SEO News roundup July 2017

Let's get straight into the news this month in July. All the changes Google is making to its search engine have one thing in common: mobile.

Mobile-first index news

John Mueller, a Webmaster Trend Analyst at Google, discussed how the mobile-first index might be rolled out in a Webmaster hangout on YouTube at the end of June. What he said left many in the SEO community slightly worried.

"When Google rolls out mobile-first indexing, they will look at sites individually and switch over the sites which are ready for mobile-first before sites which are not ready."

"Google won't notify sites when they have been switched over to mobile-first indexing, but will consider sending messages via Search Console to help with any issues."

The reason why so many SEOs are concerned is because Google could flick a switch and suddenly a competitor within the SERPs is given more of an advantage over others. This is because at the moment Google bases all its rankings off desktop content, even when a user is on a mobile device.

If Google decided to switch a website to the new mobile-first index and base rankings off the mobile content, while competitors have their rankings based off desktop content, it could give the mobile-first indexed website more of an advantage.

While this volatility is happening within the search results due to the switch and some websites benefit, Google won't even tell webmasters what is going on. Which is very frustrating if you're relying on your website for sales and revenue. It's also no secret that Google ranking engineers prefer brands over smaller website owners, so it could be that Google gives brands a boost when it's switching to the mobile-first index.

Of course, Googlers may do a U-turn and alert everyone of the switch to the mobile-first index. They've given webmasters an update when Penguin 4 became part of the core algorithm and when rolling out the interstitials penalty in January 2017.

As we mentioned in the June SEO news update, the safest thing to do to get ready for the Google mobile-first index is to go responsive. If your mobile website is still on a m. subdomain then we strongly recommend moving to a responsive website.

If you're still unsure of how to make a mobile SEO-friendly site, then I'd recommend reading how to make a website mobile friendly by Andrew Parker (Head of SEO at Branded3).

Dictionary cards get a search box

Google has officially rolled out a search box within dictionary cards, as you can see from the screenshots for the keyword "spread betting".

The search bar also tries to predict a user's query while they type.

This now means that for any definition keyword, a user can now search within the dictionary card and won't need to do another search. This feature makes sense from Google's point of view as it keeps users on their search result pages and helps answer a user's question. As you can see from the screenshots, the search bar is quite prominent on mobile devices.

From a SEO point of view, this could impact on click-through rate (CTR) from organic results as users don't have to visit a website to get an answer to a question. Again, if we take the example from the screenshots, the keyword "spread betting" could be a high traffic driving keyword for organic search but many users might just stop at the definition card.

This new dictionary card search feature might also mean a missed opportunity for businesses who rank for "spread betting" and wish to retarget display ads to users who show an interest in spread betting.

For now, the dictionary card is only appearing for keywords which Google thinks you are asking for a definition. However, we strongly recommend monitoring your keywords to identify if Google is displaying a dictionary card and the impact these features have on your organic CTR performance.

New mobile sitelinks design

Google officially rolled out the new sitelinks design carousel on mobile devices. Instead of the traditional desktop design, users can now scroll through sitelinks on a mobile device.

Interestingly this change has not been rolled out for branded keywords. It could be that Google will be testing a new design for branded keyword sitelinks on mobile devices.

Instant Search removed from Google

Google has removed the Instant Search feature from its Search product. For those of you who are not aware of what Instant Search was, it was a feature that autocompleted a user's search for them within the search bar.

Image source: http://www.independent.co.uk/

This removal was noticed by Dan Shure and Barry Schwartze of Search Engine Land, who got in touch with the search engine giant. A Google spokesperson told Search Engine Land:

"We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices."

– Google Spokesperson

When you type on both desktop and mobile you will only see suggestions related to the search query you type into Google. As the Google spokesperson said this has been done to improve the mobile experience on Google. Now a user must tap and select a suggestion they want rather than have a search be autocompleted for them.

Branded3's Director of Search talks more about Google Instant Search.

Google.com to add 'news feed'

Google is adding a Facebook-style news feed to it's homepage on Google.com, which will provide users with a more personalised experience based on what they have searched for historically.

Image source: BBC

This is an obvious move to compete with Facebook, one of its biggest rivals, as the content and newsfeed is a big threat to users using Google (and displaying ads to users).

The news feature will be rolling out in the US first and users will be able to "follow" a search result to make their news feed more relevant.

Image source: BBC

If you use the Google Search app on a Android or iOS smartphone then you'll be familiar with the news feed style layout. It seems Google has been using this as a test to how users interact with this style of news feed and wants to bring it to Google.com.

If this personalised news feed is rolled out globally, the ability for users to follow topics or keyword sets within Google's Search product might need to be incorporated into your SEO strategy.

Accelerated Mobile Page news in Q3

Accelerated Mobile Pages or AMP is a bit of a debated topic in the SEO community. No matter what you think of AMP, you can't deny the hard work that the engineers on the AMP project are putting in to make it work.

The engineers recently announced some of the long-term features coming to AMP pages. These include:

Client-side sorting, filters and date pickers for e-commerce pages

A revamped sidebar component that has the ability to change display format based on the width of the viewport for those wanting more responsive AMP

The ability to embed content in AMP

Video analytics support

Better ad targeting.

For further information read their latest blog post on new features and visit the AMP roadmap once in a while.

Google boosts AMP internationally

Rank Ranger recently noticed a spike in the number of AMP pages being displayed in News Cards in Google across multiple international markets.

The SEO platform also noticed a spike in the number of AMP results on page 1 of Google for German, Norway and Taiwan markets.

Either Google is rolling out AMP across different international markets or webmasters are beginning to adopt AMP in these markets. Whichever it is, it seems AMP is getting more adoption overseas.

Twitter begins to link to Accelerated Mobile Pages (AMP)

Twitter has begun to link to AMP pages within its native Android and iOS apps, which is moving referral traffic away from standard mobile web pages and toward Accelerated Mobile Pages.

Twitter hasn't made any official announcements about this switch and it is unclear whether the rollout is 100% complete according to Search Engine Land.

Image source: http://searchengineland.com

Above is a graph that shows the increase in traffic from AMP referral traffic from Relay Media. To quote Barb Palser about the graph:

"This graph shows the growth in Twitter traffic to AMP content among the national and local news publishers using Relay Media, Inc.'s AMP converter. (Disclosure: Relay Media is my employer.) Twitter referrals grew from less than 1 percent of AMP sessions in December 2016 to more than 12 percent at the end of June, when Twitter expanded AMP links from its mobile web app to its Android and iOS apps."

-Barb Palser Head of Product for Relay Media, Inc

What's really interesting is Twitter do not need permission to link to a publisher's AMP resources, as they can be accessed by the public. Barb Palser also notes that Twitter is choosing to link to the publisher's AMP URLs instead of the Google cached version. This might cause a bit of a headache for your digital analytics team.

At SearchLeeds, Jon Myers, the Chief Growth Officer at DeepCrawl, actually did a talk on the complications of the mobile-first index and different pages for mobile and desktop. So, although Twitter may be improving the mobile experience for users, if the AMP resources are not technically setup correctly to be discovered by Google it could cause a headache for publishers.

In addition, if Twitter and other platforms link to AMP resources it means that in the future Google Search might not be the only source of traffic for AMP resources. If other platforms choose to link to AMP pages as well, to improve the mobile experience of the user, then this means that webmasters who share a lot of content via social media platforms might need to also think about AMP.

If you want to understand what AMP is all about, I'd recommend reading what AMP actually is and the benefits of implementing it by Mat McCorry a Search Strategist at Branded3.

Other interesting news in July

Google pushing further changes to holiday search results – http://searchengineland.com/google-adds-vacation-rentals-filter-hotel-search-results-279576

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads but bad for SEO – http://searchengineland.com/study-impact-google-removing-right-side-ads-2-million-searches-279353

All of Google's Recent Changes to the Mobile SERP – http://www.wordstream.com/blog/ws/2017/07/27/google-mobile-serp

Google My Business and messaging – http://searchengineland.com/google-begins-rolling-messaging-feature-within-google-business-278790

Reserve with Google – https://www.blog.google/products/maps/reserve-google-summer-bookin-happens-so-fast/

Helping people in a crisis – https://www.blog.google/products/search/helping-people-crisis/

Source: SEO News roundup July 2017

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5 Essential #Blog Foundations for Strong #SEO

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Why This Metric Is More Important Than Keyword Ranking

People obsess over keyword rankings.

They're not satisfied until their brand reigns supreme at the top.

But what if I were to tell you that your ranking doesn't matter (as much) anymore?

What if I told you there was a better, faster, and easier way to dominate search engine result pages (SERPs) without directly trying to increase your position?

Would you believe me?

Over the last few months, new data has emerged that suggests this is not just possible but it's also probably occurring as you read this.

And best of all, it might only take a few minutes to start seeing the new results pour in.

I'm going to give you five simple tips to start using to instantly increase the number of visits you're getting from search engines.

But first, you need to understand how this new hack works.

How click-through rate affects your ranking

There are over 200 ranking factors that determine where you show up on search engine result pages (SERPs).

You know most of the big ones, like high-quality backlinks, long-tail keywords, and on-page optimization like your title tags and meta tags. All of these are very specific and have a direct effect on your Google rankings.

However, in recent years, Google has started to expand on the factors it takes into consideration. It now considers things like page speed, on-site user behavior, and possibly even your SERP click-through rate (CTR).

What does that mean exactly?

Let's say you currently rank in the fourth position on Google. But for some reason (which we'll dive into later), your CTR is higher than the websites ranking above you.

Over the past few months, many online marketers have noticed that this might have the power to actually reshuffle the rankings to place you above them.

That's not how it worked historically.

For example, this graph has seemingly been around forever in one form or another. It describes the CTR you can expect based on your SERP rank or position.

Unsurprisingly, the top few get the most clicks. The first position dominates everyone, while those toward the bottom of the page have to split the scraps.

Now, if that looks like an old screenshot above, that's because it is old. This graph and concept date back over the past 5 to 10 years.

Today, things aren't so simple and clean-cut, even though the same trend line appears (with click-through rate heavily weighted toward the first few positions).

The latest evolution, where CTR is starting to influence rank, has been noted and confirmed (at least as a correlating factor) by several different people.

For starters, here's Danny Sullivan picking up the fact that Google even admitted to using click data to help quantify and refine the results you see show up in the first few positions.

Then late last year, AJ Kohn put together the most convincing argument that all but confirmed his own theory on the subject:

"The evidence suggests that Google does use click-through rate as a ranking signal. Or, more specifically, Google uses click data as an implicit form of feedback to re-rank and improve search results."

He even quoted a former Google Engineer, Edmond Lau, who corroborated these findings.

Basically, Edmond all but admitted that popular stuff (which received more clicks) would naturally rise over the boring stuff (that received fewer clicks).

The idea is to create a feedback loop that helps Google learn and iterate on the fly.

Now, whether your rank is tied directly to CTR isn't the point here. It seems like everyone can agree that it does play some role. There's just no consensus (as of yet) on how much of a determining factor it is.

However, that's not the important point.

Instead, the key thing here is that cold-hard data is saying you can influence your CTR to outperform those ranking above you.

Here's how it works.

How to get more search traffic in fewer than 5 minutes (without moving positions)

RankBrain is Google's latest algorithm evolution, and it introduces artificial intelligence into the mix.

It essentially learns on the fly, teaching itself new things based on the patterns and trends playing out in front of it.

Many times, it will be forced to rate and rank pages that might have little to no other quality signals (like no backlinks). So how is it supposed to properly rank those?

According to Larry Kim from WordStream, your CTR is the best predictor of engagement and relevance (because it shows exactly what people are and aren't interested in).

To confirm this theory, he pulled 1,000 keywords from his own WordStream.com Google Search Console account and found the following click-through rate averages by rank:

Basically, this graph is saying that some first-position results might have a ~55% CTR while others will only hit ~7% CTR.

Think about that for a moment.

The sites enjoy the same exact position on Google, and yet one result might be getting the vast majority of clicks, while the other is barely getting any at all!

This means that, if you're not getting those clicks in the first position, people are skipping down for some reason to use other results, instead.

Crazy, right?!

The data essentially says that "You can increase clicks by as much as 5x or even 6x by identifying your crappiest keyword donkeys and making them better."

Here's why that's important.

Take a look at this SERP analysis and tell me what jumps out at you:

Check out PolicyGenius in the sixth position. Now, it's an awesome site.

But there's no way it's ever going to beat out the stiff competition it faces:

State Farm

Liberty Mutual

Geico

MetLife

Progressive

Each one of those is a multi-hundred million (or billion?) dollar company. They spend more on offline ads than PolicyGenius can ever dream of.

Not to mention, PolicyGenius' Page and Domain Authority is about half that of those behemoths.

So just get rid of the idea now. They'll never, ever, ever outrank them.

But this new data suggests they don't have to.

If they were able to focus on increasing their SERP CTR, instead, they could literally steal market share from right under the competition's nose.

One might take you months (if not years) of hard work to do, while the other will set you back anywhere from five minutes to half a day.

Sounds like a good bet, right?

Here are five tips to get started with that can provide an instant SERP CTR boost.

5 tips to increase your SERP click-through rates

You don't have that much space on a SERP to work with. For example, there's a short headline and a description area that's a tiny bit longer.

So that means there are only a few things you can realistically change to improve your SERP CTR.

Here are five of my favorite tactics you should try out first.

Tip #1. Title tags

Historically, this is what an 'optimized' title tag might look something like:

Long-Tail Keywords | NeilPatel.com

NeilPatel.com – Long-Tail Keywords

Or some other variation of the primary keyword and your brand name.

Instead of that, Directive Consulting recommends you start by ditching your brand name and using parenthesis to insert a more "clickable title."

For example, you'll notice that its new headline now sticks out from the other two on this page, which still clings to the old 'optimized' tactic.

This means you should include benefits or elements of your value proposition within a headline (exactly like you'd do with an AdWords ad, for example).

Here's another example when you search for "how to write a resume."

The key here is to understand what people are specifically looking for (e.g. the intent behind each query) and then see if you can answer it the best.

Easy enough, right?!

All you're doing is changing a single word or two, and it can already have a huge impact.

But you can also double down by writing better headlines that force people to click on them. Here's how.

Tip #2. Write better headlines.

You just saw the power that a one or two-word fix can make. Now imagine that you restructure the entire headline to focus on clicks specifically (and not just classic keyword stuffing).

For example, the Directive Consulting example referenced "case studies" on a page about SEO services. But why?

The company is overcoming a potential rejection right off the bat. It's appealing to the emotional side of people that ultimately sways what happens.

For example, we (humans) are still largely controlled by the 'old brain' according to Neuromarketing. This is the same brain that's motivated by fight or flight.

The best way to attack this old brain head-on is through power words, which are evocative, punchy, and persuading.

One of the power words to lead with in your title, according to an in-depth analysis from Buffer, is the word "New." It's like the shiny thing that catches our attention.

Check out this example to see the effect:

If you were to Google this very topic,  the phrase [New Data] suggests that the page might confirm or deny everything you know about the topic. It's sure to captivate your attention first.

This example also gets extra credit for the question-based headline. A MarketingExperiments.com study showed that headlines that contain questions have the power to increase CTR by as much as 36%.

Otherwise, if that doesn't work, you can always go negative.

Outbrain ran its own study, finding that negative headlines have the power to outperform positive ones with a 69% CTR lift.

For example, let's say you want to know whether all rice is gluten-free or not. You run a quick search and see that, while the first two positions are decent, the harsh language in the third one catches your eye first.

"Dangers? What dangers?!" you ask. And then you click.

Tip #3. Make yourself (appear) hyper local.

Here's another PPC tactic that still works on the organic side, too.

A test from Engine Ready showed that phone numbers with local area codes outperform toll-free ones when it comes to increasing conversions.

In other words, just by making your business or web presence seem local (even if you aren't), you have the power to drastically improve someone's perception (and apparently, attention).

This finding was also backed up by client data from KlientBoost, that showed that the probability of a phone call will double (or more) if you use a local area code.

So yes, you can add phone numbers to your title tag or description (if you're trying to drive more phone leads). But otherwise, think about how you can capitalize on the same idea.

Here's what I mean.

When consumers search for "CPAs" around tax time, who do most of them want?  Someone local!

First, this person needs to know the unique tax issues in that state. But otherwise, people want to do business with people close to them.

So adding city names and addresses to your title tags and descriptions is an easy hack to piggyback on the conversion tests shown above.

Tip #4. Improve the user engagement metrics on each page.

We already touched on how user-engagement metrics (like time on site, bounce rate, etc.) can influence search results.

Basically, when a searcher spends more time on your web page, Google infers that the user is interested in your content (and that the content does a good job of answering that person's search query).

Conversely, a page with a high exit or bounce rate communicates the opposite conclusion. Google assumes that searchers aren't finding what they're looking for, so they leave to pull up another result.

The reasons can vary. You might need to serve up personalized landing pages, for instance, that help the user feel more connected to the content.

For example, Larry Kim showed an example from his site that has a 52.17% CTR from SERPs. Even more importantly, visitors spend an average of 24 minutes on this page!

This page doesn't even reportedly have an exact keyword match, and yet it's completely dominating the SERP by monopolizing people's clicks.

In other words, optimizing your titles and descriptions are just one side of the coin. Improving the page content to keep people around longer and better answer their queries can also help you slowly creep up in the rankings.

Otherwise, you risk running into this common problem.

As we saw earlier, ranking #1 for a keyword doesn't matter if everyone's passing over you to click on other results further down the page. Similarly, pulling in a ton of search traffic and visitors is fruitless if the vast majority of those people are 'pogo sticking' back to Google to find something else.

Slowly but surely, you will get dropped down the SERPs.

So here's how to find which pages on your website are performing well (and which aren't).

Log in to Google Analytics and click on "Behavior" in the left-hand side menu. Then click the "Site Content" drop-down menu and go to "All Pages."

This will help you pull up the top content on your site (usually sorted by Pageviews by default).

Now, look over to the right-hand side of your screen for the Bounce Rate and % Exit to see which pages are losing visitors almost as quickly as they're bringing them in.

Once again, go back to user intent. What is someone looking for on this page, and how can you improve it to provide them with an answer that's easier to understand or more thorough?

Tip #5. 'Seed' your brand to increase search visibility and CTR.

This final tip can be used in combination with all of the tips above.

"People who are familiar with your brand are 2x more likely to click through and to convert," according to WordStream's data.

Running ad campaigns to increase brand exposure can help increase the number of people who know or recognize who you are, giving your brand a head start when it comes time to transform that brand awareness into a higher SERP CTR.

Retargeting ads are also relatively inexpensive compared to other ad types. You can consistently run campaigns through Remarketing Lists for Search Ads (RLSA) or custom audiences, knowing that you'll be able to reap the rewards down the road.

You can even combine these tactics with content distribution platforms like Outbrain. For example, you might be able to boost site visits for less than a dollar.

It sounds great until you realize that the vast majority of those people are going to leave your site without ever giving your logo a second glance.

But that's OK if you already plan on following up with retargeting campaigns.

This way you can slowly nurture leads across multiple channels so that, when the time comes for them to start searching for competitive, long-tail keywords about your products or services, your name will stick out above the rest.

Conclusion

Everyone wants to rank #1 for their product and service keywords.

Unfortunately, the vast majority of businesses never will for various reasons.

Maybe the keyword is too competitive, and you're going up against the top competitors in your space. Maybe your site's relatively new, so it might take years to be recognized as an industry leader.

All of that sounds disheartening. Perk up, though, because new data and research suggest that your position on the page has less to do with what percentage of clicks you'll get than you might think.

Today, you can optimize your SERP CTR with a few simple tweaks to the headline and description areas. Then you can combine those strategies with other tactics, such as optimizing site behavior or creating strategic ad campaigns to build brand awareness.

So, while there might be a few other competitors ranking above you, it doesn't matter if you're getting all of their clicks!

What tips do you use to increase the number of people who're clicking on your website instead of your competitors'?

Source: Why This Metric Is More Important Than Keyword Ranking

16 #SEO FAQs Beginners Struggle To Understand [info#Graphics]

16 SEO FAQs Beginners Struggle To Understand [infographics] 16 SEO FAQs Beginners struggle to understand. SEO is constantly changing, which can make it a lot harder to get a grasp of what the search engines are really looking for. Especially for beginners, this makes it tricky to know where even to start. read more16 SEO FAQs We Still Struggle to Understand for Better Search Ranking and companies should try to do as much as they can to keep on the good side of a search engine and increase their rankings. This infographic from SEOjury answers some of the most often asked questions about SEO that many still struggle to understand. read more33 Incredible Lead Generation Ideas 16. PR the 2014 Way: Position your product as the solution ... 20. Content Pillars: "The Beginner's Guide to SEO" on the MOZ blog is the single piece of content that's generated the most leads for them all-time. This content pillar is so large ... read more

103 Resources For Becoming a Pinterest Expert 13 Fun Facts About Pinterest Users [Infographic] – An infographic that shares some data behind the people using Pinterest. One surprising statistics: Almost 16 minutes ... or Want to Read – A good article that covers some of the FAQ's about Pinterest ... read moreWhat is the best book on mobile marketing / mobile strategy? Keyword research is the foundation of SEO. If you fail to do it ... when forming your app strategy. 12. FAQ Regarding Apps and Marketing – If you're a beginner and thinking about launching a mobile app, read this article with common questions and ... read more101 Must-Read Growth Hacking Guides for Ecommerce Startups Definitive Guide to Ecommerce Shipping and Fulfillment Now that you have read Shopify's Beginner's Guide ... from other websites, SEO doesn't need to be difficult for them. If you are among the many who continue to struggle with Magento SEO, then ... read more8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day No matter what stories you've read on different blogs ... So without further ado, here are 8 proven ways to monetize a blog that generates fewer than 1,000 visitors per day: If you're looking for a way to start making money within the shortest ... read moreThe Beginner's Guide to Technical SEO Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Want to master your skill in SEO? Download this quick beginner's guide to technical SEO ... To learn more, read this guide ... read moreSEO Summit 2017: A Recap was SEO Summit 2017's first speaker. His presentation entitled "A No-Nonsense Approach to Digital Marketing" gave the audience a view on the Carlo's decorated career in Digital Marketing, and how people can effectively understand Digital Marketing. read more31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing 16. How To Create East, Yet Actionable, Content Marketing Personas Creating personas allows you to understand exactly who needs ... encounter in the online marketing world. 21. The Beginner's Guide To SEO This comprehensive guide, written by myself ... read more

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Source: 16 #SEO FAQs Beginners Struggle To Understand [info#Graphics]

Real Benefits of Using AMP in SEO

Search Engine Marketing, SEO

The world has become digital and making your online presence stronger has become the need of the hour. While putting resources into mobile streamlining for your site is a great idea; it is not sufficient enough to remain at the top. In such case, any leading SEO company in Los Angeles can help you with AMP, also called Accelerated Mobile Pages.

It's nothing new that smartphone users spend hours of their day on their devices and they positively won't explore your business or content if your interface is moderate stacking, awkward, and not touch-friendly.

Accelerated Mobile Pages (AMP) is a venture of Google that takes advantage of open-source technical aspects. It advances speed and convenience for online visitors while enabling you to maintain the trustworthiness of the matter you need to include.

Using AMP in SEO means instead of requiring your group to work out the specialized elements of your page, it promotes your content through a current page setting that is intended to build speed and lessen stacking time on smartphones.

Essentially, every article will be seen through a stripped-down HTML standard page, promptly accessible to users in a circular arrangement, conspicuously included at the highest point of most versatile search pages.

That being stated, AMP isn't reasonable for each page. Or maybe, as it is currently, it is implied for article distributers who need to convey their content to the users rapidly. Along these lines, specialized details are set by the AMP framework. Given so, you'll have somewhat restricted utilization of different elements, for example, Javascript – a fundamental segment for page components like web shapes.

Benefits of using AMP in SEO:

While AMP pages advance the responsive user experience, it can likewise be a tremendous advantage for your overall marketing and SEO strategy. The following are the main reasons for which it is popular among SEO agencies in Los Angeles and all over the world:

The most compelling motivation of using AMP content as an SEO help is on the grounds that these pages appear on the Google News Carousels.

In this manner, being included as an AMP page implies more consideration over the search engine. You can be certain that as an ever increasing number of organizations join in to distribute their content digitally, the more vital it will be for you to be on the AMP arrange in order to become more visible.

Stacking time is a central point in affecting anyone's SERP positioning. Apart from it, your normal smartphone user won't sit tight for over six seconds for a page to stack. As a result, what you need is a speedier page that takes hardly 1-2 seconds to load. Note that the higher you rank the more visible your content becomes.

Not just will speed have your visitors remaining on your page for more, it will likewise help in diminishing your overall bounce rate. While it may not be the most imperative variable for SEO ranking, a low bounce rate is an approval for the web search engines that your pages offer what they say and that your intended audience is able to find them easily.

You can rely on AMP for your articles, blogs, and rest of the content. Pages that are using AMP for SEO rank comparatively higher in search engines.

Source: Real Benefits of Using AMP in SEO

#SEO Strategies: Gaining a Lead on Your Competitors through Mobile Optimization

SEO Strategies: Gaining a Lead on Your Competitors through Mobile Optimization In 2016, mobile finally surpassed desktop to become the top device people use to access the Internet. It had been a long time coming. As early as 2015, Google revealed that searches done on mobile exceeded those done on other devices. There's no doubt ... read moreHow I Run Content Marketing (and You Should Too) I used content to learn more about how to master mobile app marketing, and then when I wanted to learn more about B2B lead generation. It was through content ... the more advanced your competitors are with their content marketing, the harder you have ... read more5 SEO Challenges Business Owners Will Face In 2015 Optimizing properly for local SEO While nearly every business has an SEO strategy of sorts, local SEO optimization is still being underutilized by many businesses and brands. The fact is that 50% of mobile ... gain inbound links, increase your search ... read more

This Week: Mobile Optimization, Email Marketing, and Efficient Content Production We're also looking at how to drive qualified leads with LinkedIn, and tips to optimize your site for mobile. Your business will change over time — which is why it's important to ensure that your SEO strategy ... to your site and gain the exposure ... read moreHow to Do SEO for a Tiny Five Page WordPress Website Interestingly, it's equally as tough to do SEO for a super tiny site. It sounds like a paradox, but both tiny and huge sites present their own sets of challenges. With small sites, it's hard to gain ... mobile theme for mobile visitors to your ... read moreSEO Lead Generation – A Growing List Of New Strategies & Tips You can target these prospects through giveaways like a free ebook on SEO tips or build an online tool to audit their websites. Make sure to capture emails of your website visitors who want to access these lead magnets so that you can reach out to them ... read moreGrowth Hacking Strategies For Conversion Rate Optimization If you're feeling unhappy with your current conversion rates, or are just looking for a way to improve them even more, here are a few growth hacks to help you gain that upwards ... get found. Mobile optimization + local SEO is powerful stuff. read moreHow Competitive Analysis Leads To A Better B2B SEO Program The fact that none of the competition had truly explored mobile optimization was surprising ... initiatives also illustrated a clear opportunity to gain ground by providing a revised focus on SEO initiatives. It shouldn't be a surprise the level ... read moreSEO Audit Essentials in 2017 #semrushchat To walk you through the essentials of performing a technical SEO audit of your ... will gain no conversions. Redirect chains. A redirect chain is a series of redirects that go from the initial URL to the destination URL. Redirect chains lead to ... read morePost Penguin 2.0 Local SEO Strategies for Small Business Small regional businesses could gain from an ... customers shift to your competitors to do business if they are not happy with the mobile experience of your website. Along with mobile version of the website, consistent local SEO strategy is also important ... read more

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4 Tips to Improve Your Content Marketing Strategy for SEO

You know, contrary to common belief, a content strategy is more than just blogging. Many other content types could successfully drive visibility, traffic, and revenue.

Similarly, creating content for SEO involves a lot more than researching popular, relevant keywords or topics. In this post, I'll share four ideas for delivering a successful content strategy aimed to increase search visibility when you deliver content based on your audience's intent.

Intrigued what they are? Then keep on reading.

Idea 1. Research Your Audience But Also, The Competition

I'm sure you know this already: To deliver a successful content strategy, you first need to discover what's actually going to engage the target audience. Problems, challenges, pain points, and questions your audience asks online provide you with the insight about the topics you should focus on.

And as it turns out, finding those out isn't as difficult as it may seem.

For one, you can find a plethora of this information online. Sites like Quora or Yahoo! Answers give you an opportunity to discover the exact problems your audience struggles with.

Industry-specific communities, forums or newsletters allow you to uncover hot topics your audience ponders about right now.

And researching the most popular content on the blogs your audience frequents could also point you in the right direction.

And then, there's the competitive research.

Analyzing competitors content marketing strategies allows you to quickly identify the content that delivered results for them. And in turn, reduce the trial and error you'd have to go through to achieve similar results.

From most popular keywords, topics, to promotional strategies, researching competitors' content will help you quickly build a solid foundation for your strategy.

What's more, doing so is actually quite simple. Tools like seoClarity allow you to complete practically every type of competitive research from one place. From analyzing content gaps, identifying your competitor's most popular keywords to discovering questions your audience asks.

Idea 2. Target the Right Search Intent

The information we seek (and search phrases we use to find it) change, depending on our current search intent. For example, when planning to buy the Surface device, we'll type "Buy Surface tablet" into the search box. However, if we're only considering whether to get the device, we might search for "Surface reviews", etc.

What goes with it, to deliver a successful strategy, you must create content topics and to target users with the relevant intent.

#1. Map content ideas to the right micro-moment

Typically, when planning a new series of content, you focus on either a specific product or pain paint your products help overcome. And so, as a starting point, map it to the four search intents: KNOW/DO, GO, and BUY.

This way, you'll ensure that you target all searchers interested in the topic, and present them with the most relevant information.

(Sample content map)

#2. Identify existing assets you could leverage

The chances are that you already have content that you could optimize to rank for those micro-moments. And leveraging it would help you speed up getting your brand in front of relevant search audiences. When assessing your content assets, pay attention to pages with the highest search traffic or rankings to identify low-hanging fruit. This is a screenshot from seoClarity's rank check tool that demonstrates our site's performance in search, but allows you to slice, dice and analyze the top pages by rank positions to easily discover opportunities.  

You also probably have existing content that you could be leveraged to earn Google's Answer Box, the "rank zero" on the SERP and the single answer to voice queries.

With Answer Box Opportunity, seoClarity can help find the keywords that generate answer box results and also provide information on which site and content types are ranking in the the featured snippet. By delivering or optimizing content that already exists there is an opportunity to earn that top spot.

#3. Leverage user-generated content to optimize and improve existing pages

It's already been proven that user-generated content can help boost rankings, and deliver more user-focused information. Here, take a look at a short clip from Michael DeHaven's Bazaarvoice presentation at Clarity'16 discussing one of his tests on the matter.

Idea 3. Mix Different Content Promotion Strategies

Although your goal might be to boost rankings and organic traffic, don't make the mistake of focusing on this single promotion channel only. Instead, use other content distribution strategies as well to drive traffic to your content.

And there is a number of reasons why:

For one, boosting the promotion of you content will help it rank faster.

It will also help generate more links quickly, particularly if you use strategies like outreach to generate interest from websites that could reference it.

Last but not least, given that many people might be seeking the answers you provide right now, promotion allows you to attract their attention right away, without having to wait for SEO to build.

What's more, some promotion strategies, such as social media marketing and paid social ads could help you test how much the audience engages with the content. And in doing so, improve its relevance, making it even more authoritative (in turn, increasing its chances to rank higher in search).

Idea 4. Test Based on the Data

I admit, testing anything after you've launched a content strategy would deliver hardly any satisfactory results. You simply lack the data to support any decisions regarding new initiatives to test. But once you gather enough information, you should start identifying new opportunities or ideas to boost your content's performance.

From testing new content ideas, topic categories, keywords, to updating the page layout, calls to action and much more, data can allow you to take the strategy to a whole new level. Many brands test not only the impact of their content but how to actually entice visitors to take action.

Drift, for example, tested whether removing lead capture forms would affect their conversions. Hubspot measured the impact of influencer outreach on website traffic. And that's just one of many tests they've conducted recently. In fact, Kieran Flanagan, Hubspot's VP of Marketing shared their methodology for planning and executing tests at the SaaStock conference last year.

Other companies identify top landing pages and optimize page layout to position the most important elements to generate a response. And then, they deploy changes based on those findings.

To conduct those tests, you need to have the data. That's why you should set up your Analytics to provide you with at least some insights beyond just page views and traffic sources.

Closing Thoughts

Although in principle content marketing may seem simple, it is slowly becoming an extremely competitive strategy. Simply publishing articles to a blog is hardly enough to attract and generate interest with content. By including other content types that match your audience's search intents, coupled with in-depth research and promotion, could give your strategy the much needed leverage to deliver the ROI you expect.

Want to learn more about how seoClarity works clients to help them drive search visibility and increase their content performance, schedule a demo here.

Source: 4 Tips to Improve Your Content Marketing Strategy for SEO

5 Steps to Optimizing Your #Website for #SEO

5 Steps to Optimizing Your Website for SEO Generating visitors from search engine results is big business. In fact, competition is fierce when it comes to gaining a high placement on the almighty Google search results. Even a website that covers a niche subject will find it hard to stand out from ... read more5 Ways to Up Your Content-Marketing Game Find out how to optimize your website to give your customers experiences that will ... the issues your clients and prospective customers face on a daily basis. Here are five ways to make content marketing work for you. 1. Craft quality content that ranks ... read more7 Easy Steps To Optimize Your Website For SEO It is also important to understand the difference between old SEO Versus new SEO strategies. Read on for some tips on how you can optimize your website ... visual media will also reduce your bounce rate and increase your time on site. 5. read more

5 Steps to Optimizing Your Website for Search Engines There are many helpful books and websites dedicated to the philosophy, science, and art of Search Engine Optimization (SEO). While these ... from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your ... read more5 steps to optimizing your site for Google's mobile-first index Here are five steps you can take to optimize your site for Google's mobile-first index ... So make sure that you don't hide them. SEO has really transitioned from a technical skill to an art. Today's SEO has to know and understand more than ... read moreSEO Checklist: 15 Steps to Optimize Your Website The following list is an SEO checklist of actions that you need to take to optimize your website for search engines ... you more segmented and targeted traffic from search engines. Step 5: Research your competitors' links Want to start a link-building ... read moreHow to Optimize Your Blog for SEO: 5 Steps Not convinced you need to optimize your blog for SEO ... all five necessary components: 5. Post previews to maximize the number of posts displayed on each page. If your website lacks any of these key elements, adding them can be an important step to ... read more5 Easy Steps to Optimize Your Wistia Video for SEO Here at Wistia, we've worked hard to ensure that our embed codes automatically optimize the videos on your site for search ... to optimize for video SEO. If you want to further affect your traffic acquisition, there are 5 simple steps that you need to ... read more5 Simple Steps To Improve Your Website's SEO Search engine optimization ... time solution to all your website woes. However, there are many SEO elements that you can fix yourself. You don't have to be an SEO expert to start getting your website on the right track. Here are 5 actions you can take ... read more5 Steps to Optimizing Your Website Here is a step-by-step overview of this entire SEO process and the steps to optimizing your website ... text links and associate the link text with your Web site, but they cannot do this for image links. 5. Continue building your site's reputation. read more

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Source: 5 Steps to Optimizing Your #Website for #SEO

How to Create an SEO Strategy for Modern Marketing

An SEO strategy helps brands position themselves within the digital ecosystem. A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user's needs and is easily found by prospective visitors.

Considering that 81% of customers and 94% of B2B buyers report using the internet when investigating a potential purchase, brands clearly understand the value of a strong online presence. Your SEO strategy should make up the cornerstone of this online presence. With 51% of the traffic arriving on your website coming from organic clicks, and about 60% of clicks going to sites in the top 3 spaces, the position and visibility of your site on the SERPs will have a dramatic impact on your ability to draw in new customers.

Over the past decade, SEO and digital marketing have become increasingly competitive. The amount of data in the digital ecosystem is projected to increase from 130 exabytes in 2015 to 40,000 in 2020. Content created by brands, and consumers themselves, has driven much of this data growth. The content creation process and output intensifies each passing year. A full 88% of B2B marketers now report that they use content marketing to drive their brands.

This exponentially increasing content competition means that brands need a clear SEO strategy to guide their campaigns and accurately measure the results.

The right strategy will be tailored to the unique needs of the business, maximizing resources and driving success.

The modern SEO strategy

As the digital ecosystem becomes more crowded, and therefore more competitive, the world of SEO has become increasingly complex and sophisticated. High rankings and strong positions can no longer be driven by guesswork and instincts. Instead, marketers generate these results through careful measurement and intentional actions. The modern SEO strategy must be data-driven and carefully planned and executed.

In a successful SEO strategy, organizations must have an intimate understanding of precisely who the campaign targets. They must know the pain points of their audience. Through keyword research, they can also uncover the topics and interests of their audience, enhancing their ability to create content that people want to read. The marketers working for these companies must also accurately target the user intent of their prospective visitors when they make particular queries, allowing them to create content that is highly relevant for the target audience.

It is important to also consider the different aspects of SEO. Brands that have a brick-and-mortar location will want to focus heavily on hyperlocal search, building out their Google My Business page and creating content around terms and topics targeted for those in their specific geographical area. On the other hand, organizations with an international audience should focus on a global strategy. This would include carefully constructing websites in the different languages to target these customers, working with speakers of the local language to ensure that everything is properly optimized for the local search engines, and using hreflang tags to make the target language and country clear..

Understanding user intent for SEO strategy

User intent has taken center stage for successful SEO strategies. Google has been pushing websites towards the idea of the micro-moment for several years now, encouraging developers to think about which of the four micro-moments fits their target audience best:

The I-want-to-go moment

The I-want-to-know moment

The I-want-to-do moment

The I-want-to-buy moment

The search engine giant has also been continually looking for ways to improve its SERP to better address the intent of the user. Depending upon the anticipated needs of the clients, certain SERPs will feature different types of content and displays, such as local 3-pack listings, Quick Answers, videos, images, or PPC ads.

To this push towards the improved understanding of user intent and creating a better user experience, brands must also consider the changes in how users interact with the internet. We have already seen the rise, and now dominance, of mobile usage. Voice search has followed behind at an impressive rate, with about 20% of mobile and android queries being performed through voice and 60% of voice search users reporting that they only started using the technology in the past twelve months.

These shifts in usage mean that brands must have the understanding of their users' browsing habits to respond appropriately. Mobile devices change the content display. Smaller screens limit the initial number of results seen. On a variety of voice-controlled devices, such as the increasingly popular personal assistants, results and answers do not come visually, and often the devices only provide one or two possibilities for responses. In other words, brands that rank number three for those particular queries will not be visible at all.

An SEO strategy must take these changes in usage into account to help the brand better understand how to optimize their content, where to focus their efforts, and the types of content that will hold the user's interest. For example, this might mean optimizing for Quick Answers on the queries where users will likely want fast, scannable results. It might also include developing Q&A or FAQ pages to address users on voice search. On local search, brands need to pay particularly close attention to mobile, and thus they will need to consider what they put in their PPC ads and how it mirrors what Google displays in the local 3-pack.

How do I create a better workflow and maximize SEO ROI? Find out here.

As brands better understand user intent, they will be able to use a variety of different types of content in their SEO strategy, including images, videos, infographics, and standard text content. The information can then be promoted to the right customers at the right moment.

Bringing in the technical side of an SEO strategy

In addition to properly aligning content with the targeted audience, brands can also not neglect the technical aspects of a SEO strategy. The goal of SEO is to help the right audience discover the content. In order to accomplish this, marketers must also consider their site construction, navigation, and markup.

Interlink site pages with other relevant content so that visitors who display interest in particular topics can then move on to other material that will also engage them. This will encourage visitors to move down the sales funnel.

It is also important to create a site taxonomy that allows visitors to reach their destination in as few clicks as possible. A shallow site taxonomy that organizes pages by topic, but keeps content no more than three clicks from the home page, is the ideal setup.

Sites that have an international audience should check their usage of hreflang tags. These tags ensure that Google properly matches the right version of the site with the right language and country. Without hreflang tags, sites can easily be mixed up in search results. Different countries, even if they speak the same language, will have their own slang and local information. For example, the Spanish-language version of the site intended for Spain versus the Spanish version intended for Mexico. Mixing up sites this way because of incorrect or blank hreflang tags can damage brand reputation. This disrupts the user experience and weakens the connection between the visitor and the brand.

Once sites have completed the optimization process with the rest of their site, they should also consider the role of schema markup in their site optimization. Schema provides search engines with additional information about the website, ensuring that the content is properly understood and listed where applicable. It can also help brands obtain rich answers on the Google SERP, such as placements in the Google Events feature or earning Quick Answers.

Your SEO strategy will help drive your organization and your content forward by making your material discoverable by the search engines and the visitors themselves. Developing an SEO strategy, however, requires careful forethought and planning. You must understand the pain points and interests of your target audience while creating content that both aligns with user intent and incorporates the latest best practices in technical SEO. Brands that master this balance find themselves rewarded with a strong, profitable marketing strategy.

Tags: By SEOs for SEOs
Source: How to Create an SEO Strategy for Modern Marketing

#SEO Strategies: Gaining a Lead on Your Competitors through Mobile Optimization

SEO Strategies: Gaining a Lead on Your Competitors through Mobile Optimization In 2016, mobile finally surpassed desktop to become the top device people use to access the Internet. It had been a long time coming. As early as 2015, Google revealed that searches done on mobile exceeded those done on other devices. There's no doubt ... read moreHow to Do SEO for a Tiny Five Page WordPress Website Interestingly, it's equally as tough to do SEO for a super tiny site. It sounds like a paradox, but both tiny and huge sites present their own sets of challenges. With small sites, it's hard to gain ... mobile theme for mobile visitors to your ... read more5 SEO Challenges Business Owners Will Face In 2015 Optimizing properly for local SEO While nearly every business has an SEO strategy of sorts, local SEO optimization is still being underutilized by many businesses and brands. The fact is that 50% of mobile ... gain inbound links, increase your search ... read more

This Week: Mobile Optimization, Email Marketing, and Efficient Content Production We're also looking at how to drive qualified leads with LinkedIn, and tips to optimize your site for mobile. Your business will change over time — which is why it's important to ensure that your SEO strategy ... to your site and gain the exposure ... read moreGrowth Hacking Strategies For Conversion Rate Optimization If you're feeling unhappy with your current conversion rates, or are just looking for a way to improve them even more, here are a few growth hacks to help you gain that upwards ... get found. Mobile optimization + local SEO is powerful stuff. read moreSEO Lead Generation – A Growing List Of New Strategies & Tips You can target these prospects through giveaways like a free ebook on SEO tips or build an online tool to audit their websites. Make sure to capture emails of your website visitors who want to access these lead magnets so that you can reach out to them ... read moreHow Competitive Analysis Leads To A Better B2B SEO Program The fact that none of the competition had truly explored mobile optimization was surprising ... initiatives also illustrated a clear opportunity to gain ground by providing a revised focus on SEO initiatives. It shouldn't be a surprise the level ... read moreSEO Audit Essentials in 2017 #semrushchat To walk you through the essentials of performing a technical SEO audit of your ... will gain no conversions. Redirect chains. A redirect chain is a series of redirects that go from the initial URL to the destination URL. Redirect chains lead to ... read morePost Penguin 2.0 Local SEO Strategies for Small Business Small regional businesses could gain from an ... customers shift to your competitors to do business if they are not happy with the mobile experience of your website. Along with mobile version of the website, consistent local SEO strategy is also important ... read moreYouTube Optimization: Guide To Channels, Videos & Strategy Here's my guide to YouTube optimization – for your ... SEO specialists use benchmarking and competitive analysis to improve campaigns. Pre-qualifying content and reverse engineering competitors ideas are essential parts of any successful content strategy. read more

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