A visibility on the SERP first as the sponsored ad and then as the regular listing, with highlights on the 3-pack, will qualify you to get the best local traffic.
(Newswire.net -- February 28, 2017) -- Minneapolis, MN --Do you want your local business to outperform its competitors? If you do, you need to start thinking about innovative marketing strategies that will help you reach your goals. If besides doing plain SEO and backlink building, you focus enough on local SEO, and utilize the best local keywords to highlight your region and specialty together, then success may beright at the door, and you may see your business appear in the Google 3-packs.
But if you are miles away from Google 3-packs, here is a smart way to deal with your promotion and local SEO. Instead of working day and night to find position in the Google 3-packs, which is again not the last word on Local SEO, you may try some pure organic ways which are crafted in the most suitable waysto boost your ranking on local search results.
Looking at the competition —try pure organic strategies
While it's true that getting placed in theGoogle 3-pack fetches your site the desired number of traffic, you should also note that it is becoming increasingly difficult for sites to get to that position. The tough competition and the number of new businesses in the race are the reason behind that, and you need to explore better and more effective ways to shine before your local target visitors.
It's not just that you are only fighting the competition for the 3-packs. It is also to be remembered that you are fighting the 4 sponsored ads which Google shows in each search results page. Hence, your competition to get viewed in a search result page is also with those 4 ads. In fact, now the sponsored ads get displayed in the 3-pack too, right before the first link on the pack, which challenges the visibility of your page even if you manage to get placed in the 3-pack.
The problem with the businesses is that they have a tunnel vision approach. This means they are focused on only one thing, one aim, or one vision. This makes them idle at working on other arenas which could have fetched them equally better results. Focusing all your energy on ranking in the 3-packs for local optimization may not be the best thing to do, when a little effort on other organicways can bring you great traffic. Here are a few tips that will help you get started:
Find out how competitors are appearing in the position where you want to be
There must be competitors that are giving the same service or product as you are, and are getting better traffic, more highlight, and a better visibility than you. If you can spot them, then the next job is to find out what exactly they are doing to get the limelight. The things you needto find out are the set of local keywords, which is bringing your competitor the desired SERP and traffic,and also the authority site links your competitor islatching on to for getting better ranking,credibility and traffic.
There are great tools to evaluate these things, and by using them, you may get a clear picture of how many backlinks your competitor has and where they are. You will also get to know why they are enjoying the Local traffic and ranking high.
Realize the importance of growing voice searches
There is a substantial difference between how you express yourself while writing and how you do it while being vocal. That is why search queries differ greatly when people are using voice search.The keyword which you are using for Local SEO may not be the same as what users would speak in to their phone while voice searching the same. The best way to find out is to speak it up on your own.
How would you look for a service when you are asking somebody rather than typing it on the computer? Use those same phrases for local SEO as keywords when you include the probability of voice searches for the local people to find you on the web and contact them.
With the increasing searches from mobiles on the go, and with the increasing integration of voice searches with major mobile manufacturers, your target visitors may search through mobile by simply speaking to the phone, which is unlikely in case of PC users.
The integration of "near me"
"Near me" searches form a strong pillar of local SEO. The tendency of users to search with keywords including this text is increasing every day. As result, the implementation of "near me" in any good keyword or phrase will fetch you better results in local rankings.
Ads will continue to dominate the web space, and if you believe you need a stronger and stable platform to shine in the SERP, you better take the three way route to the success. This includes organic SEO, good Local SEO, and also some SEM blendedtogether. This will complete your promotional efforts, and this extra push, brought in by the paid to click ads, will help you out. However, only ads will not do the job. Your credibility will be increased when visitors find your ad on the top followed by your site listed after the advertisement. This will imply that your presence is highlydominating, and that you did not only pay to get that position. To reach that goal, you have to shell out money as well as do all the hard work on organic and local SEO.
Finally
It is observed that people don't doubtthe quality if the brand or manufacturer is already a credible name. And your visibility on the SERP first as the sponsored ad and then as the regular listing, with highlights on the 3-pack, will qualify you to get the best local traffic.
Source: Vying for a Spot in Google 3 Pack?These Tips Will Help Your Local Business Beat Competitor
Voice search platforms now engage with natural conversational phrases by better interpreting meaning and context. PHOTO: Peggy and Marco Lachmann-Anke 
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