stagnant in that you do the same things every day. The number of customers is reducing or not increasing. Several reasons can be attributed to these challenges. One of the reasons is the failure to update your website with the current advanced algorithms, tips, and guidelines suggested by Google to webmasters from time to time. This obviously leads to poor search visibility and reduced traffic on your business website. It is evident that if you want to boost your sales and revenues by increasing traffic to your website, you must follow all the guidelines set by Google. In this article, let us highlight and discuss Top 5 Ways to Improve Google SERP and Boost Website Traffic to generate maximum business sales and increase revenues.1. WordPress
The first step to boosting your business capabilities is through understandin g its weaknesses, strengths, opportunities, and threats. If you do not figure out what is that thing or limit that is holding your website back, you will not be able to make it more efficient in the future.
For you to learn how you can outperform your competitors, rank better in the search, reduce your business bounce rate and increase traffic, then you must use the WordPress services for your business websites. The WordPress together with Internet Marketing and SEO analyzes your website. All you have to do is to put your website in the jury to find out what could be limiting the visibility of your search in Google. If the limits can be enhanced, seek the website enhancements.
2. Content Marketing
Content Marketing is one of the incredible ways to boost website traffic. Content Marketing, which can also be referred to as blogging, makes your website having a better ranking than other business. The success of the online business depends on the nature of the content. A well-written and informative content engages your visitors and the customers. It also shows your entrepreneurial creativity. This obviously retains the loyalty of existing customers and attracts more visitors to your website. This generates a competitive atmosphere.
As mentioned above, content marketing can have a great impact on the ranking and visibility of your website. The Google by itself gives you an opportunity for updating your content regularly according to the changing needs of your customers. It also provides you with a chance of showing case your new services. It is said that blogs as compared to websites, generate four times more customers. For this reason, you cannot ignore content marketing with the current advanced information age and expect to boost your online business. For a unique and creative content you might use EduBirdie, where the great content is created.
3. Affiliate Marketing
The affiliate programs are there to boost what we refer to as affiliate marketing. Affiliate marketing is one of the incredible online marketing strategies that is very resourceful to any business. It not only attracts new customers but also enhances your business coverage and hence increases sales. In the case you are currently operating an ecommerce; affiliate marketing is an ideal marketing strategy for boosting your traffic. It is evident that when your business' website traffic is boosted, it builds the backlinks, which in return also increase the sales.
4. Link Building
The Search Engine Optimization (SEO) is one of the strategies that is known to boost the traffic and sales of business. However, SEO depends highly on link building. Link building makes your website popular by getting other links other than ordinary links pointing to your business website.
When it comes to back linking, there are various types of links. For example, the backlinks which ensure that your website has more links pointing to it. In other words, your website has links from different websites that either point to your blog comments, forums or resource pages. This strategy is time-consuming, but its results are undeniable.
5. The Press Release Services
Many online tools and services offer the press release distribution services to individuals and most importantly to businesses. You may be wondering how this service operates. When you want to compose a press release for your business, these online tools and services generates the press release based on what you want to convey.
The press release is a resourceful strategy when it comes to building backlinks of high quality and in creating business links diversity. It commands authority and trust to your business email or profile backlink. It does this by posting your website content on a famous media sites and distribution channels such as Comtex, LexisNexis, and associated press. This boosts the popularity and sales of your business.
Source: 5 Tips to Improve Google SERP & Boost Website Traffic
Do You Need an #SEO Agency for Your Ecommerce Store?
Do You Need an SEO Agency for Your Ecommerce Store? Given the highly competitive nature of eCommerce, ranking highly on Google is an absolute necessity. After all, it's been proven few search engine users go beyond the first page of results when conducting searches. While SEO can be something of a tedious ... read more7 Signs Your SEO Agency Isn't Working for You ... t expect a full day of SEO training if you haven't contracted for training, but you most definitely need to understand the what, why, and how of the actions your agency is recommending you take. No news. Do you frequently read about SEO news and ... read moreThe Definitive Guide To Ecommerce Search Engine Optimization If you want to ... desperately in need of your product, but they won't know what to do next. A great ecommerce store with a catchy, bold call-to-action is Shoedazzle. Take a look: 6). Dealing with canonical tags: In ecommerce SEO, understanding ... read moreFreelancers, Here Are 8 Ideas For Building Additional Income Streams Or if you work in SEO, you can create, package and market your own keyword analysis tool. This will help you capture more of the DIY audience to supplement your income from contract clients. 6. Perform usability tests Businesses need usability tests for ... read moreEcommerce Website Dubai by Prism Trust in your online business! And for you, we can guarantee a complete and comprehensive User Friendly Management System. In addition to designing an attractive, intuitive user interface for your online store, Our Ecommerce ... Best SEO Agency in Dubai ... read moreHow to Make Your Business Competitive Going Into 2017 Also, if your website allows mobile viewing, you can optimize it for prospects to see and buy what you have in store. Invest in quality SEO Quality SEO is the ... This is especially the case for e-commerce businesses they need to sell to stay in the ... read moreIncreasing Your Ecommerce Website's Profitability Improve your SEO SEO and keywords are essential for boosting your ecommerce ... planet, you need to make sure that search engines are listing your products. Focus on 'conversion-oriented' keywords that will really help to drive traffic to your store. read moreTransitional Steps To Be Followed When Moving Your Store Online Once you take the decision to start your own e-commerce ... your online store. These are: 4 traditional steps while moving your online store: Moving your online store is traditionally a good step. But the question arises what do you need to know while ... read moreHow to Choose an Ecommerce SEO Agency: What to Look Out For You ... can do an exceptional job optimizing an ecommerce website. Cheaper options tend to employ folks with little or no SEO experience, which can be a huge waste of time and money on your part. Be extra cautious when considering a foreign agency and ... read moreHow to Crack Google Search Optimization for Your Unique Niche Here's what you need to know to get ... of the searches than an e-commerce page would unless, of course, you're searching for "cheap ejuice for sale." Yoast SEO is a great WordPress plugin that can scan your pages and posts for readability ... read more
Source: Do You Need an #SEO Agency for Your Ecommerce Store?
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Tuesday, January 3, 2017
MyThemeShop Schema : Best SEO Blog WordPress Theme
Schema is a fasted loading WordPress blogging theme by MyThemeShop. This is one of the top popular WordPress theme developed with SEO in mind. Therefore, you are going to get a light weight and fasted loading platform. Whether you need a review site, fashion blog or any type of journal, it works for all. We have tried to view Schema live demo and found excellent loading speed and clear typography style.
WooShop Theme Review : MyThemeShop
The theme has been coded for professional bloggers and content publishers in mind. So you are going to get best options to manage performance, readability, content presentation and much more.
This WordPress blogging theme is powered by only best typography and layout options. You are not going to see unnecessary graphics or color blocks which may affect loading speed or reading experience. The theme has it's own custom options panel having many tabs to manage performance, homepage sections, layouts, single post and everything. The options panel allows you to manage custom homepage where you can not only display latest posts but also add featured category sections.
Hence, visitors can see latest post in list view style as well as featured posts from selected category area. Apart from that, Schema WordPress theme has performance related options which loads contents only when you are scrolling. That means, you can easily impress search engines by showing great speed. The default homepage shows latest posts with featured images and excerpt.
But you can also shift to "Minimal" homepage style which just shows featured post title and excerpt. No images are used in minimal style to add more speed in page loading process. The theme offers variety of custom options for styling, layouts, performance and readability. So you don't have to use other plugins to manage website.
You can pick any color style, typography style, background patterns, header style and other stuff with MyThemeShop Schema options panel. The theme is popular among bloggers community as it is fully focused on contents and SEO. The regular updates keep adding more power to this theme and fixes all bugs that were found after release.
The header let's you add banner, custom logo, tag-line, menus, social links and widgets. So you are getting full control on navigation system and entire header. The header offers optional "Floating Mode" for menu section so user can see menu links while scrolling over page. The theme offers sidebar and footer widget blocks to display all best categories, latest posts, Adsense / Affiliate banners and other details.
Schema WordPress theme is loved by many affiliate marketers and Adsense bloggers because it has many banner spots. You are going to get in-Post ad banners which let's you display banner on the top and bottom of articles. The single post also provides other engaging features like Breadcrumbs, Related posts, Social sharing buttons and more.
The responsive design prepares it to work anywhere on small mobile and all screen types. The dynamic responsive mode can adapt to all type of portrait and landscape layouts. Hence, user can easily browse menu links, photos, videos and also read article contents easily. It has special Ad-Management panel so you just have to insert code and enable desired ad sections.
So there is no need to use other ads management plugins. If you choose right ad-spots then you can surely earn good revenue from your blog. MyThemeShop Schema theme is powered by modern design which keeps visitors focused on contents only. For SEO needs, it offers Rich Snippets support so that google can easily identify your contents types : e.g. Reviews to display star ratings in SERP.
Before we go on conclusion, I want to tell you that Schema has custom widgets collection. So bloggers can instantly insert Ad-banners, Categories, Featured posts, Custom text/links on footer and sidebar. It also offers Export/Import features so you can save custom settings and apply them on your blogs in future. Other features includes translation support, Pagination options, font icons collection, unlimited backgrounds, Custom CSS box and more.
We recommend all WordPress bloggers and authors to use Schema as their blog template. This theme has been rated by number one blogging theme by us any many expert reviewers. It has all features that is required to improve performance, content presentation and content management.
MyThemeShop – Schema Theme : Click for Demo & Price
Source: MyThemeShop Schema : Best SEO Blog WordPress Theme
7 #SEO Tools That Will Rock 2017
7 SEO Tools That Will Rock 2017 I'm no stranger to SEO tools, having tried countless number of tools in the past few years. Since I deal with numerous clients with SEO requirements at my inbound agency, I'm always open to experiment with new tools or revisit some of the old tools ... read more7 White Hat SEO Techniques to Double Traffic in 2017 That's right—keyword research is still important in 2017. With Google providing less KW data all the time, two of the largest SEO tool providers, Moz and Ahrefs, have developed and improved KW tools hoping to fill the void. However, the way one goes ... read more7 New Year's Resolutions For SEO In 2017 We're drawing a close to 2016, and getting ready for 2017, and as marketers ... There are tons of tools available online to help you measure, analyze, and understand your SEO efforts—most of which are free or inexpensive. There's no excuse not ... read moreThe Beginner's Guide to SEO: How to Increase Website Traffic In 2017 So are you ready to increase your website traffic in 2017? Let's jump into the ultimate beginner's guide to SEO without much ado. As I said, SEO is a huge ocean and you can't dive into it without having access to the right tools. Yes, there are ... read moreDo You Know the 7 Factors That Will Matter in Marketing in 2017? New data visualization tools have been released in the last few years and virtually every company will want to use them in 2017. Anyone ignoring their value ... demographic on a topic of personal interest. 7. Dense Content Will Become Essential to Cut ... read moreSeo trend in 2017 Personal branding can Become an SEO Secret ... however in 2017, we tend to may even see a shift to even more app favoritism. It's timely for apps to be commutation ancient websites altogether, however this might be another step down that path. 7. read more2017 Digital Marketing Predictions From 24 Marketing Experts 2016 was a great year with a lot of new features and tools that were launched by ... social media and SEO to drive traffic, generate leads, and convert those leads into sales. 2017 will see the continued increase in usage and prominence of video ... read moreGet School'd: Rock Your #Resolutions In 2017 Instead of painfully detoxing your way out of the "one-too-many-eggnog holidays", learn the tools to support the ... Odlum (Every Wednesday in 2017: $5 drop in classes, participants pay at the door. Yoga session 7:30-8:30am Start your New Year off ... read moreHappy Holidays from Pagely! WordPress Events and Conferences of 2017 ... SEO Tips for Agencies Out-of-the-box WordPress SEO functionality is definitely a debatable topic, so use these fundamental tips to help your clients rank higher in search engine results pages. Popular A/B ... read moreA Look Back at WordStream's Top 25 Stories of 2016 7 of the Best ... to have too many tools at your disposal. To close out this year's retrospective, Erin outlines six completely free Facebook marketing tools that can help you get even more out of your Facebook campaigns in 2017. If this year has been ... read more
Source: 7 #SEO Tools That Will Rock 2017
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Monday, January 2, 2017
Do Engagement Rates Affect Rankings? And Other Questions with Larry Kim
In one of our most popular webinars ever, Larry Kim — leading industry search nerd and CEO of Wordstream — presented surprising results from his 7 SEO experiments, which investigated engagement relationships, featured snippets, and more.
If you didn't hear the webinar, listen first! Download it now:
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Since we couldn't get to all your questions during webinar, Larry is answering a few more in this post.
Jump to your question of choice by clicking on the link:
Larry Kim: Obviously, there's a relationship – CTR and ranking are codependent variables. So if you only look at the extent to which a keyword beats or is beaten by the predicted CTR for a given position, you are essentially isolating the natural relationship between CTR and ranking in order to get a better picture of what's going on.
In summary: the more a search listing beats the expected CTR for a given position, the more likely it is to rank in a higher spot. If a listing's CTR is below the expected value, then it's more likely to occupy the lower spots on the SERP. You can read more about my findings and the metrics I used in this article.
2. It seems a bit "easier" to influence CTR when you can use phrases such as "jaw-dropping." How do you recommend testing more "aggressive" title CTAs for more "boring" industries, page-purposes, or topics?Larry Kim: Its always a good idea to use emotional triggers and persona targeting to make more impactful headlines. Being in a boring industry is never an excuse for boring content. SEO is technically a pretty boring industry – except it's not. Why? There are tons of interesting personalities in our industry who have created lots of interesting content over the years.
For $50, you can create Google AdWords ads to test out 10 different headlines (at minimum). Whichever one has the highest CTR wins (if there's no clear winner, test out 10 more headlines). You can also check out this article for 11 ways to raise your CTR.
3. So would you argue the persuasiveness of your article's headline and content wins the day over cramming in keywords?Larry Kim: Yes! Google has evolved. The way people search has evolved. So evolve your tactics to match those changes. Don't be an SEO dinosaur! (or an SEO donkey!)
4. Are there different CTR curves for different search terms? How do you gauge what a standard CTR is for a particular keyword spot? Larry Kim: Yes, there are different CTR curves for different search terms.
I shared data for 1,000 different search terms for one website in one industry (Internet marketing). The curves vary dramatically based on the query niche. For example, shopping keywords usually have those huge shopping ads, which lowers organic CTR, because the shopping ads soak up 66% of the clicks. So in doing your analysis, benchmark your keyword performance relative to your own keyword portfolio.
5. Regarding Facebook engagement vs. Google CTR: are you saying the two aren't related?Larry Kim: Your Facebook engagement rate and Google CTR aren't related. They're just showing the same thing: that you have engaging content! The same emotions that make people want to click on SERP listings also make people want to share and click on stuff in the Facebook News Feed.
Both Google and Facebook employ machine-learning enabled algorithms that dramatically reward high engagement content with dramatically increased visibility. For more information, see this article.
As an aside for those of you who asked about how to find your Facebook engagement data and Google CTR, you can download post engagement data from Facebook Insights, and your Google CTR is in your Google Search Console, under "Search Traffic," and then "Search Analytics." (click "CTR")
6. Does time on page matter independent of page length? Would it be beneficial to write longer content that would increase your viewer's time on page?Larry Kim: It's not the time on page that matters as much as dwell time. If you have short content, that satisfies the user query – and if the user doesn't hit "back" to the SERP, you're OK.
Larry Kim: Organic search engagement would just impact organic search rankings. Though you obviously can get indirect benefits from having good overall engagement from other channels.
For example, people who visit your site after clicking on a paid social ad might later search for you and, because they know you, stay on your site/page longer.
8. Do you test meta descriptions?Larry Kim: Yes, I've done this experiment but haven't published it anywhere yet. If a ranking change happens as a result of having a catchier meta description, then it's reasonable to conclude that the CTR is impacting rank.
9. Are you saying that black hat SEO is becoming less relevant and that content is becoming more important in achieving better user engagement in the future? This would make a large part of SEO less effective in the future.Larry Kim: Black hat SEO is generally a dumb strategy if you're serious about building a profitable business or brand. Sure, plenty of people have had success with black hat stuff (and some still are in certain industries), but it's a lot harder to do nowadays.
Also, I'd disagree that black hat is a "large part" of SEO. SEO = great/useful/inspirational content + fast/optimized site + good user experience + integrated with other channels (social, PPC (search and social), display/re-targeting, email, etc.).
Even today though, many sites have managed to "fly under the radar" by having high "link authority" and cranking out keyword-rich crap. The new engagement-based ranking factors can see through this kind of rank-inflation.
10. Sometimes a bounce rate is a good thing. For example, if you find the info you are looking for immediately you would navigate away from the page quickly. Why should that hurt your ranking?Larry Kim: It depends how you're defining a "bounce." If someone leaves your site after viewing one of your pages, but then returns to the Google SERP and then clicks on one, two, or three other pages from that query, that wouldn't be good. You don't have that info – only Google does. And that's a signal that they didn't find the info they were looking for.
There are a lot of variables in play here. But Google has tons of engagement data about your site and your competitors. If your engagement rate doesn't meet a minimum threshold for your query type, it will hurt you. On the other end, beating the minimum bounce rate threshold won't give you any "bonus points."
11. What's your best advice for getting snippets on up-and-coming technologies and regulations that DON'T have a lot of thought leaders?Larry Kim: Figure out the questions people have in your industry (what is/are, how are/to, why, etc.). Google is looking for "snippable" pieces of content, so you should write in sentences that are clear and concise, but also optimize your pages so you have great engagement metrics (CTR, dwell time, etc.). You can get more advice here on how to be chosen for featured snippets.
Source: Do Engagement Rates Affect Rankings? And Other Questions with Larry Kim
How to do Image Optimization for better #SEO?
How to do Image Optimization for better SEO? Image optimization is an important part of On-Page SEO. And if you are not doing the Image optimization then I think that it the biggest mistake you are doing as an online marketer. I have some questions like: Are you using images for your content? read moreHow to Crack Google Search Optimization for Your Unique Niche Although it may feel like every keyword already has hundreds of thousands of competitive results, you can still push through the crowd and rise to the top if you understand how to apply SEO fundamentals ... engine optimization tactics do you use to rank ... read moreVideo SEO Tips to Get the Most from your WordPress Videos in 2017 While these stats are impressive, what does this have to do ... SEO by Yoast WordPress SEO: Ranking Higher in Search Engines The key takeaway from the above posts is SEO extends far beyond plain text SEO. You should optimize your text, images, videos ... read more7 Ways to Refresh Your Marketing with an Image Makeover in 2017 Plus, you can take this opportunity to make sure that your website's images are optimized images for both desktop and mobile and that they are marked up properly for maximum SEO benefit ... your business continues to do. For example, adding more recent ... read moreThe Ultimate Guide to App Store Optimization for Localized Apps As you've guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO ... text and images should be primed to gain more visibility. What does more visibility lead to? Greater downloads. What do more downloads mean? read moreOn-Page SEO: A Simplified Guide to Getting it Right So let's get into a few ways to optimize your content to deliver better on-page SEO ... But a quicker way to do this is by using the aforementioned WP-Meta SEO. This plugin has a section for image optimization. Add the title and the alt-text into ... read moreThe Beginner's Guide to SEO: How to Increase Website Traffic In 2017 SEMrush: I've been using this SEO tool for over 2 years and not only I tripled my overall search traffic but also the website sales. This is a MUST have tool for anyone who is serious about getting better ... optimize your URL for search engine. How to ... read more8 SEO Myths to Leave Behind in 2017 Excluding image optimization will prevent your website's SEO from being the best it can be ... Therefore, if you do what Google tells you to do, your customers will have a better user experience, and that reflects positively on you. read moreSEO Optimization Tips: Step by Step Guide on How to Write a SEO Optimized Article They write the best of them, they try to choose topics their audience would love, they do all they ... not an SEO-stuffed turkey. Here are a couple of rules you need to remember about when writing an SEO optimized post: SEO optimization might seem to ... read more
Source: How to do Image Optimization for better #SEO?
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