Master #SEO and rise up the #Google #Rankings #OTRAIndianapolis

Master SEO and rise up the Google rankings Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful copy Wikipedia co-founder Jimmy Wales once reportedly said: "If it isn't on Google, it doesn't exist". While statements like this ... read moreThe ultimate guide to local SEO ranking An easy to access checklist that includes these various steps can be found on Local SEO Checklist. It goes without saying that links and content are quite significant in the ranking ... Google Analytics. You can use Google's checklist or GAtective to get ... read more

Squeezing More Value Out Of Your Most Important SEO Landing Pages I recently wrote about how you can dig deeper with an SEO keyword that ... you might be able to improve rankings for key terms. If you're looking for a more in-depth look at this process, Nick Eubanks' (paid) Master Keyword Research Course has ... read more9 Reasons Your Site Isn't Ranking In Search Results Search rankings are tricky. Your site can be ranking very well one day, sending you reams of highly-qualified traffic. Then, just when you think you've cracked the Google code ... see "The Rise of the Long-Tail Keyword for SEO." read moreBrands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold? Q: What do the findings in Searchmetrics' SEO Survival Guide/2014 Ranking Factors ... visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up a simple model that ... read moreThe Huffington Post, Google and NZME executives among additional speakers for Future Forum While some of the figures in the latest RECMA rankings are questionable Nic Christensen argues ... are provide insights around the challenges of staff churn, the rise of programmatic and the broader challenge of falling client spend which are actually ... read moreHow to Master The Art of Social SEO The idea that social media influences organic search success is still very much up in the air considering ... aside, an SEO strategist's job is to manipulate content in order to align with various ranking factors within Google and other search engines ... read moreGoogle Shows Startups How to Master SEO in 10 Minutes [VIDEO] Google search ignores it. Google released on Tuesday a video that provides startups tips and suggestions about how to master search engine ... "Do not hire any rogue or shady SEO [provider] — if they guarantee rankings, it's too good to be true," she ... read moreThe Future of SEO It's Google displacing Yellow Pages and creating the SEO industry. "SEO isn't dead ... Or will a new breed of SEOs rise up to replace them? Only time will tell. Meanwhile, we still have our opinions. Post yours below. Former owner and partner ... read moreHow to Improve Your Site's Search Ranking Using SEO As any website owner knows, search-engine optimization—SEO—is a rapidly ... market will open up again." Author rankings could become more important than page rankings in the second half of 2013. Have you ever done a Google search and noticed head ... read more

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Source: Master #SEO and rise up the #Google #Rankings #OTRAIndianapolis

Pearly Dean Marketing Offers Fast and Friendly, Pure SEO Services and Commitment with Excellent Results for 15 Years

For the people behind the continuous success of Pearly Dean Marketing in terms of providing the best SEO services to big and small businesses, working with the Google guidelines in mind can boost the confidence of marketers because they are doing the right thing.

This press release was orginally distributed by SBWire

Staffordshire, England -- (SBWIRE) -- 07/31/2015 -- Fast, friendly service, informed advice, and excellent results – these are the key factors why the Pearly Dean Marketing is one of the most hailed SEO experts today. Claiming that they are the true SEO Burton experts might be too good to be true. But once struggling marketers try their limited special offers, where a full SEO audit report will be run in the client's website to determine if it is optimized correctly; clients will understand why for 15 years of pure service and commitment, Pearly Dean Marketing remains the top SEO agency that most marketers consult for.

According to Marsha Stone, the CEO of Benchmark Recovery Center in Austin, Texas and also one of current client of Pearly Dean Marketing since 2013, the SEO services that this firm is offering have greatly helped them from the extreme dilemmas they had encountered before. Back in November 2013, their website and keyword Google rankings have drastically dropp ed from the 1st page of the SERPs to the 50th in just one night. This scenario is like a matter of life and death to most marketers because the huge drop in page ranks could affect the reputation of a business and their online visibility.

At first, Marsha Stone thought it's the end for their online visibility and driving traffics to their website because that time, their webmaster went out of business unexpectedly. Thus, she was forced to look for someone who will help them with the extreme dilemmas. Luckily, they had found the right people for their SEO needs – Keith and Nigel of Pearly Dean Marketing, who helped and assist them in rebuilding their website and content. From then on, the Benchmark Recovery Center can now withstand any tests and remain atop in page ranks with confidence because they are rest assured that they have entrusted their business website to the true SEO Burton experts.

For the people behind the continuous success of Pearly Dean Marketing in ter ms of providing the best SEO services to big and small businesses, working with the Google guidelines in mind can boost the confidence of marketers because they are doing the right thing. Since Google has been very strict ever since with its Penguin and Panda updates in order to filter sites that uses spamming links and has poor web content that does not even pass the Copyscape – it became imperative that all websites that up and about the Internet should follow the guidelines that Google has implemented.

That is why, in order to remain visible and reputable in the Internet, marketers should understand that entrusting their website is not like handing over their important valuables to the baggage counter. With Pearly Dean Marketing's expertise in SEO services, the websites of businesses are in good hands. All it takes is to fill in their discovery form or pick a suitable package that contains all the SEO services that a business need including keyword research, link campaign , content strategy, and SEO Audit.

Want to know more how Pearly Dean Marketing can help businesses make conversions, boost sales and profits while establishing long-term engagement with target market? Visit their website at http://pearlydeanmarketing.co.uk or feel free to fill in their discovery form so that they could schedule a call or chat with interested clients.

About Pearly Dean MarketingPearly Dean Marketing is one of the top SEO firms that deliver nothing but the best SEO services since 2000 for local businesses. They provide cost effective online marketing solutions to help marketers beat the competition.

Contact:Dimitry VitalPR and Marketing @ Pearly Dean MarketingTelephone: 1283342021Email: keith@pearlydeanmarketing.co.ukWebsite: http://www.pearlydeanmarketing.co.uk

For more information on this press release visit: http://www.sbwire.com/press-releases/pearly-dean-marketing-offers-fast-and-friendly-pure-seo-services-and-commitment-with-excellent-results-for-15-years-614314.htm

Source: Pearly Dean Marketing Offers Fast and Friendly, Pure SEO Services and Commitment with Excellent Results for 15 Years

#Google appeals French order regarding extension of 'right to be forgotten' #SmackDown

Google appeals French order regarding extension of 'right to be forgotten' | AutoTraffic

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Source: #Google appeals French order regarding extension of 'right to be forgotten' #SmackDown

#Google Can Now Tell People When Your #Business Is Too Busy to Visit #MLSAllStar

Google Can Now Tell People When Your Business Is Too Busy to Visit The all-knowing Internet giant says the new Google Search capability, which debuted yesterday, is designed to help consumers avoid long lines and wait times. Now, when people search Google for certain businesses, an interactive "popular times" bar ... read moreHands on with Google Maps' Your Timeline: Fascinating, but freaky you can disassociate them from a location you visit, too. (It would be interesting to see if Google tries to push data from Your Timeline into the Google Photos app, but for now the exchange of user data is only flowing in the opposite direction.) read more

How Google's New Mobile Ad Units Will Increase Your Mobile Conversions "You can highlight what makes your business ... a sweat about Google running the show because you will still have the ability to make adjustments on categories, targeted searches, ad text, etc. Mobile searchers are far too busy to visit a bunch of ... read moreWas your spouse on Ashley Madison? A new breed of private eye is ready to help. On Thursday morning, one caller simply wants to know: "How do you get this stuff off Google?" He's a user of Ashley Madison, the site that helps married people ... can find out whether his connections to Ashley Madison are public. They can tell ... read moreWindows 10 Review: one OS to rule them all The big advantage here is that you can choose the one you want to use now and all programs ... to write an email to someone without touching the keyboard or looking at the screen. You can add appointments to your calendar that way too. read moreIs Your Website Doing Its Job?: The Only Three Things You Need to Know. You're too busy to take a crash course in website ... website assessment tool for the hospitality industry. You can forget all the technical jargon. We'll explain what matters most for your business in terms you can understand. Before we get started ... read moreWhy Cuban and Andreessen have high expectations for uBeam So VC really is a business of patience. Now, it's certainly ... private markets is that we can. The other thing you should know about the waiting, too, is a lot of it has been all the more positive for her, which is that people want to put more money ... read moreYour Smartphone Can Tell If You're Depressed Smartphones can track fitness ... detect depression, too. A small Northwestern Medicine study tracked the smartphone use and GPS locations of 28 adults, finding that the more time you spend using your phone and the fewer places you visit, the more likely ... read moreOceanside Chronicles – PD: Season 2, Episode 4 Some people heard ... make sure we can close the case, eh?" Snake looked at him kind of sideways. "You ain't much of a regular cop, are you?" the Breaker asked. "No," said Eddie. "Remember that and tell the rest of your crew. read moreCan the 'Right Stuff' Become the Wrong Stuff? I have also flown many times as safety pilot with people practicing instrument approaches into Charleston. I believe your ... too: From our several hundred hours of flight time for our American Futures travels these past two years, I can remember only ... read more

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Source: #Google Can Now Tell People When Your #Business Is Too Busy to Visit #MLSAllStar

The most ironic #Google #Job opening ever #KnockKnockLive

The most ironic Google job opening ever Does even Google know how its own search algorithms work? We raise this question because Google is looking for an SEO expert to come on board and help Google sites get more organic traffic… from Google. We kid you not. FROM EARLIER: Brace yourself ... read moreMoving From Valley To Bangalore, Peeyush Ranjan Wants To Make Flipkart A Facebook Or Google Of East Peeyush Ranjan, 41, made news when he quit Google's engineering team in the Silicon Valley ... it was simply not available. But with ever-cheaper smartphones and easier access to information, the huge explosion of e-commerce puts every product within ... read more

'Consumers got spoiled by Google': The UX revolution underway at SAP Today, more than ever, a positive user experience is important to enterprise software users. "In polls we take of our enterprise customers, it turns out that UX is the most important factor ... "Take something like a Google search," said Yen. read morePhoenix" – from the Ashes of War [MOVIE REVIEW] Lene, whose job is to locate survivors ... the final shot is perhaps the most devastating punctuation mark ever. Do not miss this film. I saw it twice and will, in all likelihood, view it again. Opening Friday July 31 at the Landmark Theatre at the ... read moreWindows 10 or OS X? A Mac User Falls For the PC Again Microsoft can at last boast that it does a superior job at many of the new tricks ... but the initiative hasn't yet borne fruit. But most of us spend our computer time in a Web browser. (As Google's Chromebooks show, even computers that are just ... read moreThe growth formula: Q&A with Kevin Weil, Twitter's head of product When Kevin Weil took the reins in October, he was the fifth person to take the job in five years. Improving Twitter's core product while growing its user base was a challenge Weil's predecessors never quite cracked; the man he replaced, the former Google ... read moreGoogle's former CIO was deaf and dyslexic as a kid — now he's helping millions of Americans get emergency loans (GOOG) Most of them had low credit scores that disqualified them from regular bank loans. That meant there were millions of "underbanked" Americans who could benefit from a better lending system. Merrill quit his job at Google and launched Zest Finance ... read moreCFO's focus on discipline soothes Google investors After the recent earnings report and Porat's debut, Google shares jumped nearly 20 percent in just a few days. Not all of this — or even most of it — can be attributed solely to Porat's arrival. She's been on the job only since May. But her crisp ... read moreRuth Porat May Be Just What Investors Think Google Needs P. 500. After last week's earnings and Ms. Porat's debut, Google shares jumped nearly 20 percent in just a few days. Not all of this — or even most of it — can be attributed solely to Ms. Porat's arrival. She's only been on the job since May. read moreNew Acquisio Management Changes Designed To Drive Growth in the Marketing Technology Space We are more ambitious than ever, with plans to expand our user base from agencies to SMBs and advertisers, and it's my job to make sure we're delivering the most value to our users ... Member until its acquisition by Google. Prior to joining KickApps ... read more

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Source: The most ironic #Google #Job opening ever #KnockKnockLive

The evolution of SEO

As of late, there has been a lot of discussion surrounding SEO -- whether it ceases to exist, if it's now blended into the tactics better known as "content marketing," or if it still remains essential, and predominantly a set of website-centric tasks. By now, I'm sure we've all heard the phrase, "SEO is dead." While yes, we may be in agreement that certain aspects of traditional search engine optimization are no longer relevant, SEO is certainly not dead. It is simply evolving, and we, as marketers, experience the changes on a continual basis. Content marketing strategy has emerged as the ultimate roadmap to drive engagement in every channel. Will our old definition of SEO survive this transition? Certainly not. However, we can instead formulate a new understanding of what it means to optimize for search while creating valuable consumer experiences through content.

The past

When we think about the traditional pillars of SEO, they're often broken down into these three categories:

Search engine optimization was considered to be a very technical process -- worshipping the then-simpler algorithms to generate top search ranking, and carefully pinpointing the tactics to boost website traffic. It was about removing technical obstacles, stuffing our content with specific keywords, and excessively linking -- focusing solely on rank. 

However, as marketers, we recognize there are several factors that have driven dramatic change in the way we define our SEO strategies.   

The present

Proven and established best practices remain a part of SEO, but search engines today have transformed their algorithms to reflect a much different kind of value than we've seen in the past: user experience. With updates to Google like Panda, Penguin, and Hummingbird, brands have been required to adjust their content strategies to reflect not only an improved search engine, but to shift the focus to a new audience -- the end-user, rather than the search engine spider.

SEO is no longer just an effort to be No. 1 for your designated search terms, but rather it has evolved into a much broader landscape of idea and information sharing. What we like to categorize as "content" and "authority" have emerged as more critical components in understanding the successful approach to SEO. Today, content is often evaluated by its usefulness, relevancy, and educative value -- in other words, its ability to genuinely engage searchers, influencers, and social media audiences alike. By monitoring consumer insights, we are able to clearly identify audiences and give them access to content tailored to their specific interests. That's how great brand experiences occur, which then stimulate conversions.

As content marketing and SEO strategies are evolving, so too does our notion of ranking. While the coveted No. 1 ranking in the SERP was once deemed the ultimate recognition of SEO success, today we have substituted the concept of "ranking" with "visibility". What do we mean by visibility? It means capturing as much "non-paid" real estate on the search engines results page as possible (i.e., answer box, knowledge graph, image carousel, etc.). It also means having a reach far beyond just the SERP, extended to touch audiences across different content platforms, social media channels, and devices. It's giving people the chance to find, connect with, and learn from your content in the places they seek it. In addition to the broader, conceptual understanding of visibility, we all must think about it in the physical sense. Mobile visibility has become particularly significant, as consumers continue to change their online behavior and engagement patterns. Search experts have certainly ha rped on the importance of mobile optimization, and rightfully so. This evolution cannot be ignored.

Marketers and SEO practitioners have become more deeply aligned with these new methods of SEO and, in turn, have implemented strong content marketing strategies to bolster them. As we continue on this path and glance ahead, we must continue to create content not for search engines, but for people.

The future

Let us take a step into the future of the SEO landscape -- in fact, the term "search engine optimization" may no longer exist on its own at all. For all intents and purposes, let's call it what it is: content marketing. Content marketing will no longer be seen as the driver of a single channel, rather it will be the driver of all channels. We will leave methods of optimizing for channel-specific engagement behind. This will mean breaking down the internal silos within an organization, and allowing different marketing segments to function synergistically. It means that data scientists, writers, and content creators will work together on these strategies.

More and more, consumers have demonstrated that they value interactivity. We can no longer assume that the everyday consumer is going to be engaged by a static, text-based piece of content on their desktop. And their expectations only increase by the day. As they travel through their omnichannel journeys of brand engagement and product exploration, consumers will want content that adapts. A piece of content should travel seamlessly through the channels right alongside the people who view it. More than anything, content will become an experience.

Closing thoughts

As we look back on the SEO of the past and move forward towards a content marketing future, we have undoubtedly traveled a long, complex path. Though our methods have changed, our goals have perhaps remained relatively similar. We have always desired the visibility a good SEO strategy generates, but today we recognize that that visibility has taken on a much more thorough definition. As the marketing and consumer worlds continue to evolve, we must all participate in a greater conversation about content. If SEO is evolving, so must marketers. Adapt and survive…it's the only way!

John Iozzia is SVP, content services at PM Digital.

On Twitter? Follow iMedia at @iMediaTweet.

Source: The evolution of SEO

#Google Panda Refresh Started Over A Week Ago, But Will Take Months To Complete #Rasheeda

Google Panda Refresh Started Over A Week Ago, But Will Take Months To Complete On Friday, Google confirmed that it had finally begun rolling out a Panda refresh the prior weekend. The refresh will take "a few months" to complete, according to the company. The update, Google's Gary Illyes said, affects 2 – 3% of queries. read moreGoogle Panda 3.2 Update Confirmed ... told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so of webmasters commenting ... read more

Samsung Galaxy S5 Problems, Glitches, Questions, Errors and Solutions [Part 40] This is not entirely bad as Google needs more feedback to improve the new operating system at this time. If you have concerns regarding your Samsung Galaxy S5, don't hesitate ... it makes me want to throw it away and start over:( Do you have any ... read moreDoes Kandi Hold China's Solution To An Impending Consumer Mobility Crisis? So much for the fear mongering spread by ignorant naysayers in their published diatribes over the past three months ... "Golden Week," where all take a week long vacation at the same time. Here is an article that just came out a few minutes ago ... read more7 Days: A week of Windows 10 updates, Lollipop's long rollout and the 6Wunder's of We begin our journey this week in Europe, where search giant Google hasn't been having the best of times in recent months ... Windows 10 Insider Preview is currently build 10130, first made available to Fast ring testers just over a week ago. read moreWhy the problem with Siri matters A week ago, bloggers brought ... But let's take another look at why Siri isn't helping out her American sisters when they're having a sexual healthcare crisis. If you can get through the defensive histrionics over at The Unofficial Apple Weblog, we're ... read moreThursday Night Open Thread The Yankees have played 54 games this year, so the season is exactly one-third complete. They are 29-25 with a +19 run ... Didn't the Conference Finals end like a week ago? Geez. Talk about those games or anything else right here. read moreOn the assassination of a Russian opposition figure A week ago, Russian opposition ... To assume that having over major electorate support, it was Putin who ordered the killing of his fading, harmless criticizer on the eve of the peaceful opposition march is to take Putin for an idiot. read moreTranscript for September 4 MR. RUSSERT: In January of 2005, a few months ago ... let me start with you. You just heard the director of Homeland Security's explanation of what has happened this last week. What is your reaction? MR. AARON BROUSSARD: We have been abandoned ... read moreBuilding a new Libya Omnipresent only a week ago ... the uprising started, but by then it was too late. Libya's second city, Benghazi, staged the first demonstrations on February 15th. Barely 60 youths showed up. Similar protests erupted in other cities over the next two ... read more

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Source: #Google Panda Refresh Started Over A Week Ago, But Will Take Months To Complete #Rasheeda

#SEO #News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more #

SEO News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more | AutoTraffic SEO News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more Tom Williams looks at the latest search engine optimisation news, including Google Search Console's changes to webmaster notifications, Sitemap bug's impact on indexes, Google's self-drive car crash and more… Google Search Console Changes Webmaster ... read moreHP TouchPad Needs 6 to 8 Weeks for Additional Shipments 7 posting on the Precentral.net blog. "You will receive a shipping notification with a tracking number once your order has shipped." That would place the new TouchPads in consumers' hands sometime in either late October or early November. The reduced-price ... read more

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Source: #SEO #News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more #

The most ironic #Google #Job opening ever #

The most ironic Google job opening ever Does even Google know how its own search algorithms work? We raise this question because Google is looking for an SEO expert to come on board and help Google sites get more organic traffic… from Google. We kid you not. FROM EARLIER: Brace yourself ... read moreThe Singular Mind of Terry Tao He eschews job offers from prestigious East Coast institutions ... who founded the Center for Talented Youth there. Tao was one of the most talented math students Stanley ever tested — at 8 years old, Tao scored a 760 on the math portion of the SAT ... read more

Evernote hires a Google exec to prepare the company for an IPO See also: Evernote CEO sets the record straight on finding his replacement O'Neill comes to Evernote after spending nearly a decade in various high-level roles at Google, most recently heading business operations within the search giant's experimental ... read moreGoogle's former CIO was deaf and dyslexic as a kid — now he's helping millions of Americans get emergency loans (GOOG) Most of them had low credit scores that disqualified them from regular bank loans. That meant there were millions of "underbanked" Americans who could benefit from a better lending system. Merrill quit his job at Google and launched Zest Finance ... read moreWhy Google's investors are wild about Ruth Porat, the company's new CFO After last week's earnings and Porat's debut, Google shares jumped nearly 20 percent in just a few days. Not all of this - or even most of it - can be attributed solely to Porat's arrival. She's only been on the job ... there ever were in search. read moreThe 10 companies with the best reputations in America While a company's products are arguably the most important factor ... and intuitive products, like Search, Chrome, Android and YouTube. While Apple saw its highest Reputation Quotient the year after Steve Jobs' death (2012), the company continues ... read moreThe reckless plot to overthrow Africa's most absurd dictator Anything that I had ever done or would do is hopelessly inadequate." Assan eventually joined his family in Kentucky. Njaga also moved back to Frankfort, and went through an unsettled period. He worked fast-food jobs ... It was the most dismal period ... read moreBillboard's First-Ever Nashville Top 50 Power Players List Revealed "I didn't consult with Taylor on the letter, but it was ironic because I ... presents some 600 shows annually, most with two to three supporting acts. Given that an average country arena tour sells 500,000 tickets, those opening spots provide big exposure ... read moreThis Is What the Soldier of the Future Will Look Like In March, Boeing earned a patent for the first-ever force field — just not like one you might ... "Radio men are easily identified and can be targeted as well. ... Just Google image search for radio operator and you will understand." read moreDouglas Coupland: Greece and the Curse of Leisure launch codes—or maybe they're the names of recently FDA‑approved osteoporosis medications—and yet at the moment these words are some of the most freighted in the language ... And as a tourist there's an ever present whiff of the possibility of ... read more

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Source: The most ironic #Google #Job opening ever #

#Google Is Hiring an #SEO Expert to Do Better in #Google #Rankings #

Google Is Hiring an SEO Expert to Do Better in Google Rankings Search Engine Optimisation (SEO) has become one of the accepted facts of life when talking about any online business - even if you've got great content and a strong social media presence, nobody can do without the huge waves of 'organic' traffic that comes ... read moreBelieve It Or Not: Google Is Hiring An SEO Expert then it will have to find ways to do the same. Now to drive traffic organically Google will have to work on the SEO of its own websites. Whatever said and done the phrase, "Google need not hire a SEO expert" will no longer hold good. read more

SEO Review: Hi-Health.com Good; Could Be Better Where "best priced fish oil" drove no Google ... much better than having a complete XML site map, which you really should have anyway. Both forms of site map just foster indexation as opposed to boosting actual rankings. If you need an SEO site ... read moreSearchCap: Google Purchase Now, Google Needs SEO & RTBF UK Google is hiring a SEO to help drive ... feedback on how to make it better. UK Paper Argues Right To Be Forgotten Being Abused In Some Cases While the majority of Right to Be Forgotten (RTBF) take-down requests in Europe do not seek to conceal criminal ... read more12 Questions to Ask Before Hiring an SEO Expert Staying ahead of Google algorithm updates — especially when it comes to SEO practices that used to be par for the course, like link-building — isn't easy. So how do you vet an SEO expert when ... you'll know which questions to ask. read more7 Clues You Need to Hire an SEO Company If your rankings keep dropping (even if it's just for one keyword or category), the sooner you can figure it out the better. If you can't figure it out on your own, an SEO ... to do to stay white-hat. You would be surprised at just how often Google ... read moreUsing an SEO Company vs. Hiring an In-House Expert: The True Dollar Cost It's a common question that companies who are considering hiring a search engine optimization company often face – is this something that we can do in-house ... hire an expert search engine optimization company rather than bring in an SEO expert ... read more6 SEO Scams you Need to Check while Hiring an SEO Company Don't forget to do your homework about the company you are going to hire for search ... some sites with better online positioning. Google Algorithms are complex things to understand. And when it comes to the algorithms used for SEO purposes they are ... read morePanda and Penguin Are Not Penalties Google penalties do ... better results now than I did a few years ago. It's good for Google to show the most relevant results possible. But, these filters are causing so many businesses to suffer severely. Some made poor decisions in hiring a low quality ... read more4 Tips For Hiring The Right SEO Firm You've been tasked with hiring a search engine optimization (SEO) firm to provide various online marketing services to your company ... Google natural search?" The easy answer is that some can deliver while others can't. But if that's the case, how ... read more

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Source: #Google Is Hiring an #SEO Expert to Do Better in #Google #Rankings #

Punchlines: #Google self-driving car tests limits #

Punchlines: Google self-driving car tests limits A Google self-driving car was involved in an accident causing minor whiplash to passengers in both cars, the company reported July 16. It's one of more than a dozen accidents involving the prototype vehicles, and Google says the other motorists have been ... read moreMichigan has a fake city to test self-driving cars And that's why companies like Google (NASA's Moffett ... the site is set up to really test cars' limits — with, for instance, a pedestrian darting out from behind a bus. Will the self-driving car "see" her and stop in time? read more

Mapping the future of the self-driving car Digital maps, the type we access every time we fire up a car's satnav ... are greater than Google's when it comes to keeping track of road-going geographical changes. Bosch meanwhile is already using TomTom maps in autonomous driving tests in highway ... read moreGoogle's self-driving cars hit the roads in Austin, Texas Google's self-driving car has arrived in Texas. In a Google+ post Tuesday, Google announced that it has picked Austin as the next location for its self-driving vehicle tests. To rev up ... start driving at normal speed limits? That prospect is still ... read moreWelcome to Mcity, the Place Driverless Vehicles Call Home Instead, driverless cars milling about Mcity ... automotive technology — Google's self-driving vehicles are already cruising the streets of California, for example. For the "founders" of Mcity, the test facility is a bold move to reassert Michigan ... read moreAudi RS 7 Autonomous Concept drops 880 pounds, laps Sonoma Raceway Impressively, the car lapped the circuit in a similar time achieved with a professional driver behind the wheel of the V-8-powered R8 supercar. Then, at the start of this year, Audi let journalists sample a self-driving ... its physical limits lap after ... read moreHow Google's Autonomous Car Passed the First U.S. State Self-Driving Test Regulations governing Google's experimental self-driving cars will ... Google's autonomous Toyota Prius passed the test almost immediately. What has not been revealed until now, however, is that Google chose the test route and set limits on the road ... read moreGoogle Is Testing Self Driving Cars On Public Roads Of California Google's Self Driving cars are on loose on public roads of California, although they are just being tested for good and not to race with the human drivers. Google has set the top speed limit to 25 mph ... For the test on public roads of California ... read moreHow safe are driverless cars? The California Department of Motor Vehicles says 4 out of 48 approved test cars have been involved in accidents ... Watchdog president Jamie Court said. Both Delphi and Google say their self-driving cars were not at fault in any of the incidents. read moreCalifornia DMV says Google's autonomous car tests need a steering wheel Google Traditionally, Google's self-driving car prototypes have taken existing cars from manufacturers like Toyota and Lexus and bolted on the self-driving car components. This is less than ideal, since it limits ... The California DMV has now thrown ... read more

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Source: Punchlines: #Google self-driving car tests limits #

How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)

The trend is clear: Google is providing more and more answers directly in the search results (SERPs). Answers in the SERPs come in many forms, and some provide content sourced from a website, along with a link to find more information. These are actually called featured snippets, as Google's Gary Illyes recently explained.

For example, here's a featured snippet from the Bose website:

Many people involved in SEO have mixed emotions about featured snippets. They can be valuable for users, and they can help build credibility for publishers — but it's also scary as heck to see your content lifted and placed directly in the SERPs. I've seen some of my own blog posts yield featured snippets, and I can tell you it's a strange experience. It's exciting and frightening at the same time.

For example, if you can gain a featured snippet, you can stand out from the crowd. And if Google is providing a link to your site for more information, that snippet can yield a boatload of targeted traffic. On the flip side, if Google simply surfaces an answer without a link or attribution, then you could end up losing a lot of traffic. There's a fine line between the two.

How Can Publishers Find Featured Snippets?

As featured snippets become more prominent, I've received many questions about how to find them for specific websites. For larger sites in particular, it may be hard to know when Google is providing an answer that's been surfaced from your own content. Let's face it, with tens of thousands of queries (or more) driving traffic, you might not know which ones yield featured snippets from your site.

Sure, Google's Illyes said the company might add functionality to Google Search Console to help webmasters measure featured snippets — but who knows when (or if) that will happen?

You should want to know more about your featured snippets. If you can understand why Google is surfacing your content, you have a better chance at replicating that effect. Depending on the query at hand, a featured snippet could drive a lot of targeted traffic to your site. And if that traffic is converting, then a lot of revenue can be on the line. I've seen this first-hand with clients.

Tools For Uncovering Featured Snippets

The approach I'll detail below for surfacing featured snippets involves both SEMrush and Google Search Console (formerly called Google Webmaster Tools). By using both tools together, you can discover which queries are yielding featured snippets from your site, which landing pages are being surfaced, and the impact that those featured snippets are having. Let's dig in.

How To Use SEMrush To Find Featured Snippets

First, head over to SEMrush. It's one of my favorite tools for researching organic search trending for domains, understanding rankings for that domain, and viewing gained or lost rankings. Once you fire up SEMrush, enter your domain name in the search field:

Next, click the Positions link under Organic Research. This will list all of the keywords that your domain ranks for in the top 20 listings (according to SEMrush).

Now, we want to find featured snippets in Google for your domain. Featured snippets often show up for "how to" queries, so let's begin by going down that path. We'll filter all keywords leading to your site by "how to" using filters available in SEMrush.

Above the keyword list in the positions report, enter "how to" without quotes. Then hit enter on your keyboard, or click the magnifying glass to filter your results. Boom, you'll now see all "how to" keywords leading to your site.

Since Google often pulls featured snippets from top ranking URLs, you can further filter your results to show rankings only in the top five results. To do that, add another filter for position less than six (which will provide top five rankings for your website for "how to" queries).

Now the fun begins. Not only does SEMrush provide the keywords, landing pages and rankings per country database, but you can also view the SERP based on month and year. That means you can start checking queries to view the actual SERP screenshot for your site (for the keyword at hand). As you can guess, you will also see answers in the SERPs, and you can see if your site is being featured.

Depending on how many how-to keywords your site ranks for, this can take awhile. But I promise you'll love doing it. You might just find a featured snippet (or several) during your research. Make sure you document the keyword and landing page for any featured snippets you surface during your research.

If you do find some featured snippets, you'll definitely want to dig in to better understand why it is being surfaced. In addition, you'll want to check the traffic impact to the landing pages being surfaced in the featured snippet. That leads me to Google Search Console (GSC).

How To Use GSC To View The Traffic Impact Of Featured Snippets

You should have a list of keywords and landing pages based on your SEMrush research. Now, fire up Google Search Console and access the Search Analytics reporting. You can find that in the Search Traffic reports.

You can start by checking out the queries report (which will be active by default). Make sure to use an accurate time frame based on your research. Then you can filter the queries to isolate specific keywords. For example, you can filter the queries in this report by clicking the drop-down under the queries dimension, clicking "Filter queries," and then entering a keyword which yields a featured snippet.

Once you do, you'll see trending based on the metrics you have selected (clicks, impressions, click-through rate and position). The default will be clicks, which is a smart place to begin. You can view up to 90 days of data in GSC, so make sure you select that option to see a full 90 days of trending. You can do that by clicking the drop-down under Dates, then clicking "Set date range" and "Last 90 days."

At this point, you might see a spike during the past 90 days. If you do, there's a good chance the featured snippet is new.

If you can determine the date the snippet showed up, then isolate that date and compare the time frame after that point to the time period prior. For example, if you saw a change on June 1, then comparing time frames would reveal the change in impressions, traffic, and so on after June 1 compared with the time frame prior to that date.

This can help you understand the traffic impact of gaining a featured snippet. GSC will provide totals per metric (before and after) so you can quickly determine the impact.

You can also repeat this process for landing pages. You can easily isolate a specific landing page based on your research to identify the traffic impact of a featured snippet. Just click the Pages dimension, and then filter by URL. Once you do, you can view trending for the URL at hand (by clicks, impressions, etc.).

Note: If the featured snippet didn't show up in the past 90 days, then you can check Google Analytics reporting for that landing page to see when traffic did spike. And then you can check the historical reporting in SEMrush to see when the featured snippet started showing the SERPs. Just use the historical drop-down in the upper right corner of SEMrush to choose the month and year you want to check. Then view the SERP screenshot the way we did earlier to see if the featured snippet is present.

Summary: Find Your Answers Today & Expand Your Efforts

The impact of gaining a featured snippet can be significant, so it's important to understand when your domain is yielding one (or several). Using the approach detailed above, you can gain a strong view of the answers being surfaced from your domain and the traffic impact from those featured snippets. Then of course, you can try to reproduce that effect.

Now let's just hope Google keeps linking to our websites from the featured snippets… :-)

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

About The Author Glenn Gabe, president of G-Squared Interactive, is a digital marketing veteran with over 18 years of experience. Glenn currently helps clients maximize their online marketing efforts via Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Advertising, Social Media Marketing, and Web Analytics. During the past 18 years, Glenn has assisted clients across a wide range of industries including consumer packaged goods (CPG), e-commerce retailers, startups, pharmaceuticals, healthcare, military, education, non-profits, online auctions, real estate, and publishing. (Some images used under license from Shutterstock.com.)
Source: How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)

#SEO #News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more #

SEO News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more | AutoTraffic SEO News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more Tom Williams looks at the latest search engine optimisation news, including Google Search Console's changes to webmaster notifications, Sitemap bug's impact on indexes, Google's self-drive car crash and more… Google Search Console Changes Webmaster ... read moreHP TouchPad Needs 6 to 8 Weeks for Additional Shipments 7 posting on the Precentral.net blog. "You will receive a shipping notification with a tracking number once your order has shipped." That would place the new TouchPads in consumers' hands sometime in either late October or early November. The reduced-price ... read more

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Source: #SEO #News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more #

Plumb Fixit Greenwich Hires SERP Control Marketing to Reach New Clients Digitally

Plumb Fixit has just signed an agreement with SERP Control Marketing to manage their online strategy, enabling the plumbers to better promote their services online.

London, UK — (SBWIRE) — 07/22/2015 — Plumbing is something we rarely think about until it goes wrong, and when it does, it is often a serious emergency. Plumbing malfunctions can create hundreds or even thousands of pounds worth of damage to homes and offices, meaning fast, effective and knowledgeable tradesmen are worth their weight in gold. Plumb Fixit – Plumber Greenwich is a company created by a team of experienced plumbers to provide the best plumbing services in South East London. They have just signed a deal with an online marketing consultancy specializing in online marketing for tradesmen to ensure they can be found online by the people who need them.

SERP Control Marketing specializes in digital marketing for tradesmen. As a full service digital boutique they offer web design, social media marketing, PPC management and search engine optimisation. Their search engine optimization ensures tradesmen are found on Google via local searches. They achieve top rankings via a tried and battle tested SEO strategy that produces consistent results, providing an increase in web traffic, leads and sales.

Plumb Fixit have an experienced team of plumbers and gas-safe engineers who specialize in the task at hand, leaving them little time to dedicate themselves to online development. By hiring consultants, they have freed their time to better serve their customers as well as ensuring more customers than ever will be able to find them.

A spokesperson for Plumb Fixit explained, "We are proud of the work we do and we want that work to be marketed properly, so individuals don't miss out on hiring the best by looking online for their answers. We have managed to thrive since our foundation last year based on word of mouth recommendation, but the online arena now provides us with the opportunity to expand our reach and provide a more effective service to more people than ever before. We are looking forward to working closely with SERP Control Marketing to make this happen."

About Plumb Fixit Plumb Fixit is a plumbing site serving South East London, with an ever increasing range of content being added to their blog in order to provide a one-stop resource center for local residents searching for solutions to common plumbing problems. Plumb Fixit was established in July 2014, formed by a team of top quality, highly experienced plumbers and gas-safe engineers.

For more information please visit: http://www.plumbfixitgreenwich.co.uk

For more information on this press release visit: http://www.sbwire.com/press-releases/release-611752.htm

Media Relations Contact

Micheal Allen Telephone: 0203 519 1538 Email: Click to Email Micheal Allen Web: http://www.plumbfixitgreenwich.co.uk

Source: Plumb Fixit Greenwich Hires SERP Control Marketing to Reach New Clients Digitally

The most ironic #Google #Job opening ever #

The most ironic Google job opening ever Does even Google know how its own search algorithms work? We raise this question because Google is looking for an SEO expert to come on board and help Google sites get more organic traffic… from Google. We kid you not. FROM EARLIER: Brace yourself ... read moreEvernote hires a Google exec to prepare the company for an IPO See also: Evernote CEO sets the record straight on finding his replacement O'Neill comes to Evernote after spending nearly a decade in various high-level roles at Google, most recently heading business operations within the search giant's experimental ... read more

Google's former CIO was deaf and dyslexic as a kid — now he's helping millions of Americans get emergency loans Most of them had low credit scores that disqualified them from regular bank loans. That meant there were millions of "underbanked" Americans who could benefit from a better lending system. Merrill quit his job at Google and launched Zest Finance ... read moreHow artist Lisa Hanawalt designed the 'wonky' world of 'BoJack Horseman' The most popular horse/human hybrid on Netflix is back with ... Just rather than looking at that stuff in person I'm looking at it on a Google image search and then drawing it. It's also a very different medium from what you did growing up as an illustrator. read moreThe reckless plot to overthrow Africa's most absurd dictator Anything that I had ever done or would do is hopelessly inadequate." Assan eventually joined his family in Kentucky. Njaga also moved back to Frankfort, and went through an unsettled period. He worked fast-food jobs ... It was the most dismal period ... read moreMy Mom Was Something: Reflections on Her Art and How the World Has Changed Recently, based on a Google search, a woman emailed me at the website I run ... Professionally, she kept her maiden name, Selz, not the most common gesture in that long-gone era and a world of cartoonists and illustrators that was stunningly male. read moreThe hyperbolic and exhausting papacy of Francis Surprisingly, most didn't seem too put off by the passage on climate change ... as he's been harping on us to do more, and ever more, to practice mercy on the world; to welcome the stranger, to clean up the rivers, to bring about justice and peace ... read moreThe iPod is outperforming the Apple Watch A search ... by Google's real-time data. Where a 100 on the scale signifies peak popularity (obviously reached by the iPhone), the Apple Watch has barely ever touched two digits. The company's first new gadget in five years-- the first since Steve Jobs ... read moreThe 10 Cities With The Most STEM Job Openings Right Now Forbes and online job search engine ... rate of non-STEM jobs, he says. "The demand for STEM talent is expanding beyond the walls of Google, IBM and Apple; and STEM skills are needed in all industries," he adds. "We live in an ever-evolving digital ... read morePaul Fanlund: Dane County should be the model, but instead we're the enemy Walker, meanwhile, was struggling himself last week, trying to explain his ever-shifting ... talk about is jobs, jobs, jobs," Parisi said, "but when it comes down to the reality of governing and when it comes to the most important process in the ... read more

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Source: The most ironic #Google #Job opening ever #

Things you need to know about a career in digital marketing and SEO

Digital Marketing and SEO are two of the most commonly used terms on the internet. They are like the climate and weather of the internet world, so when you are "in" the internet world you are constantly in touch with them - even if you don't notice them. Both of these subjects came into existence with the arrival of the internet. You might wonder how to become an SEO Specialist or a Digital Marketing Expert, if that was a career potentially of interest to you. One of the first things that you will need to know is that there are no hard and fast rules in how to become an SEO Specialist or a Digital Marketer.

What is Digital Marketing and SEO?

SEO stands for Search Engine Optimization, and is a part of digital marketing. This defines the grounds of everything you will do as a professional SEO. You will follow certain procedures, apply methods and create techniques and strategies to take a website to the top of the search engine rankings. To do that you have to play around with keywords, anchor texts, backlinks, content, social media, web design, etc. "Digital Marketing" is an umbrella term which has many different types of marketing methods hidden underneath it. Pay per click (PPC) marketing, SEO, social media marketing, blogging, email marketing, eCommerce marketing, etc. are all different aspects of digital marketing.

How to become an SEO Specialist or a Digital Marketing Expert

As mentioned earlier, there are no hard and fast rules to become a digital marketer or an expert in search engine optimization. However, your knowledge of marketing is extremely important in both niches. How well you understand the internet, the internet users, the latest internet trends, and the various platforms and methods of marketing, plays an important role in your career. For SEO, you can go to various institutions that will provide you a certificate after obtaining SEO training for 3 to 6 months. Some courses can even be shorter than this. Shaw Academy offers some very useful digital marketing courses that can be helpful when you have chosen this career path.

When you want to put visual ads on the internet, you will need some knowledge of graphics too. However, it would be wrong to say that most people end up being search engine optimization and digital marketing experts accidentally or unintentionally. The essence of this job lies in your understanding of marketing trends on the internet, and consistent you are in your marketing approach. PPC, email marketing and content marketing are not technical terms, but it is the tediousness of these jobs that compel companies to hire experts, who would only focus on doing them.

Familiarize yourself with social media. Know how emails work and how to use various email marketing software. There are an extensive range of subjects such as meta-tags, ad copies, keywords, SERP software, content marketing, article directories, PageRank, domain authority, blogging, backlinks, social networking, analytical tools etc. that you will need to become familiar with if you want to step into any of the fields. This should not be too daunting however, as once you are into digital marketing you will gradually start to learn all of these things. Your next step is to have yourself recognized as a digital marketing expert to get the attention of employers.

How To Start The Job?

There are many ways for you to be a digital marketing expert and provide your services to people. First, you have access to online websites for freelancers which will allow you to get in touch with employers from around the world and work as a freelance expert. You could become part of a company, a studio, or an agency which provides any or all of the digital marketing services. There are literally tens of thousands of online SEO and digital marketing firms to choose from. The most important thing is to have some experience and a current portfolio which you can show to your employers.

As a digital marketing expert, it is an absolute necessity to have some presence on the internet. Make sure you have a website, no matter how basic, to show your prospective employers that you are a serious professional.

What You Can Expect And What's Expected Of You

Your starting salary will probably not set the world on fire, and the initial duties which you will be tasked with will most likely be quite easy and non-complex. Your salary will depend a lot on your previous work, which is why your portfolio - the record of your work to date – is accurate, and your can be justifiably be proud to present it when asked for. If you have a certificate to prove your SEO and digital marketing skills, you will be paid well right from the beginning. However, like with most roles, it is your real world marketing experience which will be a great plus for you.

You should have a passion for your work. You need to have a knowledge of the terms. Even if you don't know many of the specific subjects associated with digital marketing, you must have a basic idea of what they are. Perhaps most importantly, never lose sight of the fact that you are expected to provide results – after all, that is what you are being paid for.

Source: Things you need to know about a career in digital marketing and SEO

#Google Looking for an #SEO Manager to Improve Search #Rankings #

Google Looking for an SEO Manager to Improve Search Rankings Google was not joking when it posted a job opening for a full-time "Program Manager, Search Engine Optimization" on Thursday. The search engine giant is looking to hire someone that would help the company improve its search rankings and drive more traffic ... read moreGoogle is hiring someone to help improve its SEO ranking (seriously) Google is looking for an SEO expert. A new job posting for a "Program Manager, Search Engine Optimization" was spotted on ... help shape blog and social strategy, improve website code hygiene and define web architecture for international websites. read more

Job Hunting? Google Is Hiring An SEO Expert To Improve It's Ranking – In Google! Google might be the last place which needs an SEO expert, but apparently even the most influential ranking website ... when it comes to search engine optimization, so it definitely comes as a surprise that they'll be looking for someone who can be ... read moreGoogle Is Hiring an SEO Expert to Do Better in Google Rankings The company is hiring a Program Manager, Search Engine Optimisation, and the post notes that Google is looking for someone to "advise ... help shape blog and social strategy, improve website code hygiene and define Web architecture for international ... read moreBelieve It Or Not: Google Is Hiring An SEO Expert But this is true as the search giant is looking to improve its ranking in Google. Sounds confusing? It isn't. Google a couple of days ago has posted an opening for Program Manager, Search Engine Optimizer in its Google Careers page. Google is undertaking ... read moreGoogle is searching SEO expert for itself Do you believe this ? Google is looking for an SEO expert to improve its rankings in Google Search , according to a posting on its Careers page ! "As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing ... read moreGoogle seeks staff to help with search Search giant Google is looking for help to improve the way its products appear on search sites. An advert on its careers website is seeking a manager for its search engine optimisation (SEO) team. Candidates should be able to use technical tricks and ... read moreWisdek Inc Guarantees Top Rankings for Websites with Affordable SEO Services & Strategies Whether you're the CEO of a large company, a Marketing Manager ... need to increase your sales funnel using search marketing strategies and tactics." This is the company to look for if you are looking for Quality Internet Marketing and SEO Services. read moreThe most ironic Google job opening ever Does even Google know how its own search algorithms work? We raise this question because Google is looking ... The SEO manager "will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene ... read moreGoogle's 2Q Signals New Era of Austerity with New CFO Google's operating expenses climbed 13 percent from last year in the second quarter, slightly eclipsing an 11 percent increase in revenue to $ ... what they need in other places besides Google's search engine. "Growth is becoming harder to come by, so ... read more

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Source: #Google Looking for an #SEO Manager to Improve Search #Rankings #