When is a search engine not a search engine? When it’s #Google, says the EU

When is a search engine not a search engine? When it's Google, says the EU (Image by Ervins Strauhmanis via Flickr, some rights reserved) So Google doesn't, in fact, index all websites in principle. But does any search engine? So far, no – and that's the biggest irony of the EU's new 'search engine definition'; there ... read moreFrance Fines Google Over Right to be Forgotten France's Commission Nationale de l'Informatique et des Libertés, or CNIL, said Thursday that the search engine had ... from all Google sites when the searcher is in France—but not if the searcher is in Germany or outside the EU. read more

The Incredible Stupidity Of Investigating Google For Acting Like A Search Engine Google points you to its own shopping search rather than a competing shopping search engine ... EU statement says it will investigate allegations in both Google's editorial and paid results. The statement stresses that it's just an investigation, not ... read moreNew search engine from Waterfox founder aims to take a punch at Google Last month, the EU accused Google of cheating competitors by ... jaded by the corporate West Coast alternatives," says Taylor. "We want to be a disruptive force. "As a search engine we're not seeking to make money out of PPC, which is the primary ... read moreNew Facebook Search Engine In The Works, Should Google Worry? We've written about the major opportunities Facebook has to make a big play in the search engine market and go head-to-head with Google several times in the past, and this news does very little to convince us this is not a ... the report says they didn ... read moreThere is no "right to be forgotten" by search engines, says top EU court advisor The senior advisor to Europe's top court said Tuesday that Google is not ... "right to be forgotten" under the current data protection laws. In a formal opinion to the European Court of Justice (ECJ), Advocate General Niilo Jääskinen wrote that search ... read moreHow artificial intelligence is transforming the legal profession "While unstructured data represents the lion's share of a company's data, for years lawyers have been stuck with antiquated tools that focus primarily or solely on Boolean search ... Engine program. "We derive structure from chaos," says Ravn ... read moreFrench body fines Google over 'right to be forgotten' The fine follows a judgment by the EU's highest court in May 2014 which created a right to be forgotten - allowing people to seek the deletion of links on search engines ... Google.com. "Contrary to what Google says, delisting on all extensions does not ... read moreGoogle says Amazon biggest search engine rival Berlin (AFP) - Google boss Eric Schmidt said Monday his company's biggest competition as a search engine came from e-commerce giant Amazon, not from its traditional rivals ... Google has been locked in battle with EU regulators who say it will face ... read moreYour Privacy Is Now At Risk From Search Engines -- Even If The Law Says Otherwise In fact, the incident that spurred the EU ruling was the 1998 auction of a repossessed property on which the owner could not make payments, and which still appeared in search results ... on a server crawled by Google or another engine's spiders. read more

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Source: When is a search engine not a search engine? When it's #Google, says the EU

Does an SEO Audit Have to Be So Painful?

The word "audit" may have one of the worst reputations in the entirety of the English language. It's a word that we've come to associate with something being terribly wrong—if you're auditing something, it is with the implied expectation of finding an illegal or detrimental error. So, except for a few gung-ho IRS employees, we cringe and shudder and avoid the word wherever possible.

In many ways, this continues to be the case for marketers when it comes to conducting an SEO audit. It's an arduous process, and one that promises tedious tweaks (who doesn't love going back to optimize months of blog posts?) or large-scale website restructuring. But it remains a necessity regardless, and marketers must find themselves buried in reams of web content or the depths of Google's Webmaster Tools.

But what if an SEO audit could be just as powerful a tool for brand storytelling as the videos, blogs, and experiences regularly used as a part of your brand's messaging?

Foundational Creativity

Some elements of SEO review are unavoidable. There is a cold calculation to search bans or penalties, unresponsive design, long load times, and a whole host of other technical metrics that doesn't leave much (if any) room for neglect. As a result of this, it can be easy to treat SEO auditing with the same demeanor. But throughout the audit process, there are places for both technological improvement and creative expression. The question for marketers shouldn't ever just be, "How can I improve my site's performance," but rather, "how can I improve my site's ability to tell our story?" The answers to this question will frequently come to 301 and 302 redirects or site speed.

But just as frequently, it can bring marketers to a more creative approach to content, organization, and presentation. How does the flow of your website mimic your brand's voice? Are your keywords intended to drive visibility or promote an aesthetic (or both)? What if your meta content had a personality all on its own?

Get rid of the idea that SEO audits have to be entirely technical. Optimizing can—and should be—creative.

Key Tone > Keywords

Keyword research is one of the clearest places where creativity can enter into your SEO process, if you allow yourself to think about the process slightly backward. Typically, after identifying the keywords they're hoping to capture, marketers can either choose to 1.) create content on a topic surrounding that keyword or 2.) find creative ways of making those keywords fit the topics they are already creating content for. As result, when reevaluating keyword research, it's not uncommon to find oneself going through page by page to tweak what keywords you're hitting.

While a tried and true method, this frequently results in a highly narrow focus in targeting. This is typically good for high-ranking SERPS, but tends to limit both what sort of keywords you use, and by extension the sort of content your brand puts out.

If your only goal with keywords is to drive conversions through landing pages, your brand's ability to tell a story will only ever go as far as the sale—a realization that even the most financially-savvy brands have begun to figure out. There is a place for this sort of content, typically in spaces where you can capture a lot of traffic at low cost, but this shouldn't be the whole of your brand's story. High-competition, high-cost keywords that are normally ignored can actually present a great place to aim for authentic content: While other brands are using these keywords to try and sell, your brand can be taking advantage of them to earn trust or present a little vulnerability. Likewise, low-traffic, low-cost words might indicate a space where you can create a unique niche for your brand—a safe space to be more experimental and exploratory in the sort of conversations your brand has.

Once you've developed content to cover each quadrant of the matrix, you can begin thinking about how to organize your site in such a way that the user experience mimics the sort of conversation your user first engaged with. Do users who are brought in by personal, authentic content find themselves dumped onto a landing page just a couple clicks later, or is there other content put in front of them that allows them to continue the experience? Or alternatively (and perhaps more powerfully) how can you make every page the user sees—whether informative, onboarding, or otherwise—fit the tone you welcomed them in with? It is in this combination of SEO organization and human-oriented content that brands will find their most engaging sweet spot.

And of course, once you're set up, you can use content auditing and standard technical SEO auditing to measure how your new content has affected your page's visibility and engagement, and then adjust from there.

Keep it Human

Audit is a horrible word. It so effectively strips away all of our confidence in work already done, while implying a technical sterility of process that is, understandably, unappealing for many marketers. But this doesn't have to be the case for your brand. SEO review (see, that sounds so much better) can be a vital place to find creative opportunities for your brand that engage users on a personal level, rather than just winning them over with brute visibility. With a crowd of Internet users who are growing savvier to the tricks of marketers every day, this will continue to be a growing need for marketers who want to actually engage, rather than just be seen.

Interested in other ways to make your website tell your story? Brush up on your Webmaster Tools skills with this free eBook.

Source: Does an SEO Audit Have to Be So Painful?

Rank Ranger provides free search intelligence data

Rank Ranger, the SaaS SEO Platform company, has launched its free Google SERP Features Tools.

Researchers and online marketers are granted free access to big search intelligence data.

In analyzing Google´s search engine results pages (SERPs) in 44 countries, the Google SERP Features Search Intelligence Tool monitors 500K keywords thereby providing a prolific and comprehensive view of Google´s commitment to improving user experience. By doing so, this free tool presents the ability to monitor the frequency and trend data related to the presence of SERP elements such as Answer Boxes, Featured Snippets, and Knowledge Panels.

By employing the Google SERP Features Global Search Intelligence Tool, marketing analysts and researchers are afforded insight into the overall trends of Google SERPs. Beyond country-specific in-depth analysis, the tool provides a global performance perspective providing the ability to compare and contrast SERP trends across the globe.

Founded in 2009, Rank Ranger offers a wide range of software features and development services designed to standardize management and reporting for the digital marketing world by filling the need for a comprehensive online marketing platform capable of tracking & monitoring campaign data, integrated with 3rd party software and services, providing fully personalized and customized reporting, 100 percent white label automated reports and a branded web interface.

Source: Rank Ranger provides free search intelligence data

#Google tests displaying #Review snippets in the local 3-pack

Google tests displaying review snippets in the local 3-pack Google is testing adding an additional line of text on some of the local packs you see in the web search results. When Google shows local results in the main search results, they often now come in a 3-pack. Sometimes Google shows review stars but now ... read moreNew: Google Review Snippets In Local Pack Pete Meyers posted on Twitter a new test Google is conducting in the local pack. Google is showing review snippets on some of the local results directly under the address of the snippet. Here is a screen shot from Pete: I personally cannot replicate it but ... read more

Fantastical 2.2 for OS X review: More maturity and integration with Exchange Fantastical's makers, Flexibits, brought a kind of snippet of Fantastical to OS X in its 1.0 ... which prompted updated reviews for both versions. In 2.1, Fantastical interleaved reminders that have a date or date and time set in the graphical calendar ... read moreGoogle's Semantic Web Push: Rich Snippets Usage Growing At the Semantic Technology conference in San Francisco today, Google gave an update of its rich snippets initiative – which adds extra information to Google search results. For example, showing restaurant review ratings ... such as video, local ... read moreGoogle SUX Google is continually experimenting with new ways to take your data and display it in their results and on their site. Wait Google has a site? OK, just kidding, but whether site links, rich snippets ... reviews the link takes us to the new slick G+ Local ... read moreMassive Google Changes Severely Impacts Local SEO Gone is the local 7 pack and instead we now see a blended organic page with the top sites for local terms displaying their address and even a small thumbnail in addition to the traditional title tag and meta description snippet. One of the other major ... read moreGoogle's "In-Depth Articles" Search Result Trial Illustrates Why Brands Should Integrate PR and SEO More Effectively, Says Punch Communications LONDON, UNITED KINGDOM--(Marketwired - Jun 13, 2013) - Recently Google has been testing a new rich snippet in its result pages ... Mexican restaurants', not only did local results and maps come up, but links to reviews and news articles were also displayed ... read moreGoogle Just Revealed A Bunch Of New Shopping Features 3 Product queries that include 'reviews' or 'recommendations' are also increasingly common, so we're showing new product review cards with product ratings and snippets ... information." Google is also going to start showing more local inventory ads ... read moreGoogle's $6 Billion Miscalculation on the EU For example, when someone in a European city searched for the best restaurants, nearby dentists, or airplane flights, Google linked to its own maps and other services instead of displaying links ... into the markets for local search, maps, images, travel ... read more

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Source: #Google tests displaying #Review snippets in the local 3-pack

New #Google Search feature can teach #Kids learn animal sounds

New Google Search feature can teach kids learn animal sounds Apart from the animal sounds, another feature lets you directly vote in a contest by a simple search on the Google search engine. Google Search has implemented a new feature to help you teach kids what sounds animals make. Google is now offering a tool ... read moreGoogle Search can now teach your kids animal sounds Google Search can do many wondrous things: set up a reminder item, imitate a metronome, show (reasonably) accurate weather predictions...or play animal sounds. Yes, it's a new feature that can help teach your kids about the sounds of animals. There are 19 ... read more

Now, you can teach your kids about animal sounds using Google search! New Delhi: Yes, it's a new feature that can help teach your kids about the sounds of animals. A new interactive feature in Google search is helping kids learn what sounds animals make. For instance, when users search for animal noises, the search engine ... read moreGoogle can now teach your kids animal sounds The multinational technology company has created a new interactive feature which aims to help kids ... to learn animal sounds, it might be fun for anyone else who just wants to play with the new capability Google Search has inherited. Google Search can ... read moreGoogle's new feature will enable to teach your children about different animal sounds Search engine giant Google has just introduced a couple of new features to its Chrome browser, one of it will enable parents to teach children ... be helpful for kids to learn and understand better with images along with sounds of the animals. read moreGoogle search can now teach you animal sounds Using the Internet to teach your kids about the world can be hit or miss in terms of appropriate content, but a new feature ... many children learn the sounds of animals. Google didn't make a big announcement connected to the feature, but a post on its ... read moreTeach your kids animal sounds with Google Search New York: Internet giant Google has released a new feature, Google Search, that will enable parents to teach children ... of animals, their names and a sample of what sound do they make,according to a media report. Alternatively, you can also search ... read moreGoogle can teach your kids animal sounds; Here's how to use it Animal Sounds work on Android and iOS devices as well as web. Google has introduced a new feature to Search called animal sounds. Users can use the feature by either talking to Google app on smartphones or typing questions like, "What sound does the duck ... read moreYour Child Can now Learn Animal Sounds From Google Google has introduced a new feature that enables parents to teach children ... search for "animal noises" on Google returns illustrations of animals, their names and a sample of what sound do they make, Mashable tech website reported. Alternatively ... read moreNow learn animal sounds with this new Google feature NEW YORK: Internet giant Google has released a new feature that will enable parents to teach children ... of animals, their names and a sample of what sound do they make, Mashable tech website reported. Alternatively, you can also search for something ... read more

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Source: New #Google Search feature can teach #Kids learn animal sounds

Rank Ranger Announces Google SERP Features Tools

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Source: Rank Ranger Announces Google SERP Features Tools

#Google's Paul Haahr On Patents For Learning #SEO

Google's Paul Haahr On Patents For Learning SEO Google's Paul Haahr, a lead ranking engineer at Google for 14+ years, had a nice conversation with the SEO community yesterday on Twitter. It all started with a tweet from @Tony_DWM and it went into how sometimes trying to learn SEO tips from Google ... read moreRobots are Going to Make Our Lives So Much Better, If We Can Get Over Ourselves We Don't Understand What Our A.I. Is Doing To end on a weird note that may signal the coming onset of SkyNet and the destruction of humanity, Google doesn't fully understand its new search engine algorithm RankBrain. Google's Paul Haahr, one of the company ... read more

Driverless Cars -- Part 4: How Google Wins Kodak, for example, failed because it allowed core patents in ... of profits for Google. This series draws from research for The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups, coauthored with Paul B. Carroll. To learn more, visit the ... read moreThrowing Google at the book Earlier this year, the company started scanning books at libraries, and on Nov. 3 launched an elegant beta version of its book search engine — but ... the way we understand, and learn about, the world around us. A loss for Google would echo throughout ... read moreGoogle Antitrust Suit Said to Be Urged by FTC Staffers Separately, the FTC is considering a second lawsuit against Google for misusing patent protections to block rivals ... studied whether the operator of the world's most popular search engine increases advertising rates for competitors and makes it ... read moreEntrepreneurs learn to pitch their ideas at Aspen Glen event It hopes to get $3 million to expand the management team, boost marketing and search engine ... Paul Kulas has tremendous experience in telecommunications. He invented caller ID spoofing, and his skip tracing software is on the first page of Google search. read moreMeet Ness, the Pandora for restaurant recommendations On Thursday, Ness launched its debut iOS app, a "personal search engine" that aims to provide ... of former engineers at Apple (s AAPL), Google (s GOOG), Ning, and Palantir with specialties in applied machine learning, natural language processing ... read moreThe Next Disruptors So spotting the next disruptors ... Google, is search. And the fastest-growing segment is video. San Francisco-based Blinkx believes that by putting them together, it can create a business that is greater than the sum of its parts. Blinkx is a video search ... read moreGoogle Panda Update: Lack of Consistency on Quality? Our thinking is that the more sides of the story we hear, the more webmasters and content producers will be able to learn from it. With that, we had a conversation with Paul ... this whole Google search quality thing is that Google has a patent application ... read moreCRM Idol 2011: The Reviews Continue #2B SplendidCRM was founded in 2005 by Paul Rony and a group of fellow engineers looking ... with is their enterprise-wide search capability which is a phonetics based search engine designed to overcome misspelling and poor data entry. It searches their ... read more

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Source: #Google's Paul Haahr On Patents For Learning #SEO