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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Head Office:ClickThrough Marketing Ltd, Charter House, Sandford Street, Lichfield, Staffordshire, WS13 6QA, UK
London Office:1 Alfred Place, London, WC1E 7EB, UK
VAT No. 829 9002 13Company No. 05017043
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Plain and simple, SEO isn't dying; it's only changing. This means that you still need SEO, local business or not, you just have to make sure your strategy is up to par with the latest best practices. When it comes to your local business, however, this is even more crucial. Remember that the way you create a plan for local SEO is slightly different than if you were focusing on a global audience because there are different factors at play. It should be easier to get rankings and see success, but it won't come to you without a little bit of strategy on your part.
If you're just getting into the local SEO game and are not sure how it differs from "regular," or what many call global, SEO, check out some of the points below. Hopefully you'll see a trend: Local SEO is something that your local business needs — it's no longer optional.
1. Local SEO Gives you a Better Spot on SERPs; Thus Improving VisibilityYou'll notice when you visit a Google SERP that they prioritize local results, meaning they put them at the top of a results page. If you can work to improve your local SEO you should earn a space in the local results (as opposed to your typical organic results), as shown below. Notice how the results look different in the local "box" and the organic results below:
As you might imagine, this helps improve your visibility because it's the first thing that searchers see. Local results are also more targeted and therefore appealing to a searcher who searchers for something that has local results, which brings us to our next point:
2. Local SEO Helps Bring in a Targeted Audience; thus Helping ConversionsIf someone types in a search query and local results come up, that means they're likely searching for something specific. This means they are a more targeted audience and more likely to convert. Remember that it's better to have 100 searchers that are local and serious about your business than 200 searchers who are just browsing around for something they may want to invest in sometime in the future (which is what you often get with organic results). Think about your own search habits: If you type in "plumbing services," you're probably not going to be searching for that just for fun, are you?
3. Local SEO has Less Competition; Therefore Helping Improve RankingsThe cool thing about local SEO is you're really only competing with others who are trying to optimize for your same local search queries. This means that the pool of competitors is much smaller than if you were trying to earn the number 1 spot for organic rankings for any given term. You can think of local SEO similarly to the way you think of long tail keywords. You still have to work hard to optimize, but overall local SEO is much less expensive, things move much faster, and through it all you get more targeted results. In fact, many of the businesses we work with survive on local SEO alone.
4. Local SEO Helps you Create Local Connections and PartnershipsAgain, the more visibility you have the better known you will be in your community. With local SEO it's not all about earning visibility on a search engine in general, but earning that visibility amongst searchers and other businesses. After all, those who find you through a local search are probably in your area!
5. Local SEO is Crucial for Mobile TrafficIf you think about, most of the searchers that happen on mobile phones are local searches. You want something right there, in the moment, so your phone is the way to make that happen. According to Google research (PDF), local searches lead 50% of mobile visitors to visit stores within one day, and according to Search Engine Land, Google announced that mobile searches have now outnumbered desktop searches. The moral of the story is that's a lot of traffic you're missing out on if you're ignoring local SEO.
6. Local SEO Helps your Business Improve Trustworthiness and CredibilityWhat many companies don't realize is that local SEO isn't just about rankings, but it's also about reviews. When you see a local result you can easily click on the review section, so these listings in general are more trusted than organic results and especially paid results. You can click a local listing before going to that listings website if you want to learn more right there on a SERP, which takes you to something called Google's Knowledge Graph, and reviews are very prominent as you can see below:
According to BrightLocal's 2014 Local Consumer Review Survey, 88 percent of consumers trust online reviews as much as personal recommendations. This means you should get involved in review sites as well — Yelp, TripAdvisor, Yahoo! and Bing Local, etc. — which is all a part of local SEO and creating that online local presence.
Extra: National Companies Still Need Local SEOWhile local SEO may seem like it's only necessary for small businesses or businesses with a physical location, it can benefit all types and sizes of companies. If you don't have a physical store, that doesn't mean that you can't take advantage of all the benefits listed above. If you still want a targeted audience, optimize for your headquarters and then when someone clicks they can see that you do work all around the world. If you're a national company with multiple locations, you can still optimize for each location.
The Next Step: Local SEO Best PracticesSo understanding why you need local SEO is the first (and major) step, but the next step is of course putting it into action. So how exactly do you improve your local SEO? Learn about best practices for local SEO and how to create a successful plan, or work with an agency to improve your local SEO to help you better meet your goals.
Republished by permission. Original here.
SEO Blocks Photo via Shutterstock
More in: Publisher Channel ContentBuy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content.
Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google's "understanding" of search queries and page content to better align search results with user intent.
The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive.
Many Google updates have impacted numerous reputable sites. Search marketers have had to learn how to better optimize their pages with each update to avoid losing rankings. Considering that 67.60 percent of clicks go to the top five slots on SERPs, a drop of just a few positions because of an algorithm update can have massive impact on traffic, revenue and conversions.
Over the coming weeks and months, as recent updates set in and impending updates come to pass, it will be interesting to see how SEO and content strategies evolve in response. In the meantime, here's my overview of Google's major algorithm updates (past, present and future) and their impact on the digital marketing landscape.
PandaThe Panda update was first launched in February 2011, though it has been updated several times since then. This update is designed to target sites with low-quality content and prevent them from ranking well in search engine results pages.
Sites that have pages of spammy content, too many ads or excessive duplicate content, for example, often experience Panda penalties.
It was recently announced that Panda was added to Google's core ranking algorithm, which has caused considerable buzz in the industry.
While there are still some questions about what it means, there are some things we're fairly certain about. Panda updates are expected to run more regularly, for example, which will be very helpful for brands who have seen their websites hit by Panda penalties.
However, contrary to early rumors, the update will not be run in real time.
When it comes to content production, since the initial Panda release, websites have needed to really focus on providing high-quality information. Websites that have pages of low-quality content, such as thin material with little insight, should improve the existing pages, rather than just deleting them.
Keep in mind that "quality" isn't measured in content length, so you won't improve your low-quality pages simply by adding more text. Content can be short or long — what matters is that it provides the information the user seeks. The quality of the content on a website matters more than the quantity.
PenguinThe Penguin update was first released about a year after the Panda update, in April 2012. The two are often grouped together when discussing Google's big push to raise the quality of content that appears in search engine results.
This update focused largely on targeting spammy links. Google looks at backlinks as a signal of a website's authority and reputation, taking a site or page's backlink profile into consideration when determining rankings.
Back when its core algorithm was less sophisticated, people figured out that they could effectively game search engine rankings simply by obtaining significant numbers of (often spammy and irrelevant) backlinks.
Penguin combatted this manipulative technique by targeting pages that depended upon poor-quality links, such as link farms, to artificially raise their rankings. Websites with spammy backlink profiles have been forced to remove or disavow bad links in order to avoid ranking penalties.
Quality links still have something of value to offer websites, although Google emphasizes that sites should focus on developing a quality backlink profile organically. This means creating informative pieces that people will want to source with a backlink.
To attract attention to your piece, you can leverage the search, social and content trifecta. By creating high-quality pieces and then distributing them on social media, you start to attract attention to your work.
This can increase your readership and (in theory) help you acquire more backlinks. You can also use techniques such as posting guest posts on other reputable blogs to leverage your content and build a strong backlink profile.
HummingbirdThe Hummingbird update followed in the summer of 2013. This update was designed to improve Google's semantic search capabilities. It was becoming increasingly common for people to use Google in a conversational way, to type their queries as though they were asking a friend.
This update was designed to help Google respond by understanding intent and context.
With this update, the development of content had to shift slightly again. With the emphasis on intent, Google was not simply playing a matching game where they connect the keywords in the query with the keywords in the content.
Content needed now to go beyond just the keyword. It needed to demonstrate an understanding of what users are interested in and what they would like to learn.
While keywords still are an important part of communicating with the search engine about the topic of the content, the way they were used shifted. Long-tail keywords became more important, and intent became crucial.
Content developers needed to direct their focus toward understanding why customers might be typing particular words into the search engine and producing content that addressed their needs.
Mobile UpdateThe year 2015 saw several major updates that impacted content development. The first, Google's mobile-friendly update, occurred in April. This update was unique because Google actually warned website users in advance that it was coming.
With this update, Google recognized that mobile was beginning to dominate much of search and online customer behavior — in fact, just a couple months after the mobile-friendly update was announced, Google noted that mobile searches had officially surpassed desktop. The mobile-friendly update forced sites to become mobile-friendly or risk losing visibility to sites that were.
With this update, Google wanted sites to take into account what mobile users wanted to do online and how these needs were being addressed.
This meant that SEOs and content marketers had to start considering design factors such as:
This mobile update also brought to the forefront the importance of brands optimizing for mobile, even going beyond what was required by Google to avoid a penalty.
For example, customers on mobile are often very action-oriented. They want to be able to call you or find your address. They want to view the information on your screen easily, without excessive scrolling. While long-form content is commonly read on mobile devices, making it easier for people to get back to the top is very beneficial.
Mobile users also tend to be very local-oriented. Content developed for mobile devices should take local SEO into account to maximize the mobile opportunities that present themselves.
Quality UpdateNot long after the mobile update went live, people began reporting evidence of another Google update, which has since been nicknamed the Quality Update. It happened so quietly that even Google did not acknowledge the change at first.
During this update, sites that focused on the user experience and distributing high-quality content were rewarded, while sites that had many ads and certain types of user-generated content were more likely to be penalized. This was even true for established sites like HubPages.
Interestingly, however, not all user-generated content was hit on all sites. Some pages, like Quora, actually received a boost from the update; it is suspected that this is because this site is very careful about the quality of the responses and content that are posted on the page.
The key to avoiding a penalty with this update seemed to be avoiding thin content or other material that did not place the needs of the user first.
Sites also need to make sure that their pages are working well, as error messages place a site at risk for a penalty from this quality update. Google knows how frustrating it is to try to find an answer to a question and instead get treated to an overly promotional article or a 404.
RankBrainRankBrain was announced in the fall of 2015, and it was also a unique change to the Google algorithm. With this update, the search engine ventured into the world of AI (artificial intelligence) and machine learning.
This system was designed to learn and predict user behaviors, which helps Google interpret and respond to the hundreds of millions of completely unique, never-before-seen queries that it encounters each day.
It is also assumed that RankBrain helps Google to interpret content and intent in some way. Although Google has given little information about how their new AI works, they have said that it has become the third most important ranking signal. For site owners, this has placed an even greater emphasis on creating content that matches the user intent.
Since RankBrain has gone live, some marketers have spoken about the importance of making sure that the technical side of SEO, such as schema markup, is all up to date. It is likely that as search engines become more dependent upon AI, these little details will become significant.
The Buzz Over The Last Week: Panda & The Core AlgorithmLast week, some marketers were caught off guard by a new update that seemed to impact ratings for numerous sites. Although there were initially rumors circulating that this update might be the anticipated Penguin update or something to do with Panda, Google put those rumors to rest and officially confirmed that this was a core algorithm update that was not linked to other established updates.
Based upon the patterns established over the past few years, it is most likely that this adjustment, like the others, focused on better understanding user intent and identifying high-quality content.
As "updates on updates" change constantly (even from the seven days it takes a post go live), the best way to stay up to date on core changes is via Barry Schwartz on Search Engine Land.
We will know more in the coming weeks about what this update targeted and how brands can better respond. For right now, content developers need to continue to focus on creating high-quality content that responds to what their customers want to see.
Conclusion: Stay Ahead By Focusing Quality Content And User ExperienceGoogle, quite rightly, is always looking for brands to provide a high-quality user experience from the web properties. Updates are designed to try to evaluate user experience. Marketers need to pay attention to the various algorithm updates and adapt as needed to maximize their exposure.
In order to stay ahead and minimize risk, being proactive is far better than being reactive.
In general, focus on the following;
Nearly every year, Google updates have far-reaching impacts across industries as brands find their content rising and falling overnight, depending upon how well their content is aligned with the new criteria.
Google wants content development to focus less on just rank and more on the user. Marketers that focus on quality content and digital strategies will reduce any risk associated with Google updates and take market share away from their competition (those that don't).
Be proactive rather than reactive.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author Jim Yu is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. (Some images used under license from Shutterstock.com.)Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Rhode Island-based online marketing firm expands their search engine optimization service offerings.
Warwick, RI (PRWEB) January 22, 2016
Brave River Solutions (BRS), a web design and Internet marketing firm located in Warwick, RI, has added-on to their existing Local SEO service package to better serve local businesses. BRS has offered search engine optimization (SEO) to their website clients since the company's founding in 2000, and as a stand-alone service since 2008.
In recent years, with the growth of local search, Brave River has also offered local optimization as a compliment to their traditional SEO and SEO Jumpstart packages. Local SEO is the process of optimizing your website, and your off-site local directory listings, so that your business will appear higher in the local search rankings. It is estimated that one-third of all Internet searches are "local searches," or searches that are conducted by people seeking a local business or service provider. By optimizing a website for these types of searches specifically, businesses can increase their chances of being found by customers looking online.
"We've seen an growing demand for local SEO, especially with Google continuing to increase the weight of local factors in their ranking algorithms," said Brave River President, Ernie Gaines. Additionally, Google's many updates to the layout of the search engine results page (SERP) have, in recent years, begun to put an emphasis on the local or Map results. "To respond to these changes," continued Gaines, "we've expanded our local SEO services to include even more directory submissions and citation updates, in addition to our robust on-site local optimization." Brave River's local optimization packages can now be done in isolation of traditional SEO, or, for the best results, in combination with their traditional SEO offerings.
ABOUT BRAVE RIVER SOLUTIONS:Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including search engine and online marketing. Since 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River's technology services, please visit our website.
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/01/prweb13179165.htm
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SOMEREN, NETHERLANDS-Jan 21, 2016 -Any website owner looking for professional SEO services has just been offered a unique opportunity to enjoy first-rate services at a bargain. This is thanks to an announcement recently made by Guillaume Van De Laar - an experienced SEO consultant. Van de Laar recently announced the launch of his SEO agency website.
The website,http://www.guillaumevandelaar.nl, is intended to offer first-rate SEO services to any website owner who desires them. These services include search engine marketing, website design & optimization, internet marketing, search engine optimization, and other SEO support services.
According to Van De Laar, the SEO services are designed for those who desire to maximize their website rankings. As such, his SEO company employs the latest white-hat SEO strategies in order to achieve the best website ranking on all major search engines including Google, Yahoo, and Bing.
Each service provided by Guillaume is tailor-made to suit the specific needs of a website owner. The ultimate goal is to provide every website owner with an opportunity to achieve the maximum rankings in their niche.
The services take a holistic approach to SEO. This means that a website is optimized to attain maximum rankings on three fronts, i.e. desktop-based searches, mobile searches and local searches. The end result is that a website is competitive on all fronts - thereby ensuring maximum visibility on the web.
According to Van De Laar, motivation for providing holistic services arose from observations he made during his years of work as an affiliate. While providing affiliate services, he noticed that most service providers focused on singular SEO services.
As a result, a website would achieve first page rankings on desktop-based searches, but not appear on the first mobile SERPs. This would prevent a website from achieving its full SEO potential.
Guillaume therefore decided to move from affiliate marketing services to providing SEO services. His motivation was to provide his clients with holistic services. As such, besides direct SEO services, he also provides a host of support services. This includes SEO audits, monitoring and consultancy. The website also provides important SEO tips and strategies which website owners can use to boost their website rankings.
Ultimately, Guillaume can enable every website owner to achieve maximum search engine rankings for their website. This can ultimately give the website exposure, and increase its chances of achieving its goals.
The best part about Guillaumes services is that they are currently being provided at a discount. This is a limited-time offer announced to commemorate the launch of the website. The discounts mean that website owners can access Guillaumes SEO services at a bargain. This is an opportunity which no website owner should miss.
Whoever desires to sign up for Guillaume Van De Laars SEO services, or find out more about them should visit the recently launched SEO agency websiteGuillaumevandelaar.nl
About Guillaume Van De Laar
Gullaume Van De Laar is an SEO consultant with years of experience in providing SEO services. His areas of expertise include search engine marketing, search engine optimization, local SEO, and internet marketing. Van De Laar honed his skills offering affiliate services to a lot of successful SEO companies. He recently launched his SEO agency website in order to provide first-rate SEO services to his clients.
More information on his services can be found on theGuillaume van de LaarSEOagency website.
Full News Story:https://pressreleasejet.com/newsreleases/2016/guillaume-van-de-laar-launches-seo-agency-website/
Distributed by Press Release JetMedia ContactCompany Name: Guillaume van de Laar SEOContact Person: Guillaume van de LaarEmail: info@guillaumevandelaar.nlPhone: +31-493-782 783Country: NetherlandsWebsite: http://www.guillaumevandelaar.nl
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