Saturday, April 30, 2016

#Microsoft won't let you #Google search from Cortana any more

Microsoft won't let you Google search from Cortana any more Microsoft is sick of people ignoring its home grown web browser and search engine, so it will no longer allow people to search using Google via Cortana in Windows 10 any more. Instead, any searches performed by Cortana will use Bing from within Windows 10 ... read moreCortana Won't Let You Search with Google in Windows 10 In what may come as no surprise, Microsoft won't let you use Cortana to perform a Google search anymore. While the digital assistant was capable of using a third-party search engine on Windows 10, the company announced this week that the "result is a ... read more

Microsoft Cortana won't work with third-party browsers anymore What Microsoft is essentially saying is that if you ... Cortana to quickly search on their favorite engine; something that won't be possible in Windows 10 beyond today. All in all, Microsoft's move is not all that surprising as its competitors; Apple and ... read moreMicrosoft limits the Cortana search box in Windows 10 to Bing and Edge only Once it takes effect on your Windows 10 computer, Cortana will no longer be able to serve up results from third-party search providers, like Google or Yahoo, nor take you to ... and it likely won't be the last. It's almost as if Microsoft is unhappy ... read moreCortana now restricted to Edge and Bing: It's the clicks, stupid Not anymore. Now if you ... Cortana, it will take place with Edge and use the Bing search engine -- period. The change was made on the back end in Microsoft's cloud, and there doesn't appear to be any way to circumvent it. Both Firefox and Google ... read moreSearch On Microsoft Cortana Blocked To Google, Firefox Now that you've set up Cortana and Office 365 integration, let's see ... for the ride anymore. Of course, all major search engines collect basic anonymous information about their users for basic ranking, insights and analytics. Microsoft can offer that ... read moreMicrosoft Blocks Third-Party Search Hacks in Cortana for Windows 10 The change happens in the cloud and won't ... Microsoft told me. Back in August 2015, I wrote about how a Firefox updated added the ability to circumvent Cortana's intended behavior and let you use your browser's default search engine—say, Google ... read moreHow Microsoft Cortana Improves Upon Siri and Google Now It is wise, then, to be skeptical of Cortana, a product that won't ship ... but like Google Now, it is also powered through the device search function. It contains what Microsoft terms a proactive canvas, which is the information it gives you based on ... read moreHow Google Now, Siri & Cortana Predict What You Want If you want to see more specific examples of predictions these tools can do, please see our other articles: The Amazing "Google Now" — When Google Searches Before You Think To Life With Cortana, Microsoft's Predictive Search Challenger To Google ... read moreMicrosoft Launches First Public Beta Of Cortana For Android Overall, Cortana on Android isn't all that different from the PC version. You can set reminders, search the web ... with Android phones (Google Play won't let us install it on our Nexus 7 and 9 tablets, for example). As Microsoft reiterated today ... read more

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Source: #Microsoft won't let you #Google search from Cortana any more

#Google Doodles #Celebrate 100th #Birthday of 'Father of Information Theory'

Google Doodles celebrate 100th Birthday of 'Father of Information Theory' Popular search engine giant Google celebrated the 100th birthday of Claude Shannon with a handsome interactive doodle. As a cryptographer for the USA government in World War II, Shannon developed the first unbreakable cipher. It's impossible to overstate ... read moreGoogle doodle honours father of information theory, Claude Shannnon on his 100th birthday Shannon is the one who earned the moniker 'father of information theory'. Today is Shannon's hundredth birthday, he was born on April 30, 1916 in Petoskey, Michigan. Google is honouring Shannon today with a doodle on its homepage in which he can be ... read more

Google Doodle celebrates 'father of information theory' Claude Shannon's 100th birthday Today's Google Doodle honours the 'father of information theory' – Claude Shannon. It would have been his hundredth birthday today. Born on this day in 1916, Shannon was an American mathematician, electrical engineer and cryptographer. Shannon was ... read moreGoogle marks 100th b'day of Claude Shannon, father of information theory Google is marking the 100th birthday of Claude Shannon, father of information theory, with a doodle dedicated to him. Shannon was an American mathematician, electrical engineer and cryptographer. As a cryptographer for the US government in World War II ... read moreGoogle doodle on father of information theory Claude Shannon's 100th bi Google is marking the 100th birthday of Claude Shannon, father of information theory, with a doodle dedicated to him. He is equally famous for founding the digital computer and digital circuit design theory in 1937, as a 21 year old student pursuing his ... read moreGoogle doodles on Claude Elwood Shannon's 100th birthday New York, Apr 30 : Popular search engine Google on Saturday celebrated American mathematician, electrical engineer, andcryptographer, who is known as "the father of information theory", Claude Elwood Shannon's 100 th birthday. Shannon was famous for having ... read moreGoogle Doodle celebrates 'father of information theory' Claude Shannon's 100th birthday Internet's search engine giant Google celebrates the 100th birthday of Claude Shannon, an American mathematician known as the father of information theory, with a lively interactive doodle. He had also contributed to cryptanalysis for national defense ... read moreClaude Shannon: Mathematician and cryptographer's 100th birthday marked with Google Doodle Internet's search engine giant Google celebrates the 100th birthday of Claude Shannon, an American mathematician known as the father of information theory, with a lively interactive doodle. So that wasn't just a metaphor from artist Nate Swinehart about ... read moreClaude Shannon Google Doodle marks mathematician and cryptographer's 100th birthday Dubbed "the father of information theory", Claude ... trumpet. The Google Doodle by artist Nate Swinehart celebrates the brilliance and lightheartedness of the father of modern communication on what would have been his 100th birthday. read moreClaude Shannon: The juggling father of the information age who coined the term 'bit' Claude Shannon is often described as the father ... information which relates to digital certainty: true or false, on or off, yes or no. Now to celebrate what would have been his 100th birthday, Shannon's work and life is celebrated with a Google Doodle ... read more

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Friday, April 29, 2016

B&E | The Ever Growing Dependency on Search Engine Advertising

 Department of Business Administration and Economics,  European-University Viadrina, Frankfurt Oder, Germany  Image Attribute: Google Search Engine Screenshot The digitalization of markets sets the stage for the evolution of new e-commerce platforms, sales channels, and services. Academic research accompanied this evolution with plentiful insights on advice for the best practices of business models. However, the multitude of propositions and the increasing environmental dynamism awakened a certain degree of uncertainty about the design and management of those businesses. Frequently, the success of digital businesses depends on their listings in search engine result pages (SERP). These result pages represent more than pure information and frequently build awareness and push brand strength. Unfortunately, SERPs are frequently affected by changes in the particular search algorithms, such as the mysterious Panda updates by Google. In the consequence to these updates, some businesses suffer immediately while others experience stable traffic or even benefit from these changes. Search engines have developed from a disregarded mediating role into one of the most prominent pages on the web. Today, they represent the gate to the Internet in the presence of multitudinous forums, platforms and shops. More than half of all visitors to websites arrive there from search engines rather than through a direct link. Consequently, search engine advertising (SEA) becomes increasingly important. This channel will soon capture a lion's share of the online advertising pie. The importance of search engines increases, furthermore, with the spill-over of branding effects and customer trust in the ranking of SERP. The rank of web pages in the search results influences directly consumer click behavior. Studies have shown that users have even more trust in organic listings with higher conversion rates than in SEA campaigns. Consequently, companies push the rankings of their websites higher in organic search results through different techniques of search engine optimization (SEO). However, these SEO activities are frequently equalized by adjustments in search algorithms. These changes are made for ambiguous purposes, such as technological improvements or for suspending low utility pages. Nevertheless, each adjustment changes the SERP and the related branding and transaction cost effects. Search engines grew to support the access to the enormous information on the Internet by crawling, retrieving, and presenting relevant information to the users based upon their search algorithms. These engines thereby directly impact on the user's search costs which represent one aspect of the costs involved in online transactions of e-commerce business models. Transaction costs are one if not the critical factor that companies doing business over the Internet try to reduce. Besides information costs, search engines also affect agency costs and transaction uncertainty.  Agency costs emerge in the presence of various vendors that seem to offer nearly the same product or information. Unknown brands benefit in the presence of assimilation effects that stipulate users to reshape their perceptions and elevate unknown brands along the primed brand attributes. In these cases, changes in the ordering of search results can simply change transaction partners. This randomness of customer choices creates a certain level of transaction uncertainty for digital companies. Online businesses can not rely on certain click-through and subsequent conversion rates of customer arrivals from SERP. Therefore, adjustments in search algorithms represent a substantial risk to those business models that mainly rely on conversion from SERP. Note: The author has deduced series of facts, connected the dots, developed links and documented his findings in a technical paper, titled - "E-Commerce Business Models and Search Engine Dependency" which addresses the uncertainty associated with changes in SERP listings. For further reading, download the paper - link Copyright © 2015 by author and Scientific Research Publishing Inc.   This work is licensed under the Creative Commons Attribution International License (CC BY).http://creativecommons.org/licenses/by/4.0/
Source: B&E | The Ever Growing Dependency on Search Engine Advertising

#Google AMP Survey Reveals Opportunity For #SEO Professionals

Google AMP Survey Reveals Opportunity For SEO Professionals SAN FRANCISCO, April 25, 2016 /PRNewswire/ -- While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing ... read moreGoogle Reveals What New & Expectant Parents Search For As search professionals might expect, many people turn to the Web to find out what to expect when they're expecting. According to a recent Google survey, new and expecting ... Brands have the opportunity to address these concerns, but as you can see ... read more

5 food trends revealed by top Google searches The trend was spotted by Google trend analysts and brand strategists who pulled top volume queries from the Google search engine ... to the professionals for help and seek restaurants 'near me' to satisfy their cravings." There are opportunities ... read moreSurvey Of 500+ Publishers Reveals How They Want To Be Pitched The writer had surveyed 100 bloggers in the food/parenting niche with a PageRank between 0-5 to discover what these publishers thought about search engine optimization (SEO) professionals ... I drafted more than 20 survey questions and open-ended ... read more10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing Further, the latest data reveals consumers are responding ... A 2013 study by Google/Nielsen found that 59% of consumers visit a business' website when conducting a mobile search; yet, a Yodle survey found that 9 out of 10 small business owners say ... read moreNew Comprehensive Leisure Travel Study by Fuel Reveals Changes in How Consumers Plan & Book Leisure Trips Fuel's survey reveals that 90% of leisure travelers visit 10 websites or fewer during an average research period of 26 days. This finding is contrary to data released from Google that claims ... website development, Search Engine Optimization (SEO ... read moreIs Your Good Name at Risk? Survey of Americans Reveals Importance of Managing Online Reputation That's one key takeaway from a new survey of Americans conducted by Domain.ME, the provider of the .ME domain extension, which examined our complicated relationship with our online reputations. The survey reveals ... on a search engine (like Google ... read moreGoogle wants to help publishers improve ad viewability with its Accelerated Mobile Pages KFC's sexually suggestive ad reveals a brand ... construct" behind the AMP project which saw publishers collaborate with the search engine giant to improve the overall mobile web experience. "AMP has a strong opportunity to affect a site's average ... read moreWhy Google Will Lose Dominance As a result, only four out of 10 professionals are satisfied with general search engines. Convera's survey of business executives reports the following-- not very good news for Google and Yahoo ... Rollyo is a social search engine that allows users ... read moreIndustrial Professionals Spending More Time Online for Work-Related Purposes GlobalSpec Annual Engineering Trends Survey Also Reveals Key Tasks Performed OnlineTROY, N.Y.--(Business Wire)--Engineering, technical and industrial professionals ... search engine for work-related purposes, with their topthree search engines being Google ... read more

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Source: #Google AMP Survey Reveals Opportunity For #SEO Professionals

How To #Spring Clean Your #SEO Strategy (And Why You Should)

How To Spring Clean Your SEO Strategy (And Why You Should) Spring is underway. For millions, that means in-depth "spring cleaning" in the home—decluttering, getting rid of what you no longer need, evaluating the functionality of what remains, and generally optimizing your living space. Your SEO strategy ... read more2014 SEO Playbook: Google Hummingbird, Content & Authority Today, I'll discuss Hummingbird and content strategy. Next month, I'll dive into on-page and off-page SEO ranking ... If the only time your business gets links is when the news media covers your latest product release, should you be so lucky, you ... read more

BluEnt Launches "Spring Cleaning Package" for Web Design and Development Services The team at BluEnt believes that most businesses plan to change their web strategy around the time of this year. Which is why, BluEnt has designed a one-of-a-kind 'Spring Cleaning ... If you are planning to change the way your website looks and works ... read moreSpring Clean your 401(k) A neglected company 401(k) retirement plan account begins to look like your cluttered closet or garage at home. Is your 401(k) a random collection of mutual funds that you can't remember why you bought ... come from a good spring cleaning of your company ... read moreHow to spring clean your finances Why not use the subsequent energy boost to tidy up your personal finances? Performing some financial spring cleaning can help you ... next year's tax season. "While you might love getting a huge tax refund, you should consider the potential income ... read moreIt's Mental Spring Cleaning Time Now it's time for a new, awesome you! Spring-cleaning is here and it is NOT limited to your ... Why try to predict the unpredictable? Why ponder the imponderable, unquantifiable, inestimable, incalculable, immeasurable, and the virtual unknown? This should ... read moreWhy you should clean up your desk – but not too often (Bloomberg) -- If you've ever scoffed at a colleague's messy desk, it should come as ... or end at our desks. With spring cleaning season upon us, it may finally be time to tackle that pile of papers that's been crowding your view. read moreThe convergence of SEO and UI goals for mobile users New tools are coming in late spring to help webmasters ... diagnostic check to explain why their website isn't mobile-friendly as well as how to improve the site. The time is (past) if you weren't pro-active ensuring your site is mobile-friendly ... read moreAuthor addresses a common question: When and how do we purge people from our lives? But what do you do about human clutter in your life ... strategies in his new book — and why, sometimes, people will choose not to end even the most frustrating relationships: We've heard it described as relationship spring cleaning, this purging ... read moreBlacklisted? 8 steps to getting back in Google's good graces Even if you've never participated in any black hat SEO schemes, there are certain strategies ... After implementing these strategies, you should see a significant improvement in your traffic and rankings. I've seen webmasters banging their heads ... read more

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Source: How To #Spring Clean Your #SEO Strategy (And Why You Should)

Thursday, April 28, 2016

#Google CEO Sundar Pichai Predicts Company̢۪s Future in Founder̢۪s Letter

Google CEO Sundar Pichai Predicts Company's Future in Founder's Letter | AutoTraffic

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Source: #Google CEO Sundar Pichai Predicts Company's Future in Founder's Letter

HKTDC-#Google Collaboration to Support SMEs

HKTDC-Google Collaboration to Support SMEs HONG KONG, April 28, 2016 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) has partnered with Google, the world's leading Internet search engine, to help Hong Kong small- and medium-sized enterprises (SMEs) tap internationally renowned ... read moreAlphabet C : HKTDC-Google Collaboration to Support SMEs HONG KONG, Apr 28, 2016 - (ACN Newswire) - The Hong Kong Trade Development Council (HKTDC) has partnered with Google, the world's leading Internet search engine, to help Hong Kong small- and medium-sized enterprises (SMEs) tap internationally renowned ... read more

Lancaster University offering support to Cumbrian SMEs or need us to help scope their project, or want to find out more about our other funded activities." There is a rolling call for three-year projects until July. and the majority of longer-term collaborative projects will begin in October. There will be a ... read moreQNB briefs QU students on SME services A group of Qatar University (QU) students were recently hosted by QNB at its SME Centre in Al-Shomoukh Tower ... by Occidental Qatar Petroleum Company in collaboration with QU and Silatech. It aims to help students in their personal development and ... read moreAmerican International Group Adds SMEs to its Arsenal Ahead of Q1 Earnings The insurance giant has now partnered with Two Sigma Investments LP and Hamilton Insurance Group Ltd to survive the competition and leverage on small- and medium-sized enterprises (SMEs ... the collaboration with Two Sigma, which "will help provide ... read moreChamber Signs MoU To Boast SMEs In Edo He said that the key area of cooperation between BENCCIMA and Grofin as contained in the MoU was to provide medium term loans (3-5years) to the SMEs operators through the chamber. The director-general said that the collaboration would help grow businesses ... read moreThe EBRD and the EU strengthen SME support in Armenia ... have the support of the EU in making this important new SME-support initiative a reality. It is a testament to the EU's commitment to Armenia and the strength of the ongoing collaboration between the EBRD and the EU." Mr Davis continued: "There ... read moreMicrosoft Dynamics Offers Business Solutions to Individuals, Entrepreneurs Microsoft Dynamics energises and empowers a business to connect their people, suppliers and customers with real time information and collaboration ... of bringing the latest and relevant technology to support the strategy on how technology can be used ... read moreExploring SMEs' subsector for improved job creation, economic growth Market watchers say the extent the President Muhammadu Buhari led government can go in creation of jobs which was one of its main campaign promises depends on the level of support it would give to SMEs ... SMEDAN, in collaboration with National Bureau ... read moreVision 2030: Aramco to deepen role in national transformation On the need for a collaborative approach ... national energy efficiency; oil to support transport fuel efficiency; and, petrochemicals feedstocks supply to support rapid economic diversification through the growth of SME manufacturing sectors that are ... read more

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Source: HKTDC-#Google Collaboration to Support SMEs

The convergence of SEO and UI goals for mobile users

One year after Google put an algorithmic premium on mobile experience, the so-called "Mobilegeddon," Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices.

Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other mobile devices. Google's updates were an incentive to reward webmasters by ranking mobile-friendly websites higher in search results.

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However, there was fallout: webmasters without mobile optimized sites saw as much as a 12% plunge in traffic to non-mobile sites, according to an Adobe study in July 2015.

Small businesses in particular suffered because only a third of such businesses had a mobile optimized website, according to eMarketer.

Google must focus on mobile because more than half of all Google searches are from smartphones and mobile devices. If consumers do not have a good experience when they click on a mobile SERP link, they will likely leave the page (and Google).

Specifically, a Google survey from late 2015 reported a loss of 29% of smartphone users if a site doesn't satisfy their needs (lack of information or slower load times).

Furthermore, studies show that even a one second increase in load time can lead to an 11% decrease in page views, a 7% decrease in conversions and a 16% decrease in satisfaction.

Mobile-optimized sites are now central to a satisfying web experience.

So as the trend towards mobile continues, there are two reasons why businesses want to optimize their websites for mobile devices: superior customer experience and search engine ranking – and in fact, both are interconnected.

When Google rolled out Panda in 2011, they forever shifted algorithmic signal to include both relevance and quality. Therefore, without a superior customer experience (read: good UI), Google will not give a website a shot at a top SERP ranking and, in turn, high search results won't result in increased user engagement.

But, mobile Information Architecture (IA) and User Interface (UI) is hard. Because of their mobility, small screen size and cumbersome keyboard entry, consumers interact with mobile devices in an entirely different way than with laptops or desktops and in a different context.

Mobile users do not have patience for anything that's short of being intuitive, relevant and fast.

google mobile

Making your web page play nice across multiple devices, which has come to be labeled "responsive web design" means that you can use one URL that will adjust to whatever device it's being used on.

Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease on a desktop PC, tablet or smartphone are critical to making your webpage stickier for mobile users as well as saving on the cost of developing separate sites for multiple devices.

responsive design

Google is not, however, throwing businesses under the bus. The new tools will allow businesses to enter their website URL to get a diagnostic check to explain why their website isn't mobile-friendly as well as how to improve the site. The time is (past) if you weren't pro-active ensuring your site is mobile-friendly – stop everything and call a mobile savvy partner to make it so.

The good news is that brands that invest in mobile optimization and mobile strategies will crush the competition. If there is one unifying theme across all demographics, millennials in particular, it is the pervasive use of mobile devices to research and shop.

In fact, 93% of people who use a mobile device for research make a purchase and according to internal ConsumerAffairs user data, mobile visitors purchase within 2-4 hours compared to 1-3 days for desktop visitors.

Any user interface should be developed considering the way users engage with their mobile devices. Hold it in your hand, and walk through some of the sites you frequent on mobile. Ask yourself these questions:

  • How long does it take the site to load?
  • How do your hands engage with the site?
  • Are you needing to scroll far to get info?
  • Do you have trouble navigating to the point of a form fill or purchase?
  • Is it easy to click and call the business?
  • Where are menu items placed on the mobile UI, and where does your hand align with those menu items and calls to action?
  • Evaluate your customer journey pathways and imagine what your UI could do to give a smoother experience to mobile users.

    To make sure you are converting web visits to sales, a mobile-friendly website must have print that is big enough to read without having to constantly pinch and zoom; tasks need to be simplified; links need to be clearly visible and spaced far enough apart so that errant clicks don't occur.

    For example, we love the way Flipboard's user interface aligns with their business objectives. Flipboard gives people a single place to follow all of their interests and then save or share stories, images, and videos into their own Flipboard magazines. To that end, their mobile site is fast, simple and intuitive. The reward? 82 million monthly readers.

    flipboard

    To compete for mobile customers and higher search engine rankings, marketers must become mobile UI architects to design a more intuitive and relevant customer experience. Mobile is no longer the alternate platform, it is now the platform of choice.

    Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile has changed the very foundation of how consumers communicate, connect, and discover online.

    Not surprisingly, consumers expect brands to provide a superior mobile experience.

    Zac Carman is CEO of ConsumerAffairs and contributor to Search Engine Watch.

    Related reading

    We've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.

    Around half of adults are unable to recognise ads in Google's search results, according to a survey.

    Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more

    Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly... right? Not quite. Here's a breakdown of the differences.


    Source: The convergence of SEO and UI goals for mobile users

    Wednesday, April 27, 2016

    Free SEO tools for your website optimization

    Optimizing a website for search engines is very important if you are interested in getting a huge amount of traffic daily. By following different strategies you can optimize your website and get ranked in all the major search engines like Google, Yahoo and Bing. You can manually analyze your website or take help of some SEO Tools. There are a lot of SEO tools available which will help you in optimizing your website and getting ranked on all the search engines.

    Introduction to SEO Tools

    SEO tools will help you in analyzing your website and will make it a whole lot easier for one to optimize a website. These tools are easy to use and most of these tools can be accessed for free. You can use these tools to optimize your website or online business. If you want to check which keywords are being used by your competitor, seo tools will help you. Once you know the keywords which are being used by your competitor, you can rank your website using the same keywords.

    Why SEO Tools are useful for websites

    SEO tools make optimizing a website a whole lot easier. Webmasters don't have to create excel sheets for saving the keywords they located in the keyword research as all the keywords can be saved in excel or word document. With the help of these tools you will be able to find out if the content which you are having on your website is unique or not. The tools will also help you in finding your Domain Authority of a website which is now one of the most important metrics of a website. These tools will help you in ranking of your website in no time and will get it on top of the first pages of all the search engines.

    Free Plagiarism Checker SEO Tools

    Content has always been the king. It is very important that the content which you are going to post on your website is genuine and is not copied from any other website. If you are posting copied content on your website, Google and other search engines will penalize your website and might also ban it. To find out if the content which is posted on your website is unique or not you can use plagiarism checker tool. By using this tool, you will be able to identify duplicate content which is present on your website. You can enter the URL of your website or simply copy the document whose content you want to check. You can also upload document in .txt or .docx format. The maximum numbers of words that can be added in a document are 1000 words.

    Bulk Domain Authority Checker SEO Tools

    Page Rank is no more a metric to decide the popularity of a website. Now day's Domain authority is considered as one of the most important metrics to find out how popular a website is. To find out domain authority you can use bulk domain authority checker. Using this tool you will be able to find the domain authority of any website. If you have multiple websites then you can also use this tool as it will even tell you domain authority of bulk domains up to 200 domains in total. You can access this tool for free and all you have to do is enter the URL of the website whose domain authority you want to find. Along with domain authority you can also check your Page authority, Page Rank, Moz Rank, Google Index, Alexa Rank and IP Address of your website using this tool.

    Free Article Rewriter Tool

    As we have mentioned earlier that unique content plays a very important role in ranking of a website, you need to make sure that all the articles which you are going to write are unique. One should never copy the entire article and publish it on their website as it will lead to penalizing of the website on major search engines. You can always rewrite the articles using an article rewriter tool. The tool is available for free and will help you in rewriting an article and giving you a unique article in exchange. All you have to do is enter the text in the field provided and click on the Rewrite button and you will get a full-fledged unique rewritten article. The tool will process the article and will show some red marks in the article which are either original or need to be changed. Click on the Finish button and you will get a unique article ready for publishing on your blog. If you want to change some words or phrases in an article you can do that too using this tool. You can rewr ite an unlimited number of articles using this tool.

    Backlinks generator tool

    We know that it is very important to have high-quality backlinks. It is very important that you have a good number of high quality backlinks pointing towards your website as they will help in the ranking of your website. It can be difficult at times to find the websites which you can use for generating backlinks for your website. Backlinks generator tool will help you in the generation of backlinks towards your website. All you have to do is enter your domain and the tool will show you the websites which you can use to obtain high quality backlinks. The tool will help you in making both no-follow and do-follow backlinks. You can also check the page rank of the websites before making backlinks. You can create as many backlinks as you want to by using this tool. Once you have created a lot of high quality backlinks it will help your website in getting ranked on all the search engines.

    These tools will help you in optimizing your website and improving its rankings. You can optimize your website manually also but it is going to take a lot of time. These tools will help you in your SEO campaigns and will improve SERP.


    Source: Free SEO tools for your website optimization

    Global #SEO Strategizing 2016: An Interview with Motoko Hunt

    Global SEO Strategizing 2016: An Interview with Motoko Hunt Whether driven by brick and mortar businesses in new markets or expansion of e-services, it is becoming increasingly common for websites to go global regardless of size. Global expansion presents several challenges when it comes to SEO plans and practices. read moreSES New York Advanced Blog Coverage G-Squared Interactive, LLC SES NY Series: Key Points in Launching a Global Website and International SEO, My Interview with Motoko Hunt from AJPR G-Squared Interactive ... and what the future may hold in 2016 and beyond. All the experts, analysts and ... read more

    Interview with Anupam Khurana, Founder - Price-Hunt.com In an exclusive interview with CrazyEngineers.com ... What kind of marketing strategies do you follow at Price-Hunt? Anupam: For our particular nature of business, a whitehat SEO is one of the best ways to secure new clients/visitors. read moreFive Essential Tips for Getting Your Dream Job in Marketing Based on my own experience of going from a dead-end job to marketing manager at one of the largest professional services firms in the world, I have identified five essential tips and strategies that ... Google you before an interview, so it would be ... read moreDistributed publishers face the third-party measurement question It incorporates metrics like view time or completion rates, as well as content shares, said Vox Media VP of global marketing and communications Jonathan Hunt. And on the advertising ... an executive available for an interview. "I'm sure I'm leaving ... read more20 Best Marketing And Social Media Blogs By Women These ladies bring a powerful female voice to the marketing world assisting many brands, agencies and not-for-profits in their marketing to women strategies ... You can read the interview with Michele Miller that I conducted earlier this year here. read moreAnother Widespread Panic Hiatus? Widespread Panic may go on indefinite hiatus after 2011, according to keyboardist JoJo Hermann. In an interview with the Vanderbilt student newspaper Hermann says, "Well, next year will be our 25th anniversary. After that, we're probably going to call ... read moreSmart recruiting, training and SEO ensure broker relevancy In an age where agents have more sophisticated technology than ever and leads from a growing number of sources, brokerages can stay relevant by recruiting the right ... over the course of a 2 1/2-hour interview, it became clear that he wouldn't mesh ... read moreWhat's behind JPMorgan's push for worker training? So when someone like White House Senior Adviser Valerie Jarrett mentioned Goldman Sachs' 10,000 Small Businesses in an interview with White, it shows the benefits an outfit like JPMorgan get from courting charitable initiatives, even if they delve into ... read moreKeep Exploring: Social Media and Reputation Management in Canada's Tourism Strategy. An interview with Greg Klassen ... My MBA is from the top-ranked International MBA school in the US, Thunderbird School of Global Management. I also spent each year of my undergraduate learning French, German and Mandarin, though only French has stuck. read more

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    Source: Global #SEO Strategizing 2016: An Interview with Motoko Hunt

    Getty Images: #Google #Promotes Piracy

    Getty Images: Google Promotes Piracy Getty's complaint comes a week after the European Commission formally filed charges against Google. Want to confront Google over anti-competitive behavior? Get in line. Getty Images today became the latest to register a complaint with the European ... read moreGetty Images goes after Google for promoting 'piracy' 3 min ago By Rich Edmonds Google has announced the opening of a new YouTube Space in Toronto, Canada. The space will serve as a creative incubator, offering aspiring content creators with the opportunity to learn from leading experts in the field ... read more

    Google accused of 'promoting piracy' in Getty images EU complaint Google is the subject of an antitrust complaint filed by Getty Images with the European Commission, as the US photo agency believes Google is both "promoting piracy" and inherently damaging image businesses. According to a report from the Financial Times ... read moreGetty Images claims Google's image search 'promotes piracy' United States photo agency Getty Images filed a complaint Wednesday with the European Commission accusing Google Inc.'s web search of hurting its business, opening a new front in the Internet giant's anti-competition fight with Brussels. The complaint ... read moreGetty Images accuses Google of promoting photo piracy Getty is targeting Google Images in its complaint, arguing that the service scrapes images from third-party sites and promotes piracy by making them available to download. In a statement provided to Time, the agency said that the way copyrighted photos are ... read moreGetty Images accuses Google in competition row Photo agency Getty Images says it will file a competition lawsuit with the EU against Google, adding to a long list of European cases against the company. US-based Getty argues that changes to Google's picture search promote piracy and give the tech giant ... read moreCopyright bully Getty Images complains to EU that Google coerced it into image search It also claims that Google's presentation of these images and their capacity to be saved or downloaded promotes copyright infringement and "piracy." Google and Getty Images had been in talks for some time over Getty's concerns about high-res images ... read moreGoogle antitrust: Getty Images files complaint against search giant for image scraping and piracy promotion Now photo agency Getty Images is accusing Google of promoting piracy and engaging in anticompetitive behavior by 'scraping' images from third party sites. In a familiar-sounding complaint, Getty Images also says that Google skews search results in favor of ... read moreGetty Images blames Google for 'promoting piracy' with image search Photography company Getty Images is accusing Google of scraping images from third party websites and encouraging piracy, adding a new wrinkle to the Mountain View, Calif.'s ongoing legal battles in Europe. read moreGetty Images files antitrust charges against Google over image scraping Google has yet another enemy in Europe, after Getty Images formally complained to Brussels' antitrust ... This has also promoted piracy, resulting in widespread copyright infringement, turning users into accidental pirates. Further Reading Case not ... read more

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    Source: Getty Images: #Google #Promotes Piracy

    Tuesday, April 26, 2016

    FTC Extends Probe Into #Google̢۪s #Android

    FTC Extends Probe Into Google's Android Federal Trade Commission staffers have met with companies in recent months to examine industry concerns that Alphabet Inc.'s Google abuses the dominance of its Android ... when the FTC decided not to sue Google after a lengthy probe into whether the ... read moreBRIEF-U.S. FTC extends probe into Google's Android smartphone software- WSJ Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information ... read more

    EU Expands Battle with Google with Android Antitrust Probe Device makers don't have to use Android as Google sets it up, but European regulators are looking into complaints that the company ... Wednesday's move in no way prejudges the outcome of its investigation. "It is an interim step and not the end of the ... read more7 Top Takeaways from EU's Google-Android-Tying Charges there inexplicably is zero mention of the existence of the FTC staff's official Android-tying investigation; what the staff discovered/concluded; or how the FTC finally decided to officially resolve the probe for the public record. Even worse ... read moreCanadian watchdog clears Google of anti-competitive practices, with one exception A three-year investigation ... In 2013, the FTC found AdWords's terms and conditions as well as the functioning of its application programming interfaces made it difficult to copy data from an AdWords marketing campaign into a competitor's ad market ... read moreEU Rejects Google Antitrust Proposal, Extends Probe Meanwhile, the EU is separately probing Google's Android operating system ... U.S. officials conducted a similar investigation into Google's search business starting in June 2011. Last year, the Federal Trade Commission (FTC) found that Google did not ... read moreProf Hawking to mail postage-stamp space craft to Alpha Centauri using frickin' lasers Milner has developed a reputation for putting his money behind ambitious research projects. The Russian Billionaire investor has previously pledged his cash to efforts to contact alien life and dramatically extend the human lifespan. read moreEurope Turns Antitrust Attention To Google Maps For Android The antitrust investigation ... extends across the Atlantic, too. Based largely on what's happening elsewhere in the world, the US Federal Trade Commission has reportedly opened or re-opened an investigation into whether Google's control over the ... read moreUgly documents surface in antitrust case that Google settled with FTC Indeed, there is a possibility that the current investigation into the company's search could only get worse and extend to another dominant Google platform: Android. The FTC documents obtained ... reiterating to CNET that it was found to have not engaged ... read moreMicrosoft slams Google, claims it is intentionally harming Windows Phone Now Microsoft's Vice President Dave Heiner has tossed his voice into ... the FTC came under fire when reports began surfacing that it planned to let Google off so easily. In response, sources have claimed that the FTC will likely extend the investigation ... read more

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    Source: FTC Extends Probe Into #Google's #Android

    How to adjust #SEO strategy to #Google̢۪s new #SERP ad layout

    How to adjust SEO strategy to Google's new SERP ad layout Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an "F" pattern to doing a quick ... read moreGoogle's Move Away From Right-Rail Ads: The Hotel Marketer's Action Plan. Hotel digital marketers can stay ahead of the curve and adjust to Google's latest change by monitoring ... and round out the paid search strategy by serving video ads to qualified YouTube users. Although this new Google SERP display primarily affects ... read more

    Flexibility Is Key for SEOs [#CZLNY] Flexibility is one of the most important aspects of search marketing, said Melissa Walner, director of SEO at Hilton Worldwide, during her ClickZ Live New York session. Over just two months last year, Google launched a new SERP layout, increasing font size ... read more99 Online Marketing Tools You Won't Be Able to Live Without As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you're looking to adjust your PPC strategy ... new site is a worrisome time for any SEO. read moreDigital Marketing: Losing Google's Holy Grail Won't Send the Temple Walls Crashing Down Before the most recent change, the standard layout on the desktop for paid search ad ... SEO with social media marketing, targeted display and video marketing. Digital marketing demands that businesses continually adjust their strategies to adapt to new ... read more99 Killer Online Marketing Tools to Streamline Your Efforts As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you're looking to adjust your PPC strategy ... new site is a worrisome time for any SEO. read moreWhat You Need To Know (And Do) About Google's Right Rail Change Staying on top of SEO best practices and being nimble in your paid search efforts are strategies that will not change. Has your business been affected by these changes? What other strategies do you think might help brands adjust to this new SERP reality? read more99 Online Marketing Tools You Won't Be Able To Live Without We are in the process of updating our Luminate URLs to Aabaco Small Business. ... (almost!) every aspect of a digital marketing campaign, from PPC and SEO to social to content and email marketing. Some ... and the new suite of tools has almost everything ... read moreSearch Insider Summit: Capitalizing on Universal Search How can you adjust your search strategy ... Google's core activities (it's all analytical, mathematical—not emmotional) She'll play devil's advocate. Any shift in the organic listings will have affect on paid listings. We can see that visually ... read moreHow marketers should adjust to Google's new search ad display The jump coincided with the changes to Google's search ... these new developments change the landing page optimization strategies of search advertisers? We can speculate. It seems intuitive that having fewer ads on each SERP is going to make ad positions ... read more

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    Source: How to adjust #SEO strategy to #Google's new #SERP ad layout

    The convergence of SEO and UI goals for mobile users

    One year after Google put an algorithmic premium on mobile experience, the so-called "Mobilegeddon," Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices.

    Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other mobile devices. Google's updates were an incentive to reward webmasters by ranking mobile-friendly websites higher in search results.

    /IMG/259/307259/mobilefriendly-articleembed-370x229

    However, there was fallout: webmasters without mobile optimized sites saw as much as a 12% plunge in traffic to non-mobile sites, according to an Adobe study in July 2015.

    Small businesses in particular suffered because only a third of such businesses had a mobile optimized website, according to eMarketer.

    Google must focus on mobile because more than half of all Google searches are from smartphones and mobile devices. If consumers do not have a good experience when they click on a mobile SERP link, they will likely leave the page (and Google).

    Specifically, a Google survey from late 2015 reported a loss of 29% of smartphone users if a site doesn't satisfy their needs (lack of information or slower load times).

    Furthermore, studies show that even a one second increase in load time can lead to an 11% decrease in page views, a 7% decrease in conversions and a 16% decrease in satisfaction.

    Mobile-optimized sites are now central to a satisfying web experience.

    So as the trend towards mobile continues, there are two reasons why businesses want to optimize their websites for mobile devices: superior customer experience and search engine ranking – and in fact, both are interconnected.

    When Google rolled out Panda in 2011, they forever shifted algorithmic signal to include both relevance and quality. Therefore, without a superior customer experience (read: good UI), Google will not give a website a shot at a top SERP ranking and, in turn, high search results won't result in increased user engagement.

    But, mobile Information Architecture (IA) and User Interface (UI) is hard. Because of their mobility, small screen size and cumbersome keyboard entry, consumers interact with mobile devices in an entirely different way than with laptops or desktops and in a different context.

    Mobile users do not have patience for anything that's short of being intuitive, relevant and fast.

    google mobile

    Making your web page play nice across multiple devices, which has come to be labeled "responsive web design" means that you can use one URL that will adjust to whatever device it's being used on.

    Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease on a desktop PC, tablet or smartphone are critical to making your webpage stickier for mobile users as well as saving on the cost of developing separate sites for multiple devices.

    responsive design

    Google is not, however, throwing businesses under the bus. The new tools will allow businesses to enter their website URL to get a diagnostic check to explain why their website isn't mobile-friendly as well as how to improve the site. The time is (past) if you weren't pro-active ensuring your site is mobile-friendly – stop everything and call a mobile savvy partner to make it so.

    The good news is that brands that invest in mobile optimization and mobile strategies will crush the competition. If there is one unifying theme across all demographics, millennials in particular, it is the pervasive use of mobile devices to research and shop.

    In fact, 93% of people who use a mobile device for research make a purchase and according to internal ConsumerAffairs user data, mobile visitors purchase within 2-4 hours compared to 1-3 days for desktop visitors.

    Any user interface should be developed considering the way users engage with their mobile devices. Hold it in your hand, and walk through some of the sites you frequent on mobile. Ask yourself these questions:

  • How long does it take the site to load?
  • How do your hands engage with the site?
  • Are you needing to scroll far to get info?
  • Do you have trouble navigating to the point of a form fill or purchase?
  • Is it easy to click and call the business?
  • Where are menu items placed on the mobile UI, and where does your hand align with those menu items and calls to action?
  • Evaluate your customer journey pathways and imagine what your UI could do to give a smoother experience to mobile users.

    To make sure you are converting web visits to sales, a mobile-friendly website must have print that is big enough to read without having to constantly pinch and zoom; tasks need to be simplified; links need to be clearly visible and spaced far enough apart so that errant clicks don't occur.

    For example, we love the way Flipboard's user interface aligns with their business objectives. Flipboard gives people a single place to follow all of their interests and then save or share stories, images, and videos into their own Flipboard magazines. To that end, their mobile site is fast, simple and intuitive. The reward? 82 million monthly readers.

    flipboard

    To compete for mobile customers and higher search engine rankings, marketers must become mobile UI architects to design a more intuitive and relevant customer experience. Mobile is no longer the alternate platform, it is now the platform of choice.

    Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile has changed the very foundation of how consumers communicate, connect, and discover online.

    Not surprisingly, consumers expect brands to provide a superior mobile experience.

    Zac Carman is CEO of ConsumerAffairs and contributor to Search Engine Watch.

    Related reading

    Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more

    Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly... right? Not quite. Here's a breakdown of the differences.

    Google's official slogan is "Don't Be Evil", but it's long been rumoured that the company has a second, internal motto that they tend to keep under wraps: "You're either fast, or you're f***ed."

    The dream of an ultimate personal assistant isn't a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It's technology available today already being applied to search engines.


    Source: The convergence of SEO and UI goals for mobile users

    Monday, April 25, 2016

    #SEO for journalists: All you need to know

    SEO for journalists: All you need to know Contrary to popular belief, quality editorial does not need to be compromised in order to improve your SEO rankings. In fact, quality content is key, says Sefiso Hlongwane. It's no secret that journalism has an unhappy history with SEO. Frankly, all ... read moreWant to get a journalism job? Here are the skills you need, according to a new report Many journalism ... a rival and you realize you need to hire three people to replace her. The conventional wisdom goes that major media organizations are looking for specialists, while local news organizations are looking for a jack-of-all-trades reporter. read more

    What You Need to Know About Ultra HD Blu-ray Here's what you need to know about Ultra HD Blu-rays ... Each step is a quadrupling of resolution, so Ultra HD Blu-ray, and all UHD video, is 16 times more detailed than standard definition video. That doesn't mean you'll necessarily be left in the ... read moreGlobal SEO Strategizing 2016: An Interview with Motoko Hunt Then you need to build local links on-going basis." However, as many webmasters know and also often ask Motoko, it takes more than that to create a website that performs well in different countries especially in Asia. Apart from SEO, webmasters should ... read moreTIDAL vs Spotify: 5 Things You Need to Know Here are five things you need to know about the new TIDAL music streaming ... Most people aren't going to pay top dollar because Rihanna told them to. We know most, if it not all, of the people on that stage were Jay Z's friends, and we've seen ... read more6 Social Media Marketing Tactics That Give the Best Bang for Your Buck If not, you need to start -- because one of social media's ... and encourage more customer loyalty (especially with consistent updates), all of which can help improve your SEO. Best of all, it only takes a few minutes once your post is live. read moreWhat real estate pros need to know about Falkon When I'm walking past a building, I need information and I need to be prepared for when I call that owner. Falkon provides you with all the vital information ... Anthony Noto is a multimedia journalist focused on venture capital and Silicon Alley startups. read morePublic Relations For SEO: How To Pitch Journalists You need to engage ... narrow interest appeal. Journalists Are Like Penguins – Help Them Bump Each Other Do you know how Penguins decide whether it's safe to jump in the water? (Killer whales being their concern). They all bunch up together and start ... read moreHow much do journalists and editors need to know about SEO? This isn't all ... Do they need to be an SEO expert? Of course not, but I'd want them to be inquisitive enough to know what their potential audience interested in. That's what keyword research gives you. I definitely think it can help if journalists ... read moreEight Sound Strategies For Reaching Busy Prospective Customers If they've already made it through most of your sales funnel, you just may need to get ... Implement SEO-Driven Content Busy people are not going to scroll through page after page of search results for online solutions. They know how to take shortcuts ... read more

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    Source: #SEO for journalists: All you need to know

    Global #SEO Strategizing 2016: An Interview with Motoko Hunt

    Global SEO Strategizing 2016: An Interview with Motoko Hunt Whether driven by brick and mortar businesses in new markets or expansion of e-services, it is becoming increasingly common for websites to go global regardless of size. Global expansion presents several challenges when it comes to SEO plans and practices. read moreSES New York Advanced Blog Coverage G-Squared Interactive, LLC SES NY Series: Key Points in Launching a Global Website and International SEO, My Interview with Motoko Hunt from AJPR G-Squared Interactive ... and what the future may hold in 2016 and beyond. All the experts, analysts and ... read more

    Interview with Anupam Khurana, Founder - Price-Hunt.com In an exclusive interview with CrazyEngineers.com ... What kind of marketing strategies do you follow at Price-Hunt? Anupam: For our particular nature of business, a whitehat SEO is one of the best ways to secure new clients/visitors. read moreFive Essential Tips for Getting Your Dream Job in Marketing Based on my own experience of going from a dead-end job to marketing manager at one of the largest professional services firms in the world, I have identified five essential tips and strategies that ... Google you before an interview, so it would be ... read moreDistributed publishers face the third-party measurement question It incorporates metrics like view time or completion rates, as well as content shares, said Vox Media VP of global marketing and communications Jonathan Hunt. And on the advertising ... an executive available for an interview. "I'm sure I'm leaving ... read more20 Best Marketing And Social Media Blogs By Women These ladies bring a powerful female voice to the marketing world assisting many brands, agencies and not-for-profits in their marketing to women strategies ... You can read the interview with Michele Miller that I conducted earlier this year here. read moreAnother Widespread Panic Hiatus? Widespread Panic may go on indefinite hiatus after 2011, according to keyboardist JoJo Hermann. In an interview with the Vanderbilt student newspaper Hermann says, "Well, next year will be our 25th anniversary. After that, we're probably going to call ... read moreSmart recruiting, training and SEO ensure broker relevancy In an age where agents have more sophisticated technology than ever and leads from a growing number of sources, brokerages can stay relevant by recruiting the right ... over the course of a 2 1/2-hour interview, it became clear that he wouldn't mesh ... read moreWhat's behind JPMorgan's push for worker training? So when someone like White House Senior Adviser Valerie Jarrett mentioned Goldman Sachs' 10,000 Small Businesses in an interview with White, it shows the benefits an outfit like JPMorgan get from courting charitable initiatives, even if they delve into ... read moreKeep Exploring: Social Media and Reputation Management in Canada's Tourism Strategy. An interview with Greg Klassen ... My MBA is from the top-ranked International MBA school in the US, Thunderbird School of Global Management. I also spent each year of my undergraduate learning French, German and Mandarin, though only French has stuck. read more

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    Source: Global #SEO Strategizing 2016: An Interview with Motoko Hunt